John J Mataraza
631 Chestnut Hill Ave
Brookline, MA 02445
617.383.5005
john.mataraza@gmail.com
Experience
2003 -
COMCAST
Director of Marketing Program Development
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Director of Marketing Strategy
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CHELMSFORD, MA
Defined and executed go-to-market acquisition and retention strategies including full campaign calendar
development and associated offer strategy against budgeted revenue generating unit goals.
Directed media buys to establish ideal tactical mix of television, radio, interactive, print, out-of-home, and
emerging new media vehicles.
Established a coordinated sports marketing strategy for Boston leveraging partnerships with the Boston Red
Sox, Boston Celtics, Boston Bruins, and college athletics. Leveraged a blend of mobile marketing, new media
and interactive, and events strategy to maximize return on investment.
Created and built Comcast Town at Fenway Park as a showplace for emerging Comcast technologies and a
venue to interact with new product applications.
Directed the creation of a multicultural marketing strategy including in-language marketing collateral,
incremental product launches, and sales channel education.
Ownership and management marketing expense budget.
Director Product Management - High Speed Internet & Wireless Services
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MANCHESTER, NH
Focused on introducing new media and experimental tactics while blending traditional marketing efforts to
help strengthen Comcast’s acquisition, upgrade, and competitive strategies.
Designed and deployed new media campaigns including social media, mobile marketing, and collaborated
with public relations to launch an interactive PR strategy.
Developed and executed Comcast’s first mobile marketing program to support product engagement, enhance
loyalty, and test mobile POS viability.
Directed the creation of a wide variety of social media campaigns to enhance product and brand engagement
through a series of interactive tactics including interactive tutorials, gaming, and blogger outreach.
Managed online customer community to sharpen marketing acuity and inform strategic decision making.
Designed strategy for multicultural growth across several markets leveraging new media applications.
Drove innovation into all internal marketing and communication efforts in support of product launches,
external marketing campaigns, and general business communications.
MANCHESTER, NH
Developed budgets / forecasts for subscriber growth, source of sale, revenue, and hardware
Directed product rollouts such as PC Support, PowerBoost, Blast!, SmartZone, Fancast, McAfee security
center and additional ancillary product enhancements / rollouts
Partnered with local and national marketing resources to develop successful demand generation campaigns
and resolve unfavorable variances in unit growth, retention, and revenue
Developed competitive response strategies as well as proactive and reactive strategies for customer retention
Product marketing lead for deployment of Pivot - cellular joint venture with Sprint. Identified go to market
sales channel strategy, developed subscriber growth models, partnered to develop product launch strategy.
As product evangelist, designed and executed sales channel development programs
Oversaw integration of product sets from acquired Time Warner, Adelphia, and Suscom systems
Served as subject matter expert to key stakeholders including government relations, engineering, customer
care, technical ops, and public relations including both events and press (television and print)
Assistant Product Manager – Advanced Video Products
Managed “Get Local” video on demand product launch and assisted in product deployment strategy for highdefinition television, video on demand, and digital video recorder products
 Developed budget and maintained sophisticated reporting metrics for advanced video products
 Developed, launched, and marketed commercial digital television product for New England
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2001 - 2003
CONVERSENT COMMUNICATIONS
Senior Marketing Manager
MARLBOROUGH, MA
Directed re-launch of corporate brand including vendor management, creative selection, collateral
development, and all online presence
 Created all internal / external corporate communications and marketing programs
 Managed Data Center, VPN and Web Hosting products
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1998-2001
RCN CORPORATION
Field Marketing Manager
BOSTON, MA
Managed advertising / creative agencies in developing look, feel and content for sales collateral, marketing
campaigns, sales kits, new customer guides, and intranet
 Developed, launched, and managed nationwide trade show and events program
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1997 – 1998
DIGITAL CONSULTING
New Business Development Specialist
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1996 – 1997
Generated over $1.4MM in new business
BOSE
Product Specialist
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ANDOVER, MA
CENTRAL VALLEY, NY
Training, coordination, and management of a 15 person sales team
Education
January 2009
COMCAST EXECUTIVE LEADERSHIP FORUM
PHILADELPHIA, PA
Selected for Comcast’s flagship executive leadership development program. Candidates are chosen from high
potential senior managers across the country to participate in a 12 month rigorous mix of academics and problem
solving.
May 2004
BOSTON COLLEGE
CARROLL GRADUATE SCHOOL OF MANAGEMENT
CHESTNUT HILL, MA
Master of Business Administration. IME – Asia. Beta Gamma Sigma academic honor society.
May 1996
VILLANOVA UNIVERSITY
Bachelor of Science in Business Administration
VILLANOVA, PA