Page 1
Colorado Lottery Tracking Study
Table: 1
S2: Gender
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Male
290
49%
49
56%D
Female
306
51%
Sigma
596
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
69
240
97
87
92
67
250
42
30
28
42
450
89
61
68
87
288
46
43%
34
38%
28
41%
131
55%DE
53
55%J
51
59%IJ
38
41%
25
37%
123
49%
26
62%N
18
60%N
9
32%
17
40%
219
49%
52
58%T
30
49%
30
44%
35
40%
142
49%
38
44%
60
57%
56
62%BF
41
59%F
109
45%
44
45%
36
41%
54
59%H
42
127
63%GH 51%
16
38%
12
40%
19
68%LM
25
60%
231
51%
37
42%
31
51%
38
56%
52
60%Q
146
51%
87
100%
106
100%
240
100%
97
100%
87
100%
42
100%
30
100%
42
100%
450
100%
89
100%
61
100%
68
100%
90
100%
69
100%
92
100%
67
100%
250
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
100%
87
100%
288
100%
Page 2
Colorado Lottery Tracking Study
Table: 2
S3: Age
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
18-34(NET)
__________
161
32
35
17
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
240
97
87
92
67
12
63
23
20
27
19%
17%
26%
24%
23%
5
6%
2
3%
4
4%
7
8%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
250
42
30
28
42
16
75
13
5
5
12
29%
24%
30%
31%
17%
18%
29%
4
4%
6
9%
2
5%
2
7%
1
4%
2
5%
27%
37%DE
33%DE
18 - 24
62
10%EQ
10
11%E
11
10%
25 - 34
99
17%
22
24
25%ADF 23%F
12
13%
10
14%
29
12%
19
20%
13
15%
23
25%K
10
15%
34
14%
11
26%
3
10%
4
14%
10
24%
44
38
48
30
83
48
38
39
26
91
16
15
15
13
35-54(NET)
__________
244
41%
34
14%DE
41
16%AGI
PAST
WEEK
(Q)
PAST
MONTH
(R)
450
89
61
68
87
288
126
20
16
16
25
84
28%
22%
26%
24%
29%
55
12%
1
1%
71
16%
19
21%
11
18%
13
19%
18
21%
41
24
35
38
183
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
5
8%Q
3
4%
29%
7
8%Q
46
16%AQS
38
13%
104
51%CF
36%
53%ACF 43%
35%
49%K
44%
42%
39%
36%
38%
50%
54%
31%
41%
46%
39%
51%U
44%
36%
35 - 44
103
17%
12
14%
16
15%
21
23%
13
19%
40
17%
19
20%
16
18%
19
21%
14
21%
34
14%
3
7%
6
20%
4
14%
5
12%
84
19%
9
10%
10
16%
15
22%Q
22
25%QU
46
16%
45 - 54
141
24%
32
22
37%ACF 21%
27
30%F
17
25%
43
18%
29
30%
22
25%
20
22%
12
18%
57
23%
13
31%
9
30%
11
39%P
8
19%
99
22%
32
14
36%ATU 23%
20
29%
16
18%
58
20%
191
11
33
25
27
94
26
29
26
25
84
13
10
8
17
28
21
17
24
13%
31%B
28%B
39%B
39%AB
27%
33%
28%
37%
34%
31%
33%
29%
40%
31%
31%
34%
25%
28%
35%
9
10%
20
19%
12
13%
17
25%B
41
17%
16
16%
16
18%
13
14%
17
25%
38
15%
8
19%
6
20%
2
7%
10
24%
73
16%
14
16%
14
23%
7
10%
15
17%
50
17%
2
2%
13
12%B
13
14%B
10
14%B
53
10
22%ABC 10%
13
15%
13
14%
8
12%
46
18%
5
12%
4
13%
6
21%
7
17%
68
15%
14
16%
7
11%
10
15%
9
10%
50
17%
87
100%
92
100%
67
100%
250
100%
42
100%
30
100%
28
100%
42
100%
450
100%
89
100%
61
100%
68
100%
87
100%
288
100%
55+(NET)
________
32%B
55 - 64
65 or older
Sigma
Mean
100
17%
91
15%B
596
100%
87
100%
45.53B 41.18
106
100%
44.29
90
100%
69
100%
240
100%
97
100%
46.49B 48.60B 46.51B 45.70 46.53 44.80 46.26 45.12 45.94 47.67
C
Std Dev.
14.4
12.5
14.6
12.8
12.7
15.6
12.6
13.8
13.6
14.1
15.6
13.8
13.0
Std Err.
0.6
1.3
1.4
1.3
1.5
1.0
1.3
1.5
1.4
1.7
1.0
2.1
2.4
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
141
48.23
47.15
44.96
12.8
2.4
14.5
2.2
14.6
0.7
47.91T 45.99
12.5
1.3
14.0
1.8
100
45.52
43.87
45.14
12.9
1.6
13.6
1.5
15.5
0.9
Page 3
Colorado Lottery Tracking Study
Table: 3
S4: Ethnic Group
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
White / Anglo /
Caucasian
485
62
81%BMR 71%
Other
73
12%D
African American
/ Black
28
5%D
4
5%D
American Indian
or Native Alaskan
16
3%
Asian
Sigma
84
79%
19
16
22%ADE 15%D
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
86
63
187
96%ABC 91%ABC 78%
F
F
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
97
87
92
67
74
76%
67
77%
81
88%G
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
250
42
30
28
42
58
87%
202
81%
35
83%M
18
60%
24
86%M
7
23%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
450
89
61
68
87
288
36
86%M
368
82%M
69
78%
40
66%
57
84%R
71
82%R
245
85%R
2
7%
4
10%
56
12%
12
13%
13
21%ASU
5
7%
10
11%
33
11%
4
4%
4
6%
30
13%D
13
13%
13
15%
9
10%
6
9%
32
13%
4
10%
6
6%D
-
1
1%
16
7%D
7
7%
4
5%
4
4%
3
4%
10
4%
3
7%
6
20%AP
1
4%
3
7%
15
3%
5
6%
6
10%TU
4
6%
2
2%
11
4%
3
3%
1
1%
2
2%
1
1%
9
4%
3
3%
1
1%
3
3%
-
9
4%
-
1
3%
1
4%
-
14
3%
1
1%
1
2%
1
1%
2
2%
11
4%
15
3%
3
3%
-
-
2
3%
10
4%C
4
4%
2
2%
2
2%
-
7
3%
-
-
-
-
15
3%
3
3%
3
5%
3
4%
2
2%
4
1%
617
104%
91
105%
101
104%
87
100%
99
108%
468
104%
90
101%
63
103%
70
103%
87
100%
304
106%
107
101%
92
102%
71
103%
252
105%
67
100%
260
104%
42
100%
32
107%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
100%
43
102%
Page 4
Colorado Lottery Tracking Study
Table: 4
S5: Hispanic
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
125
21%E
No
470
79%BQ
Don't know /
Refused
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
33
23
38%ACD 22%E
EF
13
14%
7
10%
54
62%
83
78%B
77
86%B
62
191
90%ABC 80%B
1
*
-
-
-
596
100%
87
100%
106
100%
90
100%
69
100%
240
48
20%
1
*
240
100%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
67
27
28%K
22
25%
16
17%
14
21%
70
72%
65
75%
76
83%
53
79%
-
-
-
-
97
100%
87
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
100%
67
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
28
42
45
18%
11
26%
10
33%
6
21%
8
19%
90
20%
204
82%
31
74%
20
67%
22
79%
34
81%
359
80%
-
-
-
-
250
1
*
250
100%
42
100%
30
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
100%
42
100%
450
1
*
450
100%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
28
18
31%AST 30%S
U
9
13%
16
18%
60
67%
59
87%QR
71
82%Q
234
81%Q
-
-
1
1%
89
100%
43
70%
61
100%
68
100%
87
100%
288
54
19%
288
100%
Page 5
Colorado Lottery Tracking Study
Table: 5
Q1: Aware of Advertising past month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
No
Don't Know /
Prefer not to
answer
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
87
90
69
240
97
376
69
79
63%FKU 79%ADF 75%AF
57
63%F
49
71%F
121
50%
72
64
74%AJK 74%JK
202
17
34%BLQ 20%
26
25%
32
36%B
17
25%
108
24
45%ABC 25%
E
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
92
67
250
42
30
28
42
450
89
61
68
87
288
61
66%
37
55%
139
56%
35
83%AP
20
67%
18
64%
27
64%
273
61%
68
76%AU
44
72%U
47
69%U
61
70%U
154
53%
22
25%
29
32%
27
100
40%GH 40%GH
7
17%
10
33%
10
36%
14
33%
161
36%L
19
21%
15
25%
21
31%
23
26%
123
43%AQRT
-
-
-
18
3%
1
1%
1
1%
1
1%
3
4%
11
5%
1
1%
1
1%
2
2%
3
4%
11
4%
596
100%
87
100%
106
100%
90
100%
69
100%
240
100%
97
100%
87
100%
92
100%
67
100%
250
100%
42
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
30
100%
28
100%
1
2%
16
4%
2
2%
2
3%
42
100%
450
100%
89
100%
61
100%
68
100%
3
3%
11
4%
87
100%
288
100%
Page 6
Colorado Lottery Tracking Study
Table: 6
Q2: Games advertised past month - unaided
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
125
33
29
21%FKU 38%ADE 27%F
F
18
17%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
67
250
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
30
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
90
69
21
23%F
12
17%
30
13%
35
28
26
36%AJK 32%AJK 28%JK
8
12%
28
11%
15
36%AP
10
33%
6
21%
9
21%
84
19%
30
34%AU
21
34%AU
16
24%U
21
24%U
37
13%
17
19%F
11
16%F
13
5%
19
20%K
11
12%
7
10%
23
9%
11
26%AP
3
10%
3
11%
5
12%
51
11%
20
22%AU
9
15%
11
16%U
11
13%
22
8%
10
11%
7
10%
18
8%
25
12
26%AHI 14%K
JK
6
7%
7
10%
17
7%
12
7
4
29%AOP 23%AOP 14%
1
2%
41
9%
28
9
31%ARS 15%U
TU
9
13%U
7
8%
14
5%
9
10%
5
7%
15
6%
22
17
14
23%AJK 20%AJK 15%JK
32
7%
15
17%AU
12
20%AU
9
13%U
10
11%U
13
5%
8
12%F
4
2%
9
9%
8
9%
7
8%
3
4%
13
5%
6
7%
5
8%
4
6%
9
10%
16
6%
7
7%K
8
9%K
9
10%K
4
6%
6
2%
6
14%AP
2
7%
3
7%
18
4%
6
7%U
8
13%AU
7
10%U
8
9%U
5
2%
13
15%
92
PAST
WEEK
(L)
288
Scratch games/
Scratch tickets/
Scratch Off
74
12%FU
15
17%F
Lotto
67
11%KU
20
12
23%ACD 11%
EF
Mega Millions
59
15
10%JKU 17%AF
15
14%F
Crossword/
Crossword
Scratch/Puzzle
41
7%F
10
11%F
11
10%F
8
9%F
Colorado Lottery/
Lottery
34
6%KU
8
9%F
10
9%F
5
6%
3
4%
7
3%
CASH 5
34
15
7
6%KPU 17%ACDE 7%
F
4
4%
2
3%
6
3%
14
7
14%AIJK 8%K
5
5%
2
3%
6
2%
13
7
1
31%ANO 23%ANOP 4%
P
1
2%
12
3%
12
7
13%ATU 11%U
4
6%
4
5%
7
2%
Millionaire
Raffle/Raffle
19
3%FK
12
5
12%AIJK 6%IK
-
1
1%
1
*
7
17%AP
1
4%
2
5%
7
2%
11
3
12%ASTU 5%T
1
1%
-
4
1%
MatchPlay
4
3
10%AOP 10%AOP
-
-
6
1%
5
6%U
2
3%
2
3%
2
2%
2
1%
Bingo
-
6
2%
11
26%AP
5
12%
5
17%
2
7%
7
17%P
-
2
7%
8
26
19%AMP 6%
5
17%AP
9
10%AEF
5
5%F
3
3%F
1
1%
1
*
2
7%P
13
2%
5
6%F
1
1%
2
2%
1
1%
4
2%
6
6%AJK
4
5%K
1
1%
-
2
1%
10
2%
3
3%
2
2%
1
1%
1
1%
3
1%
2
2%
3
3%
1
1%
1
1%
3
1%
2
5%
-
-
1
2%
7
2%
2
2%
1
2%
2
3%
1
1%
4
1%
7-11-21
7
1%
5
6%ACDE F
-
-
2
1%
3
3%
2
2%
-
-
2
1%
2
5%P
-
1
4%
-
4
1%
4
4%ATU
-
-
-
3
1%
Cool Millions
6
1%
2
2%F
3
3%F
1
1%
-
-
3
3%K
2
2%K
1
1%
-
-
1
2%
-
-
-
5
1%
3
3%
1
2%
-
-
2
1%
Lucky 7
5
1%
2
2%F
2
2%F
-
1
1%
-
-
3
3%A
-
-
2
1%
1
2%
-
-
-
4
1%
1
1%
1
2%
1
1%
1
1%
1
*
Megaball
5
1%
2
2%
1
1%
-
1
1%
1
*
3
3%K
1
1%
-
-
1
*
2
5%AP
-
-
-
3
1%
2
2%
1
2%
-
1
1%
1
*
Black
3
1%
1
1%
1
1%
1
1%
-
-
1
1%
1
1%
1
1%
-
-
-
-
-
-
3
1%
1
1%
1
2%
-
-
1
*
Other
41
7%
16
8
18%ACDE 8%
F
5
6%
2
3%
10
4%
14
7
14%AIJK 8%
4
4%
2
3%
14
6%
8
5
19%AOP 17%AOP
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2
7%
-
26
6%
13
15%ATU
5
8%
4
6%
3
3%
16
6%
Page 7
Colorado Lottery Tracking Study
Table: 7
Q2: Games advertised past month - unaided
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE SEEN OR
HEARD ADVERTISING
IN THE PAST MONTH
376
69
79
Powerball
125
33%KU
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
57
49
33
29
48%AEF 37%
21
37%
12
24%
30
25%
17
30%F
11
22%F
10
18%
18
23%F
121
PAST
WEEK
(G)
PAST
MONTH
(H)
72
64
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
139
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
35
20
18
27
273
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
44
47
61
61
37
154
35
28
49%AJK 44%JK
26
43%JK
8
22%
28
20%
15
43%
10
50%
6
33%
9
33%
84
31%
30
44%U
21
48%U
16
34%
21
34%
37
24%
13
11%
19
26%
13
20%
11
18%
7
19%
23
17%
11
31%
3
15%
3
17%
5
19%
51
19%
20
29%U
9
20%
11
23%
11
18%
22
14%
7
14%
18
15%
25
12
35%AHI 19%
K
6
10%
7
19%
17
12%
12
7
34%AOP 35%OP
4
22%
1
4%
41
15%
28
9
41%ARS 20%U
TU
9
19%
7
11%
14
9%
22
17
14
31%AJK 27%AJK 23%JK
-
11
31%AP
5
25%
2
11%
7
26%P
32
12%
15
22%U
12
27%U
9
19%U
10
16%
13
8%
3
8%
13
9%
-
2
11%
8
26
30%AMP 10%
6
9%
5
11%
4
9%
9
15%
16
10%
4
11%
6
4%
6
17%P
2
11%
3
11%
18
7%
6
9%
8
18%U
7
15%U
8
13%U
5
3%
12
18%AU
7
16%U
4
9%
4
7%
7
5%
11
3
16%ASTU 7%T
1
2%
-
4
3%
Scratch games/
Scratch tickets/
Scratch Off
74
20%F
15
22%F
Lotto
67
18%U
20
12
29%ACF 15%
Mega Millions
59
15
16%JKU 22%
15
19%
9
16%
5
10%
15
12%
Crossword/
Crossword
Scratch/Puzzle
41
11%F
10
14%F
11
14%F
8
14%F
8
16%F
4
3%
9
13%
8
13%
7
11%
Colorado Lottery/
Lottery
34
9%U
8
12%
10
13%
5
9%
3
6%
7
6%
7
10%
8
13%K
9
15%K
CASH 5
34
9%P
15
7
22%ACDE 9%
F
4
7%
2
4%
6
5%
14
19%AK
7
11%
5
8%
2
5%
6
4%
13
7
1
37%ANO 35%ANOP 6%
P
1
4%
12
4%
Millionaire
Raffle/Raffle
19
5%FK
9
13%AEF
5
6%F
3
5%
1
2%
1
1%
12
5
17%AIJK 8%IK
-
1
3%
1
1%
7
20%AP
2
10%
1
6%
2
7%
7
3%
MatchPlay
13
3%
5
7%
1
1%
2
4%
1
2%
4
3%
6
8%K
4
6%
1
2%
-
2
1%
4
11%AP
3
15%AOP
-
-
6
2%
5
7%U
2
5%
2
4%
2
3%
2
1%
Bingo
10
3%
3
4%
2
3%
1
2%
1
2%
3
2%
2
3%
3
5%
1
2%
1
3%
3
2%
2
6%
-
-
1
4%
7
3%
2
3%
1
2%
2
4%
1
2%
4
3%
6
4%
5
14%
5
25%AP
7-11-21
7
2%
5
7%ACD
-
-
-
2
2%
3
4%
2
3%
-
-
2
1%
2
6%
-
1
6%
-
4
1%
4
6%
-
-
-
3
2%
Cool Millions
6
2%
2
3%
3
4%F
1
2%
-
-
3
4%K
2
3%K
1
2%
-
-
1
3%
-
-
-
5
2%
3
4%
1
2%
-
-
2
1%
Lucky 7
5
1%
2
3%
2
3%
-
1
2%
-
-
3
5%
-
-
2
1%
1
3%
-
-
-
4
1%
1
1%
1
2%
1
2%
1
2%
1
1%
Megaball
5
1%
2
3%
1
1%
-
1
2%
1
1%
3
4%
1
2%
-
-
1
1%
2
6%P
-
-
-
3
1%
2
3%
1
2%
-
1
2%
1
1%
Black
3
1%
1
1%
1
1%
1
2%
-
-
1
1%
1
2%
1
2%
-
-
-
-
-
-
3
1%
1
1%
1
2%
-
-
1
1%
Other
41
11%
16
8
23%ACD 10%
EF
5
9%
2
4%
10
8%
14
19%AI
7
11%
4
7%
2
5%
14
10%
8
5
23%AOP 25%OP
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2
11%
-
26
10%
13
19%T
5
11%
4
9%
3
5%
16
10%
Page 8
Colorado Lottery Tracking Study
Table: 8
Q3: Games advertised past month - aided
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
90
69
294
60
63
49%FKU 69%ADF 59%F
45
50%F
37
54%F
88
37%
59
59
51
61%AJK 68%AJK 55%K
27
40%
95
38%
Scratch Games
289
59
48%FKU 68%AF
50
56%F
41
59%F
70
29%
60
62%AK
32
48%
Mega Millions
209
45
48
35%FJK 52%ADE 45%AF
U
F
30
33%
24
35%
61
25%
50
45
41
52%AJK 52%AJK 45%JK
Lotto
209
47
48
25
35%FKU 54%ADE 45%ADF 28%
F
26
38%
62
26%
49
39
51%AJK 45%K
Cash 5
115
36
25
19%FPU 41%ACD 24%F
EF
13
14%
11
16%
29
12%
13
14%E
3
4%
20
8%
5
6%
4
6%
7
3%
68
64%AF
MatchPlay
76
22
18
13%EKP 25%AEF 17%EF
U
Raffle tickets
51
21
14
9%FJK 24%ADE 13%F
PTU
F
240
PAST
WEEK
(G)
92
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
42
450
89
61
68
87
288
33
19
79%ANO 63%
P
14
50%
18
43%
208
46%
56
63%AU
40
66%AU
38
56%U
45
52%U
113
39%
90
36%
30
71%AP
16
53%
14
50%
24
57%
202
45%
53
60%U
39
64%AU
38
56%U
46
53%U
111
39%
13
19%
59
24%
29
12
69%AMN 40%
OP
10
36%
15
36%
140
31%
44
49%AU
28
46%U
32
47%U
32
37%U
72
25%
34
37%K
20
30%
64
26%
28
16
11
67%ANO 53%AOP 39%
P
11
26%
141
31%
49
33
32
55%ATU 54%ATU 47%U
32
37%U
62
22%
30
21
31%AJK 24%K
19
21%
9
13%
35
14%
27
15
8
64%ANO 50%AOP 29%P
P
6
14%
58
13%
33
22
17
37%ATU 36%ATU 25%U
15
17%
28
10%
27
14
28%AIJ 16%K
K
12
13%
5
7%
17
7%
22
8
5
52%AMN 27%AOP 18%
OP
2
5%
39
9%
25
13
28%ATU 21%TU
5
6%
19
7%
3
3%
1
1%
10
4%
19
6
45%AMN 20%AP
OP
1
4%
3
7%
22
5%
24
9
27%AST 15%TU
U
4
6%
2
2%
12
4%
51
55%K
26
11
27%AHI 13%IJK
JK
250
PAST
MONTH
(M)
28
53
61%AK
67
PAST
WEEK
(L)
13
19%TU
No specific game
7
1%
-
2
2%
1
1%
-
4
2%
-
1
1%
-
-
6
2%
-
1
3%
-
-
6
1%
-
-
-
1
1%
6
2%
Other
5
1%
2
2%
1
1%
1
1%
-
1
*
1
1%
-
2
2%
-
2
1%
-
-
-
-
5
1%
1
1%
-
1
1%
-
3
1%
None
7
1%
1
1%
2
2%
-
-
4
2%
-
-
-
-
7
3%
-
-
1
4%
-
6
1%
-
-
-
-
7
2%
Don't Know
3
1%
1
1%
-
-
-
2
1%
-
-
2
2%
-
1
*
-
-
-
-
3
1%
-
-
1
1%
1
1%
1
*
27
25%
33
37%B
20
29%
10
33%
10
36%
15
36%
21
24%
17
28%
21
31%
26
30%
103
343%
74
264%
94
224%
306
344%
201
330%
197
290%
205
236%
Not Stated
Sigma
220
18
37%BCG 21%
LQ
1485
249%
312
359%
316
298%
216
240%
166
241%
119
25
50%ABC 26%
DE
467
195%
327
337%
23
26%
31
34%
266
306%
246
267%
30
111
7
45%GH 44%AGH 17%
137
204%
497
199%
195
464%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
177
39%L
1007
224%
134
47%AQRST
568
197%
Page 9
Colorado Lottery Tracking Study
Table: 9
Q3: Games advertised past month - aided
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE SEEN OR
HEARD ADVERTISING
IN THE PAST MONTH
376
69
79
57
49
Powerball
294
78%K
60
87%F
63
80%
45
79%
37
76%
Scratch Games
289
77%FK
59
86%F
68
86%F
50
88%F
Mega Millions
209
56%JK
45
65%
48
61%
Lotto
209
56%U
47
68%DF
Cash 5
115
31%PU
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
72
64
88
73%
59
82%K
59
51
92%AJK 84%K
27
73%
95
68%
41
84%F
70
58%
60
83%K
53
83%K
32
86%K
30
53%
24
49%
61
50%
50
45
41
69%AJK 70%AJK 67%JK
48
61%
25
44%
26
53%
62
51%
49
68%K
39
61%
36
25
52%ACD 32%
EF
13
23%
11
22%
29
24%
30
42%K
121
MatchPlay
76
22
18
20%EKT 32%AEF 23%E
U
13
23%E
3
6%
20
17%
Raffle tickets
51
21
14
14%FKP 30%ADE 18%F
T
F
5
9%
4
8%
7
6%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
139
35
20
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
27
273
68
44
33
19
94%AOP 95%O
14
78%
18
67%
208
76%
56
82%
90
65%
30
86%
16
80%
14
78%
24
89%
202
74%
13
35%
59
42%
29
12
83%ANO 60%
P
10
56%
15
56%
34
56%
20
54%
64
46%
28
16
11
80%AOP 80%AOP 61%
21
33%
19
31%
9
24%
35
25%
27
15
8
77%ANO 75%AOP 44%P
P
27
14
38%AIJ 22%
K
12
20%
5
14%
17
12%
22
8
5
63%ANO 40%AOP 28%
P
3
5%
1
3%
10
7%
19
6
54%ANO 30%AP
P
51
84%K
37
PAST
MONTH
(M)
18
26
11
36%AHI 17%IJK
JK
61
PAST
WEEK
(L)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
47
61
154
40
38
91%ATU 81%
45
74%
113
73%
53
78%
39
89%U
38
81%
46
75%
111
72%
140
51%
44
65%U
28
64%
32
68%U
32
52%
72
47%
11
41%
141
52%
49
33
32
72%ATU 75%ATU 68%U
32
52%
62
40%
6
22%
58
21%
33
22
17
49%ATU 50%ATU 36%U
15
25%
28
18%
2
7%
39
14%
25
13
37%ATU 30%TU
13
28%TU
5
8%
19
12%
1
6%
3
11%
22
8%
24
9
35%AST 20%TU
U
4
9%
2
3%
12
8%
No specific game
7
2%
-
2
3%
1
2%
-
4
3%
-
1
2%
-
-
6
4%
-
1
5%
-
-
6
2%
-
-
-
1
2%
6
4%
Other
5
1%
2
3%
1
1%
1
2%
-
1
1%
1
1%
-
2
3%
-
2
1%
-
-
-
-
5
2%
1
1%
-
1
2%
-
3
2%
None
7
2%
1
1%
2
3%
-
-
4
3%
-
-
-
-
7
5%
-
-
1
6%
-
6
2%
-
-
-
-
7
5%
Don't Know
3
1%
1
1%
-
-
-
2
2%
-
-
2
3%
-
1
1%
-
-
-
-
3
1%
-
-
1
2%
1
2%
1
1%
1265
336%
294
426%
289
366%
183
321%
93
465%
64
356%
79
293%
176
374%
179
293%
434
282%
Sigma
146
298%
348
288%
302
419%
243
380%
215
352%
107
289%
386
278%
188
537%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
830
304%
285
419%
184
418%
Page 10
Colorado Lottery Tracking Study
Table: 10
Q2/Q3: Games advertised past month - total awareness
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
90
69
296
61
63
50%FKU 70%ADE 59%F
F
46
51%F
37
54%F
88
37%
60
59
51
62%AJK 68%AJK 55%K
28
42%
95
38%
Scratch Games
291
59
49%FKU 68%AF
50
56%F
42
61%F
70
29%
60
62%AK
51
55%K
32
48%
Lotto
215
49
48
36%FKU 56%ADE 45%DF
F
26
29%
26
38%
65
27%
51
39
53%AIJ 45%K
K
35
38%K
Mega Millions
210
45
48
35%FJK 52%ADE 45%AF
U
F
30
33%
24
35%
62
26%
Cash 5
118
36
25
20%FPU 41%ACD 24%F
EF
13
14%
12
17%
13
14%
69
65%AF
240
PAST
WEEK
(G)
67
250
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
28
42
450
89
61
68
87
288
33
19
79%ANO 63%
P
14
50%
18
43%
210
47%
56
63%AU
41
67%AU
38
56%U
46
53%U
113
39%
91
36%
30
71%AP
14
50%
24
57%
204
45%
53
60%U
39
64%AU
38
56%U
47
54%U
112
39%
20
30%
67
27%
28
17
11
67%ANO 57%AOP 39%
P
11
26%
145
32%
51
35
33
57%ATU 57%ATU 49%AU
32
37%U
63
22%
50
45
42
52%AJK 52%AJK 46%JK
13
19%
59
24%
29
12
69%AMN 40%
OP
15
36%
141
31%
44
49%AU
32
37%U
72
25%
31
13%
30
23
31%AJK 26%K
19
21%
9
13%
36
14%
27
15
8
64%ANO 50%AOP 29%P
P
6
14%
61
14%
33
23
18
37%ATU 38%ATU 26%U
16
18%U
28
10%
4
6%
21
9%
27
16
28%AIJ 18%K
K
12
13%
5
7%
17
7%
22
8
5
52%AMN 27%AOP 18%
OP
2
5%
41
9%
25
14
13
28%ATU 23%ATU 19%TU
6
7%
19
7%
4
6%
7
3%
3
3%
1
1%
10
4%
19
6
45%AMN 20%AP
OP
1
4%
4
10%
22
5%
25
9
28%AST 15%TU
U
4
6%
2
2%
12
4%
8
12%F
4
2%
9
9%
8
9%
7
8%
3
4%
13
5%
5
12%
2
7%
8
26
19%AMP 6%
9
10%
16
6%
54
62%AK
92
PAST
WEEK
(L)
MatchPlay
78
22
18
13%KPU 25%AEF 17%EF
Raffle tickets
52
22
14
9%FJK 25%ACD 13%F
PTU
EF
5
6%
Crossword/
Crossword
Scratch/Puzzle
41
7%F
10
11%F
11
10%F
8
9%F
Colorado Lottery/
Lottery
34
6%KU
8
9%F
10
9%F
5
6%
3
4%
7
3%
7
7%K
8
9%K
9
10%K
4
6%
6
2%
6
14%AP
Bingo
10
2%
3
3%
2
2%
1
1%
1
1%
3
1%
2
2%
3
3%
1
1%
1
1%
3
1%
2
5%
27
11
28%AHI 13%IJK
JK
16
53%
5
17%AP
10
36%
28
46%U
33
49%AU
6
7%
5
8%
4
6%
6
7%U
8
13%AU
7
10%U
8
9%U
5
2%
2
7%
3
7%
18
4%
-
-
1
2%
7
2%
2
2%
1
2%
2
3%
1
1%
4
1%
'7-11-21
7
1%
5
6%ACDE F
-
-
2
1%
3
3%
2
2%
-
-
2
1%
2
5%P
-
1
4%
-
4
1%
4
4%ATU
-
-
-
3
1%
No specific game
7
1%
-
2
2%
1
1%
-
4
2%
-
1
1%
-
-
6
2%
-
1
3%
-
-
6
1%
-
-
-
1
1%
6
2%
Cool Millions
6
1%
2
2%F
3
3%F
1
1%
-
-
3
3%K
2
2%K
1
1%
-
-
1
2%
-
-
-
5
1%
3
3%
1
2%
-
-
2
1%
Megaball
5
1%
2
2%
1
1%
-
1
1%
1
*
3
3%K
1
1%
-
-
1
*
2
5%AP
-
-
-
3
1%
2
2%
1
2%
-
1
1%
1
*
Lucky 7
5
2
2
-
1
-
-
3
-
-
2
1
-
-
-
4
1
1
1
1
1
1%
2%F
2%F
-
1%
-
-
3%A
-
-
1%
2%
-
-
-
1%
1%
2%
1%
1%
*
Black
3
1%
1
1%
1
1%
1
1%
-
-
1
1%
1
1%
1
1%
-
-
-
-
-
-
3
1%
1
1%
1
2%
-
-
1
*
Other
45
8%
18
9
21%ACDE 8%
F
5
6%
2
3%
11
5%
7
8%
6
7%
2
3%
15
6%
2
7%
-
30
7%
5
8%
4
6%
3
3%
19
7%
15
15%AJK
8
5
19%AOP 17%OP
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
14
16%ATU
Page 11
Colorado Lottery Tracking Study
Table: 10
Q2/Q3: Games advertised past month - total awareness
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
None
7
1%
1
1%
2
2%
-
-
4
2%
-
-
-
-
7
3%
-
-
1
4%
-
6
1%
-
-
-
-
7
2%
Don't Know
3
1%
1
1%
-
-
-
2
1%
-
-
2
2%
-
1
*
-
-
-
-
3
1%
-
-
1
1%
1
1%
1
*
27
25%
33
37%B
20
29%
10
33%
10
36%
15
36%
21
24%
17
28%
21
31%
26
30%
114
380%
81
289%
107
255%
347
390%
229
375%
217
319%
232
267%
Not Stated
Sigma
220
18
37%BCG 21%
LQ
1653
277%
365
420%
355
335%
238
264%
185
268%
119
25
50%ABC 26%
DE
501
209%
373
385%
23
26%
31
34%
306
352%
271
295%
30
111
7
45%GH 44%AGH 17%
148
221%
542
217%
222
529%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
177
39%L
1116
248%
134
47%AQRST
619
215%
Page 12
Colorado Lottery Tracking Study
Table: 11
Q2/Q3: Games advertised past month - total awareness
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE SEEN OR
HEARD ADVERTISING
IN THE PAST MONTH
376
69
79
57
49
Powerball
296
79%K
61
88%F
63
80%
46
81%
37
76%
Scratch Games
291
77%FK
59
86%F
69
87%AF
50
88%F
Lotto
215
57%U
49
48
71%ADE 61%
F
Mega Millions
210
56%JK
45
65%
Cash 5
118
31%PU
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
72
64
88
73%
60
83%K
59
51
92%AJK 84%K
28
76%
95
68%
42
86%F
70
58%
60
83%K
54
84%K
51
84%K
32
86%K
26
46%
26
53%
65
54%
51
71%AK
39
61%
35
57%
48
61%
30
53%
24
49%
62
51%
36
25
52%ACD 32%
EF
13
23%
12
24%
121
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
37
139
PAST
MONTH
(M)
35
20
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
18
27
273
68
44
33
19
94%AOP 95%O
14
78%
18
67%
210
77%
56
82%
91
65%
30
86%
14
78%
24
89%
204
75%
53
78%
20
54%
67
48%
28
17
11
80%AOP 85%AOP 61%
11
41%
145
53%
50
45
42
69%AJK 70%AJK 69%JK
13
35%
59
42%
29
12
83%ANO 60%
P
15
56%
141
52%
31
26%
30
42%K
19
31%
9
24%
36
26%
27
15
8
77%ANO 75%AOP 44%P
P
6
22%
27
16
38%AIJ 25%K
K
12
20%
5
14%
17
12%
22
8
5
63%ANO 40%AOP 28%
P
3
5%
1
3%
10
7%
19
6
54%ANO 30%AP
P
3
8%
13
9%
5
14%
4
11%
6
4%
6
17%P
23
36%
61
PAST
WEEK
(L)
16
80%
MatchPlay
78
22
18
21%EKT 32%AEF 23%E
U
13
23%E
4
8%
21
17%
Raffle tickets
52
22
14
14%FKP 32%ACD 18%F
T
EF
5
9%
4
8%
7
6%
27
11
38%AHI 17%IJK
JK
Crossword/
Crossword
Scratch/Puzzle
41
11%F
10
14%F
11
14%F
8
14%F
8
16%F
4
3%
9
13%
8
13%
7
11%
Colorado Lottery/
Lottery
34
9%U
8
12%
10
13%
5
9%
3
6%
7
6%
7
10%
8
13%K
9
15%K
Bingo
10
3%
3
4%
2
3%
1
2%
1
2%
3
2%
2
3%
3
5%
1
2%
1
3%
3
2%
2
6%
-
5
25%AP
10
56%
1
6%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
61
154
41
38
93%ATU 81%
46
75%
113
73%
39
89%U
47
77%
112
73%
51
35
33
75%ATU 80%ATU 70%U
32
52%
63
41%
44
65%U
33
70%U
32
52%
72
47%
61
22%
33
23
18
49%ATU 52%ATU 38%U
16
26%
28
18%
2
7%
41
15%
25
14
37%ATU 32%TU
13
28%TU
6
10%
19
12%
4
15%
22
8%
25
9
37%AST 20%TU
U
4
9%
2
3%
12
8%
28
64%
47
38
81%
2
11%
8
26
30%AMP 10%
6
9%
5
11%
4
9%
9
15%
16
10%
2
11%
3
11%
18
7%
6
9%
8
18%U
7
15%U
8
13%U
5
3%
-
1
4%
7
3%
2
3%
1
2%
2
4%
1
2%
4
3%
'7-11-21
7
2%
5
7%ACD
-
-
-
2
2%
3
4%
2
3%
-
-
2
1%
2
6%
-
1
6%
-
4
1%
4
6%
-
-
-
3
2%
No specific game
7
2%
-
2
3%
1
2%
-
4
3%
-
1
2%
-
-
6
4%
-
1
5%
-
-
6
2%
-
-
-
1
2%
6
4%
Cool Millions
6
2%
2
3%
3
4%F
1
2%
-
-
3
4%K
2
3%K
1
2%
-
-
1
3%
-
-
-
5
2%
3
4%
1
2%
-
-
2
1%
Megaball
5
1%
2
3%
1
1%
-
1
2%
1
1%
3
4%
1
2%
-
-
1
1%
2
6%P
-
-
-
3
1%
2
3%
1
2%
-
1
2%
1
1%
Lucky 7
5
2
2
-
1
-
-
3
-
-
2
1
-
-
-
4
1
1
1
1
1
1%
3%
3%
-
2%
-
-
5%
-
-
1%
3%
-
-
-
1%
1%
2%
2%
2%
1%
Black
3
1%
1
1%
1
1%
1
2%
-
-
1
1%
1
2%
1
2%
-
-
-
-
-
-
3
1%
1
1%
1
2%
-
-
1
1%
Other
45
12%
18
9
26%ACD 11%
EF
5
9%
2
4%
11
9%
15
7
21%AJK 11%
6
10%
2
5%
15
11%
5
25%O
2
11%
-
30
11%
14
21%T
5
11%
4
9%
3
5%
8
23%OP
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
19
12%
Page 13
Colorado Lottery Tracking Study
Table: 11
Q2/Q3: Games advertised past month - total awareness
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE SEEN OR
HEARD ADVERTISING
IN THE PAST MONTH
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
376
69
79
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
57
49
121
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
72
64
61
37
139
PAST
WEEK
(L)
PAST
MONTH
(M)
35
20
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
18
27
273
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
44
47
61
154
None
7
2%
1
1%
2
3%
-
-
4
3%
-
-
-
-
7
5%
-
-
1
6%
-
6
2%
-
-
-
-
7
5%
Don't Know
3
1%
1
1%
-
-
-
2
2%
-
-
2
3%
-
1
1%
-
-
-
-
3
1%
-
-
1
2%
1
2%
1
1%
1433
381%
347
503%
196
417%
206
338%
485
315%
Sigma
328
415%
205
360%
165
337%
382
316%
348
483%
283
442%
240
393%
118
319%
431
310%
215
614%
104
520%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
71
394%
92
341%
939
344%
326
479%
212
482%
Page 14
Colorado Lottery Tracking Study
Table: 12
Q4: Source of Advertising past month
POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TV
208
35%FU
Billboards
133
22%K
In-store signs
(point-of-sale)
132
35
29
22%FKU 40%ADE 27%F
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
90
69
46
48
53%ADE 45%AF
F
32
36%F
25
36%F
56
23%
45
44
27
46%AIJ 51%AIJ 29%
K
K
18
27%
71
28%
23
13
55%AOP 43%
30
34%AF
22
24%
16
23%
39
16%
30
31%K
31
36%AK
26
28%K
15
22%K
30
12%
12
29%
23
26%F
13
19%
32
13%
34
35%AK
27
31%K
22
24%K
15
22%
32
13%
19
8
45%AOP 27%
12
13%
7
10%
20
8%
26
25%
240
PAST
WEEK
(G)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
28
42
450
89
61
68
87
288
11
39%
12
29%
148
33%
43
48%AU
31
51%AU
24
35%
32
37%
76
26%
12
7
40%AOP 25%
6
14%
95
21%
25
28%U
17
28%
17
25%
23
26%
50
17%
8
29%
7
17%
88
20%
29
33%AU
19
31%U
20
29%U
17
20%
46
16%
13
7
31%AOP 23%O
3
11%
2
5%
56
12%
21
24%AU
8
13%
8
12%
13
15%
32
11%
Radio
82
14%K
24
20
28%ADE 19%DF
F
6
7%
8
12%
24
10%
26
17
27%AIJ 20%K
K
Internet
55
9%E
20
11
23%ACD 10%E
EF
5
6%
1
1%
18
8%
22
13
23%AIJ 15%IJK
K
4
4%
2
3%
14
6%
16
5
38%ANO 17%OP
P
3
11%
1
2%
30
7%
21
7
24%AST 11%
U
3
4%
5
6%
19
7%
Newspaper
54
9%
14
14
16%AEF 13%F
8
9%
3
4%
15
6%
16
14
5
16%AIJ 16%AIJK 5%
K
3
4%
15
6%
11
5
26%AOP 17%
3
11%
2
5%
33
7%
14
16%TU
7
11%
6
9%
5
6%
21
7%
Bus signs
41
7%
13
15%AEF
7
7%
6
7%
3
4%
12
5%
10
10%
3
3%
3
4%
13
5%
6
14%N
1
2%
29
6%
9
10%
5
8%
4
6%
4
5%
18
6%
Events (such as
festivals,
sporting events,
etc)
19
3%
9
3
10%ACDE 3%
F
1
1%
1
1%
5
2%
6
6%K
5
6%
2
2%
1
1%
5
2%
6
14%AMOP -
1
4%
-
12
3%
7
8%ART
-
1
1%
-
11
4%
Social Media
16
3%
5
12%AOP
-
1
4%
-
10
2%
4
4%T
2
3%
3
4%
-
7
2%
11
13%IK
5
6%
3
3%
2
2%
1
1%
5
2%
5
5%
2
2%
3
3%
1
1%
5
2%
5
17%ANOP -
Direct mail
9
2%
4
5%AD
2
2%
-
-
3
1%
4
4%K
3
3%
-
-
2
1%
2
5%
-
1
4%
-
6
1%
6
7%ARST U
-
-
3
1%
No specific place
5
1%
1
1%
1
1%
2
2%
-
1
*
1
1%
-
3
3%AK
-
1
*
1
2%
-
1
4%
-
3
1%
1
1%
-
-
-
4
1%
Other
4
1%
-
-
2
2%
-
2
1%
-
-
2
2%
1
1%
1
*
-
-
-
1
2%
3
1%
-
-
2
3%U
1
1%
1
*
Don't Know
1
*
-
-
1
1%
-
-
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
43
41%
45
50%B
32
46%
28
32%
41
45%
11
37%
14
50%L
24
57%L
242
54%L
33
37%
21
34%
30
44%
42
48%
Not Stated
302
27
51%BGH 31%
LQR
152
38
63%ABC 39%
DE
40
155
9
60%GH 62%AGH 21%
I
175
61%AQRST
Sigma
1061
178%
228
262%
207
195%
155
172%
103
149%
364
152%
237
244%
195
224%
150
163%
106
158%
365
146%
123
293%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
66
220%
53
189%
56
133%
756
168%
213
239%
117
192%
118
174%
142
163%
464
161%
Page 15
Colorado Lottery Tracking Study
Table: 13
Q4: Source of Advertising past month
POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE POWERBALL
294
60
63
45
37
TV
208
71%I
46
77%
48
76%
32
71%
Billboards
133
45%K
30
50%
26
41%
In-store signs
(point-of-sale)
132
45%
35
58%EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
88
59
59
51
27
25
68%
56
64%
45
76%I
44
75%I
27
53%
22
49%
16
43%
39
44%
30
51%K
31
53%K
29
46%
23
51%
13
35%
32
36%
34
58%K
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
95
33
19
14
18
18
67%
71
75%I
23
70%
13
68%
11
79%
26
51%K
15
56%K
30
32%
12
36%
12
63%
27
46%
22
43%
15
56%K
32
34%
19
58%
208
56
40
38
45
12
67%
148
71%
43
77%
31
78%
24
63%
32
71%
76
67%
7
50%
6
33%
95
46%
25
45%
17
43%
17
45%
23
51%
50
44%
8
42%
8
57%
7
39%
88
42%
29
52%
19
48%
20
53%
17
38%
46
41%
24
27%
26
17
44%AIK 29%
12
24%
7
26%
20
21%
13
39%O
7
37%
3
21%
2
11%
56
27%
21
38%
8
20%
8
21%
13
29%
32
28%
4
8%
2
7%
14
15%
16
5
48%AOP 26%
3
21%
1
6%
30
14%
21
7
38%ARS 18%
TU
3
8%
5
11%
19
17%
5
10%
3
11%
15
16%
11
33%AP
5
26%
3
21%
2
11%
33
16%
14
25%
7
18%
6
16%
5
11%
21
19%
6
18%
5
26%N
-
1
6%
29
14%
9
16%
5
13%
4
11%
4
9%
18
16%
7
13%RT
11
10%RT
Radio
82
28%D
24
40%D
20
32%D
6
13%
8
22%
Internet
55
19%E
20
11
33%ACD 17%E
E
5
11%
1
3%
18
20%E
22
13
37%AIJ 22%I
K
Newspaper
54
18%
14
23%
14
22%
8
18%
3
8%
15
17%
16
27%I
14
24%
Bus signs
41
14%
13
22%
7
11%
6
13%
3
8%
12
14%
10
17%
11
19%I
3
6%
3
11%
13
14%
Events (such as
festivals,
sporting events,
etc)
19
6%
9
15%AD
3
5%
1
2%
1
3%
5
6%
6
10%
5
8%
2
4%
1
4%
5
5%
6
18%AP
-
1
7%
-
12
6%
Social Media
16
5%
5
8%
3
5%
2
4%
1
3%
5
6%
5
8%
2
3%
3
6%
1
4%
5
5%
5
15%AP
-
1
7%
-
10
5%
Direct mail
9
3%
4
7%
2
3%
-
-
3
3%
4
7%
3
5%
-
-
2
2%
2
6%
-
1
7%
-
6
3%
No specific place
5
2%
1
2%
1
2%
2
4%
-
1
1%
1
2%
-
3
6%
-
1
1%
1
3%
-
1
7%
-
3
1%
1
2%
Other
4
1%
-
-
2
4%
-
2
2%
-
-
2
4%
1
4%
1
1%
-
-
-
1
6%
3
1%
Don't Know
1
*
-
-
1
2%
-
-
-
-
-
-
1
1%
-
-
-
-
1
*
Sigma
759
258%
201
335%
164
260%
110
244%
71
192%
212
241%
199
337%
167
283%
109
214%
66
244%
210
221%
114
345%
55
289%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
39
279%
32
178%
514
247%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
113
-
1
3%
-
2
5%
3
8%
-
7
6%
-
-
3
3%
-
-
-
4
4%
-
-
2
5%
1
2%
1
1%
-
-
-
-
1
1%
4
7%
6
11%ARST U
180
321%
96
240%
88
232%
100
222%
289
256%
Page 16
Colorado Lottery Tracking Study
Table: 14
Q4: Source of Advertising past month
MEGA MILLIONS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TV
136
32
34
21
23%FJU 37%AEF 32%AEF 23%
26
21
30%AEF 20%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
12
17%
36
15%
33
30
22
34%AJK 34%AJK 24%J
7
10%
43
17%
20
10
48%AOP 33%
8
29%
7
17%
91
20%
31
35%AU
19
31%U
18
26%
19
22%
48
17%
16
18%
11
16%
24
10%
27
27
22
28%AJK 31%AJK 24%JK
5
7%
16
6%
13
6
31%AOP 20%
6
21%
5
12%
67
15%
21
24%U
13
21%U
15
22%U
16
18%
33
11%
14
16%F
8
12%
16
7%
28
21
16
29%AJK 24%AJK 17%JK
3
4%
16
6%
17
5
40%AMO 17%
P
5
18%
6
14%
50
11%
24
11
27%ATU 18%
13
19%U
9
10%
28
10%
8
3
19%AOP 10%
1
4%
2
5%
30
7%
13
15%AU
6
9%
8
9%
15
5%
10
24%AP
2
7%
4
10%
21
5%
12
8
13%ATU 13%TU
6
9%
3
3%
11
4%
Billboards
98
16%FK
In-store signs
(point-of-sale)
85
26
21
14%FJK 30%ADE 20%F
F
Radio
46
8%K
15
11
17%ADE 10%
F
6
7%
2
3%
12
5%
19
9
20%AIJ 10%K
K
7
8%K
4
6%
7
3%
Newspaper
40
7%J
11
13%AF
10
9%
5
6%
3
4%
11
5%
12
12%JK
7
8%J
-
10
4%
Internet
34
6%KU
14
6
16%ACDE 6%
F
4
4%
3
4%
7
3%
15
8
15%AIJK 9%K
3
3%
2
3%
6
2%
13
5
31%ANO 17%AOP
P
1
4%
-
15
3%
14
16%ATU
5
8%U
4
6%
4
5%
7
2%
Bus signs
27
5%
13
4
15%ACDE 4%
F
1
1%
2
3%
7
3%
10
10%AJK
8
9%JK
3
3%
-
6
2%
9
2
21%ANOP 7%
1
4%
1
2%
14
3%
10
11%AU
2
3%
3
4%
3
3%
9
3%
Events (such as
festivals,
sporting events,
etc)
10
2%
10
11%JK
3
10%
4
7%
5
6%AEF
2
2%
1
1%
-
2
1%
1
1%
4
5%
1
1%
1
1%
3
1%
2
5%
-
-
-
8
2%
3
3%
-
1
1%
-
6
2%
-
3
4%U
-
2
1%
Social Media
8
1%
3
3%F
3
3%
-
1
1%
1
*
2
2%
1
1%
3
3%
-
2
1%
1
2%
-
1
4%
-
6
1%
3
3%
Direct mail
6
1%
3
3%
1
1%
-
-
2
1%
3
3%
1
1%
-
-
2
1%
3
7%AP
-
-
-
3
1%
5
6%ASTU -
-
-
1
*
No specific place
5
1%
1
1%
-
2
2%
-
2
1%
1
1%
-
2
2%
-
2
1%
1
2%
-
1
4%
-
3
1%
1
1%
-
-
-
4
1%
Don't Know
3
1%
1
1%
1
1%
-
1
1%
-
-
-
-
1
1%
2
1%
-
-
-
-
3
1%
1
1%
-
-
1
1%
1
*
Other
2
*
-
-
1
1%
-
1
*
-
-
1
1%
1
1%
-
-
-
-
1
2%P
1
*
-
-
1
1%U
1
1%
-
58
55%
60
67%B
45
65%B
179
47
75%ABC 48%
54
191
13
81%AGH 76%AGH 31%
I
I
18
60%L
18
64%L
27
64%L
310
69%L
45
51%
33
54%
88
300
78
52
44
53
622
Not Stated
387
42
65%BCG 48%
HLQ
Sigma
887
192
172
131
198
42
48%
161
51
55%
138
306
110
183
95
36
53%
106
55
63%
119
216
75%AQRST
381
149%
221%
162%
146%
128%
125%
204%
185%
150%
116%
122%
262%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
173%
157%
126%
138%
206%
156%
156%
137%
132%
Page 17
Colorado Lottery Tracking Study
Table: 15
Q4: Source of Advertising past month
MEGA MILLIONS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE MEGA MILLIONS
209
45
48
30
24
TV
136
65%
32
71%
34
71%
21
70%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
61
50
45
41
13
12
50%
36
59%
33
66%
30
67%
22
54%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
59
29
12
10
15
7
54%
43
73%
20
69%
10
83%
8
80%
7
47%
PAST
WEEK
(Q)
PAST
MONTH
(R)
44
28
32
32
72
91
65%
31
70%
19
68%
18
56%
19
59%
48
67%
140
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
Billboards
98
47%K
26
58%
21
44%
16
53%
11
46%
24
39%
27
54%K
27
60%K
22
54%K
5
38%
16
27%
13
45%
6
50%
6
60%
5
33%
67
48%
21
48%
13
46%
15
47%
16
50%
33
46%
In-store signs
(point-of-sale)
85
41%F
26
58%AF
21
44%
14
47%
8
33%
16
26%
28
56%JK
21
47%K
16
39%
3
23%
16
27%
17
59%P
5
42%
5
50%
6
40%
50
36%
24
55%T
11
39%
13
41%
9
28%
28
39%
Radio
46
22%
15
33%E
11
23%
6
20%
2
8%
12
20%
19
9
38%AIK 20%
7
17%
4
31%
7
12%
8
28%
3
25%
1
10%
2
13%
30
21%
13
30%
4
14%
6
19%
8
25%
15
21%
Newspaper
40
19%
11
24%
10
21%
5
17%
3
13%
11
18%
12
24%
10
22%
7
17%
-
10
17%
10
34%P
3
25%
2
20%
4
27%
21
15%
12
27%
8
29%
6
19%
3
9%
11
15%
Internet
34
16%
14
6
31%ACF 13%
4
13%
3
13%
7
11%
15
8
30%AIK 18%
3
7%
2
15%
6
10%
13
5
1
45%AOP 42%AOP 10%
-
15
11%
14
32%AU
5
18%
4
13%
4
13%
7
10%
Bus signs
27
13%
13
4
29%ACDF 8%
1
3%
2
8%
7
11%
10
20%
8
18%
3
7%
-
6
10%
9
31%AP
2
17%
1
10%
1
7%
14
10%
10
23%
2
7%
3
9%
3
9%
9
13%
Events (such as
festivals,
sporting events,
etc)
10
5%
5
11%
2
4%
1
3%
-
2
3%
1
2%
4
9%
1
2%
1
8%
3
5%
2
7%
-
-
-
8
6%
3
7%
-
1
3%
-
6
8%
Social Media
8
4%
3
7%
3
6%
-
1
4%
1
2%
2
4%
1
2%
3
7%
-
2
3%
1
3%
-
1
10%
-
6
4%
3
7%
-
3
9%
-
2
3%
Direct mail
6
3%
3
7%
1
2%
-
-
2
3%
3
6%
1
2%
-
-
2
3%
-
-
-
3
2%
-
-
-
1
1%
No specific place
5
2%
1
2%
-
2
7%
-
2
3%
1
2%
-
2
5%
-
2
3%
1
3%
-
1
10%
-
3
2%
1
2%
-
-
-
4
6%
Don't Know
3
1%
1
2%
1
2%
-
1
4%
-
-
-
-
1
8%
2
3%
-
-
-
-
3
2%
1
2%
-
-
1
3%
1
1%
Other
2
1%
-
-
1
3%
-
1
2%
-
-
1
2%
1
8%AK
-
-
-
-
1
7%
1
1%
-
-
1
3%
1
3%
-
Sigma
500
239%
26
173%
312
223%
70
219%
64
200%
150
333%
114
238%
71
237%
43
179%
121
198%
151
302%
119
264%
87
212%
24
185%
115
195%
3
10%AP
97
334%
34
283%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
26
260%
5
11%AU
138
314%
62
221%
165
229%
Page 18
Colorado Lottery Tracking Study
Table: 16
Q4: Source of Advertising past month
SCRATCH GAMES
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TV
211
43
35%FKU 49%AF
In-store signs
(point-of-sale)
129
41
30
22%FKU 47%ACD 28%F
EF
52
49%AF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
36
40%F
32
46%F
47
20%
23
26%F
12
17%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
250
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
42
30
28
42
450
89
61
68
87
12
40%
9
32%
20
48%
148
33%
43
48%AU
29
48%U
25
37%
30
34%
82
