MIS5801 – Managing Information in the Enterprise
Summer 2012 (May 26 – June 3, 2012)
Singapore
About the Instructor:
Sunil Wattal (swattal@temple.edu)
201E Speakman Hall
http://community.mis.temple.edu/swattal
Phone: 215-204-3059
Course Site:
We will use the MIS Community Site in this course instead of Blackboard. The URL is:
http://community.mis.temple.edu/mis5801sec951s112
I set up an “empty” course in Blackboard and enrolled all of you in it. This link is posted there as
an Announcement.
Course Description:
This course provides an introduction to the strategic role of information technology in today’s digital
centric world. You will learn how to apply systems thinking to analyze and understand organizational IT
strategy and usage. You will also learn how to apply theories of innovation to analyze the disruptive
potential of technology.
Course Objectives:





Understand the strategic role of IT
Analyze and assess the technical and management foundations to lead successful IT initiatives
Differentiate between different types of organizational information systems and their usage and
role
Analyze and assess the disruptive potential of new and emerging technologies
Understand the issues involved in managing information systems and technology in a global
environment
MIS5801
Syllabus
Page 2
Required Textbook:
There is no required textbook for this course. There is a set of cases required for the course (see the
“Cases” section of the syllabus). There will also be assigned readings throughout the course. Check the
course schedule for the dates each reading and case is due.
Evaluation and Grading
Item
Percentage
Journal
Participation
Case Presentations (2)
Final Exam
Scale
20%
30%
25%
25%
94 – 100
90 – 93
87 – 89
83 – 86
80 – 82
77 – 79
A
AB+
B
BC+
73 – 76
70 – 72
67 – 69
63 – 66
60 – 62
Below 60
C
CD+
D
DF
Grade
Criteria
A and A
The assignment consistently exceeds expectations. As such, it demonstrates originality of
thought and creativity throughout. Beyond meeting all the required elements, new
concepts and ideas are detailed that transcend general discussions along similar topic
areas. There are very few significant mechanical, grammatical or organizational issues that
detract from the presented thoughts.
The assignment consistently meets expectations. As such, it contains all the information
prescribed for the assignment and demonstrates a command of the subject matter. There
is sufficient detail to cover the subject completely but not too much as to be distracting.
There may be some procedural issues – such as grammar or organization – but these
should not significantly detract from the intended assignment goals.
The assignment fails to consistently meet expectations. As such, the assignment is
complete but contains problems that detract from the intended goals. These issues may
be grammatical, relating to detail or possess general lack of clarity. Other problems might
include the inability to follow directions set forth in assignment descriptions.
The assignment constantly fails to meet expectations. It is incomplete, without merit
and/or consistently does not show that the student has a firm grasp on the material.
B-, B, B+
C-, C, C+
Below C-
Attendance and Participation (25%)
Because I plan for class discussion to be an integral part of the course, I expect full attendance by every
member of the class. I also expect you to arrive on time to class.
Your individual contribution to discussions and presentations will be evaluated and will comprise 25% of
your total grade. You will be expected to make a significant contribution to each class discussion based
on your own experiences. The quality of your contribution to the class discussions and your participation
in group presentations will be graded individually.
MIS5801
Syllabus
Page 3
Assignments (65%)
There will be three assignments:
Assignment #1 and #2: Case Presentations – Group assignment, 12.5% each of total grade
Due June 2 and June 3, 2012
On days 5 and 6, the groups will lead the discussion regarding one of the case studies we are covering in
the course. Each group will take a particular position regarding some aspect of the case (see below).
Additional time during the breakout sessions will be allocated on days 5 and 6 to prepare. The groups
are free to prepare outside of class, although this shouldn’t be necessary. The assignments are as
follows:
Day 5 (Afternoon): Volkswagen of America: Managing IT Priorities
Groups 1 and 2: What did Volkswagen get right regarding its method of prioritizing IT projects?
Groups 3 and 4: What did Volkswagen get wrong regarding its method of prioritizing IT projects?
Day 6 (Morning): The Globalization of Wyeth
Groups 1 and 2: What aspects of Wyeth’s “globalization” effort are similar to any centralization
and standardization effort within a large company?
