Persuasive Campaign – The Tragedy of Julius Caesar
Presentation Date(s): December 7 and 8 (the day I have you in class)
Friends, Romans, countrymen and women! Through advancements in time travel, Roman leaders have traveled and
settled in our community of Brandon. Now the following candidates are running for mayor of our city: Brutus, Caesar,
Antony, and Cassius.
Choose a candidate to support. Your candidate needs you to be his campaign manager. It’s your job to speak on behalf of
your candidate and persuade your audience to vote for your candidate by crafting a persuasive speech using textual
evidence from the play. In addition, you will create a campaign advertisement. Note: This project consists of a
persuasive speech (Summative), outline of speech on notecards (Formative), and a campaign advertisement
shared with me on Google Presentation (Formative).
Please note: You are making a speech on behalf of your candidate, but you are NOT the candidate; rather, you are a
friend of the candidate’s, and you are speaking on his behalf. We will use our imaginations for this project, so consider
these candidates to be alive and qualified to run this city.
Persuasive speech: Summative grade/100 points
I Introduction that “hooks” your audience: 15 points
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Provide the name of your candidate and concise reason why he should be mayor (ethos/pathos)
Establish your candidate’s credibility (ethos)
II Body: 50 points
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Reasons why you support your candidate (logos)
o Provide text evidence to reference candidate’s positive traits (At least two strengths of your candidate)
o Each strength must have concrete evidence from the text of the play proving that your character
possesses that strength
o For the bullets above, you must use text evidence with page # (what the text says); and
o Provide analysis of the text (what the text means)
Real-world connection (logos and pathos) o Explain what your candidate will do to make Brandon a better community
Acknowledge your candidate’s weakness(es) and explain why it would not be a concern (For example, “Brutus
may appear naïve and gullible in Act II, but really...”)
(ethos, logos, and pathos)
Explain why the other candidates would be poor choices for mayor; text evidence must be included to support
your claims (ethos, logos, and pathos)
o Must use text evidence with page # (what the text says)
o Provide analysis of the text (what the text means)
III Conclusion (ethos, logos, and pathos)15 points
• Provide a memorable, catchy ending, such as a play on words, parallelism, idiom, alliteration, repetition, rhyme, etc.
• Include a call to action (Remember – you want the audience members to vote for your candidate!)
• Note: You will create an outline that follows the requirements. You will also create notecards based on the
outline. You must turn in your notecards of speech, which should follow the requirements of this outline
immediately after you have given your speech – 2, 100 points/formative grade
Procedure: 20 points
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Your speech should be 90 to 120 seconds in length (practice your speech and time it!) You will make reasonable eye contact You will strive for a confident and professional demeanor You will wear toga attire: o Wear a toga (over your school clothes); optional Roman hairdo/laurel wreath
o You will come to class dressed in this attire! No dressing during class.
Advertising campaign (two parts/two slides total): (ethos, logos, and pathos) 100 points/formative
1. Social media (Twitter) ad (25 points): Up to 144 characters - persuading the recipient to vote for your candidate
-Put the social media ad on a Google presentation slide to be “shared” with me through Google
Docs/Presentation
- 16 point font or larger (text must fit on one slide)
2. Computer-generated campaign ad: (ethos, logos, and pathos) (75 points)
Using the same Google Docs/Presentation as above, create another presentation slide and ”share” with me; create a
billboard that can also be used as a yard sign as follows:
-Candidate’s name: 5 points
-Catchy, memorable slogan for the candidate: 20 points
-Direct quote by your candidate from the play that gives insight into your candidate’s leadership ability/reference
the act and scene number for the above-listed quote: 15 points
-Creative colors/design appropriate for the task (16 point font or larger): 25 points -Following directions: 10 points
• You will find a copy of the play at this link: http://www.gutenberg.org/cache/epub/1120/pg1120.txt Grades for this Assignment
Formative – Outline
Formative – Notecards
Formative – Campaign (Social Media and Computer-generated Ads)
Summative – Speech