Promises to Keep: Technology, Law, and the Future of Entertainment William Fisher July 2, 2003 Outline I. Potential Benefits of New Technologies II. Background: Copyright Law circa 1990 III. Cycles of Innovation and Resistance DAT Recorders / AHRA Encryption circumvention / DMCA §1201 Music Lockers / MP3.com litigation Webcasting / DPRA-DMCA §114; CARP ruling Centralized File Sharing / Napster-Scour litigation P2P / P2P litigation; limited authorized services CD Burning / CD copy protection IV. Defects of the Resultant System V. Where Do We Go from Here? A. Private Property B. Regulated Industry C. An Alternative Compensation System Technologies Downloading: Transmission over the Internet of a digital copy of a recorded musical performance, followed by storage of that file on the recipient’s computer, enabling the music to be replayed repeatedly on demand Interactive Streaming: At the request of the recipient, transmission over the Internet of a digital copy of a recorded musical performance, which is then “played” but not stored Noninteractive Streaming: Same process not at the request of the recipient Distribution of the SRLP of a Typical CD Music Publisher: 4% Recording Artist: 12% Retailer: 38% RC Profit: 1% Manufacturer: 8% Marketing: 8% A&R: 5% Distributor: 8% Overhead: 14% Functions of Record Companies A&R (Artists and Repertoire) Production Promotion Distribution Risk Spreading Rapidly dropping studio costs Less dependence on (expensive) radio promotion Inexpensive distribution through the Internet Fewer “losers”; less need for insurance Internet Distribution Results: increased revenues for writers and artists, decreased prices for consumers, or both Music Publisher: 4% Recording Artist: 12% Retailer: 38% RC Profit: 1% Manufacturer: 8% Marketing: 8% A&R: 5% Distributor: 8% Overhead: 14% Internet Distribution of Unsecured Digital Files Benefits (1) Cost Savings (2) Eliminate Overproduction and underproduction (3) Convenience & precision (4) Increase number & variety of musicians (5) Semiotic Democracy Dangers: (1) Threaten Revenues of Creators --fairness --incentives (2) Threaten Moral Rights (3) Threaten Audience Interests in stable culture Copyright Law circa 1990 Objects of Protection Musical compositions Sound recordings Motion pictures Exceptions and Limitations First-sale doctrine Compulsory licenses jukeboxes; PBS license; cable and satellite retransmissions; “covers” Fair Use Rights Reproduction Derivative works Distribution Public Performance Figure 2.1: Legal Rights in the Music Industry Composer Assignment of musical-works copyright Publisher Performance license Reproduction license Sheet Music Printer Harry Fox Agency Import license BMI; ASCAP; SESAC Blanket licenses Radio or TV Station Restaurant Recording Artist Assignment of sound-recording copyright Synchronization license Mechanical license Record Importer Movie Studio Record Company Movies Director Composer Actors “Location” owners Screenwriters Record Company Novelist “Work for Hire” agreements Music Publisher Producer Distribution agreement Studio Advertiser Theatres HBO, Airlines Merchandise manufacturer Sales Record company TV Networks Video Stores Cable company Figure 2.5: Compensation System for Network Broadcasts of Films Studio Advertisers TV Networks product purchases free programming (with embedded ads) $ Viewers Sony Holdings of Sony Manufacturer of a device that can be used to violate the copyright laws is liable for contributory copyright infringement if and only if the device is not capable of significant noninfringing uses Timeshifting copyrighted programs is a fair use Audio Home Recording Act (1992) Serial Copyright Management System Tax and Royalty System Safe Harbor for Noncommercial Coping AHRA 1008 “No action may be brought under this title alleging infringement of copyright based on the manufacture, importation, or distribution of a digital audio recording device, a digital audio recording medium, an analog recording device, or an analog recording medium, or based on the noncommercial use by a consumer of such a device or medium for making digital musical recordings or analog musical recordings.” Copyright Law circa 1990 Objects of Protection Musical compositions Sound recordings Motion pictures Rights Reproduction Derivative works Distribution Public Performance Exceptions and Limitations First-sale doctrine AHRA Compulsory licenses jukeboxes; PBS license; cable