:
G10 Sensor – Market Launch Presentation
Jim Gilbert
DIV01
July 2014
G10 Sensor
Agenda
:
Overview
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:
:
Features and Benefits
Key Applications
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:
:
:
:
: SICK AG
Brief Introduction
The Technology
Product Positioning
Target Industry
Customer Challenges
SSP Integration
Competitive Comparison
Selection Guide
Marketing Material
Contact Information
: Confidential
2
G10
AC/DC long range BGS
G10 Sensor
Quick mounting bracket
Bright LED light spot
Highly visible status LEDs
Quick - Bright - Flexible
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•
•
: SICK AG
Quick mounting with Q-Lock system
Super bright light spot, focused at 800mm
Flexible installation with AC/DC input power
: Confidential
: Name (Date)
3
G10 Overview
The Technology
Sensing ranges (PinPoint red light)
• GTB10
950 mm / white (90%); 525 mm / black (6%)
• GTE10
1,300 mm / 90%
• GL10
15 m (max. range) / 13 m (operating range) on PL80A
• GL10 Logistics / G 12 m (max. range) / 9.5 m (operating range) on PL80A
• GSE10
40 m (max. range) / 35 m (operating range)
Sensing ranges (infrared light)
• GTB10
1,200 mm / white (90%); 550 mm / black (6%)
• GTE10
2,000 mm / 90%
• GSE10
40 m (max. range) / 35 m (operating range)
Power supply
•10 … 30 VDC
•24 … 240 VAC/VDC
Output specification
•PNP or NPN, light- / dark-switching via L-/D-selector
•Relay output, SPDT (AC/DC variants)
Adjustments
•All devices with or without sensing range / sensitivity
adjustment
Electrical connection
Ø 4.2, with metal inserts
Ø 4.2, with metal inserts
•M12, 4-pin
•Cable 3-wire / 5-wire, 2m
Temperature range / Robustness
•-30 °C … +60 °C
•Enclosure rating: IP 67
•Mounting holes with metal inserts
Accessories
•Mounting bracket (DC &UC) &P250 reflector included
Certifications
•CE
•cUL
•CCC, UL325, EN61000-6-3 (for UC devices)
G10: DC power supply
: SICK AG
G10: AC/DC power supply with relay output
: Confidential
4
G10
Features and Benefits/Competitive Advantages
G10 Feature
Benefit
AC/DC units available
AC/DC voltage input provides easy upgrade of legacy installations
Reducing maintenance costs while improving process efficiency
Innovative Q-Lock System
10 second sensor mounting
Saves installation and commissioning time
950mm sensing range with
visible red LED
Bright light spot assists alignment/setup
Long sensing range eliminates reflector reducing installation costs
Long range covers most conveyor widths
Simple potentiometer
adjustments and bright 360o
indicating LEDs
Easy adjustment and diagnostics saves installation time and
improves trouble shooting
Outdoor protection hood
Strong performance even in dusty / dirty applications or outdoor use
G10 saves time and money with quick installation,
Reduced maintenance, and less downtime
: SICK AG
: Confidential
5
G10 Key Applications
Price
Product Positioning
W27
WT18
W250
W2000
V180
R
500mm +
Proximity Sensing
G10
W27 – 2m sensing range
R-Sensor – between roller mounting, time delay
W2000 – AC/DC, time delay
WT18 – Long range, pushbutton teach, slender design
V180 – Long range, cylindrical design, metal or plastic
G10 – AC/DC, Long sensing range, PinPoint 2.0 lightspot
GR18 - cylindrical design, metal or plastic
GR18
Performance
The G10 fills a gap for cost effective long sensing range
: SICK AG
: Confidential
6
G10 Key Applications
Product Positioning
: Seek out and:
» Enter new markets and business fields, e.g., for AC devices
» Target price sensitive customers who require good performance, and where
the G10 specifications are a good fit
» Defend existing business against price-driven attacks by competitors
» Replace existing low margin W-sensor business
» Replace existing profitable W-sensor business ONLY when the customer is
actively asking for alternatives
:
Avoid:
» Selling a G-product before offering a W-line sensor
» Cannibalizing existing profitable W-sensor business → high risk that the
customer could invite competitors for new quotes
: SICK AG
: Confidential
7
G10 Key Applications
Target Industries
Distributors
► Price
► Portfolio variance
► UC
Escalators / Elevators
Doors & Gates
► Price
► UC / relay output
► Scanning ranges
► Robustness
► GTB / GL / GSE
Logistics / Storage & Conveyor
► Price
► Performance / functional reserve
► Suppression of interfering signals
► Easy and fast installation
► GTB / GL / Q-Lock
Automated Car Park Systems
Machine builders (e.g. automotive, packaging, wood processing, paper+print)
► Price
► UC / relay output
► Scanning ranges
► GL / GSE
: SICK AG
: Confidential
► Price
► Performance / function reserve
► Easy and fast installation
► GTB / GL
► Price
► UC / relay output
► Function reserve
► GL / GSE
8
G10 Key Applications
SSP Integration
Suggested Product-Feature-Benefit statements to use when visiting customers:
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The G10 Sensor offers 950 mm proximity sensing, which means you don’t need to mount a
reflector [Need = Finance]
The G10 has an innovative mounting system which allows assemblers to mount the G10 in as
little as 10 seconds – saving installation time [Need = Security]
The G10 provides both DC and AC versions, providing flexibility for many applications [Need =
Convenience]
The G10 has a highly visible light spot with a focal point at 800 mm, reducing commissioning time
[Need = Finance]
: SICK AG
: Confidential
9
G10 Competitive Comparison
SICK
Rockwell
Banner
Omron
G10
44B/42B
QM42
E3JM/E3JK
Energetic
2000mm
-/2000mm
6000mm
700/2500mm
BGS
1200mm
300mm/-
400mm
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Reflex
12m
-
3m
4/9m*
Thru-Beam
35m
10m
10/40m
AC/DC
AC/DC
DC
DC
AC/DC
Temp
-30-60C
0-70C
-20-55C
-25-55C
*Without polarization filter
G10 performance and features fit right between
competitive offerings
: SICK AG
: Confidential
10
G10 Selection Guide
Diffuse, Reflex and Through-beam – AC/DC designated by XXXX-R
DC models available with cable or M12 connection
US Stock includes the integral bracket
Photoelectric Catalog
8015327
: SICK AG
: Confidential
G10 Marketing Material
Demo and Product promotion strategy
Product Information
G10 Videos
Brochure – Part # 8016287
G10 Demonstration sample
•1064686 GTB10-R3811 & BEF-G10UC01
•50% off, use Marketing funds
•AC/DC includes 2 m cable
Q-Lock Bracket sample
•2071260 BEF-KHSQ12R01
•50% off, use Marketing funds
•Quick install saves labor on large installs
: SICK AG
: Confidential
12
G10 Contact Information
•
Please visit www.sickusa.com for more information about the G10 family. For specific
inquiries, please call 1-800-325-7425 and contact the following departments:
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Inside Sales - for price, availability and general technical questions.
is@sick.com 800-325-7425 dial 1, 1
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Customer Service - for order status
cs@sick.com 800-325-7425 dial 1, 2
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Industrial Sensors Application Engineering - technical issues
sensorhelp@sick.com 800-325-7425 dial 2,1
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Product Management/Product Marketing – Jim Gilbert for all other issues
: SICK AG
: Confidential
13
:Thank you for your attention.