1. Basic economic concepts 1.1 The nature of economics • The aim of science is to provide answer or explanation about real-world phenomena. • Natural science and social science are positive science. They both study observable phenomena of the real world and do not involve subjective value judgement . 1. 1.2 • • • • • Basic economic concepts What is economics? In economics, it is assumed that people will maximize their self-interest. So, people will balance the marginal benefits and marginal cost when making a choice. Under the postulate of maximization, people will respond to incentives. Economics is the study of human choice. It explains how people use limited resouces to satisfy their unlimited wants. Positive statements are statements which can be tested against facts. Normative statements are statements involving value judgements. They cannot be tested against facts. 1. Basic economic concepts 1.3 Opportunity cost • Economics explains human choice by the concept of opportunity cost. This concept means the highestvalued option forgone. • Time cost refers to the highest value of the resources in their alternative use within the specified period of time. • Interest is the cost of the earlier availability of resources. An increase in the interest rate reduces present consumption. 1. Basic economic concepts 1.4 Goods • Goods refer to anything that can satisfy human wants. That is, some is preferred to none. Goods can be classified into two types: economic goods and free goods. • Economic goods are goods whose quantity is not sufficient to satisfy all human wants, while free goods are goods whose quantity is sufficient to satisfy all human wants. 1. Basic economic concepts 1.5 Scarcity, competition and discrimination • Scarcity implies competition and discrimination. • In the market, the number of goods we can get depends on our willingness and ability to pay the market price. 2 Economic activities and economic problems 2.1 Economic activities • Production refers to the activities that turn resources or input into goods or services. Consumption refers to the activities that use goods or services directly to satisfy wants. • Production allows us to get goods of higher value. Exchange allows specialization, hence increases productivity. 2 Economic activities and economic problems 2.2 The three basic economic problems • Under scarcity, we produce and exchange to satisfy our wants. • The economic problems of ‘What to produce?’ (the types and quantity of goods to be produced) and ‘How to produce?’ (the way of production) involve resource allocation, while ‘For whom to produce?’ (the criteria for distributing the goods and services produced) involves income distribution. 2 Economic activities and economic problems 2.3 How to solve the three basic economic problems? • A capitalist economy implements a private property right system. Resources are privately owned. In a socialist economy, resources are owned by the government. • Resource allocation by the price mechanism has the following advantages: it encourages • production; both sellers and buyers gain from exchange, and firms can follow the price signal to produce goods that consumers like. • People are willing to exchange only if their private property are protected. 3. Basic concepts of production 3.1 What is production? • Production is an activity which turns resources into output. • Output can be classified into consumer goods and producer goods by their use. • Goods can be classified into private goods and public goods by rivalry and excludability. • Primary production is the production activity involving the direct use of natural resources . • The three types of production activities are interdependent. The output of one production activity may become the input of another. 3. Basic concepts of production 3.2 Factors of production • The most important difference between entrepreneurship and labour is that the former needs to bear the risks of the business but the latter does not. • The creation of capital is known as capital formation. It is a kind of investment and is negatively related to the interest rate. • The major forces of economic development of Hong Kong include good geographical location and infrastructure, huge investment flows from the mainland of China and overseas, and a hardworking population who never hesitates to start their own businesses. 4. Labour and Division of Labour 4.1 Labour • The labour supply of an economy is the total number of of working hours all its workers. • The labour supply of an economy is affected by factors such as the size and structure of the population, working hours, government policies, and social customs and practices. • Average productivity of labour means the average output per labour. It can be calculated by dividing the total output by the total input of labour. 4. Labour and Division of Labour 4.1 Labour • Labour productivity is mainly affected by factors such as education and training, production equipment, production technology and management, and wages. • Geographical mobility of labour refers to the ease (i.e., the willingness and ability) of workers to move from one place to another. • Occupational mobility of labour refers to the ease (i.e., the willingness and ability) of workers to change from one occupation to another. 