Young-Eun Kim
contents


Summery of the Book
Pixar
-Initiation
-Features& Scope
-Resource& Cost
-Key persons
-Key Components
-Strategic Partners(Outsourcers)
-Culture of Project Team& Project Leadership Issue
-Reasons for Cost Overrun

Toy Story
-Initiation
-Features& Scope
-Cost
-Key persons
-WBS
-Key Components
-Project Schedule
-Strategic Partners(Outsourcers)
-Culture of Project Team& Project Leadership Issue
-Reasons for Cost Overrun


What I Learned.. Good things & Bad Things
End
Initiation
When Jobs was losing his footing at Apple,
he met Ed Catmull
 Jobs was interested in the intersection of
creativity and technology
 Lucasfilm
finding new investor
 Jobs became a new president

Features & Scope
First, hardware was supposed to make a
profits
 But found specialized markets in the
medical industry and intelligence fields


Also, Jobs wanted to make lower cost
version of Computer (around $30,000)
Hartmut Esslinger designed but failed
Resources
Human Resource
:From people from Hollywood to from
Silicon Valley
 Computer Hardware
 Software
-Reyes (Render Everything You Ever Saw)

Costs
1985~1986($10 million)
-Jobs invested Lucasfilm and became a
new CEO of Pixar
 1988 spring($300,000)


Mid of 1988
Jobs had poured close to
$50 million
Key Persons
Ed Catmull
 Alvy Ray Smith
 John Lasseter

Co-founders
of Pixar
Key Persons
Roy Disney
 Michael Eisner

Executives of
Disney
Key Components
Creative Thinking
 High-Quality of Technology
 Money(including Investment)

Strategic Partners

Disney
Culture of Project Team
&Project Leadership Issue

Obedient
Jobs was a Tyrant.
 Coercive

Reasons for cost overrun
Wrong Forecast(Passion was too high)
 Failure of Hardware& Software Product
Lines
 Big Competitor(NeXT)

Initiation – Tin Toy
Can be said as the first version of Toy
Story
 Won the 1988 Academy Award for
animated short films, the first computergenerated film to do so

Initiation

Disney showed strong interest on Tin Toy
-1st Try: quest to get John Lasseter to
come back
-2nd Try: Looking for ways Disney could
join up with Pixar & have them
make a film about Toy for Disney
Features & Scope

“Feelings& Purpose…”

Focused on Childhood Memory
Features & Scope

“Edginess..”
-Katzenberg pushed Pixar folks to have
edginess to the two main
characters(Woody & Buzz Lightyear)
→ Making Woody’s character more jealous,
mean, and belligerent toward Buzz, the
new interloper in the toy box
“Toy-eat-toy world”
Previous show at Burbank was terrible
→Changed the story as Lasseter wanted
to make
 The Character of Woody morphed from
being a tyrannical boss of Andy’s other
toys to being their wise leader& His
jealousy after the arrival of Buzz Lightyear
was portrayed more sympathetically
→Was approved
 1994.02. The film was back in production

Costs

First production budget was $17 million
but became inadequate because of
Katzenberg’s unreasonable request
→Demanded more
Key Persons
Ed Catmull
-Compromised between Jobs and
Katzenberg
 John Lasseter
-First Designed and Made Toy Story
 Jeffery Katzenberg
Made a deal with Pixar
&Invested
 Michael Eisner

Key Components

Satisfaction both making director and
investor
WBS
Making Toy Story
Project
Management
Animation
Movie
Data
Process
Management
Technical
Orders
Supporting
PM
Management
Management
Data
Facilities
Creative Idea
Company
Building
High
Technology
Hardware
&Software
Security
Network
System
Management
Safety/
Security
RenderMan
CAPS
Storyboard
Computer Graphic
Technology
Voice/Sound
Project Schedule
6months
Story line
Storyboard
Dialogue
Finishing the Story
Previous Work
Concept Design
Character Design
Background Design
Outline/ Sketch
Making Movie
3D
Color
Background Sound
Voice
6months
6months
6months
6months
6months
Culture of Project Team
&Project Leadership Issue


Creative and passionate to their work
Jeffery Katzenberg
-Tyrant
-Intervene a lot in making process

Steve Jobs
-Tyrant
-Did not insert himself much into the creative
process, especially on matters of taste and
design(respect for Lasseter and the other artists
at Pixar)
Reasons for Cost Overrun&
Schedule Delay

Katzenberg’s request about Woody’s
Character
What I Learned

Good Things
◦ Creative Think (Art+Technology)
◦ Passion
◦ Pushing forward a business with their own
beliefs

Bad Thing
◦ Oppressive Business Style
!