2H FY15 EMEA E2700 Bundle Offering
NetApp Confidential – Limited Use
1
E-Series By The Numbers
Innovative
Dynamic Disk Pool
technology
Impressive
99.999% availability
Attached to the worlds
largest supercomputers
More than 30 years of
Industry knowledge
and leadership
Technology embedded into
worlds largest data warehouses
2
NetApp E2700 Entry & Enterprise SAN Storage
Cost Effective, Easy to Use, Highly Reliable, Open SAN
•
Easy to use, performance-optimized block storage with enterprise-grade reliability
•
Designed for data-intensive workloads and scale-up SAN requirements
•
Fast, reliable storage when data management resides in the application layer
• Segments
•
•
•
•
Small/Medium Biz (SMB)
Enterprise/Departmental
Remote Office/Branch Office (ROBO)
State/Local Government
• Typical Workloads
•
•
•
•
SAN-based business apps for SMB
Heterogeneous backup/archive target
SMB mixed workloads
Video surveillance
•
Features
•
Ease-of-Use,
Flexibility
•
Support/Service
•
Reliability
•
Product features
•
Price/Performance
E-Series RTM Strategy
EF Flash
Project
E5500 SAN
Velocity
E2700 DA &
Simple SAN
Simple
• Target consistent, sub millisecond latency and ultra-high
performance for database-driven applications and/or VDI
• Target specific SAN performance intensive vertical
market (CCTV, HPC, Big Data, Backup, E2700+)
• Streamlined bandwidth or IOPS performance efficiency
• Needs raw capacity consolidated onto single highdensity solution
• Target server attach and simple SAN for IT infrastructure
• Seamless application-driven storage for general
workloads
Competitive
Affordable
4
The Opportunities:
Customer Use Cases
E-Series
EF-Series








 Database Acceleration
 VDI Acceleration
(or offload)
 Data Center Limitations (floor,
Simple SAN Storage
Backup to Disk
Media & Entertainment
Digital Video Surveillance
File Tiering/Archiving
Big Data Analytics
High Performance File Systems
Research & Development
power, cooling)
 Efficiency - “Cost Crunch”
(EF550 w/smaller FAS)
• Leverage E-Series to keep the competition out
• Expand your initial deal size for new account opportunities with
NetApp FAS and E-Series
• Upsell opportunities for existing NetApp accounts where FAS was not
installed
5
Competition Mapping
EF Flash
• IBM TMS, HP 3PAR, EMC XtremeIO, Pure
Storage, HDS HUS
Project
Velocity
E5500 SAN
• IBM V7000, HP 3PAR P7000, Dell Compellent,
EMC VNX, HDS HUS 130
E2700 DA &
Simple SAN
• IBM V3700, HP P2000, Dell EQL4000/MD3, EMC
VNXe, HDS HUS 110
Simple
Competitive
Affordable
6
Bundle Value Proposition
Entry Level SAN Bundle:
“Simple SAN Bundle”
Address a larger market
beyond FAS 2xxx
The bundle configuration
is a useable and complete
solution for customer in
terms of capacity,
functionality, scalability and
support
Easy sale
NetApp Confidential – Limited Use
7
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle
Configurations
Using Baseline
Config IDs
NetApp Confidential – Limited Use
How to buy
Conditions
8
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
Limited number of configurations
E2700 bundles and add-on shelves
Multiple disk types and host interfaces available