4. Labour and Division of Labour 4.2 Wage payment methods • Piece rate calculates wages based on the quantity of output. Employers can save supervision cost, but the cost of product quality supervision is higher. It is more suitable for industries with a large volume of output and a high degree of standardization. • Time rate calculates wages based on working hours. Workers have more stable income, but they cannot earn more by working more. It is more suitable for occupations with a wide scope of duties, or output that is difficult to measure. • An appropriate basic salary-plus-commission / bonus scheme can balance various considerations so as to maximize production output. 4. Labour and Division of Labour 4.3 Division of labour • Division of labour is the specialization of labour. It means each worker specializes in different jobs. • Division of labour helps save the time to shift from one process to another and facilitate mechanization . • Division of labour cannot be applied when there is no opportunity for trade. It is not suitable for jobs that require individuality or when there is insufficient market demand. 5. Production and Supply 5.1 Basic concepts • Fixed factors are factors of production that remain unchanged in quantity as output changes. Variable factors are factors of production that vary in quantity as output changes. • In both short run and long run production, it is assumed that production technology is fixed and each unit of a factor has the same productivity. 5. Production and Supply 5.2 Production in the short run • The total output from production within a certain period of time is called total product. • The marginal product of a factor is the change in total product brought about by a change in 1 unit of that factor within a certain period of time. • The law of diminishing marginal returns: in the short run, when variable factors keep being added to the fixed factors, the marginal products will finally fall. 5. Production and Supply 5.3 Costs in the short run • In the short run, cost can be divided into fixed cost and variable cost. • Marginal cost is the change in the total cost brought about by a change in 1 unit of the total output. • The increase of the number of patients does not affect the rent, but the cost of medicine will rise. In this example, the rent is a fixed cost and the cost of medicine is a variable cost. 5. Production and Supply 5.4 Production and costs in the long run • A firm’s production scale is larger when the quantities of all factors of production increase. • Economies of scale mean the lowering of the long run average cost as a result of increasing output through the expansion of scale. • Diseconomies of scale mean the increase of the long run average cost as a result of increasing output through the expansion of scale. 5. Production and Supply 5.5 Production decision and supply • The profit of the firm is the difference between total revenue and total cost. In economics, it is assumed that the ultimate objective of a firm is profit maximization. • Profit-maximizing output of individual firms: the output at which price equalsmarginal cost, given that the price is not lower than the average cost. • The quantity supplied is the maximum quantity a firm is willing and able to sell at a certain price. • Marginal cost is the minimum supply-price of a firm. The supply curve of a firm is also its minimum supplyprice curve. 6. Ownership, Expansion and Integration of Firms 6.1 What is a firm? • A firm is a unit that makes decisions regarding the employment of factors of production and the production of goods and services. • Based on the form of ownership, Water Supplies Department in Hong Kong belongs to public ownership; convenience stores belong to private ownership. 6. Ownership, Expansion and Integration of Firms 6.2 Public enterprise • Public enterprise are enterprises owned by the government. • Public enterprises can be classified into two main types: government enterprises and public corporations. • Public enterprises (except public corporations) do not respond to price signals to maximize their profit. Hence, their services and facilities may not suit consumers’ needs. 6. Ownership, Expansion and Integration of Firms 6.3 Private enterprise • The main forms of business ownership for starting a firm in Hong Kong are sole propriertorship, partnership and limited company. • The liability of the shareholders of a limited company is limited to the amount of investment he has in the firm. • Limited liability allows a company to raise capital from small investors, which widens the sources of capital. 6. Ownership, Expansion and Integration of Firms 6.3 Private enterprise • The transfer of ownership of a private limited company requires consent from the board of directors,and preference is given to existing shareholders. • Public limited companies can sell shares or bonds to raise capital. • sole propriertorship, and partnership do not need to disclose their financial information to the public. Their accounts need not be audited by professional auditors. 6. Ownership, Expansion and Integration of Firms 6.4 Expansion and integration of firms • Expansion means enlarging the scale of a company. • Internal expansion includes opening new branches and inventing new products, while integration means taking over or merging with other companies. • Backward integration can ensure a stable supply of raw materials, while Forward integration can ensure stable sales outlets. 