and satellite retransmissions; “covers” Fair Use Encryption Initiatives DVDs: CSS SDMI RealMedia copyprotection switch Ebook reader Circumvention DeCSS; Smartripper Felten Streamripper Sklyarov Anti-Circumvention: §1201 Prohibitions: Circumventing access-control technology – §1201(a) Manufacturing or “trafficking” in technology that circumvents access controls – §1201(a) Manufacturing or “trafficking” in technology that circumvents technological protections for rights of copyright owners – §1201(b) Exceptions include: Reverse engineering in order to achieve interoperability §1201(f) Encryption research Ambiguous reference to the survival of fair use – §1201(c) Biennial rulemaking establishes limits to ban on acts of circumvention – §1201(a)(1)(C) Anti-Circumvention: §1201 Civil Remedies: Injunctions Impoundment and/or destruction of devices Damages (treble for repeat offenders) Attorneys’ fees, costs Criminal penalties (for willful violations for commercial advantage or personal gain) -- §1204 First offense: up to $500,000 and 5 years in prison Second offense: up to $1M and 10 years in prison Streambox (WD Wa 2000) Streambox “VCR” mimics authentication procedure of RealMedia files and disables copy-protection switch Held: violation of §§1201(a) & (b) Sony doctrine not applicable Links to Illegal Material Visitor 2600 Magazine Site #1 advertising advertising Web page Web page ? Web page Web page Decryption Program Plaintiff Reimerdes (SDNY, August 2000) Providing a link to a website that, in turn, enables visitors to download copies of encryption-breaking software = “trafficking” in violation of §1201(a)(2) Claim that purpose was to create Linux DVD player not credible §1201 trumps fair use Reverse-engineering exemption does not justify public sharing of the information Reimerdes (CA2, 11/28/2001) Uphold issuance of the injunction §1201, as applied, does not violate 1st amend: Content neutral Advances a “substantial governmental purpose”: assisting copyright owners in preventing access to their “property” Does not burden more speech than necessary for that purpose Other constitutional challenges were not properly raised at trial: §1201 exceeds Congress’ power under Commerce Clause and Art. 1, Sec. 8, Clause 8 §1201 unconstitutionally curtails “fair uses” Felten Sept. 2000: SDMI issues challenge to break watermark prototypes Felten breaks codes, proposes to publish results RIAA sends Felten a letter, suggesting that publication “could subject you and your research team to actions under the DMCA” June 2000: Felten brings declaratory judgment action against RIAA, SDMI, and U.S. in NJDCt Defendants insist they have no intention to sue August 2001: Felten presents results at a conference November 2001: Suit dismissed because of absence of “case or controversy” Sklyarov Adobe’s eBook Reader prevents copying of electronic books Sklyarov developed for ElcomSoft a program that enables the copying of eBook files Sklyarov (temporarily in U.S. for Def Con conference) arrested and indicted in NDCal for violating §1201(b) – and “aiding and abetting” a violation; Elcomsoft charged with conspiracy Dec. 2001: Charges against Sklyarov are dropped Feb. 2002: Prosecution argues DMCA applies globally UMG Recordings v. MP3.com Nonpermissive copying violates §106 No fair-use defense: 1) Copying was for a commercial purpose; not transformative 2) Copied material is highly creative 3) Songs copied in their entirety 4) Undermines legitimate “potential market” Settlements with 4 of the plaintiffs Finding of “willful infringement” of Universal 5/2001: Universal buys MP3.com for $372m “Live 365” Electro Jungle Spoken Word Alternative Experimental Latin Swing Ambient Folk Metal Talk Asian Funk Music To ... To Techno Blues Goth New Age Trance Breakbeat Government Oldies UK Garage/2-Step Christian Hard House Pop Valentine Classical Hip-Hop Punk Various Classic Rock Holiday R&B Western Comedy House Rap World Country Indie Rock Reality 50s Dance Industrial Reggae 60s Downtempo International Religious 70s Drum 'n' Bass Irish Rock 80s Dub Jazz Soundtracks 90s Examples of “Folk” Webcasters Makossa Jukebox (offering “100% Cameroonian ethnic music: makossa, bikutsi, manganbeu, assiko and other freestyles”) Pagan Paradise Samhian (offering “a magical mix of neo-Pagan, XTC, Tull, McKennitt, Yes, Mediaeval Baebes, Genesis, Heart, Rush [and] traditional folk”) Radio Free Boonie (offering a “one-hour