Groups 3 and 4: What aspects of Wyeth’s “globalization” effort are different from centralization
and standardization efforts within a large company?
The presentations should be short (approximately 10 minutes). PowerPoint should be used to illustrate
key points. The group’s grade will be based on content, delivery, and professionalism. All members of
your group will receive the same grade.
Assignment #3: Journal – Individual assignment, 20% of total grade
Due June 13, 2012
You will be asked to submit a journal, documenting the key ideas presented in each of the class sessions.
The journal should be about 10 double-spaced pages (2 pages for each day’s class). A key factor in the
evaluation of your work is your interpretation of the key ideas presented and discussed each week and
the quality of the management information that you provide. Your journal should be constructed
individually and consist of the following:


What were the major topics discussed on that class day?
For each topic:
o What were the key management issues related to the topic?
o What can be learned from the presentations and class discussions related to the topic?
Your journal should be submitted as a single document to me via email (swattal@temple.edu). It is
important that you submit the journal on time. A late penalty of 20% per day will be assessed each day
the assignment is submitted past the due date.
MIS5801
Syllabus
Page 4
Cases
The following is a list of the cases we will be using during this course:
Case
Day Covered
HBS Case 9-806-105: Google Inc.
Ivey Case 908E04: Stars Air Ambulance: An Information
Systems Challenge
HBS Case 9-301-099: CISCO Systems Architecture: ERP and
Web-enabled IT
HBS Case 9-609-048: Amazon Web Services
HBS Case 9-508-110 and 9-508-111: Radiohead: Music at Your
Own Price (Parts A and B)
Stanford Case SM-162: Knowledge Management at
Katzenbach Partners LLC
HBS Case 9-705-448: Kodak and the Digital Revolution (Only
part A)
HBS Case 9-606-003: Volkswagen of America: Managing IT
Priorities
Ivey Case 9B08M017: The Globalization of Wyeth
1 (Morning)
Case
Presentation
No
1 (Afternoon)
No
2 (Morning)
No
2 (Afternoon)
No
3 (Evening)
No
4 (Evening)
No
5 (Morning)
No
5 (Afternoon)
Yes
6 (Morning)
Yes
Student and Faculty Academic Rights and Responsibilities
The University has adopted a policy on Student and Faculty Academic Rights and Responsibilities (Policy
# 03.70.02) which can be accessed through the following link:
http://policies.temple.edu/getdoc.asp?policy_no=03.70.02.
Required Reading Material
This is the list of reading material (beyond the slides and cases) that you should review in preparation
for the class sessions. The articles are listed below by day.
Articles that are not hyperlinked are either available through Temple Library (L), or have been purchased
for you in advance (P).
Day 1 (Morning)
1. Porter 5 Forces Analysis. Wikipedia.
http://en.wikipedia.org/wiki/Porter_5_forces_analysis
2. Value Chain. Wikipedia.
http://en.wikipedia.org/wiki/Value_chain
MIS5801
Syllabus
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Day 1 (Afternoon)
3. de Rosnay, J. (January 6, 1997). Feedback. Principa Cybernetica Web.
http://pespmc1.vub.ac.be/FEEDBACK.html
4. Disruptive technology. Wikipedia.
http://en.wikipedia.org/wiki/Disruptive_technology
5. Aaronson, D. (1998). Overview of Systems Thinking.
www.thinking.net/Systems_Thinking/OverviewSTarticle.pdf
6. Christensen, C., Anthony, S., and Roth, E. (2004). Seeing What’s Next (getAbstract version). Harvard
Business School Press (5296ES-PDF-ENG). (P)
Day 2 (Morning)
7. Business Process. Wikipedia.
http://en.wikipedia.org/wiki/Business_process
8. Barnett, T. (January 22, 2007). What IT Can Learn from the Railroad Business. ComputerWorld.
http://www.computerworld.com/s/article/9025338/What_IT_can_learn_from_the_railroad_busine
ss
9. Gruman, G. (May 7, 2007). Put the Emphasis on "P" for Process in Business Process Management.
CIO.
