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Avery Gobbo, Robbie Fifield, Austin Gerow
Mr. Suchanek and Ms. Fernandes
BBBM4M
Friday November 21st, 2014
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TABLE OF CONTENTS
TABLE of CONTENTS
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EXECUTIVE SUMMARY
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Description of Business
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Mission Statement
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Goals and Objectives
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5
BUSINESS CONCEPT
OPERATIONS and MANAGEMENT
Contact Information …………………………………………
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…………………………………………
Location of Business
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Management Information …………………………………………
Initial Supplier
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…………………………………………
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Delivery and Manufacturing ……………………………………
Operations Risks and Solutions
9
………………………………..
10
MARKETING
Industry Overview …………………………………………
12
Products and Services ………………………………………. 12
Primary Target Market
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Secondary Target Market ………………………………………………
14
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Market Research: Secondary …………………………………………
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Competition
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Pricing Strategy
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Promotions and Advertising …………………………………………
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Market Risks and Solutions …………………………………………
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Market Research: Primary
SWOT Analysis
FINANCES
Financial Overview
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Balance Sheet – Year 1 Forecast …………………………………………
Cash Flow – Year 1 Forecast
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Cash Flow – Year 2 Forecast ………………………………
Income Statement – Year 1 Forecast ……………………
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Income Statement – Year 2 Forecast ……………………………. 23
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Company Overview
Executive Summary
THE QUICKDRY COLLECTION is a student-run business operated out of Appleby College in
Oakville, Ontario, Canada. Created as a retail and distribution company run by Avery Gobbo,
Austin Gerow and Robbie Fifield. THE QUICKDRY COLLECTION sources, selects, imports
and sells customized towels in different designs and colors. We are committed to the selling of
high quality, comfortable, affordable and unique towels. As our first line of products, we have
selected a company from China by the name of Alibaba, as our main supplier. After establishing
THE QUICKDRY COLLECTION in the local market, we will attempt to expand into other local
markets in order to expand our potential profits.
Alibaba takes pride in the high quality of their products and their personal approach to
selling wholesale products. We believe this product will appeal to our market at Appleby College
and prove to be successful based on our market research survey which told us (data about
survey). This combines the stated needs and preferences of both surveyed audiences. Our main
advantage over other companies is that we provide a high quality and customized product at a
competitive price.
From our personal experience at our boarding school, we believe that a towel can be used
for many different everyday applications. They can be used as a regular towel, a blanket to keep
warm, a cloth to clean your room or even as a flag at sporting events. We believe that the
versatility of this product will make it appealing to a variety of different people. Our primary
market is Appleby students and our secondary market is parents, friends and faculty. Due to the
fact that the towel will have the Appleby College logo printed on it, we think that this item will
be popular among a large number of people who are connected to Appleby. We will begin by
using our data from the survey to identify if we need a greater variety of design options of
towels.
Our products will sell at an affordable and competitive price to provide our customer with
the best possible value. We intend to sell our towels for $15-$17. We plan on creating a
marketing campaign on social media and in our school in order to promote our company and get
the name of our product out. We intent to thrive over the winter months, especially around
Christmas. We believe that Appleby towels are a great Christmas gift since they are affordable,
easy to rap and are a great way to spread school pride to other people. Another positive aspect of
the towel is that they can be used for multiple purposes. The towels will make fantastic gifts and
their extremely competitive prices will encourage their sale.
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BUSINESS CONCEPT
Description of Business
THE QUICKDRY COLLECTION is a business dedicated to importing, distributing, and
retailing comfortable and affordable towels to a broad demographic consumer base. We intend to
be extremely competitive with nearby retailers due to our affordable and versatile products. We
will be selling quick dry bath towels with ours school logo printed onto them. They are made of
a high quality microfiber that allows them to dry quickly and also be durable.
Mission Statement
With The QuickDry collection, you never have to let a wet towel slow you down ever again.
