Borrell Associates Compass Service
Business Category Definitions
SICGP
Includes
NAICS
Business Category
Category Description
15
1521-1542
2332
Contractors-Building
General contractors and builders that deal primarily with the construction of
residential, farm, industrial, commercial or other buildings. General building
contractors who combine a special trade with the contracting are included in this
category.
17
1711-1799
235
Contractors-Specialty
Contractors who provide specialized services related to building construction,
including trades such as electrical, carpentry, plumbing, heating, air-conditioning,
roofing, masonry, painting and sheet metal work.
41
411-4173
485
Businesses providing local and suburban passenger transportation by bus, rail or
Ground Transportation subway. Includes general and scenic transportation services and related terminal and
maintenance facilities.
42
4212-4231
484
Trucking Services
Businesses providing local or long-distance trucking or transfer service, or those
providing storage of farm products, furniture, household goods or commercial goods
of any nature. The operation of terminal facilities for handling freight is also included
47
4724-4789
5615
Travel Services
Businesses providing services incidental to transportation (i.e. Forwarding and
packing services). Travel agents, tour operators and the arrangement of passenger
and freight transportation are included in this category.
Business providing communication services, whether received aurally or visually. This
category also includes those providing pager and beeper services, wireless
transmission services along with those providing telephone lines and methods of
telephone transmission.
48
4812, 4813
51339
Telecommunications
Services
49
4922-4971
221
Other Utilities
Business providing the generation, transmission and/or distribution of electricity, gas
and water. Irrigation, water and sanitary systems engaged in the collection of waste
are also included.
Businesses selling lumber and other building materials (i.e. paint, glass, wallpaper,
hardware, nursery items, mobile homes, and lawn and garden supplies. Businesses
like hardware stores, nurseries and mobile home dealers are included in this
category.
52
5211-5271
444
Retail Home
Improvement
53
5311-5399
452
General Merchandise
Stores
Department stores, variety stores, general merchandise stores and general stores.
For example: Macy’s, Stein Mart, TJ Max, etc.
54
5411-5499
4451
Food Stores-Retail
Businesses selling food for home preparation and consumption. Grocery Stores, fruit
markets, bakeries and dairy products stores are included in this category.
56
5611-5699
448
Apparel and
Accessory StoresRetail
Businesses selling new clothing, shoes, hats and related articles or adornment, along
with furriers and tailors who carry stocks of materials. For example: Eddie Bauer, New
York & Co., J. Crew, etc.
58
5812-5813
727
Eating and Drinking
Places
Retailers selling prepared foods and drinks for consumption on the premises.
Restaurants, lunch counters and drinking places operated by subordinate
establishments are not included. For example: Ruby Tuesday, Olive Garden, Red
Lobster, etc.
59
5999, except
5999-01
453998 Miscellaneous Retail
Businesses that are in the following categories: drug stores, liquor stores, used
merchandise stores, miscellaneous shopping goods stores, non-store retailers, fuel
dealers, and miscellaneous retail stores, not elsewhere classified.
60
6011-6099
5221
Banks
Businesses dealing with deposit banking and closely related functions. Includes
banks, credit unions, savings institutions, and loan brokers.
61
6111-6163
5222
Credit and Mortgage
Services
Federally sponsored and personal credit institutions as well as mortgage bankers and
loan brokers.
62
6211-6289; 7839523
09
Financial Services
Businesses dealing with underwriting, purchase, sale, or brokerage of securities and
other financial contracts on their own account or accounts of others. Includes
investment advisors and services associated with the exchange of securities and
commodities
64
6411
Insurance Services
Agents and brokers dealing with insurance, along with organizations offering services
to insurance companies and policy holders.
65
6512, 6512, 6553 531
Real Estate Services
Real estate operators, and owners of real property. It also includes cemetery subdividers & developers.
70
7011-7032,
Hotels/Motels
Commercial and non-commercial businesses providing lodging or lodging and meals,
5242
7211
SICGP
Includes
NAICS
Business Category
excludes 7041
Category Description
camping space and camping facilities.
79
7922, 7929, 7948,
711
7992-7999
Other Recreation
Places
Businesses providing amusement or entertainment services, such as music bands,
entertainers, other theater products, entertainment groups, racing, public golf courses,
coin-operated amusement devices, amusement parks, membership sports and
recreation club
80
8021-8049, 8059
62112
Other Medical
Professionals
Businesses providing specialized medical care, including medical laboratories. Offices
of dentists, chiropractors, podiatrists and other specialist practitioners fall in this
category.
