The process affecting the visibility of a website across various search engines to increase business and generate leads to maximize revenue.
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 SEO stands for Search Engine Optimization.
 The efforts involved in establishing your website to rank within the top pages of Search Engine’s like: (Google, Yahoo, Bing, Lycos, Ask, and other similar engines ) are the results of strategic SEO.
 If your website does not show up on the Search Engine’s first few pages, your results will be limited.
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Ranking depends on how well the back end (coding) of your web site looks to a search engine. Popularity of ranking can vary regularly. Google alone uses 40 plus factors to determine your popularity and ranking position.
Some Key Factors
 Specific website for I Pad, I Pods, and smaller mobile devices
 Design & Content of Site (Fresh Content, Original Ingredients)
 Code Structure (Title, Description, Header, Keywords, Meta Tags)
 Architecture of Site (W3C Compliance, Crawling, Indexing, Site Speed, Load Times)
 Violations (Hidden Content, Keyword Stuffing, Crawling Errors, Redirects)
 Link Building (Internal Link Profile, Link Strategy, Quality Links)
 Social Media Marketing (Shares, Reputation, Media Representation, Platform involvement)
 Email Marketing (Campaign Management, Domain Reputation, Marketing Efforts)
 Pay Per Click Ads (Adwords, Bing Ads, Remarketing, Display Ads, Video Ads)
 Listings (Location, Reviews, References)
 Trust and Strategy (History, Authority, Page Rank)
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Some Key Factors
 Understand your business strategy
 Research your market niche
 Keyword Cloud and selection
 Prioritize your categories
 Learn your competition
 Find Keyword Relevance
 Implement Meta Tags
 Prioritize Meta Tags
 Write Original Content
 Structure your code without errors
 Be compliant with W3C
 Retrieve Positive Feedback from Market
 Use Robots file to your advantage
 Analyze and audit your own site
 Initiate Marketing campaigns
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Appearing on the top pages of Google and other search engines is a task you can achieve. Several important areas need servicing in order to achieve the objective of ranking in the top pages on various search engines.
Web Development
 Content & Strategy
 Code Infrastructure
 Design & Development
 Mobile Design
Online Marketing
 Site Optimization
 Local Listings
 Social Media Marketing
 Email Marketing
 Pay-Per-Click Management
Sales Optimization
 Conversion Rate
 Online Analysis
 Reputation Management
 Affiliate Management
 Performance Strategy
 Article & Blog Posts
 Bookmarking & Links
 Traffic Management
 Creative Writing
 Site Audits
 Click Through Rate
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Violations is a big part of how Search Engines rank your site. This can affect your reputation and change your listing position across all engines
 Site content consisting of Graphical Images
 Flash Content
 Password protected images
 Hidden content and values
 Copy pasted content
 Subdirectories with no content
 No <h> tags balance
 Out of date Tags and Robots File
 Not correcting Violations found via crawl and index
 No mobile friendly site
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As a business owner, you want to generate leads and more importantly convert your leads to profit. In simpler terms you want to generate maximum revenue and get a return on your investment.
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– Increased Non-branded traffic from 20%-120%
– Improve incoming lead growth from 10%-40%
– Increase Pay Per Click (Adwords required) sales by 50%-250%
– Increased conversions by minimum 10% using same budget
– Increase lead conversions from 5%-25%
– Increase ROI by 20%
*These statistics are based on companies with certain niches in market. Your data can vary based on your market involvement
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