National Council of State Housing Agencies 2015
Annual Conference
“Value Proposition for Home Performance with ENERGY STAR”
9-29-2015
Ely Jacobsohn, DOE, HPwES Program Manager
I.
Introduction
II.
Partnership with NCSHA
III. What is Home Performance with ENERGY STAR?
IV. Home Performance with ENERGY STAR Sponsorship
Special Shout Out to our HFA Sponsors
 Alaska Housing Finance Corporation
 Kentucky Housing Corporation
2
What is Home Performance with ENERGY STAR?
A public-private voluntary partnership program focused on turning
building science-based recommendations into solutions for
improved, energy-efficient homes
Trust – the work and the worker
Quality – third-party quality assurance
Whole-House Approach – methodical,
thoughtful improvements
Credentialed
Workforce
Whole
House
Assessment
Work Scope
&
Installation
Quality
Assurance &
Test Out
HPwES
Project
3
• New construction and
substantial renovations
• Certified Rater is primary POC
with builder or homeowner
• Provider network oversees
Raters and is responsible for
quality assurance
• Provides an asset rating
• Labels homes achieving
threshold performance
standards
Home Performance with ENERGY STAR
ENERGY STAR Homes
ENERGY STAR New and Existing Homes Programs
• Existing home improvements
• Participating Contractor is
primary POC with homeowner
• Program Sponsors oversee
contractors and are
responsible for local program
implementation including QA
• Provides whole-house
assessment, report, and
estimated savings for installed
improvements
• Does not label homes but
provides a certificate of
completion
4
Home Performance with ENERGY STAR Update
•
Completed over 480,000 projects since 2002
(through Q2)
•
22,381 projects completed in Q1 of 2015. That is
about 5% growth compared to 2014Q1.
•
93,220 projects completed in 2014. This is 15%
growth compared to 2013. The GHG emissions
reduction because of these projects equals to taking
more than 40,000 cars off the road for one year.
•
Added the Alaska Housing Finance Corporation as a
HPwES Sponsor in April 2015
•
Kentucky Housing Corporation joined in 2011
•
The average invoice cost of a project in 2014 was
$5,600 (ranging from $600 – $17K). On average
about 65% of the invoice cost was covered by the
homeowner. The rest was covered by incentives.
Benefits for Partners
•
•
•
•
Eligible to use the widely-recognized Home Performance with ENERGY STAR marks and
ENERGY STAR Partner mark through *MY ENERGY STAR Account Access*
Become part of a growing Home Performance with ENERGY STAR family of Partners
Sponsor recognition through the ENERGY STAR Partner of the Year Awards
Dedicated Account Manager Support
o Supports access to the national Program and to technical assistance
o Fosters regional coordination among Sponsors
 Regional collaboratives established in SW, SE, and MW; pursuing for NE and NW
•
Facilitated access to other DOE Residential Program resources including:
o Better Buildings Residential Program
 Better Buildings Residential Program Solution Center
 Better Buildings Residential Network
•
•
o WAP - Workforce Guidelines
o Building America
o Home Energy Score
Coordinate and collaborate with sister agencies
Help evolve HPwES (We value transparency)
o We encourage stakeholder involvement through webinars, meetings, regional
collaboratives and comment periods on new program policies and guidelines
6
Benefits for Contractors
• Use the widely-recognized Home
Performance with ENERGY STAR marks
• Separate your company from your
competition
• Become part of a growing Home Performance
with ENERGY STAR family
• Home Performance with ENERGY STAR
Contractor of the Year (NEW)
• Access to marketing toolkit on password
protected ENERGY STAR website
• Access to other resources such as
standardized forms, templates, “pitch book”
and lead forms
2014 Housing Innovation Award Winner
Keith Williams/Quality Insulation Installers
• Support for development of internal
quality management system
• Contractor recognition (Century Club)
• Access to classroom, field training and
mentoring support
• Access to sales and marketing training
workshops
7
Importance of the ENERGY STAR Brand
•
87% of households recognized the
ENERGY STAR® label when shown the
label
•
85% of households had a high or
general understanding of the label’s
purpose
•
64% of households associated the
ENERGY STAR® label with “efficiency or
energy savings”
•
73% said the label influenced at least
one of their purchase decisions very
much or somewhat
•
75% were likely to recommend ENERGY
STAR-labeled products to a friend
8
How HFAs Can Partner with HPwES
 HFAs can either become HPwES Sponsors or partner with
existing HPwES Sponsors
 Two HFAs are already HPwES Sponsors (Kentucky and Alaska)
 Other HFAs work with HPwES Sponsors (Minnesota and
North Carolina)
 Energy efficiency goes to the heart of housing affordability –
not just getting consumers into homes but also helps keep
them in their homes
9
Why HFAs Should Partner with HPwES
Benefits to HFAs
 Access and use of the ENERGY STAR Brand! Don’t have to
reinvent the wheel with branding
 Can support and enhance HFA single family rehabilitation
programs
 HFAs can gain access to skilled contractor base
 Energy efficiency is consistent with and supports the
mission of HFAs
 HPwES focuses on quality work that targets health, safety
and comfort
10
Why HFAs Should Partner with HPwES
Benefits to HFAs
 HFAs can leverage subsidy if HPwES Sponsors or other
programs (utility, manufacturer, state & local gov’t) already
have rebates available
 Some HPwES Programs have financing programs and
products that can be used with HFA subsidies and their
programs
 HFAs can provide financing that can be used with rebates
that HPwES Sponsors and utilities may have available
11
For more information
• Ely Jacobsohn, DOE, HPwES Program Manager –
Ely.Jacobsohn@ee.doe.gov
• Andrew Isaacs, SRA, Finance Lead/Account Manager –
Andrew_Isaacs@sra.com
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