81
8111
5411
Legal Services
Businesses providing legal services and specialized legal services.
82
8211, 8222-8299
114
Other Schools
Those providing education and/or vocational and technical training at the elementary
through junior college level. This category does not include colleges/universities.
Libraries are included in this category.
84
84
71211
Museums, Art
Galleries and Zoos
Museums, art galleries, arboreta and botanical and zoological gardens.
90
91-97
92
Government
Those in the executive, legislative, judicial, administrative and regulatory activities for
State, Local, Federal and International governments.
275
275, 2711-2759
511
Print Media
Businesses that provide large volume printing services. It includes newspapers,
magazines, comic books, statistical reports, trade journals, books, etc.
551
5511, 5521, 5599 4411
Automotive Sales
Auto dealers and other businesses selling new or used vehicles.
553
5531 except tire
stores
44131
Automotive Parts and
Supplies
Businesses selling new and used automobile parts and supplies.
721
7211-7219
8123
Cleaning and Laundry Businesses dealing with the laundries and linen supplies. It includes Laundromats and
Services
drycleaners.
737
7371-7374, 7376514
7379
Computer-related
Services
Business providing computer repair services, software services, computer
programming and other general computer services.
753
7532-7539
Automotive Repair
Services
Business dealing with the repair and part replacement of automobiles. Includes body
shops and general mechanical repair shops.
781
0781, 0782, 0783 56173
Lawn and Landscape
Services
Businesses dealing in landscape and horticulture services.
809
8051,8052, 8071,
214
8072, 8092-8099
Other Medical
Facilities
Healthcare facilities that provide intermediate care, skilled nursing care, medical and
dental laboratories, dialysis centers and outpatient centers.
4832
4832
513112
Radio Broadcasting
Stations
Radio stations with and without music formatting.
4833
4833
15312
Television
Television broadcast stations. This category does not include cable broadcast
Broadcasting Stations stations.
4841
4841
5132
Cable and Other Pay
Television Services,
TV Services
4899
4899 & 7375
514191 DotCom Businesses
4911
4911
2211
Electric Power Utilities Businesses that provide electric services.
5075
5078-5075
42172
HVAC Installation and Businesses that provide plumbing and hydronic heating supplies, along with forced air
Repair
heating and air conditioning.
5143
5143
42243
Dairy Products
Distributors
Businesses that provide dairy products that are not dried or canned.
5181
5181
42281
Beer and Ale
Distributors
Businesses that provide beer and ale products.
5531
5014, 4431-9901
44132
Retail Tires
Businesses that sell and repair tires.
Businesses that provide gasoline at service stations.
8111
Television broadcast services and stations that charge a fee for their service.
Businesses that provide communication services for the Internet and information
retrieval services.
5541
5541
4471
Gasoline Service
Stations
5551
5551
441222
Boat Sales and
Services
Businesses that sell new and/or used boats and those that maintain, store and repair
boats.
5561
5561
44121
Recreational Vehicle
Dealers
Businesses that sell new and/or used recreational vehicles.
5571
5571
441221
Motorcycle-Scooter
Retail
Businesses that sell new and/or used motorcycles and/or scooters.
SICGP
Includes
NAICS
Business Category
Category Description
5712
5712, 5714 &
5719
Businesses that sell furniture, draperies and upholstery, and miscellaneous home
furnishings.
4421
Furniture Sales
5713
5713
44221
Retail Floor Coverings Businesses that sell floor coverings.
5722
5722
443111
Retail Major
Appliances
Businesses that sell appliances (both gas and electric).
5731
5731
443112
Retail Home
Electronics
Businesses that sell televisions, cameras, gaming devices, and other home
electronics.
5734
5045 & 5068
443112
Retail Computers and
Software
Businesses that sell computer, peripherals, software and accessories online or in
stores.
5735
5735
52122
Recorded Music-Retail Businesses that sell records, CDs and other forms of pre-recorded music.
5912
5912
44611
Pharmacies
Drug stores and propriety stores selling medication. For example: CVS, Rite Aid, etc.
5921
5912
44531
Retail Liquor
Stores that sell liquor.
5941
5941
45111
Retail Sporting Goods
Stores that sell bicycles, exercise equipment, team sporting goods, gaming
equipment, water sports and general sporting goods.
5942
5942
451221 Retail Books
Stores that sell new books.
5943
5943
45321
Office Equipment and
Supplies
5944
5944
44831
Retail Jewelry
Businesses that sell jewelry.
