MarketWatch - Quick Report - Hoover's

MarketWatch, Inc.
San Francisco, CA United States
Company Description
201 California St Fl 13
San Francisco, CA 94111-5015,
United States
Phone: +1-415-439-6400
Fax: +1-415-392-1972
http://www.marketwatch.com
This company makes business its business. MarketWatch (formerly MarketWatch.com) operates
a business news and information website that serves up headline news, analysis, and stock
market data to an audience of more than 10 million people per month. In addition to news and
up-to-the-minute market information, its MarketWatch.com offers personal finance advice, tools
for investing, and industry research. Its MarketWatch Radio Network broadcasts business-news
programming to more than 200 radio stations nation-wide. MarketWatch is owned by news
giant and Wall Street Journal publisher Dow Jones & Company, itself a subsidiary of News
Corporation. It operates as part of The Wall Street Journal Digital Network.
Geographic Reach
The company has operations in the US, Europe, and Asia. Its major markets include the US,
Canada, Europe, the Middle East, Asia, and Latin America.
Operations
MarketWatch generates revenue primarily through advertising sales, but charges
for subscriptions to its premium content, such as The Hulbert Financial Digest (tracks the
performance of over 180 investment newsletters), Retirement Weekly (retirement issues), and
ETF Trader (newsletter on exchange-traded funds). It also licenses content to such companies as
Motley Fool, Tribune Company, and The Washington Post.
Strategy
Like most media companies, MarketWatch has been rolling out mobile apps to complement its
websites. The company has several mobile apps in operation already and more in development.
Company Background
The site was launched in 1996 as a real-time quote service from Data Broadcasting Corporation
(which later became Interactive Data Corporation). Previous MarketWatch backers have
included CBS and Pearson. Dow Jones bought the company in 2005 for about $530 million.
MarketWatch operates alongside Barron's, AllThingsDigital, and WSJ.com, the digital version
of The Wall Street Journal.
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History
Data Broadcasting Corporation launched its online financial news service, DBC Online, in 1995
and expanded the following year with MarketWatch, a real-time quote service. Looking to
expand its content and beef up its marketing prowess, Data Broadcasting found a partner in CBS,
which had been seeking an online outlet for its news content.
The two companies joined forces in 1997 in a 50-50 joint venture. They christened their
collaboration MarketWatch.com, and Larry Kramer, who had originally been appointed to
oversee DBC Online's editorial content, was appointed CEO. CBS granted the new company use
of its name and logo, as well as news content and $30 million in free promotions in return for a
percentage of the Web site's revenue. DBC Online agreed to give its financial data free of charge,
and also provide infrastructure and management services.
MarketWatch.com started 1999 with a chart-busting IPO that helped fuel the Internet stock craze
(MarketWatch.com's stock rose nearly 475% on its first day). Later that year it acquired
BigCharts, enhancing its array of online financial content. The following year it launched
European site FTMarketWatch.com, a joint venture with the Financial Times.
In early 2001 Data Broadcasting Corporation (now Interactive Data Corporation) sold its 34%
stake in MarketWatch.com to UK media firm Pearson (which bought 60% of Data Broadcasting
in 2000). Later that year MarketWatch.com announced that the worldwide dip in advertising
sales forced it to lay off 15% of its workforce. It also sold its stake in FTMarketWatch.com back
to the Financial Times. In 2004 MarketWatch.com dropped the ".com" from its name to reflect
the company's expansion of its operations beyond the Internet.
Wall Street Journal publisher Dow Jones bought MarketWatch for about $530 million in 2005.
Following the deal, MarketWatch dropped the CBS branding from its name while company
founder and CEO Leo Kramer left to head up CBS Digital Media, the online operations of CBS.
Key Information
D-U-N-S Number
Location Type
Subsidiary Status
Company Type
Ultimate Parent
041321592
Headquarters
Yes
Subsidiary
News Corporation NASDAQ :NWS
078826673
Ultimate Parent D-U-N-S
Dow Jones & Company, Inc.
