Group 5 Marketing Quiz
1. All of the following are examples of strategic alliances EXCEPT:
a. Joint Ventures
b. Partnerships
c. Licensing Agreements
d. Memo
2.
Which type of demand occurs when two or more items are used together in a final
product?
e. Derived Demand
f. Joint Demand
g. Inelastic Demand
h. Fluctuating Demand
3.
Which is not a factor to keep in mind when dealing with different cultures?
a. language and cultural idioms
b. customs and traditions
c. income
d. values and expectations of sales presentations
4.
Which is the least complicated and least risky alternative for entering the global
marketplace?
a. direct investment
b. exporting
c. joint venture
d. contract manufacturing
5.
What is NOT a negative of trade and globalization?
a. Millions of Americans have lost jobs
b. Millions feel job security
c. Threat of outsourcing or pay cuts
d. Vulnerability to operations moving offshore
6.
What is Global Marketing Standardization?
a. The production of uniform products that can be sold the same way all over
the world
b. The allowance of multinational firms to compete independently in domestic
markets.
c. The production of uniform products that can be sold the same way all over
the world
d. The production of uniform products that cannot be sold the same way all
over the world.
7. Which of the following is NOT a factor to keep in mind with different cultures?
a. Weather
b. Customs
c. Language
d. Values
8. What two countries have the highest growth rate in the world?
a. China & the US
b. China & Japan
c. China & India
d. China & Canada
9. What does a shortage in natural resources create?
a. International Dependencies
b. International Independencies
c. Abundant opportunities
d. Less fun in your life
10. What are the benefits of going global for a firm?
a. They will earn additional profits
b. They can hire foreign workers
c. Executives like to fly on planes
d. They don’t worry about export fees
11. What is contract manufacturing?
a. active ownership of a foreign company/ manufacturing facility
b. The legal process allowing use of manufacturing knowledge
c. Private label manufacturing by a foreign country
d. Selling domestically produced products to foreign buyers
12. Exchange Rates reflect what?
a. The price of one’s currency in terms of a barter
b. The price of ones currency in terms of another country’s currency
c. What one individual deems appropriate pay while abroad.
d. The price one pays when in different areas of the domestic country
13. Dumping may occur because of which of the following reasons?
a. Trying to decrease a particular overseas market share
b. Higher unit costs by exploiting large scale production
c. Attempting to maintain stable prices during periods of stable exchange rates
d. Trying to increase an overseas market share.
14. Countertrade is defined as
a. A form of trade in which all or part of the payment for goods and services is
strictly in cash
b. A form of trade in which all or part of the payment for goods and services is in
the form of other goods and services
c. A form of trade in which all or part of the payment for goods and services is in
the form of credit owed.
d. A form of trade in which all or part of the payment for goods and services is
given to one particular person.
15. Global Marketers use social media to:
a. Get cost effective advertising
b. Understand customers
c. have fun on facebook
d. make themselves more user friendly
16. Opening an e-commerce site puts a company in the _______ marketplace
a. Domestic
b. Foreign
c. Abroad
d. International
17. Floating exchange rates _______________
a. compromise a system in which prices move up based on supply and demand of
each currency
b. compromise a system in which prices move down based on supply and demand
of each currency.
c. Compromise a system in which prices move up and down based on supply and
demand of each currency.
d. Compromise a system in which prices are steady based on supply and demand
of each currency.
18. An export broker is defined as:
a. Someone who assumes all ownership risks and sells globally for its own
account.
b. Someone who plays the traditional brokers rule by bringing buyer and seller
together.
c. Someone who acts like a manufacturers agent for the exporter in the foreign
market.
d. Someone who controls all the exported shipments within his or her home
country.
19. An export agent is defined as:
a. Someone who acts like a manufacturers agent for the exporter in the foreign
market.
b. Someone who plays the traditional brokers role by bringing buyer and seller
together.
c. Someone who assumes all ownership risks and sells globally for its own
account.
d. Someone who handles all the exported shipments within his or her home
country.
20. Define: Joint Venture
a. active ownership of a foreign company
b. sell domestically produced products to buyers in other countries
c. Domestic firms buy/ join a foreign company to create a new entity
d. legal process allowing use of manufacturing knowledge
1. D
2. B
3. C
4. B
5. B
6. A
7. A
8. C
9. A
10. A
11. C
12. B
13. D
Answer Key
14. B
15. B
16. D
17. C
18. B
19. A
20. C