Goals and Objectives
Goals – Year 1
 Create a recognizable brand under the name THE QUICKDRY COLLECTION
 Finish business plan by November 20th, 2014
 Have website completed by December 3rd, 2014
 Have first large shipment ordered by November 10th, 2014
 Begin marketing and sales efforts by November 21st, 2014
 Establish a break-even inventory requirement
 Have product ready for the December 4th trade show
 Begin to make profits on or before January 30th, 2014
 Complete second round of primary research based on customer feedback by February 15,
2015
 Add more customization options for product before ordering second set of products
Goals – Long Term
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Establish THE QUICKDRY COLLECTION as a known brand on campus
Establish trademarks for THE QUICKDRY COLLECTION
Expand product options
Gain exclusive distribution agreements for specified imported products
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OPERATIONS & MANAGEMENT
Business Contact Operation:
Contact: Avery Gobbo, CEO
Address: 540 Lakeshore Rd. West, Oakville Ontario
Email: TheQuickDryCollection@Gmail.com
Telephone: 647-919-9815
Website: (Under Construction)
Contact: Robbie Fifield, CMO
Address: 540 Lakeshore Rd. West, Oakville Ontario
Email: TheQuickDryCollection@Gmail.com
Telephone:
Website: (Under Construction)
Contact: Austin Gerow, CFO
Address: 540 Lakeshore Rd. West, Oakville Ontario
Email: TheQuickDryCollection@Gmail.com
Telephone:
Website: (Under Construction)
LOCATION
Our company is based out of Appleby College in Oakville, Ontario. We intend to sell our
products to the students, faculty and alumni of Appleby College and hope to expand our markets
in the future. We plan to sell our products at various Appleby Events as well as during meal
times. Sporting events will be a large target market for us since the versatility of the towels
enables them to be used for many different purposes. Not only do they exhibit school pride they
also allows fans of sporting events to stay warm and dry during all weather conditions.
Additionally, our December trade show is another location and event that we feel is vitally
important to begin selling our product. As we gain capital we also hope to grow our market
outside of Appleby in order to increase our potential profits. We have a very low manufacturing
cost and the ability to customize our products which will allow us to sell our products to a large
variety of people and organizations.
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Management:
Form of Business: Importer, Distributor and Retailer of goods
Formal Name: TBD
Business Start Date: October 1, 2014f
Avery Gobbo, CEO
Job Description
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Oversees all company based operations and decisions. In charge of communicating with
other members of the company as well as the consumers of the product. Must manage the
company and ensure that the company is functioning as efficiently as possible.
Qualifications
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Entrepreneurial drive
Co-Founder of the THE QUICKDRY COLLECTION
Communication skills that have been developed from debating experience
Strong leadership and dedication towards the company and its customers
Passion for our products
Background
Avery Gobbo was born in 1997 in Mississauga, Ontario and has resided there until 2014. He
moved to Oakville, Ontario to pursue his last year of secondary education at Appleby College.
With a proven work-ethic and dedication to achieve whatever task is at hand, Avery hopes to
pursue a career in either business or law in the future. He leads THE QUICKDRY
COLLECTION with a strong commitment and a desire to make the company as successful as
possible.
Austin Gerow, CFO
Job Description
•
Oversees all financial activity in the company. Responsible for the financial and
operational strategy and the ongoing development and monitoring of control systems designed to
preserve the company’s assets and report accurate financial results. Will also be in discussion
with the CEO with regards to the price of the product and projected sales and expenses.
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Qualifications
•
High level of written and communication skills
•
C-Founder of The Quickdry Collection
•
Strong accounting and financial background
•
Strong willed with good leadership skills
Background
Austin Gerow was born in 1997 in Etobicoke, Ontario. He resides in Oakville, Ontario and
attends Appleby College. With a strong background in the field of business and strong work
ethics, Austin hopes to pursue a career in business or law in the future. He leads The Quickdry
Collection’s financial team with a strong commitment and dedication to make this new company
thrive.
Robbie Fifield, CMO
Job Description
Oversees all marketing initiatives and promotions within The Quick Dry Collection. Responsible
for promoting and successfully marketing the product to our primary and secondary market’s
more effectively than our competitors. He will also be in constant discussion with the CEO to
report new marketing strategies and promotions.
Qualifications:
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Excellent communication and people’s skills from.
Co-Founder of The Quick Dry Collection
Lots of previous leadership experience
Excellent negotiation skills learned through Model United Nations.
Background:
Robbie Fifield was born in 1997 in Oakville, Ontario. He currently resides in Oakville however
he has previous International expertise as he has also lived in New Jersey and Great Britain.
With a background in leadership and Business Robbie hopes to pursue Business and
entrepreneurship in the future. Robbie leads the Quick Dry Collection with a strong commitment
to making the company successful and using his expertise to increase sales quickly.
