OBJECTIVE


1. I can identify propaganda techniques
used in persuasive writing or speaking
2. I can evaluate whether the reasoning in
an advertisement is valid and the evidence
is relevant and sufficient
3. I can explain the goal of propaganda
techniques used in a work of literature and
an example of non-print media.




Identify a situation when you had to
convince or persuade someone. What did
you do to persuade or convince others?
Write your answer on your notebook.
Turn, Pair and Share
Share what your classmate told you.
Author’s Purpose
How can we use Author’s Purpose to
better understand a passage?
Why authors write -
1.
2.
3.
4.
Inform
Persuade
Entertain
Describe
To whom do they write?
Who might their audience be?







Grandmother
Friend
Another student
Teacher
Adults
Young children
Taxpayers







Teenagers
Scientists
Doctors
Politicians
Babies
Criminals
Voters
1. To inform
explain, give directions, illustrate,
or present information
Facts or true
information
Non-fiction
Writing To Inform








News articles
Textbooks
Biographies
Documentaries
Technical Manuals
Charts, graphs,
tables
Power Points
Recipes
Making a peanut butter and jelly
sandwich is really easy. First, gather
your ingredients (bread, peanut butter,
jelly) and two knives. Spread the peanut
butter on one slice of bread and your jelly
on the other. Put the bread together and
enjoy!
2. To persuade
by expressing an opinion to convince
readers to think/feel/act a certain way
Tries to get you to
do something or to
think a certain way!
Writings
that
Persuade
 Editorials








Advertisements
Campaign
speeches
Bumper Stickers
Posters
Billboards
Commercials
Some graphs and
charts
Letters/emails
Art class should be longer than all other
specials. There never seems to be enough
time to get our pictures done. If we had
more time in art class everyone would do
a better job on their pictures and we would
learn more. Art is very important and we
should have the time we need to finish a
project.
3. To entertain
is to illustrate a theme, event or story
that conveys a mood.
Usually fiction and does
not give information or
get you to do anything
Writing To Entertain








Short Story
Poetry
Novel
Drama
Comedy
Riddles
Jokes
Song lyrics
Once upon a time there was a little boy
who loved to play soccer. He would run as
fast as he could to the ball, but every time
he got there and tried to kick it he would
miss. He started to think he wasn't very
good at soccer, but he didn't give up. His
hard work paid off and one day he scored
the winning goal for his team.
3. To describe
is to use senses to paint a picture.
3. To describe
is used in other writings –
rarely stands alone
description words that
use the 5 senses to paint
a picture
The ocean water glitters for as far as
the eye can see. The soft crash of
waves and smell of salt water have a
calming affect. Paradise Beach is a
quiet place where you can watch
wildlife and relax.
REVIEW
1. If the author is telling a story, his purpose
is probably to _____________.
Entertain
2. If the author is giving opinions, his
purpose is probably to _____________.
Persuade
3. If the author is telling facts, his purpose is
probably to _____________.
Inform
4. If the author is giving sensory details, his
purpose is probably to __________.
Describe
5
Jim was unable to get to sleep. When he went
to bed he cried. Tomorrow is his birthday party
and it is going to be ruined. How can we go
sledding with no snow? The next morning, when
Jim got out of bed and ran to the window, he
shouted with glee, "The snow has fallen and we
can go sledding!" Jim was happy because now
he can have his birthday sledding party.
6
If you want to become a better reader you
need to read often. Research supports
that children need to read frequently to be
able to read fluently and to be able read
high frequency words. All students will
benefit by reading at least 20 - 30 minutes
per day. Make it a point and read more
often!
7
There are three lights on a
traffic light. The top light is
red and that means stop. The
middle light is yellow and that
means caution. The bottom
light is green and that means
go.
Summary
An author writes to:




inform
Persuade
Entertain
Describe
IPED
A means of convincing people:
 to buy a certain product
 to believe something or act in a
certain way
 to agree with a point of view
Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques
OBJECTIVE


1. I can identify propaganda techniques
used in persuasive writing or speaking
2. I can evaluate whether the reasoning in
an advertisement is valid and the evidence
is relevant and sufficient
3. I can explain the goal of propaganda
techniques used in a work of literature and
an example of non-print media.




