IBM Systems and Technology Group
IBM System Storage – Entry and Mid Range –
Part B
© 2008 IBM Corporation
This document is for IBM and IBM Business Partner use only. It is not intended for customer distribution or use with customers.
IBM® System Storage™
What’s New with the DS4000?
IBM System Storage DS Family Storage Servers
200804
© 2003,2008 IBM Corporation
IBM Systems and Technology Group
What’s New
 Cache enhancements
 RAID 6
 Support for larger environments
 Support for more…
 Copy services enhancements
Available for DS4800, DS4700, DS4200
3
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Cache Enhancements
 Cache performance boost
– Can enable full cache for write (vs 1GB)
 New 8k cache block size
– Augments current 4K, 16K options
RAID 6
 Can recover from up to 2 drive failures within a volume group (array)
 Implementing P+Q
– IBM N series uses double parity (DP)
– P+Q does not require multiple stripes like DP
– P+Q is intense algorithm and needs hardware
– P+Q has potential for better rebuild time
 Available with microcode update on DS4700, DS4200
4
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Support for Larger Environments
 Increased Storage Partitions
– Up to 512 on DS4800
– Up to 128 on DS4700/DS4200
– Tiered licensing
 Increased host ports
– 2048 for DS4800
– 512 for DS4700
5
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Support for More…
 More drives per volume group (array) on RAID 0, 1
– Up to 224 drives for DS4800
– Up to 112 drives for DS4700
 Larger segment size
– Up to 2048K
 Increased controller queue depth
– 4096 for DS4800
– 2048 for DS4700
 Support for >2TB Volumes
– LUN size limit varies by OS platform
 Global hot-spares
– Increase to at least 30 (vs 15 today)
– Architected for unlimited number of spares
6
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Copy Services Enhancements
 Increased number of FlashCopy targets
– Up to 8 on DS4700, DS4200
– Up to 16 on DS4800
– Tiered licensing
 FlashCopy consistency group
– Via the CLI can disable/recreate up to 64 FlashCopy’s
– I/O disabled for all volumes until processing completed
– Any one disable/recreate failure will fail all volumes
– Will work with Microsoft VDS/VSS
 Increased number of mirror pairs
– Up to 64 on DS4700, DS4200
– Up to 128 on DS4800
– Tiered licensing
7
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Enterprise Disk Family Positioning
Mainframe,
System i
Distributed
DS8000
XIV
• Mainframe & Distributed
•
•
•
•
•
• Data Protection / Continuous Availability
High-end
• Disaster Recovery
• OLTP
Competitive takeout
SIMPLE capacity mgmt.
Thin provisioning
Tierless
Optimized for capacity
growth > 50TB
• Optimized for Capacity growth: >50 TB
Mid-range
DS6000
DS5000 / DS4000
• Mainframe and
System i
• Compatible copy
services w/DS8K
• Optimized for
capacity < 50 TB
• Modular, scalable disk storage
(start small and grow incrementally)
• Low cost /TB
• Basic snapshot and mirroring capabilities
• Optimized for capacity < 50TBs
High
Performance
Computing
8
DCS9550
Support intensive computational applications
Requiring high sequential bandwidth - HPC,
Digital Media, and Clustered DVS
Sales Conference – DS3000 and DS4000 Intro
Heterogeneous
NAS
SVC
N series
• Multi-vendor
open storage
• NAS or File
Storage
support
• Data migration
• Space Efficient
Replication
• Thin Provisioning
• Combined
file and
block
support in
one system
Scale-Out
File Services
SoFS –
massive
scalability
© 2008 IBM Corporation
IBM Systems and Technology Group
IBM Information Infrastructure for Information Availability
IBM System Storage™ DS5000
 Client Value
– Lifecycle longevity protects against risks of
change and growth
– Sustainable performance for real world
mixed workloads and rigors of consolidation
2x throughput potential with
new 8 Gigabit per second
Fibre Channel interface
 Provides Enterprise-level service and
support in a scalable modular package
 Reasons to Buy
– Linearly scalable performance to match
growth, maintain SLAs
– Supports 8 Gb/s FC today and is 10 Gb/s
iSCSI “ready”
– Dynamic online expansion and configuration
Information Availability
http://www-03.ibm.com/systems/storage/disk/
9
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 – Building On The DS4000 Heritage
Cumulative DS4000 Controllers and Expansion Units
160000
Controllers
EXPs
120000
CA's (Units)
 >87,000 cumulative
DS4000 series disk
systems shipped to
customers
140000
100000
80000
60000
40000
20000
0
 >511 cumulative
PetaBytes’s (1,000 TB’s)
shipped
2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08
Quarters
Cumulative and Quarterly TB's
600000
Cumulative TB's
500000
400000
TB's
 >145,000 cumulative
expansion units shipped
Quarterly TB's
300000
200000
100000
 >$4B cumulative
revenue shipped
10
0
1Q02 2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08
Sales Conference – DS3000 and DS4000 Intro
Quater
© 2008 IBM Corporation
IBM Systems and Technology Group
Performance / Scalability
DS5000 Expands IBM’s Midrange Offerings
DS5000
• FC connectivity (up to 16)
DS4000
DS3000
• FC (4 ports), SAS (2 or 6),
iSCSI (4) connectivity
• Up to 48 SAS/SATA drives
• FC connectivity (4 or 8)
• Up to 224 FC/SATA drives
• Up to 448 FC/SATA drives
• Partitions, FlashCopy,
VolumeCopy and ERM