28%
8
19%
81
18%
32
18
36%ATU 30%U
17
25%U
19
22%
42
15%
6
14%N
45
10%
15
17%
8
13%
8
12%
14
16%
27
9%
1
2%
36
8%
16
6
18%ASU 10%
4
6%
9
10%
24
8%
3
11%
4
10%
23
5%
19
7
21%AST 11%U
U
2
3%
7
8%
11
4%
92
67
49
36
51%AIJ 41%K
K
33
36%
22
33%
68
27%
21
50%P
23
10%
35
27
36%AIJ 31%K
K
19
21%
13
19%
33
13%
20
8
48%AOP 27%
10
36%P
8
9%
7
10%
17
7%
13
6
31%ANP 20%N
-
10
11%
6
9%
15
6%
11
7
4
26%AOP 23%AOP 14%
11
26%AP
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
288
Radio
72
12%FK
24
15
28%ACD 14%F
F
7
8%
11
16%F
15
6%
21
19
22%AIK 22%AIK
Billboards
60
10%
20
10
23%ACDE 9%
F
10
11%
5
7%
15
6%
18
19%AK
Internet
46
20
10
8%FKU 23%ACDE 9%F
F
6
7%
3
4%
7
3%
17
10
18%AIK 11%K
4
4%
5
7%
10
4%
Newspaper
39
7%F
15
11
17%ADE 10%F
F
4
4%
2
3%
7
3%
16
8
16%AIJK 9%K
4
4%
3
4%
8
3%
10
5
24%ANP 17%AP
1
4%
4
10%
19
4%
15
5
17%ASTU 8%
4
6%
5
6%
10
3%
Bus signs
28
5%
13
4
15%ACDE 4%
F
3
3%
1
1%
7
3%
9
9%IJK
8
9%IJK
2
2%
1
1%
7
3%
8
4
19%ANO 13%AP
P
-
1
2%
15
3%
10
11%AU
4
7%
2
3%
3
3%
8
3%
Social Media
14
2%
4
5%D
-
-
5
2%
4
4%
1
1%
2
2%
-
7
3%
3
7%
-
-
-
11
2%
2
3%
1
1%
1
1%
7
2%
Direct mail
13
2%
7
2
8%ACDE 2%
F
1
1%
-
3
1%
5
5%I
3
3%
-
1
1%
4
2%
3
7%AP
1
3%
1
4%
-
8
2%
7
1
8%ASTU 2%
-
-
5
2%
Events (such as
festivals,
sporting events,
etc)
11
2%
7
2
8%ACDE 2%
F
-
-
2
1%
6
6%AJK
1
1%
1
1%
-
3
1%
-
-
5
1%
5
6%ATU
-
1
1%
-
5
2%
5
5%D
10
11%
5
17%P
6
14%AMNO P
3
3%
Other
7
1%
2
2%
1
1%
1
1%
1
1%
2
1%
1
1%
1
1%
2
2%
1
1%
2
1%
2
5%P
-
-
1
2%
4
1%
1
1%
1
2%
1
1%
1
1%
3
1%
No specific place
5
1%
-
2
2%
1
1%
-
2
1%
-
-
3
3%AK
1
1%
1
*
-
-
1
4%
1
2%
3
1%
-
-
1
1%
1
1%
3
1%
Don't Know
2
*
-
-
1
1%
-
1
*
-
-
-
-
2
1%
-
-
-
-
2
*
-
-
-
-
2
1%
Not Stated
307
28
38
28
170
37
34
41
35
12
14
14
18
248
36
22
30
41
40
160
177
52%BCG 32%
HLR
Sigma
944
158%
224
257%
36%
44%
41%
182
172%
133
148%
95
138%
71%ABC 38%
DE
306
128%
218
225%
39%
45%
52%
158
182%
129
140%
95
142%
64%AGH 29%
I
337
135%
120
286%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
47%
50%
43%
62
207%
43
154%
64
152%
55%L
648
144%
40%
36%
44%
47%
202
227%
103
169%
96
141%
131
151%
61%AQRST
406
141%
Page 19
Colorado Lottery Tracking Study
Table: 17
Q4: Source of Advertising past month
SCRATCH GAMES
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE SCRATCH GAMES
289
59
68
50
41
TV
211
73%
43
73%
52
76%
36
72%
In-store signs
(point-of-sale)
129
45%
41
30
69%ACD 44%
EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
70
60
53
51
32
32
78%
47
67%
49
82%I
36
68%
33
65%
23
46%
12
29%
23
33%
35
58%IK
27
51%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
90
30
16
14
24
22
69%
68
76%
21
70%
12
75%
9
64%
19
37%
13
41%
33
37%
20
8
67%AOP 50%
10
71%OP
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
202
53
39
38
46
20
83%
148
73%
43
81%
29
74%
25
66%
30
65%
82
74%
8
33%
81
40%
32
60%AU
18
46%
17
45%
19
41%
42
38%
6
25%
45
22%N
15
28%
8
21%
8
21%
14
30%
27
24%
1
4%
36
18%
16
30%S
6
15%
4
11%
9
20%
24
22%
111
Radio
72
25%N
24
15
41%ACD 22%
F
7
14%
11
27%
15
21%
21
35%IK
19
36%IK
8
16%
7
22%
17
19%
13
6
43%ANP 38%N
Billboards
60
21%O
20
10
34%ACE 15%
10
20%
5
12%
15
21%
18
30%
10
19%
10
20%
6
19%
15
17%
11
7
4
37%AOP 44%AOP 29%O
Internet
46
16%
20
10
34%ACD 15%
EF
6
12%
3
7%
7
10%
17
10
28%AIK 19%
4
8%
5
16%
10
11%
11
37%AP
5
31%P
3
21%
4
17%
23
11%
19
7
36%AST 18%
U
2
5%
7
15%
11
10%
Newspaper
39
13%
15
11
25%ADE 16%
F
4
8%
2
5%
7
10%
16
8
27%AIK 15%
4
8%
3
9%
8
9%
10
33%AP
5
31%P
1
7%
4
17%
19
9%
15
5
28%AST 13%
U
4
11%
5
11%
10
9%
Bus signs
28
10%
13
4
22%ACDE 6%
3
6%
1
2%
7
10%
9
15%
8
15%
2
4%
1
3%
7
8%
8
4
27%ANO 25%P
P
-
1
4%
15
7%
10
19%U
4
10%
2
5%
3
7%
8
7%
Social Media
14
5%
5
7%
-
-
5
7%
4
7%
1
2%
2
4%
-
7
8%
3
10%
-
-
-
11
5%
3
6%
2
5%
1
3%
1
2%
7
6%
Direct mail
13
4%
7
12%AE
2
3%
1
2%
-
3
4%
5
8%I
3
6%
-
1
3%
4
4%
3
10%
1
6%
1
7%
-
8
4%
-
-
5
5%
Events (such as
festivals,
sporting events,
etc)
11
4%
7
2
12%ADEF 3%
-
-
2
3%
6
10%A
1
2%
1
2%
-
3
3%
6
20%AOP
-
-
-
5
2%
5
9%T
-
1
3%
-
5
5%
4
7%
-
PAST
WEEK
(Q)
7
1
13%ASTU 3%
Other
7
2%
2
3%
1
1%
1
2%
1
2%
2
3%
1
2%
1
2%
2
4%
1
3%
2
2%
2
7%
-
-
1
4%
4
2%
1
2%
1
3%
1
3%
1
2%
3
3%
No specific place
5
2%
-
2
3%
1
2%
-
2
3%
-
-
3
6%
1
3%
1
1%
-
-
1
7%
1
4%
3
1%
-
-
1
3%
1
2%
3
3%
Don't Know
2
1%
-
-
1
2%
-
1
1%
-
-
-
-
2
2%
-
-
-
-
2
1%
-
-
-
-
2
2%
196
332%
144
212%
48
300%
29
207%
46
192%
Sigma
637
220%
93
186%
67
163%
136
194%
181
302%
124
234%
88
173%
60
188%
177
197%
108
360%
400
198%
166
313%
81
208%
66
174%
90
196%
229
206%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 20
Colorado Lottery Tracking Study
Table: 18
Q4: Source of Advertising past month
LOTTO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TV
141
24%FU
34
37
17
39%ADF 35%ADF 19%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
7
17%
95
21%
18
26%F
34
14%
37
23
38%AIJ 26%
K
22
24%
10
15%
46
18%
21
10
50%ANO 33%
P
7
25%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
450
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
39
21
44%AST 34%U
U
19
28%U
22
25%U
39
14%
In-store signs
(point-of-sale)
94
29
22
16%FKU 33%ADE 21%F
F
14
16%
9
13%
20
8%
30
18
31%AIJ 21%K
K
13
14%
11
16%K
20
8%
19
5
45%AMO 17%
P
8
29%OP
3
7%
57
13%
28
17
31%ATU 28%AU
12
18%U
13
15%
23
8%
Billboards
70
12%KU
22
10
25%ACDE 9%
F
10
11%
8
12%
20
8%
21
22%AK
12
13%K
9
13%
16
6%
12
6
29%AOP 20%O
4
14%
1
2%
46
10%
20
22%AU
8
13%
8
12%
13
15%U
20
7%
Radio
59
10%
20
14
23%ADE 13%F
F
5
6%
4
6%
16
7%
20
8
21%AHIK 9%
5
5%
8
12%
18
7%
11
4
26%ANO 13%
P
1
4%
2
5%
40
9%
19
5
21%ARSU 8%
5
7%
10
11%
20
7%
Newspaper
42
7%
16
4
18%ACDE 4%
F
4
4%
4
6%
14
6%
14
7
14%AIJK 8%
5
5%
2
3%
14
6%
11
2
26%AMNO 7%
P
1
4%
3
7%
25
6%
14
16%ATU
5
7%
5
6%
13
5%
Internet
41
7%U
17
9
20%ACDE 8%
F
3
3%
1
1%
11
5%
16
9
16%AIJ 10%K
K
5
5%
2
3%
9
4%
11
5
26%AOP 17%AP
3
11%
2
5%
20
4%
18
7
20%AST 11%U
U
4
6%
3
3%
9
3%
Bus signs
28
5%
14
5
16%ACDE 5%
F
2
2%
1
1%
6
3%
9
9%IJK
7
8%
2
2%
1
1%
9
4%
8
5
19%ANO 17%ANOP P
-
15
3%
10
11%ATU
5
8%TU
5
7%TU
1
1%
7
2%
Events (such as
festivals,
sporting events,
etc)
18
3%
8
4
9%ADEF 4%
1
1%
-
5
2%
4
4%
3
3%
1
1%
2
3%
8
3%
5
12%AOP
6
7%T
2
3%
1
1%
-
9
3%
Direct mail
11
2%
4
5%
1
1%
-
4
2%
4
4%
2
2%
-
1
1%
4
2%
Social Media
11
2%
7
3
8%ADEF 3%
-
-
1
*
6
6%AJK
1
1%
2
2%
-
2
1%
2
2%
11
13%
2
5%
5
12%AOP
5
8%
2
7%
-
-
11
2%
1
3%
-
-
8
2%
5
6%ATU
1
2%
1
1%
-
4
1%
1
3%
1
4%
-
4
1%
6
7%ATU
1
2%
2
3%
-
2
1%
Other
4
1%
-
-
2
2%
-
2
1%
-
-
2
2%K
2
3%K
-
-
-
1
4%P
1
2%
2
*
-
-
2
3%U
2
2%U
-
Don't Know
1
*
-
1
1%
-
-
-
-
1
1%
-
-
-
-
-
-
-
1
*
-
-
-
-
1
*
58
63%
47
70%G
186
14
74%AGH 33%
I
14
47%
17
61%L
31
309
74%LM 69%LM
40
45%
28
46%
36
53%
95
332
55
43
50
Not Stated
387
40
65%BCG 46%
LMQR
Sigma
907
211
58
55%
169
65
72%BC
124
43
62%B
178
48
74%ABC 49%
88
311
209
48
55%
138
127
119
633
205
100
100
55
226
63%QR 78%AQRST
124
373
152%
243%
159%
138%
128%
130%
215%
159%
138%
142%
133%
283%
183%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
154%
119%
141%
230%
164%
147%
143%
130%
Page 21
Colorado Lottery Tracking Study
Table: 19
Q4: Source of Advertising past month
LOTTO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE LOTTO
209
47
48
25
26
TV
141
67%
34
72%
37
77%F
17
68%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
62
49
39
34
20
18
69%
34
55%
37
76%J
23
59%
22
65%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
64
28
16
11
11
10
50%
46
72%
21
75%
10
63%
7
64%
7
64%
PAST
WEEK
(Q)
PAST
MONTH
(R)
49
33
32
32
62
95
67%
39
80%
21
64%
19
59%
22
69%
39
63%
141
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
In-store signs
(point-of-sale)
94
45%
29
22
62%AEF 46%
14
56%F
9
35%
20
32%
30
18
61%AIK 46%
13
38%
11
55%
20
31%
19
5
68%AMO 31%
P
8
3
73%MOP 27%
57
40%
28
57%U
17
52%
12
38%
13
41%
23
37%
Billboards
70
33%
22
47%C
10
21%
10
40%
8
31%
20
32%
21
43%K
11
28%
12
35%
9
45%
16
25%
12
43%
6
38%
4
36%
1
9%
46
33%
20
41%
8
24%
8
25%
13
41%
20
32%
Radio
59
28%
20
43%E
14
29%
5
20%
4
15%
16
26%
20
41%HI
8
21%
5
15%
8
40%I
18
28%
11
39%
4
25%
1
9%
2
18%
40
28%
19
39%RS
5
15%
5
16%
10
31%
20
32%
Newspaper
42
20%
16
34%AC
4
8%
4
16%
4
15%
14
23%C
14
29%
7
18%
5
15%
2
10%
14
22%
11
39%AP
2
13%
1
9%
3
27%
25
18%
14
29%
5
15%
5
16%
5
16%
13
21%
Internet
41
20%E
17
9
36%ADE 19%
F
3
12%
1
4%
11
18%
16
33%AK
9
23%
5
15%
2
10%
9
14%
11
39%AP
5
31%
3
27%
2
18%
20
14%
18
7
37%AST 21%
U
4
13%
3
9%
9
15%
Bus signs
28
13%
14
5
30%ACD 10%
EF
2
8%
1
4%
6
10%
9
18%
7
18%
2
6%
1
5%
9
14%
8
29%AP
5
31%P
-
-
15
11%
10
20%T
5
15%
5
16%
1
3%
7
11%
Events (such as
festivals,
sporting events,
etc)
18
9%
8
17%E
4
8%
1
4%
-
5
8%
4
8%
3
8%
1
3%
2
10%
8
13%
5
18%
2
13%
-
-
11
8%
6
12%T
2
6%
1
3%
-
9
15%T
Direct mail
11
5%
4
9%
2
4%
1
4%
-
4
6%
4
8%
2
5%
-
1
5%
4
6%
2
7%
1
6%
-
-
8
6%
5
10%
1
3%
1
3%
-
4
6%
Social Media
11
5%
-
-
1
2%
6
12%
1
3%
2
6%
-
2
3%
5
18%AP
1
6%
1
9%
-
4
3%
6
12%T
1
3%
2
6%
-
2
3%
7
3
15%ADEF 6%
Other
4
2%
-
-
2
8%
-
2
3%
-
-
2
6%
Don't Know
1
*
-
1
2%
-
-
-
-
1
3%
-
Sigma
520
249%
171
364%
111
231%
59
236%
45
173%
133
215%
161
329%
90
231%
69
203%
2
10%AGK
48
240%
-
-
-
1
9%
1
9%
2
1%
-
-
2
6%
2
6%
-
-
-
-
-
-
1
1%
-
-
-
-
1
2%
64
200%
69
216%
146
228%
105
375%
41
256%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
26
236%
19
173%
324
230%
165
337%
72
218%
147
237%
Page 22
Colorado Lottery Tracking Study
Table: 20
Q4: Source of Advertising past month
MATCHPLAY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
240
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
TV
42
14
13
7%FKP 16%ADE 12%EF
U
F
6
7%
1
1%
8
3%
18
9
19%AIJ 10%K
K
7
8%K
2
3%
5
2%
17
5
40%AMN 17%P
OP
2
7%
2
5%
16
4%
19
8
21%ATU 13%TU
7
10%U
3
3%
4
1%
In-store signs
(point-of-sale)
34
16
7
6%EJK 18%ACDE 7%E
PTU
F
2
2%
-
9
4%
16
7
16%AIJK 8%JK
4
4%
-
6
2%
18
2
43%AMNO 7%
P
1
4%
-
13
3%
16
7
18%AST 11%TU
U
4
6%T
-
6
2%
Internet
19
3%
8
3
9%ADEF 3%
2
2%
1
1%
5
2%
8
8%AK
3
3%
3
3%
1
1%
4
2%
7
4
17%ANO 13%AOP
P
-
-
8
2%
9
10%ATU
3
5%U
2
3%
2
2%
3
1%
Billboards
14
2%
7
2
8%ACDE 2%
F
1
1%
-
4
2%
9
1
9%AHIJ 1%
K
1
1%
-
2
1%
7
1
17%ANOP 3%
-
-
6
1%
7
8%ATU
2
3%
2
3%
-
2
1%
Radio
14
2%
8
2
9%ACDE 2%
F
1
1%
1
1%
2
1%
7
7%AJK
2
2%
-
1
*
6
2
14%ANOP 7%P
-
-
6
1%
6
7%ATU
2
3%
3
4%
-
3
1%
Newspaper
12
2%
8
1
9%ACDE 1%
F
-
-
3
1%
8
8%AHIJ K
1
1%
-
3
1%
7
1
17%ANOP 3%
-
-
4
1%
7
2
8%ASTU 3%
-
-
3
1%
Bus signs
9
2%
5
2
6%ADEF 2%
-
-
2
1%
5
5%AK
2
2%
1
1%
-
1
*
5
12%AOP
1
3%
-
-
3
1%
5
6%ATU
1
2%
2
3%U
-
1
*
Events (such as
festivals,
sporting events,
etc)
8
1%
4
5%AD
1
1%
-
-
3
1%
4
4%K
1
1%
1
1%
-
2
1%
3
7%AP
-
-
-
5
1%
3
3%
-
1
1%
-
4
1%
Direct mail
6
1%
3
3%
1
1%
-
-
2
1%
3
3%
1
1%
-
-
2
1%
4
10%AOP
-
-
-
2
*
5
6%ASTU -
-
-
1
*
Social Media
6
1%
4
5%ADF
1
1%
-
-
1
*
3
3%K
-
2
2%
-
1
*
4
10%AOP
-
1
4%P
-
1
*
4
4%ATU
-
2
3%U
-
-
Don't Know
5
1%
-
1
1%
3
3%AF
-
1
*
-
-
-
1
1%
4
2%
-
-
-
-
5
1%
-
-
1
1%
-
4
1%
No specific place
3
1%
-
-
2
2%
-
1
*
1
1%
-
1
1%
1
1%
-
-
-
2
7%AP
-
1
*
-
-
-
1
1%
2
1%
Other
1
*
-
-
1
1%
-
-
-
-
-
1
1%
-
-
-
-
1
2%AP
-
-
-
1
1%U
-
-
70
72%
73
84%
80
87%G
62
93%G
22
73%L
23
82%L
Not Stated
520
65
87%BGL 75%
MQ
88
83%
77
86%
66
220
96%ABC 92%BC
D
4
5%K
233
20
93%AGH 48%
40
411
64
95%LM 91%ALM 72%
48
79%
55
81%
82
269
94%QRS 93%AQRS
Sigma
693
116%
142
163%
122
115%
95
106%
69
100%
261
109%
152
157%
101
116%
103
112%
68
101%
264
106%
98
233%
38
127%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
29
104%
43
102%
481
107%
145
163%
73
120%
80
118%
88
101%
302
105%
Page 23
Colorado Lottery Tracking Study
Table: 21
Q4: Source of Advertising past month
MATCHPLAY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE MATCHPLAY
76
22
18
13
TV
42
55%U
14
64%
13
72%
6
46%
In-store signs
(point-of-sale)
34
45%
16
7
73%ACD 39%
E
Internet
19
25%
8
36%
Billboards
14
18%
Radio
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
20
27
14
12
1
33%
8
40%
18
67%K
9
64%
7
58%
2
15%
-
9
45%
16
59%J
7
50%
3
17%
2
15%
1
33%
5
25%
8
30%
7
32%
2
11%
1
8%
-
4
20%
14
18%
8
36%
2
11%
1
8%
1
33%
Newspaper
12
16%
8
36%ACD
Bus signs
9
12%
Events (such as
festivals,
sporting events,
etc)
3
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
17
22
8
5
2
2
40%
5
29%
17
77%P
5
63%
2
40%
2
100%
4
33%
-
6
35%
18
2
82%AMN 25%
OP
1
20%
3
21%
3
25%
1
20%
4
24%
7
32%
4
50%
9
33%
1
7%
1
8%
-
2
12%
7
32%
2
10%
7
26%
4
29%
2
17%
-
1
6%
-
1
8%
-
3
18%
5
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
39
25
13
13
5
19
16
41%
19
76%U
8
62%U
7
54%
3
60%
4
21%
-
13
33%
16
64%TU
7
54%
4
31%
-
6
32%
-
-
8
21%
9
36%
3
23%
2
15%
2
40%
3
16%
1
13%
-
-
6
15%
7
28%
2
15%
2
15%
-
2
11%
6
27%
2
25%
-
-
6
15%
6
24%
2
15%
3
23%
-
3
16%
7
32%P
1
13%
-
-
4
10%
7
28%S
2
15%
-
-
3
16%
2
15%
-
1
5%
1
6%
-
-
3
15%
8
30%H
5
23%
2
11%
-
-
2
10%
5
19%
2
14%
1
8%
-
1
6%
5
23%
1
13%
-
-
3
8%
5
20%
1
8%
8
11%
4
18%
1
6%
-
-
3
15%
4
15%
1
7%
1
8%
-
2
12%
3
14%
-
-
-
5
13%
3
12%
-
1
8%
-
4
21%
Direct mail
6
8%
3
14%
1
6%
-
-
2
10%
3
11%
1
7%
-
-
2
12%
4
18%
-
-
-
2
5%
5
20%
-
-
-
1
5%
Social Media
6
8%
4
18%
1
6%
-
-
1
5%
3
11%
-
2
17%
-
1
6%
4
18%P
-
1
20%
-
1
3%
4
16%
-
2
15%
-
-
Don't Know
5
7%
-
1
6%
3
23%B
-
1
5%
-
-
-
1
20%G
-
-
-
-
5
13%
-
-
1
8%
-
No specific place
3
4%
-
-
2
15%
-
1
5%
1
4%
-
1
8%
1
20%
-
-
-
-
1
3%
-
-
-
Other
1
1%
-
-
1
8%
-
-
-
-
-
1
20%AG
-
-
-
-
-
-
1
8%
Sigma
173
228%
77
350%
34
189%
18
138%
3
100%
41
205%
82
304%
28
200%
23
192%
6
120%
4
24%AG
31
182%
78
355%
16
200%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2
40%ALP
6
120%
1
50%ALP
3
150%
70
179%
81
324%
25
192%
25
192%
1
20%Q
4
21%Q
2
11%
-
-
6
120%
33
174%
Page 24
Colorado Lottery Tracking Study
Table: 22
Q4: Source of Advertising past month
CASH 5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
TV
71
12%PU
23
17
26%ADE 16%DF
F
5
6%
6
9%
19
8%
19
14
20%AJK 16%
In-store signs
(point-of-sale)
47
23
10
8%FKP 26%ACDE 9%EF
U
F
5
6%
1
1%
8
3%
20
7
21%AHIJ 8%
K
Radio
30
17
5
5%FKP 20%ACDE 5%
U
F
1
1%
3
4%
4
2%
13
13%AIK
Internet
28
5%PU
14
6
16%ACDE 6%E
F
2
2%
-
6
3%
11
9
2
11%AIJ 10%AIJK 2%
K
Newspaper
25
4%P
11
3
13%ACDF 3%
2
2%
3
4%
6
3%
9
9%AIK
4
5%
Billboards
20
3%
8
5
9%ADEF 5%D
-
-
7
3%
Bus signs
11
2%P
6
2
7%ADEF 2%
-
-
250
4
6%
22
9%
8
9%K
3
4%
4
4%
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
21
10
2
50%ANO 33%ANOP 7%
P
3
7%
35
8%
20
16
10
22%ATU 26%ATU 15%U
8
9%
17
6%
8
3%
18
4
43%AMN 13%P
OP
2
5%
19
4%
19
11
21%AST 18%ATU
U
6
9%U
3
3%
8
3%
4
6%K
3
1%
11
6
26%ANO 20%ANOP P
2
5%
11
2%
11
12%AU
3
4%
4
5%
6
2%
-
6
2%
12
5
29%ANO 17%ANOP P
1
2%
10
2%
14
7
16%AST 11%ATU
U
2
3%
1
1%
4
1%
2
2%
2
3%
8
3%
10
4
24%ANO 13%AP
P
2
5%
8
2%
10
11%AU
4
7%
2
3%
3
3%
6
2%
9
2
9%AHIK 2%
1
1%
2
3%
6
2%
6
7
14%ANO 23%ANOP P
-
7
2%
7
8%ATU
5
8%TU
1
1%
1
1%
6
2%
3
1%
4
4%
1
1%
2
2%
1
1%
3
1%
5
12%AP
-
1
2%
2
*
5
6%AU
2
3%
1
1%
1
1%
2
1%
6
7%K
11
12%
67
PAST
WEEK
(L)
3
10%AP
3
11%
1
4%
6
10%U
Direct mail
7
1%
3
3%
1
1%
-
-
3
1%
2
2%
1
1%
-
1
1%
3
1%
4
10%AOP
1
3%
-
-
2
*
5
1
6%ASTU 2%
-
-
1
*
Events (such as
festivals,
sporting events,
etc)
7
1%
3
3%
1
1%
-
-
3
1%
3
3%
1
1%
1
1%
-
2
1%
3
7%AP
-
-
-
4
1%
3
3%
-
1
1%
-
3
1%
Social Media
6
1%
3
3%
1
1%
-
-
2
1%
3
3%K
-
2
2%
-
1
*
3
7%AP
-
1
4%P
-
2
*
3
3%U
-
2
3%U
-
1
*
No specific place
3
1%
-
-
2
2%
-
1
*
1
1%
-
1
1%
1
1%
-
-
-
2
7%AP
-
1
*
-
-
-
1
1%
2
1%
Other
1
*
-
-
1
1%
-
-
-
-
-
1
1%
-
-
-
-
1
2%AP
-
-
-
1
1%U
-
-
Don't Know
1
*
-
1
1%
-
-
-
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
81
76%B
77
86%B
58
84%B
66
76%
73
79%
58
87%G
215
86%GH
15
36%
15
50%
20
71%L
39
64%
51
75%
Not Stated
481
51
81%BGL 59%
MQR
211
67
88%ABC 69%
36
392
56
86%LM 87%ALM 63%
N
72
260
83%QR 90%AQRS
Sigma
738
124%
162
186%
133
125%
95
106%
71
103%
273
114%
161
166%
111
128%
107
116%
77
115%
278
111%
108
257%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
55
183%
29
104%
48
114%
494
110%
153
172%
91
149%
80
118%
94
108%
317
110%
Page 25
Colorado Lottery Tracking Study
Table: 23
Q4: Source of Advertising past month
CASH 5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE CASH 5
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
115
36
25
13
11
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
29
30
21
19
9
PAST
WEEK
(L)
PAST
MONTH
(M)
35
27
15
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
8
6
58
33
22
17
15
28
TV
71
62%N
23
64%
17
68%
5
38%
6
55%
19
66%
19
63%
14
67%
11
58%
4
44%
22
63%
21
78%N
10
67%
2
25%
3
50%
35
60%
20
61%
16
73%
10
59%
8
53%
17
61%
In-store signs
(point-of-sale)
47
41%E
23
10
64%AEF 40%
5
38%
1
9%
8
28%
20
7
67%AHK 33%
8
42%
3
33%
8
23%
18
4
67%AMP 27%
3
38%
2
33%
19
33%
19
58%TU
11
50%
6
35%
3
20%
8
29%
Radio
30
26%K
17
5
47%ACD 20%
F
1
8%
3
27%
4
14%
13
43%K
6
29%
4
21%
4
44%K
3
9%
6
40%
-
2
33%
11
19%
11
33%
6
27%
3
18%
4
27%
6
21%
Internet
28
24%
14
39%E
6
24%
2
15%
-
6
21%
11
37%J
9
2
43%IJK 11%
-
6
17%
12
5
44%ANP 33%
-
1
17%
10
17%
14
7
42%AST 32%
U
2
12%
1
7%
4
14%
Newspaper
25
22%
11
31%
3
12%
2
15%
3
27%
6
21%
9
30%
4
19%
2
11%
2
22%
8
23%
10
37%P
4
27%
1
13%
2
33%
8
14%
10
30%
4
18%
2
12%
3
20%
6
21%
Billboards
20
17%
8
22%
5
20%
-
-
7
24%
9
30%I
2
10%
1
5%
2
22%
6
17%
6
22%
7
47%ANP
-
-
7
12%
7
21%
5
23%
1
6%
1
7%
6
21%
Bus signs
11
10%
6
17%
2
8%
-
-
3
10%
4
13%
1
5%
2
11%
1
11%
3
9%
5
19%P
3
20%P
-
1
17%
2
3%
5
15%
2
9%
1
6%
1
7%
2
7%
Direct mail
7
6%
3
8%
1
4%
-
-
3
10%
2
7%
1
5%
-
1
11%
3
9%
4
15%
1
7%
-
-
2
3%
5
15%
1
5%
-
-
1
4%
Events (such as
festivals,
sporting events,
etc)
7
6%
3
8%
1
4%
-
-
3
10%
3
10%
1
5%
1
5%
-
2
6%
3
11%
-
-
-
4
7%
3
9%
-
1
6%
-
3
11%
Social Media
6
5%
3
8%
1
4%
-
-
2
7%
3
10%
-
2
11%
-
1
3%
3
11%
-
1
13%
-
2
3%
3
9%
-
2
12%
-
1
4%
No specific place
3
3%
-
-
-
1
3%
1
3%
-
1
5%
1
11%
-
-
-
2
25%ALP
-
1
2%
-
-
-
1
7%
2
7%
Other
1
1%
-
-
1
8%
-
-
-
-
-
1
11%A
-
-
-
-
-
-
-
1
6%
-
-
Don't Know
1
1%
-
1
4%
-
-
-
-
-
-
1
3%
-
-
-
-
1
2%
-
-
-
-
1
4%
9
113%
12
200%
97
294%
52
236%
Sigma
257
223%
111
308%
52
208%
2
15%AB
18
138%
13
118%
62
214%
94
313%
45
214%
34
179%
19
211%
63
180%
11
41%NP
93
344%
40
267%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1
17%ALP
102
176%
29
171%
22
147%
57
204%
Page 26
Colorado Lottery Tracking Study
Table: 24
Q4: Source of Advertising past month
RAFFLE TICKETS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
TV
27
12
5%DFU 14%ADF
Internet
9
8%DF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
-
4
6%DF
2
1%
14
6
14%AIJK 7%IK
1
1%
1
1%
5
2%
11
4
26%ANO 13%AOP
P
-
-
20
10
4
3%FPU 11%ACDE 4%F
F
3
3%F
2
3%
1
*
11
4
11%AIJK 5%
2
2%
-
3
1%
9
21%ANP
-
3
7%P
In-store signs
(point-of-sale)
20
3%FK
2
2%
-
1
*
11
7
11%AIJK 8%AIJK -
-
2
1%
7
3
17%AOP 10%OP
1
4%
Newspaper
12
2%
4
10%AP
1
3%
12
5
14%ACDE 5%F
F
5
6%ADF
4
4%
-
1
1%
2
1%
8
2
8%AIJK 2%
-
-
2
1%
2
7%P
450
12
3%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
15
5
17%ASTU 8%TU
2
3%
1
1%
4
1%
6
1%
13
2
15%ARST 3%U
U
2
3%U
2
2%
1
*
-
9
2%
8
4
9%ASTU 7%T
1
1%
-
7
2%
-
1
2%
6
1%
5
6%ATU
2
3%
1
1%
-
4
1%
Radio
9
2%
5
6%AF
2
2%F
1
1%
1
1%
-
6
2
6%AIJK 2%
-
-
1
*
3
7%AP
-
-
-
6
1%
4
4%U
1
2%
-
1
1%
3
1%
Direct mail
7
1%
2
2%
1
1%
-
1
1%
3
1%
4
4%AK
1
1%
-
-
2
1%
3
7%AP
-
-
-
4
1%
5
6%ASU
-
-
1
1%
1
*
Billboards
5
1%
1
1%
3
3%
-
-
1
*
1
1%
2
2%
1
1%
-
1
*
2
5%AP
1
3%
-
-
2
*
2
2%
1
2%
1
1%
-
1
*
Bus signs
4
1%
1
1%
2
2%
-
-
1
*
2
2%K
1
1%
1
1%
-
-
2
5%AP
-
-
-
2
*
2
2%
-
1
1%
-
1
*
Social Media
4
1%
1
1%
1
1%
1
1%
-
1
*
3
3%AK
-
1
1%
-
-
2
5%AP
-
-
1
2%P
1
*
3
3%AU
-
1
1%U
-
-
Events (such as
festivals,
sporting events,
etc)
2
*
-
1
1%
-
-
1
*
1
1%
-
1
1%
-
-
-
-
-
-
2
*
1
1%
-
1
1%U
-
-
Other
2
*
1
1%
1
1%
-
-
-
1
1%
-
1
1%
-
-
2
5%AP
-
-
-
-
1
1%
1
2%U
-
-
-
No specific place
2
*
1
1%
-
-
-
1
*
2
2%AK
-
-
-
-
2
5%AP
-
-
-
-
1
1%
-
-
-
1
*
92
87%
85
94%B
65
94%B
24
80%L
27
96%L
39
93%L
52
85%
64
94%Q
Not Stated
545
66
91%BGL 76%
MQ
Sigma
659
111%
117
134%
125
118%
92
102%
74
107%
233
71
97%ABC 73%
247
103%
135
139%
76
87%G
101
116%
89
97%GH
97
105%
66
240
23
99%AGH 96%AGH 55%
67
100%
256
102%
70
167%
35
117%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
100%
44
105%
428
65
95%ALM 73%
478
106%
125
140%
68
111%
74
109%
85
276
98%AQR 96%AQR
90
103%
299
104%
Page 27
Colorado Lottery Tracking Study
Table: 25
Q4: Source of Advertising past month
RAFFLE TICKETS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE RAFFLE
TICKETS
51
21
14
5
4
7
TV
27
53%D
12
57%D
9
64%D
-
4
100%D
Internet
20
39%U
10
48%
4
29%
3
60%
In-store signs
(point-of-sale)
20
39%
12
57%
5
36%
Newspaper
12
24%
5
24%
Radio
9
18%
Direct mail
Billboards
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
26
11
2
29%
14
54%
2
50%
1
14%
2
40%
-
4
29%
-
5
24%
2
14%
7
14%
2
10%
5
10%
Bus signs
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
10
19
6
1
3
-
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
22
24
9
4
2
12
55%
15
63%
5
56%
2
50%
1
50%
6
27%
13
54%U
2
22%
2
50%
2
100%U
1
8%
-
9
41%
8
33%
4
44%
1
25%
-
7
58%
3
1
6
55%
1
33%
1
100%
5
50%
11
58%
4
67%
-
11
42%
4
36%
2
67%
-
3
30%
9
47%
2
33%
-
1
14%
11
42%
7
64%
-
-
2
20%
7
37%
3
50%
1
25%
2
29%
8
31%
2
18%
-
-
2
20%
4
21%
1
17%
-
1
33%
6
27%
5
21%
2
22%
1
25%
-
4
33%
1
20%
1
25%
-
6
23%
2
18%
-
-
1
10%
3
16%
-
-
-
6
27%
4
17%
1
11%
-
1
50%
3
25%
1
7%
-
1
25%
3
43%
4
15%
1
9%
-
-
2
20%
3
16%
-
-
-
4
18%
5
21%
-
-
1
50%
1
8%
1
5%
3
21%
-
-
1
14%
1
4%
2
18%
1
33%
-
1
10%
2
11%
1
17%
-
-
2
9%
2
8%
1
11%
1
25%
-
1
8%
4
8%
1
5%
2
14%
-
-
1
14%
2
8%
1
9%
1
33%
-
-
2
11%
-
-
-
2
9%
2
8%
-
1
25%
-
1
8%
Social Media
4
8%
1
5%
1
7%
1
20%
-
1
14%
3
12%
-
1
33%
-
-
2
11%
-
-
1
33%
1
5%
3
13%
-
1
25%
-
-
Events (such as
festivals,
sporting events,
etc)
2
4%
-
1
7%
-
-
1
14%
1
4%
-
1
33%A
-
-
-
-
-
-
2
9%
1
4%
-
1
25%
-
-
Other
2
4%
1
5%
1
7%
-
-
-
1
4%
-
1
33%A
-
-
2
11%
-
-
-
-
1
4%
1
11%
-
-
-
No specific place
2
4%
1
5%
-
-
-
1
14%
2
8%
-
-
-
2
11%
-
-
-
-
1
4%
-
-
-
1
8%
114
224%
51
243%
33
236%
7
140%
14
200%
64
246%
10
250%
5
250%
Sigma
9
225%
25
227%
8
267%
1
100%
16
160%
47
247%
11
183%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1
100%
1
100%
3
100%AP
5
167%
50
227%
60
250%
16
178%
12
4
33%
23
192%
Page 28
Colorado Lottery Tracking Study
Table: 26
Q4: Source of Advertising past month
NO SPECIFIC GAME
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
TV
6
1%
-
1
1%
1
1%
-
4
2%
-
-
-
-
6
2%
-
1
3%
-
-
5
1%
-
-
-
-
6
2%
In-store signs
(point-of-sale)
3
1%
-
-
-
-
3
1%
-
-
-
-
3
1%
-
-
-
-
3
1%
-
-
-
-
3
1%
Billboards
2
*
-
1
1%
-
-
1
*
-
1
1%
-
-
1
*
-
-
-
-
2
*
-
-
-
1
1%
1
*
Newspaper
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
Social Media
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
Internet
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
Radio
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
Not Stated
589
99%
87
100%
104
98%
89
99%
69
100%
236
98%
97
100%
86
99%
92
100%
67
100%
244
98%
42
100%
29
97%
28
100%
42
100%
444
99%
89
100%
61
100%
68
100%
86
99%
282
98%
Sigma
604
101%
87
100%
106
100%
90
100%
69
100%
248
103%
97
100%
87
100%
92
100%
67
100%
258
103%
42
100%
30
100%
28
100%
42
100%
458
102%
89
100%
61
100%
68
100%
87
100%
296
103%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 29
Colorado Lottery Tracking Study
Table: 27
Q4: Source of Advertising past month
NO SPECIFIC GAME
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
BASE=RESPONDENTS
WHO ARE AWARE OF
ADVERTISING FOR
THE NO SPECIFIC
GAME
7
PAST
WEEK
(B)
-**
PAST
MONTH
(C)
2
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
1
-**
4
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
1
-**
-**
6
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
1
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-**
-**
6
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
-**
1
6
TV
6
86%
-
1
50%
1
100%
-
4
100%
-
-
-
-
6
100%H
-
1
100%
-
-
5
83%
-
-
-
-
6
100%T
In-store signs
(point-of-sale)
3
43%
-
-
-
-
3
75%
-
-
-
-
3
50%
-
-
-
-
3
50%
-
-
-
-
3
50%
Billboards
2
29%
-
1
50%
-
-
1
25%
-
1
100%
-
-
1
17%
-
-
-
-
2
33%
-
-
-
1
100%
1
17%
Newspaper
1
14%
-
-
-
-
1
25%
-
-
-
-
1
17%
-
-
-
-
1
17%
-
-
-
-
1
17%
Social Media
1
14%
-
-
-
-
1
25%
-
-
-
-
1
17%
-
-
-
-
1
17%
-
-
-
-
1
17%
Internet
1
14%
-
-
-
-
1
25%
-
-
-
-
1
17%
-
-
-
-
1
17%
-
-
-
-
1
17%
Radio
1
14%
-
-
-
-
1
25%
-
-
-
-
1
17%
-
-
-
-
1
17%
-
-
-
-
1
17%
Sigma
15
214%
-
2
100%
1
100%
-
12
300%
-
1
100%
-
-
14
233%
-
1
100%
-
-
14
233%
-
-
-
1
100%
14
233%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 30
Colorado Lottery Tracking Study
Table: 28
Q5: Aware of Second Chance Drawing
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
289
60
68
50
48%FKU 69%AEF 64%AEF 56%EF
25
36%
No
295
26
49%BCG 30%
LMQ
44
146
30
64%ABC 61%ABC 31%
D
D
Don't Know /
Prefer not to
answer
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
36
34%
40
44%B
-
12
2%
1
1%
2
2%
596
100%
87
100%
106
100%
90
100%
69
69
100%
240
86
36%
8
3%
240
100%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
97
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
30
92
67
250
42
51
55%JK
26
39%
100
40%
42
48%G
41
45%
39
58%G
2
2%
-
67
43
69%AHJ 49%
K
-
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
87
100%
92
100%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
61
42
450
89
32
22
11
76%ANO 73%ANP 39%
P
22
52%
199
44%
142
57%GI
10
24%
20
241
48%LM 54%LM
2
3%
8
3%
-
67
100%
250
100%
42
100%
7
23%
28
PAST
WEEK
(Q)
16
57%LM
1
3%
1
4%
30
100%
28
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
42
100%
10
2%
450
100%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
60
35
67%ATU 57%U
38
56%U
37
43%
117
41%
29
33%
24
39%
29
43%
48
55%Q
164
57%AQRS
2
3%
1
1%
2
2%
7
2%
61
100%
68
100%
87
100%
288
100%
89
100%
Page 31
Colorado Lottery Tracking Study
Table: 29
Q6: Likely to Participate in Second Chance Drawing
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
276
70
77
44
46%EFK 80%ADE 73%ADE 49%EF
PU
F
F
20
29%
No
228
11
38%BCG 13%
HLMNQR
S
Don't Know /
Prefer not to
answer
Sigma
92
15%BC
596
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
64
27%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
69
55
45
71%AIJ 63%AJK 49%K
K
67
31
46%K
250
76
30%
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
42
30
28
42
33
79%AP
21
70%AP
19
68%AP
450
89
61
25
60%P
176
39%
59
42
36
66%ATU 69%ATU 53%U
199
20
44%LMN 22%
O
21
20%
26
29%B
26
143
17
38%BC 60%ABC 18%
DE
15
17%
31
34%GH
25
139
7
37%GH 56%AGH 17%
IJ
4
13%
5
18%
11
26%
6
7%
8
8%
20
22%BC
23
33
33%ABC 14%
F
11
11%
17
20%
16
17%
11
16%
35
14%
2
5%
5
17%
4
14%
6
14%
87
100%
106
100%
97
100%
87
100%
92
100%
67
100%
250
100%
42
100%
30
100%
28
100%
42
100%
90
100%
69
100%
240
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
75
17%L
450
100%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
35
40%
104
36%
13
21%
16
24%
34
143
39%QRS 50%AQRS
10
11%
6
10%
16
24%QR
18
21%
41
14%
89
100%
61
100%
87
100%
288
100%
68
100%
Page 32
Colorado Lottery Tracking Study
Table: 30
Q7: Social Media websites used
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Facebook
333
56%FK
67
64
77%ACD 60%F
F
Do not follow /
visit Social
Media websites
161
27%BG
Yahoo
160
27%
YouTube
149
25%JT
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
69
240
97
87
92
67
250
42
30
28
42
450
89
61
68
87
288
46
51%
45
65%F
109
45%
68
70%AK
55
63%K
52
57%
38
57%
118
47%
30
71%AP
15
50%
16
57%
22
52%
249
55%
58
65%U
35
57%
39
57%
50
57%
150
52%
31
34%B
16
23%B
78
33%B
16
16%
19
22%
23
25%
16
24%
86
9
34%AGH 21%
10
33%
7
25%
10
24%
124
28%
18
20%
17
28%
18
26%
22
25%
84
29%
40
31
46%ACD 29%
EF
21
23%
15
22%
52
22%
30
31%
31
36%JK
25
27%
14
21%
58
23%
15
36%
7
23%
8
29%
12
29%
118
26%
34
18
38%ATU 30%
17
25%
19
22%
71
25%
45
26
52%ACD 25%
EF
14
16%
14
20%
49
20%
36
30
37%AJK 34%JK
23
25%J
8
12%
50
20%
21
7
50%AMN 23%
OP
7
25%
10
24%
104
23%
38
17
43%AST 28%T
U
16
24%
12
14%
65
23%
21
23%AJK
6
9%
21
8%
5
12%
5
17%
7
25%
7
17%
56
12%
12
13%
14
21%T
7
8%
35
12%
2
7%
4
14%
3
7%
38
8%
14
16%T
5
8%
4
6%
2
2%
30
10%T
8
9%
27
25%B
MSN
80
13%K
15
17%
11
10%
17
19%
11
16%
26
11%
14
14%
17
20%K
My Space
56
9%T
17
10
20%ACDE 9%
F
5
6%
2
3%
21
9%
12
12%
13
15%
6
7%
4
6%
20
8%
9
21%AP
Twitter
51
9%
14
16%AF
8
8%
7
8%
5
7%
17
7%
13
13%K
12
14%K
10
11%K
3
4%
12
5%
12
2
29%AMNO 7%
P
-
3
7%
34
8%
11
12%
7
11%
4
6%
8
9%
21
7%
LinkedIn
50
8%
10
11%
5
5%
6
7%
8
12%
21
9%
11
11%K
11
13%K
10
11%K
5
7%
12
5%
6
14%
4
13%
2
7%
6
14%
32
7%
7
8%
6
10%
5
7%
10
11%
21
7%
Google-Talk
37
6%
15
4
17%ACDE 4%
F
3
3%
4
6%
11
5%
11
11%J
4
5%
4
4%
1
1%
16
6%
8
19%AP
1
3%
2
7%
3
7%
23
5%
12
4
13%ASTU 7%
2
3%
4
5%
14
5%
Other
25
4%
3
3%
4
4%
2
2%
4
6%
12
5%
4
4%
5
6%
3
3%
3
4%
10
4%
2
5%
1
3%
2
7%
1
2%
18
4%
5
6%
3
5%
5
7%
4
5%
8
3%
Flickr
14
2%
4
5%
2
2%
1
1%
1
1%
6
3%
3
3%
3
3%
2
2%
1
1%
5
2%
3
7%P
1
3%
-
1
2%
9
2%
3
3%
2
3%
-
1
1%
8
3%
2
*
-
1
1%
-
-
1
*
-
2
2%AK
-
-
-
1
2%P
-
-
-
1
*
1
1%
-
-
-
1
*
13
2%
-
4
4%
1
1%
-
7
3%
4
4%
-
2
2%
1
1%
6
2%
1
2%
-
1
4%
1
2%
9
2%
2
2%
1
2%
1
1%
1
1%
8
3%
197
186%
154
171%
410
171%
222
229%
181
197%
100
149%
414
166%
122
290%
56
200%
79
188%
815
181%
215
242%
126
207%
125
184%
140
161%
516
179%
Hi-5
Not Stated
Sigma
1131
190%
238
274%
125
181%
202
232%
55
183%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
11
18%
Page 33
Colorado Lottery Tracking Study
Table: 31
Q8: Last visited CO Lottery website
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
In the Past Week
105
37
18
18%FIJ 43%ACD 17%
KPTU
EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
90
69
92
15
17%
9
13%
26
11%
50
22
52%AHI 25%IJK
JK
67
7
8%
16
38%
30
100%
28
100%
42
100%
18
17%
19
21%F
11
16%
25
10%
11
11%
15
17%K
27
15
29%AGK 22%K
46
43%B
43
48%B
38
55%B
172
15
72%ABC 15%
DE
28
32%G
37
40%G
240
100%
97
100%
87
100%
92
100%
19
21%TU
5
18%
10
11%
69
100%
54
12%
8
27%
84
14%K
90
100%
8
19%
43
196
8
64%GHI 78%AGH 19%
IJ
In the Past Year
106
100%
49
16
55%ARS 26%TU
TU
2
7%
22
21
25%AJK 23%AJK
87
100%
57
13%
2
5%
21
22%JK
67
100%
250
100%
42
100%
12
3
40%ANP 11%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
61
9
21%
15
6%
17
7%
89
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
8
29%P
9
21%
11
16%F
PAST
MONTH
(R)
42
19
8%
13
14%F
12
9
43%ALM 21%L
P
450
PAST
WEEK
(Q)
28
4
6%
24
23%AF
596
100%
30
23
8
55%AMN 27%P
OP
22
25%AF
Sigma
42
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
20
8%
87
15%FK
320
18
54%BGH 21%
ILMNQR
S
PAST
MONTH
(M)
5
7%
In the Past Month
I have never
visited the
Lottery website
250
PAST
WEEK
(L)
58
13%
8
9%
281
13
62%ALM 15%
NO
450
100%
89
100%
68
11
16%U
21
34%Q
61
100%
288
8
9%
20
7%
9
10%
30
10%
23
16
34%AQR 18%
TU
32
11%
19
10
31%AST 15%
U
5
8%
87
24
35%Q
68
100%
54
206
62%QRS 72%AQRS
87
100%
288
100%
Page 34
Colorado Lottery Tracking Study
Table: 32
Q9: Notice change to CO Lottery
website
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESONDENTS
WHO HAVE VISITED
THE CO WEBSITE IN
THE PAST MONTH
192
59
42
28
20
Yes
110
57%KU
36
61%
24
57%
21
75%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
43
71
44
11
55%
18
42%
52
25
73%AIK 57%K
13
46%
28
PAST
WEEK
(L)
PAST
MONTH
(M)
39
32
20
11
17
7
78%K
13
33%
24
75%MP
8
40%
8
73%
12
71%
22
56%AG
8
25%
11
55%LN
1
9%
4
24%
-
1
5%
2
18%L
9
No
69
36%
20
34%
16
38%
6
21%
6
30%
21
49%D
17
24%
17
39%
11
39%
2
22%
Don't Know /
Prefer not to
answer
13
7%
3
5%
2
5%
1
4%
3
15%
4
9%
2
3%
2
5%
4
14%G
-
4
10%
192
100%
59
100%
42
100%
28
100%
20
100%
43
100%
71
100%
44
100%
9
100%
39
100%
Sigma
28
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
20
100%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
11
100%
PAST
WEEK
(Q)
PAST
MONTH
(R)
68
35
21
17
50
58
52%
47
69%SU
24
69%SU
8
38%
12
71%U
19
38%
44
40%N
18
26%
10
29%
11
52%Q
4
24%
26
52%AQRT
111
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
1
6%
9
8%
3
4%
1
3%
2
10%
1
6%
5
10%
17
100%
111
100%
68
100%
35
100%
21
100%
17
100%
50
100%
Page 35
Colorado Lottery Tracking Study
Table: 33
Q10: Rating of CO Lottery Website
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESONDENTS
WHO HAVE VISITED
THE CO WEBSITE
276
69
60
TOP 3 BOX(10/8)
_______________
157
51
32
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
47
31
68
PAST
WEEK
(G)
PAST
MONTH
(H)
82
59
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
55
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
40
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
24
54
34
22
23
26
169
76
44
33
82
13
15
11
91
47
24
22
19
45
65%
42%
54%
62%
60%
50%
58%
55%
28
25
16
32
51
36
29
12
27
26
57%
74%ACD 53%
EF
53%
52%
47%
62%
61%
53%
50%
50%
76%AOP 59%
98
34
15
21
35
21
18
17
20
8
4
57
33
11
14
12
36%O
49%ACF 30%
32%
29%
31%
43%
36%
33%
25%
31%
59%AOP 36%
35%
15%
34%
43%
28%
32%
36%
34%
10 Excellent
Website
50
18%
18
26%
9
15%
8
17%
6
19%
9
13%
19
23%
12
20%
8
15%
2
8%
8
15%
10
29%O
6
27%
4
17%
2
8%
28
17%
18
24%
4
10%
8
18%
4
12%
16
20%
9
48
17%
16
23%
9
15%
7
15%
3
10%
12
18%
16
20%
9
15%
10
18%
4
17%
9
17%
10
29%O
2
9%
4
17%
2
8%
29
17%
15
20%
7
18%
6
14%
8
24%
12
15%
59
21%
17
25%
14
23%
10
21%
7
23%
11
16%
16
20%
15
25%
11
20%
6
25%
10
19%
6
18%
5
23%
7
30%
7
27%
34
20%
14
18%
13
33%
8
18%
7
21%
17
21%
7
49
18%
7
10%
17
28%B
8
17%
4
13%
13
19%
10
12%
14
24%
9
16%
5
21%
11
20%
3
9%
5
23%
2
9%
7
27%
31
18%
9
12%
11
28%Q
7
16%
7
21%
14
17%
6
33
12%
3
4%
6
10%
6
13%
6
19%B
12
18%B
8
10%
5
8%
9
16%
5
21%
6
11%
2
6%
1
5%
2
9%
3
12%
25
15%
6
8%
2
5%
8
18%
4
12%
13
16%
5
22
8%
6
9%
4
7%
2
4%
3
10%
7
10%
4
5%
3
5%
5
9%
1
4%
9
17%AGH
2
6%
2
9%
1
4%
2
8%
15
9%
6
8%
1
3%
4
9%
2
6%
9
11%
4
4
1%
-
-
1
2%
1
3%
2
3%
3
4%
-
-
1
4%
-
-
-
2
9%AP
1
4%
1
1%
3
4%
-
-
1
3%
-
5
TOP 2 BOX(10/9)
_______________
8
BOT 3 BOX(1/3)
______________
9
6
8
2
1
1
2
6
1
3
-
1
1
1
1
2
6
5
2
3
-
1
4%
3%
2%
11%C
3%
3%
7%
2%
5%
-
2%
3%
5%
4%
8%
4%
7%
5%
7%
-
1%
3
7
3%
1
1%
1
2%
3
6%
1
3%
1
1%
5
6%
1
2%
1
2%
-
-
1
3%
1
5%
-
1
4%
4
2%
4
5%U
2
5%U
1
2%
-
-
BOT 2 BOX(1/2)
______________
4
1
-
2
-
1
1
-
2
-
1
-
-
1
1
2
1
-
2
-
1
1%
1%
-
4%
-
1%
1%
-
4%
-
2%
-
-
4%
4%
1%
1%
-
5%
-
1%
2
2
1%
1
1%
-
1
2%
-
-
1
1%
-
1
2%
-
-
-
-
-
1
4%
1
1%
1
1%
-
1
2%
-
-
1 Poor
Website
2
1%
-
-
1
2%
-
1
1%
-
-
1
2%
-
1
2%
-
-
1
4%
-
1
1%
-
-
1
2%
-
1
1%
69
100%
60
100%
Sigma
11
18
276
100%
47
100%
31
100%
68
100%
82
100%
59
100%
55
100%
24
100%
54
100%
34
100%
22
100%
23
100%
26
100%
169
100%
76
100%
40
100%
44
100%
33
100%
82
100%
Mean
Std Dev.