http://www.cio.com/article/107052/Put_the_Emphasis_on_P_for_Process_in_Business_Process_M
anagement
10. Koch, C. (n.d.). ABC: Introduction to ERP. CIO.
http://www.cio.com/article/40323
11. Wailgum, T. (n.d.). ABC: Introduction to CRM. CIO.
http://www.cio.com/article/40295
Day 2 (Afternoon)
12. Duplessie, S. (July 30, 2007). Opinion: What Web 2.0 is (and isn't). ComputerWorld.
http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=se
rvers_and_data_center&articleId=9028358&taxonomyId=154&intsrc=kc_feat
13. King, R. (August 4, 2008). How Cloud Computing is Changing the World. ComputerWorld.
http://www.businessweek.com/technology/content/aug2008/tc2008082_445669.htm
Day 3 (Evening)
14. Anderson, C. (February 25, 2008). Free! Why $0.00 is the Future of Business. Wired.
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
MIS5801
Syllabus
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15. Carmody, T. (September 29, 2011). Amazon’s Kindles Squeeze and Seduce Media Companies. Wired.
http://www.wired.com/epicenter/2011/09/kindle-fire-media/
16. Contu, D. (June 2007). We Googled You. Harvard Business School Press (R0706X-PDF-ENG). (L)
17. Vogelstein, F. (June 22, 2009). Great Wall of Facebook: The Social Network's Plan to Dominate the
Internet — and Keep Google Out.
http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall
18. Howe, J. (June 2006). The Rise of Crowdsourcing. Wired.
http://www.wired.com/wired/archive/14.06/crowds.html
Day 4 (Evening)
19. Wenger, E. (June 2006). Communities of Practice: A brief introduction.
http://www.ewenger.com/theory/index.htm
20. Anonymous. The Differences Between Data, Information, and Knowledge. Infogineering.
http://www.infogineering.net/data-information-knowledge.htm
21. Levinson, M. (May 15, 2007). The Brain Behind the Big, Bad Burger and Other Tales of Business
Intelligence. CIO.
http://www.cio.com/article/109454
Day 5 (Morning)
22. Day, G. and Schoemaker, P. (2000). Avoiding the Pitfalls of Emerging Technologies. California
Management Review. (42)2. pp. 8-33. (L)
23. Deutsch, C. (May 2, 2008). At Kodak, Some Old Things Are New Again. The New York Times.
http://www.nytimes.com/2008/05/02/technology/02kodak.html?pagewanted=all
24. Dobbin, K. (November 3, 2011). Kodak posts wider loss, warns on prospects. Businessweek.
http://www.businessweek.com/ap/financialnews/D9QPC0UO1.htm
Day 5 (Afternoon)
25. Lewis, D. (January 12, 2004). IT Governance: Stop the Pendulum! Computerworld.
http://www.computerworld.com/s/article/88888/Stop_the_Pendulum_
26. Anderson, C. (January 25, 2010). In the Next Industrial Revolution, Atoms Are the New Bits. Wired.
http://www.wired.com/magazine/2010/01/ff_newrevolution/
27. Hubbard, D. (May 23, 2007). Everything is Measureable. CIO.
http://www.cio.com/article/112101/Everything_Is_Measurable
MIS5801
Syllabus
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Day 6 (Morning)
No readings assigned.
Day 6 (Afternoon)
28. Carr, N. (May 1, 2003). IT Doesn’t Matter. Harvard Business Review. pp. 41-49. (L)
29. Carr, N. (2007). The End of Corporate Computing. Sloan Management Review. (46)3. pp. 67-73. (L)
MIS5801
Syllabus
Page 8
Schedule
Note that the activity times are approximate and are for the purpose of keeping the class on track during the day.
Day 1 Agenda
Saturday, May 26, Morning Session
THEME: Strategic Goal of IT
Topic
Time
Activities
Course Introduction
:15
Watch: Thomas
Friedman’s “The World is
Flat”
:45
Discussion: “The World is
Flat”
Coffee Break
Breakout:
Google
:30
Introduction
Overview of the day
Review the syllabus
Watch the video and take notes on the following questions:
 What is the overall point of the video?
