A.
Introduction
1. Attention Getter:
2. Transition to Persuasive Claim:
3. Persuasive Claim:
4. Significance:
5. Relevance:
6. Actuative
7. Preview
8. Transition
B.
Body
1. Develop Problem
a.
So what is happening? What is high-risk drinking? Define. Categorize. 2/weekend, every weekend.
b. Enoch Gordis, previous director of The National Institute on Alcohol Abuse and Alcoholism (NIAAA),
put out an article in a journal of the same name in April 2011 called, “A Call to Action: Changing
the Culture of Drinking at U.S. Colleges,” which made many conclusive observations on college
drinking.
c.
Reference article. Preview topics
i. Grades
ii. Health/Danger
iii. Alcoholism
d.
Academic.
i. 25% rep. ac. Conseq = miss class, poor exam/paper, < grade
ii. ¼ students -> academ. Diff = alc
e.
Danger
i. 1,400 students. Ages 18-24 die -> alc accidents, mv crash
ii. > 600,000 students 18-24 assaulted
iii. > 150,000 alc health problem. 1.2 -1.5 % suicide
iv. Ladies and gents! “these #’s” “ppl drink irrespons.” “#≠lie”
f.
Alcoholism
i. 31% met criteria for diagnosis of alcohol abuse and 6% for diag. alc depen in 12 mth
prior
Transition: Revisit DTC. Fun/games to laugh, disturbing # t remind to separate fiction vs reality. Why?
2.
3.
Cause of Problem
1.
NIAAA acknow. College drinking as “culture.” Misconceptions.
a.
The article states, “Students derive their expectations of alcohol from their environment and from
each other, as they face the insecurity of establishing themselves in a new social milieu.
Environmental and peer influences combine to create a culture of drinking. This culture actively
promotes drinking, or passively promotes it, through tolerance, or even tacit approval, of college
drinking as a rite of passage.”
b. Engagement ≠ alcohol. Stigma = no drink/no cool. Belief = power. Philip Ehret and Joseph LaBrie
confirm in an article of Addictive Behaviors in April 2012, students aware drink anyway.
Easy/most rewarding
2. Promoted by major players. Athletics/greek
a.
To revisit the Alcohol 101+ survey, the same article recorded the following results:
i. Student athletes = heaviest drinkers. 1/2 (57% men 48% women) binge, exp > alc relat
harms. Most likely to say -> drink to get drunk
ii. Students -> drinking is a central part of the social life of both fraternities and sororities
(79% + 72%.) 88% frats and 78% sor -> drinking central to Greek social life.
b. Athletics/Greek 2 largest extracurriculars. Diff avoid drink, esp HR
c.
Drinking as culture > activity _> diff to control. Diff should not > enacting a change. Task too
mammoth. Spread aware + means to encourage LR and abst from alc, alc abuse = beatable
Solution
a.
Low-Risk > High-Risk
i. Men 3-4 drinks/3-4 hours
ii. Women 2-3 drinks/ 3-4 hours
iii. Drink 1/ 3-4 weeks
iv. Avoid danger
b. Ideal = rule out UAD, unrealistic goal. Ways you can help
i.
Aware + address misconception
1. Ignore others, myth broken down, social ≠ binge
ii. Students know better -> pros vs cons, sense of control
iii. “Popular” = Leading influence
1. Be you. If in group -> pros vs cons
iv. If you’re not = great. if you are = consider. Spread word. Talk responsibility. Victims can
change culture.
Transition: DTC earned favor, but they’re wrong. Dangerous culture. Must end
C.
Persuasive Conclusion
1. Summary
2. Visualize Benefits:
3. Call to Action
4. Clincher