show for the 0 to 4 crowd and their respective grownups”) Copyright Law circa 1990 Objects of Protection Musical compositions Sound recordings Motion pictures Rights Reproduction Derivative works Distribution Public Performance Exceptions and Limitations First-sale doctrine AHRA Compulsory licenses DPRA Limitations (114) jukeboxes; PBS license; cable and satellite retransmissions; “covers” Fair Use Types of Digital Audio Transmissions of Sound Recordings Level 3: Copyright Owners may refuse to issue licenses – or may demand freely negotiated fees Level 2: Copyright Owners must accept “compulsory licenses” set by an Arbitration Panel Level 1: Exempt transmissions Librarian of Congress, 2/24/2002 Per Performance Ephemeral License Fee Webcasters: retransmission of radio 0.07¢ 8.8% of performance fee Webcasters: all other webcasts 0.07¢ 8.8% of performance fee Commercial Broadcasters: simulcasts 0.07¢ 8.8% of performance fee Commercial Broadcasters: all other webcasts 0.07¢ 8.8% of performance fee Noncommercial Broadcasters: simulcasts 0.02¢ 8.8% of performance fee Noncommercial Broadcasters: all other webcasts 0.02¢ 8.8% of performance fee CARP Ruling, 2/20/2002 Suppose HipHop.com distributes ad-free popular music to (on average) 10,000 listeners, 24 hours a day Aprx. 15 songs per hour 360 songs per day 131,400 songs per year 1,314,000,000 performances per year Performance fee: $919,800 per year Ephemeral fee: $80,942 per year Total: $1,000,742 per year Library User User5 Library User User7 User User8 Library Napster Website Directory User User4 Library Library User User3 Library User User1 Library User User9 Library Index User User6 User User2 Library A&M Records v. Napster, Inc. Claim: contributory copyright infringement; vicarious copyright infringement Napster’s defenses: 1) 2) 3) 4) DMCA §§512(a), 512(d) AHRA §1008 Sony defense Copyright misuse A&M Records v. Napster, Inc. 7/26/00: Judge Patel rejects all of the defenses, grants preliminary injunction against “facilitating … copying, uploading … plaintiffs’ … compositions and recordings” 7/27/00: CA9 stays the injunction 2/12/2001: CA9 modifies and remands 3/5/2001: Patel issues modified injunction 6/28/2001: New Napster software with file ID technology; old software is disabled 7/2002: Napster goes offline 1/2002: Patel permits discovery on copyright-misuse issue; settlement discussions intensify 2/2002: Settlement fails; case resumes 5/2002: Bertelsmann buys residue of Napster Fasttrack User 1 User 2 User 3 User 9 Central Server User 8 SuperNode User 7 SuperNode SuperNode User 4 Adapted from Webnoize User 5 User 6 Peer-to-Peer Copying Systems Parent technology: Gnutella Aimster/Madster Kazaa/MorpheusMusic City/ Grokster/Altnet 80,000,000 downloads 3.6 billion downloads in January 2002 Audiogalaxy 30,000,000 downloads Japan MMO MPAA/RIAA suit MPAA/RIAA suit (Cal) Dutch court enjoins software downloads; sale to Sharman Networks (Australia); investigation by APRA RIAJ & JASRAC suit; April 2002 injunction RIAA suit in NY; settlement Authorized Services MusicNet EMI, AOL Time Warner, BMG, RealNetworks Pressplay Sony, EMI, Vivendi Universal (MP3.com), Yahoo Listen.com Subscription streaming, $10 per month [Ongoing civil investigation by USDOJ] Secure (nontransferrable) short-term digital downloads and streaming Subscription fees, $10$25 per month Limits on permanent downloads and CD burning slowly lifting Copy-Protected CDs Rapidly spreading experiment in US 10,000,000 CDs produced by Midbar so far Similar initiative in Japan Consumer backlash Philips, owner of patents on much of CD technology, protests deviations from Red Book standards Likely shift toward DVD-Audio Defects of the Current Regime High transaction costs Price to consumers of access to recorded music remain high No “celestial jukebox” Encryption and ephemeral downloads reduce flexibility, curtail “fair use” and impede semiotic democracy Continued concentration of music industry reduces consumers’ choices Limited effectiveness: P2P threatens artists’ revenues "Besides, what's Plan B?” -- Alan McGlade, Chief Executive of MusicNet, July 1, 2002 Outline I. Potential Benefits of Internet Distribution II. Background: Copyright Law circa 1990 III. Cycles of Innovation and Resistance DAT Recorders / AHRA Encryption circumvention / DMCA §1201 Music Lockers / MP3.com litigation Webcasting / DPRA-DMCA §114; CARP ruling Centralized File Sharing / Napster-Scour