Businesses that sell toys, games and hobby items.
Businesses that sell stationary and office supplies.
5945
5945
44512
Retail Toys, Game,
Hobbies
5946
5946
44313
Retail Cameras/Photo
Businesses that sell cameras and supplies for photos.
Supplies
5947
5947
45322
Retail Gifts and
Novelties
Businesses that sell various gift and novelty items.
5948
5948
44832
Retail
Luggage/Leather
Goods
Businesses that sell leather goods, including luggage.
5949
5949
44513
Retail Fabric Sales
Businesses that sell various types of fabric.
5983
5983, 5984 &
5989
45431
Fuel Oil Dealers
Businesses that provide fuel and petroleum gas.
5992
5992
45311
Florists
Businesses that provide floral arrangements and floral items.
5995
5995
339115 Retail Optical Goods
Businesses that sell prescription eyeglasses and contact lenses for individuals.
5999
5995
45311
Retail Pets and Pet
Supplies
6351
3651
52413
Bonding/Surety
Businesses that provide underwriting for financial responsibility insurance.
6513
6513
53111
Apartment Operators
Businesses that operate apartment buildings. Apartment buildings are defined as
containing five or more housing units.
7011
7011
72112
Gambling Casinos
Facilities primarily offering opportunities for gambling.
7221
7221 & 7335
54192
Photographers
Businesses that provide still or video portrait photography for the general public
and/or commercial businesses.
7231
7231
812112 Beauty Salons
Businesses that provide beauty and/or hairstyling services.
7241
7241
812111 Barber Shops
Businesses providing barber and men’s hairstyling services.
7261
7261
8122
Funeral Services
Businesses that prepare the deceased for burial, conduct funerals and cremate the
deceased.
7334
7334
323114
Photocopy/Quick
Printing Services
Businesses that provide reproducing services for text, plans, maps, drawings or other
copy.
7342
7342
56171
Pest Control Services
Businesses that provide disinfecting services for dwellings and other buildings.
Includes pest control for termites, rodents and other pests in dwellings and other
buildings.
7349
7349
56172
Building Maintenance
Services
Businesses providing building, cleaning and maintenance services.
7359
7359
95323
Equipment Rental
Services
Businesses renting or leasing equipment for home cleaning and maintenance, coin
operated machines, pallets, aircraft and industrial trucks, electronic equipment, party
supplies, home appliances and furniture, animals and plants, musical instruments and
Businesses that sell pets and pet-related supplies.
SICGP
Includes
NAICS
Business Category
Category Description
other items
Businesses that provide employment services, except theatrical employment
agencies and motion picture casting bureaus. Businesses providing temporary or
continuing help on a contract or fee basis are also included.
7361
4361 & 7363
541612 Employment Services
7382
5999-01 & 7382
561621
Security
Products/Services
Businesses that provide alarms, fire extinguishers and safety supplies and equipment,
along with those that monitor and maintain security systems and devices.
7514
7513 & 7514
5321
Automotive Rentals
Businesses that provide short-term rental or long-term leasing of trucks, truck tractors
or semi-trailers. This category also includes businesses that provide short-term rental
of passenger cars.
7699
7699-11
561622 Locksmiths
Businesses that provide lock and key repair and maintenance, including key
duplicating and lock and key parts.
7832
7832
51213
Movie Theaters
Businesses that show movies in a specified theater location.
Businesses that rent recorded video tapes, DVDs, video games and equipment to the
general public.
Producers of live theater and other live performances.
7841
7841
53223
Video Tape Rental
Centers
7922
7922
7111
Live Entertainment
7941
7941
711211 Sports Clubs
Businesses that operate and promote professional and semiprofessional athletic
clubs; promoting athletic events, including amateur; and managing individual athletes.
7948
7948
711212 Race Tracks
Racing tracks and race track operations.
7991
7991
71394
Physical Fitness
Facilities
7996
7996
7131
Amusement Parks
Amusement parks that offer rides and other forms of entertainment. Examples include
Six Flags and Disneyland theme parks.
7999
7999
71212
Tourist Attractions
Other tourist attractions and recreations services that don’t fall under other categories.
8011
8011
621111 Medical Doctors
Licensed practitioners with a M.D. degree and providing the practice of general or
specialized medicine and surgery.
