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Happy Machine 4.0
24 November 2013
Hong Kong Polytechnic University School of Design | Professor Aaron Marcus | Course SD5520 Concept Workshop
Team 1
Chhavi Oswal
Riddhi Shah
Tanmaya Deshpande
Ankita Sinha
chhavioswal@gmail.com
riddhijs@gmail.com
tanmaya.deshpande@gmail.com
ankita13s@gmail.com
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AM+A
Road Map
Wireframes/
Application Flow
Competitive
Analysis
Target Audience
Visual Designs
Essence/
Scope
Mind Map
Need Analysis
Information
Architecture
Personas
& Use Scenarios
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Mind Map
Swami
Vivekananda
1863 – 1902
Carl Jung
1875-1961
Abraham Maslow
1908 –1970
Martin
Seligman
Tenzin Gyatso,
14th Dalai Lama
& Howard Cutler
Destructive Emotions Happiness in India
Robert Biswas
Daniel Goleman
Louis Tay,
Dalai Lama XIV
Ed Diener
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Target Audience
 Indian women most stressed in the world
Nielsen survey 2011*
6,500 women from 21 developed and developing countries like Sweden, the US, the UK, France
Indian women said they felt stressed
87% of
most of the time
82%
had no time to relax
*http://articles.economictimes.indiatimes.com/2011-06-29/news/29717262_1_indian-women-stress-workplaces
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Need Analysis
“How can I keep myself motivated”
“Do I give enough time to myself?”
“How can I cope successfully with the ups and downs of life.”
“How can I manage my day better”
“How can I balance my life?”
“How can I find happiness in my daily routine?”
“How can I devote more time to my family?”
“How can I get things done effectively”
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Essence / Scope
TIPS
“How can I keep myself motivated”
GET TO KNOW YOURSELF
PERSONAL ASSESSMENTS
“Do I give enough time to myself?”
“How can I cope successfully with the ups and downs of life.”
“How can I manage my day better”
ACTIVITIES
GRATITUDE
“How can I balance my life?”
“How can I find happiness in my daily routine?”
CARE FOR FAMILY
“How can I devote more time to my family?”
“How can I get things done effectively”
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AM+A
Personas
User Persona 1 Working Mom
Seema, Banking Professional
Age: 33
Family size: 4
Income: Rs.12,00,000 p.a.
Seema is a banking professional working in one of the leading banking firms
in India. With her hectic lifestyle, she has the responsibility to manage her
household and children as well as her work. She gets maximum time on
weekends to spend with family. As a caregiver at home, her family’s
wellbeing as well as her own health is her primary concern.
Self Driven
Well Planned
Family Person
Homely
Objectives
• Achieve a balance in life
• Track responsibilities
• Personal care and family well
being
• Spend quality time with my kids on
weekends
Functions she would use
• Personal assessment
• Action prompts
• Self tips
Image Reference:
http://www.elistmania.com/images/articles/130/Original/First_Transplant_Of_A_Whole_Organ_Grown_From_Stem_Cells.jpg
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Use Scenarios
Checks her personal assessment evaluation for last week
Realizes that she was not able to spend enough time with her children
Next day application prompts that there is an interesting
pottery workshop on the weekend
She enrolls with a discount coupon
Spends quality time with her kids
Feels happy and shares this with her friends
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Personas
User Persona 2 Budding Professional
Nitika, IT Trainee
Age: 25
Family size: 1
Income: Rs.5,00,000 p.a.
Nikita is a hardworking IT trainee. Does not get enough time to socialize.
She has long work hours and has to commute at odd hours to reach home.
Independent
Single
Technophile
Objectives
• Connect better with friends and family
• Feel secured
Functions she would use
• Sharing happiness
• Security tips
• Action prompts
Practical
Image reference: https://www.facebook.com/photo.php?fbid=10153367811625553&set=t.886100602&type=3&theater
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Use Scenarios
Traveling back home alone from work late at night
Clicks “safety first” tip in the app
App starts tracking friends and family members who are
close to her current location
At the same time, tracks and passes her current location information to
a designated family member or friend
The closest police stations and hospitals are pinned on the map
She feels more secure
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Personas
User Persona 3 Community Builder
Aditi, Kindergarten Teacher
Age: 30
Family size: 3
Income: Rs.8,00,000 p.a.
