Page 0 Want to Really Crush It with Video? VideoTubeCrusher.com Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other unpredictable factors. It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment. Also, the online environment changes by the second and as such what works today, might not work tomorrow. Use this information wisely and at your own risk. Page 1 Want to Really Crush It with Video? VideoTubeCrusher.com P.S. Have You Got Your Free Crush The Cubicle Starter Kit Yet? I Break Free + Work From Anywhere d e a s Click Here to See How it Works http://crushthecubicle.com/sk10 & I n s Page 2 Want to Really Crush It with Video? VideoTubeCrusher.com Table of Contents Introduction 4 Cash Option #1: Video Ad Producer 6 Cash Option #2: Video Editor 8 Cash Option #3: Video Marketing Specialist 9 Cash Option #4: Affiliate Marketing 11 Cash Option #5: CPA Marketing 16 Bonus Ninja Cash Trick #1 19 Bonus Ninja Cash Trick #2 21 Additional Resources 22 Page 3 Want to Really Crush It with Video? VideoTubeCrusher.com Introduction Hey, I’m Sarah. As you may or may not know, I run CrushTheCubicle.com. I specialize and I’m passionate about empowering others to find a career or develop a business that allows them to “Crush The Cubicle” and work when and where they want – whether that’s on a beach, in their backyard, or in a café in Italy – and enjoy what they’re doing along the way. There are so many “Cubicle Crushing, Work From Anywhere” opportunities out there, but one of my favorites is leveraging the power of video and YouTube. Yes, you can build a whole career centered on video and YouTube. I could literally write an entire book about all of the various ways video and YouTube can be used to generate cash for you (quick cash, steady careers, or your own long-term business). In this report I’m going to focus on five options. I mentioned that YouTube and video is one of my favorite opportunities right now. Why is that? For starters, video and YouTube marketing is exploding. It is literally one of the best ways to get found online, engage visitors and develop long-term customer relationships. If a picture is worth a thousand words, a video is worth a million. Plus, video marketing is a perfect Cubicle Crushing option. You just need a computer and an Internet connection and potentially a few hundred dollars worth of equipment to get started. © Page 4 Want to Really Crush It with Video? VideoTubeCrusher.com YouTube Power: YouTube is definitely the present and foreseeable future of Internet marketing. It is far easier to rank on YouTube than it is on Google. And, many YouTube videos show up on page one of Google searches. Google owns YouTube and has and will continue to have a strong incentive to support the platform and showcase videos within Google search results. Compared to Wild West of website ranking, YouTube ranking is much easier. You just need to know exactly what to do and the results can be remarkable. Note: While video and Youtube is a real and potentially extremely profitable opportunity, this isn’t for everyone. If you’re looking for the secret “magic button” on your computer that you push and money spits out, then this isn’t for you (as there isn’t a secret button – the secret is in finding the right opportunity for YOU and then dedicating yourself to pursuing and mastering it). Some work is always involved. Having said that, I also want to stress that video and YouTube marketing is an extremely valuable skill for anyone wanting to do business online today. No matter what you’re ultimate career path is, having video creation and video marketing skills in your back pocket is a “holy cow I’m glad I know this” asset as it opens up so many doors. Page 5 Want to Really Crush It with Video? VideoTubeCrusher.com Cash Option #1: Online Video Ad Producer Overview Online Promotional Videos or “Video Ads” can be anywhere from a few seconds to a few minutes long. They are much like commercials you see on TV, except they are made for the web. They can be advertising any number of sites, services, products, or brands and be used on YouTube, for video ad campaigns on a number of different ad networks, for trailers, or on websites to introduce products or brands, announce upcoming events, used to solicit donations, and for a host of other purposes. Online video ad statistics are impressive. For instance, in April of 2013, Americans watched a record 13.3 billion video ads. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month.1 You can acquire the necessary skills and equipment fairly quickly to enter into this field. With just a little bit of training, you can be developing high quality videos within a short time. You can work as an employee for a video production company, as a direct employee for a company that does a lot of video marketing, open your own promotional video business, or work as a freelancer (you can find gigs on sites like eLance and Guru). Quick Start Recommendation Pick a specific style that interests you most and specialize in producing that type of video. Specializing, especially in the beginning, is a great way to get started, avoid overwhelm, develop proficiency, and “get in the money” quickly. Once you pick your 1 http://www.comscore.com/Insights/Press_Releases/2013/5/comScore_Releases_April_2013_US_Online_Video_Rankings. Accessed 7-4-13. Page 6 Want to Really Crush It with Video? VideoTubeCrusher.com style, find a good training program and get started making sample videos to develop your portfolio and skills. Types of Videos You Can Specialize in Producing: 1. PowerPoint/Keynote – Usually “educational or long sales videos use this style” but some promotional videos can use this option as well. Here you create a PowerPoint style presentation for clients and do a screen recording (using something like Camtasia or Screenflow) of the presentation. The client might supply the voiceover, you might do this for them, or you might outsource the voiceover to another contractor through a site like Fiverr.com, Freelancer, or eLance. 