Std Err.
Sigma
7.60
1.9
0.1
276
100%
8.14AD 7.68
F
1.8
1.5
0.2
0.2
69
60
100%
100%
7.26
2.3
0.3
47
100%
7.39
1.9
0.3
31
100%
7.29
1.9
0.2
68
100%
7.67
2.1
0.2
82
100%
7.92
1.6
0.2
59
100%
7.38
2.0
0.3
55
100%
7.42
1.5
0.3
24
100%
7.41
1.9
0.3
54
100%
8.35AO 7.82
P
1.7
1.9
0.3
0.4
34
22
100%
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
7.48
2.3
0.5
23
100%
6.92
1.9
0.4
26
100%
7.54
1.8
0.1
169
100%
7.66
2.2
0.2
76
100%
7.68
1.6
0.2
40
100%
7.30
2.2
0.3
44
100%
7.73
1.6
0.3
33
100%
7.63
1.8
0.2
82
100%
Page 36
Colorado Lottery Tracking Study
Table: 34
Q11: Main benefits of CO Lottery for the residents of CO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Funding for/
maintenance of
parks &
recreation, open
space, outdoor
projects
219
35
37%FKU 40%F
Money/Chance to
win money/get
rich/Win money to
help finances
100
17%E
Money goes toward
education/schools
62
10%S
Money for state/
Colorado/state
projects/
government
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
67
56
23%
45
46%K
32
37%K
45
49%AK
31
46%K
240
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
28
42
64
26%
25
60%AP
11
37%
11
39%
250
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
87
26
142
62%AMP 32%
47
53%AU
28
46%U
27
40%U
41
47%U
74
26%
54
19%
90
69
50
47%AF
41
46%F
37
54%AF
19
22%DE
18
17%
9
10%
5
7%
48
20%DE
15
15%
13
15%
11
12%
9
13%
52
21%
7
17%
3
10%
5
18%
8
19%
77
17%
15
17%
9
15%
12
18%
10
11%
9
10%
12
11%
15
17%E
4
6%
22
9%
11
11%
8
9%
8
9%
8
12%
26
10%
6
14%
4
13%
3
11%
2
5%
47
10%
13
15%S
4
7%
2
3%
6
7%
35
12%S
46
8%
4
5%
13
12%
5
6%
8
12%
16
7%
7
7%
7
8%
9
10%
6
9%
16
6%
1
2%
2
7%
2
7%
1
2%
40
9%
6
7%
6
10%
6
9%
8
9%
20
7%
Wildlife
21
4%
2
2%
3
3%
8
9%AF
2
3%
6
3%
3
3%
1
1%
7
8%H
2
3%
8
3%
1
2%
1
3%
2
7%
1
2%
15
3%
2
2%
4
7%
4
6%
2
2%
9
3%
Roads
15
3%
3
3%
5
5%F
5
6%EF
-
2
1%
3
3%
2
2%
4
4%
1
1%
5
2%
1
2%
1
3%
-
1
2%
11
2%
3
3%
3
5%T
1
1%
-
7
2%
Environment
15
3%
4
5%
5
5%F
2
2%
1
1%
3
1%
3
3%
1
1%
1
1%
3
4%
7
3%
1
2%
1
3%
-
10
2%
3
3%
-
-
2
2%
10
3%
Taxes/tax revenue
12
2%
-
-
1
1%
2
3%
8
3%
-
1
1%
4
4%G
2
3%
5
2%
-
-
-
-
12
3%
-
-
-
3
3%
9
3%
Money goes toward
economy/helps
economy
12
2%
2
2%
4
4%
-
1
1%
5
2%
2
2%
3
3%
2
2%
-
5
2%
-
1
3%
-
-
11
2%
2
2%
1
2%
1
1%
1
1%
7
2%
Goes back to the
community the
people
11
2%
5
2
6%ADEF 2%
-
-
3
1%
3
3%
3
3%
1
1%
-
4
2%
-
1
3%
-
1
2%
9
2%
1
1%
1
2%
-
2
2%
7
2%
3
11%AOP
450
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
288
Projects/programs
(unspecified)
6
1%
1
1%
1
1%
2
2%
1
1%
1
*
4
4%AK
-
1
1%
-
1
*
-
1
3%
-
1
2%
4
1%
2
2%
1
2%
1
1%
-
2
1%
Prizes
4
1%
1
1%
-
-
1
1%
2
1%
2
2%
-
-
-
2
1%
1
2%
-
-
-
3
1%
2
2%
-
-
1
1%
1
*
Senior citizens
4
1%
1
1%
1
1%
-
-
2
1%
-
2
2%
1
1%
-
1
*
-
-
-
-
4
1%
-
-
-
-
4
1%
Great Outdoors
Colorado
3
1%
-
-
-
1
1%
2
1%
-
-
1
1%
1
1%
1
*
-
-
-
-
3
1%
-
-
1
1%U
2
2%U
-
Other
58
10%Q
Don't know
75
13%CIS
10
11%
11
10%
9
10%
4
6%
23
10%
6
6%
8
9%
5
5%
8
9%
6
9%
48
10
20%ABC 10%
DE
16
10
18%AGK 11%
7
8%
5
5%
5
7%
7
10%
20
8%
3
7%
4
13%
4
14%
3
7%
44
10%
3
3%
10
16%Q
46
5
18%AHI 12%
2
7%
1
4%
4
10%
63
14%
7
8%
8
13%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
12
18%AQT
3
4%
6
7%
27
9%
7
8%
49
17%QST
Page 37
Colorado Lottery Tracking Study
Table: 34
Q11: Main benefits of CO Lottery for the residents of CO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
None
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
23
4%
2
2%
3
3%
2
2%
2
3%
14
6%
3
3%
3
3%
2
2%
1
1%
14
6%
686
115%
106
122%
133
125%
107
119%
75
109%
261
109%
117
121%
99
114%
112
122%
76
113%
277
111%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
51
121%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
2
7%
1
4%
1
2%
19
4%
3
3%
1
2%
34
113%
32
114%
49
117%
514
114%
109
122%
76
125%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
5
7%T
75
110%
87
288
1
1%
13
5%
92
106%
328
114%
Page 38
Colorado Lottery Tracking Study
Table: 35
Q13: Ever played CO lottery Games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
462
87
106
90
69
106
78%FK 100%AF 100%AF 100%AF 100%AF 44%
PU
No
130
22%BCDE GHIJLMN
OQRST
Don't Know/Prefer
not to answer
Sigma
4
1%
596
100%
87
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
-
-
-
-
-
-
106
100%
90
100%
69
100%
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
240
100%
92
67
250
97
87
92
67
116
100%AK 100%AK 100%AK 100%AK 46%
130
54%ABCD E
4
2%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
100%
-
-
-
-
-
-
87
100%
92
100%
67
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
250
100%
28
42
450
42
30
28
42
316
100%AP 100%AP 100%AP 100%AP 70%
130
52%AGHI J
4
2%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
100%
-
-
-
-
-
-
30
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
100%
42
100%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
450
100%
68
87
288
89
61
68
87
154
100%AU 100%AU 100%AU 100%AU 53%
130
29%ALMN O
4
1%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
100%
-
-
-
-
-
-
68
100%
87
100%
61
100%
130
45%AQRST
4
1%
288
100%
Page 39
Colorado Lottery Tracking Study
Table: 36
Q14: CO Lottery Games Ever Played
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Scratch Games
356
87
106
90
69
60%FK 100%AF 100%AF 100%AF 100%AF
PU
Powerball
346
74
80
58%FKP 85%ADE 75%AF
U
F
65
72%AF
43
62%F
80
33%
Lotto
308
63
52%FKP 72%AF
U
60
67%AF
47
68%AF
66
28%
82
59
85%AHI 68%AK
K
Mega Millions
192
47
39
32%FKP 54%ACE 37%F
U
F
39
43%AF
20
29%
47
20%
Cash 5
146
45
38
32
14
24%FKP 52%ACD 36%AEF 36%AEF 20%F
U
EF
69
65%AF
MatchPlay
63
27
14
11%FKP 31%ACD 13%F
TU
EF
Raffle tickets
47
14
8%FKP 16%AF
TU
9
8%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
28
42
90
36%
36
86%AP
27
90%AP
27
96%AP
-
37
88%AP
26
87%AP
49
73%AK
54
22%
35
83%AP
65
55
37
67%AIJ 63%AIJ 40%K
K
K
20
30%K
14
6%
26
62%AP
15
6%
58
32
24
60%AHI 37%AJK 26%K
JK
14
21%K
17
7%
30
18
5
31%AIJ 21%AIJK 5%
K
6
9%K
4
2%
24
12
4
57%ANO 40%ANP 14%P
P
18
19%AJK
14
5
33%ANO 17%P
P
240
-
8
9%
3
4%
11
5%
11
12%F
5
7%
8
3%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
81
66
84%AJK 76%AK
92
67
70
76%AK
46
69%K
97
87
92
67
100%AK 100%AK 100%AK 100%AK
61
66%AK
250
8
9%K
8
9%K
5
7%
7
3%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
87
38
225
90%AP 50%
72
81%AU
51
84%AU
52
76%AU
65
114
75%AU 40%
23
82%AP
39
217
93%AP 48%
76
85%AU
55
55
90%ATU 81%AU
26
87%AP
21
75%AP
35
187
83%AP 42%
89
61
68
87
100%AU 100%AU 100%AU 100%AU
-
17
57%AP
16
57%AP
25
104
60%AP 23%
56
35
31
23
63%AST 57%ATU 46%ATU 26%U
U
46
16%
-
52
32
21
58%AST 52%AST 31%U
U
U
16
18%U
25
9%
12
29%AP
11
2%
34
16
7
38%AST 26%AST 10%U
U
U
3
3%
3
1%
3
11%
5
12%P
19
4%
18
9
20%ATU 15%TU
1
1%
10
3%
42
30
28
42
100%AP 100%AP 100%AP 100%AP
450
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
8
12%TU
66
76%AU
288
92
32%
Other
7
1%
1
1%
2
2%
1
1%
2
3%
1
*
2
2%
1
1%
-
1
1%
3
1%
1
2%
-
-
-
6
1%
2
2%
1
2%
-
2
2%
2
1%
None
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
Don't Know
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
-
-
-
-
1
*
134
22%BCDE GHIJLMN
OQRST
-
-
-
134
56%ABCD E
-
-
-
134
54%AGHI J
-
-
-
134
30%ALMN O
-
-
-
Not Stated
Sigma
1601
269%
358
411%
357
337%
306
340%
203
294%
364
152%
433
446%
326
375%
297
323%
208
310%
325
130%
215
512%
143
477%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
122
436%
196
467%
905
201%
399
448%
260
426%
242
356%
263
302%
134
47%AQRST
428
149%
Page 40
Colorado Lottery Tracking Study
Table: 37
Q14: CO Lottery Games Ever Played
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE EVER
PLAYED CO LOTTERY
GAMES
462
87
106
Scratch Games
356
77%F
Powerball
346
74
80
75%EKU 85%ADE 75%
65
72%
43
62%
80
75%
Lotto
308
63
67%KPU 72%
69
65%
60
67%
47
68%
66
62%
82
59
85%AHI 68%K
K
61
66%K
Mega Millions
192
47
39
42%EKP 54%ACE 37%
TU
39
43%
20
29%
47
44%E
Cash 5
146
45
38
32%FKP 52%ACD 36%EF
TU
EF
32
36%EF
14
20%
8
9%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
28
42
90
78%
36
86%P
27
90%P
27
96%AP
-
37
88%P
26
87%P
49
73%K
54
47%
35
83%AP
65
55
37
67%AIJ 63%AIJ 40%K
K
K
20
30%K
14
12%
26
62%AP
15
14%
58
32
60%AHI 37%JK
JK
24
26%K
14
21%
17
15%
3
4%
11
10%
30
18
31%AIJ 21%IJK
K
5
5%
6
9%
4
3%
24
12
4
57%ANO 40%ANP 14%P
P
18
19%AJK
8
9%
8
9%
5
7%
7
6%
14
5
33%ANO 17%P
P
69
87
106
90
69
100%AF 100%AF 100%AF 100%AF
MatchPlay
63
27
14
14%EIK 31%ACD 13%
PTU
EF
Raffle tickets
47
10%PT
106
-
14
16%
9
8%
11
12%
5
7%
8
8%
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
67
81
84%J
66
76%
70
76%
46
69%
97
87
92
67
100%AK 100%AK 100%AK 100%AK
116
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
87
154
38
225
90%AP 71%
72
81%
51
84%
52
76%
65
75%
114
74%
23
82%
39
217
93%AP 69%
76
85%AU
55
55
90%ATU 81%U
26
87%AP
21
75%
35
187
83%AP 59%
17
57%P
16
57%P
25
104
60%AP 33%
316
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
66
76%U
89
61
68
87
100%AU 100%AU 100%AU 100%AU
92
60%
-
56
35
31
63%AST 57%ATU 46%TU
U
23
26%
46
30%
-
52
32
21
58%AST 52%AST 31%U
U
U
16
18%
25
16%
12
29%AP
11
3%
34
16
7
38%AST 26%AST 10%U
U
U
3
3%
3
2%
3
11%
5
12%
19
6%
18
9
20%ATU 15%T
8
12%T
1
1%
10
6%
42
30
28
42
100%AP 100%AP 100%AP 100%AP
Other
7
2%
1
1%
2
2%
1
1%
2
3%
1
1%
2
2%
1
1%
-
1
1%
3
3%
1
2%
-
-
-
6
2%
2
2%
1
2%
-
2
2%
2
1%
None
1
*
-
-
-
-
1
1%
-
-
-
-
1
1%
-
-
-
-
1
*
-
-
-
-
1
1%
Don't Know
1
*
-
-
-
-
1
1%
-
-
-
-
1
1%
-
-
-
-
1
*
-
-
-
-
1
1%
Sigma
1467
318%
358
411%
357
337%
306
340%
203
294%
230
217%
433
446%
326
375%
297
323%
208
310%
191
165%
215
512%
143
477%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
122
436%
196
467%
771
244%
399
448%
260
426%
242
356%
263
302%
294
191%
Page 41
Colorado Lottery Tracking Study
Table: 38
Q15: CO Lottery Games Played in the past year
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Scratch Games
287
87
106
90
48%EF 100%AE 100%AE 100%AEF
KPU
F
F
Powerball
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
42
30
64
26%
34
81%AP
27
26
27
170
90%AOP 93%AOP 64%AP 38%
64
48
43
38
72%ATU 79%ATU 63%ATU 44%U
92
32%
-
36
86%AP
24
80%AP
21
75%AP
30
164
71%AP 36%
73
51
47
32
82%ATU 84%ATU 69%ATU 37%U
74
26%
-
72
59
58
74%AJK 68%AJK 63%AK
279
70
65
54
29
47%FJK 80%ACD 61%AEF 60%AEF 42%F
PU
EF
59
25%
97
87
92
100%AJ 100%AJ 100%AJK
K
K
Lotto
221
57
54
45
20
37%FJK 66%ACD 51%AEF 50%AEF 29%
PTU
EF
44
18%
78
44
48
15
80%AHI 51%AJK 52%AJK 22%
JK
33
13%
35
23
83%AOP 77%AP
20
71%AP
23
116
55%AP 26%
Mega Millions
169
45
36
28%FJK 52%ACE 34%F
PU
F
16
23%
38
16%
62
53
36
7
64%AIJ 61%AIJ 39%AJK 10%K
K
K
10
4%
25
60%AP
14
50%AP
21
50%AP
Cash 5
104
40
29
20
17%EFJ 46%ACD 27%AEF 22%EF
KOPTU EF
3
4%
11
5%
48
24
12
49%AHI 28%AIJ 13%K
JK
K
5
7%
14
6%
7
8%
1
1%
7
3%
26
13
27%AIJ 15%IK
K
3
3%
5
7%K
4
2%
24
11
4
57%ANO 37%AOP 14%P
P
9
10%F
2
3%
5
2%
15
5
15%AHIJ 6%
K
5
5%
1
1%
5
2%
12
1
29%AMNO 3%
P
1
1%
1
1%
1
1%
1
*
-
3
1%
51
9%BCDG HILQRS
-
-
136
23%BCDE GHIJLMN
OQRST
-
-
Raffle tickets
31
11
4
5%FKP 13%ACEF 4%
T
Other
None
Not Stated
Sigma
5
1%
1334
224%
1
1%
336
386%
306
289%
260
289%
2
2%
-
-
-
-
-
136
57%ABCD E
-
-
34
17
49%ABCD 7%BCD
F
-
106
154%
318
133%
400
412%
285
328%
254
276%
32
48%K
-
250
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-
51
25
11
9%EFK 29%ACD 10%EF
PTU
EF
67
PAST
MONTH
(M)
240
34
38%F
92
PAST
WEEK
(L)
69
MatchPlay
90
PAST
WEEK
(G)
92
137%
68
87
89
61
68
100%AT 100%AT 100%ATU
U
U
-
288
-
51
35
28
17
57%AST 57%ATU 41%ATU 20%
U
37
13%
4
5%
18
6%
6
14%P
6
1%
31
12
7
35%ARS 20%ATU 10%TU
TU
-
1
*
2
7%
3
7%
12
3%
15
5
17%ASTU 8%TU
4
6%T
-
7
2%
-
1
1%
1
*
-
-
-
136
54%AGHI J
-
-
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
61
45
25
12
51%AST 41%AST 18%TU
U
U
-
133
443%
88
20%
89
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-
-
209
498%
450
PAST
MONTH
(R)
-
1
2%
293
117%
42
42
30
28
100%AO 100%AO 100%AOP
P
P
27
24
40%AGH 10%GHI
IK
-
17
57%AP
28
PAST
WEEK
(Q)
115
411%
5
12%L
-
115
274%
4
1%
2
2%
1
2%
-
-
-
-
136
30%ALMN O
-
-
46
10%L
742
165%
370
416%
238
390%
209
307%
31
20
36%AQRS 7%QRS
U
-
123
141%
136
47%AQRST
386
134%
Page 42
Colorado Lottery Tracking Study
Table: 39
Q15: CO Lottery Games Played in the past year
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE EVER
PLAYED CO LOTTERY
GAMES
460
87
106
Scratch Games
287
87
106
90
62%EF 100%AE 100%AE 100%AEF
JPT
F
F
Powerball
279
70
65
61%EJK 80%ACD 61%E
PTU
EF
Lotto
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
69
104
-
-
54
60%E
29
42%
59
57%
221
57
54
48%EJK 66%ACD 51%E
PTU
EF
45
50%E
20
29%
44
42%
78
44
80%AHI 51%JK
JK
Mega Millions
169
45
36
37%EJK 52%ACE 34%
PTU
F
34
38%
16
23%
Cash 5
104
40
29
23%EFI 46%ACD 27%EF
JKOPTU EF
20
22%EF
None
Sigma
1
1%
51
11%BCDG HILQRS
1198
260%
336
386%
89
61
48
43
79%ATU 63%T
27
26
27
90%AOP 93%AOP 64%
170
54%
64
72%T
-
-
36
86%AP
24
80%AP
48
52%JK
15
22%
33
29%
38
37%
62
53
36
64%AIJ 61%AIJ 39%JK
K
K
7
10%
10
9%
3
4%
11
11%
48
24
12
49%AHI 28%IJK 13%
JK
5
7%
14
12%
7
8%
1
1%
7
7%
26
13
27%AIJ 15%IK
K
3
3%
5
7%
4
4%
24
11
4
57%ANO 37%AOP 14%P
P
4
4%
9
10%
2
3%
5
5%
15
5
15%AHIJ 6%
K
5
5%
1
1%
5
4%
12
1
29%AMNO 3%
P
1
1%
1
1%
1
1%
1
1%
-
3
3%
-
-
306
289%
260
289%
34
17
49%ABC 16%BCD
DF
106
154%
182
175%
2
2%
-
-
-
-
-
400
412%
285
328%
254
276%
157
138%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
152
38
44%
92
61%T
21
75%P
30
71%P
164
52%
73
51
47
82%ATU 84%ATU 69%TU
32
37%
74
49%
35
23
83%AOP 77%AP
20
71%AP
23
55%P
116
37%
89
61
68
100%AT 100%AT 100%ATU
U
U
-
-
25
60%AP
14
50%P
21
50%P
88
28%
51
35
28
57%AST 57%ATU 41%TU
U
17
20%
37
24%
-
-
45
25
12
51%AST 41%AST 18%T
U
U
4
5%
18
12%
6
14%P
6
2%
31
12
35%ARS 20%TU
TU
7
10%TU
-
1
1%
2
7%
3
7%
12
4%
4
6%T
-
7
5%T
-
-
-
1
1%
1
1%
-
-
17
57%AP
42
30
28
100%AO 100%AO 100%AOP
P
P
1
2%
27
24
40%AGH 21%AGHI IK
92
137%
42
314
34
81%AP
97
87
92
100%AJ 100%AJ 100%AJK
K
K
28
PAST
MONTH
(R)
64
56%
31
7%T
5
1%
30
PAST
WEEK
(Q)
32
48%
Raffle tickets
Other
42
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
58
63%
51
25
11
11%EIK 29%ACD 10%E
PTU
EF
11
13%CE
PAST
MONTH
(M)
67
72
59
74%AJK 68%J
114
PAST
WEEK
(L)
92
MatchPlay
90
PAST
WEEK
(G)
209
498%
133
443%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
115
411%
5
12%L
115
274%
15
5
17%ASTU 8%T
4
1%
46
15%LMN
606
193%
2
2%
1
2%
-
-
-
-
370
416%
238
390%
209
307%
31
20
36%AQR 13%QRS
SU
123
141%
250
164%
Page 43
Colorado Lottery Tracking Study
Table: 40
Q16: CO Lottery Games played in the past month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
197
59
48
27
33%FJK 68%ACD 45%ADF 30%F
PTU
EF
Scratch Games
181
82
79
19
30%EFK 94%ACD 75%ADE 21%EF
PU
EF
F
Lotto
144
50
32
24%FIJ 57%ACD 30%EF
KPTU
EF
Mega Millions
109
37
21
18%FJK 43%ACD 20%F
PU
EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
93
70
33
96%AHI 80%AIJ 36%JK
JK
K
67
250
-
-
19
28%K
8
12%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
42
450
89
31
20
74%AOP 67%AP
15
54%AP
19
45%P
109
24%
67
42
22
75%AST 69%AST 32%U
U
U
17
20%
48
17%
38
15%
32
15
76%AMN 50%AP
OP
12
43%P
14
33%
105
23%
50
35
20
56%AST 57%AST 29%
U
U
21
24%
55
19%
24
10%
31
17
12
74%ANO 57%AOP 43%AP
P
13
31%P
69
15%
82
40
21
92%ARS 66%AST 31%TU
TU
U
-
-
13
31%AP
53
12%
43
20
13
48%AST 33%ATU 19%U
U
13
15%U
20
7%
40
17%
-
-
19
21%
11
16%
31
13%
66
34
12
68%AHI 39%AIJ 13%
JK
K
18
20%F
11
16%
22
9%
55
32
16
57%AHI 37%AIJ 17%JK
JK
K
4
6%K
2
1%
22
14
6
52%ANP 47%ANP 21%
32
35%K
PAST
MONTH
(R)
28
21
30%F
54
38
56%AIJ 44%AK
K
PAST
WEEK
(Q)
68
87
288
Cash 5
56
31
15
9%DEF 36%ACD 14%DEF
KOPTU EF
2
2%
1
1%
7
3%
28
16
3
29%AIJ 18%AIJK 3%
K
2
3%
7
3%
34
18
3
81%ANO 60%ANO 11%OP
P
P
-
-
30
14
2
34%AST 23%ASTU 3%
U
2
2%
8
3%
MatchPlay
32
21
3
5%EFI 24%ACDE 3%
KPTU F
3
3%
-
5
2%
22
5
23%AHIJ 6%IK
K
-
2
3%
3
1%
19
7
45%ANO 23%ANP
P
-
3
7%P
3
1%
25
7
28%ARS 11%STU
TU
-
-
-
Raffle tickets
14
2%
7
8%ACEF -
4
4%C
-
3
1%
8
2
8%AIJK 2%
1
1%
-
3
1%
7
17%AMOP -
1
4%
-
6
1%
9
2
10%ASTU 3%
1
1%
-
2
1%
-
1
1%
-
1
*
1
1%
-
-
-
2
1%
-
-
3
1%
1
1%
1
2%
-
-
1
*
26
11%B
1
1%
8
9%G
71
16%M
1
1%
3
5%
-
-
-
-
-
1
2%U
-
34
153
49%ABC 64%ABCD D
E
-
-
-
-
Other
None
Don't Know
Not Stated
Sigma
3
1%
90
1
15%BGMQ 1%
R
2
*
-
187
31%BCDG HILMNOQ
RS
1015
170%
288
331%
1
1%
12
11%B
43
6
48%ABCE 9%B
F
1
1%
-
-
-
212
200%
136
151%
1
1%
85
123%
288
120%
328
338%
205
236%
-
-
2
5%
-
-
-
-
27
160
40%GHI 64%AGHI J
-
-
38
15
26
41%AGH 22%GHK 10%G
JK
135
147%
-
77
115%
2
1%
267
107%
178
424%
91
303%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
9
8
32%ALM 19%LM
P
58
207%
5
12%L
75
179%
2
*
182
40%ALMN O
603
134%
308
346%
165
270%
25
19
37%AQR 22%QR
TU
104
153%
1
1%
40
14%Q
-
31
156
36%QRS 54%AQRST
104
120%
330
115%
Page 44
Colorado Lottery Tracking Study
Table: 41
Q16: CO Lottery Games played in the past month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE PLAYED
CO LOTTERY GAMES
IN THE PAST YEAR
409
87
106
Powerball
197
59
48
48%DIJ 68%ACD 45%D
KSTU
F
Scratch Games
181
82
79
19
44%DEF 94%ACD 75%ADE 21%EF
S
EF
F
Lotto
144
50
32
35%DIP 57%ACD 30%
TU
EF
Mega Millions
109
37
21
27%JKP 43%ACD 20%
U
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
90
35
87
97
27
30%
21
60%D
40
46%D
93
70
33
96%AHI 80%AIJ 36%JK
JK
K
-
-
19
21%
11
31%
31
36%D
66
34
68%AHI 39%IJ
JK
18
20%
11
31%
22
25%
55
32
16
57%AHI 37%IJK 17%K
JK
54
56%AI
92
38
44%
40
90
-
-
32
35%
19
48%
12
13%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
28
37
268
89
68
56
132
31
20
74%AOP 67%P
15
54%
19
51%
109
41%
67
42
22
75%AST 69%AST 32%
U
U
17
30%
48
36%
38
42%
32
15
76%AMN 50%
OP
12
43%
14
38%
105
39%
50
35
20
56%AST 57%STU 29%
U
21
38%
55
42%
8
20%
24
27%I
31
17
74%ANO 57%AP
P
12
43%
13
35%
69
26%
82
40
21
92%ARS 66%AST 31%TU
TU
U
-
-
4
10%
2
2%
22
14
6
52%ANP 47%ANP 21%
13
35%P
53
20%
43
20
48%AST 33%U
U
13
19%
13
23%
20
15%
Cash 5
56
31
15
14%DIO 36%ACD 14%D
PSTU
EF
2
2%
1
3%
7
8%
28
16
29%AIJ 18%IJK
K
3
3%
2
5%
7
8%
34
18
3
81%ANO 60%ANO 11%OP
P
P
-
-
30
14
34%AST 23%STU
U
2
3%
2
4%
8
6%
MatchPlay
32
21
3
8%IPS 24%ACDE 3%
TU
F
3
3%
-
5
6%
22
5
23%AHIJ 6%I
K
-
2
5%I
3
3%
19
7
45%ANO 23%ANP
P
-
3
8%P
3
1%
25
7
28%ARS 11%STU
TU
-
-
-
Raffle tickets
14
3%
7
17%AMOP -
1
4%
-
6
2%
9
2
10%ASTU 3%
1
1%
-
2
2%
-
-
3
1%
-
-
1
1%
Other
None
Don't Know
Sigma
3
1%
7
8%C
-
4
4%C
-
3
3%
8
8%AI
2
2%
1
1%
-
3
3%
-
1
1%
1
1%
-
1
1%
1
1%
-
-
-
2
2%
26
30%BC
1
1%
8
9%G
-
-
90
1
22%BCGH 1%
LMQR
2
*
828
202%
288
331%
12
11%B
1
1%
212
200%
43
6
48%ABC 17%B
EF
136
151%
1
3%
51
146%
135
155%
328
338%
205
236%
38
15
26
41%AGH 38%AGH 29%GH
135
147%
50
125%
2
2%
107
119%
-
-
2
5%
-
-
-
178
424%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
91
303%
9
32%LM
58
207%
8
22%LM
70
189%
71
26%LM
2
1%
421
157%
1
1%
1
2%
1
1%
3
5%
-
1
2%
308
346%
165
270%
25
19
40
37%AQR 34%AQR 30%QR
104
153%
1
2%
73
130%
174
132%
Page 45
Colorado Lottery Tracking Study
Table: 42
Q17: CO Lottery Games played in the past week
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
123
43
27
21%FIJ 49%ACD 25%F
KPTU
EF
Scratch Games
109
74
29
5
18%DEF 85%ACD 27%ADEF 6%EF
JKPTU EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
19
21%F
12
17%F
21
9%
-
-
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
85
31
6
88%AHI 36%AIJK 7%JK
JK
-
-
41
24
19
42%AHI 28%AJK 21%JK
JK
4
6%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
24
15
12
57%AOP 50%AOP 43%AP
10
24%
59
13%
58
24
10
65%ARS 39%AST 15%
TU
U
7
8%
24
8%
21
8%
26
10
62%AMN 33%AP
OP
8
29%P
6
14%
57
13%
34
24
10
38%AST 39%AST 15%
U
U
8
9%
33
11%
15
6%
27
11
64%AMN 37%AP
OP
8
29%P
9
21%P
36
8%
73
15
82%ARS 25%STU
TU
5
7%TU
-
-
4
14%P
5
12%
23
5%
35
9
39%ARS 15%TU
TU
4
6%
3
3%
7
2%
Lotto
93
34
21
16%FIJ 39%ACD 20%F
KPTU
EF
12
13%
9
13%
17
7%
54
17
56%AHI 20%IJK
JK
3
3%
4
6%
Mega Millions
58
24
12
10%FIJ 28%ACD 11%F
KPU
EF
8
9%
4
6%
10
4%
45
11
46%AHI 13%IJK
JK
-
-
2
1%
17
8
40%ANO 27%AP
P
Cash 5
37
23
9
6%DFK 26%ACDE 8%DF
PSU
F
1
1%
1
1%
3
1%
22
8
23%AHIJ 9%IJK
K
2
2%
1
1%
4
2%
28
7
1
67%AMN 23%ANOP 4%P
OP
-
-
24
8
27%ARS 13%ASTU TU
1
1%
4
1%
MatchPlay
23
17
1
4%FKP 20%ACDE 1%
U
F
2
2%
-
3
1%
18
3
19%AHIJ 3%
K
-
-
2
1%
18
3
43%AMN 10%OP
OP
-
-
2
*
21
2
24%ARST 3%U
U
-
-
-
4
10%AOP
-
1
4%P
-
2
*
5
1
6%ASTU 2%
-
-
1
*
-
1
*
-
-
-
-
1
*
4
4%
12
20%Q
-
-
Raffle tickets
7
1%
5
6%ACEF -
1
1%
-
1
*
6
6%AHIJ K
-
-
1
*
Other
1
*
-
-
-
1
*
-
-
-
1
*
-
-
-
11
16%B
22
9%
3
3%
22
9%
1
2%
7
23%L
3
11%
-
-
-
-
-
-
-
None
Don't Know
98
3
16%BFGK 3%
LQ
1
*
-
Not Stated
279
1
47%BCGH 1%
LMOQR
Sigma
829
139%
224
257%
-
40
22
38%ABD 24%BF
EF
1
1%
13
12%B
153
144%
43
48%BC
113
126%
41
179
1
59%ABC 75%ABCD 1%
E
78
113%
257
107%
275
284%
-
25
31
17
29%AGK 34%AGK 25%GK
1
1%
8
9%G
128
147%
38
41%GH
99
108%
-
42
188
2
63%AGH 75%AGHI 5%
I
J
68
101%
256
102%
147
350%
61
203%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
9
32%LM
46
164%
12
74
29%ALP 16%L
1
2%AP
-
13
255
1
31%LM 57%ALMN 1%
O
56
133%
509
113%
255
287%
4
7%
99
162%
22
20
32%AQU 23%QU
25
37%QR
76
112%
1
1%
39
14%Q
-
51
196
59%AQR 68%AQRS
S
91
105%
305
106%
Page 46
Colorado Lottery Tracking Study
Table: 43
Q17: CO Lottery Games played in the past week
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE PLAYED
CO LOTTERY GAMES
IN THE PAST MONTH
317
86
93
47
28
Powerball
123
43
39%IJK 50%C
STU
27
29%
19
40%
Scratch Games
109
74
29
5
34%DEF 86%ACD 31%DEF 11%F
EF
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
61
96
79
12
43%
21
34%
85
31
6
89%AHI 39%IJK 11%K
JK
-
-
41
43%J
24
30%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
54
25
62
-
-
19
35%
4
16%
PAST
WEEK
(L)
PAST
MONTH
(M)
40
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
19
29
195
24
15
60%AOP 50%P
12
63%AP
10
34%
59
30%
21
34%
26
10
65%AMO 33%
P
8
42%
6
21%
PAST
WEEK
(Q)
PAST
MONTH
(R)
88
57
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
36
92
58
24
66%ARS 42%TU
TU
10
23%
7
19%
24
26%
57
29%
34
39%
10
23%
8
22%
33
36%
-
-
24
42%
Lotto
93
34
29%IPS 40%C
TU
21
23%
12
26%
9
32%
17
28%
54
17
56%AHI 22%I
JK
3
6%
4
16%
15
24%I
27
11
68%AMO 37%P
P
8
42%P
9
31%
36
18%
73
15
83%ARS 26%TU
TU
Mega Millions
58
24
18%IJK 28%C
U
12
13%
8
17%
4
14%
10
16%
45
11
47%AHI 14%IK
JK
-
-
2
3%
17
8
43%AOP 27%P
4
21%
5
17%
23
12%
35
9
40%ARS 16%
TU
4
9%
3
8%
7
8%
Cash 5
37
23
9
12%DPS 27%ACD 10%
U
EF
1
2%
1
4%
3
5%
22
8
23%AHI 10%
JK
2
4%
1
4%
4
6%
28
7
70%AMN 23%OP
OP
1
5%P
-
-
24
8
27%AST 14%SU
U
-
1
3%
4
4%
MatchPlay
23
17
1
7%CIP 20%ACDE 1%
U
F
2
4%
-
3
5%
18
3
19%AHIJ 4%
K
-
-
2
3%
18
3
45%AMN 10%P
OP
-
-
2
1%
21
2
24%ARST 4%
U
-
-
-
4
10%AP
-
1
5%
-
2
1%
5
6%
1
2%
-
-
1
1%
-
-
-
-
1
1%
-
-
-
-
1
1%
1
3%
7
23%L
3
16%
12
41%L
74
38%L
4
5%
12
21%Q
-
-
-
-
-
-
Raffle tickets
7
2%
5
6%C
-
1
2%
-
1
2%
6
6%AH
-
-
-
1
2%
Other
1
*
-
-
-
-
1
2%
-
-
-
-
1
2%
11
39%B
22
36%B
3
3%
25
32%G
-
-
-
1
1%
None
Don't Know
Sigma
98
3
31%BGLQ 3%
1
*
550
174%
223
259%
40
43%AB
1
1%
140
151%
22
47%AB
70
149%
37
132%
78
128%
274
285%
120
152%
31
17
22
57%AGH 68%AGH 35%G
K
K
61
113%
26
104%
68
110%
145
363%
61
203%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
37
195%
1
3%AP
43
148%
254
130%
254
289%
95
167%
5
12%TU
22
20
39
51%AQR 56%AQR 42%AQR
51
119%
1
3%
40
111%
109
118%
Page 47
Colorado Lottery Tracking Study
Table: 44
Q18: Outlets where CO lottery tickets are purchased regularly
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Convenience
Stores
311
75
85
59
25
52%EFK 86%ADE 80%ADE 66%AEF 36%
PU
F
F
64
27%
81
67
67
30
84%AJK 77%AJK 73%AJK 45%K
64
26%
Grocery
209
52
56
44
18
35%FKP 60%AEF 53%AEF 49%AEF 26%
U
39
16%
63
39
65%AHI 45%JK
JK
42
46%JK
17
25%
14
6%
24
14
25%AIJ 16%IK
K
5
5%
Liquor Stores
Restaurant/Bar
Other Outlets
60
10%KU
9
2%
14
2%U
25
9
29%ACDE 8%
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
9
10%
2
3%
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
250
200
44%
75
50
49
36
84%ATU 82%ATU 72%ATU 41%
99
34%
45
18%
29
10
69%AMP 33%
15
54%AP
24
127
57%AP 28%
60
32
32
67%AST 52%ATU 47%TU
U
25
29%
58
20%
5
7%
12
5%
14
5
33%ANP 17%
1
4%
7
17%P
15
17%U
9
15%U
10
15%U
9
10%
17
6%
4
10%AOP
1
3%
-
-
4
1%
3
3%
2
3%
1
1%
1
1%
2
1%
-
-
-
12
3%
3
3%U
5
8%ASU
-
4
5%U
1
*
-
-
-
-
3
3%
3
3%
-
1
1%
2
1%
2
2%
1
1%
5
6%
2
3%
4
2%
3
3%
2
2%
1
1%
2
3%
6
2%
-
-
-
-
790
133%
158
182%
152
143%
118
131%
81
117%
277
115%
174
179%
125
144%
115
125%
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
25
60%
3
1%
2
5%
27
160
40%GHI 64%AGHI J
82
122%
289
116%
84
200%
44
147%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
PAST
MONTH
(R)
35
28
20
83%AOP 93%ANO 71%AP
P
-
Sigma
30
PAST
WEEK
(Q)
89
1
1%
34
153
49%ABC 64%ABCD D
E
42
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
450
1
1%
187
31%BCDG HILMNOQ
RS
PAST
MONTH
(M)
42
4
5%A
Not Stated
PAST
WEEK
(L)
36
129%
5
12%L
61
145%
32
7%
182
40%ALMN O
557
124%
156
175%
98
161%
68
92
135%
87
288
31
156
36%QRS 54%AQRST
106
122%
333
116%
Page 48
Colorado Lottery Tracking Study
Table: 45
Q18: Outlets where CO lottery tickets are purchased regularly
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE PLAYED
CO LOTTERY GAMES
IN THE PAST YEAR
409
87
106
Convenience
Stores
311
76%D
Grocery
209
51%
Liquor Stores
Restaurant/Bar
Other Outlets
Sigma
60
15%I
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
90
35
87
97
87
92
40
90
42
30
75
85
86%ADF 80%D
59
66%
25
71%
64
74%
81
84%K
67
77%
67
73%
30
75%
64
71%
35
83%
28
20
93%ANO 71%
P
52
60%
56
53%
44
49%
18
51%
39
45%
63
39
65%AHI 45%
JK
42
46%
17
43%
45
50%
29
10
69%AMP 33%
15
54%
25
9
29%ACDE 8%
F
9
10%
2
6%
14
16%
24
25%AI
14
16%I
5
5%
5
13%
12
13%
14
5
33%ANP 17%
4
10%AP
9
2%
4
5%
1
1%
1
1%
-
3
3%
3
3%
3
3%
-
1
3%
2
2%
14
3%
2
2%
1
1%
5
6%
2
6%
4
5%
3
3%
2
2%
1
1%
2
5%
6
7%
2
5%
603
147%
158
182%
152
143%
118
131%
47
134%
124
143%
174
179%
125
144%
115
125%
55
138%
129
143%
84
200%
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
37
268
89
61
68
56
132
25
68%
200
75%
75
84%T
50
82%T
49
72%
36
64%
99
75%
24
127
65%MP 47%
60
32
67%AST 52%
U
32
47%
25
45%
58
44%
1
4%
7
19%
32
12%
15
17%
9
15%
10
15%
9
16%
17
13%
1
3%
-
-
4
1%
3
3%
2
3%
1
1%
1
2%
2
2%
-
-
-
12
4%
3
3%
5
8%SU
-
4
7%SU
1
1%
375
140%
156
175%
44
147%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
PAST
WEEK
(Q)
36
129%
56
151%
98
161%
92
135%
75
134%
177
