THE QUANTIFIED MARKETER B2B marketers are challenged to change... Copyright 2014, Radius Intelligence Inc. All rights reserved. THE NEW MARKETER DATA-DRIVEN ✓ ✓ ✓ Customer understanding Top market opportunities Revenu-driven results TECHNOLOGIES ✓ ✓ ✓ Martech landscape Buyer channels Integrated marketing stack CULTURE ✓ ✓ ✓ Hiring the right people Performance based “Bleeding with sales” DATA DRIVES DECISIONS CUSTOMER PROSPECT PERFORMANCE DATA DATA DATA Marketers need data to help them decide: What data signals predict success. Which market segments to pursue. Which opportunities to re-engage. How to increase conversions. Copyright 2014, Radius Intelligence Inc. All rights reserved. How to identify the best new prospects. How to measure success. Benefits of Using Data... BETTER DECISIONS, FASTER *Source: 2013 Data-Drive Marketing Survey from Teradata However, most marketers are struggling... *Source: 2014 BIZO Data Driven Marketer Report 4 Vs of MARKETING DATA CHALLENGE × 40% only maintain basic customer contact information × Just 8% have a 360-degree view of their customers × Only 15% use social media to learn more about SMBs NEW CUSTOMER RECORD Hundreds of signals that can… ● Signify growth and needs ● Personify business & employees ● Open new communication channels DATA ALONE IS NOT ENOUGH Marketers need software & science that enables them to access, analyze and integrate data in a simple and effective way. DATA SCIENCE SOLUTION Marketing organizations with data scientists make better decisions. But, lack of talent... 400,000 data science jobs in the US by 2015 140,000 qualified professionals to fill them TRADITIONAL FIRMOGRAPHIC SEGMENTATION SMARTER SEGMENTATION. BETTER DECISIONS BUILDING PIPELINE WITH SALES MARKETERS MUST CHANGE INTELLIGENTLY “B2B CMOs need to think about big data, not as a data quality and technology problem but as the way to transition their teams from list managers and campaign number crunchers to custodians of customer insight.” – Laura Ramos, Forrester ABOUT RADIUS Fueled by data-science, Radius is a marketing intelligence marketing platform that helps marketers understand their best customers, find new prospects, and launch laser-targeted campaigns–all in an intuitive cloud-based software. Founded in 2009 Over 50 Employees Offices in SF, Austin, DC Fortune 500 Customers RADIUS’S CORE CAPABILITIES Core Dataset: Radius has developed the most up-to-date index of over 25 million businesses Integrations: Data scientists utilize advanced technology to match disparate data & integrate into CRM & marketing automation. Software Application: Easy-to-use software allows users to gain insights and launch measurable campaigns to grow their business. RADIUS CUSTOMERS AND INVESTORS Select Customers: Trusted by Fortune 500 companies, Radius fuels growth for hundreds of companies Key Investors: Radius recently closed its Series C round of funding totaling $54.7M. A CLOSER LOOK By connecting and analyzing customer data with marketing intelligence, customers can profile and identify commonalities between their top customer segments IDEAL MERCHANT PROFILE Marco P. The Merchant Marco currently uses PayPal to drive sales by promoting special offers and allowing customers to pay ahead! Social Footprint Tech Savviness ● ● ● Accepts Credit Cards Online Storefront Shopify Web Cart New York, NY 212-555-5555 MarcoP@PotsnPans.com 20 + Employees AR: $1 to $2.5 million Marco understands the value of Social interactions with consumers and appreciates the way technology helps his business Marco’s technology toolbox aligns well with customers offerings and fits in seamlessly with his business model DISCOVER MORE MARCOS Plugging into the marketing intelligence allows customers to: ✓ Find merchants that look just like Marco in new, untapped territories ✓ Avoid wasting time on closed business and out-of-date merchant data with weekly data refreshes ✓ Develop a plan to acquire merchants that will say “YES” Ready to define your own best customers and instantly find more like them? Connect with one of our experts today for a personal Customer Insights Assessment. 1-855-723-4870 | sales@radius.com | www.radius.com