Teaching Sustainability in Printing
What is Sustainability?
Tuesday 26 July 2011
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
An Overview of the Workshop
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What is Sustainability – definitions
Activity
Characteristics of a Sustainable Organisation
Business Sustainability Roadmap
Activity
Ecological Footprint
Demonstration Activity
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Sustainability explained through animation
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Activity 1: Defining Sustainability
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Break into small groups (4 to 5 per group)
Nominate a scribe who will stay at the table
On butcher’s paper document your definitions of sustainability – what does it
mean to you?
Groups will rotate to a different table after 3-5 minutes and add to the definition at
each table
After the final rotation, groups to come up with a succinct definition of
sustainability
Whole group discussion on what this means to the printing industry
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Definitions of Sustainability
There is no simple definition of 'sustainability'.
However, most definitions include:
• living within the limits of what the environment can provide
• understanding the many interconnections between economy, society
and the environment (triple bottom line)
• the equal distribution of resources and opportunities –especially
between developed & developing countries
• producing more with less
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Sustainability
Sustainability involves meeting a triple bottom line:
 Social bottom line: relationships with community, employees and
stakeholders
 Environmental bottom line: maintaining and enhancing our environment
 Economic bottom line: being a profitable company/ organisation that
stays in business
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Sustainability Connections for Print Businesses
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Characteristics of a Sustainable Organisation
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Stakeholder driven – recognise the need to make trade-offs (between profit and stakeholders)
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Transparent and accountable - internally and externally
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Trustworthy – perception impacts reputation
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Integrated - social and environment is just part of day to day activity
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Risk aware – continually review risk and opportunity
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Data aware – integrated tracking and reporting
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Communicate - engage proactively internally and externally
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Tread lightly – reduce to minimum environment and social impacts
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Account for costs – account for environmental cost on balance sheet
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Benefits of Sustainable Practices to a Print Business
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Improved company or brand image
Cost savings
Competitive advantage
Improved employee satisfaction, morale or retention
Product, service or market innovation
New sources of revenue
Effective risk management
Enhanced stakeholder relations
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Views from Leaders and Influencers
Mark Johnson (Chairman AGL):
“A sustainable business is one that adds measurable value by its financial success and its
positive contribution to society as a good corporate citizen”
Peter Ellyard (Futurist and Consultant to Business):
“doing economically well by doing ecological good”
Peter McMorrow (MD Leighton Contractors):
“Sustainability for us is defined and evaluated within the context of performance. It means our
business is long lasting, consistently profitable, and corporately responsible… but its not just
about financial results … equally important is the way we do our business.”
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Comments from Business Leaders
Anthony Kasozi, Business Director, Ashridge Consulting UK
“Responding strategically to the opportunities and threats posed by sustainable
development is one of the most critical challenges facing leadership today. Customers will
demand it, government will regulate for it and limited resources will dictate it. Those
organisations that respond intelligently will succeed. Those that continue with business as
usual will not.”
Peter Drucker, Author and Social Ecologist
“Every single social and global issue of our day is a business opportunity in disguise, just
waiting for the innovation, the pragmatism, and the strategic capacity of great companies to
aim higher.”
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Business Sustainability Roadmap – QLD Government
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Demonstrates the way a business can
progress on the sustainability journey and what
new capabilities are needed to become a
sustainable enterprise
The Roadmap can guide competency
development and shape relationships with
stakeholders including customers, suppliers,
other companies and policymakers
How a business uses the Roadmap will
depend on its risks, operating environment,
challenges and opportunities
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Activity: Assess your sustainability progress
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Use the self assessment checklist provided
Consider the indicators listed in the first
column
Write down the specific actions that your
print business has taken or ways your
organisation has addressed each indicator
Assign one point for each specific example
you write down
Areas where you can’t list any examples
require more focus within your business
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Our Ecological Footprint
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The Ecological Footprint measures how much nature we have, how much we use, and who
uses it. It shows us how much biologically productive land and water a population (an
individual, an organisation, a city, a country, or all of humanity) requires to support current
levels of consumption and waste production, using prevailing technology.
The Ecological Footprint illustrates that, as a global community, we currently need about 1.3
planets to meet our average resource consumption levels.
Australia's Ecological Footprint in the Living Planet Report 2008 was 7.8 global hectares (gha)
per person1. This is 2.8 times the average global Footprint (2.7 gha), and well beyond the level
of what the planet can regenerate on an annual basis - an equivalent of about 2.1 global
hectares per person per year.
The most significant factor contributing to the Australian Ecological Footprint is carbon dioxide
emissions from fossil fuels (constituting approximately half of the total Australian Footprint).
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Ecological Footprint Calculators
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As measurement tools, the calculators also help you to
compare the impacts that different activities or everyday
decisions might have, whether they take place in your home,
in your school or office, or in managing an event.
The Personal, Home, School, Office and Event Calculators
use both life cycle data of individual consumption items and
national Australian Bureau of Statistics data on Australian
consumption patterns.
In 2007 the Victorian EPA worked with Global Footprint
Network and WWF Australia to develop a new version of the
Personal calculator. This fun and engaging tool is designed
to help people calculate their own environmental impact.
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Calculate your Personal Footprint
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Comparing Apples and Earth
Just how much of the
Earth’s Surface is needed
for growing food for a world
of people?
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Educating our Communities and Staff on Sustainability
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Assessment Tasks
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Assessment Task 1: Sustainability and My Organisation
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What does sustainability mean to you?
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What are the benefits of sustainability to your organisation?
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Consider what your organisation could do to achieve better sustainability outcomes across
the following areas:
Energy
Waste
Supply Chain
Fleet and Warehouse
Staff Education
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program
Assessment Tasks
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Assessment Task 2: Seek Input from Stakeholders
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When identifying goals and targets for becoming a more
sustainable organisation, there are a number of key
people and groups that need to be involved. Their
involvement is key to the success of any initiative you are
planning, and will often have a different view on what
should be achieved and how.
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Complete the table to identify who you would involve,
why you would involve them and methods for involving
them.
This project has been assisted by the New South Wales Government through its Energy Efficiency Training Program