• Partitions, FlashCopy,
VolumeCopy and ERM
• Partitions, FlashCopy
and VolumeCopy
11
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 – Two To Four Times The Scalability
DS5000
Host
ports
DS4800
Model 70
Model 72
DS4700
DS5000
Max
drives
DS4800
DS4700
IOPS
performanc
e
DS5000
DS4800
DS4700
DS5000
MB/s
Sales Conference – DS3000 and DS4000 Intro
12
DS4800
performanc
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 Series
Thinking Beyond Today
Real-world performance
Sustainable, scalable, balanced, responsive
Green efficiency
Do more with less
Interface adaptability
4 Gbps FC, 8 Gbps FC, 10 Gbps iSCSI
Continuous and reliable
access to Information
Online administration, active-active
redundancy, advanced diagnostics
Application integration
Certifications, solutions, meet SLAs
13
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Next-Generation DS5000 Controller
Delivers Real-World Performance
Designed for high-speed, low-latency, real-world
performance
1 Custom ASIC with built-in
hardware-assist for RAID 5/6
parity calculations
3
1
2
4
2
3
5
5
4
5
14
Sales Conference – DS3000 and DS4000 Intro
Multiple 2 GB/s PCI-E xX8
busses between ASIC
and external interfaces
Dedicated data cache
with dynamic read/write
allocation
Dedicated 2 GB/s PCI-Ex X8
cache mirroring buses
Sixteen backend
drive channels
© 2008 IBM Corporation
IBM Systems and Technology Group
Sustainable High Performance To Meet SLAs
Efficient disk IOPS
that scale linearly
Balanced performance
excels at IOPS and MB/s
• OLTP
• Databases
IOPS
IOPS
• Exchange
• Data warehousing
• Mixed workloads
• Consolidation
Drives
MB/s
Maintains high performance through increased utilization
15
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
SPC-1 IOPS Performance
DS5000 Results not released
@ 256 drives (~ 6 ms)
60K
DS4800
45,015 SPC-1 IOPS
@ 224 drives (~ 15 ms)
40K
DS4700
17,195 SPC-1 IOPS
@ 64 drives (~ 26 ms)
20K
IOPS
DS3400
Drives
64
256
9,000 SPC-1 IOPS
@ 32 drives (~ 10 ms)
DS5000
Response time at 100% workload. Max allowed is 30 ms.
16
Sales Conference – DS3000 and DS4000 Intro
vs. DS4800
14% more drives
30% performance gain
60% response time decrease
© 2008 IBM Corporation
IBM Systems and Technology Group
SPC-2 MB/s Performance
DS5000 Results not released
@ 128 drives
5K
DS4800
1,381 SPC-2 MB/s
@ 60 drives
DS4700
823 SPC-2 MB/s
@ 30 drives
2K
MB/s
DS3400
Drives 30
60
128
731 SPC-2 MB/s
@ 20 drives
DS5000
3.5X throughput increase
vs. DS4800
17
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000
Exchange ESRP
Results not released
55,000 mailboxes
@ 256 drives; 0.48 profile
55K
DS4800
20,000 mailboxes
@ 128 drives; 0.45 profile
40K
DS4700
10K
DS3200
IOPS
20K
8,000 mailboxes
@ 62 drives; 0.5 profile
Drives
18
62
128
Sales Conference – DS3000 and DS4000 Intro
256
2,000 mailboxes
@ 12 drives; 0.6 profile
DS5000
2X the drives
vs. DS4800
3.8X the mailboxes
© 2008 IBM Corporation
IBM Systems and Technology Group
HIC
Flexible Host Interface Cards
 Support existing 4 Gbps FC SANs
 Add, replace, or mix host interfaces
as infrastructure changes
4 Gbps FC
8 Gbps FC
10 Gbps iSCSI
Today
19
4 Gbps FC
8 Gbps FC
10 Gbps iSCSI
Future
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Back-end Designed For Low Latency
 Short, quick drive
loops reduce latency
and create more
responsive applications
 Sixteen switched
back-end drive ports
 256-drive configuration
has only 32 drives
per dual-loop
 448-drive configuration has
a max of 64 drives per dual-loop
20
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Enclosure-based Storage Tiers
 Drive carrier designed to eliminate
rotational vibration issues
 Supports intermixing FC and SATA
drives in single enclosure
– Maintains 4 Gbps FC drive loop
 Allows optimal configurations
– Maximize backend channels
– Fully utilize purchased enclosures
– Increase system availability
FC
FC
FC
SATA
SATA
SATA
FC
SATA
FC
SATA
FC
SATA
No restrictions or limitations of FC/SATA drive locations within EXP5000
21
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Investment Protection With A Performance Boost
DS4800
DS5000
Up
to
4X
DS4700
Up
to
8X
EXP810 drive trays only
22
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 / DS4800 – Key Improvements
DS5000
Host interfaces
23
Eight or Sixteen 4 Gbps FC
(8 Gbps FC, 10 Gb iSCSI – future)
DS4800
Eight 4 Gbps FC
Max drives
256
(448 – future)
224
Data cache
8 or 16 GB
(32 GB – future)
4, 8 or 16 GB
Cache protection
Battery-backed
and destaged to disk
Battery backed
Cache mirroring
Dedicated PCI-Express busses
Across backend drive loops
Internal bandwidth
(single controller)
4 GB/s
on dual PCI-Express busses
1 GB/s
on single PCI-X buss
Cache bandwidth
(ASIC to Cache)
17 GB/s
3.2 GB/s
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 / DS4800 Performance Comparison
DS5300
(256 drives)
DS4800
(224 drives)
Burst I/O rate cache reads
~ 700,000 IOPS
575,000 IOPS
Sustained I/O rate disk reads
~ 98,000 IOPS
86,000 IOPS
Sustained I/O rate disk writes
~ 25,000 IOPS
22,000 IOPs
Burst throughput cache read
~ 6,400 MB/s
1,700 MB/s
Sustained throughput disk read
~ 6,400 MB/s
1,600 MB/s
Sustained throughput disk write
~ 5,300 MB/s
1,300 MB/s
* Based on performance testing by LSI. DS5000 performance numbers are preliminary estimates and not committed.
Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives.
24
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS4800 to DS5000 Upgrades
Option 1 – Replace Controller Enclosure
 DS4800 running firmware 7.10 or later can simply
“swap out” the DS4800 controller module for the
DS5000
DS4800
DS5000
Running
firmware 7.10
or later
Running
firmware 7.30
EXP810
EXP810
EXP810
EXP810
EXP810
EXP810
25
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS4800 to DS5000 Upgrades
Option 2 – Move EXP810’s Into DS5000 Configuration
 DS4800 running firmware 6.60 or earlier can migrate its
EXP810’s into a DS5000 with at least one EXP5000
DS5000
DS4800
Running
firmware 6.60
or earlier
EXP810
EXP5000
EXP810
EXP810
EXP810
EXP810
26
Running
firmware 7.30
EXP810
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 Models – Initial Release
DS5300 (1818-53A)
DS5100 (1818-51A)
 8 or 16 4 Gbps FC interfaces
 8 4 Gbps FC interfaces
 8 GB or 16 GB of data cache
 8 GB of data cache
 High performance option
 Sixteen 4 Gbps FC drive interfaces
 Up to 256 FC/SATA drives in EXP5000 expansion units
– FC: 146.8 GB, 300 GB, 450 GB (15K 4 Gbps FC DDM)
– SATA: 750 GB, 1,000 GB (7.2K SATA DDM)
 Partitions: 8, 16, 32, 128, 256 or 512
 FlashCopy (up to 16 per base), VolumeCopy, ERM (up to 64)
 Warranty: 1 year, 24/7, 4 hour response
http://www-03.ibm.com/systems/storage/disk/ds4000/pdf/interop-matrix.pdf
27
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 Performance Comparison
DS5300
(448 drives)
DS5100
(256 drives)
Burst I/O rate cache reads
~ 700,000 IOPS
~ 650,000 IOPS
Sustained I/O rate disk reads
~ 172,000 IOPS
~ 75,000 IOPS
Sustained I/O rate disk writes
~ 45,000 IOPS
~ 20,000 IOPS
Burst throughput cache read
~ 6,400 MB/s
~ 3,200 MB/s
Sustained throughput disk read
~ 6,400 MB/s
~ 3,200 MB/s
Sustained throughput disk write
~ 5,300 MB/s
~ 2,500 MB/s
* Based on performance testing by LSI. DS5000 performance numbers are preliminary estimates and not committed.
Actual results based on testing are to be determined. All numbers were done using RAID 5 using switched drive modules and FC drives.
28
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
DS5000 Release Roadmap
Initial Release
SVC-Enabled
2009 Releases
 4 Gbps FC
interfaces
 Space-efficient
virtual disks
 8 Gbps FC
interfaces
 256 drives
– “Thin provisioning”
 8/16 GB
data cache
 Storage
virtualization
 FlashCopy
 VolumeCopy
 Non-disruptive
data migration
 Remote Mirroring
 FlashCopy
– Incremental
Announce: Aug 26
GA: Sept 5
29
– Cascade
 Remote mirroring
Sales Conference – DS3000 and DS4000 Intro
 10 Gbps iSCSI
interfaces
 FC/iSCSI
interface mix
 448 drives
 8/16/32 GB
data cache
 Full Disk
Encryption
 Solid State Disk
(SSD)
© 2008 IBM Corporation
IBM® System Storage™
Competition
IBM System Storage DS Family Storage Servers
200804
© 2003,2008 IBM Corporation
IBM Systems and Technology Group
DS4000 competitors
CX3 80
480 disks
16GB
cache
275K IOPS
CX3 40
240 disks
8GB cache
203K IOPS
FuSi
CX3 20
120 disks
4GB cache
138K IOPS
Dell
CX3-10
60 disks
2GB cache
EVA4100
56 disks
4GB cache
154K IOPS
DS4800
 224 disks
 2-16GB cache
 375-575K iops
DS4200/DS4700
 112 disks
 2-4GB cache
 120K IOPS
EMC
AMS500
225 disks
8GB cache
HDS
AMS1000
WMS100
105 disks SATA
2GB cache
31
AMS200
105 disks
4GB cache
Sales Conference – DS3000 and DS4000 Intro
EVA8100
168/240 disks
8GB cache
225+K IOPS
450 disks
16GB cache
HP
EVA6100
112 disks
4GB cache
154K IOPS
Sun
6140
 112 disks
 2-4GB cache
 120K IOPS
6540
 224 disks
 2-16GB cache
 375-575K iops
© 2008 IBM Corporation
IBM Systems and Technology Group
Magic Quadrant for Midrange Disk Arrays, 2H07
 What Magic Quadrant measures
– Relative strengths of vendors
in the marketplace.