Immediate Parent
001316702
Immediate Parent D-U-N-S
Plant/Facility Size (sq. ft.) (actual) 24,000
Rents
Owns/Rents
PricewaterhouseCoopers LLP
Accountant
337
Employees (All Sites)
51
Employees (This Site)
0.0%
1-Year Employee Growth
1997
Year of Founding
DE
State of Incorporation
Internet Content Providers
Primary Industry
73839905: News ticker service
Primary SIC Code
519110: News Syndicates
Primary NAICS Code
C B S Marketwatch
Tradestyle
37.793236/-122.39897
Latitude/Longitude
Minority Owned/Women Owned No
Key Financials
December
Fiscal Year-End
Annual Sales (Estimated) $22.90M
Low Risk
Prescreen Score
People
Title
General Manager, MarketWatch.com
CEO
Chief Financial Officer
Name
Jim Bernard
Steve Orr
Ken Kay
President details no immediate action to counter euro crisis Claudia Assis
Gold futures turn
Steve Hodges
Regional President AT&T Northeast
Chairman
Charles Greco
Compensation
Title
Ceo-chb
Pres-coo
Cio Cto Vp It
Partner
Assistant To Executive Vice President
Executive Vice President Of Licensing
Senior Vice President Sales
Vice President-real Estate Counsel
Vice President National Sales
Vice President
Vice President
Vp Television, Dow Jones
Assistant Vice President Marketing Cardio Group
Vice President Marketing
Vice President Packaging Solutions
Director, Advertising Operations
Director
Director
Director Cts
Director
Name
Larry Kramer
Kathleen Yates
Steven Spencer
Lance Labelle
Denise Greco
Scott Kinney
Sean Morgan
Alan Freeman
John Lee
Ken Leong
Ken Leong
Bob Leverone
Thomas Nee
Johnathan
O'Brien
Mike Orr
Leslie Black
Bernie Fleitman
Peter Glusker
David Heebner
Christie Hefner
Compensation
Title
Director
Chief Economist
Chief Economist
Director Eastern Region Sales
Director
Director
Director
Director
Director
Assistant General Manager
Middle East Bureau Chief
Manager-western Advertising Sales
Manager Of Product Development
Manager
Management Secretary
Manager Growing Investment Portfolio
Washington Bureau Chief
Middle East Bureau Chief
Asia Bureau Chief
Customer Service Representative
Name
Philip Hoffman
Irwin Keliner
Irwin Kellener
Rich Knopke
Robert Lessin
John Makinson
Douglas
McCormick
David Moore
Jeffrey Rayport
Terry Contreras
Robert Daniel
Dale Durrett
Steve Geiger
Mandaro Laura
Tina Leong
Gary Monda
Rex Nutting
Daniel Roberts
Lisa Twaronite
Jerome Adams
Compensation
Title
Regional Manager Sales
Gen Counsel-sec
Staff Writer
Marketing Manager
Board Members
Title
Chairman
Ceo-chb
Name
Compensation
Charles Greco
Larry Kramer
Historical Events
Oct 31, 2005
Top Executive Change
The company named Maria Molland General Manager.
Products and Operation
Selected Features and Products
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Business news and information
Commentary and analysis
Domestic and global stock market data
Economic data
Industry research
Mutual fund information
Personal finance and investing tools
Premium content
ETF Trader
Hulbert Financial Digest
Retirement Weekly
Name
Eric Andersen
Doug Appleton
Scott Banerjee
Ginni Barley
Compensation
Industry Information
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Media*
Internet Publishing, Broadcasting & Search Portals*
Internet Content Providers (primary)
View More Industry Information
Denotes In-depth Industry Insight by First Research
Competitors
Company
Bankrate
Bloomberg L.P. (Top
Competitor)
Daily Deal
Forbes
FOX Business
Morningstar
Motley Fool (Top Competitor)
PCQuote.com
Reuters
TheStreet (Top Competitor)
Value Line
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Gross
Revenue
$457.43M
Net Profit
Margin
(1.51%)
Net Operating Cash
Flow
$105.30M
$1,454.40M
--
--
$21.70M
$30.60M
-$698.27M
---$54.45M
$36.33M
---17.69%
---(5.80%)
18.63%
---$186.66M
---$2.48M
$3.49M
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