Location Predictions and Justifications

Who will normally eat at a fast food restaurant, specifically talking about economic class?
1. http://www.ucdmc.ucdavis.edu/medicalcenter/features/2011-2012/12/20111215_fast-food.html
According to this website, it said that the majority of people that eat at fast food restaurants are the middle class people. Many other websites verified
that middle class people tend to eat at fast food restaurants more often than any other class. The article also said that people that go to fast food restaurants
tends to stop going as often if a family income is $60,000 or above. This is due to them wanting higher quality food. However, not many sub regions had a
median income of more that $60,000. This didn’t help really help us narrow down the search for a Taco Bell location yet. But it helped us know what income
families would actually eat at our Taco Bell. So, we wanted to then find out exactly what people the middle class consists of.

Who is considered to be in the middle class, specifically looking at income?
2. http://work.chron.com/average-yearly-income-middle-class-family-16547.html
3. http://q1077.com/in-texas-middle-class-means-you-earn-almost-50k-per-year/
4. http://money.msn.com/how-to-invest/9-ways-to-know-if-youre-middle-class
Based on these three websites and the research, we came to the conclusion that the middle class income is somewhere around $30,000 – $75,000 and
possibly higher. The sources varied some. The 2nd source says that the middle class can even go up to $200,000, but we chose a reasonable income that is not
too high or too low for people that would have a chance of eating out at our Taco Bell locations. We mainly needed to find our how low the middle class went.
We are going to choose to put our Taco Bell locations in a sub region that the income is close to $30,000 – $75,000. We put red boxes around any sub region
that did not have a median income between $30,000 – $75,000. This helps us narrow down our search for Taco Bell locations greatly by putting red flags (boxes)
where the location should probably not be. Next, we wanted to find out who normally eats at Taco Bell compared to other fast food restaurants.

What are the demographics of who normally eat at Taco Bell compared to other fast food restaurants?
5. http://www.pewsocialtrends.org/2006/04/19/eating-more-enjoying-less/
6. http://www.gallup.com/poll/163868/fast-food-major-part-diet.aspx
7. http://www.valassis.com/by-industry/food-service/consumer-demographics-by-qsr.aspx
Based on the 5th website, we found out that men like to eat at fast food places more often, and it is better to have a fast food location in a place where
there are people from the age of 18 – 49. We found that the older you get, the less likely you’ll eat at a fast food restaurant.
Based on the 6th website, we found that men eat more fast food weekly than women. This website also showed that “Hispanics” eat at fast food
restaurants 53% of the time at least weekly and “Blacks” 52% of the time at least weekly. “Non-Hispanic Whites” eat out 46% of the time at least weekly. So, we
concluded it is good to have a population that has nearly an equal amount of all three races with “Non-Hispanic Whites” being a little less than Hispanics and
Blacks as well as there needs to be more men than women.
The 6th website is perhaps the most important facts of everything. The things that we should be looking for are the following:
(bold is Taco Bell stuff) (Yellow = this is good) (Red = watch out for this)
All Consumers Burger King McDonald's Subway Taco Bell Wendy's
Total U.S.
100%
23%
46%
28%
21%
22%
Gender
Male
49%
111
101
105
103
105
Female
51%
90
99
96
97
95
Marital Status
Married
55%
93
99
98
93
97
Never Married (Single)
27%
118
108
115
123
112
Widowed/Separated/Divorced 17%
94
89
82
85
90
Age Range
18-24
12%
123
119
128
146
121
25-34
18%
115
118
116
126
111
35-44
18%
107
114
112
110
112
45-54
19%
96
97
101
99
99
55-64
15%
90
84
86
77
87
65+
17%
75
71
63
52
73
Ethnicity
White
67%
92
95
98
98
101
African American/Black
11%
133
115
111
104
131
Asian
3%
88
97
105
93
72
Other-Non-Hispanic
3%
93
98
101
108
91
Hispanic
16%
115
110
101
104
83
Annual HHI
Less than $25,000
15%
107
96
85
97
89
$25,000 to $34,999
13%
113
105
93
105
95
$35,000 to $49,999
19%
107
102
99
105
102
$50,000 to $74,999
17%
104
105
105
106
109
$75,000 to $99,999
14%
96
102
109
102
107
$150,000 or more
22%
81
93
106
88
97
This data further helped us choose a good location by choosing a sub region that is similar to this data.

