ENC Growth Strategy - Enterprise North Canterbury

ENC Growth Strategy
Agriculture and Broadband
August 2013
• CDC strategy shows the rural economy is vital
to Greater Christchurch’s recovery
• ENC must be involved in promotion of the
rural economy of North Canterbury
• Previously assisted Hurunui Water Project
• Project to support technology transfer
• Review has identified areas we can participate
by facilitating and complementing rather than
Farming Environment
Growth is beneficial
Government funding available
Water quality regulations demand better practice
New irrigation – cost and opportunity
New technology and IT skills part of future tool
• Many agencies involved/crowded space
• The psychology of farmers – individuals and self
sufficient, who do they trust?
ENC Focus
• Link NC farmers to SFF and PGP projects of
• Increase farmer access to independent oneto-one advice
• Enhance the connections between local
government policy, infrastructure needs and
socio-economic impacts
• Facilitate improved dryland dairy farming in
the Hurunui
ENC Focus
• Link with existing networks and players rather
than duplicate
• Ensure NC farmers are equipped to meet
compliance requirements of water quality
• Facilitate NC farmer access to training on IT
based farm management systems
• Support increased understanding of new land
uses resulting from irrigation
• Establish ENC presence
• Must be relevant and credible
• Use the strengths from other sectors
• Leone Evans is the project leader
• leone@enterprisenc.co.nz
• In town and country …..
• High speed broadband is essential to maintain
current competitive position
• It is NOT a competitive advantage
• Need it to be in the game
• Service requirements in all sectors becoming
more complex; requiring connectivity
everywhere, all the time, with big data
capacity and high speed
Rural Examples
Product traceability/bar-coding
Fonterra – milk quality management
ECAN water data recording and reporting
Must be reliable and constant
Extending fibre as far as possible increases
capacity (speed) and reliability (always on)
Government Roll Out
Limited fibre roll out in rural North Canterbury
Some towns, schools and hospitals
Increased wireless coverage and capacity
Only paying for the infrastructure – Chorus,
Enable, Vodafone
• Who will provide the service? – Telecom, ISPs,
Vodafone - not funded by government
• What demand at what price will determine the
service provided rurally?
• Not promising so far!
Key Messages
• Don’t wait for fibre to arrive – be proactive in
seeking it
• Create communities of interest in localities
that will benefit from BB – those who see the
• Create partnerships to create and deliver a BB
service to rural sector
• Rural economic development will require
business/technical partnerships
ENC Activities
• Work with communities and groups to increase
capacity and speed beyond the RBB limits
• Work with communities and groups to encourage
service providers to provide a service in rural
areas with small demand
• Facilitate the community engagement, that is the
only way NC will have a BB service comparable to
the cities
• Oxford – there have been a number of
community discussions
• What is needed now is a qualified solution
involving critical players – Oxford school, a
fibre layer, a service provider
• Identifying “Home Based” professional groups
in localities – in Waimakariri and Hurunui
Fibre to the Farm
• We are starting with a vision to see fibre
delivering broadband services to every
location in NC 10 years from now
• It will require strong community engagement
and commitment with technical and service
delivery inputs – and the community will have
to pay
• Tom McBrearty – tom@enterprisenc.co.nz
• Actively identify and support the critical
components in growing NC rural economic
• One of these is providing comparable BB
service to rural NC