EUT 123:
BUSINESS
COMMUNICATION
COURSE COORDINATOR
En. Mohammad Rezal Hamzah
Deputy Director, Centre for
Corporate Development
Email: rezal.unimap@gmail.com
Tel: 04 – 979 3659 (Off.) /
017 – 602 4406 (Mobile)
LECTURER
Pn. Nor’izah Ahmad
Chairman Programme, Center for
Communication technology and human
development
Email: izah@unimap.edu.my
Tel: 04 – 979 8159 (off.) / 019 – 497 0233
(mobile)
ADMINISTRATION
Ice Breaking
 Appoint class monitor
 Breaking into groups (class activities &
coursework
 Appointing a leader/head in each group

INTRODUCTION
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Course code
Course title
:
:
Number of unit :
Course type
:
Prerequisite
:
EUT123
KOMUNIKASI PERNIAGAAN
/BUSINESS COMMUNICATION
3 ( 3 + 0)
Teras/Core
Tiada/Nil
Weekly schedule
DAY/TIME
8.00 - 10.00 AM 10.30 - 12.00 AM 12.00 - 2.00 PM
8 - 9.30 am
21A 21B
DKKA1
(130)
10.30 - 12 pm
21C
BKKA2 (65)
MON
10.30 - 12 pm
21A + 21B
DKKA1
TUE
12.00 pm - 1.30
pm
21C
BKKA 2
TEXT BOOKS & REFERENCES

Reference Books :
V. Thill, Courtland L. Bovee. Excellence in
Business Communication. 9th ed. Pearson.
 John
Merrier, Logan, Williams. Business
Communication. Thomson - South Western.
 Krizan,
EVALUATION

Individual Task
I.
II.

Public Speaking (topic for public speaking.doc)
Report writing (Due Date : 20 March 2012)
Group Assignment
I.
II.



10%
Report
Presentation
20%
:
:
Mid Semester Examination
Final Examination
TOTAL
10%
10%
20%
50%
100%
COURSEWORK &
REPORT SUBMISSION

FORMAT:
1.
2.
3.
4.

Font: Times New Roman
Size: 12 points
Double Spacing
A4 Paper
REFERENCES (if any):
1.
2.
Minimum of 5 references (books, journal, article, academic
writing)
APA style citation
**PLAGIARISM WILL NOT BE TOLERATED**
E.g. for APA Style Citation

Books
B.Aubrey Fisher, Small Group Decision Making:
Communication and the Group Process, 2nd ed. (New
York: McGraw-Hill, 1980), 145-149.

Journals
Brown, J. F. (2006). Developing Communicative
Competencies for a Learning Organization. Journal of
Management Development. Vol. 25 No.3 , 201-212.
E.g. for APA Style Citation

Articles
Craig S. Smith, “Beware of Green Hats in China and
Other Cross Cultural Faux Pas,” The New York Times,
30 April 2002, C11.

Internet
Lynn Gaertner-Johnston, “Found in Translation,”
Business Writing Blog, 25 November 2005 [accessed 18
August 2008] www.businesswritingblog.com.
WEEKLY SCHEDULE
Study
Week
Course Content
1. Introduction to business communication
1
- definition of communication
20-21 feb
- Importance of communication in global business
- Types of business communication
Rezal
2. Purpose of business communication
- information sharing
27-28 Feb
- relationship development and maintenance
- business networking
- managing purposes
Rezal
2
3&4
3. Interpersonal communication in business
5-6/2/2012
- superior subordinate communication,
12-13/3/2012
- social relationships in business
5&6
19-20/3/
26-27
4. Intercultural communication in business
- understanding of intercultural context in business
- communicating across culture
- challenges in global business communication
DUE DATE INDIVIDUAL ASSIGNMENT
= 20 MARCH 2012
Norizah
Rezal
7
2-3
/4/2012
5. Small group communication
- small group formation in business
- group dynamics and non-verbal communication
- problem solving and decision making
- conflict management in groups
MID TERM TEST 4 APRIL 2012 – DKG 4 & DKG 5
8
Semester break ( 7-15 April 2012)
Rezal
9 &10
6. Communication skills in business communication
- Listening
16-17/4/2012
- speaking
- memo
24-24/2012
-presentation
-discussions,
-negotiations
11 & 12
30/4 – 1/5/
7. Advertising And Public Relation In Business
- Definition of advertising and public relation
- Types of advertising and public relation
- Strategies of advertising and public relation in
business
Contexts
Norizah
Norizah
13
7-8/5/2012
8. Information Communication Technology In
Business Communication
- Internet
- Intranet
- Email
- Business Websites
14
PRESENTATION
14-15/5/2012
rezal
Assignment
Individual assignment- Public
Speaking
Topics For Public Speaking:
1.
1Malaysia – Political Statement Or Call For Unity
2.
Flood In Perlis . Who Will Be Responsible?
3.
What Will Happen to Students With CGPA Below
2.5? What should they Do?
4.
Rempit Among Universities Student
5.
How do i look?
6.
First-class Mentality Among Students: How Should
We Go About ?
7. Negotiation Skills
8. How To Convince Student To Study At UniMAP
9. Social Network site – Friends Or Enemy
10. What Will I Do If I Am The Prime Minister Of
Malaysia For One Day
11. Sex Among Youth – Where I Stand
12. My lovely idol
13. Perlis As Agro-Tourism State
14. Political Parties In Malaysia From My Perspective
15. Reality Programme – Are Malaysians That
Desperate? / Quality Or Quantity
16. Mahathir vs Najib
17. How Do PPIPT Achieve Its Vision To Become Top
Business School – Role Of Students And Lecturers
18. My best friend forever
19. Sex Education : Are We Ready For It ?
EUT 123: GROUP ASSIGNMENT
The roles of communication in business / organisation:
 You are required to interview the
Manager/executive and investigate the functions of
communication in the organisation. The investigation
should assist you to discover the contribution made
by the said department in increasing the sales for
the organisation as well as projecting good image
and reputation. This project should be based on the
context of communication roles in business.
Questions to be asked
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The profile of the company/organization
To what extent communication in organization
contribute to the company’s performance
What are the channels of communication being
used in the company
How frequent the manager/executive use
communication as part and partial of organization
behavior
What are the challenges of implementing
communication in organization.

The followings are the requirement upon submission of the report:

Biography of the Manager
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Business Card of the Manager
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Group photo with the Manager
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Record of the interview session (burn in the CD)
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Verbatim transcribes of the interview (attach it as appendix)
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Deadline: 4 April 2012 (Wednesday) – During Test
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Number of pages: Minimum of 8 pages; Maximum of 10 pages (not include
the appendixes) .
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**PLEASE CONSULT YOUR GROUP LECTURER FOR FURTHER
INFORMATION**
THANK YOU