 What are the four main flatteners and their implications?
 What does a company have to do to be competitive in a flat
world?
 What does an individual have to do to be competitive in a flat
world?
Discuss answers to the questions above.
Discussion:
Google
Lunch
:30
1:00
1:00
1:00
In breakout groups, discuss the following questions:
 The case describes several of Google’s “products” (search
engine, Gmail, Google Earth). What do they have in common?
What is Google’s line of business?
 What is Google’s revenue model (how do they make money)?
Who are its customers? With this in mind, what is Google’s
real product?
 Based on the material in the case, how would you describe
Google’s strategy? Do they have one?
 The last section of the case is titled “What Should Google Do?”
What is your answer (it doesn’t have to be one of the options
described in the case)? Make sure you explain why you chose
that course of action.
Discuss answers to questions above
Supporting Materials
(review prior to class except where noted)
Syllabus
Video:
Thomas Friedman: “The World is Flat 3.0”
http://mitworld.mit.edu/video/519
(Do not prepare - watching in class.)
Case:

HBS Case 9-806-105: Google Inc.
Articles:
 Wikipedia: Porter’s Five Forces Analysis
 Wikipedia: Value Chain
MIS5801
Syllabus
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Day 1 Agenda
Saturday, May 26, Afternoon Session
THEME: Disruptive Innovations and Systems Thinking
Topic
Time
Activities
Watch Clips from “Inside
the Mind of Google”
Discussion: Disruptive
Innovations and Systems
Thinking
:30
 Overview of Google/PageRank
 Discussion of AdWords
Class discussion of the following issues from the readings:
 Systems thinking and how it can be applied.
 The role of feedback in designing information systems.
 The effects of disruptive innovation on industries.
Coffee break
Breakout: STARS Air
Ambulance
:30
:30
Continue breakout: STARS
Air Ambulance
Discussion: STARS Air
Ambulance
Summary and Review
:30
1:00
In breakout groups, discuss the following questions:
 Identify three or four of the most critical challenges facing the
new CIO and make recommendations for how Khan can tackle
each of these challenges.
 What should Kahn’s objectives be for his upcoming meeting
with the CEO and how can he prepare to best meet them?
 What should Kahn do about departments contacting their
“favorite IS staff member” when they need technical
assistance? How can he change this practice and still gain the
trust and support of the CEO and other senior managers?
:45
Discuss answers to the questions above.
:15
Summary of day
Preview of next day
Discussion of upcoming assignments
Supporting Materials
(review prior to class except where noted)
http://www.hulu.com/watch/116372/cnbcoriginals-inside-the-mind-of-google
Articles:
 Principia Cybernetica (Feedback)
 Wikipedia: Disruptive technology
 Overview of Systems Thinking
 Reading: Seeing What’s Next (getAbstract)
Case:
 Ivey Case 908E04: Stars Air Ambulance: An
Information Systems Challenge
MIS5801
Syllabus
Page 10
Day 2 Agenda
Sunday, May 27, Morning Session
THEME: Enterprise Applications
Topic
Time
Activities
Introduction
:15
Discussion: Enterprise
Applications
:45
Introduction
Overview of the day
Class discussion of the following issues from the readings:
 What is a business process?
 The benefits (and pitfalls) of process thinking.
 The role of Enterprise Resource Planning systems.
 The limitations of the single-system (ERP) approach.
Breakout: Cisco Systems
Architecture
:30
Coffee Break
Discussion: Cisco Systems
Architecture
Activity: Process Thinking
:30
1:00
Lunch
1:00
1:00
In breakout groups, discuss the following questions:
 Why was an ERP system important for Cisco? What problems
was the ERP system supposed to solve? Why was it a
management challenge?
 Discuss how the ERP project was “sold” to the board for
approval. Specifically, what was their method of justification?
How did they set an implementation timeline? Do you agree
or disagree with the way they did this?
 What was Solvik’s web strategy? How did the Internet and
Intranet strategies tie in with the ERP project? Why was the
ERP project essential for their web strategy to succeed?