134%
Page 49
Colorado Lottery Tracking Study
Table: 46
Q19: Issues faced at lottery retail stores
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=REPSONDENTS
WHO HAVE PLAYED
CO LOTTERY GAMES
IN THE PAST YEAR
409
87
106
Scratch Games you
wanted to play
were unavailable
110
47
40
12
27%DEF 54%ACD 38%ADE 13%
I
EF
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
35
87
3
9%
8
9%
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
97
87
92
40
90
42
30
37
38%AI
25
29%I
14
15%
11
28%
23
26%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
268
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
56
28
37
132
20
13
48%ANP 43%P
6
21%
11
30%
58
22%
31
35%
20
33%
14
21%
12
21%
10
16%
9
13%
4
7%
26
20%T
33
25%
Store clerks/
employee had
little knowledge
about games
73
18%T
23
21
26%DEF 20%
13
14%
3
9%
12
14%
29
12
30%AHI 14%
K
15
16%
7
18%
9
10%
12
29%P
7
23%
4
14%
10
27%P
37
14%
23
26%T
Drawing Game
terminals were
not working
64
27
13
16%IPU 31%ACD 12%
F
10
11%
5
14%
8
9%
36
8
37%AHIJ 9%
K
6
7%
3
8%
11
12%
14
33%AP
6
20%
7
25%P
9
24%P
27
10%
34
10
38%ARS 16%U
TU
8
12%
4
7%
8
6%
Scratch Game
tickets in the
dispensers were
not visible
52
13%
21
16
24%ADE 15%
F
7
8%
2
6%
6
7%
21
22%AHI
8
9%
6
7%
5
13%
11
12%
13
6
31%ANO 20%
P
2
7%
4
11%
26
10%
16
18%
10
16%
7
10%
6
11%
12
9%
Lottery Game
instructions were
unclear
29
7%P
9
10%D
8
8%
2
2%
2
6%
7
8%
13
13%AHK
3
3%
7
8%
4
10%
2
2%
10
24%AP
3
10%
2
7%
5
14%P
8
3%
11
12%U
4
7%
6
9%
4
7%
4
3%
Incorrect numbers
were displayed at
location
18
4%
4
5%
5
5%
5
6%
2
6%
2
2%
9
9%HJK
2
2%
5
5%
-
1
1%
5
12%AP
-
1
4%
3
8%
8
3%
7
8%
1
2%
2
3%
1
2%
6
5%
-
3
3%
2
2%
-
1
1%
1
1%
-
3
3%
-
2
2%
-
1
3%
-
-
5
2%
-
2
3%
1
1%
-
3
2%
53
61%G
60
65%AG
21
53%G
47
52%G
11
26%
12
40%
16
57%L
15
41%
156
58%LO
30
34%
29
48%
41
60%Q
34
61%Q
74
56%Q
85
202%
48
160%
152
171%
86
141%
Other
6
1%
None of the above
210
25
51%BCG 29%
LQ
Sigma
562
137%
156
179%
43
41%
149
141%
56
62%BC
107
119%
24
69%BC
41
117%
60
27
69%ABC 28%
104
120%
173
178%
111
128%
116
126%
51
128%
106
118%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
38
136%
57
154%
325
121%
88
129%
65
116%
166
126%
Page 50
Colorado Lottery Tracking Study
Table: 47
Q20: Reason for not playing CO lottery in the past year
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
BASE=Respodnets
who have not
played CO lottery
in the past year
51
-**
-**
-**
34
17
-**
-**
-**
27
24
-**
-**
-**
I don’t have the
money
27
53%
-
-
-
22
65%F
5
29%
-
-
-
13
48%
14
58%
-
-
Poor odds/hard to
win
24
47%
-
-
-
16
47%
8
47%
-
-
-
14
52%
10
42%
-
I am spending
money on other
things
21
41%
-
-
-
16
47%
5
29%
-
-
-
10
37%
11
46%
I don’t think
I’ll ever win
21
41%
-
-
-
14
41%
7
41%
-
-
-
11
41%
I have no
interest/I’ve
lost interest
19
37%
-
-
-
14
41%
5
29%
-
-
-
I forget to play
12
24%
-
-
-
10
29%
2
12%
-
-
It’s a waste of
money
11
22%
-
-
-
7
21%
4
24%
-
It’s not worth
the money
9
18%
-
-
-
7
21%
2
12%
There are not
enough winners
9
18%
-
-
-
6
18%
It’s not
convenient for me
6
12%
-
-
-
It’s hard to find
out winning
numbers
4
8%
-
-
Going to casinos
3
6%
-
The prizes are
too small
3
6%
The Lottery is
confusing/hard to
play
The money from
the lottery not
going where it’s
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
5
46
-**
-**
-**
31
20
-
3
60%
24
52%
-
-
-
16
52%
11
55%
-
-
2
40%
22
48%
-
-
-
12
39%
12
60%
-
-
-
1
20%
20
43%
-
-
-
12
39%
9
45%
10
42%
-
-
-
1
20%
20
43%
-
-
-
11
35%
10
50%
9
33%
10
42%
-
-
-
2
40%
17
37%
-
-
-
9
29%
10
50%
-
7
26%
5
21%
-
-
-
1
20%
11
24%
-
-
-
6
19%
6
30%
-
-
6
22%
5
21%
-
-
-
-
11
24%
-
-
-
5
16%
6
30%
-
-
-
3
11%
6
25%
-
-
-
1
20%
8
17%
-
-
-
4
13%
5
25%
3
18%
-
-
-
6
22%
3
13%
-
-
-
-
9
20%
-
-
-
3
10%
6
30%
3
9%
3
18%
-
-
-
3
11%
3
13%
-
-
-
1
20%
5
11%
-
-
-
3
10%
3
15%
-
2
6%
2
12%
-
-
-
3
11%
1
4%
-
-
-
-
4
9%
-
-
-
1
3%
3
15%
-
-
3
9%
-
-
-
-
1
4%
2
8%
-
-
-
1
20%
2
4%
-
-
-
1
3%
2
10%
-
-
-
3
9%
-
-
-
-
1
4%
2
8%
-
-
-
-
3
7%
-
-
-
1
3%
2
10%
2
4%
-
-
-
1
3%
1
6%
-
-
-
2
7%
-
-
-
-
-
2
4%
-
-
-
2
6%
-
2
4%
-
-
-
1
3%
1
6%
-
-
-
1
4%
1
4%
-
-
-
-
2
4%
-
-
-
2
6%
-
supposed to
It’s not fun/
entertaining/
interesting
2
4%
-
-
-
-
2
12%E
-
-
-
2
7%
-
-
-
-
-
2
4%
-
-
-
1
3%
1
5%
Personally
opposed
1
2%
-
-
-
-
1
6%
-
-
-
-
1
4%
-
-
-
-
1
2%
-
-
-
1
3%
-
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 51
Colorado Lottery Tracking Study
Table: 47
Q20: Reason for not playing CO lottery in the past year
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
BASE=Respodnets
who have not
played CO lottery
in the past year
51
PAST
WEEK
(B)
PAST
MONTH
(C)
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
-**
-**
-**
34
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
17
-**
-**
-**
27
24
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-**
-**
-**
5
46
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
-**
31
20
Other
3
6%
-
-
-
1
3%
2
12%
-
-
-
2
7%
1
4%
-
-
-
-
3
7%
-
-
-
2
6%
1
5%
No reason
2
4%
-
-
-
1
3%
1
6%
-
-
-
1
4%
1
4%
-
-
-
1
20%
1
2%
-
-
-
1
3%
1
5%
181
355%
-
-
-
127
374%
54
318%
-
-
-
95
352%
86
358%
-
-
-
14
280%
167
363%
-
-
-
93
300%
88
440%
Sigma
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 52
Colorado Lottery Tracking Study
Table: 48
Q21: Reason for never playing CO lottery
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
BASE=RESPONDENTS
WHO HAVE NEVER
PLAYED CO LOTTERY
135
PAST
WEEK
(B)
PAST
MONTH
(C)
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
-**
-**
-**
-**
135
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
-**
-**
-**
135
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-**
-**
-**
-**
135
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
-**
-**
135
I don’t think
I’ll ever win
55
41%
-
-
-
-
55
41%
-
-
-
-
55
41%
-
-
-
-
55
41%
-
-
-
-
55
41%
Poor odds/hard to
win
51
38%
-
-
-
-
51
38%
-
-
-
-
51
38%
-
-
-
-
51
38%
-
-
-
-
51
38%
It’s a waste of
money
48
36%
-
-
-
-
48
36%
-
-
-
-
48
36%
-
-
-
-
48
36%
-
-
-
-
48
36%
I don’t have the
money
47
35%
-
-
-
-
47
35%
-
-
-
-
47
35%
-
-
-
-
47
35%
-
-
-
-
47
35%
I am spending
money on other
things
45
33%
-
-
-
-
45
33%
-
-
-
-
45
33%
-
-
-
-
45
33%
-
-
-
-
45
33%
I have no
interest/I’ve
lost interest
39
29%
-
-
-
-
39
29%
-
-
-
-
39
29%
-
-
-
-
39
29%
-
-
-
-
39
29%
It’s not worth
the money
32
24%
-
-
-
-
32
24%
-
-
-
-
32
24%
-
-
-
-
32
24%
-
-
-
-
32
24%
It’s not
convenient for me
20
15%
-
-
-
-
20
15%
-
-
-
-
20
15%
-
-
-
-
20
15%
-
-
-
-
20
15%
There are not
enough winners
19
14%
-
-
-
-
19
14%
-
-
-
-
19
14%
-
-
-
-
19
14%
-
-
-
-
19
14%
Personally
opposed
16
12%
-
-
-
-
16
12%
-
-
-
-
16
12%
-
-
-
-
16
12%
-
-
-
-
16
12%
It’s hard to find
out winning
numbers
13
10%
-
-
-
-
13
10%
-
-
-
-
13
10%
-
-
-
-
13
10%
-
-
-
-
13
10%
I forget to play
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
The Lottery is
confusing/hard to
play
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
-
-
-
-
12
9%
The money from
the lottery not
going where it’s
supposed to
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
It’s not fun/
entertaining/
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
-
-
-
-
11
8%
interesting
The prizes are
too small
8
6%
-
-
-
-
8
6%
-
-
-
-
8
6%
-
-
-
-
8
6%
-
-
-
-
8
6%
Going to casinos
5
4%
-
-
-
-
5
4%
-
-
-
-
5
4%
-
-
-
-
5
4%
-
-
-
-
5
4%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 53
Colorado Lottery Tracking Study
Table: 48
Q21: Reason for never playing CO lottery
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
BASE=RESPONDENTS
WHO HAVE NEVER
PLAYED CO LOTTERY
PAST
MONTH
(C)
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
-**
-**
-**
-**
10
7%
-
-
-
-
No reason
6
4%
-
-
-
Don't Know
1
1%
-
-
461
341%
-
-
Other
Sigma
135
PAST
WEEK
(B)
135
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
-**
-**
-**
10
7%
-
-
-
-
-
6
4%
-
-
-
-
-
1
1%
-
-
-
-
461
341%
-
-
135
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-**
-**
-**
-**
10
7%
-
-
-
-
-
6
4%
-
-
-
-
-
1
1%
-
-
-
-
461
341%
-
-
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
135
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
-**
-**
135
10
7%
-
-
-
-
10
7%
-
6
4%
-
-
-
-
6
4%
-
-
1
1%
-
-
-
-
1
1%
-
-
461
341%
-
-
-
-
461
341%
Page 54
Colorado Lottery Tracking Study
Table: 49
Q22: Key reasons why play lottery
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
THE LOTTERY IN
THE PAST YEAR
409
87
106
To win some money
335
82%FK
78
90%F
88
83%
For entertainment
or fun
235
57%E
54
62%E
As a chance to
fulfill my dreams
194
47%KU
The money goes to
good cause
It adds
excitement to my
life
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
61
90
35
87
97
87
92
40
90
42
30
28
37
268
89
72
80%
31
89%
63
72%
88
91%AK
72
83%K
76
83%K
35
88%K
62
69%
39
93%P
25
83%
25
89%
31
84%
211
79%
74
50
70%ADE 56%E
F
12
34%
42
48%
54
56%
52
60%
46
50%
27
68%
55
61%
27
64%N
19
63%
11
39%
18
49%
49
56%F
49
46%
45
50%
14
40%
35
40%
70
42
72%AHI 48%K
JK
39
42%
16
40%
26
29%
34
14
81%AMN 47%
OP
16
57%
127
31%FI
36
41%F
39
37%F
26
29%
8
23%
17
20%
40
41%I
19
21%
11
28%
25
28%
22
12
52%AOP 40%O
104
25%
28
32%E
30
28%E
22
24%
4
11%
19
22%
39
21
40%AHI 24%
JK
15
16%
8
20%
20
22%
15
36%
8
20%I
10
11%
There are always
new games to play
60
15%FI
23
22
9
26%ADE 21%DEF 10%
F
1
3%
5
6%
My family or
friends play
58
14%O
14
16%E
19
18%E
14
16%
1
3%
I have heard of
local winners
53
13%F
15
17%F
19
18%F
12
13%F
I play in office
pool at work
19
5%
8
9%
3
3%
31
36%I
6
7%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
56
132
82
51
92%AST 84%
U
54
79%
45
80%
102
77%
159
59%N
44
49%
36
53%
34
61%
84
64%Q
17
46%
109
41%
64
29
72%ARS 48%U
TU
33
49%U
26
46%
42
32%
8
29%
6
16%
76
28%
45
21
51%AST 34%
U
18
26%
11
20%
32
24%
8
29%
9
24%
59
22%
32
17
36%ATU 28%
15
22%
9
16%
30
23%
15
7
36%AOP 23%P
4
14%
3
8%
29
11%
19
21%ST
13
21%ST
6
9%
4
7%
18
14%
11
37%
35
57%
20
21%I
15
17%I
9
10%
16
16%
10
11%
11
12%
5
13%
16
18%
9
21%O
4
13%
4
14%
1
3%
39
15%O
17
19%T
9
15%
11
16%
4
7%
17
13%
2
6%
4
5%
11
11%
10
11%
13
14%
8
20%
11
12%
8
19%
5
17%
4
14%
3
8%
32
12%
15
17%
9
15%
9
13%
6
11%
14
11%
3
3%
1
3%
4
5%
11
1
11%AHIK 1%
1
1%
3
8%
3
3%
-
1
3%
9
3%
11
1
12%ARSU 2%
2
3%
2
4%
3
2%
7
2
17%ANOP 7%
Other
6
1%
-
2
2%
3
3%
-
1
1%
-
2
2%
3
3%
-
-
-
-
-
-
6
2%
-
1
2%
1
1%
1
2%
2
2%
No reason
5
1%
-
2
2%
1
1%
-
2
2%
-
2
2%
2
2%
1
3%
-
-
1
3%
-
1
3%
3
1%
-
2
3%
-
1
2%
2
2%
Don't Know
1
*
-
-
-
-
1
1%
-
-
-
-
1
1%
-
-
-
-
1
*
-
-
1
1%
-
-
143
255%
346
262%
Sigma
1197
293%
305
351%
347
327%
257
286%
74
211%
202
232%
349
360%
258
297%
231
251%
122
305%
229
254%
176
419%
100
333%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
80
286%
90
243%
733
274%
329
370%
188
308%
186
274%
Page 55
Colorado Lottery Tracking Study
Table: 50
Q23: Liklihood to purchase CO games in the future
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
402
85
102
76
36
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
67%EFK 98%ADE 96%ADE 84%AEF 52%
PU
F
F
5 Definitely
Purchase
267
78
74
45
45%EFJ 90%ACD 70%ADE 50%EF
KPU
EF
F
4 Probably
Purchase
135
23%BGQ
3 Might or Might
Not Purchase
BOT 2 BOX(1/2)
______________
7
8%
93
1
16%BCGH 1%
LMQR
1
4
4%
31
16
34%ABF 23%B
12
13%BC
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
240
97
87
92
67
100
96
84
77
42
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
250
42
30
28
42
101
41
30
26
34
PAST
WEEK
(Q)
PAST
MONTH
(R)
450
89
61
68
87
288
267
88
60
56
55
141
42%
99%AIJ 97%AIJ 84%AJK 63%K
K
K
40%
98%AO 100%AOP 93%AP
P
81%P
59%
50
21%
83
67
44
86%AIJ 77%AIJ 48%JK
K
K
54
22%
33
21
79%AOP 70%AP
20
71%AP
20
48%
169
38%
50
21%B
13
13%
8
19%
9
30%
6
21%
14
33%
98
22%
-
-
2
7%
7
17%LM
1
-
-
27
48
39%ABC 20%BC
DF
17
20%
19
28%
33
23
47
36%AGH 34%AGH 19%
K
K
-
3
3%
14
15%GH
19
56
28%AGH 22%AGH
I
1
-
1
6
99%AST 98%AST 82%ATU 63%U
U
U
49%
79
43
34
89%ARS 70%AST 50%U
TU
U
32
37%
79
27%
9
10%
17
28%Q
22
32%Q
23
26%Q
62
22%Q
84
19%LM
-
1
2%
10
15%QR
23
59
26%AQR 20%QR
1
99
1
-
2
2
6
92
17%BCDG 1%
HILMNOQ
RS
-
2%
9%BC
38%ABCD 1%
E
-
1%
9%GHI 37%AGHI 2%
J
-
-
2%
22%ALMN 1%
O
-
3%
10%QR
2 Probably Not
Purchase
56
1
9%BCDG 1%
HIQR
-
1
1%
5
7%CD
49
1
20%ABCD 1%
E
-
1
1%
6
48
1
9%GHI 19%AGHI 2%
J
-
-
1
2%
54
12%M
1
1%
-
2
3%
7
8%QR
46
16%AQRS
1 Definitely
Not Purchase
45
8%BCDG HIJQRS
-
1
1%
1
1%
43
18%ABCD E
-
-
-
-
-
-
45
10%LO
-
-
-
2
2%
42
15%AQRST
3.88FK 4.86AC 4.66AD 4.31AE 3.71F
PU
DEF
EF
F
3.06
4.84AI 4.74AI 4.30AJ 3.82K
JK
JK
K
93
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-
MEAN
101
28
26%B
20
29%
PAST
WEEK
(G)
45
18%AGHI J
3.07
4.74AO 4.70AO 4.64AO 4.26P
P
P
P
Std Dev.
1.3
0.5
0.6
0.8
1.0
1.4
0.4
0.5
0.8
1.0
1.4
0.6
0.5
Std Err.
0.1
*
0.1
0.1
0.1
0.1
*
0.1
0.1
0.1
0.1
0.1
0.1
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
0.6
0.1
0.8
0.1
3.65
1.4
0.1
9
4.87AR 4.69AS 4.29AT 3.87U
STU
TU
U
0.4
*
0.5
0.1
0.8
0.1
1.1
0.1
88
31%AQRST
3.31
1.4
0.1
Page 56
Colorado Lottery Tracking Study
Table: 51
Q24: How often play scratch games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=Respondents
who have played
scratch games in
the past year
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
90
87
87
-
7
8%ACD
30%CD 100%ACD
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
7
2%
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
-**
72
59
58
-
-
-
39
23
8
-
-
-
54%AIJ 39%IJK 14%
-
-
-
-
IJS
(365) Daily
PAST
WEEK
(G)
64
34
27
4
10
13
24
13%
20%
71%AMN 37%
-
-
1
2%
5
1
15%ANOP 4%
10
29%AMP
K
2
3%
34
39%ACD
-
-
-
-
15
8
21%AIK 14%
4
7%
2
6%
5
8%
(052) Once a
week
46
46
16%CDS 53%ACD
-
-
-
-
20
13
28%AIJ 22%I
K
4
7%
2
6%
7
11%
9
26%
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
170
64
48
43
42
35
18
4
25%
55%AST 38%ST
5
19%
-
-
2
7%
4
15%
3
11%
15
9%
7
26%
2
8%
2
7%
38
92
6
24
9%
16%
26%S
-
-
1
1%
16
7
25%AST 15%
U
2
5%
3
8%
6
7%
26
15%
15
23%S
9
19%S
2
5%
3
8%
17
18%S
U
106
-
-
-
18
26
20
15
26
-
100%ABD
-
-
-
25%
44%G
34%
47%G
41%
24%
44%
(30) 2 or 3
times per month
62
22%BD
-
62
58%ABD
-
-
-
13
18%
15
25%
15
26%
7
22%
12
19%
5
15%
8
30%N
(12) Once a
month
44
15%BD
-
44
42%ABD
-
-
-
5
7%
11
19%G
5
9%
8
25%GI
14
22%GI
3
9%
94
-
-
90
-
-
15
10
30
13
25
2
33%BCHL -
-
-
-
21%
17%
52%AGH 41%GH
39%GH
6%
12
1
1%
4
6%
2
4%
6
9
68
18
24
12
15
37
23%
33%
40%
28%
50%QS
28%
39%
40%
2
8%
5
19%
39
23%
11
17%
15
31%
9
21%
11
29%
16
17%
4
15%
4
15%
4
15%
29
17%
7
11%
9
19%
3
7%
4
11%
21
23%S
5
14
13
60
11
17
31
35%L
17%
19%
54%ALM 48%LM
6
13%
QR
27
63%AQR 45%QR
34%QR
U
(6) Once every
2 months
25
9%BC
-
-
25
28%ABC
-
-
4
6%
3
5%
7
12%
(3) Once every
3-6 months
52
18%BCL
-
-
52
58%ABC
-
-
9
13%
5
8%
18
4
31%AGH 13%
(1) About once
a year
13
5%BC
-
-
13
14%ABC
-
-
1
1%
2
3%
4
7%
4
1%
-
-
-
-
1
1%
-
1
2%
Don't Know
8
PAST
WEEK
(Q)
27
6
-
100%ABC
26
23%
37%BD
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
OP
4
6%
34
12%CD
106
PAST
MONTH
(M)
32
(182) Between 2
to 5 times per
week
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
PAST
WEEK
(L)
-
6
19%GH
5
8%
1
3%
2
7%
7
27%ALP
2
7%
15
23%H
1
3%
3
11%
6
23%L
7
26%L
1
3%
5
8%
-
-
-
2
6%K
-
-
-
1
4%
13
8%
2
3%
1
2%
12
3
28%AQRT 8%
U
7
8%
35
21%L
9
14%
4
8%
12
28%R
10
26%R
3
11%
10
6%
-
1
2%
2
5%
2
5%
7
8%Q
1
4%
2
1%
-
-
1
2%
2
5%
1
1%
16
17%
MEAN
48.91 127.99A 22.53D
CDIS CD
3.54
-
-
80.73A 58.97I 27.12
IJK
J
27.43
35.11 126.71A 51.93
MNOP
40.00
34.00
36.65
Std Dev.
74.6
93.9
8.9
1.7
95.1
80.6
45.5
44.2
63.2 120.7
76.8
Std Err.
4.4
10.1
0.9
0.2
11.3
10.5
6.0
8.1
7.9
20.7
14.8
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
64.7
12.9
56.5
11.1
55.5
4.3
87.58A 63.52S 21.05
STU
TU
99.5
12.4
85.5
12.3
38.9
6.0
31.39
34.84
48.6
8.1
56.3
5.9
Page 57
Colorado Lottery Tracking Study
Table: 52
Q25-a: How often purchase scratch game tickets
$1
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Every week
Every Month
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
83
68
15
29%CDI 78%ACD 14%D
JST
104
36%BD
9
10%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
-
71
22
67%ABD 24%B
6
6%
63
70%ABC
PAST
WEEK
(G)
PAST
MONTH
(H)
59
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
-**
72
58
32
-
-
35
21
49%AIJ 36%IJ
K
8
14%
-
-
20
28%
24
41%
20
34%
-
-
10
14%
9
15%
26
8
45%AGH 25%
3
9%
PAST
WEEK
(L)
PAST
MONTH
(M)
64
34
27
16
25%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
27
20
10
59%ANO 37%
P
6
23%
4
15%
43
25%
8
24%
13
48%
8
31%
9
33%
65
38%
19
30%G
3
9%
3
11%
10
38%LM
13
44
48%ALM 26%L
P
18
22
56%AGI 34%
K
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
32
17
50%AST 35%ST
U
6
14%
4
11%
24
26%
18
28%
19
40%
14
33%
20
53%Q
33
36%
8
13%
6
13%
20
12
47%AQR 32%QR
U
Every Year
73
2
25%BCGL 2%
Q
Never
27
9%
8
9%
14
13%
5
6%
-
-
7
10%
5
8%
4
7%
3
9%
7
11%
3
9%
1
4%
2
8%
1
4%
18
11%
6
9%
6
13%
3
7%
2
5%
9
10%
Sigma
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
27
100%
26
100%
27
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
26
28%QR
Page 58
Colorado Lottery Tracking Study
Table: 53
Q25-b: How often purchase scratch game tickets
$2
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Every week
Every Month
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
52
43
18%CDI 49%ACD
JT
108
38%D
30
34%D
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
59
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
-**
72
-
-
27
12
38%AHI 20%IJ
JK
59
17
56%ABD 19%
-
-
23
32%
9
8%D
90
PAST
WEEK
(G)
-
58
32
PAST
WEEK
(L)
PAST
MONTH
(M)
64
34
27
23
36%
8
31%L
9
33%L
41
24%L
2
6%
3
11%
6
18%
2
7%
6
23%
7
26%
34
100%
27
100%
26
100%
27
100%
21
8
36%AGH 25%
15
23%
Never
64
22%B
27
25%B
25
28%B
-
-
12
17%
9
15%
13
22%
8
25%
21
33%GH
-
-
72
100%
59
100%
58
100%
32
100%
90
100%
66
39%
10
29%
8
14%
106
100%
8
30%
20
31%
10
14%
87
100%
17
7
63%ALN 27%
OP
15
47%
-
287
100%
24
10
38%AST 21%T
U
20
34%
-
Sigma
23
14%
30
51%GK
48
53%ABC
64
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
48
3
11%
16
5
47%AMN 19%
OP
11
10%
64
5
19%
8
13%
63
4
22%BCLQ 5%
PAST
MONTH
(R)
27
1
3%
170
PAST
WEEK
(Q)
26
4
7%
Every Year
10
11%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
3
7%
2
5%
13
14%
20
42%
14
33%
19
50%
32
35%
7
11%
7
15%
13
30%Q
11
29%Q
24
26%Q
40
24%
10
16%
11
23%
13
30%
6
16%
23
25%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
Page 59
Colorado Lottery Tracking Study
Table: 54
Q25-c: How often purchase scratch game tickets
$3
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
Every week
38
13%CD
Every Month
Every Year
33
38%ACD
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
PAST
WEEK
(G)
PAST
MONTH
(H)
59
-**
-**
72
5
5%D
-
-
-
17
10
24%AIJ 17%
K
75
29
26%DIN 33%D
S
40
38%AD
5
6%
-
-
22
31%I
66
23%B
18
17%
37
41%ABC
-
-
43
41%B
48
53%AB
-
11
13%
Never
108
14
38%BGM 16%
Q
Sigma
287
100%
87
100%
106
100%
90
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
32
64
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
34
27
26
27
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
170
5
9%
1
3%
5
8%
9
26%AP
3
11%
6
23%
3
11%
17
10%
16
9
25%AST 19%
U
18
31%I
8
14%
9
28%
18
28%
12
35%NO
15
2
56%ANOP 8%
3
11%
42
25%
20
31%S
15
21%
10
17%
21
9
36%AHK 28%
10
16%
5
15%
5
19%
7
27%
12
37
44%ALM 22%
P
-
18
25%
21
36%
24
41%
13
41%
31
48%G
8
24%
4
15%
11
42%M
9
33%
-
72
100%
59
100%
58
100%
32
100%
34
100%
27
100%
64
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
26
100%
27
100%
74
44%LM
170
100%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
3
7%
3
8%
14
29%S
5
12%
11
29%
16
25%
6
13%
17
9
40%ARU 24%
17
18%
12
19%
19
40%Q
18
42%Q
43
47%Q
64
100%
48
100%
43
100%
15
39%Q
38
100%
7
8%
25
27%S
92
100%
Page 60
Colorado Lottery Tracking Study
Table: 55
Q25-d: How often purchase scratch game tickets
$5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
Every week
28
10%D
24
28%ACD
Every Month
77
27%DI
Every Year
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
PAST
WEEK
(G)
PAST
MONTH
(H)
59
-**
-**
72
4
4%
-
-
-
14
6
19%AIJ 10%
K
36
41%AD
32
30%D
8
9%
-
-
24
33%I
19
32%I
80
28%B
12
14%
28
26%B
40
44%ABC
-
-
15
21%
Never
102
36%BQ
15
17%
42
40%B
42
47%B
-
-
Sigma
287
100%
-
-
87
100%
106
100%
90
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
4
7%
32
64
-
4
6%
8
14%
8
25%
15
25%
22
38%G
19
26%
19
32%
72
100%
59
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
34
27
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
27
3
12%
1
4%
9
5%
17
27%
11
32%
11
41%
7
27%
5
19%
42
25%
13
41%G
14
22%
5
15%
7
26%
6
23%
24
41%
11
34%
29
45%G
7
21%
5
19%
58
100%
32
100%
34
100%
27
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
MONTH
(R)
64
48
170
11
4
32%AOP 15%
64
100%
PAST
WEEK
(Q)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
12
10
1
19%AST 21%ASTU 2%
U
38
92
1
3%
4
4%
23
25%
25
39%T
12
25%
10
23%
7
18%
13
49
48%ALP 29%
13
20%
9
19%
17
40%QR
17
23
45%AQR 25%
U
10
38%
8
30%
14
22%
17
35%
15
35%
13
34%
26
100%
27
100%
64
100%
48
100%
43
100%
38
100%
70
41%LM
170
100%
42
46%Q
92
100%
Page 61
Colorado Lottery Tracking Study
Table: 56
Q25-e: How often purchase scratch game tickets
$10
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
-
-
-
7
10%AIK
2
2%
-
-
16
8
22%AIK 14%
22
21%
14
16%
-
-
17
24%
73
69%B
74
82%ABC
-
-
-
-
Every Month
34
12%D
22
10
25%ACD 9%D
Every Year
64
22%
26
30%D
Sigma
287
100%
87
100%
59
72
10
11%ACD
178
29
62%BGL 33%
MQ
PAST
MONTH
(H)
-**
11
4%
1
1%
106
100%
90
PAST
WEEK
(G)
-**
Every week
Never
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
100%
2
3%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
32
64
PAST
WEEK
(L)
PAST
MONTH
(M)
34
27
26
-
1
3%
1
2%
5
15%AOP
4
7%
2
6%
4
6%
10
8
3
29%AOP 30%AOP 12%
14
24%
15
26%
7
22%
11
17%
7
21%
7
26%
32
44%
35
59%
39
67%G
22
69%G
48
75%G
12
35%
11
41%
72
100%
59
100%
34
100%
27
100%
58
100%
32
100%
64
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1
4%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
1
4%
27
-
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
170
4
2%
5
8%U
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
5
10%ASTU -
-
1
1%
1
3%
7
8%
1
4%
12
7%
13
11
2
20%STU 23%ASTU 5%
5
19%
11
41%AP
34
20%
16
25%
9
19%
14
33%
8
21%
17
18%
17
65%L
15
56%
120
71%LM
30
47%
23
48%
27
63%
29
76%QR
67
73%QR
64
100%
48
100%
43
100%
26
100%
27
100%
170
100%
38
100%
92
100%
Page 62
Colorado Lottery Tracking Study
Table: 57
Q25-f: How often purchase scratch game tickets
$20
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Every week
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
7
2%
7
8%ACD
Every Month
27
9%
16
18%ACD
Every Year
45
16%
15
17%
Never
208
49
72%BGL 56%
Sigma
287
100%
87
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
-**
-**
PAST
WEEK
(G)
PAST
MONTH
(H)
72
59
34
27
-
-
1
2%
4
7%
3
9%
2
3%
9
26%AP
6
9%
-
-
8
8%
3
3%
-
-
14
3
19%AHIK 5%
18
17%
11
12%
-
-
14
19%
11
19%
10
17%
4
13%
80
75%B
76
84%AB
-
-
40
56%
43
73%G
44
76%G
25
78%G
-
-
72
100%
59
100%
PAST
MONTH
(M)
32
-
90
100%
2
3%
PAST
WEEK
(L)
58
-
106
100%
4
6%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
100%
32
100%
64
55
86%AG
64
100%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
27
1
4%
-
-
2
7%
2
8%
2
7%
7
21%
6
22%
7
27%P
9
33%AP
16
47%
18
67%
17
65%
16
59%
34
100%
27
100%
26
100%
27
100%
2
6%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
170
4
2%
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
1
2%
4
8%A
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
-
-
2
2%
12
7%
11
17%TU
7
15%
3
7%
1
3%
5
5%
16
9%
13
20%
8
17%
10
23%
4
11%
10
11%
138
39
81%ALO 61%
29
60%
30
70%
33
87%QR
75
82%QR
48
100%
43
100%
170
100%
64
100%
38
100%
92
100%
Page 63
Colorado Lottery Tracking Study
Table: 58
Q26: Amount spent last time played Scratch Games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
'1-5
168
59%B
36
41%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
65
61%B
65
72%AB
-
-
35
49%
33
56%
39
67%G
19
59%
41
64%
19
56%
12
44%
13
50%
17
63%
104
61%
31
48%
23
48%
28
65%
27
71%QR
57
62%
-
1
4%
2
7%
13
8%
4
6%
1
2%
5
12%
3
8%
7
8%
1
20
7%
4
5%
7
7%
8
9%
-
-
4
6%
2
3%
3
5%
4
13%
7
11%
4
12%
2
25
9%B
2
2%
13
12%B
10
11%B
-
-
5
7%
4
7%
5
9%
4
13%
7
11%
1
3%
2
7%
-
1
4%
20
12%
3
5%
6
13%
2
5%
2
5%
12
13%
3
27
9%
5
6%
13
12%
9
10%
-
-
4
6%
5
8%
3
5%
7
7
22%AGI 11%
2
6%
2
7%
2
8%
2
7%
18
11%
4
6%
2
4%
3
7%
5
13%
11
12%
4
11
4%
5
6%
3
3%
3
3%
-
-
2
3%
1
2%
2
6%
2
7%
2
8%
-
5
3%
2
3%
3
6%
1
2%
2
5%
3
3%
5
85
30%J
20
23%
29
27%
35
39%B
-
-
20
28%
16
27%
26
4
45%AGH 13%
J
19
30%
10
29%
6
22%
8
31%
12
44%
48
28%
18
28%
11
23%
17
40%
15
39%
24
26%
'6-10
57
20%
20
23%
21
20%
15
17%
-
-
14
19%
13
22%
8
14%
7
22%
15
23%
5
15%
9
33%O
8
31%O
2
7%
33
19%
15
23%
9
19%
7
16%
8
21%
18
20%
'11-20
35
12%
14
16%D
15
14%
6
7%
-
-
13
18%K
6
10%
8
14%
3
9%
4
6%
5
15%
3
11%
4
15%
16
9%
12
19%
9
19%
4
9%
2
5%
8
9%
'21+
27
9%
17
20%ACD
5
5%
4
4%
-
-
10
14%
7
12%
3
5%
3
9%
4
6%
5
15%
3
11%
1
4%
17
10%
6
9%
7
15%
4
9%
1
3%
9
10%
7.82
-
-
11.4
1.2
4.43
-
-
MEAN
Std Dev.
Std Err.
MEDIAN
10.41
13.3
0.8
4.71
15.41AC 8.32
D
17.6
8.7
1.9
0.8
9.11
4.59
6
10%AK
13.54K 10.80
16.8
2.0
6.50
13.7
1.8
4.78
2
3%
-
7
26%AP
1
4%
8.78
10.19
8.11
14.41
12.37
9.81
10.22
9.55
9.6
1.3
4.62
15.4
2.7
3.50
9.8
1.2
4.53
21.0
3.6
4.80
16.0
3.1
5.75
9.8
1.9
5.50
10.6
2.0
4.42
11.8
0.9
4.60
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
11.23T 14.63T 10.33
U
13.5
18.3
14.6
1.7
2.6
2.2
6.50
5.50
4.62
6.61
9.42
5.8
0.9
4.47
11.4
1.2
4.54
Page 64
Colorado Lottery Tracking Study
Table: 59
Q27: Amount spent on scratch games in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
0
'1-5
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
-
18
6%BCQ
101
35%B
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
72
59
90
-**
-**
-
18
20%ABC
-
-
1
1%
1
2%
8
9%
32
30%B
58
64%ABC
-
-
21
29%
17
29%
1
22
8%BC
-
2
2%
19
21%ABC
-
-
2
3%
2
3%
2
17
6%B
-
5
5%B
11
12%AB
-
-
5
7%
3
5%
3
10
3%
-
7
7%B
3
3%
-
-
3
4%
4
8
3%
3
3%
3
3%
2
2%
-
-
5
44
15%B
5
6%
15
14%
-
'6-10
50
17%B
6
7%
35
9
33%ABD 10%
'11-20
53
18%DT
25
29%AD
24
23%D
'21-30
17
6%D
10
11%D
'31-49
17
6%
'50+
31
11%CD
MEAN
Std Dev.
Std Err.