 What it doesn’t tell
– Product's attractiveness
– Vendor's support capabilities
 Use it for
– Ease concerns about a
company's long-term financial
viability
 Don’t use it as the only source for
– Selecting a vendor
– Selecting a product
Source: Gartner Research, Dec. 2006
32
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
SCALABILITY
Introducing the CLARiiON CX4 Series
CX4-960
CX4-480
CX4-240
CX4-120
• Up to 120 drives
• 6 GB cache
• Standard 4 Fibre
Channel/4 iSCSI
• Maximum 16 front-end
Fibre Channel and/or
iSCSI
• Up to 240 drives
• 8 GB cache
• Standard 4 Fibre
Channel/4 iSCSI
• Maximum 20 front-end
Fibre Channel and/or
iSCSI
• Up to 480 drives
• 16 GB cache
• Standard 8 Fibre
Channel/4 iSCSI
• Maximum 24 front-end
Fibre Channel and/or
iSCSI
• Flash drives
• Up to 960 drives
• 32 GB cache
• Standard 8 Fibre
Channel/4 iSCSI
• Maximum 32 front-end
Fibre Channel and/or
iSCSI
• Flash drives
SERVICE LEVELS
33
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
EMC’s CX4 Value Propositions
 Take cost out of the business without sacrificing performance and scalability
by consolidating twice the workload in a single system—optimizing storage
capacity—and by protecting investments. Check DS5000benchmarks for
performance superiority with mixed workloads SAP, Exchange, Oracle. Best
TCO with excellent ROIDS
 The CLARiiON CX4 series’ power-saving technologies help manage energy
consumption and consolidate data storage. DS5000 wins SPC-1 and SPEC-2
benchmarks with energy cost savings. It can mix SATA and FC workloads for
balanced performance
 CLARiiON CX4 systems provide industry-leading availability and protection
by combining CLARiiON’s proven Five 9s availability with built-in support for
concurrent local and remote (CLR) replication. All vendors claim Five 9’s.
DS5000 does not suffer from issues like “Write Cache Disablement” due to a
failed drive in the first enclosure, “Write Cache Disablement” due to a failed
power supply, or Loss of back-end due to unexpected loss of a FC loop.
 CLARiiON’s unique hardware and software capabilities and integration with
VMware extends the value of virtualized server environments. DS3000,
DS4000, and DS5000 all support VMware. IBM is a strong supporter of
VMware. VMware is vendor neutral
Sales Conference – DS3000 and DS4000 Intro
34 •34IBM Confidential
© 2008 IBM Corporation
IBM Systems and Technology Group
What EMC Is Saying About The IBM DS4000
Series
 IBM cannot offer Fibre Channel and iSCSI natively
on the DS4000, nor can it provide the quality of
service features found in the latest version of
Navisphere Quality of Service Manager.
 IBM also lacks the I/O flexibility and advanced
hardware features that provide greater availability
and investment protection.
 CLARiiON provides a superior, consistent product
architecture; management environment; and
software suite—from small-to-midsize businesses
and remote offices to the enterprise data center.
35
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
EMC Attempting To Establish Feature Leadership
36
EMC CX4 Features
Description
 Virtual Provisioning
 Thin Provisioning
 Virtual LUN technology
 Non-disruptive LUN mover
 Quality of Service Mgr
 Performance guarantee
 Drive Spin Down
 Pseudo MAID capability
 RecoverPoint
 Near CDP (local & remote)
 Replication Manager
 Fast recovery for Exchange & SQL
 SAN Copy
 Migration
 SnapView
 Snapshots & Clones
 MirrorView
 Remote Mirroring
 Power Calculator
 Future Planning
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
EMC Adopts IBM’s ‘Flat’ Pricing Model
Overview
 CLARiiON CX4 software pricing has been greatly simplified
to make the new CLARiiON series more sales-friendly. All the
software titles are priced using a consistent, single-price-per-array
model.
 Due to the elimination of the Navisphere enterprise tier,
Navisphere Analyzer is now sold stand-alone with a single
price per array.
 Note: RecoverPoint/SE CRR, CLR, and CDP products are
limited to 8 TB replicated capacity, either within the same
array or between two CLARiiON arrays—one at each site.