litigation P2P / P2P litigation; limited authorized services CD Burning / CD copy protection IV. Defects of the Resultant System V. Where Do We Go from Here? A. Private Property B. Regulated Industry C. An Alternative Compensation System “No black flags with skull and crossbones, no cutlasses, cannons, or daggers identify today’s pirates. You can’t see them coming; there’s no warning shot across your bow. Yet rest assured the pirates are out there because today there is plenty of gold (and platinum and diamonds) to be had. Today’s pirates operate not on the high seas but on the Internet, in illegal CD factories, distribution centers, and on the street. The pirate’s credo is still the same--why pay for it when it’s so easy to steal? The credo is as wrong as it ever was. Stealing is still illegal, unethical, and all too frequent in today’s digital age. That is why RIAA continues to fight music piracy.” Website of the Recording Industry Association of America Private Property Theory: Clarify and enforce the property rights of the creators of music; Rely upon Coasean bargains and the emergence of private collective rights societies to overcome transaction costs (Merges) Features of Private Property In Real Property Copyrights Right to exclude Add full public-performance right for sound recordings Eliminate compulsory licenses Lower “willful requirement and increase enforcement of criminal copyright infringement CBDTPA Curtail DMCA and add Ploofstyle liability Injunctive Relief Criminal Trespass Prohibition of burglary tools Privilege of self-help tracks right to exclude SSSCA; CBDTPA Security Systems Standards and Certification Act; ConsumerBroadband and Digital Television Promotion Act Would make it “unlawful to manufacture, import, offer to the public, provide or otherwise traffic in any interactive digital device that does not include and utilize certified security technologies that adhere to the security system standards” Private sector has 12 months to agree on a standard If fail, standard selected by National Institute of Standards and Technology SSSCA; CBDTPA “The term ‘interactive digital device’ means any machine, device, product, software, or technology, whether or not included with or as part of some other machine, device, product, software, or technology, that is designed, marketed or used for the primary purpose of, and that is capable of, storing, retrieving, processing, performing, transmitting, receiving, or copying information in digital form.” Would apply to PCs, hard drives, CD-Rom drives, TVs, set-top boxes, CD players, MP3 players, video game consoles, other digital appliances Benefits: Media companies, confident in their ability to make money in the new environment, would accelerate Internet distribution Associated socioeconomic advantages and cost savings Emergence of refined and flexible private licensing societies (cf. ASCAP) would overcome transaction-cost barriers to licensing (Merges) The price system would provide creators precise signals concerning the tastes of consumers (Goldstein) Enable musicians to break free of record companies Disadvantages Critical and transformative uses of recordings would be curtailed, threatening semiotic democracy Erosion of “end-to-end” principle Facilitate price discrimination – on balance, pernicious in this context Effects of Increased Price Discrimination Benefits Harms Increased profits stimulate inventive activity Reduced deadweight losses Egalitarianism (progressive redistribution of wealth; broader access to creative works) Reduction of costs associated with cruder 2nddegree PD Increased “granularity” of social life Invasions of privacy Threats to transformative uses Radically increased profits cause increased rentseeking within music and film industries Threats to “End-to-end” Proprietary control over the pipes E.g., AT&T’s exercise of control over its cable modem system Standardization and “dumbing down” of the computers located on the ends Results: Greater proprietary control over digital content Curtailment of both competition and innovation Outline I. Potential Benefits of Internet Distribution II. Background: Copyright in Music circa 1990 III. Cycles of Innovation and Resistance DAT Recorders / AHRA Encryption circumvention / DMCA §1201 Music Lockers / MP3.com litigation Webcasting / DPRA-DMCA §114; CARP ruling Centralized File Sharing / Napster-Scour litigation P2P / P2P