Information and Web Services Manager, San Mateo County Library
Librarian in Black: http://www.librarianinblack.net

What we’ll talk about
 Why it’s important
 Staffing
 Organization
 Components
 Beyond the eBranch
 Gauging success

Importance of the eBranch
Your users expect…
 you to be online when and where they are.
 to be able to do what they can do in your libraries on your website too.
 your website to match the quality and features of other websites
(Amazon, eBay,
Google, Netflix, etc.)
Your eBranch is the most important public face of your library.

Benefits of the eBranch
 Your eBranch can be open 24/7 —your brick & mortar libraries can’t.
 The eBranch will be your cheapest branch to run!
 Minimal staffing in comparison
 Rent vs. web hosting
 Materials are cheaper (+ no processing)
 Hundreds of free add-ons to take advantage of

I have a dream…
…of a self-sufficient eBranch where users can do anything online that they could do in a library.
 accessing all content: video, audio, text
 connect live with a local librarian any time
 take a class, place an ILL, hear a story hour, participate in a book club, talk to other users, get book recommendations, … … on and on and on

What makes a good eBranch?
 Focus on content
 Customizable by the user
 Interactive and feedback-seeking
 Free of library hubris and lingo
 Professional and feature-full
 Focused on what the user wants —not what the librarian wants, not what the
Board wants

Staffing
You must dedicate appropriate staff to your eBranch for it to be successful.
 This does not mean
 a 10 hour/week webmaster
 someone who is not getting paid for their unique skills
 someone who has three other areas of responsibility as well
 This does mean
 a branch manager with the necessary technical, management, and librarian skills as well as appropriate authority and responsibility for running the eBranch.

The library website is no longer an “extra,” another PR outlet, or an add-on to your other
“real” library services.
It is its own branch.
Treat it as such, or perish.

Organization: you’re not in a library
Organize your website based on what people are likely looking for when visiting your website…
…not based on the format of the materials you have or the layout of the physical library.

Organization: what do they want?
 They’re looking for things like:
 Materials to check out from the library
 Online information about a particular topic
 Something to read for fun online
 Local information
 Ways to connect with other people
 Ways to connect with you

Organization: emphasize “the online”
 What people want from your website is very different from what they want when coming in.
 Give them what they want —PLEASE?
Walk-ins eBranchers
Physical materials
Personal service
In-library events eMaterials
Convenient service
Online classes and programming
Your help No need for help

Components of the eBranch
 Databases (but don’t call them that for pete’s sake)
 eBooks
 A good catalog (bwah ha ha ha ha ha)
 Social software
 IM, blogs, RSS, podcasting/vidcasting, wikis, social networks, social libraries
 Mash-ups
 Multiple ways to contact you

Components: Databases
 Focus on what your databases contain — not the fact that they’re databases
(online magazines and newspapers, Consumer Reports, online test help, homework help, FREE, FREE, FREE)
 Consider subject guides instead
(w/ DBs, eBooks, canned catalog searches, websites, classes, specialized ask-a-librarian, news headlines)
Your subscription databases are your eBranch’s bread and butter!

Components: eBooks
 Buy multiple eBook collections
 Focus on things that are downloadable
 Text and audio
 Get them into your catalog eBooks are cheaper than print books (plus no processing, shelving, check-outs) and cheaper on a cost per circulation basis

Components: A Good Catalog
 Oxymoron?
 Biggest point of online contact with users
 Put staff time, money, and thought into improving what you have.
 Can’t change ILS? Consider an overlay product like AquaBrowser.

Components: Social Software
 Instant messaging
 Internet forums
 Blogs / RSS / podcasting
 Wikis
 Social network services
 Social guides
 Social bookmarking
 Social citations
 Social libraries
 Virtual worlds and multiplayer online games

Why should libraries care about SS?
 There is a great potential for new and enhanced services
 There are free marketing opportunities just waiting for us
 Our patrons are there —where are we?