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Initial Supplier
Name: Alex Lai (Alibaba)
Contact Information: (+86) 571-8502-2077
Email: alex@xyleisure.com
Location: 969 West Wen Yi Road
Yu Hang district
Hangzhou 3111121
China
Pricing:
Shipping:
$5.0 CDN per towel
First Shipment: $550 CDN (by boat)
Alibaba will be our major supplier. We found a very good supplier by the name of Alex Lai who
has provided us with a very good price on our product. We plan on ordering a large shipment of
500 towels from them to create an initial inventory and then we will order more items once we
have developed enough cash flow.
MANUFACTURING
Our towels are custom dyed and printed by our manufacturer at Alibaba. They will be printed
navy blue and then the Appleby College Athletics logo will be printed on in white. We chose to
have the majority of our supply chain in China due to the low price that they offer in addition to
the fact that it is easier to communicate our needs to only 1 person. The only other cost involved
in the manufacturing process is shipping the product from China to Canada. Other than that we
believe that a major strength of our company is a very efficient supply chain.
DELIVERY / DISTRIBUTION
In order to deliver our products to our clients we will bring our products to them. Other than our
trade show in December we plan on bringing our towels to different sporting events around
campus in order to encourage people to buy our towels and show school spirit. We also plan on
proposing to sell our towels to the Appleby College shop as they currently do not carry a product
like this. Finally, we hope to create a partnership with many of the Appleby sports teams (such as
Hockey, swimming and basketball) that require towels. We will approach the coaches of these
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teams to propose this idea and will deliver the towels to them by hand. By hand delivering towels
we will be able to create a personal relationship with each of our clients.
OPERATIONS RISKS and SOLUTIONS
Operations Risk #1: Cash flow shortage in beginning
Solution: Secure early orders and develop capital. We hope to sell a large number of units at our
December trade show which will help us in creating a positive cash flow in the early stages of
our company’s creation. In order to develop new designs and potentially expand our business, we
need to sell numerous units in the early stages of our company in order to create a positive cash
flow.
Operations Risk #2: Product quality
Solution: We are going to select only premium supplier that provides the highest quality of
product and ensure that previous customer feedback is positive in order to ensure that the
supplier stand by their product.
Operations Risk #3: Demand for product is essential
Solution: Ensure our corporate team creates a large marketing campaign on numerous different
sites in order to get the name of our product out. We plan on getting the name of our product out
very early and ensure that all of our potential customers understand all of the benefits of using a
quick dry towel.
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MARKETING
PRODUCTS and SERVICES
The Quick Dry Collection will be designing and selling a microfiber towel with the Appleby
College logo printed onto it. The towel will be the same navy blue color as our school logo and
the logo printed onto the towel will be in white so that it stands out and is easily recognizable.
The towel will be the size of a regular bath towel (70X140cm) and the logo will be printed
horizontally across the towel. We believe that this way the logo will stand out and will be easily
recognized. The towel will be extremely versatile due to the material that it is made of. The
microfiber allows it dry extremely quickly furthermore also allows it to be used as a blanket at a
sporting event or even as a large cloth to clean with. We will also be offering a delivery service
for boarding students at Appleby College and will deliver the products to any customers for free
of charge.
INDUSTRY OVERVIEW
The Quick Dry collection is a new company joining the housewares industry that hopes
to take the market by storm by selling high end products for a low price. The housewares
industry is one that is always evolving as new trends and products become popular. One of the
current trends in the house wear market is integrating technology into simple and proven
products that have been successful on the market place. As an example, LULU Lemon created
shirts that never smell and furthermore need to be washed far less often by simply applying some
basic technology into a successful product. We believe that our integration of quick dry
technology into a microfiber towel is one of the biggest reasons that our towels will be successful
currently and in the future. We believe that this is a good time for us to enter this market because
we will be one of the first company’s delivering a custom high end product at a low price,
because of this we can and make a name for ourselves quickly by staying ahead in the industry.
The house wear industry is one of the best industries in the market right now because there is
always demand and as long as we stay with the emerging trends we will be destined for success.
The microfiber towels are new to the industry which is why we think that the affordability of our
product will keep it flying off the shelves.