litigation; limited authorized services CD Burning / CD copy protection IV. Defects of the Resultant System V. Where Do We Go from Here? A. Private Property B. Regulated Industry C. An Alternative Compensation System Regulated Industry Theory: Increased governmental involvement necessary to: Respond to oligopolistic structure of the industry Calibrate more finely the balance between incentives and public access Equalize bargaining power between artists and record companies Reject the “propertization” of copyright; Reinstate the utilitarian balance Theory of compulsory terms Regulated Industry Preserve and extend prohibitions on file-sharing and encryption circumvention Enforcement at ISP level NET prosecutions of operators of SuperNodes Compulsory Royalty Systems for all forms of Internet distribution of recorded music (extend current §114(f)(2)(B) and AHRA) Mandatory (inalienable) distribution of revenues between performers and producers (extend current §114(g); cf. EC Directive) Compulsory Royalties Copyright Office at two-year intervals establish: Types of Internet distribution of recorded music Nonsubscription noninteractive webcasting Subscription noninteractive webcasting Interactive webcasting Ephemeral downloads Permanent downloads Terms and conditions for each Royalty rates for each For owners of copyrights in musical works For owners of copyrights in sound recordings boundaries will shift as consumption technologies change Replace ASCAP, BMI, SESAC Likely Results Benefits: Internet distribution of recorded music grows rapidly Reverse vertical integration of the music industry Diversity of services available to consumers increases Net revenues of record industry stable Composers and performers get larger shares of revenues Drawbacks: Transaction costs remain high Copy-protections limit semiotic democracy Surveillance and invasions of privacy Outline I. Potential Benefits of Internet Distribution II. Background: Copyright Law circa 1990 III. Cycles of Innovation and Resistance DAT Recorders / AHRA Encryption circumvention / DMCA §1201 Music Lockers / MP3.com litigation Webcasting / DPRA-DMCA §114; CARP ruling Centralized File Sharing / Napster-Scour litigation P2P / P2P litigation; limited authorized services CD Burning / CD copy protection IV. Defects of the Resultant System V. Where Do We Go from Here? A. Private Property B. Regulated Industry C. An Alternative Compensation System Intellectual Products are “Public Goods” Can be used and enjoyed by an infinite number of persons without being “used up” (nonrivalrous) It is difficult to prevent people from gaining access to the good (nonexcludable) Creates a danger that an inefficiently low number of such goods will be produced Possible Responses to Public-Goods Problem Government provides the good e.g., lighthouses; armed forces Government subsidizes production of the activity e.g., basic scientific research; NEA Government issues prizes cf. reward system for atomic-energy inventions Government confers monopoly power on producers e.g., 19th c. toll roads; intellectual-property rights Government assists private parties in increasing “excludability” Trade-secret law; anti-circumvention laws Alternative Compensation System Register Tax Count Pay Registration Copyright owners register recordings with Copyright Office Only unencrypted recordings may be registered Unique ID numbers inserted into file name of publicly available recordings E.g., #4m8sp60wxi# Application designates: any other registered digital recordings incorporated into the work duration of the incorporated work In the case of audio recordings, the owner of the copyright in the composition Small registration fee to make the system self-financing Opposition Procedure Taxation Possible principles: 1) Provide creators the full social surplus of their efforts 2) Fairness 3) Make creators, as a group, whole 4) Preserve a flourishing entertainment culture Figure 6.1: Revenues Streams Threatened by Free Internet Distribution Composer Assignment of musical-works copyright Publisher Performance license Reproduction license Sheet Music Printer Harry Fox Agency Import license BMI; ASCAP; SESAC Recording Artist Blanket licenses Radio or TV Station Restaurant Synchronization license Assignment of sound-recording copyright Webcaster payola Performance license Mechanical license Sound Exchange Record Importer Movie Studio Record Company Movies Director Composer