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Green Your Home Workshop
• Introduction
• Purpose of the GYH Workshop
• Promoting it
• Preparing for delivering the workshop
• Presenting the workshop
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Introduction to The Green Your Home
Workshop
• The Green Your Home Workshop is taken directly from the
Green Your Home Keller Williams Realty Guide.
▫ The attendees will still need to read the book, so page
references are given to help.
▫ You must go through this presentation and personalize it
for yourself, and add data where you can to make sure it
addresses your local influences and particulars.
• Present workshop 11 times each year
▫ Direct attendees to read the entire book and to begin a journal to
identify and track projects specific to their home
• FOLLOW UP POST-WORKSHOP AND GET THE APPOINTMENT
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Purpose of This GYH Workshop
• A presentation for associates to use to educate clients and
partners regarding sustainability
▫ Leverage the Green Your Home Realty Guide to call out Green
fundamentals
• A lead generation tool
▫ Collect information from those who attend and, upon receiving
comprehensive contact data, offer them a GYH book
▫ An opportunity to ask for referrals and build your “Mets”
database
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Promoting the GYH Workshop
• Attract attendees
▫ Partner with mortgage, insurance, title, home warranty,
inspectors … look for like-mindedness, aligned partners
▫ Market to your past buyers, SOI, farm, Facebook, Twitter
▫ Use a free GYH book as a preregister draw (partners can pay for
the book or split the cost). Only those who preregister are
guaranteed a book (be sure to have a walk-in policy).
• Logistics
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Start at least three weeks in advance
Reserve your presentation room in advance
Be sure to have enough chairs, pens, and presentation packets
Have water available - no snacks (a distraction)
• Confirm attendees one day prior to your workshop
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Preparing for the GYH Workshop
• Read Green Your Home several times - be an expert
• Use the workshop as a template
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Insert your professional information where indicated
Change or add your graphics where you prefer
Feel free to add or take away slides to personalize
Add specific local and state resources as indicated
Print, then delete slides 1 - 6 and save the template as “My
GYH Workshop”
• Review new file to be sure it is perfect
• Timing could be an issue – be sure to practice multiple
times, and know your material. Do not over-add… you will
run out of time.
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Presenting the GYH Workshop
• Before
▫ Practice the presentation for others (assistant, peers)
▫ Be early - start on time, end on time (one hour max)
▫ Dress professionally
• During
▫ Have workbooks and pens for each attendee (custom if you can,
with your contact info … or partner’s)
▫ Ask often, “Any questions?” Check for understanding, “Does this
make sense?”
▫ Make a list of local green properties available to those who have
signed a Buyer Rep Agreement with you
• After
▫ End on time and stay late to answer any questions
▫ Expect success: schedule appointments and sign contracts!
Green Your Home
Workshop
© 2012 Keller Williams Realty, Inc
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Notices
While Keller Williams Realty, Inc. (KWRI) has taken due care in the preparation of all course materials, we do
not guarantee its accuracy now or in the future. KWRI makes no warranties either expressed or implied
with regard to the information and programs presented in the presentation or associated workbook, and
reserves the right to make changes from time to time.
This presentation and workbook may contain hypothetical exercises that are designed to characterize typical
sustainable strategies and return on investment, but in no way guarantees specific results or return on
investment.
Material excerpted from Green Your Home appears courtesy of Keller Williams Realty, Inc.
Green Your Home, copyright ©2011 Rellek Publishing Partners Ltd. All rights reserved.
Copyright Notice
All other materials are copyright © 2012 Keller Williams Realty, Inc. All rights reserved.
No part of this publication and its associated materials may be reproduced or transmitted in any form or by
any means without the prior permission of Keller Williams Realty, Inc. Any modification to this material is
at the sole discretion of the presenter, and as such KWRI is held harmless for any acts or resulting acts
from such alterations or modifications. All Keller Williams associates are encouraged to personalize this
material, and to clearly indicate the sources of any additional materials, including any necessary copyright
notices.
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Presented by:
Your Name Here
 Your Brand Name
Mortgage Presenter’s Name (if presenting)
 Company Name
Contractor Presenter’s Name
(if presenting)
 Company Name
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What We Cover in the GYH Workshop
• Motivations
• Laying the Groundwork
▫ Facts and Fears
▫ Six Things to Consider
• The Four Steps to Greening Your Home
▫ The Process
▫ The Priorities
• The Three Zones
▫ The Inside, Systems, and Outside Zones
• Getting It Done
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About Me
Your Name
• Licensed REALTOR®
• Your credentials
(ABR, CRS, etc.)
• Other credentials
• I am awesome!
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Motivations
• Human consumption in the past
two centuries has released
enough carbon dioxide to cause
measurable, irreversible changes
in the atmosphere.
• Landfills are overflowing and
disposal of household waste is a
growing problem.
• Mandatory water conservation is
becoming more common, more
often.
• With knowledge and action, we
can make a difference today.
Our presentation is drawn
from Green Your Home, a
Keller Williams Realty Guide
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Laying the Groundwork
What Does It Mean to Be “Green”?