Aditi teaches at a kindergarten school. She loves her job to teach kids and
spend time with them. Also, she is very fond of reading.
Mother of One
Not very Tech Savvy
Social
Objectives
• Contribute to society
• Set an example for other
• Encourage others to be happy
Functions she would use
• Share happiness
• Personal assessment
• Gratitude
Image reference:
https://www.facebook.com/photo.php?fbid=517326704988858&set=a.115727595148773.27708.100001345999499&type=1&theat
er
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Use Scenarios
Aspires to be a role model, set an example for others
She documents all her activities on various different social
networking platforms
App syncs all her data on one page
She sorts this information under 3 categories
Feels good about personal assessment evaluation results
Selects artwork generator
Shares artwork and Personal Assessment Evaluation with friends
Achieves her objective of setting an example
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Competitive Analysis
 Wonderful Day App
Simple way to keep yourself
motivated to form good habits
and get things done.
Pros
• Tracks your daily activities
• Visually see your progress
Cons
• You need to set goals
• Mark your activities as done
• More of an organizer
http://www.wonderfuldayapp.com/
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Competitive Analysis
 StumbleUpon
StumbleUpon is a giant collection
of the best pages on the Internet.
The user tells their interests,
and the app recommends great
websites, photos and videos.
Pros
• Resourceful and fun filled
• Exploratory
Cons
• Needs more updates
• Unstable
http://www.stumbleupon.com/mobile
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Competitive Analysis
 Freehap App
A mobile app that helps remind us
how easy it is to be happy.
Pros
• Take care of family and friends easily
• Share and keep as a mini diary
• Share our feelings and status updates
with colorful icons
• Share on Facebook and Twitter
Cons
• Only linked to Facebook
• Limited to sharing feelings
http://freehap.com/getfreehapnow/
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TV Show – Unicef Cartoon
 Fictional character who stars in the South Asian
children's television
 Meena educates the children on issues of
gender, health and social inequality
Image reference:
https://www.facebook.com/photo.php?fbid=517326704988858&set=a.115727595148773.27708.100001345999499&type=1&theat
er
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Information Architecture
HAPPINESS MACHINE 4.0
DASHBOARD
SOCIAL NETWORK
TIPS
INCENTIVES
Evaluates your activities based
on categorization of good deeds
done for self, family, and others.
Connects users to friends
and family. Helps them
share, write and boast about
their good deeds.
Motivates users
to be happier by
suggesting tasks based
on activity evaluation.
Allows users to generate
beautiful and attractive
artworks, in different visual
formats.
People
Friends
Family
Relatives
Society
Security
Safety first
Publish and share artworks
Personal Assessment
Looking back at, and assessing
your activities
Social Network
Share happiness
Publish activities & good deeds
Tips
Suggestions
Prompts
Settings
Login/Logout
Preferences
Privacy Settings
Tutorials
Sharing
Facebook
Twitter
Health
Unwind
Just for you
Entertainment
Take a break
De-stress
Cheer me up
Well-being
Idea bank
Culture
Socializing
Festival/Events
Feel proud of
achievements
Motivate others
Triggers Happiness
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Wireframes
Login Page
Username and Details
Preferences
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Wireframes
Self
Family Gratitude
Personal Assessment
Self
Family Gratitude
Activity Pop-up
Tips
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Wireframes
Generate Artwork
Share Artwork
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Application Flow
Tracks and generates
artwork based on past
activities that the user
can later share on
social networking sites
Happy Machine 4.0
Happy Machine 4.0
Happy Machine 4.0
1
4
2
3
Self
1
Login Page for first time users
2
Personal Assessment for tracking activities
3
TIPS for positive reinforcement, support and
entertainment
4
Publish for sharing happiness on social network
Family
Self
Gratitude
3
4
Evaluates
happiness and
shares relevant
data with users
Family
Gratitude
Users can
view
details by
clicking on
each tile
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Moodboard: Truck Art
 Colourful
 Attractive
 Quirky
 Bold typography
 Stylized motifs
http://sonamsrivastava.blogspot.hk/2011/04/indian-vehicle-graphic.html
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Logo Evolution: Lotus
 National flower
 Sacred flower
 Auspicious symbol of Indian
culture
 Emerges from muddy
waters; un-spoilt and pure
 Represents someone who
carries out tasks with little
concern
Image Resource: http://lelekrehangolva.network.hu/kepek/lotuszkak/lotuszfeny
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Logo Evolution
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Visual Design
Personal Assessment
Tips
Settings
Publish Artwork
Petals containing
your daily activities
across different apps
Categories to sort
& organize your activities
Button to
self-evaluate
your activities
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Visual Design
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Visual Design
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Visual Design
Shuffle button
Randomly shuffles
the tips
De-stress
Plays music from the
user’s hand-picked
playlist to help de-stress
Take a break
Suggests to play the most
popular game on this
particular device
Just for you
Promotional offers to pamper
oneself. E.g. spa coupons,
travel package offers
Unwind
Gives tips to improve health
and achieve life balance
Safety first
Track friends and
family members in
close proximity to your
location. Also allows
them to track you at
the same time
Idea bank
Pool of ideas fed by
other users of this app
Cheer me up
Stumbles upon a
random funny video
from the internet
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Visual Design
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Graphical Elements
Primary colour
 Colours
Yellow is the colour of knowledge
and learning. It symbolizes
happiness and peace.
