Executive Summary
Executive Summary
Quickblox (QB) is a PAAS (platform as a service) enabling rapid
client & server side development, deployment, and scaling of
iPhone, Android, Facebook, and web apps for the developer,
agency, and enterprise.
Our services enable developers and app producers to spend
more time on making great apps and less time on the heavy
lifting required to make your functions and services scale
across the cloud.
Throw those multiple APIs away
The Quickblox PAAS contains libraries, server side integrations,
and a backend central control panel to provide clients and
developers a turnkey solution to manage your data and users in
the cloud. Forget about the API.
We’ve done that work for you!
Business Mission
Our mission statement is to a
global provider of PAAS
‘enabling services’ for mobile
and web apps including iOS,
Android, and Facebook –
empowering app producers to
rapidly add new functionality,
reduce costs and development
time, add scalability, and
accelerate time to market for
the deployment of their
applications.
The Problem / Opportunity
Enterprise / Consumer
Software is transitioning to the cloud while at the same time users
are increasingly accessing services via their mobile devices.
Clouds – The New Decanters
Clouds are storing / processing data in environments which are accessible to multiple and
increasingly mobile devices.
Clouds are providing the basic infrastructure for a new generation of web / mobile applications.
Applications = Smartphone ‘Secret Sauce’
Apps providing essential / differentiating functions for smartphone.
Rapid growth in number / type of mobile cloud-based connected devices, in effect, creating wireless remote controls
everywhere and forming the next step in the evolution of Client – Server Computing. – Morgan Stanley
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An App is an isolated island of functionality – extensibility for apps requires additional technical integration
to APIs and developer cost and time
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This increases the on-going technical and development requirements on the smaller (and larger) app
producers to add new functionality to their app current and keep their user base engaged
•
End Users also want additional functions in their apps to utilize their smart phone and at a minimum
replicate the available functionality on the PC web when using mobile devices
•
End Users (esp. Generation Y) expect more social & interactive functionality in their work and play in their
consumption of entertainment, media, and information
Quickblox Solutions
Quickblox is a proprietary set of client-server solutions that allows you to
build more powerful, engaging and secure mobile and web apps adding
new functionality and cloud based services to applications.
What will you build?
Accelerate the launch of your app and save money doing
so – Use QuickBlox!
Accelerate your App development process!
Save Time & Money – minimize your server side
development
* Demonstrate your company’s value proposition to make the customer’s life better. * Show where your product physically sits. * Provide use cases.
Products (Services)
We have a number of client & server solutions to enable enterprises, agencies, and developers
create apps together with cloud-based software services to add additional functionality.
We have a range of products that suit app novices to experienced app developers.
QuickApp (review) – We can build your app from the ground up.
You supply the idea and creative – we deliver a scalable app with
kick ass functionality based around existing templates (Examples)
QuickBlox – A set of simple to implement modules including function
libraries, server side integrations, and a backend admin controls which
delivers instant functionality to your existing app by calling our cloud
based services. Implement as many or few QuickBlox (QBs) as you like.
Minimize your server side development (and costs!)
Your app can have its own shared or dedicated instance with Amazon
Web Services with security and authentication
- so users know their data is safe
Multiple apps with Amazon instance
Multiple apps with Control Panel
Modules (Services)
Geo POS
CMS
Social
High Score
User
Why Now? Quickblox is a Solution for Today . . . And Tomorrow
“By 2020, a significant portion of the Digital Universe
will be centrally hosted, managed, or stored in public or
private repositories that today we call ‘cloud services.’
And even if a byte in the Digital Universe does not ‘live
in the cloud’ permanently, it will, all likelihood, pass
through the cloud at some point in its life.” – IDC
In many ways, the cloud is a more specific way to invest in the exploding
app revolution, which is the fastest-growing industry in the history of the
planet. All of us use our smartphones/tablets . . . and so on to consume
ever more content and to access our work easier, so the cloud is likely to
balloon. (Marketwatch April 27, 2011)
Over 310,000 software developers have
Getjar accounts (Source Getjar)
Over 375,000+ apps on the
Apple App Store (and 1
Billion+ downloads)
Over 100,000+ apps on
Android Market
Over 350,000+ apps
on Facebook
Quickblox Business Description
Applications and services accessed via the cloud are growing over 100% year on year,
with iPhone and Android Apps some of the fastest growing sectors of the market.
