HYESUN AHN
E-mail: hyesunahn@yahoo.com
Phone: 815-690-3929
EXPERIENCE
FUHU INC
El Segundo, CA
Marketing Manager
June 2013 - Present
 Spearhead the relationships among the Marketing, Retail and Sales team both internally and externally to ensure strong
brand statement and communication in-stores
 Manage the execution of public relations programs including press releases, promotional events and sampling programs
during key tradeshows, toy fairs and other PR events
 Work directly with upper management to execute marketing campaigns and establish short-term and long-term business
goals
RIDEMAKERZ
Irvine, CA
Sr. Marketing & Business Development Manager
October 2012 - February 2013
 Successfully pitched and secured placement of XTREME CUSTOMZ brand at Target, Toys R Us, Amazon.com and
Costco while executing merchandising programs to ensure strong brand statement and communication in-stores
 Identified new business opportunities and implemented marketing strategy and loyalty program for our mass retail line and
specialty shops which is expected to result in $20MM increase in volume for 2013 fiscal year
 Created overall branding strategy for specialty RIDEMAKERZ shops and XTREME CUSTOMZ line for mass retail into
one cohesive unit
 Analyzed and ran financial reports to maximize revenue and opportunities while setting the budget for the entire brand
SPIN MASTER INC
Los Angeles, CA
Asst Brand Manager
July 2010 - September 2012
 Proactively identified, pitched and acquired the coveted Victorious Master Toy License from Nickelodeon; pitch process
included creating a marketing plan and executions for Product, Packaging, Merchandising, Promotions and Scheduling
 Developed both licensed and non-licensed brands (Victorious & LaDeeDa dolls & makeup and Marshmallow furniture)
and business strategy from outset through insight analysis, marketing plans to deliver volume, revenue, share and profit
since brand’s inception
 Directed and managed all aspects of product development and lead relationships with cross-functional partners (including
retail marketing, design, packaging, engineering, merchandising, promotions, media and scheduling)
SPIN MASTER
Los Angeles, CA
Marketing Assistant / Licensing Coordinator
October 2008 - June 2010
 Assisted in overseeing marketing and licensing initiatives of several product lines in the boys, girls and preschool
categories of $200M worldwide business
 Redefined and established new relationships with key licensors including Nickelodeon, Paramount, Disney Consumer
Products, DreamWorks, WildBrain and Chorion to develop strategic licensing plans
UEFA EURO CUP 2008 AUSTRIA/SWITZERLAND
Salzburg, Austria
Welcome Service Coordinator
March 2008 - July 2008
 Assisted with the Welcome Service Team training in Salzburg before the start of the international soccer tournament and
facilitated the arrivals and departures of very high-profile guests throughout the tournament
 Responsible for all duties involving VIPs and Guests in the Sheraton Hotel, Airport and Wals-Siezenheim Stadium
SPORTS ILLUSTRATED ON CAMPUS
Madison, WI/New York, NY
Marketing Team Captain
March 2006 - May 2007
 Directed the Sports Illustrated-UW Madison marketing team to promote Sports Illustrated brand awareness on campus and
collaborated with Estee Lauder and other sponsors during sporting events, Greek events, all-campus events and org fairs
 Redefined UW-Madison Chapter by significantly increasing brand awareness – resulting in a front cover feature
 Maintained successful relationships between the Sports Illustrated headquarters in New York City and the campus SI team
EDUCATION
Pepperdine University – Graziadio School of Business & Management
MBA, Academic Scholarship Recipient
The University of Wisconsin-Madison
Bachelor of Arts-Piano Performance
Malibu, California
December 2011
Madison, Wisconsin
May 2007
LEADERSHIP AND AWARDS
THE FULBRIGHT PROGRAM (U.S. Dept of State)
Fulbright Instructor and U.S. Cultural Ambassador
UNIVERSITY OF WISCONSIN-MADISON ALUMNI ASSOCIATION
Homecoming Queen
Rohrbach, Austria
October 2007 - June 2008
Madison, WI
October 2006