All E-Series software features built-in
Pre-approved PVR
NetApp Confidential – Limited Use
9
EMEA E2700 Bundle Program 2H FY15
In order to better match a competitive pricing in EMEA, NetApp offers to
the the channel:
 24 x E-Series E2700 Bundles (NEW)
 Add-on Shelves now included in the program (NEW)
 Multiple Host Connection (SAS, iSCSI and FC) versions
 Multiple Capacity versions
 Single and Dual controller configurations
 SAS, Nearline-SAS and SSD disk configurations
 All E-Series software features built-in at no additional cost
 Industry leader for RAS and AutoSupport™
 New level of discounts (NEW)
NetApp Confidential - Limited Use
10
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
Aggressive and competitive pricing
Discount: 58% or 62% on HW/SW (Cat D, K and L)
depending on the bundle configuration
70% on the Add-on Shelves
Pre-approved PVR
No combination with other promotions or trade-in
NetApp Confidential – Limited Use
11
EMEA E2700 Bundle Program 2H FY15
Pricing and Rules
 Bundle configurations are fixed, extra components can be quoted in a
separate line-item. Regular discounts apply
 Discount:
 58% or 62% on HW/SW (cat D, K and L) depending on the E2700 bundle
configuration
 70% on add-on shelves available may be quoted in config






No combination with other promotions
No combination with trade-in
Pricing is subject to change with pricelist changes
Service levels are flexible and can be selected accordingly
Last order date: April 24th 2015 (Noon)
Check with your local ABO PAM for other local bundles availability
NetApp Confidential – Limited Use
12
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
Bundle Configurations
Table with all Configurations details, Baseline
Config ID
NetApp Confidential – Limited Use
13
EMEA E2700 Bundle Program 2H FY15
Overview of Capacity E2700 Bundle HW/SW configurations
Baseline
Config ID
FB21575821
FB21575822
FB21575823
FB21575825
FB25891431
FB25891432
Name
Details
E2700 Simple
E2712 dual controller with 4GB/ctrl + 12 x 2TB NON-FDE + 4 x 16Gb (8Gb SFP)
SAN Capacity
FC ports + 4 x 12Gb SAS ports
24TB HA FC
E2700 Simple
E2712 dual controller with 4GB/ctrl + 12 x 4TB NON-FDE + 4 x 16Gb (8Gb SFP)
SAN Capacity
FC ports + 4 x 12Gb SAS ports
48TB HA FC
E2700 Simple
E2712 dual controller with 4GB/ctrl + 12 x 2TB NON-FDE + 4 x 10Gb (RJ45)
SAN Capacity
iSCSI ports + 4 x 12Gb SAS ports
24TB HA iSCSI
E2700 Simple
E2712 dual controller with 4GB/ctrl + 12 x 4TB NON-FDE + 4 x 10Gb (RJ45)
SAN Capacity
iSCSI ports + 4 x 12Gb SAS ports
48TB HA iSCSI
E2700 Extreme
E2760 dual controller with 8GB/ctrl + 60 x 4TB NON-FDE + 8 x 16Gb (8Gb SFP)
Capacity SAN
FC ports + 4 x 12Gb SAS ports
240TB HA FC
E2700 Extreme
E2760 dual controller with 8GB/ctrl + 60 x 4TB NON-FDE + 4 x 10Gb (RJ45)
Capacity SAN
iSCSI ports + 4 x 12Gb SAS ports
240TB HA iSCSI
NetApp Confidential – Limited Use
Suggested
Discount
58%
58%
58%
58%
58%
58%
14
EMEA E2700 Bundle Program 2H FY15
Overview of Server Attach E2700 Bundle HW/SW configurations
Baseline
Config ID
FB21575880
FB21575707
FB21575708
FB21575709
FB21575710
FB21575711
FB21575712
FB21575713
FB21575714
Name
Details
E2700 Simple SAN
