Aims of the class (ciljevi časa)
• Unit 7: Products (sedma lekcija: proizvodi),
First Insights into Business (Longman), str. 70
• Adjectives (comparative and superlative)
• Mock mid-term exam – probni kolokvijum
Unit 7. Products: matching exercise
• Match the keywords with their definitions.
• unique selling points (USPs)
• advertisement (ad./advert.)
•
customer profile
•
features
•
benefits
• the sort of person who will
buy the product.
• advantages of the product
• the things that make a
product special and
different from other similar
products.
• characteristics of a product
• brings the product to the
public’s attention.
Guessing from the title…
• Look at the
newspaper title
and photograph
and answer the
question.
1. What is wrap
rage?
‘Wrap rage’ is a new term
used to describe the
irritation and loss of
self control experienced
when fighting to open
wrapping / product
packaging.
Product specification summary
(specifikacija proizvoda)
• Read the information on the FedEx Box and complete
the product specification summary .
wide and 45.4 cm ______.
long
• The large FedEx Box is 31.4 cm ______
high It can be used to ship small parts or
It is 7.6 cm ______.
computer printouts up to 9 kg in weight
______.
Features & benefits
• Identify the three features of this car followed by
the three benefits to consumers.
ABS*,
alloy wheels*,
automatic climate control,
head-turning good looks,
safe braking and cornering,
air-conditioned comfort.
• ABS (feature) –
• safe braking and
cornering (benefit to
consumers);
• alloy wheels (feature)
–
• head-turning good
looks (benefit to
consumers);
• automatic climate
control (feature) –
• air-conditioned
comfort (benefit to
consumers).
*ABS=anti-lock braking system, sistem protiv
blokiranja kočnica
*made from an alloy of aluminium, od
aluminijumske legure
The Comparative
 Zadaci 63 i 64, str. 94, Engleski poslovni jezik
63 zadatak, str. 94
 Frank was _________ than Billy. (experienced)
 Frank was _________ educated than Billy. (good)
 Frank was probably _________ than Billy. (intelligent)
 Frank's salary was _________ than Billy's. (high)
 Billy could tell _________ jokes than Frank could.
(funny)
 Billy was _________ with children than Frank was.
(popular)
 Billy's job was _________ than Frank's. (interesting)
 Frank was _________ than Billy. (ambitious)
 Billy was _________ than Frank. (hardworking)
 Frank was _________ than Billy. (old)
Zad. 63, str. 94 – THE COMPARATIVE
1. more experienced
2. better
3. more intelligent
4. higher
5. funnier
6. more popular
7. more interesting
8. more ambitious
9. more hardworking
10.older
 WAGE VS. SALARY
WAGE = Payment for labor or services to a worker,
especially on an hourly, daily, or weekly basis.
SALARY= A fixed regular payment made by an employer, often monthly.
The Superlative
 Zadaci 63 i 64, str. 94, Engleski poslovni jezik
64 zadatak, str. 94
 Billy was _________ in the company. (young)
 Billy was _________ and _________ in the market.
(popular, famous)
 Billy's cars were _________ in the street. (expensive)
 Billy's office was _________ on the floor. (big)
 Billy was
_________ person in the building. (cheerful)
 Frank was _________ in the country. (rich)
 Frank took Sarah to _________ restaurants in the city.
(expensive)
 Frank’s clothes were _________ of all the employees.
(smart)
 Frank’s house was _________ in the neighborhood. (large)
 Frank’s garden was _________ in the area. (beautiful)
Zad. 64, str. 94 – THE SUPERLATIVE
1. the youngest
2. the most popular; the most famous
3. the most expensive
4. the biggest
5. the most cheerful
6. the richest
7. the most expensive
8. the smartest
9. the largest
10.the most beautiful
Zad. 66 , str. 94-95 – Man,
Woman and Shop-Assistant
 faster
 more powerful
 the largest
 more compact
 more expensive
 smaller
 the ugliest
 better
Laptop or a desktop – Which one is
right for her?
Case study: Big Jack’s Pizza
* Fusion cuisine /kwiːˈziːn/
• Fusion cuisine (mešavina različitih kulinarskih
tradicija) is cuisine that combines elements of
different culinary traditions.
• e.g. Italian, French and Mexican fusion
• Spanish and Greek fusion
• Portuguese, Dutch and British fusion
THANK YOU FOR YOUR ATTENTION!
See you next class!