MEDIAN
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
32
7
12%GH
2
6%
PAST
MONTH
(M)
34
27
-
-
10
29%
64
7
11%GH
29
16
18
50%AGH 50%GHK 28%
K
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
26
27
43
38
4
15%LM
4
15%LM
10
6%
-
-
5
19%
10
38%
11
41%
64
38%
19
30%
13
27%
14
8%
3
5%
3
6%
6
14%
2
5%
8
9%
3
7%Q
92
6
9
16%AQR 10%QR
24
12
56%AQR 32%
TU
33
36%
4
13%
5
8%
-
1
4%
2
8%
5
19%L
5
9%
2
6%
2
3%
3
9%
1
4%
2
8%
3
11%
8
5%
4
6%
3
6%
5
12%
1
3%
4
4%
-
2
3%
2
6%
3
5%
1
3%
1
4%
2
8%
-
5
3%
3
5%
1
2%
1
2%
2
5%
3
3%
3
4%
3
5%
1
2%
1
3%
-
1
3%
-
1
4%
1
4%
5
3%
1
2%
2
4%
-
-
5
5%
-
8
11%
9
15%
12
21%
7
22%
8
13%
5
15%
2
7%
3
12%
2
7%
32
19%
8
13%
4
8%
-
-
7
10%
17
7
29%AGI 12%
5
16%
13
20%
2
6%
6
22%
3
12%
3
11%
34
20%
7
11%
4
4%
-
-
15
21%
11
19%
7
12%
4
13%
16
25%
7
21%
8
30%
4
15%
3
11%
31
18%
17
27%T
6
6%D
-
-
-
6
8%
5
8%
4
7%
-
1
2%
3
9%
4
15%P
1
4%
1
4%
8
5%
4
6%
9
10%D
7
7%
1
1%
-
-
7
10%
2
3%
1
2%
2
6%
5
8%
3
9%
1
4%
1
4%
1
4%
11
6%
5
8%
29
33%ACD
2
2%
-
-
-
15
6
21%AIK 10%
3
5%
3
9%
4
6%
3
11%
3
12%
4
15%
12
7%
12
19%SU
21.27C 49.02A 13.36D
D
CD
40.2
63.3
11.5
2.4
6.8
1.1
9.33 25.42
9.42
4.28
-
-
6.3
0.7
1.73
-
-
23
26%ABC
36.22A 19.02
IK
65.4
26.3
7.7
3.4
16.67
9.15
9
16%GH
PAST
WEEK
(L)
12.57
15.50
17.41
24.3
3.2
4.42
25.3
4.5
4.71
25.8
3.2
9.40
9
26%AP
49.15A 23.56
NP
89.6
29.0
15.4
5.6
17.33 15.42
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
13.31
17.63
17.38
16.5
3.2
4.67
28.0
5.4
4.25
26.3
2.0
9.08
12
7
28%AQR 18%
13
14%
8
17%
7
16%
11
29%Q
16
17%
8
17%T
6
14%
1
3%
21
23%T
-
3
8%
3
3%
2
4%
1
2%
2
5%
6
7%
10
21%SU
2
5%
3
8%
4
4%
7
15%ASU
30.92S 34.19S 11.35
U
U
55.7
56.9
23.8
7.0
8.2
3.6
15.77 15.83
4.08
15.08
14.87
23.7
3.8
5.33
22.4
2.3
9.08
Page 65
Colorado Lottery Tracking Study
Table: 60
Q28: Spending more or less on Scratch games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
32
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
64
34
27
26
27
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
-**
-**
72
59
58
7
8%
-
-
17
24%HJ
6
10%
7
12%
2
6%
12
19%
7
21%
4
15%
4
15%
2
7%
26
15%
14
22%S
8
17%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
3
7%
4
11%
15
16%
More
44
15%
26
11
30%ACD 10%
Less
97
34%
20
23%
38
36%
36
40%B
-
-
23
32%
23
39%
21
36%
12
38%
18
28%
9
26%
12
44%
11
42%
8
30%
57
34%
19
30%
20
42%
17
40%
9
24%
32
35%
144
50%
41
47%
57
54%
46
51%
-
-
31
43%
30
51%
29
50%
18
56%
34
53%
18
53%
11
41%
11
42%
16
59%
86
51%
31
48%
20
42%
23
53%
25
66%R
43
47%
-
-
1
1%
-
-
1
1%
-
1
2%
-
-
-
-
-
1
4%
1
1%
-
-
-
-
90
100%
-
-
72
100%
32
100%
64
100%
27
100%
170
100%
About the same
Don't Know
Sigma
2
1%
287
100%
87
100%
106
100%
59
100%
58
100%
34
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
26
100%
64
100%
48
100%
43
100%
38
100%
2
2%
92
100%
Page 66
Colorado Lottery Tracking Study
Table: 61
Q29: Why spending less on Scratch games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO ARE SPENDING
LESS ON SCRATCH
GAMES
97
20
38
36
-**
You have less
money to spend
73
75%B
10
50%
30
79%B
31
86%B
You felt you
didn’t win enough
36
37%
6
30%
13
34%
You are spending
less on principle
16
16%
6
30%
You are less
interested in
lottery games
8
8%
Other
PAST
WEEK
(G)
PAST
MONTH
(H)
-**
23
23
21
12
-
-
15
65%
17
74%
19
90%
15
42%
-
-
8
35%
9
39%
5
13%
4
11%
-
-
7
30%
1
5%
2
5%
5
14%
-
-
5
5%
3
15%C
-
2
6%
-
You don’t enjoy
it anymore
4
4%
1
5%
1
3%
2
6%
Not Stated
3
3%
2
10%
1
3%
145
149%
29
145%
52
137%
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
18
9
12
9
75%
13
72%
6
67%
7
58%
10
48%
5
42%
4
22%
3
33%
2
9%
3
14%
3
25%
1
6%
3
33%
1
4%
1
4%
3
14%
2
17%
1
6%
-
-
2
9%
1
4%
-
-
2
11%
-
-
1
4%
2
9%
1
5%
-
-
-
-
1
4%
1
4%
-
-
59
164%
-
-
35
152%
33
143%
36
171%
19
158%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
8
57
19
20
17
9
32
11
100%MO
5
63%
44
77%
14
74%
13
65%
15
88%
6
67%
25
78%
3
25%
3
27%
4
50%
23
40%
8
42%
9
45%
7
41%
3
33%
9
28%
2
17%
1
9%
1
13%
9
16%
5
26%S
3
15%
-
2
22%
6
19%
1
8%
-
2
25%
5
9%
-
2
10%
4
24%Q
-
2
6%
1
11%
-
1
9%
-
3
5%
2
11%
-
-
2
6%
-
-
-
1
9%
-
3
5%
-
2
10%
1
6%
-
1
3%
1
6%
-
-
-
1
13%
2
4%
-
1
5%
-
1
11%
1
3%
13
163%
89
156%
12
133%
46
144%
22
122%
13
144%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
13
108%
11
PAST
WEEK
(Q)
17
155%
29
153%
1
5%
31
155%
27
159%
Page 67
Colorado Lottery Tracking Study
Table: 62
Q30-a: Importance when deciding to buy Scratch games
The sales clerk mentioned it
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
PAST
WEEK
(G)
PAST
MONTH
(H)
59
-**
-**
72
29
10%
10
11%
11
10%
7
8%
-
-
10
14%I
226
79%M
68
78%
86
81%
70
78%
-
-
32
11%
9
10%
9
8%
13
14%
-
287
100%
87
100%
106
100%
90
100%
-
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
PAST
WEEK
(L)
PAST
MONTH
(M)
32
64
34
27
3
5%
2
3%
4
13%
10
16%I
5
15%N
4
15%N
57
79%
49
83%
47
81%
27
84%
45
70%
26
76%
15
56%
-
5
7%
7
12%
9
16%
1
3%
9
14%
3
9%
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
170
PAST
MONTH
(R)
64
48
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
-
2
7%
18
11%
7
11%
5
10%
4
9%
1
3%
12
13%
23
88%M
22
81%M
137
81%M
52
81%
35
73%
35
81%
34
89%
69
75%
3
11%
15
9%
5
8%
8
17%
4
9%
3
8%
11
12%
27
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
8
3
30%ALP 12%
27
100%
27
PAST
WEEK
(Q)
26
100%
Page 68
Colorado Lottery Tracking Study
Table: 63
Q30-b: Importance when deciding to buy Scratch games
I saw a lottery sign
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
80
28%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
43
38
92
26
16
41%ASU 33%S
6
14%
9
24%
23
25%
33
77%QR
26
68%
63
68%
4
9%
3
8%
6
7%
43
100%
38
100%
92
100%
32
37%D
32
30%D
16
18%
-
-
27
38%
15
25%
13
22%
8
25%
16
25%
15
44%OP
8
30%
6
23%
5
19%
45
26%
187
65%
50
57%
72
68%
62
69%
-
-
41
57%
40
68%
41
71%
23
72%
42
66%
17
50%
16
59%
17
65%
19
70%
116
68%L
37
58%
27
56%
20
7%
5
6%
2
2%
12
13%C
-
-
4
6%
4
7%
4
7%
1
3%
6
9%
2
6%
3
11%
3
12%
3
11%
9
5%
1
2%
5
10%Q
287
100%
87
100%
106
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
27
100%
26
100%
27
100%
170
100%
64
100%
90
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
48
100%
Page 69
Colorado Lottery Tracking Study
Table: 64
Q30-c: Importance when deciding to buy Scratch games
I saw the scratch tickets
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
176
61%
62
71%D
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
48
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
67
63%
45
50%
-
-
53
74%I
34
58%
33
57%
18
56%
38
59%
21
62%
18
67%
13
50%
17
63%
104
61%
38
42%B
-
-
17
24%
23
39%
21
36%
14
44%G
22
34%
12
35%
8
30%
11
42%
8
30%
4
6%
1
3%
1
4%
2
8%
64
100%
34
100%
27
100%
26
100%
Not Important
98
34%
22
25%
37
35%
Don't Know
13
5%
3
3%
2
2%
7
8%
-
-
2
3%
2
3%
4
7%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
Sigma
PAST
WEEK
(L)
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
48
26
75%ARS 54%
T
24
56%
20
53%
58
63%
59
35%
15
23%
19
40%
16
37%
17
45%Q
30
33%
2
7%
7
4%
1
2%
3
6%
3
7%
1
3%
4
4%
27
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
Page 70
Colorado Lottery Tracking Study
Table: 65
Q30-d: Importance when deciding to buy Scratch games
I remembered the advertising
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
62
22%
24
28%
24
23%
14
16%
-
-
21
29%
12
20%
9
16%
6
19%
14
22%
12
35%N
7
26%
3
12%
5
19%
34
20%
20
31%
10
21%
8
19%
6
16%
18
20%
199
69%
54
62%
77
73%
65
72%
-
-
45
63%
42
71%
45
78%
23
72%
43
67%
19
56%
15
56%
20
77%
19
70%
124
73%L
40
63%
31
65%
30
70%
30
79%
67
73%
26
9%
9
10%
5
5%
11
12%
-
-
6
8%
5
8%
4
7%
3
9%
7
11%
3
9%
5
19%
3
12%
3
11%
12
7%
4
6%
7
15%
5
12%
2
5%
7
8%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
27
100%
26
100%
27
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 71
Colorado Lottery Tracking Study
Table: 66
Q30-e: Importance when deciding to buy Scratch games
I felt lucky
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
90
-**
-**
72
59
58
32
64
34
27
26
27
171
70
62
60%DKO 80%ACD 58%D
T
38
42%
-
-
51
71%K
41
69%K
33
57%
18
56%
26
41%
25
74%O
21
78%OP
17
65%O
10
37%
101
35%BQ
33
8
52%AGH 24%
6
22%
6
23%
15
66
56%ALM 39%
N
-
3
12%
2
7%
26
100%
27
100%
16
18%
39
37%B
44
49%AB
-
-
18
25%
15
25%
22
38%
13
41%
15
5%
1
1%
5
5%
8
9%B
-
-
3
4%
3
5%
3
5%
1
3%
5
8%
1
3%
287
100%
87
100%
106
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
90
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
64
48
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
43
38
92
48
35
75%AST 73%TU
U
24
56%
16
42%
47
51%
14
22%
10
21%
17
40%
22
37
58%AQR 40%QR
9
5%
2
3%
3
6%
2
5%
170
100%
64
100%
48
100%
43
100%
95
56%
38
100%
8
9%
92
100%
Page 72
Colorado Lottery Tracking Study
Table: 67
Q30-f: Importance when deciding to buy Scratch games
I had spare money
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
210
73%
66
76%
70
24%
21
24%
Not Important
Don't Know
Sigma
7
2%
287
100%
87
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
80
75%
61
68%
-
-
54
75%
47
80%
39
67%
24
75%
44
69%
24
71%
21
78%
20
77%
19
70%
123
72%
50
78%
37
77%
30
70%
26
68%
66
72%
25
24%
24
27%
-
-
17
24%
10
17%
15
26%
8
25%
20
31%
9
26%
5
19%
5
19%
6
22%
45
26%
13
20%
9
19%
10
23%
11
29%
26
28%
-
-
1
1%
2
3%
-
-
1
3%
1
4%
1
4%
2
1%
1
2%
2
4%
-
-
72
100%
59
100%
32
100%
64
100%
34
100%
27
100%
26
100%
170
100%
64
100%
48
100%
1
1%
106
100%
5
6%B
90
100%
4
7%K
58
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
2
7%P
27
100%
3
7%U
43
100%
1
3%
38
100%
92
100%
Page 73
Colorado Lottery Tracking Study
Table: 68
Q30-g: Importance when deciding to buy Scratch games
IMPORTANCE SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
72
7
8%
-
-
10
14%I
10
11%
11
10%
I saw a lottery
sign
80
28%
32
37%D
32
30%D
16
18%
-
-
176
61%
62
71%D
67
63%
45
50%
-
24
28%
24
23%
14
16%
62
22%
59
-**
29
10%
I remembered the
advertising
PAST
MONTH
(H)
-**
The sales clerk
mentioned it
I saw the scratch
tickets
PAST
WEEK
(G)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
58
PAST
WEEK
(L)
PAST
MONTH
(M)
32
64
34
27
3
5%
2
3%
4
13%
10
16%I
5
15%N
4
15%N
27
38%
15
25%
13
22%
8
25%
16
25%
15
44%OP
8
30%
-
53
74%I
34
58%
33
57%
18
56%
38
59%
21
62%
-
-
21
29%
12
20%
9
16%
6
19%
14
22%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
-
27
170
64
48
5
10%
18
11%
7
11%
6
23%
5
19%
45
26%
18
67%
13
50%
17
63%
104
61%
12
35%N
7
26%
3
12%
5
19%
43
38
92
1
3%
12
13%
26
16
41%ASU 33%S
6
14%
9
24%
23
25%
48
26
75%ARS 54%
T
24
56%
20
53%
58
63%
34
20%
20
31%
8
19%
6
16%
18
20%
48
35
75%AST 73%TU
U
24
56%
16
42%
47
51%
50
78%
30
70%
26
68%
66
72%
38
42%
-
-
51
71%K
41
69%K
33
57%
18
56%
26
41%
25
74%O
21
78%OP
17
65%O
10
37%
95
56%
I had spare money
210
73%
61
68%
-
-
54
75%
47
80%
39
67%
24
75%
44
69%
24
71%
21
78%
20
77%
19
70%
123
72%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
4
9%
171
70
62
60%DKO 80%ACD 58%D
T
80
75%
PAST
MONTH
(R)
2
7%
I felt lucky
66
76%
PAST
WEEK
(Q)
10
21%
37
77%
Page 74
Colorado Lottery Tracking Study
Table: 69
Q31-a: Importance when deciding which Scratch games to buy
Being a new game
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
145
51%
47
54%
Not Important
133
46%
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
90
-**
-**
72
59
58
32
64
34
27
26
27
55
52%
42
47%
-
-
39
54%
31
53%
24
41%
16
50%
34
53%
20
59%
15
56%
14
54%
14
52%
80
47%
38
59%
27
56%
19
44%
21
55%
40
43%
39
45%
47
44%
45
50%
-
-
31
43%
27
46%
33
57%
15
47%
26
41%
13
38%
12
44%
10
38%
13
48%
84
49%
25
39%
20
42%
22
51%
16
42%
48
52%
9
3%
1
1%
4
4%
3
3%
-
-
2
3%
1
2%
1
2%
1
3%
4
6%
1
3%
-
6
4%
1
2%
1
2%
2
5%
1
3%
4
4%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
2
8%
26
100%
27
100%
170
PAST
WEEK
(Q)
Page 75
Colorado Lottery Tracking Study
Table: 70
Q31-b: Importance when deciding which Scratch games to buy
The graphics or general look of ticket
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
131
46%
45
52%
Not Important
144
50%
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
90
-**
-**
72
59
58
32
64
34
27
26
27
40
38%
46
51%
-
-
32
44%
25
42%
27
47%
18
56%
27
42%
20
59%
13
48%
11
42%
9
33%
75
44%
32
50%
19
40%
24
56%
13
34%
42
46%
40
46%
60
57%
41
46%
-
-
37
51%
32
54%
30
52%
14
44%
31
48%
13
38%
12
44%
14
54%
17
63%
88
52%
30
47%
28
58%
17
40%
22
58%
46
50%
12
4%
2
2%
6
6%
3
3%
-
-
3
4%
2
3%
1
2%
-
6
9%
1
3%
2
7%
1
4%
1
4%
7
4%
2
3%
1
2%
2
5%
3
8%
4
4%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
64
100%
34
100%
27
100%
26
100%
27
100%
170
100%
64
100%
48
100%
43
100%
38
100%
92
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
170
PAST
WEEK
(Q)
Page 76
Colorado Lottery Tracking Study
Table: 71
Q31-c: Importance when deciding which Scratch games to buy
The number of chances to win on the ticket
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
216
75%
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
77
75
89%ACD 71%
61
68%
-
-
57
79%
44
75%
47
81%
25
78%
43
67%
24
71%
22
81%
20
77%
23
85%
124
73%
52
81%
37
77%
34
79%
28
74%
65
71%
66
23%B
10
11%
28
26%B
28
31%B
-
-
13
18%
14
24%
10
17%
7
22%
20
31%
9
26%
4
15%
5
19%
4
15%
44
26%
10
16%
10
21%
8
19%
10
26%
26
28%
5
2%
-
3
3%
1
1%
-
-
2
3%
1
2%
1
2%
-
1
2%
1
3%
1
4%
1
4%
-
2
1%
2
3%
1
2%
1
2%
-
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
64
100%
34
100%
27
100%
26
100%
170
100%
64
100%
48
100%
43
100%
287
100%
87
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
38
100%
1
1%
92
100%
Page 77
Colorado Lottery Tracking Study
Table: 72
Q31-d: Importance when deciding which Scratch games to buy
The top prize
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
192
67%
Not Important
Don't Know
Sigma
87
30%B
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
68
65
78%ACD 61%
56
62%
-
-
53
74%
39
66%
38
66%
21
66%
39
61%
24
71%
20
74%
19
73%
18
67%
109
64%
50
78%TU
36
75%T
29
67%
20
53%
56
61%
16
18%
39
37%B
32
36%B
-
-
17
24%
20
34%
18
31%
11
34%
21
33%
8
24%
7
26%
6
23%
9
33%
56
33%
12
19%
11
23%
13
30%
18
32
47%AQR 35%Q
-
2
3%
-
4
6%
2
6%
-
5
3%
2
3%
1
2%
1
2%
64
100%
34
100%
170
100%
64
100%
48
100%
43
100%
8
3%
3
3%
2
2%
2
2%
-
-
2
3%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
1
4%
26
100%
27
100%
38
100%
4
4%
92
100%
Page 78
Colorado Lottery Tracking Study
Table: 73
Q31-e: Importance when deciding which Scratch games to buy
The way it is played, such as matching 3 symbols
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
158
55%
49
56%
Not Important
121
42%
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
90
-**
-**
72
59
58
32
64
34
27
26
27
65
61%D
42
47%
-
-
40
56%
28
47%
38
66%
19
59%
32
50%
17
50%
14
52%
19
73%O
12
44%
94
55%
37
58%
25
52%
26
60%
19
50%
51
55%
36
41%
39
37%
45
50%
-
-
30
42%
30
51%
19
33%
13
41%
29
45%
15
44%
12
44%
6
23%
15
56%N
72
42%
25
39%
22
46%
15
35%
19
50%
39
42%
8
3%
2
2%
2
2%
3
3%
-
-
2
3%
1
2%
1
2%
-
3
5%
2
6%
1
4%
1
4%
-
4
2%
2
3%
1
2%
2
5%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
64
100%
34
100%
27
100%
26
100%
170
100%
64
100%
48
100%
43
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
170
PAST
WEEK
(Q)
38
100%
2
2%
92
100%
Page 79
Colorado Lottery Tracking Study
Table: 74
Q31-f: Importance when deciding which Scratch games to buy
The odds of winning
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
201
70%
66
76%
77
27%
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
72
68%
60
67%
-
-
52
72%
40
68%
41
71%
25
78%
42
66%
25
74%
22
81%
19
73%
20
74%
113
66%
44
69%
34
71%
31
72%
27
71%
65
71%
18
21%
30
28%
29
32%
-
-
17
24%
18
31%
15
26%
6
19%
20
31%
8
24%
5
19%
5
19%
6
22%
52
31%
17
27%
14
29%
9
21%
10
26%
25
27%
9
3%
3
3%
4
4%
1
1%
-
-
3
4%
1
2%
2
3%
1
3%
2
3%
1
3%
-
2
8%
1
4%
5
3%
3
5%
3
7%
1
3%
2
2%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
64
100%
34
100%
26
100%
27
100%
170
100%
64
100%
43
100%
38
100%
92
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
48
100%
Page 80
Colorado Lottery Tracking Study
Table: 75
Q31-g: Importance when deciding which Scratch games to buy
The price of the ticket
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
246
86%
75
86%
35
12%
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
90
85%
78
87%
-
-
57
79%
53
90%
51
88%
28
88%
55
86%
26
76%
25
93%
23
88%
25
93%
144
85%
52
81%
42
88%
36
84%
35
92%
80
87%
11
13%
13
12%
11
12%
-
-
15
21%H
4
7%
6
10%
4
13%
6
9%
1
4%
1
4%
2
7%
23
14%
12
19%
5
10%
5
12%
2
5%
10
11%
6
2%
1
1%
3
3%
1
1%
-
-
-
2
3%
1
2%
-
3
5%
1
4%
2
8%
-
1
2%
2
5%
1
3%
2
2%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
27
100%
26
100%
48
100%
43
100%
38
100%
92
100%
32
100%
64
100%
8
24%MN
34
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
3
2%
170
100%
64
100%
Page 81
Colorado Lottery Tracking Study
Table: 76
Q31-h: Importance when deciding which Scratch games to buy
Being a game you've won on before
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
182
63%D
66
76%AD
21
24%
Not Important
Don't Know
Sigma
98
34%
7
2%
287
100%
87
100%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
75
71%D
38
42%
-
-
51
71%
32
54%
37
64%
19
59%
43
67%
23
68%
19
70%
16
62%
15
56%
106
62%
47
73%T
31
65%
27
63%
20
53%
57
62%
28
26%
49
54%ABC
-
-
18
25%
25
42%G
20
34%
13
41%
20
31%
10
29%
7
26%
9
35%
12
44%
60
35%
14
22%
17
35%
15
35%
17
45%Q
33
36%
-
1
2%
1
3%
1
4%
1
4%
-
4
2%
3
5%
64
100%
34
100%
27
100%
26
100%
170
100%
64
100%
3
3%
3
3%
-
-
3
4%
2
3%
1
2%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
48
100%
1
2%
1
3%
2
2%
43
100%
38
100%
92
100%
Page 82
Colorado Lottery Tracking Study
Table: 77
Q31-i: Importance when deciding which Scratch games to buy
Having many win-able small prizes
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
173
60%
60
69%D
Not Important
101
35%
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
63
59%
48
53%
-
-
42
58%
38
64%
36
62%
22
69%
35
55%
23
68%
15
56%
14
54%
13
48%
105
62%
40
63%
31
65%
24
56%
22
58%
56
61%
22
25%
37
35%
41
46%B
-
-
25
35%
20
34%
20
34%
10
31%
24
38%
10
29%
11
41%
10
38%
13
48%
57
34%
21
33%
17
35%
16
37%
15
39%
30
33%
13
5%
5
6%
6
6%
1
1%
-
-
5
7%
1
2%
2
3%
-
5
8%
1
3%
1
4%
2
8%
1
4%
8
5%
3
5%
-
3
7%
1
3%
6
7%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
59
100%
58
100%
64
100%
34
100%
27
100%
26
100%
27
100%
170
100%
64
100%
43
100%
38
100%
92
100%
32
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
48
100%
Page 83
Colorado Lottery Tracking Study
Table: 78
Q31-j: Importance when deciding which Scratch games to buy
Having a bonus feature such as a double or triple your prize symbol
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Important
207
72%D
72
83%AD
72
25%
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
90
-**
-**
72
59
58
32
64
34
27
26
27
170
64
48
43
38
92
77
73%
55
61%
-
-
55
76%
42
71%
41
71%
26
81%
41
64%
25
74%
20
74%
17
65%
22
81%
120
71%
50
78%
34
71%
33
77%
27
71%
61
66%
14
16%
26
25%
32
36%B
-
-
15
21%
17
29%
15
26%
5
16%
20
31%
8
24%
7
26%
8
31%
5
19%
44
26%
12
19%
14
29%
8
19%
11
29%
27
29%
8
3%
1
1%
3
3%
3
3%
-
-
2
3%
-
2
3%
1
3%
3
5%
1
3%
-
6
4%
2
3%
287
100%
87
100%
106
100%
90
100%
-
-
72
100%
58
100%
32
100%
64
100%
34
100%
170
100%
64
100%
59
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
27
100%
1
4%
26
100%
27
100%
48
100%
2
5%
43
100%
38
100%
4
4%
92
100%
Page 84
Colorado Lottery Tracking Study
Table: 79
Q31: Importance when deciding which Scratch games to buy
IMPORTANCE SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
287
87
106
Being a new game
145
51%
47
54%
The graphics or
general look of
ticket
131
46%
45
52%
The number of
chances to win on
the ticket
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
90
-**
-**
72
59
58
32
64
34
27
26
27
55
52%
42
47%
-
-
39
54%
31
53%
24
41%
16
50%
34
53%
20
59%
15
56%
14
54%
14
52%
80
47%
38
59%
27
56%
19
44%
21
55%
40
43%
40
38%
46
51%
-
-
32
44%
25
42%
27
47%
18
56%
27
42%
20
59%
13
48%
11
42%
9
33%
75
44%
32
50%
19
40%
24
56%
13
34%
42
46%
216
75%
77
75
89%ACD 71%
61
68%
-
-
57
79%
44
75%
47
81%
25
78%
43
67%
24
71%
22
81%
20
77%
23
85%
124
73%
52
81%
37
77%
34
79%
28
74%
65
71%
The top prize
192
67%
68
65
78%ACD 61%
56
62%
-
-
53
74%
39
66%
38
66%
21
66%
39
61%
24
71%
20
74%
19
73%
18
67%
109
64%
50
78%TU
36
75%T
29
67%
20
53%
56
61%
The way it is
played, such as
matching 3
symbols
158
55%
49
56%
65
61%D
42
47%
-
-
40
56%
28
47%
38
66%
19
59%
32
50%
17
50%
14
52%
19
73%O
12
44%
94
55%
37
58%
25
52%
26
60%
19
50%
51
55%
The odds of
winning
201
70%
66
76%
72
68%
60
67%
-
-
52
72%
40
68%
41
71%
25
78%
42
66%
25
74%
22
81%
19
73%
20
74%
113
66%
44
69%
34
71%
31
72%
27
71%
65
71%
The price of the
ticket
246
86%
75
86%
90
85%
78
87%
-
-
57
79%
53
90%
51
88%
28
88%
55
86%
26
76%
25
93%
23
88%
25
93%
144
85%
52
81%
42
88%
36
84%
35
92%
80
87%
Being a game
you've won on
before
182
63%D
66
76%AD
75
71%D
38
42%
-
-
51
71%
32
54%
37
64%
19
59%
43
67%
23
68%
19
70%
16
62%
15
56%
106
62%
47
73%T
31
65%
27
63%
20
53%
57
62%
Having many winable small prizes
173
60%
60
69%D
63
59%
48
53%
-
-
42
58%
38
64%
36
62%
22
69%
35
55%
23
68%
15
56%
14
54%
13
48%
105
62%
40
63%
31
65%
24
56%
22
58%
56
61%
Having a bonus
feature such as a
double or triple
your prize symbol
207
72%D
72
83%AD
77
73%
55
61%
-
-
55
76%
42
71%
41
71%
26
81%
41
64%
25
74%
20
74%
17
65%
22
81%
120
71%
50
78%
34
71%
33
77%
27
71%
61
66%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
170
PAST
WEEK
(Q)
Page 85
Colorado Lottery Tracking Study
Table: 80
Q32: Prize amount that is a winning experience
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
SCRATCH GAMES IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
287
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
170
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
64
48
43
38
92
90
-**
-**
72
59
58
32
64
34
27
26
27
18
31%
5
16%
19
30%
8
24%
3
11%
6
23%
6
22%
46
27%
12
19%
12
25%
8
19%
6
16%
32
35%QT
4
7%
6
19%
12
19%
7
21%
3
11%
5
19%
2
7%
31
18%
14
22%
7
15%
6
14%
9
24%
12
13%
5
8%
8
17%
9
21%
5
13%
11
12%
14
22%
10
21%
6
14%
10
26%
15
16%
-
-
-
-
'1-5
72
25%
19
22%
30
28%
22
24%
-
-
14
19%
15
25%
'6-10
48
17%
17
20%
17
16%
14
16%
-
-
12
17%
14
24%I
'11-20
38
13%L
6
7%
17
16%
15
17%B
-
-
9
13%
6
10%
11
19%
4
13%
8
13%
-
3
11%
6
23%L
4
15%L
25
15%L
'21-50
55
19%
20
23%
19
18%
16
18%
-
-
14
19%
12
20%
9
16%
7
22%
12
19%
8
24%
8
30%
4
15%
9
33%P
26
15%
'51-99
1
*
1
1%
-
-
-
-
-
-
-
-
1
2%
-
-
-
-
1
1%
1
1%
'100+
46
16%
18
21%
14
13%
13
14%
-
-
13
18%
7
12%
11
19%
8
25%
7
11%
8
24%
6
22%
4
15%
5
19%
23
14%
12
19%
8
17%
9
21%
6
16%
11
12%
Don't Know
27
9%
6
7%
9
8%
10
11%
-
-
10
14%
5
8%
5
9%
2
6%
5
8%
3
9%
4
15%
1
4%
1
4%
18
11%
7
11%
3
6%
5
12%
2
5%
10
11%
-
-
MEAN
Std Dev.
Std Err.
MEDIAN
70.15
166.0
10.4
9.61
70.56
156.3
17.6
10.83
53.80
118.8
12.1
8.97
90.44
217.4
24.5
9.63
88.58
188.6
24.3
9.58
40.26
86.4
11.8
8.96
99.06
226.1
31.7
17.00
99.07
209.5
38.2
18.33
40.02
91.7
12.0
8.13
81.53
196.2
35.8
8.93
96.00
162.7
33.9
20.83
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
81.84
215.2
43.0
17.50
89.46
217.7
44.4
18.75
60.22
142.7
11.7
8.86
80.05
177.4
23.7
9.46
65.44
132.8
19.8
12.50
82.08
193.9
32.3
11.67
81.09
196.5
33.2
15.63
57.53
150.9
16.8
7.68
Page 86
Colorado Lottery Tracking Study
Table: 81
Q33: How often do you play POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
54
97
39
18
14
35%HIP 56%ACD 28%
STU
(365) Daily
2
1%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
29
59
9
16
26%
31%
-
-
-
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
97
27%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
MONTH
(M)
-**
-**
36
24
10
-
-
-
-
27
100%AHI
-
-
-
-
75%AMN 42%
2
2%
-
-
-
-
2
6%AP
EF
1
1%
PAST
WEEK
(L)
73
51
47
9
13
3
62
24%
85%ARS 25%S
-
-
-
-
5
21%
3
14%
7
23%
21
13%
6
29%P
3
10%
7
12%
49
51%AHI
-
-
-
-
12
33%AP
(52) Once a
week
46
21
8
16%HIS 30%ACD 12%
EF
6
11%
3
10%
8
14%
46
47%AHI
-
-
-
-
13
5
36%AOP 21%
87
26
10
7
21
-
87
-
-
-
7
40%D
19%
36%D
-
-
-
-
19%
24%
100%AGI
S
32
74
4
15
6%
13%
20%S
-
-
1
1%
36
4
49%ARST 8%
U
3
6%
-
6
8%
18
11%
25
9
34%ARS 18%S
TU
-
4
13%S
8
11%S
6
TU
6
21%
13
4
-
55
10
28
15
28
27%
34%
14%
55%AQS 13%
47%QS
38%QS
9
3
38%ALP 14%
5
17%
30
18%L
4
5%
15
29%AQS
3
6%
11
15
34%AQS 20%QS
1
5%
3
10%
25
15%
6
8%
13
25%AQS
3
6%
4
13%
13
18%
7
12
68
1
13
31
40%LM
41%LM
1%
54%ALN 19%
8
1
1%
O
(30) 2 or 3
times per month
48
13
17%GIL 19%
Q
13
20%
(12) Once a
month
39
14%GI
13
20%D
92
164
39
8
15%
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
30
OP
1
2%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
21
33%
10
15%
23
PAST
MONTH
(R)
10
49
17
18%HIT 24%
U
31%GIQ 33%
PAST
WEEK
(Q)
43%
(182) Between 2
to 5 times per
week
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
10
14%
8
33%BGH 11%
7
13%
3
10%
12
20%
-
48
55%AGI
-
-
-
1
3%
3
6%
4
14%
9
15%
-
39
45%AGI
-
-
-
6
17%
4
17%
12
22
-
-
92
-
-
2
1
37%B
-
-
-
-
6%
4%
20
29
31%B
54%ABC 41%B
100%AGH
33%LM
9
18%Q
LMQR
37
79%AQR 41%QR
42%QR
TU
(6) Once every
2 months
22
8%GHQ
3
4%
(3) Once every
3-6 months
52
4
19%BGHL 6%
QR
6
9%
18
7
33%ABC 24%B
(1) About once
a year
18
6%GH
1
2%
10
3
19%ABC 10%B
F
1
1%
13
1
20%ABDF 2%
2
7%
3
5%
-
-
22
24%AGH
-
-
2
6%
-
2
10%
16
27%BC
-
-
52
57%AGH
-
-
-
1
4%
4
19%L
-
-
18
20%AGH
-
-
-
-
3
5%
1
5%
2
7%
5
17%L
15
9%
-
7
14%Q
42
26%LM
-
2
4%
22
6
47%AQR 19%QR
TU
21
28%QR
1
1%
-
8
5
17%AQR 16%QR
U
4
5%
5
11
17%ALM 7%
7
15%Q
2
6%Q
6
8%Q
Don't Know
-
-
-
3.33
-
- 102.89A 62.13
NOP
49.25
54.93
Std Dev.
69.5
75.8
61.4
63.0
71.5
70.1
73.6
9.0
1.7
95.6
64.3
Std Err.
4.2
9.1
7.7
8.7
13.5
9.1
7.5
1.0
0.2
15.9
13.1
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
60.7
13.6
73.0
13.3
MEAN
3
1%
-
1
2%
51.64H 72.74A 44.98
IPST
CDF
1
2%
39.32
1
3%
50.79
-
-
-
43.93 124.12A 21.93I
HI
-
-
1
5%
-
2
1%
-
1
2%
1
2%
38.18 115.21A 37.00S 17.13
RSTU
T
57.9
4.5
77.2
9.0
46.1
6.5
44.6
6.6
-
-
19.41
34.89
17.4
3.1
61.9
7.2
Page 87
Colorado Lottery Tracking Study
Table: 82
Q34: Amount spent last time played POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
279
70
65
54
29
'1-5
199
71%
43
61%
48
74%
39
72%
1
23
8%
2
3%
7
11%
2
72
26%
16
23%
3
17
6%
4
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
92
-**
22
76%
45
76%
64
66%
64
74%
68
74%
2
4%
4
14%B
8
14%B
3
3%
12
14%G
19
29%
13
24%
8
28%
15
25%
30
31%
2
3%
4
6%
5
9%
2
7%
4
7%
23
8%
4
6%
4
6%
9
17%F
3
10%
5
64
23%
19
27%
14
22%
10
19%
'6-10
49
18%
16
23%
8
12%
'11-20
23
8%
7
10%
9
14%
8
3%
4
6%
8.39D
9.6
1.1
4.58
'21+
MEAN
Std Dev.
Std Err.
MEDIAN
7.89
24.8
1.5
4.07
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
21
30
-
-
22
61%
13
54%
15
71%
7
8%
-
-
2
6%
-
18
21%
24
26%
-
-
9
25%
5
5%
4
5%
8
9%
-
-
3
5%
11
11%
7
8%
5
5%
-
5
17%
15
25%
15
15%
23
26%
24
26%
13
24%
5
17%
7
12%
22
23%
11
13%
2
4%
1
3%
4
7%
7
7%
-
-
1
3%
3
5%
4
4%
5.89
5.8
0.7
3.63
5.28
3.8
0.5
3.78
5.34
7.3
1.4
3.17
13.31
52.2
6.8
3.83
7.28
9.3
0.9
3.95
PAST
WEEK
(Q)
PAST
MONTH
(R)
164
73
51
47
32
74
21
70%
125
76%M
47
64%
35
69%
32
68%
24
75%
59
80%Q
-
3
10%
17
10%
4
5%
7
14%
3
6%
3
9%
6
8%
5
21%
9
43%
9
30%
39
24%
21
29%
12
24%
14
30%
6
19%
19
26%
1
3%
-
1
5%
3
10%
12
7%
4
5%
3
6%
3
6%
3
9%
3
4%
-
2
6%
2
8%
1
5%
3
10%
14
9%
7
10%
3
6%
3
6%
3
9%
7
9%
-
-
8
22%
6
25%
4
19%
3
10%
43
26%
11
15%
10
20%
9
19%
9
28%
24
32%Q
16
17%
-
-
7
19%
5
21%
5
24%
6
20%
25
15%
15
21%
9
18%
9
19%
6
19%
10
14%
9
10%
7
8%
-
-
4
11%
5
21%AP
1
5%
2
7%
11
7%
6
8%
6
12%
5
11%
2
6%
4
5%
3
3%
1
1%
-
-
-
1
3%
3
2%
5
7%
1
2%
1
2%
-
1
1%
-
-
6.77
8.8
0.9
4.11
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
9.74
41.4
4.3
4.08
3
8%P
1
4%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
9.72P 24.08AP 4.95
12.9
80.3
4.3
2.1
16.4
0.9
4.50
4.83
3.50
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
6.23
7.7
1.4
3.50
5.91
7.0
0.5
4.50
8.25
10.8
1.3
4.05
6.55
8.1
1.1
4.05
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
14.21
57.7
8.4
4.06
5.34
4.6
0.8
4.11
5.66
6.8
0.8
4.08
Page 88
Colorado Lottery Tracking Study
Table: 83
Q35: Amount spent on POWERBALL in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
0
'1-5
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
16
2
6%CGHQ 3%
112
15
40%BGL 21%
MQ
1
27
1
10%BGHQ 1%
2
32
11%GQ
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
27
42%B
5
8%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
3
5%
-
54
29
7
13%BC
4
14%BC
27
50%B
12
41%B
30
51%B
2
7%
11
20%ABC
59
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
36
24
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
92
-**
-**
21
-
16
17%AGH
-
-
-
-
1
5%
6
6%
39
45%G
65
71%AGH
-
-
8
22%
4
17%
8
14%B
-
1
1%
25
27%AGH
-
-
-
1
1%
9
10%G
22
24%AGH
-
-
30
73
51
-
-
3
10%
12
7%
8
38%
13
43%M
77
47%LM
-
2
10%
6
20%LM
3
8%
-
2
10%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
10
14%
24
47%Q
18
11%L
1
1%
2
4%
2
7%
24
15%M
1
1%
32
74
5
11%QR
4
13%QR
28
60%AQ
13
41%Q
37
50%Q
10
4
21%AQR 13%Q
10
14%Q
8
17%Q
1
3%
12
16%Q
1
3%
3
4%
6
8%QR
9
14%
4
7%
3
10%
11
19%B
-
2
3%
2
4%
1
3%
4
7%B
-
7
8%G
2
2%
-
-
2
6%
-
-
2
7%
5
3%
2
3%
2
4%
1
2%
3
4%
3
5%
2
4%
3
10%
4
7%
3
3%
10
11%AGI
2
2%
-
-
2
6%
1
4%
-
2
7%
10
6%
4
5%
3
6%
-
8
15%
3
10%
3
5%
2
2%
12
14%G
14
15%G
-
-
1
3%
3
13%
4
19%L
1
3%
20
12%
2
3%
7
14%Q
9
19%Q
2
6%
5
9%
6
21%
7
12%
30
31%AI
21
24%I
6
7%
-
-
9
25%
7
29%
6
29%
4
13%
30
18%
21
29%S
10
20%
6
13%
7
22%
13
18%
3
10%
13
22%
27
28%I
23
26%I
4
4%
-
-
6
17%
6
25%
3
14%
7
23%
32
20%
17
23%
10
20%
7
15%
6
19%
14
19%
1
5%
2
7%
4
2%
8
11%SU
5
10%SU
1
3%
6
4%
11
2
15%ARSU 4%
3
2%
4
15
5%
5
29
10%GQ
7
10%
8
12%
'6-10
57
20%I
20
29%DF
19
29%DF
'11-20
55
20%I
14
20%
13
20%
11
20%
'21-30
14
5%I
7
10%F
4
6%
1
2%
2
7%F
-
13
13%AHI
1
1%
-
-
-
3
8%
'31-49
15
5%I
7
10%C
-
3
6%
2
7%C
3
5%
13
13%AHI
2
2%
-
-
-
4
11%
2
8%
2
10%
'50+
10
4%
5
7%D
2
3%
-
-
3
5%
8
8%HI
1
1%
1
1%
-
-
6
17%AOP
1
4%
-
-
8.50
8.86
20.14
5.82
-
-
10.81
9.7
1.8
4.50
58.5
7.6
3.88
26.1
2.7
1.23
-
-
32.00A 25.71P 11.38
P
63.3
49.0
11.4
10.6
10.0
2.5
18.00 11.00
6.13
8.90
10.3
1.4
4.13
9.9
1.8
4.50
19.0
1.5
4.65
14.63I 18.44D 13.35
E
31.6
18.1
25.7
1.9
2.2
3.2
6.68
9.60
7.17
26.79A 10.64
HI
43.6
11.0
4.4
1.2
18.29
6.83
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
4
17%AP
6
8%R
10
20%QT
47
4
6%
9
3%
Std Dev.
Std Err.
MEDIAN
PAST
MONTH
(R)
164
3
MEAN
PAST
WEEK
(Q)
-
25.41A 10.98
RTU
45.3
10.3
5.3
1.4
17.00
6.25
5
16%ASU
3
4%
9
12%Q
-
1
3%
-
-
1
3%
1
1%
1
2%
-
3
4%
10.62
8.63
11.84
36.2
5.3
2.50
9.3
1.6
4.50
26.2
3.0
4.33
Page 89
Colorado Lottery Tracking Study
Table: 84
Q36-a: Importance when deciding to buy The sales clerk mentioned it
The sales clerk mentioned it
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
9
13%E
11
17%E
222
80%M
54
77%
50
77%
45
83%
30
11%
7
10%
4
6%
279
100%
70
100%
65
100%
27
10%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
4
7%
11
11%
10
11%
24
83%
48
81%
77
79%
6
11%
5
17%
7
12%
54
100%
29
100%
59
100%
54
3
6%
29
-
59
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
PAST
WEEK
(L)
PAST
MONTH
(M)
24
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
30
PAST
MONTH
(R)
73
51
10
14%S
8
16%S
1
2%
1
3%
7
9%
56
77%
36
71%
42
89%R
26
81%
60
81%
-**
36
6
7%
-
-
10
6
28%ANO 25%ANOP P
68
78%
74
80%
-
-
24
67%
13
54%
19
90%M
9
9%
9
10%
12
13%
-
-
2
6%
5
21%
2
10%
2
7%
18
11%
7
10%
7
14%
4
9%
5
16%
7
9%
97
100%
87
100%
92
100%
-
-
36
100%
24
100%
21
100%
30
100%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
1
3%
164
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
21
PAST
WEEK
(Q)
9
5%
27
137
90%LM 84%LM
47
32
74
Page 90
Colorado Lottery Tracking Study
Table: 85
Q36-b: Importance when deciding to buy I saw a lottery sign
I saw a lottery sign
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
54
29
28
40%F
22
34%F
18
33%F
38
54%
41
63%
32
59%
22
8%
4
6%
2
3%
4
7%
279
100%
70
100%
65
100%
54
100%
86
31%F
171
61%M
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
92
-**
8
28%
10
17%
37
38%H
19
22%
30
33%
16
55%
43
73%B
52
54%
62
71%G
5
17%C
6
10%
8
8%
59
100%
97
100%
29
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
-
-
15
42%P
13
9
54%AOP 43%
8
27%
54
59%
-
-
19
53%
9
38%
10
48%
6
7%
8
9%
-
-
2
6%
2
8%
87
100%
92
100%
-
-
36
100%
24
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
73
51
47
32
74
39
24%
31
42%
14
27%
12
26%
8
25%
21
28%
21
70%M
110
67%M
37
51%
33
65%
31
66%
23
72%Q
45
61%
2
10%
1
3%
15
9%
5
7%
4
8%
4
9%
1
3%
8
11%
21
100%
30
100%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
21
30
164
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
Page 91
Colorado Lottery Tracking Study
Table: 86
Q36-c: Importance when deciding to buy I saw the powerball tickets
I saw the powerball tickets
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
54
29
32
46%DE
23
35%
13
24%
33
47%
41
63%
38
70%B
18
6%
5
7%
1
2%
3
6%
279
100%
70
100%
65
100%
54
100%
94
34%T
167
60%M
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
92
-**
6
21%
19
32%
36
37%
34
39%
24
26%
18
62%
37
63%
53
55%
49
56%
3
5%
8
8%
59
100%
97
100%
5
17%AC
29
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
21
30
-
-
15
42%
12
50%P
9
43%
8
27%
62
67%
-
-
19
53%
9
38%
10
48%
21
70%M
4
5%
6
7%
-
-
2
6%
3
13%
2
10%
87
100%
92
100%
-
-
36
100%
24
100%
21
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
73
51
47
32
74
27
37%T
16
31%
15
32%
5
16%
31
42%T
106
65%M
40
55%
33
65%
28
60%
25
39
78%AQU 53%
1
3%
10
6%
6
8%
2
4%
4
9%
2
6%
4
5%
30
100%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
164
48
29%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
Page 92
Colorado Lottery Tracking Study
Table: 87
Q36-d: Importance when deciding to buy I remembered the advertising
I remembered the advertising
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
Important
Not Important
Don't Know
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
17
24%E
19
7
29%DEF 13%
47
67%
43
66%
26
9%
6
9%
279
100%
70
100%
53
19%
200
72%M
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
92
-**
2
7%
8
14%
24
25%
14
16%
15
16%
41
76%
20
69%
48
81%
63
65%
67
77%
3
5%
6
11%
7
3
24%ABCF 5%
10
10%
65
100%
54
100%
97
100%
54
29
29
100%
59
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
21
-
-
11
31%O
8
33%O
3
14%
68
74%
-
-
22
61%
12
50%
14
67%
6
7%
9
10%
-
-
3
8%
4
17%
4
19%
1
3%
87
100%
92
100%
-
-
36
100%
24
100%
21
100%
30
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
30
2
7%
PAST
WEEK
(Q)
PAST
MONTH
(R)
73
51
47
21
29%T
11
22%
7
15%
45
62%
34
67%
35
74%
13
8%
7
10%
6
12%
5
11%
2
6%
5
7%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
164
28
17%
27
123
90%ALM 75%M
N
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
32
2
6%
28
88%QR
74
12
16%
57
77%Q
Page 93
Colorado Lottery Tracking Study
Table: 88
Q36-e: Importance when deciding to buy I felt lucky
I felt lucky
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
279
70
65
Important
136
49%E
Not Important
Don't Know
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
73
51
47
32
74
59
97
87
92
-**
-**
36
24
21
30
46
40
21
66%ADE 62%DEF 39%
F
6
21%
22
37%
53
55%
43
49%
39
42%
-
-
20
56%
14
58%
11
52%
11
37%
77
47%
44
60%ST
27
53%
18
38%
12
38%
34
46%
125
45%B
22
31%
18
62%BC
32
54%B
40
41%
40
46%
43
47%
-
-
15
42%
8
33%
7
33%
18
60%
77
47%
26
36%
21
41%
26
55%Q
17
53%
35
47%
18
6%C
2
3%
5
17%ABC
5
8%C
4
4%
4
5%
10
11%
-
-
1
3%
2
8%
3
14%
1
3%
10
6%
3
4%
3
6%
3
6%
3
9%
5
7%
97
100%
87
100%
92
100%
-
-
36
100%
24
100%
21
100%
30
100%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
279
100%
70
100%
65
100%
28
52%B
5
9%C
54
100%
29
100%
59
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
164
PAST
WEEK
(Q)
29
25
38%
54
PAST
WEEK
(G)
Page 94
Colorado Lottery Tracking Study
Table: 89
Q36-f: Importance when deciding to buy I had spare money
I had spare money
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
279
70
65
Important
172
62%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
54
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
73
51
47
32
74
59
97
87
92
-**
-**
36
24
21
30
52
47
29
74%ADE 72%DEF 54%
F
14
48%
29
49%
68
70%I
56
64%
47
51%
-
-
27
75%P
16
67%
13
62%
22
73%
90
55%
51
70%S
36
71%
24
51%
20
63%
40
54%
13
45%BC
28
27
47%ABC 28%
26
30%
39
42%G
-
-
8
22%
7
29%
5
24%
8
27%
66
40%L
20
27%
12
24%
18
38%
11
34%
33
45%QR
3
14%O
-
8
5%
2
3%
3
6%
164
100%
73
100%
51
100%
94
34%
16
23%
15
23%
22
41%BC
Don't Know
13
5%
2
3%
3
5%
3
6%
2
7%
2
3%
2
2%
5
6%
6
7%
-
-
1
3%
1
4%
279
100%
70
100%
65
100%
54
100%
29
100%
59
100%
97
100%
87
100%
92
100%
-
-
36
100%
24
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
21
100%
30
100%
164
PAST
WEEK
(Q)
29
Not Important
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
5
11%U
47
100%
1
3%
1
1%
32
100%
74
100%
Page 95
Colorado Lottery Tracking Study
Table: 90
Q36-g: Importance when deciding to buy The Jackpot was high
The Jackpot was high
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
279
70
65
54
29
Important
235
84%
58
83%
57
88%
44
81%
Not Important
34
12%
10
14%
7
11%
Don't Know
10
4%
2
3%
279
100%
70
100%
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
92
-**
24
83%
51
86%
77
79%
76
87%
81
88%
6
11%
5
17%
6
10%
18
19%I
8
9%
1
2%
4
7%
-
2
3%
2
2%
65
100%
54
100%
59
100%
97
100%
29
100%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
21
30
-
-
28
78%
19
79%
15
71%
6
7%
-
-
7
19%
4
17%
3
3%
5
5%
-
-
1
3%
1
4%
87
100%
92
100%
-
-
36
100%
24
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
164
73
51
47
32
74
28
93%N
141
86%
58
79%
43
84%
40
85%
30
94%
62
84%
3
14%
2
7%
18
11%
13
18%T
6
12%
4
9%
1
3%
10
14%
3
14%AOP
-
5
3%
2
3%
2
4%
3
6%
1
3%
2
3%
164
100%
73
100%
51
100%
47
100%
32
100%
74
100%
21
100%
30
100%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
Page 96
Colorado Lottery Tracking Study
Table: 91
Q36: Importance when deciding to buy POWERBALL
IMPORTANCE SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
54
29
59
4
7%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
11
11%
10
11%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
PAST
WEEK
(L)
PAST
MONTH
(M)
24
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
-**
-**
36
6
7%
-
-
10
6
28%ANO 25%ANOP P
The sales clerk
mentioned it
27
10%
9
13%E
11
17%E
3
6%
-
I saw a lottery
sign
86
31%F
28
40%F
22
34%F
18
33%F
8
28%
10
17%
37
38%H
19
22%
30
33%
-
-
15
42%P
I saw the
powerball tickets
94
34%T
32
46%DE
23
35%
13
24%
6
21%
19
32%
36
37%
34
39%
24
26%
-
-
I remembered the
advertising
53
19%
17
24%E
19
7
29%DEF 13%
2
7%
8
14%
24
25%
14
16%
15
16%
-
21
30
164
PAST
WEEK
(Q)
PAST
MONTH
(R)
73
51
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
47
32
74
1
3%
9
5%
10
14%S
8
16%S
1
2%
1
3%
7
9%
13
9
54%AOP 43%
8
27%
39
24%
31
42%
14
27%
12
26%
8
25%
21
28%
15
42%
12
50%P
9
43%
8
27%
48
29%
27
37%T
16
31%
15
32%
5
16%
31
42%T
-
11
31%O
8
33%O
3
14%
2
7%
28
17%
21
29%T
11
22%
7
15%
2
6%
12
16%
I felt lucky
136
49%E
46
40
21
66%ADE 62%DEF 39%
F
6
21%
22
37%
53
55%
43
49%
39
42%
-
-
20
56%
14
58%
11
52%
11
37%
77
47%
44
60%ST
27
53%
18
38%
12
38%
34
46%
I had spare money
172
62%
52
47
29
74%ADE 72%DEF 54%
F
14
48%
29
49%
68
70%I
56
64%
47
51%
-
-
27
75%P
16
67%
13
62%
22
73%
90
55%
51
70%S
36
71%
24
51%
20
63%
40
54%
The Jackpot was
high
235
84%
58
83%
24
83%
51
86%
77
79%
76
87%
81
88%
-
-
28
78%
19
79%
15
71%
28
93%N
58
79%
43
84%
40
85%
30
94%
62
84%
57
88%
44
81%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
141
86%
Page 97
Colorado Lottery Tracking Study
Table: 92
Q37: At what jackpot amount do you begin playing POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
279
70
65
54
29
10
15%
6
11%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
59
97
87
6
21%
11
19%
28
12
29%AHI 14%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
164
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
73
51
47
92
-**
-**
36
24
21
30
32
74
11
12%
-
-
9
25%
6
25%
5
24%
3
10%
28
17%
20
27%T
9
18%
7
15%
2
6%
13
18%
3
13%
-
4
13%
18
11%
8
11%
5
10%
4
9%
4
13%
7
9%
4
13%AQ
3
4%
'20-30 Millions
51
18%
18
26%D
'31-50 Millions
28
10%
5
7%
6
9%
9
17%
3
10%
5
8%
10
10%
13
15%I
5
5%
-
-
2
6%
'51-99 Millions
12
4%
2
3%
3
5%
2
4%
1
3%
4
7%
3
3%
2
2%
7
8%
-
-
-
-
-
1
3%
11
7%
1
1%
1
2%
3
6%
'100-149 Millions
25
9%
6
9%
5
8%
4
7%
4
14%
6
10%
6
6%
5
6%
14
15%GH
-
-
3
8%
2
8%
-
3
10%
17
10%
3
4%
2
4%
6
13%
'150+ Millions
14
5%G
5
7%C
-
3
6%
1
3%
-
3
3%
11
12%AGH
-
-
-
1
4%
2
10%
1
3%
10
6%
-
3
6%Q
25
46%
12
41%
19
32%
45
46%I
46
53%I
27
29%
-
-
18
50%
11
46%
12
57%
14
47%
64
39%
37
51%
25
49%
19
40%
11
34%
27
36%
5
9%
2
7%
9
15%
5
5%
6
7%
17
18%AGH
-
-
4
11%
1
4%
2
10%
4
13%
16
10%
4
5%
6
12%
4
9%
4
13%
10
14%
Size of Jackpot
does not matter/
when I have spare
change
Don't Know
MEAN
Std Dev.
Std Err.