Actors “Location” owners Screenwriters Record Company Novelist “Work for Hire” agreements Music Publisher Producer Distribution agreement Studio Advertiser Theatres HBO, PPV, Airlines Merchandise manufacturer Sales Record company TV Networks Video Stores Cable company Taxation Baseline year: 2000 Estimated revenues needed (year 1): Music Industry Injury to record companies from diminished sales: $1.05 billion Injuries to music publishers from diminished record sales: $132 million Injuries to music publishers from reduced radio publicperformance fees: $58 million No compensation for diminished webcasting license fees Music Industry total: $1.24 billion Taxation Film Industry: Impairment of studios’ income from domestic home-video sales and rentals: $435 million Impairment of cable and satellite licensing revenues: $60 million Impairment of pay-per-view revenues: $37 million Film industry total: $532 million Total: $1.774 billion Taxation Assuming that the agency devotes 20% of its revenues to administrative costs, it would need to collect in taxes during the first year: $2.217 billion Adjusted (using Consumer Price Index plus projected inflation rate to 2004): $2.418 billion Count consumption Webcasters report playlists and number of listeners Websites count number of downloads P2P systems report frequency of sharing registration numbers Surveys estimate frequency of replaying stored recordings Sales of prerecorded, non-copyprotected CDs Sampling and penalties to deter “ballot stuffing” Payment Monies allocated among categories of copyright owners, initially, in accordance with magnitude of estimated injuries Sound recordings: $1.05 billion Musical compositions: $190 million Motion pictures: $418 million Within each category, money distributed in accordance with frequency of consumption Over time, the shares allocated to each genre would shift in response to changing injuries and costs Lift Copyright System and DMCA No liability for reproduction, distribution, modification, adaptation, or performance of audio or video recordings over the Internet No liability for circumventing encryption protections Merits For consumers: Large cost savings Elimination of deadweight loss (music priced at marginal cost of replication); increased consumer surplus Convenience No price discrimination Cultural diversity and semiotic democracy Cheaper Entertainment Average American household currently spends $100 on CDs and $350 on video recordings. Total: $450 Broadband subscribers: for $42 per year in taxes, get unlimited “free” music and movies Dial-up modem users: for $180 in increased subscription fees plus taxes, get unlimited “free” music and movies Households without Internet Access: no material change in position Merits For artists: Incomes protected from corrosion Opportunity to offer products directly to consumers economic and cultural gains Merits For manufacturers of electronic equipment and suppliers of electronic services: Increased taxes offset by increased value of the products and services Merits For society at large: Decreased litigation Decreased costs of law enforcement Decreased encryption costs Demerits Who gets hurt?: Manufacturers Distributors Retailers Record Companies and Studios?? Demerits Distortions and Cross-subsidies E.g., data CD sales Underconsumption of ISP access Giving a government agency considerable discretionary power Risks of rent-seeking Life Cycle of the System Launch: Reform Berne Convention, Articles 9, 11, 12 No 5th amendment problem Growth Increased usage results in increased taxes Offset by: • Growing tax base • Increasing savings Expansion and technological change may eventually lead to replacement with federal income tax Variations on the Theme Global version Comprehensive Domestic Version NUL Domestic Version Voluntary Version – entertainment co-op Varieties of Materials everything Scale global music & film multilateral treaty national music P2P all forms of Internet distribution All uses Entertainment Co-op Artists register with private co-op Grant transferable non-exclusive license to download or stream material Co-op licenses webcasters and download sites Each accessible with a single subscription fee and associated password Licensees provides data concerning usage Revenues from subscription fees distributed in accordance with revenue-sharing plan Consumer willingness to subscribe reinforced by tightened penalties on P2P systems