2. Animation – Before you say “but I can’t draw” there are some amazing programs out there that allow you to develop high quality animated videos without being a cartoonist or animator. Your creativity and ambition are you’re only limitations. 3. Whiteboard – Nope you don’t have to draw for this one either! You can develop amazing whiteboard, hand-drawn videos the first day you’re using our recommended Whiteboard program. Many charge clients $100s and even $1000s of dollars for short videos created using this program. Big opportunity here! * We’ll reveal two killer resources for both animation and whiteboard videos – that almost anyone can learn to use -- in our Video Tube Crusher Crash Course. 4. Commercial Style Promotional Videos – This is the typical TV ad style of videos. You’ll need to learn a program like Final Cut Pro, Sony Vegas or even just iMovie to get started. You can buy stock video and photo clips or use your own video camera to capture client footage. You can record amazing video for the web using something as simple as your iPhone. Page 7 Want to Really Crush It with Video? VideoTubeCrusher.com Cash Option #2: Video Editor Overview With the surge in video marketing and the popularity of sites like YouTube, comes a very high demand for video content. Someone needs to develop all of that video content and also EDIT it, right? Well, that someone can be you. There are many businesses struggling to keep up with all of the content creation demands and many just don’t have the time or expertise to tackle video. That’s where you come in to save the day (and pocket some nice coin in the process). Many clients will have raw footage of events, presentations, interviews, webinars, etc. and simply do not have the time, expertise or interest in editing the raw footage and pulling together something that is ready for distribution on the web. You can use programs like Camtasia (PC and MAC) or Screenflow (MAC) to edit screen recordings (and even basic live video footage) or more professional video editing programs like Final Cut Pro. Sony Vegas is good low-priced option and you can even use something like iMovie to get started if you have a MAC. Quick Start Recommendation Getting started can be as easy as finding a few good online training programs and starting as a freelancer and acquiring jobs through sites like eLance.com. Page 8 Want to Really Crush It with Video? VideoTubeCrusher.com Cash Option #3: Video Marketing Specialist Overview I mentioned that video marketing and YouTube is one of the best ways to get found online. However, it isn’t a simple matter of create it and people will find it. You need to have an overall strategy and understand how to rank videos within Video sites like YouTube and within Google’s search results. YouTube and Google’s policies and algorithms constantly change. And, making a misstep can potentially get your channel shut down and/or site banned from Google’s and YouTube’s search results. So, it is imperative that you know what techniques to use and NOT use (we reveal what techniques to avoid Video Tube Crusher training– some of which many others still teach you to use). Because it takes specialized knowledge and skill to get videos ranked and producing results there is a big opportunity for those “in the know.” This is where people (potentially just like you) develop expertise in understanding how to use videos (which they might not even produce themselves) to acquire and retain customers. In other words, you don’t even have to know how to produce videos – just how to rank them and use them to drive traffic and profits for clients. Helping organizations (big or small) develop and implement a video marketing campaign is definitely a Cubicle-Crushing, Work From Anywhere opportunity as well. You can be an employee, freelancer or develop your own consulting business. All of which can be accomplished remotely. Page 9 Want to Really Crush It with Video? VideoTubeCrusher.com And, I might add, if you’re an entrepreneur or want to potentially become one some day – understanding video and YouTube marketing will be EXTREMELY helpful!!! Quick Start Recommendation Join a good training program and start implementing test campaigns to validate strategies and develop a portfolio. My friend, Wes, has a great program designed to take you by the hand and walk you step-by-step through how to get your first video marketing clients quickly and easily and develop killer video campaigns for them and produce monthly, passive income for yourself in the process. Some of his students are making $10k/month in passive income. Highly recommend! To learn about the basics of Video Marketing, check out “Video Tube Crusher.” It takes you through ever step of the video marketing process. To learn more about the program, click here. Page 10 Want to Really Crush It with Video? VideoTubeCrusher.com Cash Option #4: Affiliate Marketer Overview Affiliate marketing is pay for performance marketing with