Intro to Tourism & Hospitality

Chapter 13


Introduction to Tourism and Hospitality in BC by

Morgan Westcott, Editor, (c) Capilano University is used under a CC-BY 4.0 International license.

This chapter is by Micki McCartney and Lynda Robinson and is used under a CC-BY 4.0 International license.

Learning Outcomes

 Identify and define the steps in career planning

 Identify aspects of labour market information

 Compare and describe types of work learning experiences

 Describe tools and strategies to successfully complete work experience

 Explore career management strategies for workplace success

 Review industry career profiles and professions for common themes

Career Planning

 “An ongoing process through which an individual sets career goals and identifies the means to achieve them”

(Shepard and Mani, 2013)

 Requires you to understand your values, interests, skills

 Is an ongoing process

Figure 13.1: Students from VIU hone their skills and network at a case competition

Five Essential Steps of Career Planning


Conduct a self-assessment


Research the labour market


Create your career search toolkit


Put your career campaign into action


Engage in networking

1. Conduct a Self-Assessment

 Process where you gather information about yourself so you can make the right career decisions

 Values, interests, personalities, skills

 Think back to when you were a child – what hopes and dreams did you have then? What has changed?

 Create a personal value statement

 Ask a friend or family member how they see you (list

10 words)

 Choose the 2 tourism/hospitality sectors that appeal the most to you, and list the reasons why

2. Research the Labour Market

 Visit tourism and hospitality job boards to identify demand




 Follow companies and sectors in the media

 Figure out where the opportunities are – how big is your target?

3. Create a Career Search Toolkit


Personal attributes: what you are like as a person/employee


Technical skills: specific skills and knowledge for certain types of work (e.g. Point-of-Sale proficiency)


Transferable skills: skills you can use for a variety of tasks and jobs (e.g. how to read a balance sheet)

 Cover letter

 Resume

 Reference List

 Social media profiles:

LinkedIn, etc.

 E-portfolio or other current tools

Toolkit Components

Figure 13.2: A branded set of tools

4. Put Your Career Campaign Into Action

 Make a list of companies to target, and approach them

 Remember most jobs are found through the hidden job market

 Don’t have connections? Make them!

 Search the web for the key people in HR departments

 Connect with alumni from your program (ask faculty)

 Contact the person working in your dream job

 Ask friends and family who they know in the industry

Informational Interviews

 Write a short script

 Reach out to your contacts

 Quick meeting (under 30 minutes)

 Ask in-depth questions (answers NOT on company website)

 Culture of company

 Growth pattern

 Training and career support

 Say thanks and follow up

5. Engage in Networking

 Conduct info interviews

 Maintain contact with classmates and faculty

 Attend conferences

 Participate in case competitions and academic contests

 Use social media

 Maintain contact with coworkers

Figure 13.3: Students at a networking event

Work Experience

 Experiential learning: action-oriented, learnercentred, geared towards process (not outcomes)

 Co-op education

 Internship

 Practicum

 Service learning

 Volunteering

 Much higher success rates for students and grads with experience in the field

Keys to Success in the Workplace

 Research and understand the organization's culture and ensure you work within their norms

 Pick a placement or job where this fits you

 Show initiative on the job

 Ask to observe a meeting

 Ask to shadow a manager in another department

 Read through policies and plans, ask questions

 Offer up your skills (e.g. create a social media account or training manual)

Practise Conflict Management

 Tourism and hospitality = people industry

 Conflict management is an essential skill




 Be friendly, positive, and direct

Success Stories: Brock Martin

Account Manager,

 Vancouver Community

College BHM

 “Have a passion for guest services and for helping people … think quickly and be a good problem solver”

Figure 11.4: Brock Martin

Success Stories: Katie Clarke

Marketing Coordinator,

Parkside Hotel & Spa

 Vancouver Island University

Diploma of Hosp Man

 “Hospitality can be a career if you stick with it”

 “Keep up with new training and volunteering, most workplaces encourage it!”

Figure 13.5: Katie Clarke

Success Stories: Ana Rowinska

Project Coordinator, MCI

Group Canada

 Capilano U BTM

 “Both education and experience are important to being an event coordinator”

 “Long workdays are common

… commitment and the ability to be flexible are key”

Figure 13.6: Ana Rowinska

Success Stories: Christine McCann

Senior Conference Services

Manager, Fairmont Chateau


Douglas College Hotel and

Restaurant Mgmt

“I started at the hotel as a

SWEP (student work experience)”

“Takes passion and an understanding and appreciation for the guest experience”

Figure 13.7: Christine McCann

Success Stories: David Wooldridge

 Owner and Founder, Ridge Wilderness Adventures

 Capilano U Outdoor Recreation Management

 “This work is for those who don’t like to have a fixed routine”

 “This industry is all about the people that you know

– go to every event and course you can to meet people and get known”

Success Stories: Cleopatra Corbett

Long-range Planner, City of


Vancouver Island U BTM

“My first experience in community planning came during my third year co-op”

“Have mentors you respect and admire”

“Get experience before graduating through volunteer work, internships, or co-op”

Figure 13.8: Cleo Corbett

Success Stories: Marie-Cat Lapointe

Travel Designer Team Lead,

Discover Holidays Inc.

 Capilano U Tourism Diploma

 “Students wanting to get into the tour operator sector need to have a tourism education”

 “You also need skills in customer service, sales, cultural practices, marketing, and a real passion for the products”

Figure 13.9: Marie-Catherine Lapointe

Figure 13.10: Jody Young

Success Stories: Jody Young

 Industry and Community

Services Mgr, Tourism

Vancouver Island


 “Jump at an entry-level opportunity as it will be your door to advancing your career”

 “Take advantage of student rates at industry events to rub shoulders with folks at the top of the game”


 Tourism and hospitality careers depend on:

 Reaching out and meeting people (networking)

 Gaining practical experience

 Having a great attitude and work ethic

 Committing to ongoing learning about the world, the industry, and yourself

 Remember: career planning is an ongoing process, revisit these steps for future success


Shepard, B. & Mani, P. (2013).Career development practice in

Canada: Perspectives, principles and professionalism. Toronto, ON:

Canadian Education and Research Institute for Counselling (CERIC).


Figure 13.1

VIU diploma winners by LinkBC is used under a CC-BY 2.0 license.

Figure 13.2

Green Resume CV & Business Card by buyalex is used under a CC-BY

2.0 license.

Figure 13.3

006 LinkBC Student-Industry Rendezvous 2013 by LinkBC is used under a CC BY

2.0 license.

Figure 13.4

West Coast Sightseeing’s booth by LinkBC is used under a CC-BY-NC-SA

2.0 license.

Figure 13.5

Brock Martin by Melissa Phung for LinkBC is used under a CC-BY-NC-ND

2.0 license.

Figure 13.6

Katelyn Clarke by Vivian Kereki for LinkBC is used under a CC-BY-NC-ND

2.0 license.


Figure 13.7

Anna Rowinska by Karl Rowinski for LinkBC is used under a CC-BY-NC-ND

2.0 license.

Figure 13.8

Christine McCann by Beth Pink for LinkBC is used under a CC-BY-NC-ND

2.0 license.

Figure 13.9

Cleo Corbett by Digital Dean Photography for LinkBC is used under a CC-BY-NC-

ND 2.0 license.

Figure 13.10

Marie-Catherine Lapointe by Marie-Catherine Lapointe for LinkBC is used under a CC-BY-NC-ND 2.0 license.

Figure 13.11

Jody Young by Landon Sveinson Photography for LinkBC is used under a CC-

BY-NC-ND 2.0 license..