Marketing Education II
Coronado High School
Ms. Tagliaferri
adtagliaferri@interact.ccsd.net
Course Description:
This one-year course is for students who have completed Marketing Education I. It is designed to
emphasize advanced topics in marketing, economic foundation, management, merchandising, and
business ownership. Topics of study include selling, management, advertising, display, credit, pricing,
financing, marketing research, and international marketing. It provides students with leadership
activities, on-the-job experience and practical application of marketing through the combined
educational techniques of case problem and analysis, business article analysis, business simulation,
computer-based marketing, and class discussion. Participation in DECA is an integral part of the
instructional program. This course will fulfill one of the elective credits required for high school
graduation.
Prerequisites: Intro to Business, Marketing I
Materials:
Textbook: Marketing Essentials, Glencoe, 2009 editio, NAF Curriculum
*The following materials will be needed each day in class:
1. Pen, pencil, eraser
2. Notebook & paper
3. Flash drive (to save their assignments/projects electronically)
4. Worksheets/workbooks provided by the instructor
Other materials may be requested for specific projects such as poster boards, markers, old magazines,
construction paper, etc. Students will be given ample notice about bringing these items to class.
Course Goals/Objectives:
1. To understand advanced economic concepts and economic systems.
2. To define, identify, and analyze marketing concepts and strategies.
3. To understand the concepts of business financing and management functions.
4. To explain the concept of cost-profit relationships including an understanding of organized
labor, management, and division of labor.
5. To explore the nature of international trade.
6. To demonstrate knowledge of computers and other technologies as they apply to business.
7. To evaluate distribution and warehousing functions.
8. To understand the role of risk management in business.
9. To demonstrate the management concepts of budget, overhead and operating costs.
10. To understand the scope of gathering and processing marketing information.
11. To understand the need for product or service planning as it relates to a marketing plan.
12. To examine company purchasing policies and analyze the buying process.
13. To demonstrate calculation of pricing and merchandising-related discounts.
14. To analyze the selling process and explain the concept of promotional mix.
15. To incorporate DECA as a co-curricular activity.
16. To understand business financing as it relates to critical banking relationships, obtaining
business credit, and evaluating loan packages.
17. To utilize research in major marketing decisions through the preparation of a research project.
18. To research marketing occupations through the use of trade journals, periodicals, work
experience, and/or job shadowing.
19. To participate in activities related to customer services, selling, merchandising, advertising, and
display, through management of a school store or other school-sponsored business enterprises.
20. To demonstrate appropriate employability skills.
Evaluation/Grade Breakdown:
Category
Participation
Classwork and
Homework
Tests, Quizzes,
and
Presentations
Description
 Daily Warm Ups – 5 points per day. (all or nothing)
 Dress For Success – Once per month, dates TBA
o Students will model professional dress.
 Points vary based on assignment.
 Assignments will be given daily and must be kept by the student until the due date.
 Classwork and Homework will consist of reading, questions from the curriculum,
worksheets, problems and projects. Many assignments will be completed within the
classroom, other assignments may require you to work on your own time at home or
in the library. Any assignment not completed during class time is considered
homework.
 Grading Classwork and Homework:
o All papers must be neat in appearance.
o Grading will include correct spelling, punctuation and grammar.
 Make-up Work. After an excused absence, the student will have three school days to
turn in completed make-up work.
 Late Work. Late work will be NOT be accepted.
 Quizzes: Quizzes may or may not be announced.
o Quiz material will directly correlate with lectures, reading, homework, or inclass discussions.
o Every Friday expect to take a Quiz.
 Tests:
o Test material will be built from quiz questions and will correlate with lectures,
reading, homework, or in-class discussions. Test questions will be multiple
choice, true/false, short answer, fill in the blank, and essay.
 Presentations:
o Proper presentation skills will be modeled, followed and assessed accordingly.
Weight
10% of
total
quarter
grade
65% of
total
quarter
grade
25% of
total
quarter
grade
Grading:
Grading Scale:
100 to 90
89
to 80
79
to 70
69
to 60
59
to 0
=
=
=
=
=
A
B
C
D
F
Excellent
Above Average
Average
Below Average
Failing
Semester Grade Evaluation Methods and Weights:
Category
Description
Quarter
Quarter 1 grade for first semester.
Quarter 3 grade for second semester.
Quarter
Quarter 2 grade for first semester.
Quarter 4 grade for second semester.
Semester
Semester 1 final exam grade for first semester.
Final Exam
Semester 2 final exam grade for second semester.
 Semester Final Exams will be given according to school district
rules.
 A study guide will be provided prior to the exam.
 Semester Final Exams will include a written test portion and project
portion.
Weight
45% of Semester
Grade
45% of Semester
Grade
10% of Semester
Grade
How to Calculate your Semester Grade:
Let's say your received an 85.0% first quarter, a 73.9% second quarter, and a 78.5% on your final exam.
Here’s the formula:
(First quarter grade x 45%) + (Second quarter grade x 45%) + (Final Exam x 10%) = Semester Grade
(85.0 x 0.45)
+ (73.9 x 0.45)
+ (78.5 x 0.10) = Semester Grade
(34)
+ (29.56)
+ (15.7)
= Semester
Grade
Add together to get your percentage 
79.27% = Semester Grade
C = Semester Grade
Online Access to Grades:
All students and their parents have access to student grades from any computer with internet
capabilities. Students and parents are encouraged to check grades often. Updates from the teacher are
made weekly.
If you have questions regarding grades for this class, please contact me (Ms. Tagliaferri) via e-mail at
adtagliaferri@interact.ccsd.net.
Cheating/Copying/Handing in work which is not your own:
Cheating, copying, and/or handing in assignments, quizzes, or tests which are not your own work will
not be tolerated. Any student copying from someone else’s work or printing another student’s
assignment with a changed name will receive a zero for the assignment. Providing another student with
your work is cheating. Both students caught cheating will be given a dean’s referral and parents will be
contacted.
Classroom Procedures and Behavior Guidelines:

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No Food or Drink is allowed in the classroom.
No Chewing Gum is allowed in the classroom.
Be in your seat when the bell rings to avoid a tardy.
Come to class prepared with materials.
Remain in your seat, ask permission to do otherwise.
Be polite and respectful to students, teachers, staff, and administration.
Listen to instructions and raise your hand if you have questions.
Participate in class. Head should be up and you should be listening or working.
Finish assignments neatly and accurately.
o Students requiring extra help may come in before or after school. Be sure to make
arrangements with Ms. Tagliaferri and with your parents ahead of time.
o If you are not finishing your work, get copies of the assignments to take home and work
on from home, then print and return the completed assignment for points.
Do not use cell phones, I-pods, or any other nuisance items. Items will be taken away and turned
into the dean’s office to be picked up after school.
Return materials to proper places. If you used it put it away.
Students are dismissed by Mrs. Tagliaferri and not by the bell.
*Note: Other Classroom procedures will be introduced as necessary.
Syllabus Signature Sheet
Coronado High School
Ms. Tagliaferri
adtagliaferri@interact.ccsd.net
I have read and understand the syllabus and course expectations.
Student Name (Print) _______________________________ Period _________
Student Signature ___________________________________ Date __________
Parent Name (Print) ________________________________________________
Parent Signature _____________________________________ Date _________
Concerns, Comments, or Questions:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________