Prepare simple written reports.
Performance Indicator 6.04B Prepare simple
written reports.
MARKETING MANAGEMENT 6.04
IDENTIFY TYPES OF SIMPLE WRITTEN
REPORTS USED IN BUSINESS

Memos
Sender’s name
 Receiver’s name
 Date
 Subject
 Message (in paragraph format)


Has been all but replaced by email
Performance Indicator 6.04B Prepare
simple written reports.
Written to someone within the company
 Usually brief and covers only one subject
 Usually a simple format with a standard set of
headings

IDENTIFY TYPES OF SIMPLE WRITTEN
REPORTS USED IN BUSINESS

In house reports
Performance Indicator 6.04B Prepare
simple written reports.
Read only by company employees
 May cover lengthy topics such as yearly sales,
problems that need attention, and status reports
 May be written by one department for
management
 May be written to be viewed by multiple
departments
 Usually have more than one contributor, but only
one person is responsible for writing the
document.

IDENTIFY TYPES OF SIMPLE WRITTEN
REPORTS USED IN BUSINESS

Reports to stockholders
Performance Indicator 6.04B Prepare
simple written reports.
Written for a wider audience
 Written in a more formal style

EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)

Include a cover page.
pages should list the report's title,
author and date of publication.
Other
information may be included, such as the
name of the company or academic area
affiliated with the report or the place of
publication.
Performance Indicator 6.04B Prepare
simple written reports.
Cover
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)

Performance Indicator 6.04B Prepare
simple written reports.
Include Introduction heading.
Write a statement to list the subject.
Explain the key objectives and intention of the
report.
Write a summary of the contents.
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Present
clear, concise, but thorough, giving the reader all
the information necessary to make an informed
decision.
Most important details should be first.
Performance Indicator 6.04B Prepare
simple written reports.
Be
the facts.
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Use
appropriate first-level headings
Facts,
Findings, Costs, Advantages, Disadvantages,
Conclusions, etc.). Then be more specific with
secondary headings such as: Building G Renovation
Needs, Contractor Bids, etc.
Performance Indicator 6.04B Prepare
simple written reports.
Examples:
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Be
objective in your report
both sides of an issue when possible.
Summarize the facts separating fact from opinion.
Performance Indicator 6.04B Prepare
simple written reports.
Present
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Cite
your sources
the reader of your information-gathering
reliability.
These may include interviews, articles, company
records, surveys, your own observation, and so on.
Performance Indicator 6.04B Prepare
simple written reports.
Persuade
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Share
so under an appropriate heading.
If presenting several recommendations use bullets or
numbers.
Always putting the strongest argument first.
Performance Indicator 6.04B Prepare
simple written reports.
Do
your recommendations
EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
 Include
an Executive Summary
Performance Indicator 6.04B Prepare
simple written reports.
Although this element is usually written last it should
be placed after the cover page.
It should be brief a brief, one-page synopsis of all key
results of your project or study because upper level
managers and executives may want to preview the key
results before reading the entire report.

EXPLAIN CHARACTERISTICS OF SIMPLE
WRITTEN REPORTS. (WHAT TO INCLUDE)
Proofread
Performance Indicator 6.04B Prepare
simple written reports.
your short
report carefully before
sending it to the reader
WORKS CITED









Elements of a Business Report | eHow.com
http://www.ehow.com/info_7909477_elements-business-report.html#ixzz1mCvRtcuE
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgtvz9u
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgodMJi
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgfnjMg
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgZ7vYd
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCgGKrQI
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_writeshort-report.html#ixzz1mCfwa3h8
How to Write a Short Report | eHow.com http://www.ehow.com/how_5093184_write-shortreport.html#ixzz1mCfRtKl3
Farese,L.S., Kimbrell, G., & Woloszyk, C.A. (2009). Marketing Essentials (p. 190)
Woodland Hills, Ca: Glencoe/McGraw-Hill.
Performance Indicator 6.04B Prepare
simple written reports.

How to Write a Report Cover Page | eHow.com
http://www.ehow.com/how_5549695_write-report-cover.html#ixzz1mCwUMLn1