Green Your Home focuses on the home - as this is
where each person can truly have a lasting
impact on our community and our
environment.
• Healthy
• Money-Smart
• Sustainable Living
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Laying the Groundwork
“Sustainability creates and maintains the
conditions under which humans and
nature can exist in productive harmony,
that permit fulfilling the social, economic
and other requirements of present and
future generations.”
Sustainability, according to the U.S. Environmental Protection Agency
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Laying the Groundwork
1
2
Pages
7-8
Fear:
Green is just a bunch of hype
Fact:
While there are some who use the green message for marketing
strategies, green is real, green is common sense, and green is likely
already a part of your life
Fear:
Green is too expensive for me to make a lifestyle change
Fact:
Green can save you money over time. There are simple actions
you can take today that cost nothing, yet will yield a measurable
impact long term
Fears and Facts
1616
Laying the Groundwork
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Fact: Making the lifestyle change to green is too difficult
Fact : Green is about ease and simplicity, it’s about awareness
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Fact: Green will not benefit me personally
Fact: Green benefits you directly, and your family, your neighbors, and
your community, now and into the future
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Fear: Going green will not really make a difference
Fact: A green lifestyle can make all the difference in the world - starting
with you in your home
Fears and Facts
Pages
8-10
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Laying the Groundwork
Six Things to Consider Before You Begin
1. Focus on resale value
2. Keep your local climate in mind
3. Get more for less
4. Embrace the payback principle
5. Take advantage of potential tax advantages,
rebates, and incentives
6. Weigh taking action now vs. later
The Process
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The Four Steps to Greening Your Home
1. Clarify your green priorities
2. Create your green team
3. Build your green project list
• Inside Zone
• Systems Zone
• Outside Zone
4. Turn your project list into a plan of action
The Process
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The Four Steps to Greening Your Home
1. Clarify Your Green Priorities
• A Healthy Home
• Air
• A Money-Smart Home
• Energy
• A Sustainable Home
• Water
The Process
Pages
26-29
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The Four Steps to Greening Your Home
2. Create Your Green Team
•
Your Real Estate Agent
•
General Contractors
•
Skilled Tradespeople
•
Architects or Design-Build Professionals
•
Eco-Consultants
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Landscape Architects
•
Home Energy Audit Professionals
The Process
Pages
30-38
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The Four Steps to Greening Your Home
3. Build Your Green Project List
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Pay for a professional energy audit
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Research the rebates and incentives in your area
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Compile a list of possibilities and want-to’s
The Process
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The Three Zones
1. The Inside Zone
A. A Healthy Inside Zone
1) Bring fresh air inside
2) Get to know your pollutants
3) Test for Pollutants
4) Keep pollutants out
B. A Money-Smart Inside Zone
1) Improve your lighting design
2) Boost energy efficiency
C. A Sustainable Inside Zone
1) Get water-wise
2) Add smart, sustainable interior design features
The Priorities
Pages
43-90
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The Three Zones
2. The Systems Zone
A. A Money-Smart Systems Zone
1) Understand how you use energy
2) Pay yourself back with easy energy updates
3) Tighten the building envelope
4) Maintain your mechanical systems
5) Work with nature
B. A Healthy Systems Zone
1) Optimize your ventilation system
C. A Sustainable Systems Zone
1) Upgrade the water-wise way
The Priorities
Pages
91-138
The Three Zones
3. The Outside Zone
A. A Sustainable Outside Zone
1) Water your lawn more efficiently
2) Create a sustainable landscape
3) Plant a garden of your own
B. A Money-Smart Outside Zone
1) Improve your energy efficiency from the outside in
C. A Healthy Outside Zone
1) Practice safe landscaping techniques
2) Bring your home outside
The Priorities
Pages
24
139-177
Pages
43-90
Pages
25
181-184
The Four Steps to Greening Your Home
4. Turn Your Project List into a Plan of Action
1. Create your list of action items for the home
zones
2. Organize your project list based on your priorities
3. Make a realistic, comfortable budget
4. Commit to your time frame and team
The Process
Pages
26
185-189
Getting It Done
Four Keys to Keeping Green in Good Order
1. Practice proper maintenance for optimal performance
2. Keep it clean
3. Watch for problems
4. Share the rewards of your Green Your Home adventure
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Getting It Done
Resources for Rebates and Incentives
• DSIREusa.org – search for your city or county
• Energy.gov/savings – search for your city or county
• Energysavers.gov – search for ideas, tips, rebates,
resources, etc.
• EnergyStar.gov – products, ideas, rebates, etc
• Call your local energy provider, or go to their website
for more local information
• Ask your accountant
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Getting It Done
Next Steps
1. Read Green Your Home
2. Create your project list
3. Prioritize your project list
4. Send me your referrals
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Getting It Done
Questions?
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Your Green Real Estate Professional
Your Name
• I look forward to working with you as
you consider greening your home. I
am also asking for your referrals family, friends, co-workers. I’ll take
great care of them!
• I sell all kinds of homes, including
investment properties - which is
another workshop. Do not hesitate to
call me for all of your real estate
needs!