at least two parties involved in the sales process. There is an affiliate (or publisher) and a merchant. In some cases there is also a third party called an “affiliate network.” An affiliate (or publisher) is someone who has a list, website or other means of attracting and communicating with people who could potentially buy a product. A merchant is someone with a product (good or service) that they would like to sell. An affiliate network is a third-party organization that facilitates bringing affiliates and merchants together and tracking sales and payments. Publishers find products that merchants are offering that would be of interest and valuable to their audience and in return for mentioning or advertising these products to their audience, they get paid a commission for any resulting sale by the merchant. The merchant is responsible for fulfilling the order. If no sale is made, no money is exchanged (hence the term pay for performance). For instance, Amazon has an extensive and easy to join affiliate program. Almost anyone can become an affiliate and start making commissions right away by promoting nearly any one of the hundreds of thousands of products that they carry. Amazon would be the “merchant” in this case and you’d be the affiliate if you pursued this option. As a side note, Amazon runs there own affiliate program so there isn’t a third party “affiliate network” like Commission Junction involved. And, here’s the best part… you can do this solely through video marketing and YouTube. You don’t even need a website or a customer list to get started. And, Page 11 Want to Really Crush It with Video? VideoTubeCrusher.com you’ll never need to worry about order fulfillment. You just focus on creating and ranking videos - that’s it. The merchant actually fulfills the orders. How? It really isn’t that complicated… 1. Join Amazon’s affiliate program and find products you’d like to promote. Amazon is a great place to start by the way, as they have an extensive list of products and easy to join program. Step 2: Pick a hot keyword 1. Online Interest 2. Buying activity 3. Weak Competition Step 3: Create your Video You have several options on how to actually create the video… Option 1: Slideshow with you talking Microsoft Office PowerPoint: Microsoft PowerPoint is a presentation program for Windows and OS X. It is used to create slideshows, composed of text, graphics, and other objects, which can be displayed on-screen and shown by the presenter. They have the desktop version located right here and the online version located right here. If you have a Mac, you can use Keynote. OpenOffice Impress: consists of a presentation program that comes with Apache OpenOffice (AOO) which is an open-source office productivity software suite. Impress is referred as an analogous to Microsoft PowerPoint and Apple Keynote. You can find your free copy right here. Page 12 Want to Really Crush It with Video? VideoTubeCrusher.com Camtasia Studio: Camtasia Studio is a software application for creating video tutorials and presentations (screen video capture), published by TechSmith. This is just absolutely amazing; this is the one I use. Get access to your copy here. Camstudio: CamStudio is a screen casting program for Microsoft Windows released as free software. It is a wonderful free option as well. Download your copy here. Screenflow: If you have a MAC, I’d recommend using Screenflow over Camtasia Studio. It is very similar to Camtasia, but more stable for MAC users. Option 2: Website recording with you talking, this consists of you talking while you are browsing a website that perfectly fits your topic. For this we will use: Camtasia or Screenflow Camstudio Option 3: Record yourself with you talking, which consists of you talking while you are recording yourself with a video cam recorder. Your iPhone or a cheap video recorder will do just fine here. Option 4: Pay someone to do it for you; well I think this is just self-explanatory. For this we will use: Fiverr.com BringitVideo.com eLance.com (or other freelancing sites) Creating a video does take some time and skill, but thankfully you don’t have to create the videos yourself. You can go to sites like Fiverr.com, eLance or BringitVideo.com and have someone create short videos for you. Then, you just need to rank them on YouTube. Page 13 Want to Really Crush It with Video? VideoTubeCrusher.com Step 4: Upload & Optimize Video Now that we have our video ready, it’s time to upload it and optimize it for the search engines to find it. Step 5: Rank your Video Here’s where it gets interesting and sometimes controversial. It is also where you can potentially get yourself in hot water as well. Be very careful with some of the “quick ranking” options that are being taught out there. Many have found channels shut down and websites being banned. The top 7 Ranking Factors for a YouTube video are: 1. On Page Factors 2. Channel Authority 3. Date 4. Views 5. Likes 6. Comments 7. Backlinks Page 14 Want to Really Crush It with Video? VideoTubeCrusher.com How to do each of these steps in detail and what techniques to avoid (so you keep your channel in good standing) are beyond the scope of this short report. However, we do dive into the details of exactly how to do each step, including setting up your channel, optimizing your videos, and get them raking in cash at VideoTubeCrusher.com. We also include a more detailed walk through of this Amazon Affiliate model there as well. Page 15 Want to Really Crush It with