EMC CLARiiON CX4 Software Ordering Information and Configuration Guidelines
July 17, 2008
37 Confidential
37IBM
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Product Specification Comparisons
DS5300
CX4-960
DS5100
CX4-480
DS4800
CX4-240
DS4700
CX4-120
16
Up to 32
8
Up to 24
4
Up to 20
8
Up to 16
4-8 / 10 /
20
4-8 / 110
4-8 / 10 /
20
4-8 / 110
4Gb/s
4-8 / 110
4Gb/s
4-8 / 110
16
8 or 16
16
8
8
4
4
2
4Gb/s
4Gb/s
4Gb/s
4Gb/s
4Gb/s
4Gb/s
4Gb/s
4Gb/s
Loop
Switch
FC-AL
Loop
Switch
FC-AL
Loop
Switch
FC-AL
Loop
Switch
FC-AL
Switche
d
Loop
Router
Switche
d
Loop
Router
Switche
d
Loop
Router
Switche
d
Loop
Router
FC,
SATA
FC,
SATA
FC,
SATA
FC,
SATA
FC,
SATA
FC,
SATA
FC,
SATA
FC,
SATA
Yes
No
Yes
No
Yes
No
Yes
No
Max # of Drives
256 /
448
960
256
480
224
240
112
120
Max Number of LUNS
2,048
4,096
2,048
4,096
2,048
2,048
1,024
1,024
Max Drives in RAID Set
256 /
448
16
256 /
448
16
224
16
112
16
# of Host Interfaces
Host Interface Speed
# of Drive Ports
Drive Interface Speed
Drive Channel Type
Drive Enclosure Type
Drives Supported
Intermixing
Hardware
XOR
EMC will
likely
attempt to match
capacity
isYes
generally unacceptable
Yesup systems
Nobased on drive
Yescount. Remember
No
Yes without performance
No
No
Max Cache per System
32GB
32GB
16GB
Sales Conference – DS3000 and DS4000 Intro
38
3,200/6,
16GB
16GB
8GB
4GB
4GB
© 2008 IBM Corporation
IBM Systems and Technology Group
CX4-Series And CX3-Series – Saturation Specs
2x
CLARiiON
CLARiiON
CLARiiON
CLARiiON
CLARiiON
CLARiiON
CLARiiON
CX4-960
CX3-80
CX4-480
CX3-40
CX4-240
CX3-20
CX4-120
275,000
400,000
203,000
275,000
138,000
5,500
2,780
3,000
1,550
2,750
1,440
Disk Writes
2,250
1,121
1,600
881
950
471
Theoretical Max
System Bandwidth
6,400
3,200
3,200
1,600
1,600
800
Random Performance – IOPS
Cache Reads
550,000
Disk Reads
Disk Writes
Sequential Performance – MB/s
Cache Reads
Disk Reads
39
Sales Conference – DS3000 and DS4000 Intro
800
© 2008 IBM Corporation
IBM Systems and Technology Group
DS4000/DS5000 Vs CX4 Performance Specs
IBM
DS5300
CLARiiON
CX4-960
IBM
CLARiiON
DS4800
CLARiiON
IBM
DS5100
CX4-480
Model 80
CX4-240
DS4700
650,000
400,000
375,000
275,000
120,000
Random Performance – IOPS
Cache Reads
700,000
Disk Reads
98,000 (est. 256)
172,000 (est. 448)
Disk Writes
25,000 (est. 256)
45,000 (est. 448)
550,000
75,000 (est 256)
115,000 (est 448)
20,000 (est. 256)
30,000 (est 448)
62,000
39,250
16,000
9,350
Sequential Performance – MB/s
Cache Reads
6,400
Disk Reads
6,400
5,500
3,200
3,000
3,200
1,326
2,500
1,550
980
1,275
Disk Writes - CME
5,200 FSW
2,250
2,400 FSW
1,600
975
950
525 FSW
Theoretical Max
System Bandwidth
6,400
3,200
3,200
3,200
3,200
1,600
1,600
CLARiiON performance numbers are best estimates based on statements in EMC’s latest CX4 PowerPoint presentations
40
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Advantage Of DS5000 Versus EMC CX3 & CX4 - #1
 High value management software
– No cost to customers for the DS Storage Manager
– 8 partitions carries a list price of $10k
– Supports up to 512 partitions
 Fully dynamic management abilities
– Incredible ease-of-use
• Change RAID levels on-the-fly without requiring additional
capacity
• Change RAID group size on-the-fly
• Change LUN size on-the-fly
• Change Segment size on-the-fly
• Defragment groups on-the-fly
• Change mirroring modes on-the-fly
41
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Advantage Of DS5000 Versus EMC CX3 & CX4 - #2
 Extensive real world flexibility & adaptability
– Flexibility with host interfaces
• 4Gb/s & 8Gb/s FC
• 10Gb/s iSCSI
• 20Gb/s IB
• Whatever comes next?