Is there much traffic where we predict our location should be?
8. http://www.txdot.gov/apps/statewide_mapping/StatewidePlanningMap.html
The last thing we wanted to make sure was that my choices had plenty of traffic. We used the link to see if the traffic is good for the each of our Taco
Bell locations.
75702 - Map with Proposed Taco Bell location


Latitude: 32.345912
Longitude: -95.297330
75702 - Map with Proposed Taco Bell location
Property Price & Address:
 For Sale = $75,000
 421 South Oakland Avenue, Smith County, Tyler, TX, 75702
Justification:
We found that the best location to build a Taco Bell would be near the sub regions of 9 & 11 or 14 & 16 for the 75702 zip code area. We looked all of the
sub regions that were similar to all of the information stated above (pages 1-3) for what people actually eat fast food, specifically Taco Bell. The demographics
were good. The sub regions that were in a two-mile radius were ideal. Also, there were plenty of competitors within the four-mile radius that would help attract
more people to come near our Taco Bell. The Taco Bell is somewhat by itself, which will leave customers to choose us over having to drive further away to grab a
bite to eat. The price of the property was very cheap that was a big priority and was located in the 18th sub region that is right next to the 16th sub region.
Traffic Counts:
The traffic count was considered to be one of the most predicted traffic flowing areas in Tyler. Traffic was not a major concern with this zip code. No
other road had a better traffic prediction.
Community Competitors: (Four-mile radius)
 KFC, Whataburger, Church’s Chicken (2), Subway (2), Wendy’s, McDonald’s
Community Demographics: (Two-mile radius) (Red = not ideal) (Green = ideal)
Population
Sub
ZipCode
Region
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
75702
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
27
28
29
30
31
Total
788
610
1,169
925
1,141
1,106
2,644
775
1,733
781
2,626
1,385
1,291
1,251
975
1,151
1,290
636
938
860
1,547
1,006
1,638
647
1,613
White
N
66
39
135
49
52
258
655
2,110
823
469
1,079
566
89
161
252
42
21
36
126
116
261
466
62
18
59
%
8.4%
6.4%
11.5%
5.3%
4.6%
23.4%
24.8%
27.2%
47.5%
60.1%
41.1%
40.9%
6.9%
12.9%
25.9%
3.7%
1.6%
5.7%
13.5%
13.5%
16.9%
46.4%
3.8%
2.8%
3.7%
Black
N
672
547
577
252
375
70
359
27
221
99
493
488
396
337
401
637
878
566
378
680
440
486
928
371
1,445
%
85.6%
90.0%
49.4%
27.3%
32.9%
6.3%
13.6%
3.5%
12.8%
12.7%
18.8%
35.3%
30.7%
27.0%
41.2%
55.4%
68.2%
89.1%
40.4%
79.2%
