By: Ally Moskitis, Stephanie Schappert, Abigail
Oxenreiter, and Dan Pang
Today’s Specials
“At DoughBar, our mission is to offer the
Main Line community the coffee and
doughnut experience that each person
cherishes whether they are enjoying our
cozy at-home dining experience or taking
our products on-the-go.”
 Deliver superior tasting and high quality food and
beverages
 Create a friendly environment where customers feel
welcome and personally acknowledged
 Extend hours to accommodate for early risers and night
owls
Strengths:
Weaknesses:

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
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 No existing customer base
 No cost benefits – we cannot
achieve high economies of
scale
Hours of operation
Location
High-quality products
“At-home” atmosphere
Friendly and polite staff
Opportunities:
Threats:
 Menu expansion
 Gaining patronage from
multiple local universities
 Personalized service creating a
loyal customer base
 Economic recession
 Competition from direct and
indirect competitors
 Battling pre-established brand
loyalties & consumption habits
High Atmosphere Appeal
Low $
High $
Low Atmosphere Appeal
Morning Commuters
Local residents
Students
In particular:
o Men
o Ages 25-34
 Customer Forecasting
o Dunkin Donuts and local competitors
o First week of operation sample
 Sales Forecasting
o Total # orders
o Total # doughnuts
o Total # juices
o Total # coffees
 Future Business Forecasting
o Judgment methods
o Time-series methods
 Queue Management
o 2-3 workers per shift
o DoughBar set up
 Our Suppliers
o MADC
• Pillsbury
• General Foods
• Rich Products
• Tropicana
• Peet’s Coffee
 Waste
o CHOC of Norristown
 Manufacturing Structure
o Large Batch
• For large quantity of doughnut “base”
o Small Batch
• Split large batch into branches for different toppings
 Service Structure
o Hybrid Office
• Coffee: Customizable and employees follow specific
instructions
• Donut: Standardized
 Equipment
o Doughnut Machines – Belshaw-Adamatic
o Expresso Machine: Trenton China
 Employees
o Higher compensation for handling multiple tasks
 Design
o Capture an “At-Home” atmosphere
o Furniture Supplier: Ikea
#1
#2
#4
#3
“Quality is never an accident; it is always the
result of high intention, sincere effort,
intelligent direction, and skillful execution; it
represents the wise choice of many
alternatives.”
-William A. Foster
After analyzing the market, forecasting demand,
mapping out operations, and planning quality
control, we believe DoughBar will be a successful
business in the Villanova community.
 Fisher, Carly. “Dollars to Doughnuts.” Food Fanatics. US Foods. Fall 2012.
27 November 2013. http://foodfanatics.usfoods.com/food/dollars-todoughnuts
 Wall, Bethany. (2012). Coffee Houses and Donut Shops. Mintel, US
October 2012. Retrieved November 9, 2013, from
http://academic.mintel.com.ezp1.villanova.edu/display/590737/?highlight=
true.
 Fast Food Menu Prices. 28 November 2013.
http://www.fastfoodmenuprices.com/