Our Market
The potential customer base of ‘enabler services’ for apps is enormous - Currently there are already 350,000
apps on Facebook and by February 2011 they will be over 375,000 individual apps on the Apple App Store and
over 100,000 apps on Android Market. ‘Enabler solutions’ for the community of app developers and app
producers is in its infancy. It will grow into a multi-billion dollar market providing a new layer of connectivity and
functionality to the discrete app.
Our Goal
Our goal is to provide over 100,000 ‘Enabler’ PAAS
subscriptions to enterprises and the app producer and
developer community. We have already found a number of
initial clients willing to paying over $1000 a month for PAAS
services to add server side functionality for their app so the
business model may have some flexibility in the rates
charged to end clients.
App Market predicted
to be 17.5 billion
dollars by 2012 with
50 Billion downloads
Products – Client Side (QuickApps):
We have experience developing and delivering with a wide portfolio of client side app
projects (iOS, Android, and Facebook) including:
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Games
Social Networking
Entertainment
Productivity & Utilities
Lifestyle
Sports
Healthcare & Fitness
Travel
Kids & Education
Finance
Medical
Products
Ready-to-go server side (cloud hosted) modules giving your app Superpowers!
•
Location – Add location plug in to your app using google maps, augmented reality
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Ratings – provide social rating functionality, leader boards, high scores, rankings to your app while still retaining your customer
and user experience
•
Content - (cloud based Content Management System, content storage, video streaming capabilities)
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Social – chat, notification, push, support (and interaction for your app)
•
User – Authorization and management of user profiles and data through secure authentication together with 3 rd party
interaction (Facebook)
•
Notifier – Send pushes (instant, delayed, recurring), e-mails, Rich pushes & App deep-linking
•
Advertising integrated with Google (admob), iAD, Millenial, InMobi
•
Analytics - Integration with Flurry
Quickblox Business Models
Applications Development– Includes bespoke client App
Development and other development projects
Represents 90% of current business revenue
$ = Time Based Pricing based on developing for client
PAAS Platform – Include Quickblox Platform as a Service and
Cloud hosting
& management
Represents less than 8% of company revenue – however we view
the platform as the growth engine of the company representing
over 50% in 12 months time with the growth of cloud based
services
$ = Subscription Fee for platform function, usage, and support
Average Client charge = $5000 per app
Average Paas Subscribtion = $500 a month with a minimum six
month contract
Revenue
Distribution
Combination of Direct Sales to trusted VARs, and enterprises, and Web Distribution of our
PAAS solution to the developer community
Quickblox
Direct Sales:
Enterprises
VARs
Web
Value Added
Resellers (VARs)
Enterprises
Trusted VARs
Digital Agencies
and others
Sales Targeted by Industry
Verticals
PPC
Targeted Advertising
Social
Web Distribution
Developer Community
• White labeled system admin pane
• Revenue split
• Shared and dedicated instances
-
Social
SEO
PPC
Targeted Advertising
* Online Access to Register and use
platform
Set of tools for Resellers to white-label system
Customer List / Client Projects
VARs
New Wave Entertainment (NEW)
Apps Built include:
Peta
Apps for various film studios
We Are Apps (WAA)
Apps build include:
Great British Chefs (Creamer and Lloyd)
Gaydar App (Qsoft)
Avon UK (iSpy Interactive)
ArcTouch
Apps Built for clients:
Cushman & Wakefield
Others
Direct
Appsenminded
AYARIS
StreamUK
By Fish The Mouse Media
Cap Gemini
3D4Medical
Fotofinder Systems Gmbh
Products
We have a number of Products to enable enterprise and developers create their app together
with WHITE LABELLED cloud based software services together with a range of products
that suit app novices to experienced app developers.
QuickApp – We can build your app from the ground up. You supply
the idea and creative – we deliver a scalable app with kick ass
functionality based around existing templates (Examples)
QuickBlox – A set of simple to implement function libraries, server
side integrations, and a backend controls (no APIs) which delivers
instant functionality to your existing app by calling our cloud based
services. Implement as many or few QuickBlox (QBs) as you like.
Minimize your server side development (and costs!)
Your app can have its own dedicated instance with security and
authentication (via AWS) - so user know their data is safe.