Identify a situation when you had to
convince or persuade someone. What did
you do to persuade or convince others?
Write your answer on your notebook.
Turn, Pair and Share
Share what your classmate told you.
Propaganda
What is it?
How is it used?
How do people
influence you?
What is propaganda?
ideas, information, or rumor used in
advertising or politics for the purpose of
helping or injuring a product, person, or a
cause.
 propaganda may or may not be negative.
However, its intent is ALWAYS to convince.
The sole purpose of propaganda is to sell
you something, be that an idea, a product,
or a service.
Propaganda is …
… form of communication
… aimed at swaying or influencing your attitude
… toward or away from some cause or position.
Influence of Propaganda
 If you watch 30 hours of TV per week, you
will…
– View roughly 37,822 commercials per year
• That’s about 100 TV ads per day
 You will see another 100 to 300 ads per
day through other mass media
If companies did not think you could
be influenced, they would not spend
billions of $ on it!
So …
if everyone is
trying to
influence you
how do you ….
How do you decide who is the best candidate…
Clipart-Microsoft Office XP 2002
or which is the
best toothpaste ?
Clipart-Microsoft Office XP 2002
Who uses Propaganda?
Media & Advertising:
•Television
•Radio
•Billboards
•Bumper stickers
•Magazines,
Newspapers
Military
Politicians
Governments
You and I
What are Propaganda techniques?
• Designed to persuade and to
influence your
Opinions
Emotions
Attitudes
Behavior
• Propaganda techniques seek
to “guide your choice.”
Propaganda or Persuasive Techniques
“Do You Buy It?”
Directions: Name the product that goes with each of the
following slogans or songs.
1.
M’m m’m good.
2.
You deserve a break today, so get out and get away, at
_____________________.
3. Just do it. ______________________
4.
Snap! Crackle! Pop!
5.
Like a good neighbor, ______________________ is
there.
6.
It’s finger lickin’ good.
7.
Melts in your mouth, not in your hands.
8.
I am stuck on ____________, and
________________s stuck on me."
9.
Have it your way, at ____________________.
10.
Leggo my __________________.
11.
They'rrrre GR-R-REAT!”
13.
I don’t wanna grow up, I’m a
_________________________ kid.
14.
Give me a break! Give me a break! Break me off a
piece of that ________________ bar.
15.
The Uncola.
Answers:
1.
Campbell’s Soup
2.
McDonald’s
3.
Nike
4.
Rice Crispies
5.
State Farm
6.
Kentucky Fried Chicken
7.
M & Ms
8.
Band-Aid
9.
Burger King
10.
Eggo Waffles
11. Kellogg’s Frosted Flakes
13.
Toys R’ Us
14.
Kit Kat candy bar
15.
7-Up
Propaganda (Methods or Techniques used to
persuade us)
 Bandwagon
 Testimonial
 Transfer
 Repetition
 Glittering Generalities
 Name Calling
 Plain Folk Appeal
 Emotional Appeal
 Fear

Bandwagon—a statement that encourages
us to support an action or opinion because
it is popular—because “everyone else is
doing it.”
PROPAGANDA

- are
ideas or information that
are meant to influence or
persuade people through their
emotions instead of with facts.
FALSE

1. If a famous person says that he or she
uses a product, then it must be true
because it is against the law to lie in an
advertisement.