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CUSTOMER PROFILE: PRIMARY TARGET MARKET
Appleby College is an independent boarding school located in Oakville that educates
students from grades 7 through 12 ages twelve to eighteen. Students who attend Appleby College
come from the GTA as well as around the world and similarly with the staff. Students who attend
Appleby tend not to have jobs but usually have money because many of them come from fairly
wealthy families that live in medium to large size houses. Student’s at Appleby College are very
busy and like to take part in service’s arts and athletics in their free time. The students are
generally confident and like to think of themselves as current and up to date with all the new
trends in society and our quick dry towel should be on their radar very quickly. Because of these
factors and there accessibility our main group of buyers will be members of the Appleby College
community. However, we are aware that within the Appleby community there is a large range of
diversity amongst the students, staff and parents. Due to the versatility of our product we really
do believe that everyone at Appleby has a need for our product. From male to female, student to
staff, Canadian to international student or even grade 7 as to a grade 12, a high end custom
Appleby College quick dry towel has its need for everyone. The purchasing frequency of our
product is difficult to predict because we know that it will be popular and people will want them
right away; however since they are a high quality product they do not need to be replaced very
often. Unfortunately, we understand that at the moment are business is limited to only the
Appleby Community because the product was custom designed for our school. However in
saying this if our product is as successful as we hope for it to be this can easily transform our
business into creating custom towels for other schools, charity’s or even other companies and
furthermore expanding our target market beyond what it is today
Name of Primary Target Market
The Name of our primary target market is “Active teenagers who are always busy yet remember
to have pride in Appleby College”.
Demographic, Geographic and Psychographic Market
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Our target market at Appleby College targets Males, females, students age 12-18 and all
faculty members. The students at Appleby are unemployed for the most part and have an income
generated by their parents. Many of the day students and faculty live in the GTA and the
remaining students and staff live on Appleby Campus. We expect most of our sales to happen on
Appleby Campus or through our website. Since the student body is quite diverse as it has a 48/52
girl to boy ratio and many different personalities and interests within it we understand that we
have to market to all of these different people. A common factor however where we feel that we
can reach all of the student’s is that all of them have pride in Appleby. Although the level of
pride varies greatly within the student body if you go up to any student in the school and ask
them the simple question “Are you proud to attend Appleby?” (As we did) all of them will
answer that they are proud to go to Appleby and the meaning that comes with it.
Buying Frequency
We expect sales to be continuous all year long with a small spike around the Christmas
and March break. Since our quick dry towels are made from a high quality microfiber material
we expect that once a customer buys one they will be only be buying extras for themselves or as
gifts as they will not need to be replaced due to wear and tear often. Therefore are buyer
frequency will be relatively low.
SECONDARY and OTHER MARKETS
We believe one of our biggest secondary markets will be the Appleby College faculty.
The Appleby College faculty will be our largest secondary market for the reason many of them
share the same Appleby pride that the students do. Next to Faculty we believe that alumni of
Appleby College will also be in our secondary market. Many Appleby Alumni continue to have
huge pride for Appleby College, some have even more pride than when they did when they
attended Appleby College
MARKET RESEARCH – PRIMARY
We conducted interviews amongst the boarders at Appleby College to get an idea of what
people were looking for in a Custom Appleby College towel. The feedback we got was that the
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towels should be quick dry, the towels should have a blue primary color and that the towels
should be relatively cheap. After hearing all of these responses we have incorporated all of them
into our final product and hope that it pays off.
Cost of towels
70
60
50
40
30
20
10
0
As visible by our first bar graph 61% of the student surveyed prefer that the price is set at
$10, 27% of the students preferred the price was set at $15 and 17% of students wanted the price
to be at $20. Since receiving this news we have taken the responses into account and hope to set
our price at between ten and fifteen dollars as this seems to be the most popular price range
among students. We also did a short with everyone we could find over the span of a few days to
just ask them what they though the towel’s primary color should be. When asking this question
we received an overwhelming amount of responses that the towel should be blue and although
we tried to have both colors available it would have been a very large cost and quantity and
furthermore we decided to stick the blue.
MARKET RESEARCH – SECONDARY
When looking into secondary market research we stumbled upon some interesting information.
