The Premium Business Information Source™
About Alacra
• Founded in 1996.
• Privately held, profitable company.
• Headquartered in New York.
– European HQ in London
• More than 50 information technology, sales,
and marketing professionals.
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Alacra Overview
• Leading provider of business and financial
information.
• Aggregate and concord more than 120
premium business information databases.
• Global customer base with more than 650
financial institutions, management consulting
firms, and law firms.
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The Alacra Advantage
Alacra helps find, organize, package and
present critical business information
required to execute transactions, manage
client engagements, perform due diligence
and research business opportunities.
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The Alacra Store
• Launched January 2007.
• A true e-commerce site.
– Emphasis on usability, online marketing, web
analytics, and search engine optimization.
• Enables purchase of high-quality premium
business information on an "as-needed" basis.
– No subscription fees.
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AlacraStore.com
• The Premium Business Information Source™
– The breadth and depth of our content creates a “one-stop shop” for research.
• Diverse content from over 35 publishers:
– Company Profiles
• D&B, Gale, Datamonitor, Hemscott, etc.
– Credit and Investment Research
• Thomson Investext (SG Cowen, A.G. Edwards,..), Moody’s, S&P, Fitch, etc.
– Market Research
• Forrester, Datamonitor, EIU, Thomson Market Research, etc.
– Economic Data
– News
• Covering 45,000 Public and 500,000 Private Companies.
• Focus is on content that is not available elsewhere online.
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Alacra Store Publishers (just a few)
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Alacra Store Homepage
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Alacra Store Keyword Search Results
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Alacra Store Company Snapshot
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Alacra Store Affiliate Program (PCAN)
• PCAN (Premium Content Ad Network)
• Monetize your existing website traffic by integrating
the Alacra Store into your site.
– Earn revenue for any Alacra Store sale directly referred by
your site for 7 days after initial visit. Revenue is then
earned on a transactional basis going forward.
• Pay Per Action
• Offer relevant content to your existing customers
creating a more profitable user experience.
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Alacra Store Affiliate Program (PCAN)
• Easy integration
– Contextual Ad with Clickable search results.
• Simple technology
• Customizable presentation
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PCAN Example
Alacra Ad
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PCAN Example
Alacra Ad
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PCAN Example
New
Reseach
Page
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PCAN Ad Setup
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PCAN Royalty Reporting
• One Investext Document Purchase
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Sample Websites
• www.alacrastore.com/PCAN
– Type in a ticker symbol - JNJ
• www.alacrablog.com/alacrablog/2007/08/yhoo---the-last.html
– Scroll to the bottom of the page to view the PCAN ad
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The Premium Business Information Source™
Steve Goldstein
Ron Waksman
Chief Executive Officer
VP E-Commerce
steven.goldstein@alacra.com
ron.waksman@alacra.com
212-806-3850
212-806-3891
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