MEDIAN
120
43%I
29
10%
29
41%
5
7%
63.75G 64.75
Q
50.0
60.6
4.4
10.1
45.88 32.50
34
52%F
7
11%
5
8%C
4
13%
4
9%Q
10
14%Q
3
9%Q
4
5%Q
51.04
68.58
58.33
71.32
39.34
60.43G 90.08AGH
-
-
42.43
57.50
68.57
68.33
67.43
35.81
64.00Q 77.54Q 83.41Q 69.81Q
31.4
6.4
47.50
52.5
10.7
44.00
41.8
10.8
46.25
50.6
9.1
48.75
27.9
4.1
21.67
47.2
8.0
45.83
-
-
32.2
8.6
26.50
52.9
15.3
35.00
80.9
30.6
20.00
51.7
14.9
47.50
49.2
5.4
48.33
24.6
4.4
23.00
58.7
13.1
47.50
56.3
8.1
81.67
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
56.1
11.5
67.50
48.3
11.7
71.25
50.3
8.3
47.50
Page 98
Colorado Lottery Tracking Study
Table: 93
Q38: Do you typically spend more on POWERBALL tickets as the jackpot grows
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR
279
70
65
Yes
119
43%
No
Don't Know /
Prefer not to
answer
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
73
51
47
32
74
54
29
59
97
87
92
-**
-**
36
24
21
30
41
29
59%AEF 45%
23
43%
7
24%
18
31%
43
44%
40
46%
36
39%
-
-
21
58%P
11
46%
9
43%
13
43%
64
39%
31
42%
28
55%
19
40%
13
41%
28
38%
152
54%B
28
40%
33
51%
28
52%
21
72%B
41
53
69%ABC 55%
44
51%
53
58%
-
-
15
42%
11
46%
11
52%
17
57%
96
59%
40
55%
21
41%
26
55%
19
59%
45
61%R
8
3%
1
1%
3
5%
3
6%
1
3%
1
1%
3
3%
3
3%
-
-
-
2
8%
1
5%
-
4
2%
2
3%
2
4%
2
4%
-
1
1%
279
100%
70
100%
65
100%
54
100%
29
100%
97
100%
87
100%
92
100%
-
-
36
100%
24
100%
21
100%
164
100%
73
100%
51
100%
47
100%
59
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
30
100%
164
PAST
WEEK
(Q)
32
100%
74
100%
Page 99
Colorado Lottery Tracking Study
Table: 94
Q39: At what jackpot amount do you start to spend more on POWERBALL
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL IN THE
PAST YEAR AND
SPEND MORE ON
POWERBALL TICKETS
AS JACKPOT GROWS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
119
41
29
23
7
-
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
18
43
40
36
-**
3
17%
7
16%
4
10%
6
17%
10
23%I
9
23%I
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
-**
21
11
64
31
28
19
-
-
4
19%
2
18%
3
33%O
-
8
13%
5
16%
5
18%
3
16%
-
4
14%
2
6%
-
-
7
33%P
2
18%
1
11%
3
23%
8
13%
8
26%
4
14%
3
16%
1
8%
5
18%
9
13
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
13
28
'20-30
17
14%
6
15%
4
14%
4
17%
'31-50
21
18%
8
20%
3
10%
4
17%
'51-99
8
7%
1
2%
2
7%
1
4%
1
14%
3
17%
4
9%
3
8%
1
3%
-
-
1
5%
1
9%
-
1
8%
5
8%
2
6%
4
14%
1
5%
-
1
4%
'100-149
27
23%
10
24%
7
24%
7
30%
-
3
17%
8
19%
10
25%
9
25%
-
-
3
14%
2
18%
-
4
31%
18
28%
7
23%
3
11%
3
16%
3
23%
11
39%R
'150+
17
14%
6
15%
4
14%
5
22%
1
14%
1
6%
2
5%
3
8%
12
33%AGH
-
-
1
5%
2
18%
2
22%
1
8%
11
17%
1
3%
3
11%
5
26%Q
4
31%Q
4
14%
Size of Jackpot
does not matter
21
18%
7
17%
6
21%
2
9%
1
14%
4
22%
9
21%
8
20%
4
11%
-
-
3
14%
1
9%
3
33%
3
23%
11
17%
7
23%
4
14%
4
21%
3
23%
3
11%
8
7%
3
7%
3
10%
-
-
2
11%
3
7%
3
8%
2
6%
-
-
2
10%
1
9%
-
1
8%
3
5%
1
3%
5
18%U
-
89.70 101.67
52.5
76.9
11.7
16.8
82.86 80.36
73.33
52.4
21.4
50.00
80.76 127.17H
50.7
90.7
9.4
16.6
68.75 93.33
-
- 104.31
- 213.9
53.5
- 42.50
Don't Know
MEAN
Std Dev.
Std Err.
MEDIAN
99.17 118.52
109.6 166.4
11.5
29.9
78.33 61.05
4
2
57%ABC 11%
DF
73.50
49.8
14.4
67.50
89.29
155.0
27.8
47.86
87.11
62.6
20.9
65.00
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
81.67
90.9
37.1
30.00
90.00 103.44
47.7
76.4
15.9
10.8
65.00 84.44
95.61
177.9
37.1
47.00
2
15%U
-
74.95 110.00 147.50R 98.88
52.7
87.5
69.0
78.8
12.1
22.6
24.4
15.8
55.00 83.33 140.00 84.55
Page 100
Colorado Lottery Tracking Study
Table: 95
Q40: How often do you play CASH 5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
CASH 5 IN THE
PAST YEAR
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
104
40
29
42
24
8
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
20
2
40%DMN 60%ACD 28%
3
2
PAST
WEEK
(G)
PAST
MONTH
(H)
11
48
24
6
27
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
12
5
14
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
30
28
42
-**
45
25
12
4
5
-
-
-
-
39%S
1
4%
-
-
1
6%
7
2
1
5
-
-
-
-
30
55%D
56%HI
29%
17%
20%
36%
100%AMN
-
-
-
-
67%ARS 20%
1
5%
1
33%C
1
9%
4
8%
-
-
-
2
14%
6
14%MN
-
-
-
-
3
27%D
12
25%
3
13%
1
8%
-
1
7%
17
40%AMN
-
-
-
-
13
29%RS
2
8%
-
-
2
11%
2
18%
11
23%
4
17%
1
8%
1
20%
2
14%
19
45%AMN
-
-
-
-
13
29%RS
2
8%
-
-
4
22%
30
(182) Between 2
to 5 times per
week
17
16%MN
11
28%D
3
10%
-
-
(52) Once a
week
19
18%MN
10
25%
5
17%
1
5%
1
33%
30
10
12
4
9%
5
-
3
10
13
1
2
4
-
-
-
-
5
29%LNQ 25%
41%
25%
-
27%
21%
54%AGI
8%
40%
29%
-
100%ALN
-
-
-
11%
(30) 2 or 3
times per month
16
15%LN
5
13%
6
21%
3
15%
-
2
18%
6
13%
6
25%
1
8%
-
3
21%
-
16
53%ALN
-
-
-
(12) Once a
month
14
5
13%LNQ 13%
6
21%
2
10%
-
1
9%
4
8%
7
29%GI
-
1
7%
-
14
47%ALN
-
-
-
6
6
13
1
1
28
15%
21%
(6) Once every
2 months
(3) Once every
3-6 months
(1) About once
a year
Don't Know
MEAN
27%LM
7
TU
-
28
18
67%D
3
8%
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
10%
6
6%
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
PAST
MONTH
(R)
-**
S
(365) Daily
PAST
WEEK
(Q)
65%ABC 33%
9
4
9%
19%
17%
2
40%GI
7
2
58%AGH 40%
15
3
3
4
60%AQU 25%
75%Q
22%
4
9%
6
24%
1
25%
4
22%
1
2%
9
2
36%AQU 17%
5
-
-
-
-
8
3
36%
-
-
100%ALM
-
-
18%
12%
1
8%
9
2
50%AQU
1
75%AQR 25%
7
39%R
F
7
7%
1
3%
1
3%
4
20%B
-
1
9%
2
4%
1
4%
1
8%
1
20%
1
7%
-
-
7
25%ALM
-
-
1
2%
2
8%
1
8%
1
25%Q
4
10%
5
17%
6
30%
-
-
4
8%
3
13%
3
25%
1
20%
4
29%
-
-
15
54%ALM
-
-
5
11%
1
4%
4
33%R
-
6
6%
1
3%
-
3
15%C
-
3
6%
-
3
25%AH
-
-
-
-
6
21%ALM
-
-
2
4%
-
4
33%AQRU -
4
4%
-
1
9%
2
4%
-
2
17%
-
-
-
-
-
-
-
2
4%
2
8%
3.32
-
- 108.30A 49.39
15
14%LM
3
10%B
70.13M 96.15C 41.50
-
1
33%BC
-
28.80 139.33 109.30C 97.20H 43.04
28.20
17.00
81.14 149.33A 21.60N
2
11%
5
28%R
-
-
-
-
6.33
15.00
60.22
NS
D
C
D
MN
Std Dev.
97.4 104.6
54.6
80.3 197.1 115.7 108.7
56.0
56.6
19.9 128.8 107.9
9.1
Std Err.
9.7
16.5
10.7
18.0 113.8
36.6
16.0
11.4
17.9
8.9
34.4
16.6
1.7
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
RS
1.8
0.3
-
-
108.9
16.6
84.1
17.5
8.4
2.4
10.4
5.2
93.5
22.0
Page 101
Colorado Lottery Tracking Study
Table: 96
Q41: Amount spent last time played CASH 5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
CASH 5 IN THE
PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
104
40
29
20
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
3
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
11
48
24
12
8
73%
33
69%
19
79%
10
83%
1
9%
10
21%
3
13%
1
8%
PAST
WEEK
(L)
PAST
MONTH
(M)
14
42
30
28
-**
11
79%
31
74%
20
67%
24
86%
-
2
14%
6
14%
4
13%
5
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
45
25
12
4
18
-
-
34
76%
18
72%
11
92%
3
75%
13
72%
4
14%
-
-
12
27%
2
8%
-
-
2
11%
6
50%Q
-
4
22%
79
76%
29
73%
23
79%
15
75%
1
16
15%
4
10%
7
24%
4
20%
-
2
25
24%
9
23%
8
28%
3
15%
2
67%
3
27%
11
23%
7
29%
5
42%
-
2
14%
11
26%
6
20%
7
25%
-
-
9
20%
6
24%
3
8
8%
2
5%
2
7%
1
5%
1
33%
1
9%
3
6%
3
13%
1
8%
1
20%
-
4
10%
2
7%
2
7%
-
-
2
4%
2
8%
2
17%
1
25%
1
6%
4
2
2%
-
1
3%
-
-
1
9%
-
1
4%
-
-
1
7%
1
2%
1
3%
-
-
-
1
2%
1
4%
-
-
-
5
28
27%
14
35%
5
17%
7
35%
-
2
18%
9
19%
5
21%
3
25%
4
6
80%AGH 43%
9
21%
7
23%
11
39%
-
-
10
22%
7
28%
3
25%
2
50%
6
33%
'6-10
16
15%
8
20%
4
14%
4
20%
-
-
9
19%
4
17%
2
17%
-
1
7%
5
12%
8
27%
3
11%
-
-
6
13%
5
20%
1
8%
1
25%
3
17%
'11-20
5
5%
1
3%
2
7%
1
5%
-
1
9%
3
6%
1
4%
-
-
1
7%
2
5%
2
7%
1
4%
-
-
1
2%
2
8%
-
-
2
11%
'21+
4
4%
2
5%
-
-
-
3
6%
-
-
-
1
7%
4
10%
-
-
-
-
4
9%
-
-
-
-
4.41
4.2
0.8
1.94
5.10
3.8
0.9
3.57
2.33
0.6
0.3
2.00
4.63
4.3
0.9
2.67
4.08
3.1
0.9
2.50
4.60
0.9
0.4
3.75
5.73
4.6
0.8
4.29
4.43
3.3
0.6
3.18
-
-
5.60
4.6
0.9
4.21
3.58
2.4
0.7
2.50
5.75
3.0
1.5
4.00
6.00
5.2
1.2
3.67
6.43
10.2
1.0
4.04
6.63
8.5
1.4
3.71
2
18%AC
14.91AC 7.83
24.6
13.5
7.4
1.9
3.50
4.00
5
100%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
'1-5
MEAN
Std Dev.
Std Err.
MEDIAN
3
100%
PAST
WEEK
(G)
7.50
10.1
2.7
4.33
8.67
15.1
2.3
3.50
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
7.89
14.6
2.2
2.75
Page 102
Colorado Lottery Tracking Study
Table: 97
Q42: Amount spent on CASH 5 in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
CASH 5 IN THE
PAST YEAR
0
'1-5
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
104
40
29
6
6%
44
42%L
1
3%
1
3%
13
33%
13
45%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
20
3
11
48
24
4
20%AB
-
-
-
-
12
60%B
1
33%
4
36%
20
42%
11
46%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
12
5
14
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
-
3
1
25%AGH 20%GH
2
14%G
6
50%
2
40%
4
29%
9
21%
-
-
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
45
25
28
-**
-**
-
5
18%ALM
-
-
1
2%
-
12
40%
20
71%ALM
-
-
18
40%
12
48%
1
3%
7
25%ALM
-
-
4
9%
6
21%L
-
-
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
12
4
18
3
25%AQR
-
2
11%
7
58%
3
75%
4
22%
1
4%
2
17%
1
25%U
-
5
11%
3
12%
2
17%
-
1
6%
2
17%AR
-
-
-
-
1
6%
1
8
8%
1
3%
2
7%
3
15%
1
33%B
1
9%
5
10%
2
8%
-
1
20%
2
11
11%
3
8%
5
17%
2
10%
-
1
9%
6
13%
1
4%
3
25%
-
1
7%
1
2%
3
10%
3
3
3%
1
3%
-
1
5%
-
-
2
4%
-
1
8%
-
-
1
2%
1
3%
1
4%
-
-
1
2%
-
4
4
4%
2
5%
1
3%
1
5%
-
-
1
2%
3
13%
-
-
-
3
7%
-
1
4%
-
-
3
7%
-
5
18
17%
6
15%
5
17%
5
25%
-
2
18%
6
13%
5
21%
2
17%
1
20%
3
21%
4
10%
7
23%
5
18%
-
-
5
11%
8
32%Q
1
8%
2
50%Q
2
11%
'6-10
15
14%
5
13%
8
28%
2
10%
-
-
5
10%
7
29%G
2
17%
-
1
7%
7
17%
6
20%
2
7%
-
-
6
13%
5
20%
-
-
4
22%
'11-20
19
18%D
9
23%D
5
17%
-
9
19%
3
13%
2
40%
4
29%
10
24%N
8
27%N
1
4%
-
-
6
13%
4
16%
2
17%
-
7
39%Q
'21-30
9
9%
4
10%
2
7%
2
10%
1
33%
-
7
15%
1
4%
-
-
1
7%
7
17%N
2
7%
-
-
-
7
16%
1
4%
-
-
1
6%
'31-49
2
2%
2
5%
-
-
-
-
2
4%
-
-
-
-
1
2%
1
3%
-
-
-
1
2%
-
-
'50+
9
9%
6
15%C
-
-
-
2
8%
-
-
2
14%
8
19%N
1
3%
-
-
-
6
13%
3
12%
-
-
18.04N 20.63CD 9.07
5.85
14.33
12.17
4.92
7.60
26.29
-
-
26.02
15.92
4.08
12.75
11.50S
14.6
8.5
6.50
14.7
3.0
7.00
5.9
1.7
2.50
8.4
3.7
3.00
40.7
10.9
10.50
33.19A 12.80N
MN
51.2
11.9
7.9
2.2
15.63
9.00
3.07
8.5
1.9
3.50
3.6
0.7
1.33
-
-
49.6
7.4
9.00
22.8
4.6
5.50
6.0
1.7
1.50
18.3
9.1
3.00
8.6
2.0
9.00
MEAN
Std Dev.
Std Err.
MEDIAN
35.4
3.5
7.00
21.9
3.5
12.50
8.2
1.5
5.50
1
33%D
4
36%D
3
27%CD
5
10%
56.82A 23.21
BCD
92.0
45.3
27.7
6.5
13.33
9.33
1
8%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1
25%AQRU -
Page 103
Colorado Lottery Tracking Study
Table: 98
Q43: How often do you play LOTTO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
LOTTO IN THE PAST
YEAR
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
221
57
54
45
89
35
18
11
2
1%
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
20
44
78
44
48
8
10
1
17
62
24%
40%
39%
79%AHI 23%I
-
-
-
-
40%DHI 61%ACD 33%
RS
(365) Daily
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
F
30
39%I
86%AMN 22%
2
3%
-
-
-
1
7%
7
21%I
16
2
46%AMNO 9%
P
2
13%
6
18%I
12
34%P
5
25%
10
23%
32
3
41%AHIJ 7%
K
-
(52) Once a
week
44
15
20%IRS 26%
12
22%
7
16%
3
15%
7
16%
28
7
36%AHI 16%I
1
2%
61
24
6
3
10
13
28
9
23%
17%
64%AGI 19%
11
19%
4
9%
1
5%
9
20%
9
12%
29
7
13%FQS 12%
17
2
31%ABDF 4%
2
10%
1
2%
4
5%
68
12
26
22%B
58%ABC 45%B
4
31%BGHL 7%
7
13%
QR
9
16
3
36%B
4%
1
2%
4
7%
(3) Once every
3-6 months
36
3
16%BGHL 5%
QR
6
11%
(1) About once
a year
17
8%BGQR -
2
4%
-
20
23
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
89
-
116
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
-
-
-
-
-
-
-
-
-
-
8
7
37
40%
30%
32%
-
-
-
1
5%
3
13%
20
17%
43
48%ARS
-
-
-
-
3
13%
7
35%P
4
17%
17
15%
44
49%ARS
-
-
-
-
15
3
61
100%ARS
4
6
5
27%
18%
14%
-
65%ALN 15%
7
2
2%
29
-
-
-
-
30%
25%
-
100%AQS
-
-
-
OP
17
3
39%AGIK 6%
2
13%
1
3%
3
9%
9
2
39%ALN 10%
P
4
17%
13
11%
-
32
52%AQS
-
-
-
11
25%AG
6
13%
2
13%
5
15%
2
6%
6
26%L
3
13%
16
14%
-
29
48%AQS
-
-
-
37
8
9
47
-
-
68
-
-
41%LM
-
-
100%AQR
-
-
1
4%
12
10%L
-
-
15
22%AQR
-
-
6
14%
F
15
7%GQR
3
1%
2
6%AP
JK
(6) Once every
2 months
Don't Know
15%
F
(12) Once a
month
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
44%ADE 13%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
OP
-
4
9%
32
14%QS
5
13
6
11%
(30) 2 or 3
times per month
23
20%I
43
18
19%HIR 32%CD
S
18
3
35
JK
2
4%
28%DQS 32%D
33
PAST
MONTH
(M)
2%
(182) Between 2
to 5 times per
week
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
15
PAST
WEEK
(L)
77%AGH 53%GH
3
1
5%
13
-
39%GH
-
3
9%G
-
-
2
10%
13%L
9
45%LM
39%L
K
4
9%
3
7%
-
4
9%G
8
17%AG
15
4
33%ABC 20%
7
16%
3
4%
-
19
7
6
40%AGH 47%AGH 18%GH
K
K
-
2
9%
6
30%L
4
17%L
24
21%L
-
-
36
53%AQR
-
-
7
16%BC
2
10%B
6
14%B
-
2
5%
10
21%AGH
4
12%G
-
1
4%
1
5%
4
17%L
11
9%
-
-
17
25%AQR
-
-
-
1
2%
-
-
1
3%
-
-
-
3
3%
-
-
-
-
2
4%
3
15%B
1
2%
-
1
7%G
-
-
-
MEAN
56.73D 91.49A 40.26
IRS
CDF
30.51
57.60
58.40 106.88A 35.86I
D
HIJK
7.00
26.13I 53.63 125.14A 37.78
I
MNOP
32.45
40.52
Std Dev.
72.5
88.3
53.7
52.5
75.6
71.0
82.2
42.8
9.8
46.6
71.4
91.4
47.9
Std Err.
4.9
11.7
7.3
8.0
16.9
10.8
9.3
6.5
1.4
12.0
12.6
15.4
10.0
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
41.7
9.3
59.0
12.3
46.56 121.84A 21.44S
RS
65.3
6.1
74.5
7.9
9.1
1.2
3.16
-
-
1.7
0.2
-
-
Page 104
Colorado Lottery Tracking Study
Table: 99
Q44: Amount spent last time played LOTTO
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
LOTTO IN THE PAST
YEAR
221
57
54
45
20
'1-5
162
73%
35
61%
40
74%
38
84%B
16
80%
1
44
20%
5
9%
8
15%
10
22%
2
39
18%
6
11%
14
26%B
10
22%
3
11
5%
2
4%
2
4%
3
7%
4
13
6%
4
7%
4
7%
5
55
25%
18
32%
'6-10
37
17%
'11-20
'21+
MEAN
Std Dev.
Std Err.
MEDIAN
PAST
WEEK
(G)
PAST
MONTH
(H)
44
78
44
48
15
32
73%
52
67%
33
75%
38
79%
10
11
50%ABC 25%B
D
15
19%
9
20%
3
15%
6
14%
14
18%
-
3
7%
3
7%
1
5%
12
22%
12
27%
13
23%
10
19%
13
6%
4
7%
9
4%
5
9%D
8.71
34.7
2.3
4.06
18.14
66.8
8.8
4.64
PAST
WEEK
(L)
PAST
MONTH
(M)
33
35
23
20
23
13
87%
23
70%
24
69%
13
57%
15
75%
20
87%M
9
19%
2
13%
9
27%
4
11%
3
13%
3
15%
8
18%
9
19%
1
7%
6
18%
5
14%
4
17%
3
4%
3
7%
4
8%
1
3%
1
3%
-
1
2%
6
8%
5
11%I
-
2
10%
11
25%
14
18%
8
18%
16
33%
6
13%
2
10%
6
14%
14
18%
6
14%
8
17%
1
7%
3
6%
1
2%
1
5%
4
9%
8
10%
2
5%
1
2%
1
2%
-
1
5%
2
5%
4
5%
3
7%
1
2%
5.70
7.3
1.0
3.75
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
4.07
3.2
0.5
2.83
4.75
8.4
1.9
1.50
6.89
9.3
1.4
4.09
8.00
13.9
1.6
4.07
17.50
75.0
11.3
3.40
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
4.98
4.9
0.7
3.25
2
13%IK
-
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
-**
-**
87
75%
61
69%
42
69%
56
82%
-
-
6
26%
28
24%
20
22%
10
16%
13
19%
-
-
4
20%
6
26%
19
16%
13
15%
10
16%
15
22%
-
-
3
15%
1
4%
5
4%
4
4%
4
7%
3
4%
-
-
-
-
7
6%
6
7%
4
7%
3
4%
-
-
116
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
4
11%
2
9%
10
29%
4
17%
5
25%
7
30%
28
24%
18
20%
14
23%
22
32%
-
-
8
24%
5
14%
6
26%O
3
15%
1
4%
21
18%
12
13%
16
26%
9
13%
-
-
1
7%
1
3%
3
9%
3
13%
2
10%
1
4%
4
3%
9
10%
2
3%
2
3%
-
-
-
1
3%
3
9%
1
4%
-
1
4%
4
3%
7
8%
1
2%
1
1%
-
-
-
-
8
7
53%AGH 21%
K
5.20
4.4
1.1
4.31
6.15
8.9
1.6
3.14
10.29
18.3
3.1
4.35
7.83
7.7
1.6
4.63
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
4.95
4.5
1.0
4.00
5.39
8.2
1.7
1.92
9.85
46.6
4.3
3.86
8.91S 13.26
14.8
63.5
1.6
8.1
4.08
4.18
4.65
4.4
0.5
4.50
Page 105
Colorado Lottery Tracking Study
Table: 100
Q45: Amount spent on LOTTO in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
LOTTO IN THE PAST
YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
221
57
54
0
16
7%GQR
1
2%
1
2%
'1-5
86
9
39%BGL 16%
Q
1
18
8%BGQ
-
5
9%B
2
11
5%GQ
1
2%
4
7%
-
25
46%B
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
45
20
44
5
11%B
2
10%
7
16%BC
29
10
64%ABF 50%B
10
22%ABF
12
27%
PAST
WEEK
(G)
PAST
MONTH
(H)
78
44
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-
1
2%
12
15%
21
48%G
-
-
2
10%
2
9%
6
17%
8
35%
9
45%L
6
13%G
4
5
27%AGH 15%GH
34
5
71%AGH 33%
JK
13
39%G
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
20
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
12
10%L
-
11
48%L
51
44%L
13
15%
5
22%AL
10
9%
-
23
116
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
-**
-**
-
15
22%AQR
-
-
28
46%Q
44
65%AQR
-
-
-
3
5%Q
14
21%AQR
-
-
9
8%
-
3
5%Q
8
12%AQ
-
-
5
8%Q
2
3%
-
-
3
4%
-
-
17
25%AQ
-
-
1
5%
1
2%
-
3
7%G
12
25%AGHJ -
3
9%G
-
1
4%
2
10%
2
4%
2
10%
2
5%
-
4
9%G
6
13%G
-
1
3%
-
-
2
10%
1
2%
2
4%
1
5%
3
7%B
-
3
7%G
3
6%G
1
7%G
-
1
3%
-
1
5%
2
9%
3
3%
-
5
11%
2
10%
3
7%
9
12%
1
2%
1
7%
3
9%
5
22%P
2
10%
1
4%
8
7%
10
11%
10
22%BF
4
20%
3
7%
3
4%
5
11%
12
25%AG
3
20%G
6
18%G
1
3%
2
9%
2
10%
3
13%
21
18%L
3
3%
10
16%Q
9
20%
4
8%
4
27%
7
21%
8
23%
5
22%
1
5%
2
9%
23
20%
18
20%S
17
28%S
5
7%
-
-
6
18%
6
17%
3
13%
4
20%
6
26%
19
16%
27
9
30%ARS 15%S
3
4%
-
-
1
4%
2
10%
2
9%
4
3%
12
13%S
3
5%
-
-
-
2
9%
2
10%
-
6
5%
11
12%S
2
3%
-
-
-
-
-
1
1%
8
9%S
2
3%
1
1%
-
-
41.91A 29.61P 11.70
P
88.1
61.2
12.3
14.9
12.8
2.8
17.50
9.25
4.50
9.43
9.94
7.84
-
-
9.7
2.0
4.50
12.8
1.2
4.76
36.2
4.4
1.63
-
-
20
9%
5
9%
5
9%
5
30
14%GQ
3
5%
10
19%B
'6-10
40
18%S
11
19%
12
22%D
3
7%
4
20%
10
23%D
16
21%
'11-20
40
18%IS
13
23%
9
17%
6
13%
2
10%
10
23%
23
29%AHI
4
9%
3
6%
2
13%
'21-30
15
7%S
11
2
19%ACDF 4%
-
1
5%
1
2%
12
15%AI
2
5%
-
-
1
3%
'31-49
13
6%S
'50+
11
5%
42.8
2.9
7.10
23
33
4
17.20
35
15
7
3%
Std Dev.
Std Err.
MEDIAN
PAST
MONTH
(M)
48
3
MEAN
PAST
WEEK
(L)
6
14%I
5
9%
4
7%
1
2%
1
5%
2
5%
8
10%I
4
9%I
-
-
1
3%
7
12%AC
1
2%
1
2%
-
2
5%
7
9%
3
7%
1
2%
-
-
31.46A 11.61D
CD
66.7
12.7
8.8
1.7
17.80
7.00
6.93
8.10
20.61
28.62
14.68
10.25
6.33
8.85
9.8
1.5
3.70
8.9
2.0
4.50
52.6
7.9
9.00
60.3
6.8
18.00
19.4
2.9
6.50
43.0
6.2
2.50
5.9
1.5
4.50
9.1
1.6
4.75
4
11%
6
17%AP
3
9%
6
4
17%AOP 17%AOP
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
7
11%
28.82R 11.20
S
57.1
11.2
6.1
1.4
16.63
9.03
Page 106
Colorado Lottery Tracking Study
Table: 101
Q46: How often do you play MEGA MILLIONS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
MEGA MILLIONS IN
THE PAST YEAR
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
169
45
36
46
16
27%HIR 36%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
34
3
2%
PAST
MONTH
(M)
10
25
17
14
16
5
1
53
36
7
11
39
4
1
-
2
29%
63%AHIJ 8%
3%
-
20%
-
-
1
10%H
25
1
40%AHIJ 2%
K
1
3%
-
-
12
19%AHI
-
-
1
10%
5
-
2
5
-
20%
20%
8
7
4
22%
21%
25%
-
-
-
K
1
2%
2
5%
4
11%
5
15%
3
19%
7
18%
(52) Once a
week
16
9%
4
11%
2
6%
1
6%
2
5%
7
16%
64%AMN 29%
-
3
6%
59
23
14
6
4
12
15
37
51%AD
39%
18%
25%
32%
24%
70%AGI 14%
6
13%
5
14%
(12) Once a
month
37
22%D
17
38%AD
9
25%D
58
4
34%BGLM 9%
33
2
2
24%
65%ARST 6%
8
32%NP
4
24%
-
3
14%
12
14%
6
24%AOP
1
6%
1
7%
-
8
9%
12
3
6
18%
16%
-
-
2
5%
22
43%ARST U
2
7%
-
3
8%
10
20%SU
-
7
33%
1
2%
2
6%
2
13%
7
18%
9
15%
23
3
43%AGIJ 8%
-
2
20%
4
16%
7
6
2
-
8%
-
5
12
28
39%B
8%
23%G
78%AG 100%AGH 60%GH
-
2
6%
28
10
23
32%
20%
66%AQS 21%
4
24%
3
21%
3
14%
10
11%
2
4%
8
3
47%ALP 21%
4
19%
18
20%
8
16%
11
36
52%LM
41%LM
7
50%LM
7
20%Q
4
14%
16
2
46%AQST 7%
6
8
12%
23%
H
8
47%Q
1
3%
12
32%
19
6
35%AQU
3
8%
2
12%
9
24%
6
19
68%AQR 35%Q
51%QR
T
(6) Once every
2 months
17
10%
1
2%
5
14%
5
15%B
3
19%B
3
8%
2
3%
5
9%
7
19%G
(3) Once every
3-6 months
26
15%GQ
2
4%
5
14%
7
21%B
3
19%
9
24%B
-
5
9%G
16
2
44%AGH 29%G
(1) About once
a year
15
9%
1
2%
2
6%
7
21%AB
2
13%
3
8%
3
5%
2
4%
5
14%
6
4%
2
4%
2
6%
-
-
3
5%
-
2
6%
6
3
18%S
U
-
15
37
7%
P
-
Q
6
71%ALO 43%
2
6%
8
21
17
U
14
26%AGI
50%B
3
1
1%
6
10%
56%AB
28
-
5
13%
19
35
-
1
4%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
51
-
2
8%
2
13%
33%B
PAST
MONTH
(R)
88
14%
4
12%
12
PAST
WEEK
(Q)
21
7%
JK
22
13%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
OP
2
3%
35%IQ
(30) 2 or 3
times per month
Don't Know
PAST
WEEK
(L)
62
27
8
16%HIR 18%
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
38
(182) Between 2
to 5 times per
week
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
PAST
MONTH
(H)
16
S
(365) Daily
PAST
WEEK
(G)
2
6%
1
14%
2
20%G
-
-
1
7%
3
30%G
1
4%
-
2
14%
1
4%
-
4
4
29%ALM 19%P
P
2
8%
-
4
1
57%AGH 10%
I
-
-
-
5
24%LM
10
11%
2
4%
2
6%
5
18%Q
3
18%
5
14%
2
10%
21
24%LM
1
2%
3
9%
7
25%Q
3
18%Q
12
32%AQR
5
6%
3
6%
3
9%
7
25%AQTU -
3
3%
2
4%
2
6%
-
1
4%
-
2
5%
-
MEAN
49.94H 60.05
IR
36.50
38.00
44.44
62.89 105.20A 20.40
HIJ
10.97
2.29
46.30 112.17A 58.59N 13.86
NOP
Std Dev.
76.9
80.2
56.1
64.5
69.6
98.5
91.0
26.1
31.0
1.9 113.0 108.7
71.4
Std Err.
6.0
12.2
9.6
11.4
17.4
16.0
11.9
3.6
5.3
0.7
35.7
22.7
17.3
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
15.7
4.2
34.48
62.4
13.6
42.46 103.33A 16.06
RSTU
70.0
7.6
87.7
12.5
13.2
2.3
20.96
22.76
43.08
47.4
9.1
17.9
4.3
91.9
15.1
Page 107
Colorado Lottery Tracking Study
Table: 102
Q47: Amount spent last time played MEGA MILLIONS
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
MEGA MILLIONS IN
THE PAST YEAR
169
45
36
34
16
'1-5
121
72%BM
25
56%
29
81%B
25
74%
14
88%B
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
38
62
53
36
7
28
74%
41
66%
39
74%
28
78%
4
6%
7
13%
3
8%
PAST
WEEK
(L)
PAST
MONTH
(M)
10
25
17
14
21
5
71%
8
80%
14
56%
8
47%
12
86%M
2
29%
2
20%
2
8%
-
5
20%
-
1
18
11%
2
4%
4
11%
2
6%
1
6%
2
44
26%
9
20%
14
39%
8
24%
4
25%
9
24%
18
29%
16
30%
8
22%
-
2
20%
3
12
7%
1
2%
1
3%
5
15%B
3
19%B
2
5%
2
3%
3
6%
5
14%
-
2
20%G
4
11
7%
2
4%
3
8%
1
3%
2
13%
3
8%
6
10%
4
8%
1
3%
-
-
5
36
21%
11
24%
7
19%
9
26%
4
25%
5
13%
11
18%
9
17%
11
31%
3
43%
'6-10
29
17%
14
31%AF
7
19%
5
15%
1
6%
2
5%
11
18%
10
19%
5
14%
'11-20
10
6%
4
9%
-
4
12%C
-
2
5%
4
6%
3
6%
9
5%
2
4%
-
-
6
6
16%ACD 10%
1
2%
8.64C
10.5
1.6
4.77
4.11
3.0
0.5
2.50
5.88
5.4
0.9
4.11
'21+
MEAN
Std Dev.
Std Err.
MEDIAN
7.08
9.5
0.7
3.95
1
6%
5.88
8.8
2.2
3.50
9
24%ABD
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
9.61C
14.0
2.3
2.50
8.90
12.3
1.6
4.09
5.68
6.7
0.9
3.13
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
88
51
35
28
17
37
16
76%
68
77%LM
38
75%
22
63%
21
75%
12
71%
28
76%
1
7%
4
19%
11
13%
6
12%
6
17%
1
4%
1
6%
4
11%
4
24%
7
50%O
3
14%
23
26%
15
29%
8
23%
10
36%
3
18%
8
22%
-
1
7%
3
14%
8
9%
1
2%
2
6%
2
7%
4
24%AQ
3
8%
2
8%
3
18%
-
2
10%
4
5%
5
10%
3
9%
1
4%
1
6%
1
3%
2
20%
5
20%
1
6%
3
21%
4
19%
22
25%
11
22%
3
9%
7
25%
3
18%
12
32%R
2
29%
-
6
24%
1
7%
3
14%
12
14%
7
14%
10
29%
4
14%
2
12%
5
14%
2
6%
-
1
10%
1
4%
1
6%
1
7%
1
5%
6
7%
2
4%
2
6%
2
7%
3
18%
1
3%
1
3%
-
1
10%
1
6%
-
1
5%
2
2%
4
8%
1
3%
1
4%
-
3
8%
6.36
8.7
1.5
4.09
5.29
3.7
1.4
3.00
6.70
8.5
2.7
2.50
4
16%AP
7
41%ANP
11.84AP 9.00
15.6
11.5
3.1
2.8
4.70
5.17
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
4.50
5.0
1.3
1.86
6.43
8.5
1.9
3.25
5.68
6.3
0.7
3.50
7.71
11.8
1.6
3.70
6.49
7.6
1.3
3.50
6.86
9.8
1.8
4.50
6.94
6.7
1.6
3.50
6.92
9.2
1.5
4.21
Page 108
Colorado Lottery Tracking Study
Table: 103
Q48: Amount spent on MEGA MILLIONS in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
MEGA MILLIONS IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
169
45
36
0
18
11%G
1
2%
1
3%
'1-5
65
12
38%GLQ 27%
18
50%B
1
12
7%
1
2%
2
27
16%
5
11%
3
7
4%
2
4%
4
5
3%
5
14
8%G
'6-10
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
34
16
9
26%ABC
38
1
6%
6
16%B
PAST
WEEK
(G)
PAST
MONTH
(H)
62
53
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
36
7
PAST
WEEK
(L)
PAST
MONTH
(M)
25
17
10
-
2
4%
7
19%GH
4
4
57%AGH 40%AGH
I
1
4%
24
67%AG
2
29%
4
40%
3
12%
-
14
21
PAST
WEEK
(Q)
PAST
MONTH
(R)
51
35
88
4
4
29%ALM 19%
9
10%
1
2%
4
29%
9
43%L
43
49%LM
1
7%
2
10%
7
8%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
28
-
7
19%Q
14
40%Q
15
54%Q
5
29%
21
57%AQ
3
6%
1
3%
2
7%
1
6%
5
14%
-
10
27%QT
16
42%
10
16%
25
47%G
4
11%
3
9%
1
6%
3
8%
3
5%
2
4%
5
14%
-
2
20%
1
4%
-
9
25%D
2
6%
3
19%
8
21%
4
6%
14
26%G
7
19%
1
14%
1
10%
2
8%
1
6%
3
21%
4
19%
16
18%
4
8%
8
23%T
5
18%
-
2
6%
3
19%ACF
-
1
2%
2
4%
4
11%G
-
-
-
-
-
2
10%
5
6%
1
2%
-
2
7%
1
2%
2
6%
-
-
2
5%
2
3%
2
4%
1
3%
-
-
-
2
12%
-
-
3
3%
1
2%
3
9%
-
3
7%
3
8%
4
12%
1
6%
3
8%
-
5
9%G
7
19%AG
-
-
-
1
5%
12
14%
1
2%
2
6%
39
23%IU
13
29%
10
28%
7
21%
4
25%
5
13%
17
27%I
18
34%IK
3
8%
1
14%
-
7
28%
9
3
53%AOP 21%
4
19%
15
17%
14
27%SU
'11-20
24
14%
11
24%E
4
11%
5
15%
-
4
11%
16
26%AI
7
13%
1
3%
-
-
6
24%
3
18%
3
21%
2
10%
10
11%
12
24%U
3
9%
4
14%
'21-30
7
4%
1
2%
3
8%
-
'31-49
7
4%
3
7%
-
'50+
9
5%
4
9%
-
MEAN
Std Dev.
Std Err.
MEDIAN
37
6
21%QT
8
50%
1
10%G
17
3
9%
11
32%
1
14%G
3
18%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
10
20%
3
18%AQR
-
6
21%AQ
13
37%SU
2
7%
1
3%
1
3%
1
6%
4
11%
7
41%SU
3
8%
4
24%U
1
3%
1
6%
2
5%
6
10%H
-
1
3%
-
-
2
8%
1
6%
-
1
5%
3
3%
4
8%
1
3%
1
4%
-
1
3%
1
3%
2
13%C
1
3%
7
11%AHI
-
-
-
-
1
4%
1
6%
-
1
5%
4
5%
4
8%
1
3%
-
-
2
5%
1
3%
-
4
11%
6
10%
1
2%
-
-
-
-
-
4
5%
6
12%R
-
-
1
6%
2
5%
3.69
2.43
5.50
7.38
11.05
14.29
9.84
3.8
1.4
-
6.6
1.8
1.67
10.6
2.3
2.25
17.9
1.9
4.33
30.53AR 8.06
SU
59.7
8.5
8.4
1.4
12.00
5.50
5.43
4.8
0.8
1.86
6.5
1.2
2.50
22.9
5.6
7.00
20.3
3.3
1.65
15.37
25.11
7.78
7.85
9.19
20.37
36.4
2.8
5.25
52.1
7.8
9.22
8.1
1.3
4.67
11.1
1.9
3.50
11.4
2.8
4.00
48.1
7.8
4.50
29.50AH 8.49
I
54.3
14.0
6.9
1.9
14.67
4.90
2
20%HI
5
20%AOP
16.90I 46.68A 12.29N
OP
34.6
81.9
9.4
10.9
16.4
2.3
0.50 16.40
8.83
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 109
Colorado Lottery Tracking Study
Table: 104
Q49: Of the money you spend on MEGA MILLIONS, about how much in a given week is "new money", that is, money you were not spending on the
lottery prior to MEGA MILLIONS being offered in Colorado?
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
MEGA MILLIONS IN
THE PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
169
45
36
34
16
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
38
62
53
36
7
10
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
25
17
14
21
2
8%
3
18%
7
50%L
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
88
51
35
28
11
52%LM
42
48%LM
10
20%
12
34%
18
5
64%AQR 29%
T
20
54%Q
6
21%
12
32%
'0-1
66
8
39%BGL 18%
Q
14
39%B
19
56%B
7
44%B
18
47%B
12
19%
20
38%G
23
5
64%AGH 71%G
5
50%G
'2-5
53
31%
16
36%
15
42%
8
24%
6
38%
8
21%
17
27%
20
38%
12
33%
1
14%
3
30%
7
28%
4
24%
6
43%
6
29%
28
32%
18
35%
11
31%
'6-10
23
14%IS
9
20%
3
8%
3
9%
3
19%
5
13%
14
23%I
7
13%I
-
1
14%I
1
10%
6
24%
4
24%
-
3
14%
9
10%
12
24%SU
6
17%SU
3
2%
-
1
3%
1
3%
-
1
3%
3
5%
-
-
-
-
-
1
6%
-
-
2
2%
1
2%
1
3%
1
4%
3
8%
3
9%
-
6
16%
1
3%
-
1
10%
1
7%
1
5%
7
8%
10
20%
5
14%
3
11%
'11-19
'20+
24
14%
MEAN
8.63
Std Dev.
Std Err.
MEDIAN
19.5
1.5
1.84
12
27%ACE
13.31CD 4.11
21.3
3.2
4.63
5.9
1.0
1.50
4.26
3.19
13.58
8.2
1.4
0.50
3.5
0.9
1.50
31.6
5.1
1.17
16
26%AI
6
11%
15.35AH 6.87
I
27.2
15.0
3.5
2.1
7.50
2.30
2.19
1.71
5.20
6.7
1.1
-
3.7
1.4
-
9.2
2.9
1.50
10
5
40%ANO 29%OP
P
23.84A 10.59NO 2.79
NOP
36.0
10.7
5.3
7.2
2.6
1.4
9.00
8.33
1.00
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
-
17
37
6
35%
4
24%SU
1
3%
-
-
2
12%
4
11%
3.48
6.36
12.90
8.80
7.18
5.71
5.27
5.1
1.1
0.75
16.2
1.7
1.17
26.3
3.7
4.50
18.0
3.0
1.79
20.0
3.8
-
6.4
1.5
2.75
12.4
2.0
0.50
Page 110
Colorado Lottery Tracking Study
Table: 105
Q50: When the Powerball jackpot is low, and Mega Millions jackpot is high, do you...
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
POWERBALL & MEGA
MILLIONS IN THE
PAST YEAR
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
152
45
35
28
1
7%
PAST
MONTH
(H)
29
62
53
5
17%
7
11%
8
15%
17
32%G
18
12%
9
20%C
Spend more on
Mega Millions and
lower your
Powerball spend
42
28%BL
5
11%
9
26%
13
46%AB
6
40%B
9
31%B
10
16%
Spend the same on
both games,
regardless of the
jackpot size
84
55%
30
67%D
21
60%
11
39%
8
53%
14
48%
44
26
71%AHI 49%
1
2%
4
11%
2
7%
8
5%
2
7%
15
PAST
WEEK
(G)
Spend more on
Mega Millions and
keep your
Powerball spend
the same
Don't Know
1
3%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
-
1
3%
1
2%
2
4%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
36
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
50
33
23
3
6%
5
15%
4
17%
25
17
3
8%
-
-
4
16%
2
12%
1
9%
14
39%G
-
-
2
8%
4
24%
2
18%
10
53%AL
24
32%L
8
16%
8
24%
5
22%
9
11
60%AQR 37%Q
S
14
39%
-
-
9
53%
7
64%
8
42%
39
51%
38
19
76%AST 58%
U
9
39%
6
40%
5
14%G
-
-
2
12%
1
9%
1
5%
3
4%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
-
76
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-
19
PAST
MONTH
(R)
-**
19
76%OP
11
PAST
WEEK
(Q)
10
13%
1
2%
1
3%
15
-
5
22%AQRU -
30
6
20%
12
40%
1
3%
Page 111
Colorado Lottery Tracking Study
Table: 106
Q51: In the PAST YEAR, you said you have played Colorado Lottery’s Powerball game, but not the Mega Millions game. Both games are very similar,
being National Jackpot drawing games, so what is the main reason you have not bought a Mega Millions ticket?
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTSPLAYED POWERBALL
is YES, PLAYED
MEGA MILLIONS is
NO
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
127
25
30
26
14
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
30
35
34
56
-**
-**
11
7
7
23%
7
20%
7
21%
19
34%
-
-
3
27%
2
7%
2
6%
6
18%
4
7%
-
-
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
10
11
88
23
18
24
17
44
3
43%
2
20%
5
45%
21
24%
6
26%
3
17%
11
46%U
7
41%U
7
16%
2
18%
1
14%
4
40%AOP
-
6
7%
5
22%T
2
11%
2
8%
-
4
9%
-
-
-
8
9%
2
9%
-
1
4%
2
12%
4
9%
1
14%
-
1
9%
5
6%
1
4%
2
11%
-
3
18%SU
1
2%
Not aware of/
Familiar with the
game
34
27%
5
20%
6
20%
10
38%
6
43%
Poor odds/hard to
win
13
10%
3
12%
5
17%
3
12%
-
Prefer Powerball/
Use to playing
Powerball
9
7%
3
12%
1
3%
1
4%
1
7%
3
10%
5
14%I
3
9%
1
2%
-
-
1
9%
Have not thought/
Don't think about
playing it
7
6%
2
8%
1
3%
-
1
7%
3
10%
3
9%
1
3%
3
5%
-
-
-
I don’t have the
money
6
5%
-
1
3%
3
12%
1
7%
1
3%
3
9%
1
3%
2
4%
-
-
1
9%
-
2
20%P
-
3
3%
2
9%
1
6%
2
8%
-
1
2%
I don’t think
I’ll ever win
3
2%
-
1
3%
1
4%
-
-
-
-
3
5%
-
-
-
-
1
10%
-
2
2%
-
1
6%
1
4%
-
1
2%
Powerball has a
higher payout
3
2%
2
8%
-
-
-
1
3%
1
3%
1
3%
1
2%
-
-
-
-
-
-
3
3%
-
-
-
-
3
7%
Just haven’t
tried Mega
Millions yet
3
2%
1
4%
1
3%
-
1
7%
-
1
3%
1
3%
1
2%
-
-
-
-
-
-
3
3%
-
1
6%
1
4%
-
1
2%
Familiar with
Powerball
2
2%
1
4%
-
1
4%
-
-
-
1
3%
1
2%
-
-
-
-
-
1
1%
1
4%
-
-
-
1
2%
I play/Prefer to
play other
Colorado lottery
games (game
unspecified)
2
2%
-
2
7%
-
-
-
1
3%
-
1
2%
-
-
-
-
-
1
9%
1
1%
1
4%
1
6%
-
-
-
Don't like Mega
Millions
1
1%
-
-
-
-
1
3%
-
1
3%
-
-
-
-
-
-
-
1
1%
-
-
-
-
1
2%
Other
20
16%
2
8%
7
23%
5
19%
1
7%
4
13%
5
14%
3
9%
12
21%
-
-
1
9%
-
1
10%
2
18%
16
18%
3
13%
-
2
12%
9
20%R
No reason
10
8%
3
12%
-
2
8%
-
5
17%C
1
3%
6
18%G
3
5%
-
-
-
1
14%
-
1
9%
8
9%
-
2
11%
-
1
6%
7
16%QS
Don’t Know
14
3
5
-
3
3
6
3
5
-
-
3
-
-
1
2
5
-
2
1
14%AP
10
6
25%R
4
11%
12%
17%D
-
21%D
10%
17%
9%
9%
-
-
27%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
-
-
9%
11%
9%
28%S
-
12%
9%
Page 112
Colorado Lottery Tracking Study
Table: 107
Q52: How often do you play MATCHPLAY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
MATCHPLAY IN THE
PAST YEAR
51
25
11
ONCE A WEEK OR
_______________
MORE OFTEN(NET)
_______________
22
16
1
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
7
1
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
7
26
13
3
5
17
2
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
WEEK
(Q)
PAST
MONTH
(R)
4
24
11
4
6
6
31
12
7
-**
1
3
17
2
-
-
3
20
-
50%
65%RS
-
-
-
2
33%
2
18%
-
-
1
17%
6
2
-
3
-
-
43%COS 64%C
9%
29%
-
43%
65%HIJ 15%
-
-
75%H
71%AMN 18%
(182) Between 2
to 5 times per
week
13
25%
10
40%
1
9%
1
14%
-
1
14%
10
38%
2
15%
-
-
1
25%
11
46%MO
(52) Once a
week
9
18%
6
24%
-
1
14%
-
2
29%
7
27%H
-
-
-
2
50%H
6
25%
7
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
2
-
-
-
17%
-
-
-
12
39%
1
8%
-
-
-
8
26%
1
8%
-
-
-
8
1
O
2 TO 3 TIMES A
______________
MONTH AND ONCE A
________________
MONTH(NET)
__________
(30) 2 or 3
times per month
(12) Once a
month
ONCE EVERY 2
____________
MONTHS OR LESS
______________
OFTEN(NET)
__________
13
7
4
2
-
-
5
25%
28%
36%
29%
-
-
19%
4
8%
3
12%
1
9%
-
-
-
9
18%
4
16%
3
27%
2
29%
-
-
14
1
27%BL
4%
45%B
5
43%B
3
100%B
1
4
1
100%ABF
-
-
-
3
12%
5
38%
-
1
20%
3
4
-
7
14%
-
3
27%B
1
14%
-
3
43%B
(1) About once
a year
3
6%
1
4%
-
1
14%
-
2
4%
1
4%
1
9%
-
55.1
2
15%
-
(3) Once every
3-6 months
76.9
2
8%
3
1
14%
74.0
21%
23%
2
18%B
Std Dev.
