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29 November 2007

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• Opportunity to discuss and learn how others inform staff about their EMS
• Recognise the different methods of communication
• How different methods can be used to give a message
• Examples of Merseytravel’s communication methods
• How to measure communication effectiveness

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Transport planning
New public transport infrastructure
Bus/rail stations
Bus stops/shelters
Local rail services, ferries and road tunnels
Supporting non-commercial bus services
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Merseyside Passenger Transport Executive and Authority
A public-sector body
Responsible for co-ordinating public transport in
Merseyside
One of 7 such bodies in the UK

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• First Environmental Strategy in 1995
Environmental Sustainability Strategy
Published 3 rd strategy in March 2006 – 5 year life
• Monitor against policy commitments
• Commitment to publishing an annual
Environmental Sustainability Report to report progress

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Overview of Merseytravel’s EMS:
ISO 14001
Whole organisation certified in 2003
Three tiers – core EMS, implementing the strategy and wider issues
Communication
• Important to gain staff involvement
• Decided to communicate externally
• External and Internal Marketing Strategy

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In your groups:
1. List what you might want to communicate internally.
2. List as many different methods of communication as possible.
3. Using your answers from 1 and 2, decide which methods are best suited to what you might want to communicate.
Feedback to all.

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What
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What is an EMS?
• Environmental Policy
• Procedures
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Non-conformance reports
• Audit programme
• Legislation
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EMS Review
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Frequently Asked
Questions
• Objectives, initiatives and targets
The blue text shows the variety of ways nonconformance reports have been promoted.
How
Verbal:
• Meetings eg EMS Group, section specific, audit closing meetings
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Presentations eg training, briefings, workshops, toolbox talks
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Auditing (on-site presence)
Written:
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Electronic eg newsletters, emails, intranet , internet
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Paper eg newsletters, reports , memos, handouts, posters , wageslip messages, action plans
Other:
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Events
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Awards eg Merseylearn, Environmental Star
• Competitions and challenges

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What
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External programmes
• External awareness days eg World Environment Day
• General awareness raising
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Staff involvement
• Internal improvements
• Best practice
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Activities with the community
We customise the method of communication is used to suit the audience.
How
Verbal:
• Meetings eg EMS Group, section specific, audit closing meetings
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Presentations eg training, briefings, workshops, toolbox talks
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Auditing (on-site presence)
Written:
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Electronic eg newsletters, emails, intranet, internet
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Paper eg newsletters, reports, memos, handouts, posters, wageslip messages, action plans
Other:
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Events
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Awards eg Merseylearn, Environmental Star
• Competitions and challenges

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4. Discuss the best and worst communication you have used
(what works and what does not).
5. Each group to choose 2 examples (1 best and 1 worst).
Feedback to all.

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• GreenBriefs e-newsletter
• Environment In Your Pocket
• Environmental
Awareness Briefings
(workshops)
• Competitions
• Staff feedback

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6. What would you like to communicate and what barriers are you facing?
Feedback to all.
7. How can you overcome the barriers?

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Why evaluate?
Is it working? Learn from your mistakes.
BS ISO 14063:2006 Environmental Management – Environmental
Communication – Guidelines and examples
Examples given by the standard:
• Number or rate of complaints about certain environmental aspects, activities or issues
• Number of award applications
• Number of awards received
• Rate of response to an environmental survey/questionnaire
How do you evaluate?

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How Merseytravel evaluates
Questionnaire results (every 2 years)
Question examples:
1. When purchasing a product (eg a computer), which of the following should you consider?
A. Disposal route and cost B. Energy and water use during operation
C. Purchasing cost D. A, B and C
2. Which of the following should be used to clear oil and fuel spills?
A. Water B. Nothing
C. Detergent D. Absorbent material
Internal and external audit results
How many people enter a competition

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World Environment Day 2006
World Environment Day 2007
2006 – Attendee feedback
2006 & 2007 – Stand holder feedback forms
2008 – Single theme, bigger and better

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Are we meeting our objectives?
If the answer is no, change the method of communication.
If it’s still not working, is the promotion wrong, or is the product wrong?

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• Questionnaire
• Focus groups
• Pledge bank – maybe???
• Staff challenges
“If you think you’re too small to make a difference, you’re obviously never been in bed with a mosquito”. Michelle
Walker
Future key messages

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LINKS/POWER/EMSConf-Comms2007/GW/LS
07.11.07