Mike Metarko, Regional Manager
ABC Company
WILMINGTON REGIONAL
SAFETY & HEALTH SCHOOL
The 5 C’s
of Effective
Visual Employee
Communication
WHAT DO EMPLOYEES WANT
IN A COMPANY
The Top 10 Things Employees Want
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Clear Expectations
Recognition & Praise
Communication
Growth
Trust
Responsibility
Respect
Pride
Learning Opportunities
Sense of Achievement
The Payoff = engagement, productivity, quality,
safety, lower turnover, teamwork, morale,
commitment, service, sales … success!
Source: Rick Conlow’s eBook: How to Motivate-No-Inspire Employees: 10 Keys to Employee Engagement
SO EMPLOYEE COMMUNICATION
IS SERIOUS BUSINESS
Dale Carnegie Training Says:
• $11 Billion lost annually due to employee
turnover
• 71% of employees are not fully engaged
• Companies with engaged employees out
perform others by 202%
------------------------------------------------------An engaged employee is more
productive, happier and SAFER!!!!
AND ENGAGING EMPLOYEES
IS SERIOUS BUSINESS
Gallup’s 2013 “State Of The American Workplace”
Survey Findings:
• The big picture – Entirely consistent with other
(equally downbeat) employee engagement
surveys. Gallup’s data shows 30% of employees
Engaged, 52% Disengaged, 18% Actively
Disengaged. “These latest findings indicate that 70%
of American workers are ‘not engaged’ or ‘actively
disengaged’ and are emotionally disconnected from
their workplaces and less likely to be productive,”
states the report. “Gallup estimates that these actively
disengaged employees cost the U.S. between $450
billion to $550 billion each year in lost
productivity. They are more likely to steal from their
companies, negatively influence their coworkers, miss
workdays, and drive customers away.”
Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-themother-of-all-employee-engagement-surveys/
IS THIS REALLY PART
OF MY JOB?
…if you’re like the
typical manager, you’re
spending ALL of your
time in meetings and
putting out fires.
Do you REALLY
have the time even to
think about
communicating these
issues, let alone trying
to get this done
yourself?
BUT, CAN YOU AFFORD
NOT TO?
Gallup’s 2013 “State Of The American Workplace”
Survey Findings:
• Employee engagement’s overall effect on the
bottom line – Gallup’s research notes that work units
in the top 25% of their engagement database have
considerably higher productivity and profitability ratings,
for example, combined with less turnover and
absenteeism. “Organizations with an average of 9.3
engaged employees for every actively disengaged
employee in 2010-2011 experienced 147% higher
earnings per share (EPS) compared with their
competition in 2011-2012,” the report states. “In
contrast, those with an average of 2.6 engaged
employees for every actively disengaged employee
experienced 2% lower EPS compared with their
competition during that same time period.”
Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-themother-of-all-employee-engagement-surveys/
WHAT DOES THE RESEARCH SAY
ABOUT COMMUNICATION?
75% of what you tell someone
will be forgotten within 48 hours!
RECORD BREAKERS!!!
FORGET 110%
WITH VISUAL REINFORCEMENT
YOU CAN RETAIN UP 85%
ADVERTISERS PUT THEIR MONEY
WHERE THEIR MOUTH$ ARE
reports the
following ad expenditures in 2013:
•
•
•
•
•
$66 billion - TV
$42 billion – Digital & Mobile
$18 billion - Newsprint
$16 billion - Radio
$15 billion – Magazine
Let’s steal some of their great ideas and
use their research!
SO WHY ARE TV NETWORKS
IN BUSINESS?
•
•
•
•
TO MAKE $$$$
HOW DO THEY MAKE $$$$?
ADVERTISING!!!!!!!!
In 60 minutes of programming,
how many are advertising?
• 22 minutes!
• Why not more? = more $$$$
• No one will watch!
Employers need to do the same:
Give employees what they want
and they will watch your advertisements!
WHY DO I EAT FROSTED FLAKES?
It’s not just because _____ ____?
Repeated Visual Exposure embeds
things into our long-term memory …
and we act on them.
WE NEED VISUAL COMMUNICATION;
NOW HOW DO WE MAXIMIZE IT?