5
-
3
-
63.47S 94.63C 26.90
-
20%
12%
4
8%
MEAN
1
-
57%B
(6) Once every
2 months
Don't Know
-
54%G
1
33%G
2
8%
1
8%
1
33%
3
60%AGH
1
14%
1
4%
-
1
33%
-
-
1
4%
1
8%
38.29
6.00
42.29
65.7
-
65.9
77.2
66.1
2
-
4
-
33%
-
13%
1
4%
2
18%
-
1
17%
-
-
-
4
17%
4
36%
-
1
17%
-
4
13%
1
-
4
4
100%AGH 80%AGH 25%
2
15%G
91.48J 41.58
-
55%P
-
1
25%G
-
3
27%L
3
100%ALM 67%L
-
-
67%AQS 14%
-
-
4
33%AQ
-
-
-
1
14%
-
-
6
4
33%
5
2
50%L
16%
17%
-
1
86%AQR
-
100%Q
-
2
29%Q
-
1
100%AQR
-
-
1
25%L
1
17%
2
33%L
1
3%
-
-
1
9%
2
50%L
3
50%AL
1
17%
3
10%
1
8%
3
43%Q
-
-
1
20%
-
-
2
18%L
1
25%L
-
-
1
3%
1
8%
1
14%
-
-
-
-
-
2
8%
2
6%
-
-
-
-
3.33
4.40
91.86R 33.83
S
4.86
-
6.00
2.5
4.3
3.6
-
-
-
-
-
-
73.00 108.73A 19.73
MNO
3.25
9.50
71.83
2.1
10.6
87.3
75.8
76.2
18.7
79.1
48.9
Std Err.
10.6
15.7
17.4
24.8
24.9
15.4
19.1
1.5
1.9
37.9
16.2
5.7
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1.0
4.3
35.6
14.7
14.1
1.4
-
-
Page 113
Colorado Lottery Tracking Study
Table: 108
Q53: Amount spent last time played MATCHPLAY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO HAVE PLAYED
MATCHPLAY IN THE
PAST YEAR
51
25
11
'1-5
34
67%
13
52%
9
82%
2
19
37%B
3
12%
8
73%AB
3
3
6%
3
12%
-
4
7
14%
6
24%
5
5
10%
'6-10
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
26
13
7
1
7
7
100%B
1
100%
4
57%
15
58%
1
100%B
2
29%
8
31%
-
-
-
-
1
14%
-
-
1
4%
1
9%
1
14%
-
2
29%
2
8%
9
18%
6
24%
2
18%
-
-
1
14%
'11-20
4
8%
3
12%
-
-
-
'21+
4
8%
3
12%
-
-
-
3.36
2.6
0.8
2.00
2.71
1.3
0.5
2.00
2.00
2.00
MEAN
Std Dev.
Std Err.
MEDIAN
7.82
10.5
1.5
3.50
10.84
13.1
2.6
4.50
5
71%B
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
24
11
3
5
4
11
85%K
2
67%
5
100%
1
25%
14
58%
8
62%
1
33%
2
40%
-
2
8%
-
-
1
20%
3
12%
3
23%
-
-
5
19%
1
14%
1
14%
10.00
10.8
4.1
4.25
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
4
6
6
31
12
7
7
64%
4
100%
5
83%
4
67%
19
61%
8
67%
6
86%
-
1
100%
6
25%
4
36%
2
50%
4
67%
3
50%
9
29%
5
42%
5
71%Q
-
-
-
3
13%
-
-
-
-
3
10%
-
-
-
-
1
20%
-
4
17%
2
18%
1
25%
-
-
3
10%
3
25%
-
-
1
33%
1
20%
1
25%
1
4%
1
9%
1
25%
1
17%
1
17%
4
13%
-
1
14%
-
-
2
15%
1
33%
-
1
25%
4
17%
3
27%
-
1
17%
1
17%
6
19%
2
17%
1
14%
-
-
3
12%
-
-
-
1
25%
2
8%
1
9%
-
-
1
17%
3
10%
1
8%
-
-
-
3
12%
-
-
-
1
25%
4
17%
-
-
-
-
3
10%
1
8%
-
-
-
3.38
2.4
0.7
2.00
5.67
4.0
2.3
3.50
3.20
1.3
0.6
2.50
5.36
4.3
1.3
3.50
3.25
1.5
0.8
3.00
3.83
3.3
1.3
2.00
6.17
7.0
2.9
3.50
3.57
3.0
1.2
2.00
-
4.00
4.00
10.04
13.1
2.6
4.50
15.25H 11.13
12.0
14.1
6.0
2.9
13.00
3.75
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
9.23
12.3
2.2
4.13
7.00
8.4
2.4
2.67
-**
1
1
100%AQS
Page 114
Colorado Lottery Tracking Study
Table: 109
Q54: Amount spent on MATCHPLAY in a typical month
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO HAVE PLAYED
MATCHPLAY IN THE
PAST YEAR
0
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
51
25
11
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
7
-
1
14%
1
7
1
1
100%ABC 14%
PAST
WEEK
(G)
PAST
MONTH
(H)
26
13
4
8%
1
4%
'1-5
18
35%B
3
12%
9
82%AB
3
43%
-
2
10
20%B
-
6
55%AB
2
29%B
-
3
1
2%
1
4%
-
-
-
-
-
4
4
8%
2
8%
1
9%
1
14%
-
-
3
12%
5
3
6%
-
2
18%B
-
-
1
14%
-
-
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
3
5
PAST
WEEK
(L)
PAST
MONTH
(M)
4
24
11
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
4
-
1
8%
1
33%G
2
40%AG
-
-
1
9%
1
25%L
3
43%
6
23%
7
54%
2
67%
3
60%
-
5
21%
5
45%
2
50%
2
29%B
3
12%
6
46%G
-
1
20%
-
2
8%
4
36%
1
25%
-
-
1
20%AG
-
1
4%
-
-
1
8%
-
-
2
8%
1
9%
-
-
-
-
-
2
1
67%AGH 20%G
1
25%L
6
6
-
2
33%L
PAST
WEEK
(Q)
PAST
MONTH
(R)
31
12
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
7
-**
1
1
3%
1
8%
2
29%Q
-
-
7
23%
6
50%
5
71%Q
-
-
-
3
10%
4
33%
3
43%Q
-
-
-
-
1
3%
-
-
-
-
1
17%
-
2
6%
2
17%
-
-
-
2
33%AL
-
1
3%
-
-
-
6
100%ALMP 3
50%L
2
29%Q
'6-10
12
24%
8
32%
1
9%
2
29%
-
1
14%
7
27%
4
31%
-
-
1
25%
8
33%
2
18%
1
25%
-
1
17%
9
29%
2
17%
-
-
1
100%S
'11-20
7
14%
5
20%
1
9%
1
14%
-
-
5
19%
1
8%
-
-
1
25%
3
13%
2
18%
-
-
2
33%
6
19%
1
8%
-
-
-
'21-30
2
4%
2
8%
-
-
-
-
2
8%
-
-
-
-
2
8%
-
-
-
-
2
6%
-
-
-
-
'31-49
3
6%
3
12%
-
-
-
-
3
12%
-
-
-
-
2
8%
1
9%
-
-
-
2
6%
1
8%
-
-
-
5
10%
3
12%
-
-
-
2
29%
3
12%
-
-
-
-
-
-
1
17%
4
13%
1
8%
-
-
-
20.96C
4.36
6.00
0.00
22.71
20.12H
5.23
3.33
2.00
9.09
3.75
3.33
16.33
2.29
-
8.00S
20.4
4.1
11.50
3.5
1.1
2.00
6.7
2.5
3.00
-
33.0
12.5
3.50
20.4
4.0
13.00
5.4
1.5
1.83
2.9
1.7
1.25
2.1
0.9
1.00
11.4
3.4
3.00
3.5
1.8
3.50
1.5
0.6
3.00
22.4
9.1
11.00
2.1
0.8
1.00
-
8.00
'50+
MEAN
Std Dev.
Std Err.
MEDIAN
15.16
20.1
2.8
7.13
2
50%AH
4
17%
40.50A 22.50
HJ
35.0
24.1
17.5
4.9
36.00
9.67
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
18.42S 14.83
19.5
3.5
9.50
25.8
7.5
3.00
Page 115
Colorado Lottery Tracking Study
Table: 110
Q55: Buy a ticket for CO Lottery Millionaire Raffle
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESPONDENTS
WHO PLAYED ANY
GAME IN Q13
Yes
No
Don't Know /
Prefer not to
answer
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
462
87
106
68
21
11
15%EPU 24%ACE 10%
383
64
83%BGL 74%
Q
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
17
19%E
94
89%B
71
79%
69
4
6%
106
15
14%
64
87
93%ABD 82%
F
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
28
8
29%AHIJ 9%
K
13
14%
67
69%
75
86%G
75
82%G
11
2%
2
2%
1
1%
2
2%
1
1%
4
4%
2
2%
4
5%
4
4%
462
100%
87
100%
106
100%
90
100%
69
100%
106
100%
97
100%
87
100%
92
100%
67
5
7%
116
14
12%
62
101
93%AGI 87%G
67
100%
1
1%
116
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
21
5
50%AMN 17%
OP
5
18%
6
14%
30
9%
21
50%
23
77%L
22
79%L
36
86%L
278
88%L
-
2
7%
1
4%
-
30
100%
28
100%
42
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
42
100%
316
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
29
8
33%ART 13%
U
13
19%TU
59
66%
53
78%
8
3%
1
1%
316
100%
89
100%
49
80%
4
7%U
61
100%
87
7
8%
154
11
7%
78
141
90%QS 92%AQRS
2
3%
2
2%
2
1%
68
100%
87
100%
154
100%
Page 116
Colorado Lottery Tracking Study
Table: 111
Q56: Amount spent last time on Millionaire Raffle tickets
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO PURCHASED A
MILLIONAIRE
RAFFLE
68
21
11
'11-20
41
60%F
11
52%
'21+
27
40%CI
10
48%C
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
17
11
13
100%ABE 76%F
F
-
4
24%
PAST
WEEK
(G)
PAST
MONTH
(H)
4
15
28
8
2
50%
4
27%
14
50%
5
63%
2
50%C
11
14
73%ACD 50%I
3
38%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
13
12
2
92%AGJ 40%
1
8%
MEAN
40.79
50.24
20.00
38.82
35.00C 46.60C 50.36
35.63
26.15
Std Dev.
Std Err.
MEDIAN
38.8
4.7
20.00
56.1
12.2
20.00
0.0
0.0
20.00
35.0
8.5
20.00
19.1
9.6
30.00
29.5
10.4
20.00
22.2
6.2
20.00
26.6
6.9
37.50
51.1
9.7
22.50
5
3
60%I
PAST
WEEK
(L)
PAST
MONTH
(M)
14
21
5
5
6
8
57%
11
52%
2
40%
4
80%
6
43%
10
48%
3
60%
1
20%
60.00I 31.36
K
40.0
15.9
17.9
4.3
40.00 20.00
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
30
29
8
4
67%
20
67%
15
52%
6
75%
11
85%
4
57%
5
45%
2
33%
10
33%
14
48%
2
25%
2
15%
3
43%
6
55%
13
7
11
49.29
53.00
36.00
36.67
32.47
46.38
52.50
27.69
37.00
35.45
54.6
11.9
20.00
43.0
19.2
22.50
35.8
16.0
20.00
32.0
13.1
20.00
23.2
4.2
20.00
42.4
7.9
20.00
65.8
23.3
20.00
22.4
6.2
20.00
21.9
8.3
20.00
25.3
7.6
21.25
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 117
Colorado Lottery Tracking Study
Table: 112
Q57: Liklihood to purchase Bonus Millionaire Raffle
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESPONDENTS
WHO PLAYED ANY
GAME IN Q13
462
87
106
90
69
TOP 2 BOX(5/4)
______________
187
53
47
37
14
41%E
20%
17
19%E
3
4%
40%E
5 Definitely
Purchase
4 Probably
Purchase
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
61%ACD 44%E
EF
81
30
14
18%EPT 34%ACD 13%
EF
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
34
55
36
29
27
38
25
16
32%
57%AHI 41%
JK
32%
40%
33%
60%AP
53%P
16
15%E
35
12
36%AHI 14%
JK
12
13%
7
10%
14
12%
21
7
50%AMO 23%
P
12
43%AOP
106
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
116
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
89
61
68
87
154
17
17
110
47
28
26
29
56
61%AP
40%
35%
53%ATU 46%
38%
33%
36%
3
7%
36
11%
31
14
35%AST 23%T
U
12
18%T
5
6%
19
12%
74
23%L
16
18%
14
23%
14
21%
24
28%
37
24%
31
35%
24
39%
30
44%
33
38%
63
41%
33
31%EF
20
22%
11
16%
18
17%
20
21%
24
28%
17
18%
20
30%
24
21%
4
10%
9
30%L
5
18%
14
33%L
181
39%B
24
28%
41
39%
38
42%B
33
48%B
44
42%B
28
29%
38
44%G
51
22
55%AGJ 33%
K
41
35%
15
36%
13
43%
8
29%
12
29%
94
10
18
15
22
28
14
13
12
18
37
2
1
3
20%LM
11%
17%
17%
32%ABC 26%B
D
14%
15%
13%
27%I
32%AGHI 5%
3%
2 Probably Not
Purchase
74
16%LM
7
8%
15
14%
13
14%
16
23%B
22
21%B
10
10%
9
10%
12
13%
14
21%
29
1
25%AGHI 2%
1 Definitely
Not Purchase
20
4%I
3
3%
3
3%
2
2%
6
9%
6
6%
3.33EK 3.80AC 3.38E
T
DEF
3.41E
MEAN
2.84
3.15
4
4%
4
5%I
3.74AH 3.36
IJK
3.32
4
6%I
3.18
8
7%I
3.06
1
2%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
316
23
26%
BOT 2 BOX(1/2)
______________
PAST
MONTH
(R)
42
106
23%L
3 Might or Might
Not Purchase
PAST
WEEK
(Q)
132
42%
13
74
11
9
12
25
35
11%
31%LM
23%LM
12%
15%
18%
29%QR
23%Q
-
2
7%
9
21%LM
62
20%LM
8
9%
7
11%
10
15%
19
22%Q
28
18%
1
3%
1
4%
4
10%
12
4%
3
3%
2
3%
2
3%
6
7%
7
5%
4.02AO 3.70OP 3.89AO 3.07
P
P
Std Dev.
1.1
1.1
1.0
1.0
0.9
1.1
1.2
1.0
0.9
1.1
1.1
1.1
1.0
Std Err.
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.2
0.2
1.1
0.2
3.19
1.0
0.1
3.72AS 3.51T
TU
1.1
0.1
1.1
0.1
3.35
3.03
3.21
1.0
0.1
1.0
0.1
1.0
0.1
Page 118
Colorado Lottery Tracking Study
Table: 113
Q58: Feelings toward CO Lottery
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
325
71
76
51
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
55%FKU 82%ADE 72%ADE 57%F
F
F
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
240
97
87
92
67
35
89
82
61
46
51%F
37%
250
42
30
28
42
39
95
31
26
17
23
85%AHI 70%AIK 50%K
JK
58%K
38%
74%AP
87%ANO 61%
P
19
31%
17
25%
35
40%SU
76
26%
3
10%
11
26%
177
39%LM
11
12%
15
25%
29
43%QR
31
36%Q
48
52
22%
33
34%
33
38%K
28
30%
23
34%
62
25%
10
24%
28
26%
25
28%
26
38%B
113
10
47%ABC 10%
D
21
24%G
38
41%GH
23
34%G
2 Somewhat
negative
39
7%BC
-
1
1%
13
8
14%ABC 12%BC
F
1 Very negative
25
4%
2
2%
1
1%
MEAN
1
1%
-
3.64FK 4.25AC 3.98AD 3.68F
U
DEF
EF
3.55
5
5
8
5
41
3
8
8
3
5
40
5%
6%
9%
7%
16%AGH 10%
3%
11%
19%
11%
9%
5%
10%
6%
14%T
17
7%BC
4
4%
4
5%
7
8%
5
7%
19
8%
1
3%
3
11%
8
25
19%ALP 6%
7
8%
2
3%
7
10%
4
5%
19
7%
21
1
9%ABCD 1%
E
1
1%
1
1%
-
22
2
9%AGHI 5%
J
-
-
-
1
1%
1
2%
-
1
1%
21
7%QST
4.10AO 4.17AO 3.82
P
P
3.60
3.56
4.11AS 4.03AS 3.59
TU
TU
3.70U
1.1
0.2
1.0
*
4.29AH 3.95AI 3.60K
IJK
K
3.75K
3.26
Std Dev.
1.1
0.9
0.8
1.1
0.9
1.1
0.9
0.9
0.9
0.9
1.1
1.1
0.7
Std Err.
*
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.0
0.2
23
5%
1.0
0.1
1.0
0.1
7
119
41%QR
16%ABC
2
5%
1
8
29%
38
3.28
4
129
32
36%
24
35%F
8
51
129
29%
26
29%
12%BC
32
13
31%
45
42%AF
16%BC
43
16
8
53%ALP 29%
179
30%F
14
70
53
18%
4 Somewhat
positive
2%
225
16
18%
21
10
50%AOP 33%
2
288
38
24
15
43%AST 39%AST 22%
U
U
33
13%
2%
87
96
21%
16
24%K
2
68
10
24%
18
20%
11%BC
61
9
32%
49
28
51%AHI 32%K
JK
64
89
45%
37
15%
BOT 2 BOX(1/2)
______________
450
59%U
11
16%
114
7
46%AGH 17%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
79%AST 70%ASU 47%
U
25
28%F
207
14
35%BGL 16%
MQ
PAST
MONTH
(R)
50%
146
42
31
24%FKU 48%ACD 29%EF
EF
3 Neutral
PAST
WEEK
(Q)
55%
5 Very positive
29
33%F
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
1.0
0.1
0.9
0.1
3.42
1.1
0.1
Page 119
Colorado Lottery Tracking Study
Table: 114
Q59-a: Satisfaction with Games
Powerball
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=GAMES PLAYED
PAST YEAR
279
70
65
54
29
TOP 2 BOX(5/4)
______________
112
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
59
97
87
92
-**
33
PAST
WEEK
(L)
PAST
MONTH
(M)
-**
36
24
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
21
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
30
164
73
51
47
32
74
32
26
11
13
30
51
27
-
-
19
9
7
7
67
33
25
10
13
31
40%DS
46%D
40%D
20%
45%D
51%D
53%AHI 38%
29%
-
-
53%O
38%
33%
23%
41%
45%S
49%S
21%
41%
42%S
5 Extremely
Satisfied
45
16%N
19
8
27%ACD 12%
4
7%
5
17%
9
15%
24
25%HI
11
13%
9
10%
-
-
10
28%NO
5
21%N
-
2
7%
28
17%N
12
16%
11
22%S
3
6%
4
13%
15
20%S
4
67
24%
13
19%
18
28%
7
13%
8
28%
21
36%BD
27
28%
22
25%
18
20%
-
-
9
25%
4
17%
7
33%
5
17%
39
24%
21
29%
14
27%
7
15%
9
28%
16
22%
104
37%
23
33%
29
45%
25
46%
9
31%
18
31%
32
33%
34
39%
37
40%
-
-
8
22%
11
46%
9
43%
13
43%
63
38%
24
33%
15
29%
19
40%
15
47%
29
39%
63
15
10
18
7
11
14
20
28
-
-
9
4
5
10
34
16
11
18
4
14
38%ATU 13%
19%
9
19%
2
6%
9
12%
9
19%QU
2
6%
5
7%
3
BOT 2 BOX(1/2)
______________
23%
21%
15%
33%C
24%
19%
14%
23%
30%G
-
-
25%
17%
24%
33%
21%
22%
22%
2
36
13%
8
11%
6
9%
10
19%
6
21%
6
10%
9
9%
14
16%
13
14%
-
-
6
17%M
-
1
5%
6
20%M
22
13%
12
16%
4
8%
1Not at all
Satisfied
27
10%
7
10%
4
6%
8
15%
1
3%
5
8%
5
5%
6
7%
15
16%G
-
-
3
8%
4
17%
4
19%
4
13%
12
7%
4
5%
7
14%
3.24DI 3.41D
S
3.31D
3.34D
3.39D
-
-
3.47O
MEAN
2.80
3.58AH 3.21
I
2.92
3.25
2.90
2.83
3.30O
3.34S
3.35S
2.70
3.34S
3.36S
Std Dev.
1.2
1.3
1.0
1.1
1.1
1.1
1.1
1.1
1.2
1.3
1.3
Std Err.
0.1
0.2
0.1
0.1
0.2
0.1
0.1
0.1
0.1
0.2
0.3
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1.1
0.2
1.1
0.2
1.1
0.1
1.1
0.1
1.3
0.2
1.1
0.2
1.0
0.2
1.1
0.1
Page 120
Colorado Lottery Tracking Study
Table: 115
Q59-b: Satisfaction with Games
Mega Millions
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=GAMES PLAYED
PAST YEAR
TOP 2 BOX(5/4)
______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
169
45
36
71
21
12
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
34
PAST
WEEK
(G)
PAST
MONTH
(H)
53
16
38
62
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
36
7
10
PAST
WEEK
(L)
PAST
MONTH
(M)
25
17
16
7
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
14
8
8
22
34
23
10
1
3
42%DNO 47%D
33%
24%
50%
58%CD
55%IJ
43%
28%
14%
30%
64%ANO 41%
5 Extremely
Satisfied
24
14%
11
24%D
4
11%
2
6%
2
13%
5
13%
12
19%
7
13%
3
8%
1
14%
1
10%
6
24%
4
24%
-
4
47
28%
10
22%
8
22%
6
18%
6
38%
17
22
45%ABC 35%
D
16
30%
7
19%
-
2
20%
10
40%
3
18%
3
61
36%
14
31%
18
50%
12
35%
4
25%
13
34%
18
34%
17
47%
2
29%
4
40%
5
20%
7
41%
BOT 2 BOX(1/2)
______________
37
10
4
3
3
4
3
22%
22%
17%
41%ACF 25%
8%
15%
23%
25%
57%AG
30%
16%
18%
2
22
13%
5
11%
5
14%
7
21%F
4
25%F
1
3%
5
8%
9
17%
4
11%
2
29%
2
20%
2
8%
1
6%
1Not at all
Satisfied
15
9%
5
11%
1
3%
7
21%AC
-
2
5%
4
6%
3
6%
5
14%
2
29%H
1
10%
2
8%
2
12%
3.25DN 3.38D
O
3.25D
MEAN
6
14
2.68
3.38D
3.58D
19
31%
9
12
3.53IJ 3.28
9
2.97
4
2.43
3.00
2
4
14%
19%
88
PAST
MONTH
(R)
51
35
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
28
17
37
13
39
28
16
7
7
44%NO
55%S
46%
25%
41%
35%
1
5%
13
15%
8
16%
7
20%
3
11%
1
6%
5
14%
2
14%
3
14%
26
30%
20
39%S
9
26%
4
14%
6
35%
8
22%
6
43%
6
29%
37
42%L
16
31%
8
23%
13
46%
8
47%
15
41%
11
12
7
11
8
2
9
43%P
6
52%ALM 14%
P
14%
31%
29%
12%
24%
2
14%
8
8
38%ALMP 9%
4
8%
6
17%
4
14%
2
12%
6
16%
4
29%AP
3
14%
3
6%
5
14%
4
14%
-
3.64NO 3.35NO 2.43
Std Dev.
1.1
1.3
0.9
1.2
1.0
0.9
1.1
1.1
1.1
1.4
1.2
1.2
1.3
Std Err.
0.1
0.2
0.2
0.2
0.3
0.2
0.1
0.1
0.2
0.5
0.4
0.2
0.3
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
21
PAST
WEEK
(Q)
1.1
0.3
2.57
1.1
0.2
4
5%
3.41NO 3.51S
1.0
0.1
1.0
0.1
3
8%
3.20
2.93
3.35
3.16
1.3
0.2
1.2
0.2
0.8
0.2
1.1
0.2
Page 121
Colorado Lottery Tracking Study
Table: 116
Q59-c: Satisfaction with Games
Scratch Games
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=GAMES PLAYED
PAST YEAR
287
87
106
90
-**
TOP 2 BOX(5/4)
______________
146
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
-**
72
59
58
32
PAST
WEEK
(L)
PAST
MONTH
(M)
64
34
27
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
26
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
27
170
64
48
43
38
92
60
59
27
-
-
40
27
24
19
35
20
17
9
9
88
32
25
18
18
51
51%D
69%AD
56%D
30%
-
-
56%
46%
41%
59%
55%
59%
63%NO
35%
33%
52%
50%
52%
42%
47%
55%
5 Extremely
Satisfied
67
23%DI
33
26
38%ACD 25%D
8
9%
-
-
22
31%I
15
25%I
6
10%
11
34%I
13
20%
12
35%
7
26%
4
15%
4
15%
40
24%
15
23%
15
31%S
5
12%
9
24%
23
25%
4
79
28%
27
31%
33
31%
19
21%
-
-
18
25%
12
20%
18
31%
8
25%
22
34%
8
24%
10
37%
5
19%
5
19%
48
28%
17
27%
10
21%
13
30%
9
24%
28
30%
3
90
31%
20
23%
32
30%
37
41%B
-
-
18
25%
23
39%
21
36%
7
22%
20
31%
9
26%
8
30%
9
35%
11
41%
53
31%
20
31%
13
27%
14
33%
14
37%
29
32%
BOT 2 BOX(1/2)
______________
51
15
26
-
-
14
6
9
5
2
8
7
29
12
10
11
6
12
7
9
13
18%B
8%
14%
29%ABC
-
-
19%
15%
22%
19%
14%
15%
7%
31%M
26%
17%
19%
21%
26%
16%
13%
2
30
10%
5
6%
12
11%
13
14%
-
-
10
14%
6
10%
6
10%
3
9%
5
8%
1
3%
2
7%
4
15%
3
11%
20
12%
9
14%
6
13%
4
9%
3
8%
8
9%
1Not at all
Satisfied
21
7%
2
2%
3
3%
13
14%ABC
-
-
4
6%
3
5%
7
12%
3
9%
4
6%
4
12%
-
4
15%M
4
15%M
9
5%
3
5%
4
8%
3
8%
4
4%
-
-
3.61I
MEAN
3.49D
3.97AC 3.63D
D
2.96
3.51
3.17
3.66
3.55
3.68
3.81NO 3.04
Std Dev.
1.2
1.0
1.1
1.1
1.2
1.1
1.1
1.3
1.1
1.3
0.9
Std Err.
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1.3
0.3
7
16%QU
3.07
3.53N
3.50
3.54
3.12
3.47
3.63S
1.2
0.2
1.1
0.1
1.1
0.1
1.3
0.2
1.2
0.2
1.2
0.2
1.1
0.1
Page 122
Colorado Lottery Tracking Study
Table: 117
Q59-d: Satisfaction with Games
Lotto
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=GAMES PLAYED
PAST YEAR
TOP 2 BOX(5/4)
______________
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
221
57
54
76
24
22
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
45
PAST
WEEK
(G)
PAST
MONTH
(H)
20
44
78
44
19
6
6
18
37
34%DIJ 42%D
S
41%D
13%
30%
41%D
47%AIJ 43%IJ
K
5 Extremely
Satisfied
34
15%S
13
23%D
12
22%D
2
4%
2
10%
5
11%
18
23%I
4
42
19%
11
19%
10
19%
4
9%
4
20%
13
30%D
3
83
38%
19
33%
24
44%
15
33%
8
40%
17
39%
BOT 2 BOX(1/2)
______________
62
14
28%C
25%
15%
2
33
15%
8
14%
1Not at all
Satisfied
29
13%
MEAN
8
24
6
9
1
35
23
8
15
20
23
116
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
-**
-**
7
4
5
42
36
26
13
-
-
43%
30%
20%
22%
36%
40%S
43%S
19%
-
-
8
18%
3
6%
1
7%
3
9%
8
23%
6
26%O
1
5%
1
4%
18
16%
15
17%S
15
25%S
4
6%
-
-
19
24%J
11
25%J
6
13%
-
5
15%
7
20%
1
4%
3
15%
4
17%
24
21%
21
24%
11
18%
9
13%
-
-
26
33%
18
41%
18
38%
7
47%
14
42%
11
31%
10
43%
8
40%
6
26%
47
41%
34
38%
20
33%
28
41%
-
-
12
27
15
7
9
6
8
19
15
27
-
-
44%AGH 47%GH
33%
26%
26%
40%
52%ALP 23%
21%
25%
40%Q
-
-
4
9%
10
21%
5
33%GH
5
15%
4
11%
3
13%
4
20%
7
30%P
15
13%
14
16%
5
8%
14
21%
-
-
3
7%
11
23%GH
2
13%
6
18%
5
14%
3
13%
4
20%
5
22%
12
10%
5
6%
10
16%Q
13
19%Q
-
-
3.18O
3.30S
3.26S
2.66
-
-
1.2
0.1
1.1
0.1
1.4
0.2
1.1
0.1
-
-
16%
4
7%
11
24%C
5
11%
9
12%
6
11%
4
7%
13
1
29%ABCE 5%
F
4
9%
6
8%
3.09DI 3.30D
OS
3.41D
3.23D
9
33
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
24%
19%
3.05D
15
PAST
MONTH
(M)
7%
20%
2.36
48
PAST
WEEK
(L)
19%
53%ABC 30%
F
5
25%C
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
21
3.44AI 3.39IJ 2.58
JK
K
7
2.53
11
2.82
3.26O
3.17
2.65
2.52
Std Dev.
1.2
1.3
1.1
1.1
1.1
1.1
1.2
1.1
1.2
1.0
1.2
1.3
1.3
Std Err.
0.1
0.2
0.2
0.2
0.2
0.2
0.1
0.2
0.2
0.3
0.2
0.2
0.3
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1.1
0.3
1.2
0.2
Page 123
Colorado Lottery Tracking Study
Table: 118
Q59-e: Satisfaction with Games
MatchPlay
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=GAMES PLAYED
PAST YEAR
51
25
11
TOP 2 BOX(5/4)
______________
21
13
41%
52%
5 Extremely
Satisfied
10
20%
6
24%
4
11
22%
3
BOT 2 BOX(1/2)
______________
2
1Not at all
Satisfied
MEAN
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
7
26
13
14
7
1
4
3
-
1
36%
43%
-
14%
54%J
1
9%
2
29%
-
1
14%
8
31%H
7
28%
3
27%
1
14%
-
-
22
43%
7
28%
6
55%
3
43%
8
5
1
1
16%
20%
2
4%
2
8%
6
12%
3
12%
3.33J
3.44
9%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
4
24
11
15
5
4
2
-
1
3
31%
67%
-
25%
63%P
27%
-
1
33%
-
1
25%
7
29%
2
18%
6
23%
4
31%
1
33%
-
-
8
33%
5
71%B
9
35%
9
69%
-
2
40%
2
50%
-
1
3
-
1
3
1
1
100%
14%
-
14%
12%
-
33%
-
-
-
1
4%
-
-
1
9%
1
14%
-
1
14%
2
8%
-
1
33%
3.43
PAST
MONTH
(M)
3
-
3.27
PAST
WEEK
(L)
3.00
3.00
3.65J
3.31J
3.33
60%AGH 25%
1
20%
2
40%H
2.00
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
4
PAST
WEEK
(Q)
PAST
MONTH
(R)
12
6
6
31
2
1
-
14
50%
17%
-
45%
-
1
17%
-
7
23%
1
9%
2
50%
-
-
6
25%
6
55%
1
25%
4
67%
3
2
1
13%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
7
-**
1
3
3
-
1
25%
43%
-
100%
1
8%
2
29%
-
-
7
23%
2
17%
1
14%
-
1
100%
5
83%L
13
42%
6
50%
3
43%
-
-
1
1
4
3
1
-
-
13%
18%
25%
17%
17%
25%
14%
-
-
-
2
8%
-
-
-
-
2
6%
-
-
-
-
1
25%
1
4%
2
18%
1
25%
1
17%
1
17%
2
6%
3
25%
1
14%
-
-
3.00
3.75P
3.09
3.00
3.00
2.67
3.48
2.83
3.43
-
4.00
Std Dev.
1.2
1.3
1.0
1.4
1.2
1.2
0.5
2.1
1.0
1.6
1.1
1.3
Std Err.
0.2
0.3
0.3
0.5
0.4
0.2
0.1
1.2
0.4
0.8
0.2
0.4
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
1.4
0.7
1.3
0.5
0.8
0.3
1.1
0.2
1.3
0.4
1.4
0.5
-
-
Page 124
Colorado Lottery Tracking Study
Table: 119
Q59-f: Satisfaction with Games
Cash 5
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
104
40
29
44
17
15
7
42%NS
43%
52%
35%
5 Extremely
Satisfied
16
15%N
7
18%
4
14%
3
15%
1
33%
4
28
27%S
10
25%
11
38%
4
20%
3
38
37%
14
35%
10
34%
BOT 2 BOX(1/2)
______________
22
9
21%
8
8%
14
13%
BASE=GAMES PLAYED
PAST YEAR
TOP 2 BOX(5/4)
______________
2
1Not at all
Satisfied
MEAN
3.23N
PAST
WEEK
(G)
PAST
MONTH
(H)
11
48
24
1
4
23
11
33%
36%
48%J
46%
1
9%
10
21%
4
17%
-
3
27%
13
27%
7
35%
2
67%
5
45%
4
6
-
23%
14%
30%
3
8%
1
3%
2
10%
6
15%
3
10%
4
20%
3.22
3.41
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
20
3.00
3
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
14
42
30
8
12
5
2
-
24
13
17%
-
57%IJ
57%N
43%N
-
-
2
14%
10
24%N
6
20%N
7
29%
2
17%
-
6
43%
14
33%
16
33%
9
38%
7
58%
3
60%
3
21%
2
9
4
3
2
-
18%
19%
17%
25%
40%
-
2
18%
4
8%
1
4%
-
-
5
10%
3
13%
3.67
3.27
3.40
3.33
3
25%
2.67
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
-**
-**
45
25
12
4
-
-
20
11
1
14%
-
-
44%S
44%S
8%
50%
56%S
-
-
-
6
13%
5
20%
1
8%
-
4
22%
7
23%
4
14%
-
-
14
31%S
6
24%
-
12
29%
12
40%
13
46%
-
-
15
33%
8
32%
3
6
5
11
-
-
10
21%
14%
17%
39%L
-
-
2
1
40%AGHI 7%
4
10%
1
3%
3
11%
-
-
2
5%
4
13%
8
29%L
-
-
3.62N
3.33N
2.46
-
-
3.24
3.20
2.75
3.50
3.50
1.1
0.2
-
-
1.2
0.2
1.4
0.3
1.1
0.3
0.6
0.3
1.2
0.3
2.60
2
14%
3.36
Std Dev.
1.2
1.3
1.1
1.3
1.2
0.9
1.2
1.2
1.1
0.5
1.3
1.1
1.2
Std Err.
0.1
0.2
0.2
0.3
0.7
0.3
0.2
0.2
0.3
0.2
0.3
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
28
PAST
WEEK
(Q)
4
18
2
10
2
50%S
8
2
67%AQU 50%
6
33%S
5
28%
6
3
-
3
22%
24%
25%
-
17%
5
11%
1
4%
1
8%
-
1
6%
5
11%
5
20%
2
17%
-
2
11%
Page 125
Colorado Lottery Tracking Study
Table: 120
Q59-g: Satisfaction with Games
Raffle tickets
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=GAMES PLAYED
PAST YEAR
31
11
4
TOP 2 BOX(5/4)
______________
18
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
9
2
PAST
WEEK
(G)
PAST
MONTH
(H)
5
15
5
5
1
11
4
8
1
4
-
5
58%IS
73%
25%
44%
-
100%E
5 Extremely
Satisfied
9
29%
7
64%F
-
2
22%
-
-
4
9
29%
1
9%
1
25%
2
22%
-
5
16%
-
2
50%B
2
22%
1
50%B
3
BOT 2 BOX(1/2)
______________
2
1Not at all
Satisfied
MEAN
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
5
PAST
WEEK
(L)
PAST
MONTH
(M)
12
1
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
2
3
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
12
15
5
4
-**
12
7
-
-
3
9
-
2
-
6
3
-
-
3
73%I
80%I
-
-
60%
75%O
-
100%
-
50%
80%S
60%
-
-
43%
7
47%
1
20%
-
-
1
20%
5
42%
-
1
50%
-
3
25%
7
47%
1
20%
-
-
1
14%
5
4
100%ABD 27%
E
3
60%
-
-
2
40%
4
33%
-
1
50%
-
3
25%
5
33%
2
40%
-
-
2
29%
-
1
20%
-
-
-
1
33%
-
1
20%
-
1
14%
-
1
7%
-
3
60%AG
4
33%L
3
75%AQ
8
3
1
3
1
-
3
1
2
1
1
3
1
-
2
2
3
1
1
-
3
26%
27%
25%
33%
50%
-
20%
20%
40%
100%
20%
25%
100%
-
67%
17%
20%
20%
25%
-
43%
1
3%
-
-
1
11%
-
-
1
7%
-
-
-
-
-
1
100%ALP
-
-
-
1
7%
-
-
-
-
3
27%
1
25%
2
22%
1
50%
-
2
13%
1
20%
2
40%
1
100%
1
20%
3
25%
-
2
67%
2
17%
2
13%
1
20%
1
25%
-
3
43%
7
23%
3.39
3.82
2.75
3.11
2.00
4.00E
3.87I
3.60
2.20
1.00
3.40
3.67
2.00
Std Dev.
1.5
1.8
1.3
1.5
1.4
0.0
1.5
1.5
1.1
1.5
1.7
Std Err.
0.3
0.6
0.6
0.5
1.0
0.0
0.4
0.7
0.5
0.7
0.5
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
-
4.50O
0.7
0.5
1.67
3.42
3.93
3.40
2.50
-
2.71
1.2
0.7
1.4
0.4
1.4
0.4
1.5
0.7
1.0
0.5
-
1.7
0.6
Page 126
Colorado Lottery Tracking Study
Table: 121
Q59-h: Satisfaction with Games
TOP BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
30
10
28%NO
5
21%N
-
2
7%
28
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
28
17%N
12
16%
11
22%S
1
5%
13
15%
8
16%
42
450
Powerball
45
16%N
19
8
27%ACD 12%
4
7%
5
17%
9
15%
24
25%HI
11
13%
9
10%
-
-
Mega Millions
24
14%
11
24%D
2
6%
2
13%
5
13%
12
19%
7
13%
3
8%
1
14%
1
10%
6
24%
4
24%
-
Scratch Games
67
23%DI
33
26
38%ACD 25%D
8
9%
-
-
22
31%I
15
25%I
6
10%
11
34%I
13
20%
12
35%
7
26%
4
15%
4
15%
40
24%
Lotto
34
15%S
13
23%D
12
22%D
2
4%
2
10%
5
11%
18
23%I
8
18%
3
6%
1
7%
3
9%
8
23%
6
26%O
1
5%
1
4%
MatchPlay
10
20%
6
24%
1
9%
2
29%
-
1
14%
8
31%H
-
1
33%
-
1
25%
7
29%
2
18%
-
Cash 5
16
15%N
7
18%
4
14%
3
15%
1
33%
1
9%
10
21%
4
17%
-
-
2
14%
10
24%N
6
20%N
Raffle tickets
9
29%
7
64%F
-
2
22%
-
-
7
47%
1
20%
-
-
1
20%
5
42%
-
4
11%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
3
6%
4
13%
15
20%S
7
20%
3
11%
1
6%
5
14%
15
23%
15
31%S
5
12%
9
24%
23
25%
18
16%
15
17%S
15
25%S
4
6%
-
-
1
17%
-
7
23%
1
8%
2
29%
-
-
-
-
-
6
13%
5
20%
1
8%
-
4
22%
1
50%
-
3
25%
7
47%
1
20%
-
-
1
14%
Page 127
Colorado Lottery Tracking Study
Table: 122
Q59-i: Satisfaction with Games
TOP 2 BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Powerball
112
40%DS
32
46%D
Mega Millions
Scratch Games
71
21
42%DNO 47%D
146
51%D
60
69%AD
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
90
69
26
40%D
11
20%
13
45%D
30
51%D
51
33
53%AHI 38%
12
33%
8
24%
8
50%
22
58%CD
34
55%IJ
59
56%D
27
30%
-
-
40
56%
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
30
28
42
19
53%O
9
38%
7
33%
7
23%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
68
87
67
41%
33
45%S
25
49%S
10
21%
13
41%
31
42%S
450
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
67
250
288
27
29%
-
-
23
43%
10
28%
1
14%
3
30%
16
7
64%ANO 41%
2
14%
4
19%
39
44%NO
28
55%S
16
46%
7
25%
7
41%
13
35%
27
46%
24
41%
19
59%
35
55%
20
59%
17
63%NO
9
35%
9
33%
88
52%
32
50%
25
52%
18
42%
18
47%
51
55%
Lotto
76
24
34%DIJ 42%D
S
22
41%D
6
13%
6
30%
18
41%D
37
19
47%AIJ 43%IJ
K
9
19%
1
7%
8
24%
15
43%
7
30%
4
20%
5
22%
42
36%
36
40%S
26
43%S
13
19%
-
-
MatchPlay
21
41%
13
52%
4
36%
3
43%
-
1
14%
14
54%J
4
31%
2
67%
-
1
25%
15
63%P
3
27%
2
50%
1
17%
-
14
45%
3
25%
3
43%
-
1
100%
Cash 5
44
42%NS
17
43%
15
52%
7
35%
1
33%
4
36%
23
48%J
11
46%
2
17%
-
8
57%IJ
24
57%N
13
43%N
4
14%
-
-
20
44%S
11
44%S
1
8%
2
50%
10
56%S
Raffle tickets
18
58%IS
8
73%
1
25%
4
44%
-
5
100%E
11
73%I
4
80%I
-
-
3
60%
9
75%O
-
2
100%
-
6
50%
12
80%S
3
60%
-
-
3
43%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 128
Colorado Lottery Tracking Study
Table: 123
Q59-j: Satisfaction with Games
BOTTOM 2 BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
42
30
28
42
450
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
67
250
87
288
-
-
9
25%
4
17%
5
24%
10
33%
34
21%
16
22%
11
22%
18
4
38%ATU 13%
14
19%
Powerball
63
23%
15
21%
10
15%
18
33%C
7
24%
11
19%
14
14%
20
23%
28
30%G
Mega Millions
37
22%
10
22%
6
17%
14
4
41%ACF 25%
3
8%
9
15%
12
23%
9
25%
4
57%AG
3
30%
4
16%
3
18%
6
43%P
11
12
52%ALM 14%
P
7
14%
11
31%
8
29%
2
12%
9
24%
Scratch Games
51
18%B
7
8%
15
14%
26
29%ABC
-
14
19%
9
15%
13
22%
6
19%
9
14%
5
15%
2
7%
8
31%M
7
26%
29
17%
12
19%
10
21%
11
26%
6
16%
12
13%
Lotto
62
28%C
14
25%
8
15%
24
6
53%ABC 30%
F
9
20%
15
19%
7
16%
21
7
44%AGH 47%GH
11
33%
9
26%
6
26%
8
40%
12
27
52%ALP 23%
19
21%
15
25%
27
40%Q
-
-
MatchPlay
8
16%
5
20%
1
9%
1
14%
-
1
14%
3
12%
-
1
33%
3
1
60%AGH 25%
3
13%
2
18%
1
25%
1
17%
1
17%
4
13%
3
25%
1
14%
-
-
Cash 5
22
21%
9
23%
4
14%
6
30%
-
2
18%
9
19%
4
17%
3
25%
2
40%
3
21%
6
14%
5
17%
11
39%L
-
-
10
22%
6
24%
3
25%
-
3
17%
Raffle tickets
8
26%
3
27%
1
25%
3
33%
1
50%
-
3
20%
1
20%
2
40%
1
100%
1
20%
3
25%
1
100%
-
2
67%
2
17%
3
20%
1
20%
1
25%
-
3
43%
-
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
** very small base (under 1) ineligible for sig testing
Page 129
Colorado Lottery Tracking Study
Table: 124
Q59-k: Satisfaction with Games
MEAN SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
97
87
92
67
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
28
42
3.25
2.90
PAST
WEEK
(Q)
PAST
MONTH
(R)
450
89
61
2.83
3.30O
3.34S
3.35S
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
2.70
3.34S
3.36S
Powerball
3.24DI 3.41D
S
3.31D
2.80
3.34D
3.39D
3.58AH 3.21
I
2.92
-
-
Mega Millions
3.25DN 3.38D
O
3.25D
2.68
3.38D
3.58D
3.53IJ 3.28
2.97
2.43
3.00
3.64NO 3.35NO 2.43
2.57
3.41NO 3.51S
3.20
2.93
3.35
3.16
Scratch Games
3.49D
3.97AC 3.63D
D
2.96
3.61I
3.17
3.66
3.55
3.68
3.81NO 3.04
3.07
3.53N
3.50
3.54
3.12
3.47
3.63S
Lotto
3.09DI 3.30D
OS
3.41D
2.36
3.05D
3.23D
3.44AI 3.39IJ 2.58
JK
K
2.53
2.82
3.26O
3.17
2.65
2.52
3.18O
3.30S
3.26S
2.66
-
-
MatchPlay
3.33J
3.44
3.27
3.43
3.00
3.00
3.65J
2.00
3.00
3.75P
3.09
3.00
3.00
2.67
3.48
2.83
3.43
-
4.00
Cash 5
3.23N
3.22
3.41
3.00
3.67
3.27
3.40
3.33
2.67
2.60
3.36
3.62N
3.33N
2.46
-
-
3.24
3.20
2.75
3.50
3.50
Raffle tickets
3.39
3.82
2.75
3.11
2.00
4.00E
3.87I
3.60
2.20
1.00
3.40
3.67
2.00
4.50O
1.67
3.42
3.93
3.40
2.50
-
2.71
-
-
3.51
3.31J
3.33
3.47O
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 130
Colorado Lottery Tracking Study
Table: 125
Q60: Type of Player
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=RESONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
409
87
106
90
35
SAME (NET)
__________
234
50
65
36
57%D
61%D
40%
33
38%
34
32%
24
27%
17
20%
31
12
29%ADE 13%
F
37
57%DI
I spend the
same amount on
the same
Lottery games
each week
I spend the
same amount on
different
Lottery games
each week
DIFFERENT (NET)
_______________
I spend
different
amounts on the
same Lottery
games each week
I spend
different
amounts on
different
Lottery games
each week
158
39%DJ
76
19%
175
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
87
97
87
92
40
24
56
74
46
39
69%D
64%D
76%AHI 53%
JK
42%
21
45
59
28
60%ABC 52%ACD 61%AHI 32%
D
JK
3
9%
41
54
43%GLQ 43%
39%
60%ABC 31%
EF
51
12%
11
10%
13
15%
124
24
30%EGL 28%
Q
30
28%E
6
7%
11
7
20%D
48
4
53%ABC 11%
EF
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
90
42
30
28
37
268
18
55
34
17
11
21
149
31
32
68
45%
61%I
81%AMN 57%
OP
39%
57%
56%
75%ARS 54%
TU
46%
57%
52%
26
28%
8
20%
35
39%J
23
10
55%ANP 33%
8
29%
13
35%
103
38%
54
17
61%ARS 28%
TU
19
28%
19
34%
46
35%
11
26%
7
23%
3
11%
8
22%
46
17%
13
15%
16
26%
12
18%
13
23%
22
17%
8
11
13%
15
15%
18
21%
13
14%
10
25%
20
22%
31
23
41
53
22
35
36%
24%
47%G
58%AGK 55%G
39%G
13
15%
8
8%
12
14%
15
16%
18
21%
15
15%
29
33%G
38
17
41%AGK 43%G
5
13%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
MONTH
(R)
89
61
67
33
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
56
132
13
17
16
22
28
37
24
64
19%
43%L
61%L
43%L
44%L
25%
46%Q
54%Q
43%Q
48%Q
11
12%
3
7%
2
7%
5
18%
7
19%
32
12%
10
11%
11
18%
8
12%
8
14%
14
11%
24
27%
5
12%
12
43%L
9
24%
87
32%L
12
13%
17
28%Q
29
43%AQ
16
29%Q
50
38%Q
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
11
37%L
119
PAST
WEEK
(Q)
Page 131
Colorado Lottery Tracking Study
Table: 126
Q61: Days of the week typically buy Lottery tickets
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=RESONDENTS
WHO HAVE PLAYED
GAMES IN THE PAST
YEAR
Monday
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
409
87
106
97
24%F
28
32%F
27
25%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
37
268
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
56
12
18%
12
21%
24
18%
90
35
87
97
87
92
40
90
42
132
21
23%
9
26%
12
14%
30
31%I
22
25%
16
17%
8
20%
20
22%
21
12
4
50%ANP 40%ANP 14%
11
30%
48
18%
28
31%U
18
30%
38
43%AU
29
19
48%ASU 28%
17
30%U
23
17%
Tuesday
126
31%KU
39
30
45%ACD 28%
F
23
26%
11
31%
23
26%
44
29
45%AJK 33%K
29
32%K
8
20%
15
17%
23
13
55%ANP 43%P
7
25%
14
38%
66
25%
Wednesday
172
42%DK
51
49
59%ADE 46%D
F
27
30%
12
34%
30
34%
51
53%JK
45
52%JK
43
47%JK
11
28%
21
23%
23
55%P
16
53%
14
50%
14
38%
103
38%
43
48%
29
48%
29
43%
24
43%
47
36%
85
21%
29
25
33%ADE 24%
F
17
19%
3
9%
11
13%
26
27%
17
20%
18
20%
8
20%
15
17%
18
9
43%ANO 30%
P
5
18%
7
19%
45
17%
24
27%U
16
26%U
14
21%
12
21%
19
14%
Friday
199
49%
57
54
66%ACD 51%
EF
36
40%
14
40%
36
41%
58
41
60%AIK 47%
41
45%
20
50%
37
41%
28
18
67%AOP 60%
12
43%
15
41%
125
47%
53
60%S
29
48%
28
41%
24
43%
63
48%
Saturday
192
47%
43
49%
56
53%F
43
48%
15
43%
33
38%
52
54%K
44
51%
42
46%
18
45%
35
39%
25
60%
15
50%
12
43%
19
51%
118
44%
54
61%AU
27
44%
33
49%
26
46%
52
39%
19
22%EF
18
17%E
14
16%
1
3%
8
9%
14
14%
13
15%
15
16%
11
28%AK
7
8%
8
19%
6
20%
5
18%
5
14%
35
13%
10
11%
14
23%U
13
19%
10
18%
13
10%
181
201%
65
186%
153
176%
275
284%
211
243%
204
222%
150
167%
146
348%
89
297%
59
211%
85
230%
540
201%
250
281%
148
218%
125
223%
241
183%
Thursday
Sunday
Sigma
60
15%
931
228%
266
306%
259
244%
84
210%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
162
266%
Page 132
Colorado Lottery Tracking Study
Table: 127
Q62-A: Awareness of campaigns
COLORADO LOTTERY'S "PLAY RESPONSIBLY" CAMPAIGN
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Yes
135
38
35
18
23%FJK 44%ADE 33%ADE 20%
F
F
12
17%
No
399
41
67%BCH 47%
LMQR
51
183
56
74%BC 76%ABC 58%
Don't Know /
Prefer not to
answer
Sigma
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
59
56%
62
69%B
69
240
32
13%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
33
33
22
34%AJK 38%AIJ 24%J
K
45
52%
61
66%H
67
6
9%
250
41
16%
59
175
88%AGH 70%GH
IK
62
10%
8
9%
12
11%
10
11%
6
9%
25
10%
8
8%
9
10%
9
10%
2
3%
596
100%
87
100%
106
100%
90
100%
69
100%
240
100%
97
100%
87
100%
92
100%
67
100%
34
14%J
250
100%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
21
11
50%ANO 37%P
P
5
18%
8
19%
20
48%
14
47%
20
71%
31
312
74%LM 69%LM
5
17%L
3
11%
3
7%
28
100%
42
100%
1
2%
42
100%
30
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
450
88
20%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
31
25
18
35%ATU 41%ATU 26%T
12
14%
49
17%
50
56%
31
51%
46
68%
64
205
74%QR 71%QR
50
11%
8
9%
5
8%
4
6%
11
13%
34
12%
450
100%
89
100%
61
100%
68
100%
87
100%
288
100%
Page 133
Colorado Lottery Tracking Study
Table: 128
Q62-B: Awareness of campaigns
COLORADO LOTTERY'S "PROBLEM GAMBLING" CAMPAIGN
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
Yes
No
Don't Know /
Prefer not to
answer
Sigma
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
94
16%
28
21
32%ADE 20%EF
F
445
50
75%BGH 57%
LM
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
14
16%
75
71%
66
73%B
69
5
7%
240
26
11%
60
191
87%ABC 80%B
D
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
27
21
28%AIJ 24%JK
K
13
14%
61
63%
56
64%
69
75%
67
6
9%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
250
27
11%
59
197
88%AGH 79%GH
I
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
19
10
3
45%ANO 33%ANO 11%
P
P
22
52%
15
50%
5
17%L
57
10%
9
10%
10
9%
10
11%
4
6%
23
10%
9
9%
10
11%
10
11%
2
3%
26
10%
1
2%
596
100%
87
100%
106
100%
90
100%
69
100%
240
100%
97
100%
87
100%
92
100%
67
100%
250
100%
42
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
30
100%
23
82%LM
42
3
7%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
21
24%TU
17
11
28%ATU 16%
9
10%
36
13%
61
69%
39
64%
52
76%
70
80%R
220
76%R
450
58
13%
35
347
83%LM 77%LM
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
2
7%
4
10%
45
10%
7
8%
5
8%
5
7%
8
9%
32
11%
28
100%
42
100%
450
100%
89
100%
61
100%
68
100%
87
100%
288
100%
Page 134
Colorado Lottery Tracking Study
Table: 129
Q63-a: Lottery statements
The state of the economy has had a direct effect on my Lottery spending habits.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
256
40
65
47
46%F
61%ABE 52%F
F
43%FK
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
240
97
87
92
67
31
70
47
40
49
45%F
29%
48%K
46%K
53%K
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
250
42
30
28
42
450
36
82
22
15
20
21
176
54%K
33%
52%
50%
71%AP
50%
39%
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
42
29
32
47
105
47%
48%
47%
54%U
36%
64
22%
5 Strongly
Agree
145
24%F
19
22%
37
31
35%ABF 34%AF
18
26%
38
16%
23
24%
19
22%
29
32%K
22
33%K
50
20%
10
24%
10
33%
13
46%AP
11
26%
100
22%
21
24%
17
28%
22
32%
20
23%
4
111
19%K
21
24%F
28
26%F
16
18%
13
19%
32
13%
24
25%K
21
24%K
20
22%K
14
21%
32
13%
12
29%
5
17%
7
25%
10
24%
76
17%
21
24%U
12
20%
10
15%
27
41
31%ASU 14%
3
150
25%
29
33%
23
22%
22
24%
16
23%
59
25%
25
26%
31
19
36%AIJ 21%
13
19%
62
25%
10
24%
9
30%
4
14%
13
31%
112
25%
25
28%
22
36%U
20
29%
20
23%
BOT 2 BOX(1/2)
______________
190
18
18
21
22
25
16
24
18
162
17%
23%
32%C
46%ABC 26%
DE
18%
26%
27%
10
11%
9
8%
4
4%
8
12%
25
10%
14
14%
5
6%
8
9%
5
7%
134
8
22%BCGH 9%
LMQR
9
8%
17
19%C
14
20%C
86
11
36%ABC 11%
DE
11
13%
16
17%
13
19%
3.37K
3.41K
3.40K
32%BCH 21%
NR
2
1 Strongly
Disagree
MEAN
56
9%
3.13FK 3.38F
U
3.71AE 3.44F
F
3.19F
111
2.63
3.35K
106
6
4
8
42%AGH 24%
IJ
20%
14%
19%
23
9%
6
14%
4
13%
2
7%
2
5%
83
4
33%AGH 10%
IJ
2
7%
2
7%
6
14%
2.77
10
3.43
3.57P
Std Dev.