28.5%
48.4%
56.7%
57.5%
89.8%
Asian
N
10
-
%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Hispanic
N
38
22
457
623
713
776
1,628
499
627
213
1,018
329
805
748
310
470
389
33
431
54
844
52
630
249
82
%
4.8%
3.6%
39.1%
67.4%
62.5%
70.3%
61.6%
64.7%
36.2%
27.3%
38.8%
23.8%
62.4%
59.9%
31.9%
40.9%
30.2%
5.2%
46.1%
6.3%
54.9%
5.2%
38.5%
38.6%
5.1%
American
Multirace
Indian
N
%
N
%
0.0%
9 1.1%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
11 1.5% 24 3.1%
0.0% 60 3.5%
0.0% 0.0%
18 0.7% 15 0.6%
0.0%
1 0.1%
0.0% 0.0%
0.0%
3 0.2%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0% 0.0%
0.0%
9 1.0%
0.0% 0.0%
0.0% 0.0%
13 0.8%
3 0.2%
0.0%
7 1.1%
0.0% 24 1.5%
The People
Residents
Median
Other
Unemployment
Below Poverty Residnet Age
N
%
%
%
0.0%
17.8%
37.7%
49.1
0.0%
1.0%
33.8%
45.9
0.0%
9.1%
13.8%
29.3
0.0%
4.4%
38.5%
20.5
0.0%
1.1%
30.4%
30.0
0.0%
5.7%
36.8%
28.3
0.0%
6.2%
29.6%
24.9
0.0%
3.6%
8.8%
28.0
0.0%
3.5%
22.8%
31.3
0.0%
4.7%
24.1%
32.4
0.0%
No Data
24.7%
34.5
0.0%
3.5%
24.3%
23.1
0.0%
2.5%
26.2%
28.7
0.0%
1.5%
16.4%
31.9
0.0%
1.8%
45.8%
28.0
0.0%
6.6%
26.6%
24.2
0.0%
6.0%
31.5%
45.8
0.0%
3.0%
21.3%
50.0
0.0%
1.3%
19.4%
34.2
0.0%
5.0%
50.2%
12.7
0.0%
11.0%
31.2%
22.3
0.0%
1.0%
27.4%
13.2
0.0%
5.9%
32.2%
26.6
0.0%
11.3%
33.8%
46.9
0.0%
5.6%
39.7%
30.0
Households
Male Female
40.5%
47.0%
53.1%
46.7%
53.8%
61.5%
51.6%
41.4%
49.4%
49.3%
51.4%
53.8%
51.0%
58.5%
55.3%
49.7%
48.5%
54.9%
39.4%
45.9%
44.5%
48.5%
50.6%
44.4%
46.1%
59.5%
53.0%
46.9%
53.3%
46.2%
38.5%
48.4%
58.6%
50.6%
50.7%
48.6%
46.2%
49.0%
41.5%
44.7%
50.3%
51.5%
45.1%
60.6%
54.1%
55.5%
51.5%
49.4%
55.6%
53.9%
Total
N
370
343
386
273
283
411
845
264
754
265
813
367
484
296
547
354
558
320
380
217
422
343
528
343
633
Family
N
206
209
276
217
217
276
589
183
479
184
458
207
291
177
170
193
204
212
279
181
378
191
342
167
364
%
55.7%
60.9%
71.5%
79.5%
76.7%
67.2%
69.7%
69.3%
63.5%
69.4%
56.3%
56.4%
60.1%
59.8%
31.1%
54.5%
36.6%
66.3%
73.4%
83.4%
89.6%
55.7%
64.8%
48.7%
57.5%
Non
Family
N
%
164 44.3%
134 39.1%
110 28.5%
56 20.5%
66 23.3%
135 32.8%
256 30.3%
81 3.1%
275 36.5%
81 30.6%
355 43.7%
160 43.6%
193 39.9%
119 40.2%
377 68.9%
161 45.5%
354 63.4%
108 33.8%
101 26.6%
36 16.6%
44 10.4%
152 44.3%
186 35.2%
176 51.3%
269 42.5%
Median
Income
$
$ 36,477
$ 21,827
$ 22,041
$ 19,181
$ 46,738
$ 24,655
$ 34,931
$ 30,139
$ 25,143
$ 48,906
$ 28,217
$ 37,917
$ 21,111
$ 21,713
$ 17,870
$ 27,596
$ 19,700
$ 34,554
$ 43,846
$ 14,712
$ 34,239
$ 26,346
$ 29,671
$ 23,073
$ 25,909
75704 - Map with Proposed Taco Bell location


