Internet Marketing
Andy Main
December 1st, 2011
Internet Marketing
What is Internet Marketing?
Search Engine Optimization (SEO)
Page Ranking – Why it matters!
It’s all about the Keyword/Phrase
Top 10 Website Ranking Factors
Elements of a Good Website (Page)
– 25 ‘Must Haves’ for Driving Traffic, Leads & Sales
Getting to the Top & Staying There
Internet Marketing
What is Internet Marketing - Wikipedia
“Internet marketing ties together the creative
and technical aspects of the Internet, including
design, development, advertising, and sales.
Internet marketing also refers to the placement
of media along many different stages of the
customer engagement cycle through search
engine marketing (SEM), search engine
optimization (SEO), banner ads on specific
websites, email marketing, mobile advertising,
and Web 2.0 strategies
Internet Marketing
Search engine marketing, (SEM), is a form of Internet
marketing that seeks to promote websites by increasing
their visibility in search engine result pages (SERPs)
through the use of paid placement, contextual
advertising, and paid inclusion.
Search engine optimization (SEO) "optimizes" website
content to achieve a higher ranking in search results, for
example, by incorporating specific keywords or links
associated with the website. Depending on the context,
SEM can be an umbrella term for various means of
marketing a website including SEO, or it may contrast
with SEO, focusing on just paid components.
Interent Marketing - SEO
Page Ranking – Why it Matters
Every page gets a ranking (SERP)
Why focus on Google?
What’s a #1 Ranking Worth?
Anatomy of Search Result Page
– Case Study (Solar and Wind Energy in Redding)
– Pay per Click vs Organic Results
– Map Listings (New & Important)
Internet Marketing
Google
Bing
Yahoo
AOL, Ask, 100’s of others
http://www.klimmedia.com/google-vs-bing-vs-yahoo/
http://training.seobook.com/google-ranking-value
Internet Marketing – Page Ranking
Pay per Click vs. Organic
How does it work?
Which should I do?
Setting up a Pay per Click Account
Setting up a Pay per Click Account
Setting up a Pay per Click Account
Setting up a Pay per Click Account
Internet Marketing – Page Ranking
Organic Search Results
Using Rich Keywords
Top 10 Ranking Factors
Anatomy of a Good Webpage
Organic Search Results
Link Popularity & Relevance
Example of Optimized Webpage
Internet Marketing
Getting to the Top and Staying there
Review your website regularly and update it.
Update, Optimize and Advertise your Website
Track your traffic, i.e. “visits/month” and “$’s/visit”
Have a clear “Call to Action” on your webpages.
Work on getting more Links – inside & outside links.
Start an Email Campaign – Collect email addresses.
Internet Marketing
To Learn More - Download Free eBook
Recommended Google Search:
25 Website “Must Haves” for Driving Traffic, Leads and Sales
Internet Marketing
Question and Answers?
Andy Main
andy@shasta.com