 Excellent scaling with real world ability to support performance
• 16 back-end connections without requiring costly expansion modules
• Proven performance demonstrated through public “open” benchmarks
 Excellent lifecycle roadmap
• Software solutions
• Premium+ features
• Enclosures
42
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Advantage Of DS5000 Versus EMC CX3 & CX4 - #3
 IBM employs a no-compromise cache de-stage
–During a power outage the contents of cache are
redundantly written to removable solid-state drives on
each controller
• Failure in EMC’s first five drives induces degraded
performance through all “write caching” for the system
being disabled
– No equivalent to this in the DS4000/DS5000
• Failure in CX power supply induces degraded performance
through all “write caching” for the system being disabled
43
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Advantage Of DS5000 Versus EMC CX3 & CX4 - #4
 Maximum RAS
– Top-down, Bottom-up cabling versus Daisy Chaining
– Switched enclosures versus loop-router enclosures
• Dual tenancy (for speed when scaling) versus single tenancy
– Drive Intermix (FC & SATA) versus no ability to intermix
• Half as many trays to redundantly tier
– Balanced performance with maximum safety
• Hardware RAID 6 P+Q versus Software RAID 6DP
• Proven RAID 6 performance versus vague generalized comments
– Heavily redundant pathing (loop switches) on the controllers versus a
lack of redundancy
• Ability to survive component failures without failing over controllers
44
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
IBM Has Proven Efficiency And Room To Grow
Systems
SPC-1
IOPS
Maximum
Latency
Capacity
RAID
Level
Total
Price
Dollars
/ IOPS
# of
Disks
Max Disks
Supported
NetApp FAS3170
60,515
21ms
19.6 TB
4DP
$605,492
$10.01
224
840
6ms
TB
Mirrorin
g
$
$
256
448
IBM DS5300
IBM DS4800
45,015
15ms
6.8 TB
Mirrorin
g
$627,538
$13.94
224
224
NetApp FAS3040
30,986
28ms
12.5 TB
4DP
$421,730
$13.61
144
336
EMC CX3-40
24,997
24ms
8.4 TB
Mirrorin
g
$517,851
$20.72
155
240
NA
NA
NA
NA
NA
NA
NA
240
HPQ EVA8000
FAS3170
Out of
GAS
224 out of 840
Preliminary
45
DS5300
256 out of 448
FAS3040
Out of
GAS
144 out of 336
CX3-40
Out of
GAS
155 out of 240
testing
indicates –the
DS5300
will deliver
to 448
Sales Conference
DS3000
and DS4000
Intro 150+% additional random performance as it scales
© 2008
IBM drives
Corporation
IBM Systems and Technology Group
IBM Delivers Proven Real World Storage Efficiency
Doing more with less, thus enabling users to achieve a great TCO & faster ROI
Capacity
Total
Price
RAID
Level
Numbe
r
of
Drives
TB
$
RAID 5
128
~25%
4.5 TB
$831,64
9
Mirrorin
g
260
$156.00
0%
4.4 TB
$215,32
9
RAID 5
60
$346.42
0%
6.5 TB
$394,15
2
RAID 5
112
Systems
SPC-2
MB/s
Dollars
Per MB/s
IBM DS5300
x,xxx
$
Fujitsu E8000
m1100
3,481
$238.93
IBM DS4800
1,382
HPQ EVA8000
1,138
NetApp
FAS3170
% of
Discount
No Test
DS5300 delivers proven balanced performance for
NetApp
No Test(SPC-1) & sequential (SCP-2) workloads
transactional
FAS3040
EMC CX3-40
No Test
Sales Conference – DS3000 and DS4000 Intro
46
© 2008 IBM Corporation
IBM Systems and Technology Group
Advantage Of DS5000 Versus EMC CX3 & CX4 - #5
 Maximum efficiency delivers real world performance needs
– Green storage
• IBM requires less storage hardware to deliver performance
– DS5000
> X,xxx MB/s w/ 128 drives vs HP w/ 1,138 MB/s on 112 drives
> XX,x00 IOPS w/ 256 drives, yet only generating approximately 6ms of
latency
– DS4000
> DS4700 delivers 17,146 IOPS with 64 drives
> FAS3040 delivers 13,772 IOPS with 64 drives
> CX3-40 delivers 10,321 IOPS with 64 drives
• Easily delivers high IOPS and MB/s in the same system to support
consolidation and mix workload requirements
– Store data from multiple production environments in one location
47
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
New Architecture
UltraFlex = Dual Protocol, Expandable, and Future-Ready Systems
Multi-Core Processors
Fibre Channel
module
Fibre Channel
module
Fibre Channel
module
CPU
CPU
CPU
CPU
CPU
CPU
CPU
CPU
Fibre Channel
module
Memory
iSCSI module
Multi-Core Processors
Multi-core processors
Increased memory
64-bit FLARE
Up to 960 drives
= up to twice the
performance, scale
CPU
CPU
CPU
CPU
CPU
CPU
CPU
CPU
Fibre Channel
module
Fibre Channel
module
Fibre Channel
module
Fibre Channel
module
•Memory
iSCSI module
iSCSI module
iSCSI module
IO Complex
x8 CMI
CPU Module
CPU Module
IO Complex
Power Supply
This is
similar to
the DS5000
Power Supply
Adaptive Cooling
SPS
SPS
LCC
LCC
= Energy efficiency
High-performance Flash drives
Low power SATA II drives
48
Virtual Provisioning Spin Down
= Capacity
optimization
Sales Conference – DS3000
and DS4000
Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
EMC’s Own Tests Prove DS4800’s Strength
 On a drive-by-drive basis we see the following…
–OLTP – DS4800 delivers 93% more TPM per
drive than CX3-80
–Exchange – DS4800 supports 93% more users
per drive than CX3-80
–Backup – DS4800 delivers 92% more MB/s per
drive than CX3-80
49
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Selling DS4000 against EMC CLARiiON CX3
 DS4000 flexibilities
– DACstore data-in-place update
– Configuration
– Dynamic features
 DS4000 TCO advantages
– 3 years warranty, HW and SW
– Management SW include
– Multi-path capabilities included
– Customer installation and Setup
 DS4000 technical leadership
– SPC-1 benchmark
•Documented performance
– Switched disk enclosure
– Dedicated storage ASIC
– Dedicated data cache
50
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
HP Mid-Range Family Overview
EVA Family
6100
8100
XP
Family
Aggregate Throughput
4100
MSA
Family
Scalability
51
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Knowledge Check
HP has recently introduced what?