TRUE
FALSE
TRUE



2. Propaganda are ideas, information or
other material that is given to a viewer in
order to win people over to a given product.
TRUE
FALSE
TRUE



3. If a product is worth buying, then the
advertisement will tell you that everybody is
using it!
TRUE
FALSE
TRUE



4. One technique that is used in
advertisement is to say the name of a
product over and over again during a
commercial or in a magazine.
TRUE
FALSE
FALSE



5. If the person in an advertisement looks
happy or is more beautiful because of the
product, then it will work for you too.
TRUE
FALSE
TRUE



6. Just because a famous basketball player
is wearing a certain pair of shoes, it does
not mean that buying these shoes means
that you too wil be a famous basketball
player - only hard work and dedication can
achieve that goal!
TRUE
FALSE
FALSE



7. It takes years of practice to create an
advertisement using propaganda
techniques.
TRUE
FALSE
1.
Bandwagon




A statement suggesting that everyone is
using a specific product, so you should too
Persuading people to do something by letting
them know others are doing it
Gives impression that you will be left out if
you don’t do what you are being persuaded
Example: “See why so many women have
switched” (Shampoo advertisement)
Bandwagon
oEverybody is doing this. Join the crowd!
You must JOIN in to FIT in!
oIf you want to fit in, you need to “jump on
the bandwagon” and do it too.
Clipart-Microsoft Office XP
Bandwagon
example:
Everyone in Auburn is
supporting Bob Riley.
Shouldn’t you be part of
the winning team?
Why are these examples of
Bandwagon?
Bandwagon



Everyone is doing it…
Be part of the crowd…
Don’t get left out…
2. Testimonial

Using a famous
person to endorse or
try to make you buy a
product supports
something or
someone.
TestimonialMay also use someone who isn’t famous,
but who claims to have used the product
successfully to obtain their goals.
Testimonial & Endorsements
•A famous person endorses an idea, a
product, a candidate and implies the
person uses and supports it and so
should we!
Testimonial example:
An important person or famous figure
endorses a product.
Testimonial example:
If we drink milk we
will all be as famous
and as strong as
superman.
http://www.spreadingjam.com/wp-content/uploads/2009/08/superman-got-milk-ad-commercial1.jpg
Cute Celebrities
 Target younger audiences
 Often use cartoons to sell a
product
 The Ninja Turtles sell pizza,
because they often eat
pizza on the show
http://www.lovefilm.com/lovefilm/images/products/6/21586-large.jpg
Testimonial works because you feel like
you can trust the words of an expert or
someone who is famous.
Testimonial
Famous people and experts approve this
product, so you should use it
“Kobe Bryant recommends sugarless gum.”
3. Transfer


Using words that will get your feelings
about one thing transferred to another
thing.
Attempts to make the readers associate
positive words, images and ideas with a
product and its users.

Usually deals with patriotism, but may also
include



Love or popularity
Power and fame
Money and wealth
Transfer
•Symbols, quotes, or images of
famous people are used to convey
a message to make you think you
can be just like them!
Transfer example:
Good feelings, looks, or ideas transferred to
the person for whom the product is intended.
Transfer example:
Joe uses symbols of
America to tie his
restaurant to
American values for
Independence Day.
Celebrate
the
American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
Clipart-Microsoft Office XP 2002
Transfer example:
http://www.automobilesreview.com/uploads/2008/11/built-ford-tough-2009-f-150.jpg
…built American tough
(Negative)Transfer Example:
During the Kerry vs. Bush campaign an e-mail
through the internet showed similar physical
characteristics between John Kerry and a
fictional character.
4. Repetition




Repeating a name,
product, key word,
logo or phrase over
and over in the same
ad in hopes that it will
be remembered.
A logo might also be
used repeatedly.
I’m loving it!
Just do it
5. Glittering Generalities



Telling only positive things about something
or someone, without giving evidence of
facts.
Using words that sound good, but don’t
really mean anything.
Creates a favorable image in the mind of
the consumer.


