100 pitanja za drugi kolokvijum iz Engleskog
jezika 2
1. The main bases for segmenting are:
geographic, psychographic, behavioural and
demographic
geographic, psychographic and behavioural
geographic and psychographic
behavioural and demographic
2. Dividing markets into groups of customers
with similar needs is called:
Segmenting
Targeting
Perceptual mapping
Positioning
3. Targeting is:
Selecting the segments that would be most
effective in meeting the firm's overall aims.
The process of categorising consumers into
groups with similar needs.
The grouping of similar product types
together in the consumer's perceptual map.
The process of positioning products, events
and experiences in relation to one another.
4. Positioning is:
The grouping of similar product types
together in the consumer's perceptual map.
Selecting the segments that would be most
effective in meeting the firm's overall aims.
The process of categorising consumers into
groups with similar needs.
The process of positioning products, evnts
and experiences in relation to one another.
5. Perceptual mapping is:
The process of positioning products, events
and experiences in relation to one another.
The grouping of similar product types
together in the consumer's perceptual map.
Selecting the segments that would be most
effective in meeting the firm's overall aims.
The process of categorising consumers into
groups with similar needs.
6. Niche marketing is:
Concentrating effort on a very small market
segment.
Undifferentiated marketing.
Perceptual mapping.
Geographic segmentation.
7. Via means:
By way of or through
Workable, practicable
Primarily
Justifiable
8. Under the auspices of means:
Under the aegies of
Undertaking
To appraise
To customise
9. Commuting means:
Travelling to and from daily work
To encompass
To evaluate
To free or get rid of
10. Leisure-time activities mean:
Hobbies
Performance
Use
Practice
11. A product is a ________ of benefits.
Bundle
Delivery
Voucher
Insertion
12. Frequently, customers are also
consumers, so the terms might be used
________.
Interchangeably
Within reach
On average
On the whole
13. ________ in a restaurant are buying an
enjoyable evening out.
Diners
Bearing
Stallholder
Publics
14. AIDA stands for:
Attention, interest, desire and action.
Action, involvement, decision and aftercare.
Attention, involvement, desire and action.
Action, interest, decision and action.
15. The marketing mix is described by the
seven Ps:
Product, place, promotion, price, people,
process and physical evidence.
Product, publicity,price, people, process and
physical evidence.
Product, place, promotion, people, process
and physical evidence.
Product, publics, promotion,price, people,
process and physical evidence.
16. Publicity and PR are probably the most
________ promotional tools.
Cost-effective
Crucial
Upmarket
Willing
17. Demeanour means:
Bearing
Complaint
Diner
Bulk
18. Marketing is about:
What the consumer needs and wants, and
seeing that the company provides it.
What the consumer needs and values, and
seeing that the company provides it.
What the consumer needs and demands,
and seeing that the company provides it.
What the consumer needs and grooms, and
seeing that the company provides it.
19. Sales promotion is:
Temporary offer used to increase immediate
sales.
A term, symbol or design that distinguishes
one seller's product from its competitors.
Activities intended to convey an
organisation's messages to its publics.
Temporary offer used to decrease
immediate sales.
20. Demand is:
A want that can be paid for.
A want that can't be paid for.
A need that can be paid for.
A need that can't be paid for.
21. PR stands for:
Public relations
Private relations
Professional relations
Promotional relations
22. Please get some ________ from the
bookstore.
Stationery
Stationary
Stature
Statute
23. I wish I had known ________ what I
know now.
Then
Than
There
Therefore
24. As the day ________, he grew bolder.
Passed
Past
Pass
Passd
25. I think ________ paintings are better.
Their
Theirs
They're
There
26. He ________ is a student of philosophy.
Too
To
Two
Than
27. She was ________ only the most
expensive articles.
Shown
Show
Shone
Shine
28. I wonder ________ car he is driving
now.
Whose
Who's
Who
Who is
29. Exercise will give you the ________ of
an athlete.
Stature
Statue
Statute
State
30. You won't find anything ________.
There
They're
Their
Theirs
31. The membership fee is only ________
dollars.
