Group 6 Quiz
September 30, 2014
1. Which is not an argument for brand promotion stated in the book?
a. Educates customers, equipping them with information needed to
informed purchasing decisions
b. Brand promotions reduces the amount of time spent in searching for
desired products and services
c. Brand promotion gives consumers good ideas
d. These are all arguments for brand promotion
2. Critics of brand promotion say that marketers should only provide information
about the product that relates to functional features and performance results.
What is the counter argument to this?
a. Consumers do not care about functional features and performance
results
b. Consumers are interested in more than a physical, tangible good.
c. Emotional factors also play a role in consumer’s decision making
d. Both C and D are counter arguments.
3. Which one of these is not a way that brand promotion helps lower costs of
products?
a. By stimulating demand
b. Increases the amount of time that it takes for the product to actually hit
the market
c. Increases probability that the product will succeed
d. Fuels competition
4. What did Maslow describe as a physiological need?
a. A need that is based on being a psychopath
b. Needs that are genetic
c. Biological needs
d. The need to protect ones self
5. What did Maslow describe as an esteem need?
a. The maximum fulfillment of self worth
b. The need for affection and love
c. The need to satisfy hunger and thirst
d. The need for recognition and status
6. ________ are moral standards and principles against which behavior is judged.
a. Laws
b. Ethics
c. Principles
d. Guidelines
Group 6 Quiz
September 30, 2014
7. Which of the following is NOT a controversial product?
a. Tobacco & alcohol
b. Gambling & lotteries
c. Junk food
d. Makeup
8. ____________ demand is demand for an entire product category.
a. Primary demand
b. Secluded demand
c. Entire demand
d. Secondary demand
9. Which of the following is NOT an example of puffery?
a. "Number one"
b. "Best in the world"
c. "Contains ingredients that cleans grass stains"
d. "Less wrinkles in only seconds"
10. When someone uses pictures or images owned by someone else without
permission is called:
a. Appropriation
b. Unethical behavior
c. Fraud
d. Stealing tangible property
11. If a hearing is being had to determine if an advertisement is deceptive or unfair,
it is most likely the result of:
a. Stopping order
b. Subpoena
c. Cease and desist order
d. Comparison advertisements
12. When a celebrity is used for an endorsement for an advertisement, it is called:
a. Maximum marketing
b. Celebrity endorsement
c. Expensive but worth it
d. Expertise strategy
Group 6 Quiz
September 30, 2014
13. Online tracking markers that advertisers place on a web surfers hard drive to
track that person’s online behavior are:
a. Cookies
b. Unethical marketing
c. Sniffing
d. Phishing
14. Some companies use _______ through advertisement or other forms to prevent
other companies from competing against them
a. Monopoly power
b. Over advertising
c. Deception
d. Economic policy
15. Defamation occurs in what way(s)?
a. Slander
b. Puffery
c. Libel
d. A & C
e. All of the above
16. What is the highest level in Maslow’s Hierarchy of Needs?
a. Self-Actualization
b. Physiological
c. Esteem
d. Love and Belonging
e. Safety
17. Which of the following agencies works to prohibit obscenity, fraud, and lotteries
on radio and television?
a. Federal Trade Commission
b. Federal Communications Commission
c. Food and Drug Administration
d. Securities and Exchange Commission
e. Consumer Finance Protection Agency
Group 6 Quiz
September 30, 2014
18. Most marketers would say that self-regulation is bad for the promotion
community as a whole.
a. True
b. False
19. __________________ is an advertising technique whereby a manufacturer and
dealer share the expense of advertising.
a. Comparison advertisements
b. Unfair advertising
c. Vertical cooperative advertising
d. Joint advertising
20. There are seven agencies most directly involved in advertising regulations. Of the
following, which are involved?
a. Federal Trade Commission
b. Food and Drug Administration
c. Federal Communications Commission
d. All the above
Group 6 Quiz
September 30, 2014
Answers:
1. C
2. D
3. B
4. C
5. D
6. B
7. D
8. A
9. C
10. A
11. C
12. B
13. A
14. A
15. D
16. A
17. B
18. B
19. C
20. D