Server Attach 24TB SAS
E2700 Simple SAN
Server Attach 48TB SAS
E2700 Simple SAN
Server Attach 7.2TB HA
SAS
E2700 Simple SAN
Server Attach 10.8TB HA
SAS
E2700 Simple SAN
Server Attach 3.6TB FC
E2700 Simple SAN
Server Attach 7.2TB HA
FC
E2700 Simple SAN
Server Attach 3.6TB
iSCSI
E2700 Simple SAN
Server Attach 7.2TB HA
iSCSI
E2700 Simple SAN
Server Attach 10.8TB HA
iSCSI
E2712 single controller with 4GB/ctrl + 12 x 2TB NON-FDE + 2 x 12Gb
SAS ports
E2712 single controller with 4GB/ctrl + 12 x 4TB NON-FDE + 2 x 12Gb
SAS ports
Suggested
Discount
58%
58%
E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 12Gb
SAS ports
58%
E2724 dual controller with 4GB/ctrl + 12 x 900GB NON-FDE + 4 x 12Gb
SAS ports
58%
E2724 single controller with 4GB/ctrl + 6 x 600GB NON-FDE + 2 x 16Gb
(8Gb SFP) FC ports + 2 x 12Gb SAS ports
58%
E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 16Gb
(8Gb SFP) FC ports + 4 x 12Gb SAS ports
58%
E2724 single controller with 4GB/ctrl + 6 x 600GB NON-FDE + 2 x 10Gb
(RJ45) iSCSI ports + 2 x 12Gb SAS ports
62%
E2724 dual controller with 4GB/ctrl + 12 x 600GB NON-FDE + 4 x 10Gb
(RJ45) iSCSI ports + 4 x 12Gb SAS ports
62%
E2724 dual controller with 4GB/ctrl + 12 x 900GB NON-FDE + 4 x 10Gb
(RJ45) iSCSI ports + 4 x 12Gb SAS ports
62%
NetApp Confidential – Limited Use
15
EMEA E2700 Bundle Program 2H FY15
Overview of Performance E2700 Bundle HW/SW configurations
Baseline
Config ID
FB21575715
FB21575716
FB21575717
FB21575718
FB21575719
FB21576522
FB21576523
FB21576524
FB21576525
Name
E2700 Simple SAN
Perfomance 14.4TB HA
iSCSI
E2700 Simple SAN
Perfomance 21.6TB HA
iSCSI
E2700 Simple SAN
Perfomance 14.4TB
(12x1.2TB) HA iSCSI
E2700 Simple SAN
Performance 10.8TB HA FC
E2700 Simple SAN
Perfomance 14.4TB HA FC
E2700 Simple SAN
Perfomance 21.6TB HA FC
E2700 Simple SAN
Perfomance 14.4TB
(12x1.2TB) HA FC
E2700 Simple SAN Extreme
Performance 10.8TB SAS +
1.6TB SSD HA FC
E2700 Simple SAN Extreme
Performance 10.8TB SAS +
2.4TB SSD HA FC
Details
Suggested
Discount
E2724 dual controller with 4GB/ctrl + 24 x 600GB NON-FDE + 4 x 10Gb
(RJ45) iSCSI ports + 4 x 12Gb SAS ports
58%
E2724 dual controller with 4GB/ctrl + 24 x 900GB NON-FDE + 4 x 10Gb
(RJ45) iSCSI ports + 4 x 12Gb SAS ports
62%
E2724 dual controller with 4GB/ctrl + 12 x 1.2TB NON-FDE + 4 x 10Gb
(RJ45) iSCSI ports + 4 x 12Gb SAS ports
62%
E2724 dual controller with 4GB/ctrl + 12 x 900GB NON-FDE + 8 x 16Gb
(8Gb SFP) FC ports + 4 x 12Gb SAS ports
E2724 dual controller with 4GB/ctrl + 24 x 600GB NON-FDE + 8 x 16Gb
(8Gb SFP) FC ports + 4 x 12Gb SAS ports
E2724 dual controller with 8GB/ctrl + 24 x 900GB NON-FDE + 8 x 16Gb
(8Gb SFP) FC ports + 4 x 12Gb SAS ports
62%
58%
62%
E2724 dual controller with 8GB/ctrl + 12 x 1.2TB NON-FDE + 8 x 16Gb
(8Gb SFP) FC ports + 4 x 12Gb SAS ports
62%
E2724 dual controller with 8GB/ctrl + 12 x 900GB NON-FDE 4 x 400GB
SSD + 8 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports
62%
E2724 dual controller with 8GB/ctrl + 12 x 900GB NON-FDE 6 x 400GB
SSD + 8 x 16Gb (8Gb SFP) FC ports + 4 x 12Gb SAS ports
62%
NetApp Confidential – Limited Use
16
EMEA E2700 Bundle Program 2H FY15
Overview of E2700 Add-On Shelves