1.5
1.2
1.3
1.5
1.5
1.5
1.3
1.2
1.5
1.5
1.5
1.3
1.3
Std Err.
0.1
0.1
0.1
0.2
0.2
0.1
0.1
0.1
0.2
0.2
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
3.96AP 3.43
1.3
0.2
1.3
0.2
63
22%
22
10
16
20
36%NO
25%
16%
24%
23%
42
9%
13
15%T
5
8%
7
10%
4
5%
5
8%
9
13%
16
18%
3.36U
3.51U
3.43U
3.36U
2.85
1.3
0.1
1.2
0.2
1.4
0.2
1.4
0.1
1.5
0.1
120
9
27%LMN 10%
2.99
1.5
0.1
120
42%AQRST
27
9%
93
32%AQRST
Page 135
Colorado Lottery Tracking Study
Table: 130
Q63-b: Lottery statements
The price of gas has directly lowered my spend on the Colorado Lottery.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TOP 2 BOX(5/4)
______________
281
47%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
92
67
250
42
30
28
42
450
105
196
47
63
48
33
88
49
46
44
35
22
21
16
25
54%F
59%AF
53%F
48%
37%
51%
53%
48%
52%
42%
52%
70%AP
57%
60%P
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
120
45
36
36
43
44%
51%
59%U
53%
49%
42%
126
28%
22
25%
22
36%
26
38%
24
28%
81
28%
5 Strongly
Agree
176
30%
25
29%
41
39%F
34
38%F
19
28%
55
23%
30
31%
24
28%
31
34%
19
28%
70
28%
9
21%
15
13
50%ALP 46%LP
12
29%
4
105
18%
22
25%F
22
21%
14
16%
14
20%
33
14%
19
20%
22
25%K
13
14%
16
24%
35
14%
13
31%AP
6
20%
3
11%
13
31%AP
70
16%
23
26%U
14
23%
10
15%
19
22%
39
14%
3
121
20%
19
22%
18
17%
17
19%
10
14%
56
23%
19
20%
25
29%IJ
15
16%
10
15%
52
21%
8
19%
7
23%
6
21%
7
17%
91
20%
17
19%
14
23%
15
22%
17
20%
58
20%
BOT 2 BOX(1/2)
______________
194
21
25
25
26
96
29
16
33
22
93
12
2
6
27
11
17
27
33%HMR 24%
24%
28%
38%C
40%ABC 30%
D
18%
36%H
33%H
37%H
29%M
7%
21%
24%
36%M
30%
18%
25%
31%
64
11%
11
13%
11
10%
6
7%
10
14%
26
11%
20
8%
6
14%
2
7%
3
11%
4
10%
48
11%
14
16%
7
11%
7
10%
8
9%
130
10
22%BCG 11%
HMR
14
13%
19
21%
16
23%
70
11
29%ABC 11%
-
3
11%
6
14%M
115
26%M
13
15%
4
7%
10
15%
19
22%R
2
1 Strongly
Disagree
MEAN
3.22F
3.47F
3.61AE 3.42F
F
3.14
2.90
18
19%AHK
3.40K
6
7%
13
14%
10
11%
20
22%
3.51K
3.24
6
9%
16
24%GH
3.24
73
6
29%AGH 14%M
3.04
3.31
4.13AL 3.71P
OP
Std Dev.
1.5
1.3
1.4
1.6
1.5
1.5
1.4
1.3
1.6
1.5
1.6
1.4
1.0
Std Err.
0.1
0.1
0.1
0.2
0.2
0.1
0.1
0.1
0.2
0.2
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.4
0.3
10
163
3.50
3.10
3.30
1.4
0.2
1.5
0.1
1.4
0.1
3.70AU 3.51U
1.3
0.2
1.5
0.2
110
38%RS
28
10%
82
28%AQRS
3.24
3.03
1.5
0.2
1.6
0.1
Page 136
Colorado Lottery Tracking Study
Table: 131
Q63-c: Lottery statements
It is unlikely that I will increase my spend on the Lottery in the future.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
349
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
240
97
87
92
67
133
PAST
WEEK
(L)
PAST
MONTH
(M)
250
42
30
140
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
253
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
160
52
69
48
46
58
55
57
37
25
22
17
30
55
39
44
49
59%
60%
65%
53%
67%
55%
60%
63%
62%
55%
56%
60%
73%
61%
71%
56%
62%
64%
65%
56%
56%
5 Strongly
Agree
202
34%T
26
30%
38
36%
36
40%
20
29%
81
34%
33
34%
27
31%
37
40%
18
27%
85
34%
13
31%
14
47%
13
46%
15
36%
145
32%
31
35%
22
36%
25
37%
20
23%
103
36%T
4
147
25%D
26
30%D
31
29%D
12
13%
26
52
38%ADF 22%
25
26%
28
32%
20
22%
19
28%
55
22%
12
29%
8
27%
4
14%
15
36%
108
24%
24
27%
17
28%
19
28%
29
33%U
57
20%
3
146
24%
22
25%
25
24%
29
32%F
17
25%
50
21%
26
27%
19
22%
25
27%
19
28%
56
22%
10
24%
7
23%
8
29%
10
24%
110
24%
22
25%
17
28%
16
24%
24
28%
67
23%
BOT 2 BOX(1/2)
______________
101
13
12
13
6
57
13
13
10
11
54
7
1
3
2
87
12
5
8
14
61
17%MO
15%
11%
14%
9%
24%ACE 13%
15%
11%
16%
2
41
7%
9
10%
5
5%
4
4%
4
6%
19
8%
6
6%
7
8%
6
7%
5
7%
17
7%
1 Strongly
Disagree
60
10%
4
5%
7
7%
9
10%
2
3%
38
7
16%ABCE 7%
6
7%
4
4%
6
9%
37
15%AI
MEAN
3.65
3.70
3.83F
3.69
3.84
3.50
3.73
3.72
3.87K
3.57
22%I
3.54
17%
3%
11%
5%
19%MO
13%
8%
12%
16%
3
7%
1
3%
3
11%
1
2%
32
7%
8
9%
2
3%
5
7%
8
9%
18
6%
-
-
1
2%
55
12%M
4
4%
3
5%
3
4%
6
7%
43
15%AQRS
4.17AP 3.96
4.00P
4
10%
3.64
Std Dev.
1.3
1.1
1.2
1.3
1.0
1.4
1.2
1.2
1.2
1.2
1.4
1.3
0.9
Std Err.
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.1
0.2
1.0
0.1
21%R
3.57
3.79
3.87
3.85
3.56
3.55
1.3
0.1
1.2
0.1
1.1
0.1
1.1
0.1
1.1
0.1
1.4
0.1
Page 137
Colorado Lottery Tracking Study
Table: 132
Q63-d: Lottery statements
The Colorado Lottery has been run honestly.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
295
50
64
50
57%F
60%AEF 56%F
49%FK
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
240
97
87
92
67
250
42
30
31
99
55
45
53
35
105
45%
41%
57%K
52%
58%K
52%
42%
69%ANP 63%
29
19
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
138
42
450
11
21
214
50
31
34
40
39%
50%
48%
56%
51%
50%
46%
48%
5 Strongly
Agree
149
25%
28
32%F
36
34%EF
20
22%
13
19%
51
21%
32
33%K
22
25%
24
26%
20
30%
49
20%
15
36%
12
40%P
6
21%
8
19%
107
24%
24
27%
18
30%
18
26%
16
18%
71
25%
4
146
24%
22
25%
28
26%
30
33%F
18
26%
48
20%
23
24%
23
26%
29
32%
15
22%
56
22%
14
33%
7
23%
5
18%
13
31%
107
24%
26
29%
13
21%
16
24%
24
28%
67
23%
243
41%L
35
40%
35
33%
36
40%
33
48%
101
42%
36
37%
40
46%
33
36%
29
43%
104
42%
9
21%
11
37%
15
54%L
19
45%L
187
42%L
32
36%
27
44%
31
46%
42
48%
110
38%
58
2
7
4
5
40
6
2
6
3
41
4
-
2
2
49
7
3
3
5
40
10%BH
2%
7%
4%
7%
17%ABCD 6%
2%
7%
4%
16%AGH 10%
IJ
-
7%
5%
11%
8%
5%
4%
6%
14%ST
2
28
5%
1
1%
4
4%
3
3%
3
4%
17
7%B
5
5%
1
1%
4
4%
2
3%
16
6%
2
5%
-
2
7%
1
2%
22
5%
3
3%
2
3%
3
4%
4
5%
16
6%
1 Strongly
Disagree
30
5%
1
1%
3
3%
1
1%
2
3%
23
1
10%ABCD 1%
1
1%
2
2%
1
1%
25
2
10%AGHI 5%
J
-
-
1
2%
27
6%
4
4%
1
2%
-
1
1%
24
8%ST
3.82AK 3.74K
3.75K
3.76K
3
BOT 2 BOX(1/2)
______________
MEAN
3.60FK 3.86AE 3.85AE 3.72F
F
F
3.54
3.36
3.35
3.90P
4.03AN 3.54
P
Std Dev.
1.1
0.9
1.0
0.9
0.9
1.2
1.0
0.9
1.0
1.0
1.2
1.1
0.9
Std Err.
*
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
0.9
0.2
3.62
3.54
3.71
3.74
3.72
3.57
3.50
0.9
0.1
1.1
0.1
1.0
0.1
1.0
0.1
0.9
0.1
0.9
0.1
1.2
0.1
Page 138
Colorado Lottery Tracking Study
Table: 133
Q63-e: Lottery statements
The chances of winning a prize in the Colorado Lottery are good.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
101
22
26
8
25%DE
25%DE
9%
10
9%
17%
5 Strongly
Agree
43
7%
4
58
10%
7
8%
15
16
17%ADE 15%DF
F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
240
97
87
92
6
39
22
12
15
9%
16%
23%
14%
16%
12%
4
4%
2
3%
20
8%
7
7%
7
8%
4
4%
4
4%
4
6%
19
8%
15
15%H
5
6%
58
24%
40
41%IK
35
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
8
67
250
8
43
16
17%
38%AOP 27%
2
3%
22
9%
8
4
19%AOP 13%O
11
12%
6
9%
21
8%
8
19%P
4
13%
36
41%IK
22
24%
21
31%
73
29%
15
36%
13
43%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
87
288
66
19
14
12
10
46
15%
21%
23%
18%
11%
16%
-
29
6%
9
10%T
7
11%T
3
4%
2
2%
22
8%
5
18%
4
10%
37
8%
10
11%
7
11%
9
13%
8
9%
24
8%
7
25%
17
40%
140
31%
38
43%SU
26
43%S
14
21%
28
32%
87
30%
244
2
7%
34
38%F
22
32%
BOT 2 BOX(1/2)
______________
301
26
41
48
41
39
55
38
14
21
39%
53%BC
59%BC
60%ABC 36%
45%
60%GH
57%G
54%G
26%
30%
50%L
50%L
9
68
4
39
37%F
11
61
10%
39
45%AF
134
89
450
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
7
194
33%FS
143
PAST
MONTH
(R)
25%
3
51%BCG 30%
LMQR
PAST
WEEK
(Q)
54%LM
32
21
42
49
36%
34%
62%QR
56%QR
155
54%QR
2
149
25%
17
20%
22
21%
24
27%
22
32%
63
26%
16
16%
19
22%
31
34%G
16
24%
67
27%G
6
14%
5
17%
4
14%
13
31%
121
27%
17
19%
10
16%
21
31%
23
26%
78
27%
1 Strongly
Disagree
152
26%BL
9
10%
19
18%
24
27%B
19
28%B
80
19
33%ABC 20%
20
23%
24
26%
22
33%
67
27%
5
12%
4
13%
10
36%L
8
19%
123
27%L
15
17%
11
18%
21
31%Q
26
30%Q
77
27%
MEAN
2.48
2.93AD 2.77AD 2.33
EF
EF
2.25
2.32
2.74AI 2.54
JK
2.35
2.25
2.46
3.19AN 2.97AO 2.46
OP
P
Std Dev.
1.2
1.1
1.2
1.1
1.0
1.2
1.2
1.1
1.1
1.1
1.2
1.3
1.2
Std Err.
*
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.3
0.3
2.40
2.40
0.9
0.1
1.2
0.1
2.79AS 2.82AS 2.29
TU
TU
1.2
0.1
1.2
0.2
1.2
0.1
2.28
2.43
1.1
0.1
1.2
0.1
Page 139
Colorado Lottery Tracking Study
Table: 134
Q63-f: Lottery statements
The Lottery has been an overall benefit to the state of Colorado.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
TOP 2 BOX(5/4)
______________
331
52
39
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
240
97
87
92
67
103
68
57
51
39
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
250
42
30
28
42
450
114
34
18
237
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
89
61
68
87
288
62
38
33
52
144
49%
60%
50%
58
78
15
24
56%FK
67%F
74%ADE 58%F
F
57%F
43%
70%AIK 66%K
55%
58%
46%
81%ANO 60%
P
54%
57%
53%
5 Strongly
Agree
169
28%FK
30
34%F
46
32
43%AEF 36%EF
14
20%
46
19%
38
35
22
39%AIK 40%AIK 24%
19
28%
53
21%
21
9
50%AOP 30%
10
36%
11
26%
116
26%
33
37%TU
27
24
44%ATU 35%U
20
23%
64
22%
4
162
27%S
28
32%
32
30%
20
22%
25
36%F
57
24%
30
31%
22
25%
29
32%
20
30%
61
24%
13
31%
9
30%
5
18%
13
31%
121
27%
29
33%S
11
18%
9
13%
32
37%RS
80
28%S
205
24
34%CGL 28%
21
20%
35
39%C
23
33%C
99
41%BC
21
22%
28
32%
37
40%G
21
31%
97
39%G
5
12%
9
30%
12
43%L
15
36%L
163
36%L
22
25%
18
30%
31
46%Q
28
32%
8
3
BOT 2 BOX(1/2)
______________
60
5
7
3
10%DH
6%
7%
3%
2
27
5%D
4
5%D
4
4%
-
1 Strongly
Disagree
33
6%
1
1%
3
3%
3
3%
MEAN
3.68FK 3.94AF 4.08AE 3.87F
U
F
7
2
4
16%ABCD 8%
2%
4%
5
7%D
14
6%D
6
6%
1
1%
1
1%
2
3%
24
10%ABC
2
2%
1
1%
10%
3.64
38
3.36
7
105
36%Q
39
3
1
3
50
5
5
4
7
39
16%AHI
7%
10%
4%
7%
11%
6%
8%
6%
8%
14%Q
5
7%HI
14
6%
2
5%
3
10%
-
3
7%
19
4%
4
4%
3
5%
2
3%
4
5%
14
5%
3
3%
2
3%
25
1
10%AGHI 2%
1
4%
-
31
7%
1
1%
2
3%
2
3%
3
3%
25
9%Q
3.99AK 4.02AI 3.72K
K
3.73K
10%H
3.41
3
70%ASU 62%
-
4.21AO 3.80
P
3.82
3.76
3.60
Std Dev.
1.1
1.0
1.0
1.0
1.0
1.2
1.0
0.9
1.0
1.1
1.2
1.0
1.0
Std Err.
*
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
1.1
0.2
0.9
0.1
1.1
0.1
4.00AU 3.95U
1.0
0.1
1.1
0.1
3.75
3.71
3.50
1.1
0.1
1.0
0.1
1.1
0.1
Page 140
Colorado Lottery Tracking Study
Table: 135
Q63-g: Lottery statements
The lottery is an inexpensive form of entertainment.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
TOP 2 BOX(5/4)
______________
239
29
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
69
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
67
37
240
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
250
42
30
28
42
450
174
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
109
41
61
24
83
44
48
25
83
23
16
10
14
42
30
30
28
40%
47%DF
58%ADE 32%
F
35%
35%
45%K
55%AIJ 40%
K
37%
33%
55%P
53%
36%
33%
39%
47%T
49%T
44%
32%
38%
98
16%
16
18%
25
24%EF
15
17%
8
12%
34
14%
17
18%
18
21%
14
15%
12
18%
35
14%
8
19%
9
30%OP
7
25%O
3
7%
70
16%
14
16%
16
26%T
12
18%
10
11%
46
16%
141
24%
25
29%D
36
14
34%ADF 16%
16
23%
49
20%
27
28%
30
23
34%AJK 25%
13
19%
48
19%
15
36%N
7
23%
3
11%
11
26%
104
23%
28
31%
14
23%
18
26%
18
21%
63
22%
3
193
32%
24
28%
25
24%
27
39%C
78
33%
30
31%
21
24%
28
42%H
80
32%
11
26%
8
27%
10
36%
20
143
48%ALP 32%
27
30%
17
28%
26
38%
35
40%
86
30%
BOT 2 BOX(1/2)
______________
164
8
5 Strongly
Agree
4
37
41%C
33
36%
22
20
24
18
79
23
18
22
14
87
6
8
8
20
14
12
24
93
28%
25%
19%
27%
26%
33%C
24%
21%
24%
21%
35%AGH 19%
J
20%
29%
19%
30%
22%
23%
18%
28%
32%S
2
73
12%
15
17%
9
8%
13
14%
9
13%
27
11%
16
16%
12
14%
11
12%
6
9%
28
11%
5
12%
4
13%
5
18%
5
12%
54
12%
13
15%
9
15%
7
10%
11
13%
33
11%
1 Strongly
Disagree
91
15%GH
7
8%
11
10%
11
12%
9
13%
52
22%ABC
7
7%
6
7%
11
12%
8
12%
59
3
24%AGHI 7%
J
2
7%
3
11%
3
7%
79
18%
7
8%
5
8%
5
7%
13
15%
60
21%AQRS
MEAN
3.14FK 3.32F
3.52AD 3.10
EF
3.07
2.94
3.32K
3.48AK 3.20
3.22
2.89
3.48
3.57P
Std Dev.
1.3
1.2
1.2
1.2
1.2
1.3
1.2
1.2
1.2
1.2
1.3
1.2
1.3
Std Err.
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
133
3.21
3.14
3.07
1.3
0.2
1.0
0.2
1.3
0.1
3.33U
1.1
0.1
3.44TU 3.37U
1.3
0.2
1.1
0.1
3.01
3.01
1.2
0.1
1.3
0.1
Page 141
Colorado Lottery Tracking Study
Table: 136
Q63-h: Lottery statements
I am more likely to play lottery games when I've heard about a local winner.
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
TOP 2 BOX(5/4)
______________
147
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
30
92
67
250
42
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
450
13
104
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
87
288
22
34
20
11
60
30
17
24
15
61
15
7
6
27
18
13
15
74
25%
25%
32%E
22%
16%
25%
31%
20%
26%
22%
24%
36%
23%
21%
31%
23%
30%T
30%
19%
17%
26%
5 Strongly
Agree
57
10%T
7
8%
13
12%
8
9%
4
6%
25
10%
13
13%
5
6%
7
8%
6
9%
26
10%
4
10%
4
13%
2
7%
5
12%
42
9%
10
11%T
10
16%T
4
6%
1
1%
32
11%T
4
90
15%
15
17%
21
20%
12
13%
7
10%
35
15%
17
18%
12
14%
17
18%
9
13%
35
14%
11
26%P
3
10%
4
14%
8
19%
62
14%
17
19%
8
13%
9
13%
14
16%
42
15%
63
26%
25
26%
31
36%K
32
35%
19
28%
61
24%
9
21%
15
7
50%ALO 25%
P
10
24%
128
28%
24
27%
20
33%
27
40%U
22
25%
75
26%
218
3
169
28%
36
31
41%ADE 29%
F
22
24%
15
22%
BOT 2 BOX(1/2)
______________
280
29
41
48
43
42
39
36
33
18
8
15
19
38
23
28
50
33%
39%
53%BC
62%ABC 49%B
F
43%
45%
39%
49%
51%I
43%
27%
54%M
45%
48%M
43%
38%
41%
57%RS
48%
47%BM
117
128
139
2
111
19%
15
17%
18
17%
18
20%
21
38
30%ACF 16%
20
21%
18
21%
14
15%
13
19%
44
18%
7
17%
6
20%
7
25%
6
14%
84
19%
19
21%
9
15%
12
18%
20
23%
51
18%
1 Strongly
Disagree
169
28%BM
14
16%
23
22%
30
33%B
22
32%B
22
23%
21
24%
22
24%
20
30%
84
34%G
11
26%M
2
7%
8
29%M
13
31%M
134
30%M
19
21%
14
23%
16
24%
30
34%
88
31%
2.78T
2.85T
1.3
0.1
1.4
0.2
MEAN
2.59T
2.84DE 2.84DE 2.44
2.28
79
33%BC
2.54
2.78
2.56
2.71
2.52
2.50
2.76
3.03P
Std Dev.
1.3
1.1
1.3
1.3
1.2
1.4
1.3
1.2
1.2
1.3
1.4
1.4
1.1
Std Err.
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.2
0.2
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2.46
2.67
2.54
1.3
0.2
1.4
0.2
1.3
0.1
2.60
2.26
1.2
0.1
1.1
0.1
2.58T
1.3
0.1
Page 142
Colorado Lottery Tracking Study
Table: 137
Q63-i: Lottery statements
TOP BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
The state of the
economy has had a
direct effect on
my Lottery
spending habits.
145
24%F
19
22%
37
31
35%ABF 34%AF
18
26%
The price of gas
has directly
lowered my spend
on the Colorado
Lottery.
176
30%
25
29%
41
39%F
34
38%F
It is unlikely
that I will
increase my spend
on the Lottery in
the future.
202
34%T
26
30%
38
36%
The Colorado
Lottery has been
run honestly.
149
25%
28
32%F
36
34%EF
The chances of
winning a prize
in the Colorado
Lottery are good.
The Lottery has
been an overall
benefit to the
state of
Colorado.
43
7%
169
28%FK
7
8%
10
9%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
67
38
16%
23
24%
19
22%
29
32%K
22
33%K
19
28%
55
23%
30
31%
24
28%
31
34%
36
40%
20
29%
81
34%
33
34%
27
31%
20
22%
13
19%
51
21%
32
33%K
4
4%
2
3%
20
8%
7
7%
90
69
240
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
WEEK
(Q)
PAST
MONTH
(R)
42
30
28
42
450
89
61
68
87
50
20%
10
24%
10
33%
13
46%AP
11
26%
100
22%
21
24%
17
28%
22
32%
20
23%
64
22%
19
28%
70
28%
9
21%
15
13
50%ALP 46%LP
12
29%
126
28%
22
25%
22
36%
26
38%
24
28%
81
28%
37
40%
18
27%
85
34%
13
31%
14
47%
13
46%
15
36%
145
32%
31
35%
22
36%
25
37%
20
23%
103
36%T
22
25%
24
26%
20
30%
49
20%
15
36%
12
40%P
6
21%
8
19%
107
24%
24
27%
18
30%
18
26%
16
18%
71
25%
7
8%
4
4%
2
3%
22
9%
8
4
19%AOP 13%O
2
7%
9
10%T
7
11%T
3
4%
2
2%
22
8%
33
37%TU
27
24
44%ATU 35%U
20
23%
64
22%
250
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
30
34%F
46
32
43%AEF 36%EF
14
20%
46
19%
38
35
22
39%AIK 40%AIK 24%
19
28%
53
21%
21
9
50%AOP 30%
10
36%
25
24%EF
15
17%
8
12%
34
14%
17
18%
18
21%
14
15%
12
18%
35
14%
8
19%
9
30%OP
7
25%O
8
9%
4
6%
25
10%
13
13%
5
6%
7
8%
6
9%
26
10%
4
10%
4
13%
The lottery is an
inexpensive form
of entertainment.
98
16%
16
18%
I am more likely
to play lottery
games when I've
heard about a
local winner.
57
10%T
7
8%
13
12%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2
7%
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
288
-
29
6%
11
26%
116
26%
3
7%
70
16%
14
16%
16
26%T
12
18%
10
11%
46
16%
5
12%
42
9%
10
11%T
10
16%T
4
6%
1
1%
32
11%T
Page 143
Colorado Lottery Tracking Study
Table: 138
Q63-j: Lottery statements
TOP 2 BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
The state of the
economy has had a
direct effect on
my Lottery
spending habits.
256
43%FK
40
46%F
65
47
61%ABE 52%F
F
31
45%F
The price of gas
has directly
lowered my spend
on the Colorado
Lottery.
281
47%F
47
54%F
63
59%AF
48
53%F
It is unlikely
that I will
increase my spend
on the Lottery in
the future.
349
59%
52
60%
69
65%
48
53%
The Colorado
Lottery has been
run honestly.
295
49%FK
50
57%F
64
50
60%AEF 56%F
The chances of
winning a prize
in the Colorado
Lottery are good.
101
17%
22
25%DE
26
25%DE
The Lottery has
been an overall
benefit to the
state of
Colorado.
331
56%FK
58
67%F
78
52
74%ADE 58%F
F
39
57%F
The lottery is an
inexpensive form
of entertainment.
239
40%
41
47%DF
61
29
58%ADE 32%
F
24
35%
83
35%
I am more likely
to play lottery
games when I've
heard about a
local winner.
147
25%
22
25%
34
32%E
11
16%
60
25%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
8
9%
20
22%
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
92
67
70
29%
47
48%K
40
46%K
49
53%K
36
54%K
33
48%
88
37%
49
51%
46
53%
44
48%
46
67%
133
55%
58
60%
55
63%
31
45%
99
41%
55
57%K
6
9%
39
16%
22
23%
69
240
103
43%
PAST
WEEK
(L)
PAST
MONTH
(M)
PAST
WEEK
(Q)
PAST
MONTH
(R)
42
30
28
42
450
89
61
68
87
288
82
33%
22
52%
15
50%
20
71%AP
21
50%
176
39%
42
47%
29
48%
32
47%
47
54%U
105
36%
35
52%
105
42%
22
52%
21
70%AP
16
57%
25
60%P
196
44%
45
51%
36
59%U
36
53%
43
49%
120
42%
57
62%
37
55%
140
56%
25
60%
22
73%
17
61%
30
71%
253
56%
55
62%
39
64%
44
65%
49
56%
160
56%
45
52%
53
58%K
35
52%
105
42%
29
19
69%ANP 63%
11
39%
21
50%
214
48%
50
56%
31
51%
34
50%
40
46%
138
48%
12
14%
15
16%
8
12%
43
17%
16
8
38%AOP 27%
7
25%
4
10%
66
15%
19
21%
14
23%
12
18%
10
11%
46
16%
51
55%
39
58%
114
46%
34
18
81%ANO 60%
P
15
54%
24
57%
237
53%
62
38
70%ASU 62%
33
49%
52
60%
144
50%
44
45%K
48
37
55%AIJ 40%
K
25
37%
83
33%
23
55%P
16
53%
10
36%
14
33%
174
39%
42
47%T
30
49%T
30
44%
28
32%
109
38%
30
31%
17
20%
15
22%
61
24%
15
36%
7
23%
6
21%
13
31%
104
23%
27
30%T
18
30%
13
19%
15
17%
74
26%
68
57
70%AIK 66%K
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
24
26%
250
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
Page 144
Colorado Lottery Tracking Study
Table: 139
Q63-k: Lottery statements
BOTTOM 2 BOX SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
The state of the
economy has had a
direct effect on
my Lottery
spending habits.
190
18
32%BCH 21%
NR
The price of gas
has directly
lowered my spend
on the Colorado
Lottery.
It is unlikely
that I will
increase my spend
on the Lottery in
the future.
The Colorado
Lottery has been
run honestly.
The chances of
winning a prize
in the Colorado
Lottery are good.
The Lottery has
been an overall
benefit to the
state of
Colorado.
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
WEEK
(G)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
97
87
92
67
250
106
10
42%AGH 24%
IJ
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
42
30
28
42
450
89
61
68
87
288
6
20%
4
14%
8
19%
162
36%NO
22
25%
10
16%
16
24%
20
23%
120
42%AQRST
163
36%M
27
30%
11
18%
17
25%
27
31%
110
38%RS
12
13%
5
8%
8
12%
14
16%
61
21%R
7
8%
3
5%
3
4%
5
6%
32
36%
21
34%
90
69
240
18
17%
21
23%
22
32%C
111
25
46%ABC 26%
DE
16
18%
24
26%
18
27%
194
21
33%HMR 24%
25
24%
25
28%
26
38%C
96
29
40%ABC 30%
D
16
18%
33
36%H
22
33%H
93
37%H
12
29%M
2
7%
6
21%
10
24%
101
17%MO
13
15%
12
11%
13
14%
6
9%
57
13
24%ACE 13%
13
15%
10
11%
11
16%
54
22%I
7
17%
1
3%
3
11%
2
5%
87
19%MO
58
10%BH
2
2%
7
7%
4
4%
5
7%
40
6
17%ABCD 6%
2
2%
6
7%
3
4%
-
2
7%
2
5%
49
11%
301
26
51%BCG 30%
LMQR
41
39%
41
143
35
59%BC 60%ABC 36%
39
45%
11
26%
9
30%
14
50%L
21
50%L
60
10%DH
48
53%BC
5
6%
7
7%
3
3%
7
10%
38
8
16%ABCD 8%
55
60%GH
2
2%
4
4%
38
57%G
41
4
16%AGH 10%
IJ
134
54%G
244
54%LM
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
42
62%QR
40
14%ST
49
155
56%QR 54%QR
7
10%H
39
16%AHI
3
7%
3
10%
1
4%
3
7%
50
11%
5
6%
5
8%
4
6%
7
8%
39
14%Q
87
8
35%AGH 19%
J
6
20%
8
29%
8
19%
133
30%
20
22%
14
23%
12
18%
24
28%
93
32%S
8
27%
15
54%M
19
45%
218
48%M
38
43%
23
38%
28
41%
50
139
57%RS 48%
The lottery is an
inexpensive form
of entertainment.
164
28%
22
25%
20
19%
24
27%
18
26%
79
33%C
23
24%
18
21%
22
24%
14
21%
I am more likely
to play lottery
games when I've
heard about a
local winner.
280
47%BM
29
33%
41
39%
48
53%BC
43
117
62%ABC 49%B
F
42
43%
39
45%
36
39%
33
49%
128
51%I
18
43%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
Page 145
Colorado Lottery Tracking Study
Table: 140
Q63-k: Lottery statements
MEAN SUMMARY
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
69
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
67
PAST
WEEK
(L)
PAST
MONTH
(M)
250
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
PAST
WEEK
(Q)
PAST
MONTH
(R)
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
42
450
89
61
68
87
288
3.96AP 3.43
2.99
3.36U
3.51U
3.43U
3.36U
2.85
The state of the
economy has had a
direct effect on
my Lottery
spending habits.
3.13FK 3.38F
U
3.71AE 3.44F
F
3.19F
2.63
3.35K
3.37K
3.41K
3.40K
2.77
3.43
3.57P
The price of gas
has directly
lowered my spend
on the Colorado
Lottery.
3.22F
3.47F
3.61AE 3.42F
F
3.14
2.90
3.40K
3.51K
3.24
3.24
3.04
3.31
4.13AL 3.71P
OP
3.50
3.10
3.30
3.70AU 3.51U
3.24
3.03
It is unlikely
that I will
increase my spend
on the Lottery in
the future.
3.65
3.70
3.83F
3.84
3.50
3.73
3.72
3.87K
3.57
3.54
3.64
4.17AP 3.96
4.00P
3.57
3.79
3.87
3.85
3.56
3.55
The Colorado
Lottery has been
run honestly.
3.60FK 3.86AE 3.85AE 3.72F
F
F
3.54
3.36
3.82AK 3.74K
3.75K
3.76K
3.35
3.90P
4.03AN 3.54
P
3.62
3.54
3.71
3.74
3.72
3.57
3.50
The chances of
winning a prize
in the Colorado
Lottery are good.
2.48
2.25
2.32
2.74AI 2.54
JK
2.35
2.25
2.46
3.19AN 2.97AO 2.46
OP
P
2.40
2.40
2.79AS 2.82AS 2.29
TU
TU
2.28
2.43
The Lottery has
been an overall
benefit to the
state of
Colorado.
3.68FK 3.94AF 4.08AE 3.87F
U
F
3.64
3.36
3.99AK 4.02AI 3.72K
K
3.73K
3.41
4.21AO 3.80
P
3.82
3.76
3.60
4.00AU 3.95U
3.71
3.50
The lottery is an
inexpensive form
of entertainment.
3.14FK 3.32F
3.52AD 3.10
EF
3.07
2.94
3.32K
3.48AK 3.20
3.22
2.89
3.48
3.57P
3.21
3.14
3.07
3.33U
3.44TU 3.37U
3.01
3.01
I am more likely
to play lottery
games when I've
heard about a
local winner.
2.59T
2.84DE 2.84DE 2.44
2.28
2.54
2.78
2.56
2.52
2.50
2.76
3.03P
2.46
2.67
2.54
2.78T
2.85T
2.26
2.58T
3.69
2.93AD 2.77AD 2.33
EF
EF
2.71
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
3.75
2.60
Page 146
Colorado Lottery Tracking Study
Table: 141
QD1: Annual HH income
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
90
69
UNDER $35K (NET)
________________
275
34
48
33
30
46%HI
39%
45%
37%
43%
(15.0) Under
$15,000
85
14%GO
10
11%
13
12%
10
11%
4
6%
(22.5) $15,000
- $24,999
99
17%
12
14%
19
18%
10
11%
15
22%
(30.0) $25,000
- $34,999
91
15%
12
14%
16
15%
13
14%
50
55
52%F
$35 TO UNDER
____________
$100K(NET)
__________
279
47%FKU 57%F
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
PAST
MONTH
(H)
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
PAST
WEEK
(L)
PAST
MONTH
(M)
240
97
87
92
67
126
38
30
30
34
53%BD
39%
34%
33%
51%HI
250
42
30
28
42
141
20
14
14
15
47%
50%
36%
48
20%AE
4
4%
11
13%G
7
8%
5
7%
2
7%
4
14%
1
2%
42
18%
19
20%H
8
9%
11
12%
12
18%
5
12%
7
23%
5
18%
5
12%
11
16%
36
15%
15
15%
11
13%
12
13%
17
34
25%AHI 14%
K
6
14%
5
17%
5
18%
9
21%
52
33
89
55
54
58%F
48%
37%
57%K
62%AK
56
31
82
20
15
14
25
50
32
39
45
61%AK
46%K
33%
48%
50%
50%
60%
46%
56%U
52%U
57%U
52%U
39%
8
9%
9
13%
24
10%
22
19
23%AIK 22%IK
9
10%
10
15%
24
10%
9
21%
5
17%
2
7%
7
17%
61
14%
19
21%U
10
16%
8
12%
15
17%
32
11%
30
9
33%ABC 13%
EF
25
10%
16
16%
17
20%
25
27%AK
11
16%
30
12%
5
12%
4
13%
8
29%
12
29%P
71
16%
16
18%
12
20%
21
13
31%ATU 15%
36
13%
56%AGH 48%
I
58
9
23%AGH 21%O
IJ
49
20%H
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
450
89
61
68
87
288
210
35
27
25
38
149
39%
44%
37%
44%
52%QS
7
8%
8
13%
7
10%
7
8%
56
19%AQT
76
17%
17
19%
6
10%
8
12%
13
15%
54
19%
66
15%
11
12%
13
21%
10
15%
18
21%
39
14%
47%
68
15%O
205
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
111
(042.5) $35,000
- $49,999
84
14%
(062.5) $50,000
- $74,999
100
17%F
(085.0) $75,000
- $99,999
50
8%
7
8%
8
8%
7
8%
10
14%
18
8%
9
9%
10
11%
10
11%
5
7%
16
6%
2
5%
5
17%
4
14%
3
7%
36
8%
9
10%
7
11%
5
7%
8
9%
21
7%
(100.0)
$100,000 or
more
45
8%
7
8%
4
4%
7
8%
5
7%
22
9%
8
8%
8
9%
12
13%K
5
7%
12
5%
4
10%
1
3%
-
3
7%
37
8%
6
7%
3
5%
5
7%
9
10%
22
8%
42
7%
3
3%
3
3%
5
6%
6
9%
25
10%BC
4
4%
3
3%
6
7%
2
3%
27
11%H
2
5%
1
3%
-
2
5%
35
8%
4
4%
2
3%
4
6%
4
5%
28
10%
596
100%
87
100%
106
100%
90
100%
69
100%
97
100%
87
100%
92
100%
67
100%
42
100%
30
100%
42
100%
450
100%
89
100%
61
100%
68
100%
87
100%
288
100%
Don't Know /
Refused
Sigma
Mean in (000's)
20
23
23%ADF 22%ADF
PAST
WEEK
(G)
16
18%
44.77K 46.73
20
19%F
42.82
50.29C 47.98
F
240
100%
42.13
47.72K 49.94K 54.74A 44.50
JK
250
100%
37.88
42.31
28
100%
45.69
44.55
50.00
44.58
46.94
46.02
Std Dev.
26.7
25.7
23.3
25.9
27.5
28.5
25.4
26.9
28.0
25.3
25.5
27.1
25.9
Std Err.
1.1
2.8
2.3
2.8
3.5
1.9
2.6
2.9
3.0
3.1
1.7
4.3
4.8
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
24.4
4.6
23.8
3.8
27.2
1.3
25.5
2.8
25.3
3.3
49.41U 47.80
25.5
3.2
27.1
3.0
41.62
27.4
1.7
Page 147
Colorado Lottery Tracking Study
Table: 142
QD2: Education
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ----------------------------------
BASE=TOTAL
RESPONDENTS
Less than High
School
TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
596
87
106
20
3%
1
1%
5
5%D
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
90
-
69
1
1%
240
13
5%D
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
92
2
2%
3
3%
2
2%
67
250
-
13
5%
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
1
2%
2
7%
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
28
42
3
11%AOP
450
-
14
3%
PAST
WEEK
(Q)
PAST
MONTH
(R)
89
61
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
68
1
1%
1
2%
3
4%
87
-
288
15
5%T
High School
Graduate /
Vocational
Training / GED
154
26%IN
20
23%
30
28%
25
28%
14
20%
63
26%
25
26%
23
26%
15
16%
18
27%
72
29%I
7
17%
7
23%
2
7%
7
17%
130
29%N
19
21%
18
30%
13
19%
22
25%
81
28%
Some College
198
33%
39
33
45%ADF 31%
24
27%
24
35%
76
32%
40
41%I
25
29%
25
27%
28
42%
79
32%
12
29%
10
33%
14
50%
15
36%
145
32%
28
31%
22
36%
28
41%
30
34%
89
31%
College Graduate
158
27%
19
22%
32
30%
32
36%BF
20
29%
55
23%
24
25%
30
34%K
34
14
37%AJK 21%
55
22%
19
9
45%ANP 30%
6
21%
13
31%
111
25%
33
37%AU
17
28%
16
24%
26
30%
65
23%
Post Graduate
Degree or Study
56
9%
6
7%
5
5%
9
10%
9
13%C
27
11%
6
6%
5
6%
14
15%GH
6
9%
25
10%
42
9%
7
8%
2
3%
8
12%
8
9%
31
11%
Don't Know /
Refused
10
2%
2
2%
1
1%
-
1
1%
6
3%
-
1
1%
2
2%
1
1%
6
2%
8
2%
1
1%
1
2%
-
1
1%
7
2%
596
100%
87
100%
106
100%
69
100%
240
100%
87
100%
92
100%
67
100%
250
100%
450
100%
89
100%
61
100%
87
100%
288
100%
Sigma
90
100%
97
100%
3
7%
1
3%
3
11%
7
17%
-
1
3%
-
-
42
100%
30
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
28
100%
42
100%
68
100%
Page 148
Colorado Lottery Tracking Study
Table: 143
QD3: Employement Status
SCRATCH GAMES
POWERBALL
CASH 5
LOTTO
---------------------------------- ---------------------------------- ---------------------------------- ---------------------------------TOTAL
RESPON
DENTS
(A)
PAST
WEEK
(B)
PAST
MONTH
(C)
BASE=TOTAL
RESPONDENTS
596
87
106
Employed Full
time
209
35%K
Employed Part
time
68
11%O
Student
36
6%
PAST
NEVER
YEAR LAPSED PLAYED
(D)
(E)
(F)
240
PAST
WEEK
(G)
PAST
MONTH
(H)
97
87
PAST
NEVER
YEAR LAPSED PLAYED
(I)
(J)
(K)
90
69
43
36
49%ACF 34%
35
39%
25
36%
69
29%
9
10%
10
9%
13
14%
7
10%
29
12%
5
5%
9
10%
12
13%
7
8%
9
8%
4
4%
2
3%
14
6%
2
2%
5
6%
53
36
55%AIJ 41%K
K
92
67
33
36%K
24
36%
250
PAST
WEEK
(L)
PAST
MONTH
(M)
42
30
PAST
NEVER
YEAR LAPSED PLAYED
(N)
(O)
(P)
PAST
WEEK
(Q)
PAST
MONTH
(R)
28
42
450
89
61
68
87
153
34%
41
46%AU
27
44%U
26
38%
31
36%
82
28%
23
10
55%ANP 33%
7
25%
14
33%
4
6%
38
15%GJ
4
10%O
3
10%O
5
18%O
-
56
12%O
7
8%
4
7%
8
12%
9
10%
40
14%
7
8%
3
4%
19
8%
1
2%
2
7%
3
11%
3
7%
27
6%
2
2%
3
5%
3
4%
6
7%
22
8%
118
26%M
27
30%S
14
23%
11
16%
21
24%
81
28%S
20
29%Q
19
22%
56
19%
1
1%
7
2%
87
100%
288
100%
154
26%B
9
10%
28
26%B
21
23%B
22
32%B
73
30%B
22
23%
17
20%
22
24%
21
31%
70
28%
10
24%
3
10%
9
32%M
13
31%M
Not employed
118
20%
17
20%
22
21%
17
19%
11
16%
49
20%
15
15%
18
21%
16
17%
14
21%
55
22%
4
10%
10
33%L
4
14%
11
26%
89
20%
11
12%
11
18%
Don't Know /
Refused
11
2%
2
2%
1
1%
-
2
3%
6
3%
2
2%
2
2%
1
1%
6
2%
1
2%
7
2%
1
1%
2
3%
596
100%
87
100%
106
100%
69
100%
240
100%
87
100%
92
100%
67
100%
250
100%
42
100%
450
100%
89
100%
61
100%
Sigma
90
100%
97
100%
288
62
25%
Retired /
Homemaker
-
PAST
NEVER
YEAR LAPSED PLAYED
(S)
(T)
(U)
42
100%
_________________________________________________________________________________________________________
Proportions/Means: Columns Tested (5% risk level) - A/B/C/D/E/F - A/G/H/I/J/K - A/L/M/N/O/P - A/Q/R/S/T/U
2
7%P
30
100%
28
100%
68
100%