For one we learned that quick dry towels are more efficient and sanitary than regular towels for
the reason they dry faster than regular towels by almost 25 minutes! Microfiber fabrics dry
clearly faster than other materials. While fabrics made from natural fibers such as cotton or
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viscose accumulate moisture directly into the fiber, materials made from synthetic fibers such as
microfiber absorb water into the fiber interstices. Furthermore towels made from microfiber use
much lighter textiles than those used for cotton towels because the suction power of microfiber is
much t higher. Quick Dry towels are also much lighter than a regular towel even after being
used! When tested it was found that quick dry towels were almost 20% lighter than cotton! This
is because microfiber is created in a lab using finely woven fibers made from wood pulp or
polyester and nylon polymers. For any product to be considered microfiber, strands can only be1
denier in diameter and this is why they are so light! Although the microfiber towels are thinner
than a regular cotton towel they dry faster, are very strong, exceptionally smooth and
comfortable!
COMPETITION
Our competitors are anyone else that are selling towels. Examples of competitors include
Canadian Tire and Bed Bath and Beyond as they sell similar products to us. We believe that we
have an advantage over them because we will be selling our products at the lowest possible price
and because we provide a customized product. We will also have lots of other competitors in the
Appleby College market because of all of the other international business projects that are taking
off at a similar time.
Overview of competition
The Quick Dry Collection is entering a direct market with little competition however we
are penetrating a very busy customer base that will have lots of new and innovative products to
choose from. With a total of 27 projects it means we will have 26 direct competitors trying to sell
to the same market as we are. However in this busy environment we feel we have a competitive
advantage over many of our competitors because we have a simple yet custom, unique and
effective product that will be sold for a low price. Looking back over previous years we have
noted that the companies that have been most successful are those that are selling a simple but
good quality product for a low price and those that try and sell really complicated products for a
higher price seem to usually fail because of lack of interest in the consumer base.
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PRICING STRATEGY
We have decided to price the towels between ten and fifteen dollars for the reason we feel this is
the optimal price for the most sales. This price point was decided based on the primary research
that we did where more than 80% of the responses agreed that they would not want to spend over
15 dollars on our product. This pricing strategy will benefit our company because it will allow us
to sell the most product and maintain a happy consumer base while also making a small margin
of profit from each sale.
PROMOTIONS and ADVERTISING
We will be finding clients on all forms of social media with our major presence being on
Twitter and Instagram. We believe twitter and Instagram our currently two of the largest and
most popular social media platforms of our target age group and believe these will be most
worthwhile. We will also find our clients business and with you presence and advertisements
around the Appleby campus. Will also be networking with other companies, schools and
charitable organizations to see if any other markets would be interested in having their own
custom quick dry towel created. As of this moment we do not plan on having any alliances or
cross promotions however we are open to the idea of these if the right company and offer arise.
Specific Ideas
Idea #1: Twitter page
@TheQdCompany
https://twitter.com/TheQDCollection
Date to be implemented: Functional
Projected cost: $0
Idea #2: Instagram account
Date to be implemented: Functional
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Instagram handle: @TheQuickDryCollection
Projected cost: $0
Idea #3: Appleby campus promoting
Date to be implemented: Once product arrives
Projected cost: $40
Idea #4: Web site (Under construction)
Date to be implemented: Before the December 3rd tradeshow
Projected cost: $0
Link to website coming soon.
MARKET RISKS and SOLUTIONS
Sales are under the projections
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After our first company review if notice
that our company sales are under the
projections that we set, we will need to
review and tweak are marketing strategy.
We will first off look to our social media
outlets and see how much interest that they
have drawn to the company. If the social
media interest seems low we will work to
be more active and possible stage
giveaway’s to increase the hype and
interest around out product. Next we will
review our on campus presence and how
we are trying to sell them. We will try and
add more signs and posters and likely
change the way that we are trying to sell
them or become more active and set up
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Competition is stronger than expected
People don’t see the need of another towel
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booths at more Appleby events such as
sports games.
If our competitors in the Appleby market
come out stronger than we expect we will
have to review our pricing strategy. When
we revise our pricing strategy we will be
looking at the prices of the other Appleby
company’s. Although we have a unique
product from everyone else we would like
our prices to match our competitors and in
some cases be even lower, especially if the
other companies get off to a more
successful start. In lowering are prices not
only will we expect to make more sales but
it will also force the other companies to
make a decision on whether they should
adjust their prices as well or play is risky
and keep charging their original value.
If the problem arises that people are in the
thought process of “I already have a towel,
why would I need another one?” we will
have to change their mind and convince
them otherwise. To solve this problem we
will have to focus on advertising the quick
dry technology and how it is actually more
effective and sanitary than a regular towel.