Two
Too
To
Theirs
32. We are honoured by your ________.
Presence
Presented
Presents
Present
33. Making ________ is much harder than
making war.
Peace
Piece
Place
Price
34. Information technology is ________
communication within organisations.
Reshaping
Encoding
Anticipating
Acting on
35. Most companies are using digital tools
________ their basic operations.
To monitor
To alter
To assimilate
To flag
36. Velocity means:
Speed
Skill
Gap
Bill
37. Fraud means:
Deception
Fingertips
Expertise
Groupware
38. Lifestyle is:
The mode of living
Lack of access
Accordance
Discrepancy
39. E-commerce is :
Any transaction that occurs when data are
processed and transmitted over the
Internet.
Getting information from or putting
information into a computer.
Information access
Groupware
40. Information access is:
Getting information from or putting
information into a computer.
Any transaction that occurs when data are
processed and transmitted over the
Internet.
Getting information from other people.
Getting information from newspapers.
41. CAD is an abbreviation of:
Computer-aided design
Computer- aided design and drafting
Computer Press Association
Computer-assisted instruction
42. MIS is an abbreviation of:
Management information system
Workflow automation
Management system
Technology transfer
43. The term management information
system implies:
Order, arrangement and purpose.
Disorder, arrangement and purpose.
Order, disarrangement and purpose.
Order, arrangement and disarrangement.
44. What is the word order for Whquestions in the reported speech?
Wh-pronoun, Subject, Verb in the positive
form
If, Verb in the positive form, Subject
Wh-pronoun, Verb in the positive form,
Subject
If, Subject, Verb in the positive form
45. What is the word order for Y/Nquestions in the reported speech?
If, Subject, Verb in the positive form
Wh-pronoun, Subject, Verb in the positive
form
If, Verb in the positive form, Subject
Wh-pronoun, Verb in the positive form,
Subject
46. Turn the following question ‘Do you
have any plans to go away again?’ in the
reported speech.
He asked me if I had some plans to go away
again.
He asked me why I had some plans to go
away again.
He asked me if I have some plans to go away
again.
He asked me if had I some plans to go away
again.
47. Turn the following question ‘Where did
I park the car?’ in the reported speech.
I wondered where I had parked the car.
I wondered where I parked the car.
I wondered where had I parked the car.
I wondered if I had parked the car.
48. Turn the following sentence ‘Don’t call
the doctor.’ in the reported speech.
He told me not to call the doctor.
He told me not call the doctor.
He told me to not call the doctor.
He told me did not call the doctor.
49. Turn the following question ‘Is Ann
going out tonight?’ in the reported speech.
He asked me if Ann was going out that
night.
He asked me if was Ann going out that
night.
He asked me if Ann was going out tonight.
He asked me where Ann was going out that
night.
50. Turn the following sentence ‘She didn’t
say a word when we met yesterday.’ in the
reported speech.
He said that she had not said a word when
they had met the day before.
He said that she did not say a word when
they had met the day before.
He said that she had not said a word when
they had met yesterday.
He said that she had not said a word when
we had met the day before.
51. Turn the following sentence She asked
me: “Can you see anything on the screen?”
in the reported speech.
She asked me if I could see anything on the
screen.
She asked me if I might see anything on the
screen.
She asked me if I had to see anything on the
screen.
She asked me if I should see anything on the
screen.
52. Turn the following sentence They said:
“There is a power failure.” in the reported
speech.
They said that there was a power failure.
They said that there is a power failure.
They said that there had been a power
failure.
They said that there has been a power
failure.
53. Turn the following sentence He wanted
to know: “When will you apply for that
position?” in the reported speech.
He wanted to know when I would apply for
that position.
He wanted to know when would I apply for
that position.
He wanted to know when I will apply for
that position.
He wanted to know when I can apply for
that position.
54. Turn the following sentence He asked:
“Did they make an announcement
yesterday?” in the reported speech.
He asked me if they had made an
announcement the day before.
He asked me if they made an announcement
the day before.