 What makes a good manager for the projects described in this
case? How high in the organization should the manager sit?
Discuss answers to the questions above.
In groups, choose a business process in which one of your group
members has experience and map it out:
 Who owns the process? What are its boundaries?
 Where are the opportunities for improvement?
 Where are the opportunities for transformation?
Supporting Materials
(review prior to class except where noted)
Articles:
 Wikipedia: Business Process
 What IT Can Learn From the Railroad Business
 The “P” in Business Process Management
 Introduction to ERP
 Introduction to CRM
Case:
HBS Case 9-301-099: CISCO Systems Architecture:
ERP and Web-enabled IT
MIS5801
Syllabus
Page 11
Day 2 Agenda
Sunday, May 27, Afternoon Session
THEME: Digital Business Models I
Topic
Time
Activities
Discussion: Networkenabled Business Models
1:00
Class discussion of the following issues from the readings:
 Web 2.0 defined.
 Cloud computing models.
 The advantages and pitfalls of being “in the cloud.”
Breakout: Amazon Web
Services
:30
Coffee break
Discussion: Amazon Web
Services
Activity: Applying Systems
Thinking to Digital
Business Models
:30
:45
Summary and Review
:15
1:00
In groups, discuss the following questions:
 What are the four major web services described in the case that are
offered by Amazon.com? What does each service do? Compare each
service in terms of pros and cons.
 Why would a company use these services from Amazon instead of
maintaining their own infrastructure? Assume you are the manager
for a large bank, think through the pros and cons of using Amazon’s
services.
 Is Amazon Web Services following a disruptive strategy or do they
have a different business model?
Discuss the answers to the questions above
In groups, use a “systems thinking” approach to determine the effect of
cloud-based services on a specific aspect of a business.
 What are the implications to that part of the organization?
 What are the implications to the entire organization?
 What are the implications on external stakeholders?
 What might be some unintended consequences (good or bad) from
leveraging the cloud?
Summary of day
Preview of next day
Discussion of upcoming assignments
Supporting Materials
(review prior to class except where noted)
Articles:
 What Web 2.0 is (and isn't)
 How Cloud Computing is Changing the
World
Video:
Jeff Bezos “Amazon’s Cloud Strategy”
http://mitworld.mit.edu/video/417
(Do not prepare - watching in class.)
Case:
HBS Case 9-609-048: Amazon Web Services
MIS5801
Syllabus
Page 12
Day 3 Agenda
Wednesday, May 30, Evening Session
THEME: Digital Business Models II
Topic
Business Models around
Digital Content
Time
Activities
:15
Introduction
Overview of the day
In groups, discuss the following questions (think back to the ideas in
Christensen’s book):
 How did Radiohead sell their album “In Rainbows”? Was it
successful? What problems could this create for other artists?
 Compare the disruptive effects of digital content in the music
and book publishing industries. What are the similarities and
differences?
 What “signals of change” did Amazon respond to in creating the
Kindle?
 Why do you think it was more difficult for the record labels to
respond to their own “signals of change?”
 How might Radiohead’s experiment in music distribution be
disruptive to Amazon?
Discuss the answers to the questions above
:30
Breakout: Radiohead:
Music at Your Own Price
Discussion: Radiohead:
Music at Your Own Price
Coffee Break
Discussion: User
Generated Content and
Crowdsourcing
:45
Activity: Prediction
Markets
Summary and Review
:45
:15
:45
:15
Class discussion of the following issues from the readings:
 Implications of user-generated content.
 Effects on privacy and information sharing.
 Why the “Wisdom of the Crowd” works and when it doesn’t.
Refer to the instructions for the Hollywood Stock Exchange activity.
Summary of day
Preview of next day
Discussion of upcoming assignments
Supporting Materials
(review prior to class except where noted)
Cases:
 HBS Case 9-508-110 and 9-508-111:
Radiohead: Music at Your Own Price (Parts
A and B)
Articles:
 Free! Why $0.00 Is the Future of Business
 Amazon’s Kindles Squeeze and Seduce
Media Companies
Articles:
 We Googled You
 Great Wall of Facebook…
 The Rise of Crowdsourcing
MIS5801
Syllabus
Page 13
Day 4 Agenda
Friday, June 1, Evening Session
THEME: Knowledge Management and Business Intelligence
Topic
Overview: Knowledge
Management and
Business Intelligence
Time
Activities
:15
:30
Overview of the day
Class discussion of the following issues from the readings:
 The power of acquiring and analyzing data.