New and improved!
Bigger and better!
Glittering Generality
•Admired words like truth, democracy,
beauty, timeless inspire positive feelings for a
person, idea, or product.
Makes you think positively about a product
- catchy phrases
- no guarantees
- no evidence
Glittering Generality
example:
If you want to be brighter,
you’ll support Bill Brite.
Clipart-Microsoft Office XP 2002
Look on the bright
side!
Vote for Bill Brite !
Glittering Generality
example:
Gatorade: "Life is a
sport, drink it up!“
That sounds
good, but what does it
mean??
6. Name Calling


Using negative words, usually in politics, to
give you a negative impression of the other
person or product.
Generally used in political campaigns
Name-calling
•A negative word or feeling is attached
to an idea, product, or person implying
that we should not be interested.
Name calling example:
Do we want a mayor who will leave
us in debt?
Spending grew 100%
under Mayor Moneybags!
Clipart-Microsoft Office XP 2002
Name calling example:
In a campaign speech to
a logging company, the
Congressman referred to
his environmentally
conscious opponent as a
"tree hugger."
1. P
2. M
3. S
4. P
5. P
6. S
7. H
8. S
9. H
10. P
11. M
12. S
13. P/H
14. S
15. P
16. P/M
17. H
Testimonial
Why is this a
Testimonial?
Would you be
convinced to
buy the
product? Why?
GLITTERING GENERALITY
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching.
2. That’s great! You keep
everything under your thumb.
3. You did it. You have to face
the music.
4. Yes. You hit the nail on the
head.
5. You don’t want to stick your
neck out, do you?
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your thumb.
3. You did it. You have to face
the music.
4. Yes. You hit the nail on the
head.
5. You don’t want to stick your
neck out, do you?
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music.
4. Yes. You hit the nail on the
head.
5. You don’t want to stick your
neck out, do you?
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music. (g)
4. Yes. You hit the nail on the
head.
5. You don’t want to stick your
neck out, do you?
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music. (g)
4. Yes. You hit the nail on the
head. (a)
5. You don’t want to stick your
neck out, do you?
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music. (g)
4. Yes. You hit the nail on the
head. (a)
5. You don’t want to stick your
neck out, do you? (f)
6. You have to learn it by
heart.
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music. (g)
4. Yes. You hit the nail on the
head. (a)
5. You don’t want to stick your
neck out, do you? (f)
6. You have to learn it by
heart. (d)
7. You two don’t see eye to
eye.
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Anticipatory Set: IDIOMS
1.You are an old hand at
teaching. (C)
2. That’s great! You keep
everything under your
thumb.(e)
3. You did it. You have to face
the music. (g)
4. Yes. You hit the nail on the
head. (a)
5. You don’t want to stick your
neck out, do you? (f)
6. You have to learn it by
heart. (d)
7. You two don’t see eye to
eye. (b)
a. You’re absolutely right.
b. You don’t agree with
each other.
c. You’re experienced.
d. You have to memorize
it.
e. You have control of the
situation.
f. You don’t want to take
the risk.
g. You have to accept the
consequences of your
actions.
Testimony + Personification
Technology
works best
for me.
My digicam
remembers my
cherished
moments.
Grab one today
at
Name Calling
Write on the paper:
1. Group members
2. Propaganda chosen
3. Product/cause/person to be
endorsed
4. Creative Concept
5. Presentation
7. Plain Folks



Tries to show that a person or product is
good for “ordinary” people because a
person is just like you
Just one of the guys or girls
Used to appeal to the general public by
saying that the people in the ads are the
same as you, have the same problems,
and understand you
Plain Folks:



An ordinary looking family sits together at a
table to eat a certain brand of macarani
Or
Politicians show pictures of themselves
playing with a dog or horse with children
wearing casual clothing.
Plain-folks appeal
This idea, product, or person is
associated with normal,
everyday people and activities.
Plain folks Example:
We want a Jim Smith, a mayor who
supports the regular American worker.
Clipart-Microsoft Office XP 2002
Vote for Smith
Like a good neighbor…
Plain folks Example:
Identify the propaganda used in each statement.
1. The image of George Bush George Bush wearing
denim and plain shirt while relaxing at Camp David.
2.Justin Beiber posts for a Coke commercial.
3. Adolf Hitler used the words freedom, pride,
independence and integrity in his speeches. This way he
created a sense of pride in the audience. It was the use of
this technique that helped him gain the mass support.
Sleeping on a Sealy is like
sleeping on a cloud.
Whatever I do in bed,
Sealy supports it.
Pop, Pop,
fizz, fizz
http://www.slideshare.net/dhedg5/features-of-anadvertisement-power-point
 Be a conscientious consumer
 Know what devices are trying to influence
you
 Then… Make an informed decision
Work with a partner and create an
advertisement with a combination of
1 figurative
language and 1 propaganda technique
for 1 of the following stores:
1. Basha’s
2. Subway
3. Pizza Edge
RUBRICS:
1. My ad has a figurative language – 5 points.
2. My ad has a propaganda technique – 5 points
3. My ad promotes Bashas, Pizza Edge or Subway – 5
points
4. My ad is designed creatively with colors and varied
visible font styles - 10
5. I labeled my ad with the figurative language and
propaganda technique I used. – 10 points
6. I sit and I am quiet 10 points
8. Emotional
Appeal
A person is made to have strong feelings
about a situation or product
 Using the words of a famous person to
persuade you
 Loaded words that make people feel
strongly - love/hate,

Emotional words
•Words that leave us with
positive feelings are used to
describe a product, person, or
idea.
•We associate those words
and, therefore, those positive
feelings with the product.
Emotional words example:
luxury, beautiful, paradise, economical
Used to evoke positive feelings
Flag (patriotism)
Fun
Happiness
Emotional words
example:
What feelings are
inspired by the
words “true love”?
If you wear this
cologne will
someone fall in love
with you?
True Love
Clipart-Microsoft Office XP 2002
Slogan
Jingle
 The origin of the term  A phrase that
slogan is “a war cry or
rally cry” (and is often
used in political or
patriot context), but it
is commonly used to
describe “a brief
attention- getting
phrase used in
advertising
promotion.”
“rhymes or sounds
in a catchy
manner,” which
emphasizes its
musicality, as
being associated
with a song or a
tune.
 THE 20th CENTURIES TOP 10 COMMERICAL JINGLES
1. You Deserve a Break Today (McDonald’s)
2. Be All That You Can Be (U.S. Army)
3. Pepsi-Cola Hits The Spot (Pepsi-Cola)
4. Mmm Mmm Good! (Campbell Soup)
5. See The USA In Your Chevrolet (GM)
6. I Wish I Were An Oscar Mayer Wiener (Oscar Mayer)
7. Double Your Pleasure, Double Your Fun (Wrigley's
Gum)
8. Winston Tastes Good Like A Cigarette Should
(Winston)
9. It’s The Real Thing (Coca-Cola)
10.A Little Dab’ll Do Ya (Brylcreem)
Source: Advertising Age
Slogan
TOP 10 SLOGANS OF THE CENTURY
1. Diamonds are forever (DeBeers)
2. Just do it (Nike)
3. The pause that refreshes (Coca-Cola)
4. We try harder (Avis)
5. Good to the last drop (Maxwell House)
6. Breakfast of champions (Wheaties)
7. Does she ... or doesn't she? (Clairol)
8. When it rains it pours (Morton Salt)
9. Where's the beef? (Wendy's)
10. Let your fingers do the walking (Yellow Pages)
11. M&Ms melt in your mouth, not in your hand (M&M candies)
12. We bring good things to life (General Electric)
Fear example:
If you use Safety Ware, it
will keep people from
stealing your identity –
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Guard against Identity
theft
Created the idea that you
should worry about
identity theft and that
Safety ware will prevent
it.
Use Safety Ware
www.safetyware.com
Evidence Claims
 Facts and Figures – statistics to prove
superiority.
 Magic Ingredients – suggests some miraculous
discovery makes product exceptionally
effective.
 Hidden Fears – suggests that user is safe from
some danger.
Evidence Claims
 Facts and Figures – statistics to prove
superiority.
 Magic Ingredients – suggests some miraculous
discovery makes product exceptionally
effective.
 Hidden Fears – suggests that user is safe from
some danger.
Evidence Claims:
Will this help you
reduce your
cholesterol?
http://repairstemcell.files.wordpress.com/2009/05/cheerios.jpg
 Trident: Four
out of Five
Dentists
Evidence Claims:
The viewer is led to believe one
product is better than another,
although no real proof is offered.
Take the
Pepsi Challenge
Wit & Humor
 Travelocity's “ Roaming
Gnome” campaign is
based on the prank in
which you steal your
neighbor’s lawn gnome,
take it to some exotic
location, and send back
photos of the gnome to the
owner on top of some
landmark.
Wit & Humor
So…
How do we make sure that we are making
informed choices,
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instead of allowing others to sway us in our
decision-making?
We make our own choices when …
•we read and listen to reliable
sources,
•we watch for combinations of
truths and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques,
•We think critically
and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN VOICES !
http://www.dkimages.com/discover/previews/844/10089620.JPG
http://sharetv.org/images/i_am_weasel-show.jpg
Critical thinking questions
 Who created/paid for the message?
 For what purpose was it made?
 Who is the ‘target audience’?
 What techniques are used to attract my
attention & increase believability ?
 Who or what might be omitted and why?
 What do they want me to think or do?
 How do I know what it means?
 Where might I go to get more information?
Critical thinking questions
 Who produced and/or paid for the message?
 What is the purpose of the message?
 Who is the ‘target audience’ ?
 What techniques are used to both attract
attention and increase believability?
 What lifestyles are promoted and why?
 Does the message contain bias or
stereotypes?
Critical thinking questions
 Why is this message being sent?
 Who stands to benefit from the message?
 Who or what might be omitted and why?
 How might different people interpret the
message differently from me?
 What can I do with the information I obtain
from the message?
 What do you know; not know; like to know?
Look for facts to back up your choice.
Find out who is presenting those facts.
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Are they facts at all, or is the advertiser
using propaganda techniques to
persuade you?
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http://quizlet.com/621555/propa
ganda-techniques-flash-cards/
QUIZLET
Homework
Bring to school magazine and
newspaper ads, pictures printed
from the Internet, movie posters,
videotaped commercials, or other
materials that attempt to persuade
people in some way.

