THE QUANTIFIED
MARKETER
B2B marketers are challenged to change...
Copyright 2014, Radius Intelligence Inc. All rights reserved.
THE NEW MARKETER
DATA-DRIVEN
✓
✓
✓
Customer understanding
Top market opportunities
Revenu-driven results
TECHNOLOGIES
✓
✓
✓
Martech landscape
Buyer channels
Integrated marketing
stack
CULTURE
✓
✓
✓
Hiring the right people
Performance based
“Bleeding with sales”
DATA DRIVES DECISIONS
CUSTOMER
PROSPECT
PERFORMANCE
DATA
DATA
DATA
Marketers need data to help them decide:
What data signals
predict success.
Which market
segments to pursue.
Which opportunities
to re-engage.
How to increase
conversions.
Copyright 2014, Radius Intelligence Inc. All rights reserved.
How to identify
the best new prospects.
How to measure
success.
Benefits of Using Data...
BETTER DECISIONS, FASTER
*Source: 2013 Data-Drive Marketing Survey from Teradata
However, most marketers are struggling...
*Source: 2014 BIZO Data Driven Marketer Report
4 Vs of MARKETING DATA CHALLENGE
× 40% only maintain basic customer contact information
× Just 8% have a 360-degree view of their customers
× Only 15% use social media to learn more about SMBs
NEW CUSTOMER RECORD
Hundreds of signals
that can…
● Signify growth and needs
● Personify business &
employees
● Open new communication
channels
DATA ALONE IS NOT ENOUGH
Marketers need
software & science that
enables them to access,
analyze and integrate
data in a simple and
effective way.
DATA SCIENCE SOLUTION
Marketing organizations with data scientists make better
decisions. But, lack of talent...
400,000 data
science jobs in
the US by 2015
140,000
qualified
professionals
to fill them
TRADITIONAL FIRMOGRAPHIC SEGMENTATION
SMARTER SEGMENTATION. BETTER DECISIONS
BUILDING PIPELINE WITH SALES
MARKETERS MUST CHANGE INTELLIGENTLY
“B2B CMOs need to think about big
data, not as a data quality and
technology problem but as the way to
transition their teams from list managers
and campaign number crunchers to
custodians of customer insight.”
– Laura Ramos, Forrester
ABOUT RADIUS
Fueled by data-science, Radius is a marketing intelligence marketing platform that
helps marketers understand their best customers, find new prospects, and launch
laser-targeted campaigns–all in an intuitive cloud-based software.
Founded
in 2009
Over 50
Employees
Offices in
SF, Austin, DC
Fortune 500
Customers
RADIUS’S CORE CAPABILITIES
Core Dataset:
Radius has developed the
most up-to-date index of
over 25 million businesses
Integrations:
Data scientists utilize
advanced technology to
match disparate data &
integrate into CRM &
marketing automation.
Software Application:
Easy-to-use software allows
users to gain insights and
launch measurable
campaigns to grow their
business.
RADIUS CUSTOMERS AND INVESTORS
Select Customers: Trusted by Fortune 500 companies,
Radius fuels growth for hundreds of companies
Key Investors: Radius recently closed its Series C
round of funding totaling $54.7M.
A CLOSER LOOK
By connecting and analyzing customer data with marketing intelligence, customers can profile and
identify commonalities between their top customer segments
IDEAL MERCHANT PROFILE
Marco P.
The Merchant
Marco currently uses PayPal to drive sales
by promoting special offers and allowing
customers to pay ahead!
Social Footprint
Tech Savviness
●
●
●
Accepts Credit Cards
Online Storefront
Shopify Web Cart
New York, NY
212-555-5555
MarcoP@PotsnPans.com
20 + Employees
AR: $1 to $2.5 million
Marco understands the value of
Social interactions with
consumers and appreciates the
way technology helps his
business
Marco’s technology toolbox
aligns well with customers
offerings and fits in seamlessly
with his business model
DISCOVER MORE MARCOS
Plugging into the marketing
intelligence allows customers to:
✓
Find merchants that look just
like Marco in new, untapped
territories
✓
Avoid wasting time on closed
business and out-of-date
merchant data with weekly data
refreshes
✓
Develop a plan to acquire
merchants that will say “YES”
Ready to define your own best customers and instantly find
more like them?
Connect with one of our experts today for a personal
Customer Insights Assessment.
1-855-723-4870 | sales@radius.com | www.radius.com