Dr. Zangyuan Own
Providence University, Taiwan
zyown@pu.edu.tw
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Normal E-Learning
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By its own
No interaction
No discussion
Lost interest
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「New Feeds」→Immediate notice (Mason,2006)
Discussion wall → share text、picture、link、video、questionnaire
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Facebook in chemistry education
Increasing learning effect
Inference of difference of student’s character
Learner’s opinion with Facebook study
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1.
2.
3.
Is there are any learning effect difference in
「Facebook cooperation gaming system」
and「Normal e-learning system」learners ?
Is learner character difference effect learning out
come between 「Facebook cooperation gaming
system」and「Normal e-learning system」 ？
What is the opinion of 「Facebook
cooperation gaming system」learners ?
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

Mason(2006)
Use by educators of Social Networking Sites (SNS), in their pedagogic practice and
related issues of trust and privacy.
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Mazer(2007)；Kabilan(2010)
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Increasing motivation, changing learning attitude
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S.G.Mazman(2010)
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Connectedness between students-faculty or students-students has potential to
educational usage from Facebook.com to initiate decision making skills.
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Johnson & Johnson 1994
 Cooperation among students-who celebrate each
other’s successes, encourage each other to do
homework, and learn to work together.
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Keegan(1995)
 Game increase self confidence
Jones(1997)
 Game increasing learning effect
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Cosmetic Chemistry
◦ Books & Web material
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Text & Image & Animation
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1.
2.
3.
4.
Forming a learning group
Step by step learning
Sharing information
Game induce interest
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1.
2.
3.
Skin care product ?(selection)
Surfactants ?(shooting)
DIY Lab(combination)
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Login
1.Pre-test
(ACS Test Bank for General Chemistry)
2.GEMT test
Facebook Group
1.
2.
E-Learning Group
Post-Test
Questionnaire
Data Analysis
Learning
Effect
Learning
Character
Satisfaction
Questionnaire
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Group
Experimental
Control
students average
105
61.14
sd
df
t
19.38
210 -.852
107
58.97
p
.144
17.69
p＞.05
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Group
Experimental
Control
students Average
105
86.57
sd
df
t
p
13.00
210 -1.156 .005*
107
84.11
17.59
*p＜.05
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
Karlin (2007)

Klein (2008)
More than 60% Facebook group students will
discuss class material over internet.
Interacting with in social network will increasing
their understanding in Science materials.
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Cognitive
Pattern
Group
Average
sd
Exp.(n=52)
86.73
11.84
F.I.
Con.(n=55)
84.00
15.47
Exp.(n=53)
86.42
14.15
F.D.
Con.(n=52)
84.23
df
t
P
105 -1.021
.132
103
.014*
-.653
19.74
*p＜.05
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F.D. students ：
◦ Like to share knowledge
◦ Happy to help others
◦ Prefer to study in social environment

(Witkin，1977；Oughton，1999；Riding，1999)
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Gender
Male
Female
Group
Average
sd
Exp.(n=33)
84.55
14.60
Con.(n=32)
78.75
18.27
Exp.(n=72)
87.50
12.19
Con.(n=75)
86.40
df
t
P
63
-1.415
.270
145
-.451
.008*
16.90
*p＜.05
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Female students like cooperation study.
(Hayes，1994)
Female students spend 30% more time in the social
network.
(Aileen，2011)
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Satisfaction questionnaire
◦ Likert Scale
◦ Response Rate (94/105)=90%
◦ Reliability .906
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Valuation
Questions
Agree
Content Design
1~4
3.60
Learning Attitude
5~8
3.53
Overall
9~11
3.57
Most of the students gave positive comment on
the Facebook cooperation and gaming system.
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Learning Attitude Feedback
Agree
5. Is Facebook study system funnier, and motivate me want to
study more ?
3.51
7. Do I feel that in the Facebook study system, I can share
knowledge with others and gain more knowledge ?
3.79
8. Do I feel less pressure in the Facebook learning environment?
3.44
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In the learning attitude, most of the students agree that it
gave more motivation and have the tendency want to learn
more.
Kabilan (2010)
Using the social network on college English course, will bring up their
confidence and learning motivation.
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1.
2.
3.
Facebook cooperation and gaming system
will increase the motivation and learning
effect of students.
Field dependent and female students are
best suited for Facebook cooperation and
gaming system.
85% students favor the Facebook platform
study.
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Facebook合作式遊戲學習使用者問卷結果
同意度
1.我覺得這次的Facebook學習，活動內容活潑生動?
3.87
2.我覺得這次的Facebook學習，整體操作上很容易?
3.70
3.我覺得這次的Facebook學習，內容的觀看對我來說是有負擔的?
3.31
4.我覺得這次的Facebook學習，課程編排讓我更了解我的學習重點? 3.53
5.這樣的Facebook學習，讓我覺得學習是件有趣的事，更讓我想去
學習?
3.51
6.我於Facebook學習活動進行中，會利用我登入Facebook時利用
時
間來閱讀學習課程內容?
3.28
7.我覺得在Facebook學習活動過程中，透過大家分享，我可以學到
更多的知識?
3.79
8.我覺得以Facebook學習來進行學習，比較不會有壓力?
3.44
9.如果可以，下次我願意再使用Facebook來進行學習?
3.57
10.我希望以後在學校各科課程中，能夠讓我們使用Facebook學習
的方式來學習課程?
3.62
11.整體而言，我覺得Facebook學習活動對我的學習很有幫助?
3.52
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Facebook
Blog
Renew Massage
Active
Passive
Exposure
High
Low
Interaction
Strong
Weak
Immediate
Yes
N
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Facebook Connection
Share Bottom→Strong connection
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創辦人：Mark Zuckerberg
2010年03月 Facebook在美國到訪人數超越Google
2010年07月 Facebook註冊會員突破5億成為世界最大的社群網站
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