Table of Focus 2010 - Persuasive
Persuasive
Media techniques
Writing
Advertising (Media Focus)
TV commercials, radio, internet
ads
Packaging/Branding (mascot,
color combinations, symbols,
slogans)
How do authors use the
resources of language to impact
an audience?
How can you use advertising
techniques to write an
advertisement?
How do authors use point of
view, advertising techniques
and bias in an argument to
persuade their audience?
What makes a brand/packaging
logo standout?
Why is it important that a
company makes their product
memorable?
Sitcoms (Media Focus)
movies (product placement)
video games at product
websites
TV Script for a commercial
(create the storyline)
Persuasive Essay – use a
storyline to persuade
News programs (Media Focus)
News Articles
Speeches
How do authors use current
events to persuade his/her
readers to support their
opinion/position?
How does using context clues
impact understanding media
focus?
Write TV or movie script that
persuades
Persuasive Speech – include a
storyline to persuade
How do authors use story
elements to persuade readers?
How is research used in essays
to influence readers?
How does author’s perspective
Table of Focus 2010 - Persuasive
Traits?
What traits are present in an
effective argument?
What makes one inference
stronger than another?
How do advertisers use
& personal bias influence the
reader?
How do I know when an
How do propaganda techniques
argument is effective when
differ among listening to
writing?
commercials, watching TV
commercials, or reading print
ads?
How do I use concrete ideas
How do I use abstract ideas and
and strong text support to make strong text to understand and
inferences?
support inferences?
How does making strong
How does making strong
inferences based on the author's inferences based on the author's
choices (clear paragraphing,
choices (clear paragraphing,
quotations, organization of text, quotations, organization of text,
formatting devices, and mode
formatting devices, and mode
of development used) impact
of development used) impact
my understanding of the text?
my understanding of the text?
How does the writer/producers
use of visual and sound
techniques shape understanding
and influence the viewer?
How does point of view and
How does point of view and
bias influence viewers to
bias influence the viewer's
support the author’s position?
interpretation of the text?
Why should I be aware of fact
vs. opinions and how should I
weigh the facts vs. opinions in
an article, essays, or speeches?
How can a viewer be attuned to
How can facts and opinions
determine the outcome of an
argument?
How can an author’s purpose
Table of Focus 2010 - Persuasive
propaganda to get their point
across?
How do I state and support my
position as a persuasive writer?
What style and words are most
effective for my audience?
How does an author use
multiple meanings of a word to
influence my decisions about a
product?
How does summarizing help
me to better understand what I
read?
In what ways do the advertisers
hope to use specific word
choice and propaganda
techniques to influence my
decisions about a product?
How are persuasive techniques
(ones not used in
advertisements) used in essays
the writers'/producer's purpose?
How are plot devices used in
sitcoms (audience-centered)?
What impact do stereotyped
stock characters have on the
viewer of a sitcom?
How do I state and support my
position as a persuasive writer?
What style and words are most
effective for my audience?
How can following group
protocols allow everyone’s
ideas to be heard?
How does summarizing help
me to better understand what I
read?
influence a viewer’s position of
a text?
How do plot events help the
reader understand the storyline?
How do I state and support my
position as a persuasive writer?
What style and words are most
effective for my audience?
How does an author use
multiple meanings of a word to
influence my decisions about
different news stories?
How does summarizing help
me to better understand what I
read?
In what ways do biases
presented by advertisers/news
media influence a reader’s
decision?
How do
Table of Focus 2010 - Persuasive
to influence a reader?
Why is it important to be aware
of an author's perspective and
personal bias? (8th grade)
How do I identify arguments in
persuasive pieces?
How can I use propaganda
techniques to influence others
to purchase my product?
How do I know when an
argument is effective when
writing?
Why is it important to be aware
of an author’s perspective and
personal bias?
How can I identify an author’s
position using generalizations?
Why is it important to be aware
of an author’s perspective and
personal bias?
How do I analyze arguments in
persuasive pieces?
How do I know when an
argument is effective when
writing?
How can I use persuasive
techniques to influence others
to purchase my products?
How do I know when an
argument is effective when
writing?
How do the propaganda
techniques differ among
listening to commercials, watch
TV commercials, or reading
print ads?
How do persuasive techniques
differ among listening to
commercials, watching TV
commercials, listening or
reading news stories?
How do making generalizations
and drawing conclusions work
together to understand an
author's position?
How do readers make meaning
from persuasive text?
How does the author's style
provide clarity or effect?
What influence does making
judgments have on how I
evaluate text?
Table of Focus 2010 - Persuasive
How does your purpose drive
which techniques you select for
your speech?
How do effective writers hook
and hold their audiences
attention?
How do I logically and
smoothly progress from one
idea to the next?
How do I build my argument to
effectively influence my
audience?
How are your choices going to
influence those who listen to
your speech?
How do speakers use oral
techniques to persuade their
audience?
How does being aware of
persuasive techniques help you
make decisions about your
opinion on an issue?
How is written language
different from spoken
language?
How does bias influence the
message of news programs or
articles?
What are the responsibilities of
a news reporter when
Table of Focus 2010 - Persuasive
determine what gets reported in
the news?
Other Persuasive Opportunities
Political Campaigns
Political Cartoons
Radio Talk Shows/TV (Hannity and Combs)
Get Rich Quick Schemes – advertising
Non-Profit Solicitations
Door to Door Salesman
Sales techniques
Bumper Stickers
Editorials