Video? VideoTubeCrusher.com Cash Option #5: CPA Cash Machine Overview CPA (Cost Per Action) marketing is very similar to the affiliate marketing option mentioned above. However, instead of being paid if a “sale” is made, you (as the publisher) get paid if a user just completes an “action” such as entering their email or phone number into a form to request more information about the product or service being offered. Step 1: Chose a high converting CPA offer First of all you need to pick a hot CPA offer. In this example I will use MaxBounty.com. Let’s look for something free, easy to get and attractive like an iPhone, laptop, iPad, coupons, etc. Page 16 Want to Really Crush It with Video? VideoTubeCrusher.com These types of offers convert great because people won’t have to buy anything. They just need to put down their email and that does it. As you can see, Social Traffic is allowed. That’s what we are looking for too. Step 2: Pick a hot keyword The 3 most important components that you will need to find in a keyword are: 4. Online Interest 5. Buying activity 6. Weak Competition Follow these 3 principles and you’ll be ready to start creating your videos knowing you’re efforts won’t be wasted. Step 3: Create your Video -Option 1: Slideshow with you talking Microsoft Office PowerPoint: desktop version located right here and the online version located right here. OpenOffice Impress: You can find your free copy right here. Camtasia Studio: Get access to your Copy here. Camstudio: Download your copy here. -Option 2: Website recording with you talking: Camtasia, Camstudio -Option 3: Record yourself with you talking either through your webcam, iPhone, or video recorder. -Option 4: Pay someone to do it for you: Fiverr.com, BringitVideo.com, eLance Page 17 Want to Really Crush It with Video? VideoTubeCrusher.com Step 4: Optimize your Video Title Description Tags Step 5: Rank Video (Tread Carefully) Again this step is were some people get themselves into trouble. Please use caution and long-term strategies. **Notes** Again, this short report only provides you with a high level overview of what’s possible and the steps you need to take to fully leverage YouTube. If you’d like to learn more, there are many training programs out there. We encourage you to continuously learn and hone your skills as YouTube and video is a core skill needed online today and it continuously changes. Of course, we’d love it if you joined us at videotubecrusher.com, but if not, please find another program that you feel comfortable with and make sure they teach strategies that will work in the long-term. That way, you’ll keep your channels and/or your clients’ channels in good standing. Page 18 Want to Really Crush It with Video? VideoTubeCrusher.com *** Bonus Ninja Trick#1 *** Buy Top Video Rankings (Dirt Cheap) This technique will make you scratch your head and say – “why didn’t I think of that.” What you do here is find highly viewed videos on YouTube and pay a fee to the owner of the video to place YOUR URL into the description box. Step 1: Search for a highly searched video of your choice. Page 19 Want to Really Crush It with Video? VideoTubeCrusher.com Step 2: Find out if the video doesn’t have a link in the description box Step 3: Contact the video owner and offer them a really good deal. Step 4: Send him your payment and link Step 5: Wait to be amazed with the results. Page 20 Want to Really Crush It with Video? VideoTubeCrusher.com *** Bonus Ninja Trick#2 *** Passive Client Cash Funnels This is a little advanced and detailed to cover in a short report. But, I’d thought I throw in that video is a perfect way to create lead generation funnels for local clients. You can get paid per call or set up a recurring, monthly billing based on a set amount or the number of page one rankings on negotiated terms. There are a variety of different ways to do this. Video client cash funnels work like a charm. If you’d like to learn more about this technique, my friend Wes’ course makes it super simple for you to get started. Highly, highly recommend. He has many students making over $10k per month! His enthusiasm is contagious. http://crushthecubicle.com/wes Page 21 Want to Really Crush It with Video? VideoTubeCrusher.com Additional Resources: 1. YouTube Automation Tools As mentioned, many techniques taught will get you in trouble and I’d recommend avoiding most. However, many YouTube Channel Partners do use TubeTool (see link below). You’ll need to learn about it and make your own judgement call. http://crushthecubicle.com/tubetool 2. YouTube Training If you want to leverage the power of YouTube and Video, getting solid training is a must. VideoTubeCrusher is designed to take you from “0 to Crushing It” on YouTube in 60 minutes. It takes you through the basics and even throws in a few advanced techniques. I’ve also included links to two great programs below. If you take all three, you’ll be a YouTube master! VideoTubeCrusher.com – Crash Course o Go from 0-60 in less than an hour and crush it with video CrushTheCubicle.com/wes o Wes is incredible coach and has an amazing step-by-step plan for how to use video and YouTube to create a passive income lead generation business. Some of his students are generating over $10k/month! Highly recommend. UltimateVideoAcademy.com Long-standing video training favorite! Want more resources? I maintain a list of my favorites at: http://crushthecubicle.com/resources Page 22 Want to Really Crush It with Video? VideoTubeCrusher.com