 The difference between structured and unstructured data.
 The difference between data, information, and knowledge.
 Communities of practice and sharing knowledge.
In groups, discuss the following questions:
 What are the key elements of Katzenbach’s knowledge management
strategy? Is this a good strategy?

What are the critical challenges in Katzenbach’s knowledge
management? Describe both organizational and technical challenges.
 What are some specific ways in which Web 2.0 technology help
Katzenbach’s knowledge management initiatives? Identify specific
challenges, technology, and business solutions.
Discuss the answers to the questions above.
Breakout: Knowledge
Management at
Katzenbach Partners
:30
Discussion: Knowledge
Management at
Katzenbach Partners
Coffee break
Watch:
“Inside the Mind of
Google” and
“No Place to Hide”
:30
Discussion: “No Place to
Hide” and “Inside the
Mind of Google”
Summary and Review
:20
:15
:30
:10
Watch the video and take notes on the following questions:
 How does Google acquire its data? How does Google use its data?
 How does ChoicePoint acquire its data? How does ChoicePoint use
its data?
 What responsibility do both Google and ChoicePoint have regarding
the collection and storage of their data?
 What are the risks to the company? To the public?
Discuss the answers to the questions above
Summary of day
Preview of next day
Discussion of upcoming assignments
Supporting Materials
(review prior to class except where noted)
Articles:
 Wenger: Communities of Practice
 The Differences Between Data,
Information and Knowledge
 The Brain Behind the Big, Bad Burger…
Case:
Stanford Case SM-162: Knowledge
Management at Katzenbach Partners LLC
MIS5801
Syllabus
Page 14
Day 5 Agenda
Saturday, June 2, Morning Session
THEME: Evaluating Emerging Technology Trends
Topic
Time
Activities
:15
Introduction
Overview of the day
Class discussion of the following issues from the readings:
 Why do incumbents (firms currently involved in related
technologies) have so much difficulty with disruptive
technologies?
 How can an incumbent deal with the specific pitfalls mentioned
in the paper?
 What are some examples of emerging technologies where
incumbents have prevailed? Why did it happen?
 What are some examples of emerging technologies where new
entrants prevailed? Why did it happen?
In groups, discuss the following questions:
 Would you characterize the digital camera as more of an
evolutionary technology or more of a discontinuous technology?
Consider both the technology itself and its effect on the
photography industry.
 As a response to Sony, Kodak invested $5 billion in digital
imaging R&D over 10 years. Was this the right response?
 Kodak developed a series of new technologies in the 1980s but
seemed unable to capitalize on them. Why? To which of the
“pitfalls” did Kodak fall victim?
 Since the case, the company continued to have problems
despite continuing to innovate (see the additional readings).
What should Kodak do going forward?
Evaluating Emerging
Technology Trends
:45
Breakout: Kodak
:30
Coffee Break
Discussion: Kodak
Watch: Kodak video
:30
1:00
:30
Discussion: Kodak video
Lunch
:30
1:00
Discuss answers to the questions above.
As you watch the video, consider our class discussion:
 Does the interview confirm your thoughts about Kodak’s
problems? How does culture play a role?
 Are you surprised they are still having problems in 2012?
Discuss the answers to the questions above.
Supporting Materials
(* = review prior to class)
Article:
Avoiding the Pitfalls of Emerging Technologies
Case:
HBS Case 9-705-448: Kodak and the Digital
Revolution (Only part A)
Articles:
 At Kodak, Some Old Things Are New Again
 Kodak posts wider loss, warns on prospects
MIS5801
Syllabus
Page 15
Day 5 Agenda
Saturday, June 2, Afternoon Session
THEME: Incubating Innovation – Governance of Technology Initiatives
Topic
Time
Activities
Discussion: Digital
Transformation of
Governance Models
1:00
Class discussion of the following issues from the readings:
 How IT enables decentralized business models
 Tension between centralization and decentralization of the IT
function
 The role of metrics in IT evaluation
Breakout: Volkswagen of
America: Managing IT
Projects
0:30
In groups, discuss the following questions:
 Describe the problems with the way Volkswagen had been managing
IT projects at the start of the case.