He asked me when they had made an
announcement the day before.
He asked me had they made an
announcement the day before.
55. Turn the following sentence She said:
“Stop talking at once.” in the reported
speech.
She said to us to stop talking at once.
She said to us not to stop talking at once.
She said to us to start talking at once.
She said to us to not stop talking at once.
56. Turn the following sentence Our friend
said: “The management must put the
customer first. “ in the reported speech.
Our friend said that the management had to
put the customer first.
Our friend said that the management has to
put the customer first.
Our friend said that the management must
to put the customer first.
Our friend said that the management might
put the customer first.
57. He asked: “What does your screen look
like now? “ in the reported speech.
He asked me what my screen looked like
then.
He asked me what my screen looks like
then.
He asked me what my screen look like then.
He asked me what did my screen look like
then.
58. Turn the following sentence She said: “I
am having trouble with my computer. “ in
the reported speech.
She said that she was having trouble with
her computer.
She said that she is having trouble with her
computer.
She said that she will be having trouble with
my computer.
She said that she had trouble with my
computer.
59. Turn the following sentence The
employee asked me: “May I help you? “ in
the reported speech.
The employee asked me if he might help me.
The employee asked me if I might help him.
The employee asked me if he may help me.
The employee asked me if he might to help
me.
60. Turn the following sentence He said to
us: “Do not forget to write down your phone
number.“ in the reported speech.
He said to us not to forget to write down our
phone number.
He said to us not forget to write down our
phone number.
He said to us to not forget to write down our
phone number.
He said to us do not forget to write down
our phone number.
61. The synonym of radically is:
Thoroughly, completely
Rationally
Suddenly
immediately
62. The synonym of proliferation is:
the sudden increase in the number of sth
the sudden decrease in the number of sth
obscolescence
promotion
63. IT is:
the study or use of computers and electronic
systems for storing and using information
the science of designing and operating robots
design of new business processes, usually in
conjunction with digital systems
the crime of deceiving sb in order to get
money or goods illegally
64. Robotics is:
the science of designing and operating robots
the study or use of computers and electronic
systems for storing and using information
study and development of devices that store
and manipulate numbers
design of new business processes, usually in
conjunction with digital systems
65. Digital technology is:
study and development of devices that store
and manipulate numbers
the science of designing and operating robots
the study or use of computers and electronic
systems for storing and using information
design of new business processes, usually in
conjunction with digital systems
66. Our relationship was based on
__________ trust.
Mutual
Additional
Trivial
Careful
67. ’On the payroll’ means:
Be employed by a particular company
Be sent abroad
To groom
To emphasise
68. The synonym of appealing is:
Attractive
Additional
Unattractive
Official
69. We have become completely __________
our car since we moved out of the city.
reliant on
rely on
rely
ready
70. There is a ban on __________ of tobacco
products.
Promotion
Promote
Promoted
promotional
71. ’Inter alia’ is a Latin word for English
words:
among other things
that is
for example
all in all
72. ’To groom’ means:
to prepare someone for a particular job or
activity by giving them special training and
attention
to die out
to conduct
to form
73. Promotional mix includes:
advertising, sales promotion, personal selling
and PR
advertising and sales promotion
sales promotion, personal selling and PR
personal selling and PR
74. He is the firm’s new director of
__________.
Marketing
Merketer
Non-marketer
Customer
75. Data refer to:
Raw, unanalyzed facts, such as numbers,
names or quantities.
Raw, analyzed facts, such as numbers, names
or quantities.
Unanalysed and processed data.
Analysed and processed data.
76. Information is:
Analysed and processed data.
Raw, unanalyzed facts, such as numbers,
names or quantities.
Raw, analyzed facts, such as numbers, names
or quantities.
Unanalysed and processed data.
77. In its purest form, technology is:
How an organisation transforms its inputs
into outputs.
How an organisation transforms its outputs
into inputs.
How an organisation transfers its outputs into
inputs.
How an organisation transfers its inputs into
outputs.
78. Workflow is:
The amount of work to and from an office,
department or employee.