7. Competition and Market Structure 7.1 Basic concepts • The definition of a market is any arrangement which facilitates trade. • The degree of market power is affected by the nature of products, which includes unique products, homogenous products and heterogenous products. • Market structure is classified according to the features which affect market competition (or monopoly power). It is mainly classified into perfect competition and imperfect competition. • Imperfect competition is also called a price-searching market. In economics, this type of firm is called a price searcher. 7. Competition and Market Structure 7.2 Perfect competition • In a price-taker / perfectly competitive market, consumers have perfect information about the price , quality and availability of the products. • Under perfect competition, all firms are price takers. They have to buy and sell according to market prices. 7. Competition and Market Structure 7.3 Imperfect competition • Imperfect competition can be sub-divided into monopoly , oligopoly and monopolistic competition . • In a market under monopolistic competition , individual firms have market power, but the power is smaller than firms in other markets. • The main reason for monopoly is entry barriers, which include restricted by law (e.g., government ownership, government franchise, patent and copyright), natural monopoly and exclusive ownership of essential resources for production. • In oligopoly, the behaviour of big firms affects one another. 8. Demand Theory and Consumer Choice 8.1 Quantity demanded and demand • Quantity demanded is the maximum quantity a consumer can afford and is willing to buy at a certain price. • Individual demand is the demand of a consumer. • Market demand is the horizontal summation of individual demand, so the market demand curve is downward sloping. • Superior goods are also called normal goods. 8. Demand Theory and Consumer Choice 8.1 Quantity demanded and demand • As both noodle and bread can satisfy one’s hunger, they are substitutes. • As both bread and butter are jointly needed to satisfy the want of eating butter toast, they are complements. • If a consumer expects the price of a good to fall next week, his demand for the good will decrease. 8. Demand Theory and Consumer Choice 8.2 Consumer willingness to pay • Marginal benefit to consumers is the maximum price a consumer is willing to pay to get one more unit of the good. • Diminishing marginal willingness to pay is assumed in economics: the more the quantity of a good one owns, the lower one’s willingness to pay for getting one more unit of the good will be. • The net gain to a consumer is called consumer surplus. To maximize the net gain, a consumer will keep buying a good until his marginal willingness to pay equals the price . 9. Demand and Supply: Price Determination 9.1 Demand and Supply • A change in the price of a good will lead to a change in its quantity demanded, ceteris paribus. • A change in other factors will lead to a change in demand. That is, the quantity demanded changes at all prices. Such factors include income, prices of substitutes and complements , expectations, population size and structure, climate and government policies. 9. Demand and Supply: Price Determination 9.1 Demand and Supply • The law of supply states that a rise in price will lead to an increase in quantity supplied, ceteris paribus. • Individual supply is the maximum quantity which a firm is willing and able to sell at different prices, ceteris paribus. It can be shown with a supply schedule or supply curve. • The market supply curve is the horizontal summation of all individual supply curves. Thus, the market supply is greater than an individual supply, and the market supply curve is upward sloping. 9. Demand and Supply: Price Determination 9.2 The determination of market price • When quantity demanded is greater than quantity supplied, there will be a shortage and the price tends to rise. When quantity demanded is less than quantity supplied, there will be a surplusand the price tends to fall. • If the price is rigid, that is, it cannot adjust according to changes in supply and demand, either a shortage or a surplus will persist. 9. Demand and Supply: Price Determination 9.3 The labour market • In economics, the demand for factors of production, such as the demand for labour, is called derived demand. • Wage rigidity leads to unemployment or labour shortage . 9. Demand and Supply: Price Determination 9.4 The law of demand and the demand-supply theory • The full price of a good is the sum of the pecuniary price (貨幣價格) and non-pecuniary price(非貨幣價格) . • The demand-supply theory mainly explains the changes in the market price, while the law of demand analyzes how changes in opportunity cost affects consumption choice. 10. Price Elasticity of Demand and Supply 10.1 Price elasticity of demand • Price elasticity of demand measures the responsiveness of quantity demanded to a change in price. • If the percentage change in quantity demanded is greater than the percentage change in price, demand is elastic. If the percentage change in quantity demanded is smaller than the percentage change in price, demand is inelastic. If the percentage change in quantity demanded equals the percentage change in price, demand is unitary elastic. • The more substitutes and the more similar they are, the the elasticity is higher. • In general, the longer it is after a change in price, the the elasticity is higher. 