Persuasive Speeches - Gordon State College

Chapter 16 Recap/Lecture
Your next speech….
Monday, April 4th and Wednesday, April 6th
Tuesday, April 5th and Thursday, April 7th
Speech sign ups week before
Research required: at least 4 sources (with
Areas of Focus: EVERYTHING
Materials: Outline & note cards
Visual aid: PowerPoint (emailed to by 8 a.m. on
the day of your presentation; also bring a back up
We will discuss use of PowerPoint next week
Informative vs. Persuasive
 Knowledge
and Understanding vs.
Attempting to change or convince
 Similarities: clear and concise, organized,
strong delivery, ethical, credible,
appropriate use of language
Importance/Role of Persuasion
 Persuasive
speech: ‘attempting to create,
reinforce, or change your audience’s
beliefs or actions’ (p. 300)
 Understanding persuasion—important for
speakers and listeners
 Speaker as advocate
Ethical Persuasion
 Ethical
goals and methods
 Avoid subtle and blatant dishonesty
 Power of language
 ‘learn about all sides of issue and
competing viewpoints’ (p. 301)
Persuasion as Psychological
2 or more viewpoints; competing or different
Degrees of Persuasion
Strongly opposed -------------- Strongly in favor
Audience analysis/centeredness 
knowledge AND attitude
Mental dialogue (give and take) with
Set realistic goals
Will everyone change their beliefs/opinions after
hearing one speech?
Target Audiences; Audience
 Advertising
= big example of persuasion
and targeting audiences
 Check out these ads; what’s the
persuasive message & who is the target
Types of Persuasive Speeches
 Persuasive
speeches on
Questions of Fact
Questions of Value
Questions of Policy
Addressing Questions of Fact
 True
answer exists; may not have enough
information yet
 Inconclusive info
Speculations and Predictions
 Choose
side -- present those facts,
 Popular org. pattern – Topical
Main points = reasons to agree
Addressing Questions of Value
 Includes
facts; Demands value judgments
 Right or wrong? Good or bad? Moral or
immoral? Fair or unfair?
 Pick a side; justify your claim
Standards for the value judgment?
 Popular
org. pattern – Topical
Establish the standards  apply the
Addressing Questions of Policy
Course of action – should or shouldn’t be
Can include questions of fact and/or value;
step further by deciding what should be done
Passive agreement vs. Immediate action
Convincing that something should be done vs.
Convincing someone to do what should be
done (specific call to action)
Must identify need, plan, and practicality
Addressing Questions of Policy
Popular org. patterns
Problem-Solution Order
Problem-Cause-Solution Order
Identify the problem  analyze cause of problem 
solution to problem
Comparative Advantages Order
Need/seriousness of problem  plan for solving the
Each main point = why your solution is better than
Monroe’s Motivated Sequence (MMS)
Attention, need, satisfaction, visualization, action
 Will practice next class (SW#14)
Speech Workshop #13
Topic Plan and Audience Analysis
Speech Workshop #14
Due Monday, 3/21 for MW class (and Tuesday, 3/22 for TR
Find an example of a (short) EFFECTIVE or
INEFFECTIVE persuasive speech
Bring in a typed 1 page, double-spaced
document with the following
Link to speech
Explanation of why it was effective or ineffective
You must comment on the speaker’s persuasive
technique, organization, and delivery
 Should be at least half a page
 Type your name in the top left corner and then
start the content. Use size 12, Times New Roman,
1 inch margins.
Be prepared to pull up the link in class and