Dear [Approving Manager] ,
I’m writing to request approval to attend the C3 2016 Conference on April 13-15, 2016 in Las Vegas. As you know, our company is making strategic investments in our Customer Experience Management (CEM) programs and
Clarabridge is at the forefront of CX efforts. C3 2016 is the 7 th annual industry-leading CEM conference, bringing together customers, partners, industry thought leaders and analysts to share best practices, participate in hands-on training, discuss emerging trends in the field and steps to help us gain additional wallet share.
After reviewing the Agenda and FAQs it’s evident that C3 is the perfect opportunity for us to network with real customers like Verizon, United Airlines, Amazon, Scottrade, Sage, U.S. Bank, Fidelity, and more who have experienced tremendous success using Clarabridge, giving us new ideas to walk away with to help our organization succeed. Two full days of discussions and networking makes C3 one of the most budget-friendly ways to ensure we are using Clarabridge to its fullest potential.
Below are a few reasons why I believe our organization will benefit from attending C3:

Opportunity to gain insights and best practices from speakers from Global 1000 companies including ADP,

Amazon, Intuit, Dell, U.S. Bank, WestJet, Verizon, General Electric, United Airlines, Travelers, Orbitz and
Wendy’s.
Network with over 450 attendees and learn valuable tips about deployment and both short- and long-term benefits of the solution.


A roster of Pre-Conference Workshops will give us the chance to use the product firsthand while at the event.
Hear from dynamic keynote speakers and thought leaders and see the latest and greatest tools Clarabridge is offering so we can begin planning how to drive more insights than our competitors.
Attendee registrations for C3 continue to double each year, making this the leading customer experience event of
2016. With over 30 sessions covering best practices, lessons learned, customer case studies, and the Clarabridge roadmap, I am confident that I will leave the conference well educated on how to expand our current CEM strategy.
Here is an approximate breakdown of conference costs:





Airfare: [$]
Transportation (between airport and hotel): [$20]
Hotel (2 nights at $229 per night): [$458]
Meals (all meals included): [$0]
Registration Fee: [$] [check website for early bird and other discounts currently available]
I will submit a post-conference report that will include an executive summary, major takeaways, tips and a set of recommendations to maximize our current investments in Clarabridge and will share relevant information with key personnel throughout the company.
Thank you for considering this request. I look forward to your reply.
Regards,
[Your Signature]