Components: instant messaging
 Instantaneous, simultaneous text chat
 Add-ons like video, audio, file sharing
 Use aggregator software (Trillian, Gaim,
Meebo) to aggregate multiple accounts
 You’re right there where your users are —on their buddy lists
 Consider circ & reference IM accounts
 Free, free, and more free

Web-based IM with Meebo
 Completely web-based —no installations
 Sign in with multiple accounts at once
 Even if IM is blocked, this still works
 MeeboMe Widget —anonymous chat right on the website, no software

Example of Library IM webpage

Components: Blogs
 Websites frequently updated with new content
 Don’t call it a blog and allow comments!
 Examples:
 St. Joseph County Public Library Game Blog: http://www.libraryforlife.org/gameblog/
 Framingham Public Library Teen Blogomatic: http://fplya.blogspot.com/
 Marin County Free Library What’s New: http://www.marincountyfreelibrary.blogspot.com/
 Waterboro Public Library H20boro: http://www.waterborolibrary.org/blog.htm

Sample blog: H20boro

Components: RSS
(Really Simple Syndication)
 RSS is more than just blogs
 New books and other items
 News at the library
 New content in subscription databases
 Examples:
 EBSCO feeds for new articles (favorite searches)
 Hennepin County Library feeds for all types of things
 Edmonton Public Library feed for new teen books
 Seattle Public Library feeds for favorite authors and subjects
 FirstGov feeds for government information

Sample RSS feeds: Hennepin CL

Components: Podcasting & Vidcasting
 Creating audio and video content and pushing it to users through an RSS feed
 Book reviews, programming, library tours, classes, library news, story hours
 Examples:
 Thomas Ford Memorial Library audio teen book reviews: http://www.fordlibrary.org/yareviews/
 Manchester Public Library video book reviews: http://feeds.feedburner.com/primesboxlive

Cheshire Public Library - audio of local teen magazine: http://www.cheshirelib.org/teens/cplpodcast.htm
 University of Sheffield Library audio library tours: http://www.lbasg.group.shef.ac.uk/downloads/mainlibrary.html

Sample podcast: Thomas Ford ML

Components: Wikis
 Collaborative resource creation
 Multiple authors, ongoing creation
 Subject guides, book reviews, etc.
 Examples:
 Wikipedia: http://en.wikipedia.org/wiki/Main_Page
 Wiktionary: http://en.wiktionary.org/wiki/Main_Page
 St .Joseph County Library’s Subject Guides: http://www.libraryforlife.org/subjectguides/index.php/Main_
Page
 University of Minnesota Libraries Staff Website: http://wiki.lib.umn.edu/

Sample wiki:
St .Joseph CL’s Subject Guides

Components: Social networks
 Places to meet people and communicate
 Examples:
 Friendster, Dogster, MySpace, Facebook
 You’re there where they are
 Libraries with MySpace accounts
 Carnegie Library of Pittsburgh (Teens)
 Denver Public Library
 Topeka and Shawnee County Public Library
 dozens of others

Library MySpace Page: Denver PL

Social bookmarking
 Putting your favorite websites in a web directory to share with others
 Examples:
 del.icio.us: http://del.icio.us/
 furl: http://www.furl.net/
 La Grange Public Library’s del.icio.us ref links
 Thomas Ford Memorial Library’s del.icio.us ref links
 San Mateo City Library’s del.icio.us ref links

Library del.icio.us: La Grange Park

Components: Social libraries
 Keep track of collections
 Uses tagging, user-created metadata:
Folksonomies
 Examples
 Flickr.com for photographs
 discogs.com for music
 LibraryThing.com for books
 Stuffopolis.com for everything else

Social library: Reading PL on Flickr

Components: Mash-Ups
People are doing things with your library content: be aware and advertise/educate users.
 Library ELF: Library account tracking and alerts via e-mail & RSS
 LibX Toolbar: Direct access in web browser to catalog and more
 Steal This Library: RSS feeds for new items
 Library LookUp: click on it when on a webpage with an ISBN to look up item in your catalog

Components: Multiple ways to contact you
 Phone
 E-mail
 web forms are easiest and most spam-proof
 Have forms for various purposes (catalog help, eBook help, website help, suggest a purchase, general feedback, my account help)
 Web-based chat (AskNow)
 Instant Messaging
 Cell phone text messaging (SMS)
Don’t differentiate between “Contact Us” and “Ask a Librarian”

Beyond the eBranch: Online Outreach
 Ego RSS feed : set up RSS feeds for variations of your library’s name
 Wikipedia : add your library to community entries
 Wireless network directories : add your library
 Reviews of libraries on Yelp etc.
: check, monitor, and participate appropriately
 Watch others : monitor local blogs and forums and offer help and information when appropriate
 Online Games: consider being present in
SecondLife and other game environments

Gauging Success
 Gather database and eBook statistics
 Count eReference questions separately
 Gather detailed website statistics
 Monitor RSS/podcast subscribers
 Survey your online users
Build the content, make it findable, and they will come.
Watch your usage soar!

Contact Sarah any time…
E-mail: houghton-jan@smcl.org
IM: LibrarianInBlack (AOL, Yahoo!, MSN)