Server Side Products
Three toolsets which make comprise our product:
API - Server core functions (get defined in more detail)
Admin Panel enables
users control of their apps
from one location
Admin panel (Server User Interface)
Manage Multiple apps
with Admin Panel
Run Multiple apps with
each Amazon instance
Update with Universal Sample
Super Sample Universal
Users + Location + Chat + Content + Ratings
Current demo app with Content (CMS) added to manage Quiz and connected to server.
Chat instead of Location statuses (add attachments support as in Gaydar). Maybe add auth via Facebook.
Modules - Location
Plug in location functionality to your app and overlay your data on
GoogleMaps and power augmented reality applications.
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See/show people on the map
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See/show places on the map
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Online/offline markers (POI)
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History of movements
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Check-ins
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Easily integrated with other modules
Our GeoPos module provides seamless server side support for
integrated GoogleMap storing locations of objects and additional
attributes such as category, online/offline user etc. Combined with an
easy to use back end.
Modules - Users
Authorization and management of user profiles and data through secure
authentication together with 3rd party interactions for user registration.
3rd Party Integration
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Auth secure and transparent authentication
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Identification
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Compatible with Facebook
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Additional data/custom fields supported (photos/avatars,
user profiles info)
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Unique IDs, mine data from different modules
Registration
User Profile
User Management
Authentication & Security
Modules – Notifier (Messaging and Communication)
Enables: Push Notifications, Direct Messages, IM, E-mails, Events,
Alarms.
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Our service deals with APPN servers and certificates, you
just plug and play
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Push notifications
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PushNote Queue / Timer Alarms / Reminders / Events
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Direct Messaging (peer to peer) and chat
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Business level capacity
Rich Media notifications:
Pop-up messages, sounds, badge
counters, deep linking into the app
Notify your users
About Events
and promotions
Easily integrate with
Other Modules
(e.g. Location
and Content
Send timely alerts
And promotions
Modules – Content and Storage
Cloud based Content Management System, Content Storage & Back Up,
Video Streaming.
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Store and retrieve ratings / high scores values
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Different authentication methods
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Supports additional custom fields (for
different game modes)
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OpenGL mode for game apps
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HTML widget to export to website/Facebook
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Manage (moderate) scores and game modes
Modules – Ratings
Provide Ratings, White-labelled Social Gaming functionality, Leader Boards,
High Scores to your app while still retaining your customer and user experience.
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Assets library - Images, videos and other rich media are automatically
uploaded to the cloud (Seamless background synchronization)
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CMS - Manage text and rich text / HTML content in your app via
WYSIWYG editor
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Smart Caching (App will use latest downloaded version)
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Download/streaming – Integrated on demand files store and retrieve
initiated by the end user)
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Unlocked Content feature –Storage module can store locked content
which is being downloaded after user pays or otherwise unlocks it
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Content On Demand –Overcome app size limitations for media rich
apps. User downloads core app and pulls data pulled from cloud
storage whenever required
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Easy Ad Integration (Manage Ads / Banners)
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Content Export/Import
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Content & Storage hosted by Amazon Web Services
Manage the content
In your app (without
having to republish)
Modules – Social (chat, notification, push, support)
• Robust chat / IM (instant messenger) solution supports private as well
as group chats
• White-labelled to your brand and user base (system to user, user to
user, company to user)
• Chat Session Management
• Integrated with User Module & 3rd Party API (Facebook connect /
others
• Integration with Notifer module (for communication outside the
session)
• Integrates with Content & Storage module allowing users to send
attachments (photos, videos to each other)
• Integrates with Location allowing users to locate other, view chat
messages by location, send their location as attachment
• Integrates with Ratings Module
• Offline support via Push Notifications
Advertising and Analytics – Integrating with existing solutions
Advertising – Integrated with major Ad Networks
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Easy Ad Integration in your services (Manage Ads / Banners)
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Ads integrated into Content Module
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Existing integrations with Multiple Ad networks
• Google (Admob)
• InMobi
• Millenial
• iAd
Analytics – Integrated with Flurry
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Easy Analytic Integration add Flurry to Quickblox with little effort
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Single Interface for reporting data
What will you build?
Quickblox powered app solutions
Quickblox Module Math
GeoPos
Ratings
+
+
Location Based Mobile Social
Networking
Social
+
Users
+
Notifier
=
Social
+
Users
+
Notifier
= Social Networking
Ratings
+
Users
= Rating / Games Leaderboards
GeoPos
+
Users
= People Locator
Users
+
Social
+
Notifier
= Mobile Social Gaming