Genre case study

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Obscure
Rock
Genres
Narrative
Reflecting
lyrics
Music video
Parody
What is a music video?
Mind map your answer: narrative,
genre, character, settings, themes
What would you expect to find?
Pop
Fill in your genre sheets (watching the
music videos to help you)
• Breakdown of genres
What makes a rock video? What makes a pop
video? What makes a hip hop video?
Look at character, setting, theme, lyrics,
character, camera, editing, sound, mise en
scene...
The A2 course 
• Sep-Jan
Music video coursework
• January- April
Exam- Section a) Media theory and an
evaluation of your work throughout the two
year course.
Section b) What is “Britishness”, and how it is
represented in British Media?
First projected film 1895
• http://www.youtube.com/watch?v=5oRonEW
7-lE&safe=active
Vaudeville- pre music video
• http://www.youtube.com/watch?v=bq7DGvfn
r3U&safe=active
Early music videos
• Showing live footage of artists only -Neil
Diamond ‘I am I said’
http://www.youtube.com/watch?v=QhEaHcQ
gyLs&safe=active
Types of music video through the
ages...
•
Gimic / parody music video- Aqua ‘Barbie Girl’
http://www.youtube.com/watch?v=ZyhrYis509A&safe=active
• Filmesque music video with big budget-Michael Jackson ‘Thriller’
http://www.youtube.com/watch?v=sOnqjkJTMaA&safe=active
• Controversial music video
http://www.youtube.com/watch?v=_2uWCEQrYIQ&safe=active
• Music video very connected to certain era / political and social midset
http://www.bryanreesman.com/2012/11/02/five-great-political-music-videos/
• Animation – Reet Petite by Jackie Wilson
http://www.youtube.com/watch?v=8CTs8a7dVa0&safe=active
Daft Punk- One More Time
http://www.youtube.com/watch?v=FGBhQbmPwH8&safe=active
• Music videos using CGI and new technology- Aphex Twin ‘Come to Daddy’
http://www.youtube.com/watch?v=5Az_7U0-cK0&safe=active
Next few weeks...
• Music through the decades: One lesson taught by students on each of the
1960’s, 1970’s, 1980’s, 1990’s, 2000’s. How has the music video changed?
(eg in the 1960’s there was little narrative in music videos compared to
today...no CGI, sexual references, swearing etc)
Students h/w- research a decade and plan how to teach the rest of the class
about music videos in the decade. Use visual aids / can use hand outs.
• The emergence of MTV (looking at Michael Jackson Thriller video) Why was
MTV SO influential in shaping our expectations of music videos? (because
they were widely available, became bigger budget, were almost like mini
feature films)
• Controversial music videos- why are they so controversial? (Madonna’s
“Like a Prayer” because it had a black Jesus, The Doors “Unknown Soldier”
because of graphic Vietnam footage that the government did not want
America to see)
• Political music videos- why are they controversial, and what’s their appeal?
(Rage against the Machine “Killing in the name” because of anarchy
influence, Anti Flag “One Trillion Dollars” because of Anti-Bush message
etc)
More to watch!
•
•
•
•
•
•
•
•
•
Madonna Like a Prayer- controversial
Fat boy Slim Weapon of Choice- obscure
Radiohead Just- simple, gripping storyline
Anti flag One Trillion dollars- political lyrics
Britney Spears Hit Me Baby One More Time- pop
conventions
50 Cent Candy shop- hip hop
Nirvana Smells like teen Spirit- grunge/ rock
Foo Fighters learn to fly- comedic narrative
The Prodigy Smack my bitch up (have a think about
that one- might offend!)
First music video in space
• http://www.youtube.com/watch?v=B4olOmO
gNn0&safe=active
Madonna: reinvention
STARTER
Annotate your picture of Madonna, making notes
on the following:
• Her outfit suggests...
• Her body position suggests...
• Her hair style / colour suggests...
• Her facial expression suggests...
• Her style of music at this time might be...
Because...
Madonna Reinvention
Feedback
Similarities?
Differences?
TASK
Match the different descriptions to the looks
Early 1980s: True Blue
• http://www.youtube.com/watch?v=2hKvFAdIh
28&safe=active
Late 80s: Like A Prayer
http://www.youtube.com/watch?v=79fzeNUq
QbQ&safe=active
Early 90s Justify My Love
• http://www.youtube.com/watch?v=Np_Y740a
ReI&safe=active
Frozen- 1999
• http://www.youtube.com/watch?v=pbhByOf6
dnY&safe=active
2000s- Music
• http://www.youtube.com/watch?v=BJOSGeb7yE&safe=active
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