Coca-Cola
The global drink
The task my class took on was to find out if students around
the world have the same reaction to Coke that we have
here in New Hampshire. They wondered if students just
drank Coke because everyone else did or if they really liked
the taste. We asked students from the learning circles
questions about their drinking habits as it pertained to soft
drinks. We received responses we were expecting and also
answers that amazed us. The thing we were most
surprised about was that of the students we surveyed, the
ones that were most dissimilar to us were from Kansas in
the U.S. The students there drank a lot of drinks we here in
New England had never heard of.
Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste.
Peer pressure did not
seem to have a
significant influence on
the decision of what
soda to drink. Students
also felt strongly about
they decision to drink
Coke Versus Pepsi.
There really does
appear to be a cola war.
Coca-Cola Statistics
• Coca cola owns more than
½ of the world’s beverages.
• Coke is affordable in all the
countries we surveyed. It
was not out of the price
range for an afternoon
snack.
• Coke comes in a variety of
sizes worldwide so you can
use it for a crowd or as a
personal snack drink
Advertising
• Coke was first
advertised as a remedy
for headaches and
exhaustion
• Coke has been
advertising on television
for 50 years.
• Songs used in coca
cola commercials have
become popular.
• They use catchy mottos
such as:
“Adds a refreshing
relish to every form of
exercise”
Charitable Giving
• The Coca-Cola Company and its
bottling partners shipped more than 30
million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated
$10 million to tsunami relief efforts in
Asia and after the September 11
terrorist attacks committed to a $12
million financial contribution to disaster
relief efforts.
The Other Side of Coke
• There are 27
different varieties of
coke made by CocaCola
• First bottle of Coke
was sold 120 years
ago on May 8,
1886 in Atlanta,
Georgia.
• Some of the other
brands under the
Coca-Cola Company
are:
–
–
–
–
–
–
–
Sprite
Barq’s Root beer
Dasani
Dr. Pepper
Fresca
Hi-C
Minute Maid
Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.
• Coke is a Kosher drink,
so it is sold
internationally.
This coke can is written in Hebrew
Coca-Cola Recognition
• Coca-Cola is
recognized by 94% of
the world’s population
• Approximately 10,450
Coca-Cola brand drinks
are consumed around
the world each second
of every day
International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.
Coca-Cola in Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This was
particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.
In the Olden Days
• Coca-Cola sold only
25 bottles in the first
year
• Nowadays, they sell
over one billion
bottles per day
• A single share in
Coke that was
bought in 1919
would be worth
$92,500 in 1997
• 1919 is when the
Coca-Cola went
public
Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70
Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed
Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink
A Special Thanks !!
We would like to publicly thank the
following two classes who provided us
with information.
Sandra Winnett
Mohammad Munir