Dave McClendon Period 2 Market strategy Burger King market strategy is pretty good because they are the number two fast food restaurant but one downside about there strategy is that there breakfast business isn't that good so if the could develop that they maybe can become number one fast food restaurant Burger King is a chain of fast food restaurants, featuring menu items, nutritional information guides, kid's meals selection of burgers etc. It is aim to make the customer satisfied quick and easy by offering you several delicious burgers that you can pick and have it brought to you quickly. How does Burger King Meet their Aims The BURGER KING(R) system operates more than 12000 restaurants in all 50 states and in 73 countries and US territories worldwide. They give you reasonable prices for the product you are buying so any body who would want Burger King can afford it. Market Position “I believe the top five at the time were McDonalds, Burger King, KFC, Wendy's and Subway. They may not be in the correct order, but these were the top five at one time (wiki. Answers.com).” So Burger King would Be kind of a Market Leader because they are in the top two and they also would be a Market Challenger Because there competing to stay at the top of the fast food markets Market Objectives “The objectives for Burger King can will be most like any other business that wishes to remain profitable. Maintain brand recognition, brand loyalty, customer satisfaction, and generate new customers. Through QoS and product development and expansion these objectives are partially obtainable. Additional distribution channel (franchise) marketing and owner satisfaction will help progress the company toward these objectives (wiki.answers.com).” Market segments – divide the market into relatively homogeneous segments of customers; each of these groups, to be fully satisfied, needs its own marketing mix or product. Makes the menu have variety of food so it gives you more options Market Structure Burger King Corporation - SWOT Analysis company profile is the essential source for toplevel company data and information. Burger King Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. This might affect market strategies because other fast food restaurants might try to do the same thing Market Share Burger King is the second largest fast food hamburger restaurant chain in the world, with over 11,000 company-operated and franchised restaurants In a response to the McDonald's McCafe coffee products, Burger King has announced that by September 2010 it would begin selling Starbucks' Seattle's Best Coffee in about 7,250 U.S. outlets. The new drinks will sell for $1 to $2.79 and will replace Burger King's BK Joe brew, which was introduced in 2005. In 2008, roughly 90% of the company's restaurants were franchised and only 10% were company owned although the latter produced approximately 73% of the company's revenue.[ Burger King also operates in three geographic -: the U.S. and Canada, EMEA/APAC (Europe, the Middle East, and Africa/ Asia Pacific), and Latin America. Sales in the U.S. and Canada account for 44% of total revenue; however, Latin America is the fastest growing sector. Business Financials In FY 2008, Burger King increased revenue by 10% to $2,455 million from $2,234 million the previous year. Revenue similarly grew by approximately 10%, or $148 million, in FY 2007 from FY 2006.]Increases in revenue are a direct result of Burger King's successful advertising campaigns as well as the tendency for consumers to seek lower-cost dining alternatives during stagnant economic conditions. Net income also experienced rises over the past three years, from $27 million in 2006, to $148 million in 2007 and finally $190 million in 2008 In FY 2009, Burger King reported revenues of $2.54 billion, a growth of 3% over the previous year. Burger King attributes most of its revenue growth to the acquisition of franchised restaurants as well as a worldwide net restaurant growth rate of 3.1%. On the year, Burger increased its net restaurant count by 360, a decade-high number for the company, for a total of 11,925 restaurants