Latitude: 32.341825
Longitude: -95.365660
75704 - Map with Proposed Taco Bell location
Property Price & Address:
 For Sale = $259,618
 5537 State Highway 31 West, Smith County, Tyler, TX, 75704
Justification:
We found that the best location to build a Taco Bell would be near any sub region except for 4 and 7 for the 75704 zip code area. This was only because
the median incomes of both sub regions were slightly below $30,000. That was not a major factor for our location choice. Sub region 5 was definitely good based
on the demographics and was similar to the information stated above (pages 1-3). This location was good for the price because all other locations were much
more expensive. We found a location that was very close to an RV Park and mobile home community. Both of those would attract customers. The location is
good for travelers heading into Tyler from Toll Road/ Loop 49 and those leaving Tyler going to Toll Road/Loop 49.
Traffic Counts:
A major concern we had to look for with this zip code was the traffic. It was basically out in the country. We found that the best place to put it would be
were travelers could see it going on Highway 31. Many people travel on this road. It is predicted as the one of the highest traffic levels for any road in the Tyler
area. There should not be any lack of possible customers based on the traffic flow.
Community Competitors: (Four-mile radius)

Community Demographics: (Two-mile radius) (Red = not ideal) (Green = ideal)
Population
ZipCode
75704
75704
75704
75704
Sub
Total
Region
4
5
6
7
White
N
%
3,225 1,880 69.1%
2,255 712 31.6%
1,086 623 57.4%
2,010 1,234 61.5%
Black
N
767
678
433
416
%
23.8%
30.1%
39.9%
20.7%
Asian
N
25
-
%
0.8%
0.0%
0.0%
0.0%
Hispanic
N
525
856
29
329
%
16.3%
38.0%
2.7%
16.4%
American
Indian
N %
- 0.0%
- 0.0%
- 0.0%
- 0.0%
Multirace
N
12
6
-
%
0.4%
0.3%
0.0%
0.0%
The People
Residents
Median
Other Unemployment
Below Poverty Residnet Age
N %
%
%
12 0.4%
6.0%
18.9%
29.6
- 0.0%
5.8%
13.4%
31.4
- 0.0%
4.9%
11.4%
39.0
28 1.4%
7.1%
13.5%
39.2
Households
Male Female Total
47.1%
46.1%
38.9%
45.4%
N
52.9% 1,280
53.9% 721
61.1% 434
54.6% 898
Family
N
885
527
285
566
%
69.1%
73.1%
65.7%
63.0%
Non
Family
N
%
395 30.9%
194 26.9%
149 34.4%
332 37.0%
Median
Income
$
$ 28,802
$ 35,078
$ 36,927
$ 28,849
75708 - Map with Proposed Taco Bell location


Latitude: 32.439305
Longitude: -95.138257
75708 - Map with Proposed Taco Bell location
Property Price & Address:
 For Sale = $275,000
 16242 US Highway 271, Smith County, Tyler, TX, 75708
Justification:
We found that the best location to build a Taco Bell would be near any sub region except for 6 for the 75708 zip code area. This was only because the
median income was below $30,000. We looked at all of the sub regions that were similar to all of the information stated above (pages 1-3) for what people
actually eat fast food, specifically Taco Bell. There were no major concerns with the demographics. There were no competitors within the four-mile radius that
would help attract more people to come near our Taco Bell. So, we wanted to build a Taco Bell that had heavily traffic areas. The Taco Bell is basically by itself
with a Texas Best Smokehouse III right across the road that will help attract possible customers. The price of the property was fairly cheap, and was located in
the 2nd sub region, which is right next to the 3rd & 4th sub regions.
Traffic Counts:
The main thing we had to worry about with this zip code was the traffic. It was basically out in the country. We found that the best place to put it would
be as close as possible to Interstate 20. Interstate 20 had a great traffic flow, but we couldn’t place it right next to it due to no property for sale. So, we put it on
Highway 271. The Taco Bell was very close to the exit on Interstate 20. Also, the traffic flow was predicted to have as much on Highway 271 as it would on
Interstate 20. So, there is predicted to be plenty of possible customers based on the traffic flow.
Community Competitors: (Four-mile radius)
 None
Community Demographics: (Two-mile radius) (Red = not ideal)
Population
Sub
ZipCode
Total
Region
75708
75708
75708
2
3
4
1,868
1,942
1,176
White
N
%
1,572 84.2%
1,143 58.9%
365 31.1%
Black
Asian
N
%
N
%
153 8.2% 0.0%
295 15.2% 52 2.7%
719 61.2% 0.0%
The People
American
Residents
Median
Hispanic
Multirace
Other Unemployment
Indian
Below Poverty Residnet Age
N
%
N
%
N
%
N
%
%
%
128 6.9% 13 0.7% 0.0% 0.0%
3.5%
11.2%
36.2
417 21.5% 0.0% 34 1.8% 0.0%
2.4%
15.9%
45.2
90 7.7% 0.0% 0.0% 0.0%
6.3%
21.1%
29.9
Households
Male Female Total
51.5% 48.5%
45.7% 54.3%
41.5% 58.5%
N
721
851
456
Non
Family
N
%
N
%
497 68.9% 224 31.1%
553 65.0% 298 35.0%
306 67.1% 150 32.9%
Family
Median
Income
$
$ 62,159
$ 42,045
$ 31,480