Red indicates auspicious occasions
like marriages, birth of a child,
festivals, etc.
Tertiary colours
 Icon Stylization
Derived from the lotus petal
and the logo
Colour theory reference: http://www.wou.edu/provost/library/exhibits/exhibits2004-05/color/Images/hinduism.pdf
Secondary colour
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Graphical Elements
 Fonts
Feminine
Expressive
Personal
a b c d e f g h I j k l m n
o p q r s t u v w x y z
abcdefghijklmnopqrstuvwxyz
Tattoo Shop
Script MT Bold
abcdefghijklmnopqrstuvwxyz
Candara
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Tone of Voice
 Optimistic
 Motivating
 Pep Talk
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Acknowledgements
Our team would like to express gratitude towards Prof. Aaron Marcus
for giving us the opportunity to work on The Happiness Machine 4.0
and also for his continuous guidance and encouragement through
every milestone of this project.
We would also like to thank our friends and classmates for their
valuable suggestions and feedbacks.
Last but not the least, a special thanks to the Dean of School of Design
Prof. DE BONT, Cees and the administration; without whom this
workshop wouldn’t have been possible.
This has been a wonderful learning experience.
AM+A
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References
Biswas R., Louis Tay, Ed Diener (2012) . Happiness in India
Byrne R. (2006) .The Secret
Carl Jung’s Five Key Elements to Happiness. Retrieved on November 11, 2013:
http://www.psychologytoday.com/blog/the-happiness-project/201202/carl-jungs-five-key-elements-happiness
Goleman D. and Dalai Lama XIV (2004). Destructive Emotions: A Scientific Dialogue with the Dalai Lama
Gyatso T., 14th Dalai Lama & Howard Cutler (1998). The Art of Happiness- A handbook for Living.
Martin Seligman. Retrieved on November 11, 2013: http://en.wikipedia.org/wiki/Martin_Seligman
Sayings of Swami Vivekanada- Happiness. Retrieved on November 11, 2013 :
http://www.facebook.com/l.php?u=http%3A%2F%2Fhindu-sanathanadharma.blogspot.hk%2F2008%2F06%2Fsayings-of-swami-vivekananda-happiness.html&h=kAQHWMh10
Swami Jnaneshvara Bharati. Maslow's Needs Hierarchy and Advanced Yoga Psychology.
Retrieved on November 11, 2013: http://www.swamij.com/maslow-yoga.htm
The Four Immeasurables: Buddhism. Retrieved on November 11, 2013: http://www.buddhanet.net/elearning/buddhism/bs-s15.htm
Yoga for Psychological and Emotional Problems. Retrieved on November 11, 2013:
http://www.yogajournal.com/for_teachers/2345
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Happy Machine 4.0
24 November 2013
Hong Kong Polytechnic University School of Design | Professor Aaron Marcus | Course SD5520 Concept Workshop
Team 1
Chhavi Oswal
Riddhi Shah
Tanmaya Deshpande
Ankita Sinha
chhavioswal@gmail.com
riddhijs@gmail.com
tanmaya.deshpande@gmail.com
ankita13s@gmail.com