DESIGNING AND MARKETING
A CELL PHONE SPEAKER AMPLIFIER
SPECIFICALLY FOR THE IPHONE
MR. COLBY - MARKETING
IPHONE SPEAKER PLACEMENT
Where is the speaker located on the phone?
 Direction of the sound?
 What could Apple change to produce better sound?
 What can YOU do to remedy the issue?
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WHAT ARE WE GOING TO MARKET?
YOUR OBJECTIVES
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There will be two teams of two and one team of three
members. Please self-assign yourselves to the team
that will provide you with the best democratic
decision making process. You need to assign each
team member a role.
Use a computer and Internet to research and
successfully implement the 4 “P”s of marketing
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Product, Place, Price, Promotion
Design an iPhone speaker amplifier that your target
market would buy. You may use additional materials
in your design not supplied by me. Please remember
this project is due Friday by 2:56 p.m.
WHAT DO YOU NEED TO INCLUDE IN THE
PRESENTATION?
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The marketing mix is a business tool used in
marketing and by marketing professionals. The
marketing mix is often crucial when determining
a product or brand's offering, and is often
synonymous with the four Ps: price, product,
promotion, and place
PRICE
What is the value of this product to the buyer?
 Are there established price points for products
similar to this? How will your price compare with
your competitors?
 Is the customer price sensitive? Will a small
decrease in price help you gain extra market
exposure? Will a small increase in price be
undetectable by the consumer and therefore help
you increase your profit margin?
 What discounts should be offered to trade
customers, or to other specific segments of your
market?
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PRODUCT
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What does the customer want from the product/service?
What needs does it satisfy?
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't
actually use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold
sufficiently? What is the profitably?
PROMOTION
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Where and when can you get across your marketing
messages to your target market?
Will you reach your audience by advertising in the
press, or on TV, or radio, or on billboards? By using
direct marketing mailshot? Through PR? On the
Internet?
When is the best time to promote? Is there
seasonality in the market? Are there any wider
environmental issues that suggest or dictate the
timing of your market launch, or the timing of
subsequent promotions?
How do your competitors do their promotions? And
how does that influence your choice of promotional
activity?
PLACE
Where do buyers look for your product or service?
 If they look in a store, what kind? A specialist
boutique or in a supermarket, or both? Or online?
Or direct, via a catalogue?
 What do you competitors do, and how can you
learn from that and/or differentiate?
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HOW WILL BE YOU BE GRADED?
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Two rubrics will be used
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Rubric 1 – Used for the Product Design
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Design an iPhone Amplifier that you can market to
your target market
Rubric 2 – Used for the PowerPoint Presentation
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Present the answers to the four “P”s of marketing.
WHERE DO I START?
YOUR GROUP NEEDS TO DECIDE!
POWERPOINT RESEARCH
OR
AMPLIFIER DESIGN
OR
BOTH
DIVIDE AND CONQUER?
GOOD LUCK!
ANY QUESTIONS?