• New EVA 6400
• New EVA 8400
• Both of the above
• None of the above
52 Confidential
52IBM
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Nothing New From HP In Higher-End EVA Storage
1.
EVA8100 lacks flexibility. Can’t natively deliver…
1. 10Gb/s iSCSI
2. 8Gb/s FC
3. 20Gb/s IB
2.
EVA8100 has poor power efficiency
1. Requires 8 drive enclosures to deliver true redundancy
3.
Easy to manage when everything is working perfectly, but…
1. Very difficult to tune
2. Requires great care & hours of time to just remove a failed disk
4.
Poor performance/consolidation efficiency
1. DS5000 is significantly faster, even with significantly fewer disks
2. DS5000 uses less power, but delivers more IOPS &/or
MB/s
53 Confidential
53IBM
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Nothing New From HDS In Higher-End AMS
Storage
1.
Expect an announcement on the new AMS1500
2.
AMS1000 lacks flexibility. Can’t natively deliver…
1. 10Gb/s iSCSI, 8Gb/s FC, 20Gb/s IB
3.
AMS1000 has poor power efficiency
1. Requires separate enclosures for SATA & FC
2. SATA enclosures must be bought two at a time even if not filled
4.
AMS1000 lacks adaptability & ease-of-use
1. Limited RAID group expansion
2. Very limited RAID 6 capabilities
5.
Poor performance/consolidation efficiency
1. DS5000 is significantly faster even with significantly fewer disks
1. DS5000 uses less power, but delivers more IOPS &/or MB/s
6.
AMS1000 only able to rebuild one drive at a time
54 Confidential
54IBM
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
HP Enterprise Virtual Array Family
 EVA4100
HP positioning of
the EVA Family
– Solution for the mid-range customer
•Easy capacity expansion
•Instantaneous replication
•Simplified storage administration
– Scales up to 56 disks in 4 enclosures
– Starter kit
 EVA6100
– Same characteristics and controllers as EVA4000
– Includes back-end switch
– Scales up to 112 disks in 8 enclosures
 EVA8100
– Solution for the enterprise customer
– More powerful controllers
•High performance, high capacity solution
– Scales up to 240 disks in 18 enclosures
55
Sales Conference – DS3000 and DS4000 Intro
Do More with less
• Simplest to Operate with
virtualization
• Affordable expansion
Compete with:
DS4200
Dedicated SATA
Cost
DS4700
Performance
DS4800
Performance
Growth
DS6800
For mainframe
SVC
Virtualization
© 2008 IBM Corporation
IBM Systems and Technology Group
HP Enterprise Virtual Array Family
New Announcements
–HP recently announced a new EVA 4400
–Pricing is attractive on the base, but most features
are priced options:
–First 4Gb switched shelf architecture from HP
–Offers 8Gb capability*
–Significant additional costs to add iSCSI capability
and ports, licensing and QLogic gateways must be
purchased
–Limited to 16 initiators, more had been included in the
past
56
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
HP Mid-Range Strengths
 HP brand recognition
 HP wide product span including server, storage, and services
 Dynamic expansion of Virtual Disks with automatic re-balancing
 Ease of management in smaller installations
 Easy to manage
 Supports 4Gb/s host ports
 Several models to help meet varying customer needs
 iSCSI option (Qlogic ISR6140 boxes at $7500 each)
 Supports wide assortment of OS’s
 One drive enclosure used for two drive types
– FC & FATA
57
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
HP Mid-Range Weaknesses
 Lack of SAN-wide virtualization
 Lack of Tuning Levers to Pull
 Hidden add-on software costs
 Software Warranty is 90 days only (3 years on hardware)
-The DS4800 - 3 year, 9 x 5 next business day on HW/SW
 No global spare disk (spares are allocated in each storage pool)
 Performance claims not substantiated by independent benchmarks
- Real world EVA IOPS performance, via SPC tests demonstrates...
– HP’s virtualization does not deliver great performance
– HP requires ~50% more drives than DS4000 models to equal speed
 Multi-path and load balancing
– The DS4800 ships with multi-path and load balancing capabilities standard through RDAC.
– HP customers may incur additional charges for these capabilities with MultiPath I/O (MPIO)
for the smaller systems or PV-LINKs for larger systems
58
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
HP’s High-End Performance :
Can’t beat the DS4800
59

HP very forthrightly claimed 48,000 saturation IOPS for EVA5000

HP very forthrightly claimed 54,000 saturation IOPS for EVA8000, a 12.5%
gain

HP now says the new EVA8100 is 24% faster than the EVA8000

IF they COULD achieve 28,800 SPC-1 IOPS on the EVA5000 with 240 drives,
then...

28,800 x 1.125 = 32,400 IOPS for the EVA8000 with 240 drives

And...

32,400 x 1.24 = 40,176 IOPS for the EVA8100 with 240 drives

However...