 How did the new management system change their prioritization
processes?
 How is it possible that under this new system a “critical” project (the
global supply chain system) was underfunded?
Supporting Materials
(* = review prior to class)
Articles:
 IT Governance: Stop the Pendulum!
 In the Next Industrial Revolution,
Atoms Are the New Bits
 Everything is Measureable
Case:
HBS Case 9-606-003: Volkswagen of
America: Managing IT Priorities
Assignment #1 (Group):
Each group should prepare a 10 minute presentation which addresses
the following issue:
 Groups 1 and 2: What did Volkswagen get right regarding its
method of prioritizing IT projects? How does it enable innovation?
 Groups 3 and 4: What did Volkswagen get wrong regarding its
method of prioritizing IT projects? How does it hamper innovation?
Coffee break
Breakout: Volkswagen
Group presentations and
discussion: Volkswagen of
America
Summary and Review
:30
:15
1:30
continued
Group presentations and class discussion.
Assignment #1 (Group) Due
Email the presentation to
(swattal@temple.edu)
:15
Summary of day
Preview of next day
Discussion of upcoming assignments
MIS5801
Syllabus
Page 16
Day 6 Agenda
Sunday, June 3, Morning Session
THEME: Incubating Innovation – Global Management and Platform Strategies
Topic
Time
Activities
Breakout: The
Globalization of Wyeth
1:00
In groups, discuss the following questions:
 What were Wyeth’s key reasons for moving forward with
globalization? What were the barriers to globalization?
 What was the role of IT in the globalization of Wyeth?
 Two major components of Wyeth’s global IT strategy were its
ERP system and its “Global Data Warehouse.” In what ways
were these “global” IT projects?
Supporting Materials
(* = review prior to class)
Case:
Ivey Case 9B08M017: The Globalization of
Wyeth
Assignment #2 (Group):
Group presentations and
discussion: The
Globalization of Wyeth
Coffee break
Group presentations and
discussion : Wyeth
Breakout:
Technology Platforms:
Applying Systems Thinking
Discussion: Applying
Systems Thinking
Lunch
:30
Each group should prepare a 10 minute presentation which
addresses the following issue:
 Groups 1 and 2: What aspects of Wyeth’s “globalization” effort
are similar to any centralization and standardization effort
within a large company?
 Groups 3 and 4: What aspects of Wyeth’s “globalization” effort
are different from centralization and standardization efforts
within a large company?
Group presentations and class discussion.
Assignment #2 (Group) Due
Email the presentation to
(swattal@temple.edu)
:30
:45
continued
:45
In groups, prepare a brief analysis of who will prevail: Google or
Apple? See the slides for details.
:30
Class discussion of the analysis.
1:00
MIS5801
Syllabus
Page 17
Day 6 Agenda
Sunday, June 6, Afternoon Session
THEME: What’s Next?
Topic
Time
Activities
Breakout: “IT Doesn’t
Matter” and “The End of
Corporate Computing”
:30
Discuss: “IT Doesn’t
Matter” and “The End of
Corporate Computing”
Coffee Break
1:00
In group, discuss the following questions:
 What is Carr’s basic theme?
 What are its implications?
 Do you agree or disagree?
 What do others say about his papers (you’ll need to do an
Internet search)?
 How does this tie in with what you’ve learning in this course?
How does this tie in with Friedman’s talk “The World is Flat”?
Discuss the questions above
FINAL EXAM
Supporting Materials
(* = review prior to class)
Articles:


IT Doesn’t Matter
The End of Corporate Computing
:30
2:00
Post-class assignment
Sunday, June 13
Assignment #3 (Individual) Due:
Submit journal (10 pages, double-spaced) via email to swattal@temple.edu