#1 – BE CONSISTENT
CONSIDERATIONS FOR CONSISTENT
COMMUNICATIONS
•
•
•
•
•
•
•
•
•
•
•
Metrics:
New:
Corporate:
Dates:
Meeting Follow Up:
Goals:
Updates:
Milestones:
Schedules:
Count-ups, Count-downs:
Where is it hurting? (See next slide)
NOTE:
When the event ends
- take down the sign!
HERE IS WHERE IT IS HURTING
COMPANIES LIKE YOURS
2013 Liberty Mutual Workplace Safety Index
Source: Liberty Mutual Insurance Company 2013 Annual Report of Scientific Activity
#2 – BE CREATIVE
CREATE MESSAGES THAT
COVER THE SPECTRUM
Not just Safety messages, also think of
•
•
•
•
•
Customer Remarks
Performance Metrics
Recognitions and Awards
Charities/Giving Back
CATCH PEOPLE!
Not just EHS, also think of
•
•
•
•
Warehouse/Transportation
Production/Operations
Human Resources
Customer Service
CONSIDERATIONS FOR
CREATIVE CONTENT
• Perspective
• Variety
• Humor
• Tone
• Copy
• Accuracy
• Compelling
• Eye Catching
GO-TOs FOR CREATIVE
CONTENT
In-House
• Microsoft Office files
• Metrics, dashboards
• Charts
• Photos & Videos
• Announcements & Newsletters
• Training or shift schedules
Purchased
• Industry-specific Flash content
• Safety videos
• News, weather, sports &
entertainment
• Custom work – agency or site
Free
• Web-based videos/YouTube
• Royalty-free images
• Other web or corporate content
ADDITIONAL IDEAS FOR
CREATIVITY
•
•
•
•
•
•
•
Pictures and names
Employee spotlight
Feedback
Games/contests
Short term advertising campaign
Deal with the whole person (care)
Cross culture, stages
HOW IS MCDONALDS CREATIVE
IN THEIR ADVERTISING?
• Spend over $2 billion a year
• It is more than buying a Big Mac and a
Happy Meal
• It is about:
• family, good times, relaxation, getting work
done, peace, fun, happiness, health,
fulfillment, excitement and more!
We need to think like McDonalds when
communicating with our employees!
#3 – BE CELEBRATORY
CELEBRATE!
IDEAS FOR CELEBRATORY
COMMUNICATION
• KPI
• Recognitions, victories, awards,
honors, milestones, contests
• Special occasions & group activities.
• Teams/departments
• Pictures/videos
The Newest Addition to Our Family!
• It is contagious!
Congratulations Rebecca Smith in Shipping!
Welcome home Ethan Smith – 6 lbs.!
#4 - CONNECT EMOTIONALLY
CONSIDERATIONS FOR CONNECTING
EMOTIONALLY
Think Of Commercials
•
•
•
•
•
•
•
Fear-Courage
Stress-Relaxation
Security-Insecurity
Healthy-Unhealthy
Family-Loneliness
Pain-Happy
How about this dichotomy?
So, how would you sell
• Proper Lifting/Overexertion?
• Lockout/Tagout?
• Conflict Resolution?
WHY HAVE PROPER LIFTING
TECHNIQUES?
•
•
•
•
•
•
Pain
Time in rehab
Restricted lifestyle
Missing out
Lost time
Lost pay
#5 – BE CONCISE
DON’T MAKE THE FINEPRINT THE POINT
The Main Thing is to Keep The Main Thing The Main Thing!
The Main Point
Is in the small print!
PRACTICAL CONSIDERATIONS
FOR CONCISENESS
• Do this after you do the first four C’s
• Do you know when to stop? (110)
• How long does it take to read your information?
• 15 second rule
• Fast reader?
• How much information at one time
• Think of TV shows –
10 min then commercials
• Think of when you have your
audience to engage –
15 minute breaks and a
½ hour lunch.
RECAPPING THE 5 C’S OF
VISUAL COMMUNICATION
#1 – Be Consistent
#2 – Be Creative
#3 – Be Celebratory
#4 - Connecting Emotionally
#5 – Be Concise
… and remember
THANK
YOU!
Stop by the Marlin Booth for
easy, exciting, effective and efficient ways
to apply the 5 C’s with
the top digital signage software
in the business.