The centre of a computer network to which
smaller computers are attached.
Analysed and processed data.
The highest level of development.
79. ’To obtain a book from storage’ means:
To retrieve
To turn into
To transform
To highlight
80. Obsolescence means:
Extinction or dying out
The highest level of development
Existence
Emphasis
81. The underlined expression in ’He did as
his father did before him.’ means:
Followed in his father’s footsteps.
Came face to face to his father.
Was confronted with his father.
Did not follow his father’s footsteps.
82. The underlined expression in ’Heavy
labour is a dying breed.’ means:
Decreasing
Ingreasing
Becoming popular
Meets the needs of employees.
83. ’To cut the shelf-life of most employees’
skills’ means:
to reduce
to make prominent
to improve
to relate
84. Prevod riječi ‘target marketing’ je:
Ciljni marketing
Masovni marketing
Industrijski marketing
Marketinška komunikacija
85. Prevod riječi ’mass production’ je:
Masovna proizvodnja
Masovna potrošnja
Masovni marketing
Proizvodnja
86. Prevod riječi ’public relations’ je:
Odnosi sa javnošću
Slika koju ljudi imaju o jednoj kompaniji
Javnost
Lice zaduženo za odnose sa javnošću
87. Prevod riječi ’obsolete technology’ je:
Zastarjela tehnologija
Informaciona tehnologija
Savremena tehnologija
Korisnik tehnologije
88. Prevod riječi ’advanced technology’ je:
Moderna tehnologija
Zastarjela tehnologija
Informaciona tehnologija
Transfer tehnologije
89. Prevod riječi ’word-of-mouth
communication’ je:
Usmena komunikacija
Pismena komunikacija
Reklama
Automatizacija procesa rada
90. Prevod riječi ’Psychographic
segmentation’ je:
Psihografička segmentacija
Geografska segmentacija
Segmentacija tržišta na osnovu demografskih
karakteristika potrošača
Segmentacija tržišta prema ponašanju
potrošača
91. Prevod riječi ’Behaviourial segmentation’
je:
Segmentacija tržišta prema ponašanju
potrošača
Psihografička segmentacija
Geografska segmentacija
Segmentacija tržišta na osnovu demografskih
karakteristika potrošača
91. Prevod riječi ’Demographic
segmentation’ je:
Segmentacija tržišta na osnovu demografskih
karakteristika potrošača
Segmentacija tržišta prema ponašanju
potrošača
Psihografička segmentacija
Geografska segmentacija
92. Prevod riječi ’Geographic segmentation’
je:
Geografska segmentacija
Segmentacija tržišta na osnovu demografskih
karakteristika potrošača
Segmentacija tržišta prema ponašanju
potrošača
Psihografička segmentacija
93. Prevod riječi ’Sales promotion’ je:
Unapređenje prodaje
Prodajna orjentacija
Prodajna kampanja
Pomoćnik u prodaji
94. Prevod riječi ’personnel recruitment’ je:
Anagažovanje kadrova/personala/osoblja
Angažovati
Osoblje
Reinžinjering
95. Prevod riječi ’product warranty’ je:
Garancija za proizvod
Uzorak proizvoda
Pozicioniranje proizvoda
Imidž proizvoda
96. Prevod riječi ’customer loyalty’ je:
Sklonost kupaca da kupuje u istoj prodavnici
Kupac
Odanost
Trošenje novca
97. Prevod riječi ’data processing’ je:
Obrada podataka
Biblioteka podataka
Unos podataka
Podaci
98. Prevod riječi ’computer-aided design’
je:
Projektovanje pomoću računara
Obuka pomoću računara
Učenje pomoću računara
Nastava pomoću računara
99. Prevod riječi ’computer-assisted
learning’ je:
Učenje pomoću računara
Projektovanje pomoću računara
Obuka pomoću računara
Nastava pomoću računara
100. Prevod riječi ’computer-assisted
teaching’ je:
Nastava pomoću računara
Učenje pomoću računara
Projektovanje pomoću računara
Obuka pomoću računara