8062
8062 & 8069
6221
Hospitals
Businesses providing general medical and surgical services along with other hospital
services. Includes diagnostic services, treatment and other hospital services for
specialized categories of patients. This category does not include mental health
service
8063
8063
6222
Mental Health
Services
Businesses providing general medical services and diagnostic services along with
inpatient treatment for the mentally ill.
8082
8082 & 8361
623
Home Health Care
Services
Those that provide skilled nursing or medical care in the home under the supervision
of a physician.
8221
8221
6112
Colleges and
Universities
Colleges, universities and professional schools providing academic courses and
granting academic degrees.
8351
8351
62441
Child Day Care
Businesses providing care for infants and/or children or in providing pre-kindergarten
education. This category does not include babysitting services.
8651
8651
81394
Political Organizations
Membership organizations created to promote the interests of a national, state or local
political party or candidate.
8661
8661
18311
Religious
Organizations
Religious organizations operating for worship, religious training, or study, government
or administration of an organized religion or for promotion of religious activities and
those maintained by religious organizations.
8721
7291 and 8721
5412
Accountants/Bookkee
pers
Businesses that provide tax return services, accounting services, bookkeeping and
related audit services.
23
All Other Business
Locations
All business locations and categories not categorized elsewhere.
ALL
0
Recruitment
Includes ad spending engaged in to recruit new employees or fill open positions. This
spending is not category-specific; virtually all business categories participate in
recruitment advertising.
123456 All Categories
0
Market Totals
Totals for all business categories in this market.
BRU
41, 47, 70 and
7011
0
AIRLINES & TRAVEL
Gambling casinos, ground transportation, hotels, motels, and travel services
CRU
551, 5571 and
5561
0
AUTO
Automotive, motorcycle, scooter recreational vehicle sales and dealers
DRU
553, 753, 5531,
5541 and 7514
0
AUTO
AFTERMARKET
Automotive parts, supplies, rentals, repair, gas stations and retail tire stores
23000
99998
Gyms and other facilities offering physical fitness services
SICGP
Includes
NAICS
Business Category
Category Description
ERU
275, 4832, 4833
and 4841
FRU
42, 737, 7221,
7334, 7342, 7349,
0
7382, 7359, 8721
and 8661
BUSINESS
SERVICES
Accountants, building maintenance, computer-related services, equipment rental, pest
control, copy and print services, photographers, religious organizations, security
products and trucking services.
GRU
235 and 2332
0
CONSTRUCTION
Building and specialty building contractors.
HRU
5722, 5731 and
5735
0
ELECTRONICS
Retail recorded music, home electronics and major appliances.
IRU
79, 84, 7841,
7922, 7941, 7948, 0
7996 and 7999
ENTERTAINMENT &
AMUSEMENT
Amusement park, live entertainment, museums, art galleries, zoos, physical fitness
facilities, race tracks, sports clubs, tourist attractions, video and DVD rental, and other
recreation places.
JRU
60, 61, 62, 64 and
0
6351
FINANCE, BANKING
& INSURANCE
Banks, bonding, surety, financial, insurance, credit and mortgage services.
KRU
5712 and 5713
0
FURNITURE
Furniture Sales and Floor Coverings
LRU
80, 809,8011,
8062, 8063 and
8082
0
HEALTH CARE
Home health care services, hospitals, medical doctors, dentists, mental health
services and other medical facilities and professionals.
MRU
52 and 781
0
HOME
IMPROVEMENT
Retail home improvement, floor coverings and lawn and landscape services.
NRU
59, 5551,
5921,5942, 5944,
5945, 5946, 5947,
0
5948, 5949, 5983,
5992, 5995 and
5999
MISC. RETAIL
Boat sales, florists, fuel oil dealers, books, cameras, fabric sales, gifts & novelties,
jewelry, liquor, luggage, leather goods, optical goods, pets & pet supplies, toys,
games, hobbies and other misc. retail.
ORU
5943 and 5734
0
OFFICE SUPPLY &
COMPUTER
Office equipment, computers, software and rentals.
PRU
721, 7231, 7241,
7261 and 7699
0
PERSONAL
SERVICES
Barber shops, beauty salons, cleaning and laundry services, funeral services and
locksmiths.
QRU
48 and 4899
0
TELECOMMUNICATI
ONS
Telecommunications and DotCom businesses.
RRU
5075, 5143 and
5181
0
WHOLESALE TRADE Beer, ale, dairy product distributors and HVAC Installation and repair.
0
BROADCAST &
PUBLISHING
Print media, radio stations, broadcast TV Stations, cable TV stations and other pay
television services