Prepare simple written reports. Performance Indicator 6.04B Prepare simple written reports. MARKETING MANAGEMENT 6.04 IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS Memos Sender’s name Receiver’s name Date Subject Message (in paragraph format) Has been all but replaced by email Performance Indicator 6.04B Prepare simple written reports. Written to someone within the company Usually brief and covers only one subject Usually a simple format with a standard set of headings IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS In house reports Performance Indicator 6.04B Prepare simple written reports. Read only by company employees May cover lengthy topics such as yearly sales, problems that need attention, and status reports May be written by one department for management May be written to be viewed by multiple departments Usually have more than one contributor, but only one person is responsible for writing the document. IDENTIFY TYPES OF SIMPLE WRITTEN REPORTS USED IN BUSINESS Reports to stockholders Performance Indicator 6.04B Prepare simple written reports. Written for a wider audience Written in a more formal style EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Include a cover page. pages should list the report's title, author and date of publication. Other information may be included, such as the name of the company or academic area affiliated with the report or the place of publication. Performance Indicator 6.04B Prepare simple written reports. Cover EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Performance Indicator 6.04B Prepare simple written reports. Include Introduction heading. Write a statement to list the subject. Explain the key objectives and intention of the report. Write a summary of the contents. EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Present clear, concise, but thorough, giving the reader all the information necessary to make an informed decision. Most important details should be first. Performance Indicator 6.04B Prepare simple written reports. Be the facts. EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Use appropriate first-level headings Facts, Findings, Costs, Advantages, Disadvantages, Conclusions, etc.). Then be more specific with secondary headings such as: Building G Renovation Needs, Contractor Bids, etc. Performance Indicator 6.04B Prepare simple written reports. Examples: EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Be objective in your report both sides of an issue when possible. Summarize the facts separating fact from opinion. Performance Indicator 6.04B Prepare simple written reports. Present EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Cite your sources the reader of your information-gathering reliability. These may include interviews, articles, company records, surveys, your own observation, and so on. Performance Indicator 6.04B Prepare simple written reports. Persuade EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Share so under an appropriate heading. If presenting several recommendations use bullets or numbers. Always putting the strongest argument first. Performance Indicator 6.04B Prepare simple written reports. Do your recommendations EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Include an Executive Summary Performance Indicator 6.04B Prepare simple written reports. Although this element is usually written last it should be placed after the cover page. It should be brief a brief, one-page synopsis of all key results of your project or study because upper level managers and executives may want to preview the key results before reading the entire report. EXPLAIN CHARACTERISTICS OF SIMPLE WRITTEN REPORTS. (WHAT TO INCLUDE) Proofread Performance Indicator 6.04B Prepare simple written reports. your short report carefully before sending it to the reader WORKS CITED Elements of a Business Report | eHow.com http://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuE How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgtvz9u How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgodMJi How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgfnjMg How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgZ7vYd How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgGKrQI How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCfwa3h8 How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-shortreport.html#ixzz1mCfRtKl3 Farese,L.S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing Essentials (p. 190) Woodland Hills, Ca: Glencoe/McGraw-Hill. Performance Indicator 6.04B Prepare simple written reports. How to Write a Report Cover Page | eHow.com http://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1