IBM HAS achieved 45,015 IOPS, and has done so with only 224 drives

No one knows if HP really can continue to gain IOPS right up to the 240th
drive because they will not benchmark it. Therefore it is quite likely that they
will run out of horsepower long before they the mythical 40,176 IOPS on the
EVA8100
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Competing Against HP in the Mid-Range
 Make the customer focus on a longer TCO period
– Cost of growing the HP solution
– From ease-of-use to real life requirements
 Understand the situation
– Identify the decision maker/influencer
 Be aggressive
– Challenge all HP's claims – force them into the defensive role
 Change the rules to your advantage
– Focus on real customer benefits
 Solve the customers real storage problems
 Sell the full IBM product line
 Be creative and aggressive
– Use all IBM financial options
– Use Try and Buy approach
– Benchmark
Package a complete solution:
+servers
+disk
+tape
+applications
+databases
+middle ware
+networking
+business consulting
+technical consulting
+implementation services
 Engage with the business owners
– Sell IBM’s virtualization
– Exploit the HP EVA low end issues
– EVA4100 does not scale down
•Go with DS3400 controller with SAS and SATA disks
60
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
(Unlike EMC / Dell contracting Unisys forCXnnn support)
- LSI experts
(
)
DS4000
61
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Use The IBM Competitive Strengths Against Competition’s Weakness

DS4000 Attributes (20% of Criteria):
– Lower TCO
• RDAC
• DS4000 Storage Manager

– Validated with Brocade (McData), and Cisco SANs
– Fastest performance, 4Gb FCP on select models
Vendor / Wrapper Attributes (80% of criteria):
– IBM Service Alert “call-home”
– Implementation services
– Training and Education (on-site and off-site)
– IBM offers one-stop shopping (servers + storage)
– System Storage Proven™ certification program
– IBM is the leader in storage virtualisation
– Integration with IBM servers and software
• Integrated Backup for Devices (IBD)
– Access to IBM and LSI Logic experts
62
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Use The IBM Competitive Strengths Against Competition’s Weakness
 You can position HPQ EVA-Series vs DS4700 &
DS4800 as follows:
– EVA models are slower than similar DS4000
systems
– EVA lacks the drive enclosure & cabling RAS of the
DS4000
– EVA lacks the dynamic (non-disruptive) abilities of
the DS4000
– EVA lacks the useable capacity of the DS4000
63
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Use The IBM Competitive Strengths Against Competition’s Weakness
 You can position EMC CX3-Series vs DS4700 & DS4800
as follows:
– EMC refuses to participate in any public
benchmarks. What are they hiding?
– CX3 models are slower than similar DS4000
systems
– CX3 lacks the drive enclosure & cabling RAS of
the DS4000
– CX3 software is priced by tiers versus DS4000’s
flat priced software
64
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
What to Sell Against the Competition in this Marketplace
 Sell the DS4800 when in competition with:
 EMC CX3-80 (when it is a large capacity RFQ sell the SVC with multiple
DS4700’s if its FC capacity and multiple DS4200’s if it SATA capacity…)
– Model 82/84/88 if competition is the EVA8000 or CX3-80
– Model 80 if competition is CX3-40 , EVA6100
 Sell the DS4700 when in competition with:
– For price sensitive solutions involving EMC CX300 or HP MSA 1500 with
FC - sell model 70, if connectivity is an issue sell the model 72
– If the proposed solution is a SATA only solution sell the DS4200 on price
– If competition is the EMC CX3-40 or HP EVA6100 sell model 72
– If competition is the EMC CX3-20 or HP EVA4100 sell model 70
 Sell the DS4200 when
– Competition is EMC AX4 or HP MSA1500 (SATA solutions)
– Competition is the EMC CX300 with SATA
65
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
What to Sell Against the EMC CX-4
Sell the DS5000
 Performance
– Now
– Future 8Gb/s FC and 10gb/s iSCSI
 RAS
 Energy
 Upgradability
66
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Review questions
•
•
•
•
67
The DS4000 family of products replaced which storage systems
•
IBM FastT systems
•
N series
•
IBM Shark family of systems
•
DS4100,DS4300, and DS4500
The DS3000 series can support the following drives?
•
SATA and SAS.
•
FC and FATA
•
SATA, FATA, and FC
•
All the above
What is the key differentiating factors of the DS4800 from the other DS4000 models?
•
An 8 gb/s transfer rate
•
Expansion units that can hold a total of 224 drives
•
A 4 gb/s transfer rate and FC drives only
•
Dual p5 570 processors
What is the feature called that allows disk drives to store drive and volume information (metadata)?
•
Enhanced remote mirroring
•
Auto detect
•
DAC store region
•
Disk Vital product data
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation
IBM Systems and Technology Group
Review questions
•
•
68
Name 2 key technology features of the DS4000 products?
•
WORM and encryption
•
24 “ rack support and tape support
•
EXP hot add and logical partitioning
•
EXP hot add and Dynamic Array Expansion
What major application areas are viable for the DS4200 express ?
•
Disk save/restore, archiving, and medical imaging
•
ERP and SCM
•
OLTP, ERP, and business intelligence
•
Insurance, financial and manufacturing
Sales Conference – DS3000 and DS4000 Intro
© 2008 IBM Corporation