10. Price Elasticity of Demand and Supply 10.2 The relationship between price elasticity of demand and total revenue • Total revenue of firms = Total expenditure = Total market value = Price Quantity transacted. 10. Price Elasticity of Demand and Supply 10.2 The relationship between price elasticity of demand and total revenue • How do the following situations affect the equilibrium price, the equilibrium quantity and the total revenue? – A fall in demand will make the demand curve shift leftward. The equilibrium price will fall and the equilibrium quantity will decrease. As total revenue is equal to price times quantity transacted, the total revenue will fall. – A rise in supply will make the supply curve shift rightward. The equilibrium price will fall and the equilibrium quantity will increase. As total revenue is equal to price times quantity transacted, the total revenue will be uncertain. 10. Price Elasticity of Demand and Supply 10.3 Price elasticity of supply • To calculate the price elasticity of supply, we divide the percentage change in quantity supplied by the percentage change in price. • When supply is perfectly inelastic, the supply curve is a vertical line; when supply is perfectly elastic, the supply curve is a horizontal line. • Factors affecting elasticity of supply include factors of production, nature of products, market structure and entry barriers, as well as time. • The longer it is after a change in price, the higher the price elasticity of supply is. 11. Market Intervention 11.1 Price intervention • The two main types of price intervention are price ceiling and price floor. The former is the maximum price permitted by law, while the latter is the minimum price permitted by law. • The change in total revenue as a result of a price floor depends on the price elasticity of demand. • A price ceiling may cause the black market price to be higher than the equilibrium price. 11. Market Intervention 11.2 Quantity intervention –– Quota • A quota is the maximum quantity supplied of a product or service imposed by the government. The aim of imposing it is to reduce the quantity supplied. Thus, it must be set below the equilibrium quantity to be effective. • Quota makes the supply curve become a kinked one. This means that before reaching the quota, the supply curve is upward sloping; when the quantity supplied has reached the quota, the elasticity of supply equals 0, which means that supply is perfectly inelastic. 11. Market Intervention 11.3 Unit tax and unit subsidy • A unit tax is a fixed amount of tax that is imposed on each unit of goods or services. • A unit subsidy is a fixed amount of financial assistance given on each unit of goods or services. • he consumers or producers who have lower elasticity will have a larger share of tax burden or subsidy benefits. 12. Efficiency, Equity and the Role of Government 12.1 Efficiency of a market economy • Efficiency means total social surplus is maximized. • The decrease in total social surplus caused by the quantity of production deviating from the efficient output is called the deadweight loss. • The rationing function of price means the existing supplies are distributed to users with the maximum willingness to pay. • The allocative function of price means price allocates resources to highest-valued uses. 12. Efficiency, Equity and the Role of Government 12.2 Government intervention and inefficiency • Price ceiling and price floor will lead to under-production. • Imposing a tax will change the equilibrium quantity such that the marginal benefit of the good is higher than the marginal cost . This results in a deadweight loss. • When the marginal benefit to consumers equals the marginal cost of firms, the total social surplus is at the maximum; but when a divergence exists between the marginal benefit to consumers and the marginal cost of firms, there will be a deadweight loss to society. 12. Efficiency, Equity and the Role of Government 12.3 Externalities and market failure • An externality arises when there is a divergence between private and social cost (benefits) in production or consumption activities. • External cost will lead to over-production. The marginal social cost (MSC) will be higher than the marginal social benefit (MSB), resulting in a deadweight loss. 12. Efficiency, Equity and the Role of Government 12.4 Income inequality • Income inequality can be measured with income distribution statistics, the Lorenz curve and Gini coefficient. • The Lorenz curve is a curve showing the income distribution of an economy. • iii. The Gini coefficient is mainly used to show the general distribution of household income. • iv. To more accurately measure income inequality and understand its meaning, we should also consider the following factors: differences in economic structure, per capita income, redistributive effects, life cycle and permanent income, income mobility, population and family structure. 12. Efficiency, Equity and the Role of Government 12.5 Policy concerns • Equity has two meanings: equalizing outcome and equalizing opportunities. • Many people support income equalization to a certain extent. They agree that the government should guarantee a basic livelihood of all people through taxes and transfer. However, these measures have a disincentive effect on production, which means society has to face a trade-off between equity and efficiency.