Poster Activity

This activity combines artistic abilities with
investigation skills. Students must find
examples of propaganda techniques in
newspapers and magazines. Using poster
board, students will create visual displays
identifying each type of propaganda
technique. Students should include a brief
written description of the type of technique
next to the advertisement example. When the
posters are complete, each student will share
his poster with the entire class in a fiveminute oral presentation.



Your Own Commercial
Tap into students' love of drama and
creativity with this production activity. After
introducing the types of propaganda
techniques, have students create their own
television commercials. Students will need
to work in groups of three to five to make
up a phony politician or product to market.
Each group will write a script for their
commercial, assign the parts in the
advertisement and film the ad with
appropriate costumes and props.



Magazine Analysis
Magazines are filled with advertisements. Have
students bring in their favorite magazines from
home. Have each student flip through the
magazine, tallying the number of ads that use
each type of propaganda technique. After they
are finished, have the students make pie charts
that show the percentage of each type of
propaganda device used. Students will then
combine into small, four-person groups to
compare their results. The entire class should
reassemble to compare the various types of
magazines and propaganda techniques used.


Television Commercial Data
Watching television can be especially eyeopening when it comes to propaganda.
Have your students watch two hours of
television, documenting each commercial
that appears. The students must determine
which propaganda technique is used in
each commercial. In class students will
form small groups and create graphs to
compare their results. The whole class can
then discuss the findings and what the
students learned about propaganda
techniques in television commercials.