After focusing more on the technology we
will also pitch to them that it is not just a
regular towel but is a unique Appleby
College quick-dry towel. In Selling them on
the fact that they need and will benefit
from a quick dry towel partnered with the
fact that they can show Appleby pride by
wearing it we are confident our sales will
increase.
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FINANCIAL OVERVIEW
The Quick Dry Collection is an up and coming prosperous company. The financial section of our
business plan will present our prospective income statements, balance sheets, and cash flow
statements. Since we have not sold any inventory yet, we are displaying what we hope and
expect to sell in the coming months. In our balance sheet, it is shown that the three co-owners,
Austin, Robbie, and Avery, made an equal investment in the company for the initial startup. This
investment will be used to purchase slippers and blankets from our supplier as well as start-up
supplies. We intend to make back this initial investment by the end of 2014.
During the months of December and beyond, our company will have 500 custom towels to sell to
our consumer base. We intend to sell around 75 towels during December, due to the fact that it is
the start of the winter season and holiday season. In December, we will be promoting our towels
as ‘Christmas gift’ ideas as they are very affordable and practical for everyday use during the
year, regardless of the weather. We are only carrying a small amount of inventory with the hope
that if our product is successful and demand is high, that we use our profits to re-invest into The
Quickdry Collection and buy more products to sell.
Loan Requirements
We did not take out a bank loan to purchase our product. Instead, we each borrowed our parent’s
money to invest into the company, with the plan to pay them back after we start making profits.
At our current price for our product, we need to sell 157 towels at $15 to break even.
Assumptions for Expenses
Most of our expenses in the future will be related to advertising our product. The tradeshow will
be the biggest expense as we will be buying supplies for our stand at the tradeshow. We have
projected our advertising expenses to be roughly $30.
Income Statement
The Income Statement shows our revenues and expenses thus far. At this point in our lifecycle,
our only projected expenses are those incurred from purchasing the goods we plan on selling as
well as some minor expenses for advertising supplies. While our business is still in the
preliminary phase, we will not need to make huge investment in marketing our product. This is
not to say that we don’t want to market our product sufficiently, but rather we want to not over
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do the marketing and advertising in the early stages of our lifecycle. We also do not have any
sales thus far, but once we establish a strong consumer following, we will start to make revenue
which will be shown on our Income Statement.
Cash Flow Statement and Projected Sales
Included, is a cash flow statement projected for year one of our business operations. This cash
flow statement, along with the rest of our projected financial statements is based on the
‘projected sales’ sheet provided. We project that year one will simply be a startup year that is
spent strictly in the Appleby Community with possible ventures out into the local community.
With that being said, we know the Appleby Community is quite small, which is why our
projected sales are only 20 per month, but during December we project to have an increase to
hopefully 50 per month. The cash flow statement will display our cash through the sales of our
house wear, and our cash out from our expenses such as the purchasing of our inventory.
Balance Sheet
The balance sheet displays an overview of the company’s assets, liabilities and owner’s equity.
We do not currently have any liabilities as we are not borrowing money to purchase our
inventory. The retained earnings encompasses the cash and inventory, less the projected
liabilities – it shows the company’s owner’s equity. The inventory in the assets displays the
inventory on hand at the current time. The prepaid inventory is calculated by taking 10% of our
cash – this prepaid inventory accounts for approximately 2 months forward, so that we always
have inventory coming in as it goes out.
Sales Forecast (2014-2015):
Dec- Jan
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Feb Mar Apr May Jun
Jul
Aug Sep Oct Nov Dec Totals
75
15
10
50
20
20
20
20
20
20
20 20
75
Selling 15
Price
15
15
15
15
15
15
15
15
15
15 15
15
Units
20
335
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Total
Sales
1125 225 150 750
300 300
300 300 300
300 300 300 1125 $5775
Assumptions for Sales Forecast
In the month of December, we are assuming that our sales will be at a peak due to the Christmas
season and travelling season. We are confident that many people will be buying our towels for
gifts and our everyday use, either at home or in boarding. We are projecting our sales to go down
after the Christmas season. In March, we expect sales to go back up with March break and all the
different service trips. We expect sales to be relatively consistent until the next Christmas season.
Sales Projection
80
70
# of Sales
60
50
40
30
20
10
0
Dec-14
Jan
Feb
Mar
Apr
Cash Flow Statements (2014-2015):
21
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
22
Income Statements (2014-2015):
22
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