Baseline
Config ID
FB25891433
FB25891434
FB25891435
FB25891436
FB25891437
FB25891438
FB25891439
FB25892600
FB25892601
Name
E2700 Add-On Shelf 24TB
NL-SAS
E2700 Add-On Shelf 48TB
NL-SAS
E2700 Add-On Shelf 7.2TB
SAS
E2700 Add-On Shelf 14.4TB
SAS
E2700 Add-On Shelf 10.8TB
SAS
E2700 Add-On Shelf 21.6TB
SAS
E2700 Add-On Shelf 14.4TB
SAS
E2700 Add-On Shelf 28.8TB
SAS
E2700 Add-On Shelf 240TB
NL-SAS
Details
Suggested
Discount
DE1600 + 12 x 2TB NON-FDE
70%
DE1600 + 12 x 4TB NON-FDE
70%
DE5600 + 12 x 600GB NON-FDE
70%
DE5600 + 24 x 600GB NON-FDE
70%
DE5600 + 12 x 900GB NON-FDE
70%
DE5600 + 24 x 900GB NON-FDE
70%
DE5600 + 12 x 1.2TB NON-FDE
70%
DE5600 + 24 x 1.2TB NON-FDE
70%
DE6600 + 60 x 4TB NON-FDE
70%
NetApp Confidential – Limited Use
17
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
E-Series Starter Kit and Channel Training
Using Baseline Config ID
Create a quote based on a Baseline Config ID
Adjusting Service Levels
Apply the Promo Code
NetApp Confidential – Limited Use
18
EMEA E2700 Bundle Program 2H FY15
E-Series Starter Kit and Channel Training
E-Series Training: Helping Partners Increase Sales and Drive Larger Deals
Help your partners learn all about how to sell the capabilities and features of the new E-Series and EF-Series allflash array products. New online, web-based courses focus on such as the E2700, the E5500 refresh, the EF550,
and SANtricity® 11.x. Your partners will learn how to leverage the benefits of E-Series to increase sales and break
into new markets. They will also find the technical information that they need to become the resident E-Series
experts in their accounts.
You can also use our new Channel Launch kit for the E-Series and EF-Series launch to engage your partners and
enable them to sell. The kit contains a variety of assets, including videos, presentations, webcasts, FAQs, quickreference guides, and links to NetAppU courses that move your partners from getting started to enabling success to
selling to win.
Access the E-Series and EF-Series Channel Launch Kit to find out more.
NetApp Confidential – Limited Use
19
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
How to buy
•
•
•
Use the Baseline Config IDs
Apply the Promo Code: PRM-EMEA-ESeries-FY15
Request a offering from ABO
• netapp@abo-storage.com
NetApp Confidential – Limited Use
20
EMEA E2700 Bundle Program 2H FY15
EMEA E2700
Bundles
Pricing
Bundle Configs
Using Baseline
Config IDs
How to buy
Conditions
Conditions
•
•
•
Bundle configs are fixed, extra components can be
quoted separately against regular discounts
Not in combination with other promotions
No Trade-in
• Last order date: April 24th 2015 ( Noon )
NetApp Confidential – Limited Use
21
Your Contacts
André Thalmann
Phone: +41 44 815 55 55
E-mail: netapp@abo-storage.com
And your local ABO Team
NetApp Confidential – Limited Use
22
Tools and Resources
NetApp Confidential - Limited Use Only
Resources
 Field Portal
– E-Series Field Portal
 Resources
– Partner Academies
– NetApp University
– Netapp.com
 Sizing Tools
 Simulators
Search NetAppU courses at http://www.netapp.com/learneseries
NetApp Confidential - Limited Use Only