Mike Metarko, Regional Manager ABC Company WILMINGTON REGIONAL SAFETY & HEALTH SCHOOL The 5 C’s of Effective Visual Employee Communication WHAT DO EMPLOYEES WANT IN A COMPANY The Top 10 Things Employees Want 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Clear Expectations Recognition & Praise Communication Growth Trust Responsibility Respect Pride Learning Opportunities Sense of Achievement The Payoff = engagement, productivity, quality, safety, lower turnover, teamwork, morale, commitment, service, sales … success! Source: Rick Conlow’s eBook: How to Motivate-No-Inspire Employees: 10 Keys to Employee Engagement SO EMPLOYEE COMMUNICATION IS SERIOUS BUSINESS Dale Carnegie Training Says: • $11 Billion lost annually due to employee turnover • 71% of employees are not fully engaged • Companies with engaged employees out perform others by 202% ------------------------------------------------------An engaged employee is more productive, happier and SAFER!!!! AND ENGAGING EMPLOYEES IS SERIOUS BUSINESS Gallup’s 2013 “State Of The American Workplace” Survey Findings: • The big picture – Entirely consistent with other (equally downbeat) employee engagement surveys. Gallup’s data shows 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged. “These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally disconnected from their workplaces and less likely to be productive,” states the report. “Gallup estimates that these actively disengaged employees cost the U.S. between $450 billion to $550 billion each year in lost productivity. They are more likely to steal from their companies, negatively influence their coworkers, miss workdays, and drive customers away.” Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-themother-of-all-employee-engagement-surveys/ IS THIS REALLY PART OF MY JOB? …if you’re like the typical manager, you’re spending ALL of your time in meetings and putting out fires. Do you REALLY have the time even to think about communicating these issues, let alone trying to get this done yourself? BUT, CAN YOU AFFORD NOT TO? Gallup’s 2013 “State Of The American Workplace” Survey Findings: • Employee engagement’s overall effect on the bottom line – Gallup’s research notes that work units in the top 25% of their engagement database have considerably higher productivity and profitability ratings, for example, combined with less turnover and absenteeism. “Organizations with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011 experienced 147% higher earnings per share (EPS) compared with their competition in 2011-2012,” the report states. “In contrast, those with an average of 2.6 engaged employees for every actively disengaged employee experienced 2% lower EPS compared with their competition during that same time period.” Source: http://www.forbes.com/sites/victorlipman/2013/09/23/surprising-disturbing-facts-from-themother-of-all-employee-engagement-surveys/ WHAT DOES THE RESEARCH SAY ABOUT COMMUNICATION? 75% of what you tell someone will be forgotten within 48 hours! RECORD BREAKERS!!! FORGET 110% WITH VISUAL REINFORCEMENT YOU CAN RETAIN UP 85% ADVERTISERS PUT THEIR MONEY WHERE THEIR MOUTH$ ARE reports the following ad expenditures in 2013: • • • • • $66 billion - TV $42 billion – Digital & Mobile $18 billion - Newsprint $16 billion - Radio $15 billion – Magazine Let’s steal some of their great ideas and use their research! SO WHY ARE TV NETWORKS IN BUSINESS? • • • • TO MAKE $$$$ HOW DO THEY MAKE $$$$? ADVERTISING!!!!!!!! In 60 minutes of programming, how many are advertising? • 22 minutes! • Why not more? = more $$$$ • No one will watch! Employers need to do the same: Give employees what they want and they will watch your advertisements! WHY DO I EAT FROSTED FLAKES? It’s not just because _____ ____? Repeated Visual Exposure embeds things into our long-term memory … and we act on them. WE NEED VISUAL COMMUNICATION; NOW HOW DO WE MAXIMIZE IT? #1 – BE CONSISTENT CONSIDERATIONS FOR CONSISTENT COMMUNICATIONS • • • • • • • • • • • Metrics: New: Corporate: Dates: Meeting Follow Up: Goals: Updates: Milestones: Schedules: Count-ups, Count-downs: Where is it hurting? (See next slide) NOTE: When the event ends - take down the sign! HERE IS WHERE IT IS HURTING COMPANIES LIKE YOURS 2013 Liberty Mutual Workplace Safety Index Source: Liberty Mutual Insurance Company 2013 Annual Report of Scientific Activity #2 – BE CREATIVE CREATE MESSAGES THAT COVER THE SPECTRUM Not just Safety messages, also think of • • • • • Customer Remarks Performance Metrics Recognitions and Awards Charities/Giving Back CATCH PEOPLE! Not just EHS, also think of • • • • Warehouse/Transportation Production/Operations Human Resources Customer Service CONSIDERATIONS FOR CREATIVE CONTENT • Perspective • Variety • Humor • Tone • Copy • Accuracy • Compelling • Eye Catching GO-TOs FOR CREATIVE CONTENT In-House • Microsoft Office files • Metrics, dashboards • Charts • Photos & Videos • Announcements & Newsletters • Training or shift schedules Purchased • Industry-specific Flash content • Safety videos • News, weather, sports & entertainment • Custom work – agency or site Free • Web-based videos/YouTube • Royalty-free images • Other web or corporate content ADDITIONAL IDEAS FOR CREATIVITY • • • • • • • Pictures and names Employee spotlight Feedback Games/contests Short term advertising campaign Deal with the whole person (care) Cross culture, stages HOW IS MCDONALDS CREATIVE IN THEIR ADVERTISING? • Spend over $2 billion a year • It is more than buying a Big Mac and a Happy Meal • It is about: • family, good times, relaxation, getting work done, peace, fun, happiness, health, fulfillment, excitement and more! We need to think like McDonalds when communicating with our employees! #3 – BE CELEBRATORY CELEBRATE! IDEAS FOR CELEBRATORY COMMUNICATION • KPI • Recognitions, victories, awards, honors, milestones, contests • Special occasions & group activities. • Teams/departments • Pictures/videos The Newest Addition to Our Family! • It is contagious! Congratulations Rebecca Smith in Shipping! Welcome home Ethan Smith – 6 lbs.! #4 - CONNECT EMOTIONALLY CONSIDERATIONS FOR CONNECTING EMOTIONALLY Think Of Commercials • • • • • • • Fear-Courage Stress-Relaxation Security-Insecurity Healthy-Unhealthy Family-Loneliness Pain-Happy How about this dichotomy? So, how would you sell • Proper Lifting/Overexertion? • Lockout/Tagout? • Conflict Resolution? WHY HAVE PROPER LIFTING TECHNIQUES? • • • • • • Pain Time in rehab Restricted lifestyle Missing out Lost time Lost pay #5 – BE CONCISE DON’T MAKE THE FINEPRINT THE POINT The Main Thing is to Keep The Main Thing The Main Thing! The Main Point Is in the small print! PRACTICAL CONSIDERATIONS FOR CONCISENESS • Do this after you do the first four C’s • Do you know when to stop? (110) • How long does it take to read your information? • 15 second rule • Fast reader? • How much information at one time • Think of TV shows – 10 min then commercials • Think of when you have your audience to engage – 15 minute breaks and a ½ hour lunch. RECAPPING THE 5 C’S OF VISUAL COMMUNICATION #1 – Be Consistent #2 – Be Creative #3 – Be Celebratory #4 - Connecting Emotionally #5 – Be Concise … and remember THANK YOU! Stop by the Marlin Booth for easy, exciting, effective and efficient ways to apply the 5 C’s with the top digital signage software in the business.