Matakuliah
Tahun
: U0062/Strategi Manajemen Persuasi
: 2006
Komunikasi Verbal & Non Verbal
Pertemuan 4
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Verbal Communication
Lambang (simbol) bermakna dioperasikan
dalam proses komunikasi antar partisipan.
Jika di antara partisipan terdapat kesesuaian
pemahaman tentang simbol-simbol tersebut,
tercapai suatu keadaan yang bersifat
komunikatif.
Jika tidak, maka sebaliknya, terjadilah
keadaan tidak komunikatif. Interaksi antar
partisipan ini berusaha untuk saling
memahami apa yang disampaikan oleh
partisipan lainnya, berusaha untuk mencapai
pengertian bersama (mutual understanding).
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Verbal Communication
Dalam proses ini, simbol-simbol yang
digunakan oleh partisipan terdiri dari simbolsimbol verbal (lambang bahasa, baik lisan
maupun tulisan) dan simbol-simbol nonverbal (gerak anggota tubuh, gambar,
warna, dan berbagai isyarat yang tidak
termasuk kata-kata atau bahasa).
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Effective Verbal Communication
1. Plan the conversation in advance wherever
possible. Think of the personality and behavior of
the person you are speaking to, the subject, the
reaction it's likely to evoke, and the directions it's
likely to take, and prepare accordingly.
2. Organize your thoughts, for you can't speak
coherently if your thoughts are jumbled. Be clear
about the message you want to convey.
Communication being the dynamic process it is,
you need to be fully present during the discussion
so you can organize and reorganize your thoughts
as it progresses.
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Effective Verbal Communication
3. Pay attention to non-verbal signals. Your body
language, gestures and facial expressions need to
be consistent with your verbal message in order to
achieve the desired outcome.
4. Less is more. Your communication goal is to
convey a message and elicit a certain response. Be
succinct - emphasis key points simply and answer
questions directly. You'll detract from your message
by repeating yourself and excessively reiterating
points.
5. Whether you are selling a service, an idea, a new
system, or a change in direction to a client, put it in
terms of how it benefits them, whether by improving
efficiency or by saving them money, time, staff,
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headaches or tax office audits.
Non-Verbal Communication
Sebagai simbol non-verbal, gambar daoat
dipergunakan untuk menyatakan pikiran atau
perasaan. Sebelum tulisan ditemukan, pada
masa prasejarah gambar telah memiliki
kemampuan bercerita dengan bahasa rupa.
Bahkan dalam hal tertentu, gambar bisa lebih
efektif dari bahasa verbal. Gambar di masa
itu dimanfaatkan sebagai media pendidikan
dan transfer tradisi oleh para tetua kepada
generasi berikutnya.
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Non-Verbal Communication
Gambar pun mengalami pertumbuhan dan
perkembangan sesuai dengan dinamika
masyarakat dan perkembangan teknologi.
Selain terbuka kesempatan untuk
mengembangkan dunia gambar sebagai
media estetika yang ekspresif, gambar tidak
pernah kehilangan peranan sebagai media
komunikasi.
Salah satu media komunikasi yang identik
dengan gambar ialah komik.
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Non-Verbal Communication
Nonverbal communication : usually
understood as the process of sending and
receiving wordless messages. Such
messages can be communicated through
gesture; body language or posture; facial
explored and eye gaze; object
communication such as clothing, hairstyle
or even architecture; symbols and info
graphic; prosodic features of speech such
as intonation and stress and other
paralinguistic features of speech such as
voice quality, emotion and speaking style.
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Non-Verbal Communication
• Non-verbal communication includes facial
expressions, eye contact, tone of voice, body
posture and motions, and positioning within
groups. It may also include the way we wear
our clothes or the silence we keep.
• In person-to-person communications our
messages are sent on two levels
simultaneously. If the nonverbal cues and the
spoken message are incongruous, the flow
of communication is hindered. Right or
wrong, the receiver of the communication
tends to base the intentions of the sender on
the non- verbal cues he receives.
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Non-Verbal Communication
Categories:
• Physical. This is the personal type of
communication. It includes facial expressions, tone of
voice, sense of touch, sense of smell, and body
motions.
• Aesthetic. This is the type of communication that
takes place through creative expressions: playing
instrumental music, dancing, painting and
sculpturing.
• Signs. This is the mechanical type of communication,
which includes the use of signal flags, the 21-gun
salute, horns, and sirens.
• Symbolic. This is the type of communication that
makes use of religious, status, or ego-building
symbols.
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